Ishani gunasekara 542396 mid sem presentation

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AIR

ARCHITECTURE DESIGN STUDIO

PART B: EOI II DESIGN APPROACH SHENG YING ANG 517920 ISHANI GUNASEKARA 542396 The concept for the Wyndham City Gateway is to create an installation through the engagement in commercial architecture. We think that Wyndham deserves more than just roadside billboards and poster advertisements - hardcore selling has long passed its days of glory. Instead we would like to propose for Caltex to commission the installation as part of a marketing exercise. Sited right next to the gateway entrance, the Caltex petrol shed can play a much more significant role than just what it is at the moment. We aim to make use of its strategic position for commercial architecture. This would be a win-win situation for both Caltex and Wyndham City Council as one benefits from subtle advertising, the latter from the hype generated.

As Wyndham is a fast-growing city undergoing rapid environmental change, the installation would reflect on the issue of consumerism and waste in the context of a giant petrol company like Caltex. The installation would mirror current environmental situations and portray that to the public. On another level, this would provide great spillover effects for Wyndham as the controversy from the installation and issue behind would not only make people take notice of Caltex but also Wyndham as a whole.

PARAMETRIC ITERA-

TIONS

To create the dynamic form, we adopted 3D modelling program Rhino, using Grasshopper and Kangaroo as plug-in tools. This allowed us to vary the input parameters and create multiple series of design iterations. We were able to explore with different forms, tessellations and assess them under different physical forces through Kangaroo. Using digitisation tools, There are many examples of successful we were able to create multiple modelled collaborations of commercial advertising and prototypes with digital fabrication techniques. public art. The adaptation of the freeway project The use of parametric tools expanded the as a subtle advertisement for the Caltex petrol potential of creating a design that is more than staion as well as a unique architectural pavilion just a gateway. will generate a certain hype that often follows such unconventional installations. While the design itself is an intriguing and unique display, the globalised popularity of the Caltex brand will be able to further push such an installation into the public eye, transforming it into a notable place-marker.

PROPOSED SITE

CALTEX PETROL STATION

SYNTHESIS DESIGN + ARCHITECTURE

ARTICULATED TENSIONS @ UNIV. OF CALGARY

ASIF KHAN AND PERNILLA OHRSTEDT

COCA-COLA BEATBOX, LONDON 2012 OLYMPIC PARK


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