Create Your Buyer Profile •
To be Good Parents
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Happy Relationships
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Thin Thighs
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To Have Muscles
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To be Pretty
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To Live Longer
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To be Free From Pain
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To Have Control Over Their Life
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To be Respected in their Job
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To Win
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To be In The Spotlight
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To be Chosen
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To be Sexy
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To be Admired
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To be Smart
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To have a life partner
What really matters is what the person you want to influence wants. The more you are in touch with this, the more impact you will have. When I speak to audiences about being the pink zebra, I talk about what it feels like to be weird—to be rejected—to have no group that claims me—and the desire to be accepted and validated. When I use those words—the words of how I feel in my pain and the desires I seek—I have the deepest level of connection with my listener who feels that same pain or desire. We don’t connect to someone else’s plot; we connect to their emotion. When your wound/desire mirrors that of your buyer and is verbalized—you have connection. Feelings and emotions play a big part in strategic storytelling because we connect and buy based on how we feel—the pain of what we’re feeling—or the feeling of
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