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sight
taste
hear
smell
touch
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brand communication brand identity
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Iperdesign is a creative studio that brings together the unique perspectives of experienced advertising, multimedia, product and interior design professionals. In this way, we are able to offer a more innovative approach to the development of your company’s complete image, message and products within the framework of sensorial branding. Under this philosophy, we approach every project with the goal to reach your audience through as many of the five senses as possible in order to communicate your total brand experience and make an impact that lasts.
brand interaction
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We are driven by the philosophy of Se n so ri al Br and i ng as a way to create a stronger synergy between all of the elements that express your brand. We offer a full range of services encompassing Br and Id e nt i ty, Co mmu n ic at io n an d I nt er ac ti on, and employ a 3 D proc es s of D e fin i ti o n, De s i gn an d De l i ve ry in order to encourage close collaboration with all of our clients and achieve innovative results.
Sens o ri al B rand
3 D P ro c e s s
Because we believe engaging your audience on multiple levels is one of the most important aspects of effective branding, we approach each project with a goal to bring in as many of the five senses as possible. Sometimes that means concentrating on the visual appeal of logos and print advertising campaigns. But often, it means helping you consider the impact of the paper you choose for your brochure, the interactive capabilities built into your Web site, the packaging that sells your product, or even the inspiration you add to your own office space or company-sponsored events..
While Sensorial Branding is the philosophy that inspires us, the 3D Process is the implementation strategy that creates success. We strive to work with our clients according to three distinct phases - Definition, Design and Delivery. D ef i ni ti o n: We work in close collaboration with you to gain an indepth understanding of your project’s characteristics and objectives in order to formulate the best creative strategy. D esi g n: Next, we translate the creative strategy into clearly communicated concepts for your review. D el i ver y: Once final approvals are given, we prepare your optimized design and follow it through all phases of production.
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touch
taste
smell smell
services
brand identity
brand communication
brand interaction
I d e n ti t y Brand Positioning and Analysis Logos Naming Full Corporate Identity
C o l l at e r al Brand Positioning and Analysis Brochures Flyers Posters Sales Kits Invitations Direct Mail Annual Reports Point-of-Sale Photography
Pa ck a g i n g Brand Positioning and Analysis Label Design Food Quality Packaging Bottle Packaging Non-Food Packaging Displays
P u b l is h in g Brand Positioning and Analysis Magazine Design Book Jackets Layout Inserts Masthead Development Photography
A d v e r t is in g Brand Positioning and Analysis National & Targeted Campaigns Online, Radio, Television Billboards Outdoor Marketing Viral Marketing Guerrilla Marketing Store Fronts Photography
Web & E-c om merc e Brand Positioning and Analysis Informational Sites E-commerce Sites Flash Animations Programming Vi d e o & M u l t i m e d i a Brand Positioning and Analysis Videos/DVDs Online Interactive Videos Television Spots Radio Voiceover Services Power Point P ro d u c t De s ig n 3D Modeling Lighting Furniture Tableware Home Accessories Clothing Graphics Strategic Research E n v i ro n me n t a l Brand Positioning and Analysis Interior Design Signage Window Displays Point-of-Sale Displays Architectural Design 3D Modeling Trade Show Booths Retail Store Design
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sight
touch
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brand identity
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A strong logo and corporate identity program are the first step in well-conceived sensorial branding program. We’ve worked with many companies to help them through this visually important process.
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Minuteman Agency the INSURANCE protection you can trust!
Minuteman Agency Minuteman Agency Minuteman Agency h eN C I NESpUrRoAt eNcCt iEo np ryoot ue cct ai onnt ryuosut ! c a n t r u s t ! t h e I N S U Rt A the INSURANCE protection you can trust!
M
Minuteman Agency
Minuteman Agency
the INSURANCE protection you can trust!
the INSURANCE protection you can trust!
Minuteman Agency Minuteman Agency Minuteman Agency the INSURANCE protection you can trust!
the INSURANCE protection you can trust! the INSURANCE protection you can trust!
Minuteman Agency the INSURANCE protection you can trust!
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I N T E R N AT I O N A L
HOUSE
What makes people pick up your magazine, or be drawn to your book jacket? Eye-catching design that works in conjunction with your established brand message. Of course, tactile considerations are also important here, and we can help you choose the paper or other material that are pleasing to hold and experience, as well as an attractive format.
PHILADELPHIA
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Client: Ernst & Young, Italy Project: Corporate Video
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Client: Ernst & Young, Italy Project: National Ad Campaign
Client: International House Philadelphia, USA Project: Magazine Design
Client: Lippincott Williams & Wilkins, USA Project: Promotional Catalog Design
Client: International House Philadelphia, USA Project: Invitation, Poster Design
Client: Brusilow, USA Project: Corporate Brochure Design
Client: Valcucine, USA, Canada Project: International Ad Campaign
Client: Dale Carnegie, USA Project: Catalog Design
Client: Dale Carnegie, USA Project: Corporate Multimedia Presentation
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Let Iperdesign help you create a user-friendly experience for customers who visit you online. From intuitive interaction, to flash presentations and the ability to make purchases, we use visual cues and sound to capture a viewer’s interest before they decide to click away.
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Client: Borrelli, USA Project: US Retail Website
Client: Lippincott Williams & Wilkins, USA Project: Multimedia, Flash Presentation
Client: Ernst&Young, Italy Project: Award Website
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Client: B-Team, USA Project: Vehicle Signage Design
Client: Terre di Puglia, Italy Project: Packaging, Display Design
Client: Willig Estate, USA Project: Packaging, Label Design
Client: Flick, Japan Project: Product Design
Client: List, Italy Project: Retail Interior Design
Client: Intellinsurance, USA Project: Insurance Website
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ITALY Via Ombrone 14 00198 Roma Tel. +39.06.90288658 Fax +39.06.62298289
iperdesign.com
USA 1001 White Horse Pike Haddon Township, NJ 08107 Tel. +1.215.2533538 Fax +1.801.8802168