Page 1

503DC_Catalog ESREV6.qxp:WINTER08




2:06 PM

Page 1

Courses + Seminars N OV E M B E R 0 8 – M A R C H 0 9

COURSES Leadership Training for Managers


Sales Advantage


The Dale Carnegie Course®: Effective Communications and Human Relations 6


9 10


Sales Leadership Excellence


Creating an Executive Image


High Impact Presentations


Confident, Assertive, In Charge: Developing the Attitudes of Leadership 14 Public Speaking Mastery



Building Positive Business Relationships at Work



Time Management


Getting Rid of the Fear and Horror of Public Speaking


How to Win Friends and Influence Business People


How to Communicate with Diplomacy and Tact


THREE-DAY SEMINARS How to Sell Like a Pro NEW!


Step Up to Leadership: The Next Level 16 Strictly Business: The Dale Carnegie Immersion Seminar



Develop Your Competitive Edge - People.

503DC_Catalog ESREV6.qxp:WINTER08


2:06 PM

Page 2

Leadership Training for Managers Master leadership skills that will make you indespensable to your organization, and empower others to greater success.

Who Should Attend Managers who want to move up to leadership roles in their organizations.

Command and Control has been replaced by Contradiction and Chaos. Employees are not told what to do anymore. Now, you influence their choices and assist them in reaching goals. You do not direct; you win the team over to your point of view. You do not dictate; you inspire! The business world has changed! Management was about pushing people to succeed. Leadership is about pulling people along to succeed. You require a new skill set to make it to the top in a "pull" environment.

This course teaches how to stop managing and start leading, making you a vital part of your organization's future. The days of assuming that a good manager was also a good leader are gone. Clear distinctions are being made between the two. Learn the differences between managing and leading and then begin gravitating toward a more direct leadership style and away from a management-based style. Stop pushing and start pulling. Hear that sound? It is the sound of a business paradigm shifting yet again. Register yourself for success. Leadership Training for Managers will transform you from yesterday's manager to tomorrow's leader.

Organizations that successfully engage employees outperform their competitors by 40% to 200%.

College Credit—Leadership Training for Managers is in compliance with the rigorous standards of the American Council on Education (ACE) and is considered to be of college-level quality. In view of this, ACE is recommending to colleges and universities throughout the United States that graduates from this Dale Carnegie Training® program receive transfer college credits.

When you finish this course you will be able to: • Create a vision—a common ground • Develop strategies that make things happen • Take intelligent risks

• Develop self-esteem, self-confidence and self-direction • Build relationships across the organization

• Influence people to follow you

• Create goals and action plans

That’s why organizations turn to Dale Carnegie. We create outside-the-box not off-the-shelf ways to develop employees’ passion for your business.

• Foster collaboration

• Manage change

• Build trust and integrity

• Empower others to deliver results

• Gain cooperation at every level

• Speak with clarity, confidence and passion

It’s time to get human again with Dale Carnegie Training— the original,

• Lead a winning team, department or organization

and still the best resource for developing the people side of business.


• Coach and motivate for success • Win people to your way of doing things

• Facilitate team processes • Improve team decisions • Build morale and earn loyalty

What You Will Cover:  Understanding the distinction

 Improving problem analysis, decision

between personal leadership and organizational leadership  Creating an innovation process and understanding the planning process  Understanding the performance process, accountability, and creating a coaching and appraisal process

making, and learning to recognize the human potential  Employing a delegation process and handling mistakes professionally  Leading and facilitating meetings more effectively by building quality communication  Turning ideas into a plan of action


2:06 PM

Page 3


503DC_Catalog ESREV6.qxp:WINTER08

Schedule Leadership Training for Managers courses run one evening per week for 7 weeks from 6:00pm to 9:30pm. The time-spaced learning methodology allows you to practice between sessions. Participants receive coaching on their practice experiences.

USA KENTUCKY Kansas City Lexington Louisville

Jan 29 Jan Feb

PENNSYLVANIA Harrisburg Pittsburgh State College

Jan 13, 20 & 27 (3-day) Mar 10 Jan 5

Feb 25 Jan 20, Mar 31

LOUISIANA Baton Rouge New Orleans

Mar 23 Nov 11, Feb 11

SOUTH CAROLINA Charleston Columbia

Mar 18 Jan 21


MAINE South Portland

Mar 11, 18 & 25 (3-day)



ALABAMA Birmingham Huntsville

Nov 5, Feb 4 Nov 10, Feb 22

ARIZONA Tempe Tucson ARKANSAS Little Rock CALIFORNIA Beverly Hills Fresno Los Angeles Long Beach Irvine Modesto Ontario Oxnard/Port Hueneme Sacramento San Diego San Francisco Santa Ana Valencia CONNECTICUT Shelton West Hartford COLORADO Denver Tech Center

Jan 20 Nov Mar 3 Jan 14 Jan 13 Feb 16 Nov 12, Jan 21 Nov 17, 18 & 19 (3-day) Jan 30, Mar 27 Dec 10, Feb 17 Jan 13, Mar 24 Nov 3, Mar 9 Dec 4, 5 & 6 (3-day) Feb 24 Mar 5 Nov 5, 6 & 7 (3-day), Feb 24, 25 & 26 (3-day)

FLORIDA Ft Lauderdale

MARYLAND BWI Area Rockville

Feb 24 (4:00 pm - 7:30pm) Jan 6 (4:00 pm - 7:30pm)

TEXAS Austin Corpus Christi Dallas

MASSACHUSETS Waltham Worcester

Jan 15 Mar 12, 19 & 26 (3-day)

Houston Southwest San Antonio

MICHIGAN Flint Grand Rapids Kalamazoo Lansing Livonia Saginaw Troy MINNESOTA Edina

Feb 9 (4:00 pm - 7:30pm) Jan 26 (6:00 pm - 10:00pm) Mar 9 (6:00 pm - 10:00pm), Mar 23 (6:00 pm - 0:00pm) Feb 4 (5:30 pm – 9:30pm) Jan 13 (6:00 pm - 10:00pm) Feb 22 (8:30 am - 12:00pm) Mar 18 (5:30 pm - 9:30pm)


Dec 2, 9 & 16 (3-day), Feb 17 Mar 19

Nov 18 (5:00 pm - 8:30 pm), Feb 16 (5:00 pm - 8:30 pm) Ft. Walton Beach/Destin Feb 12, 13 & 14 (3-day) Jacksonville Nov 4, Mar 24 Miami Nov 12 (5:00 pm - 8:30 pm), Feb 18 (5:00 pm - 8:30 pm) Orlando Area Nov 5, Feb 11, Feb 18, 19 & 20 (3-day) Tampa Jan 29

MISSOURI Kansas City Springfield

Jan 29 Feb


Mar 16


Feb 9 (1:30 pm-5:00 pm)


Jan 6, Feb 24

HAWAII Honolulu

NEW JERSEY Bordentown Somerset Wayne

Jan 21


Mar 14

ILLINOIS Chicago Loop

Effingham Peoria

Nov 4 (5:30 pm - 9:00 pm), Mar 5 (5:30 - 9:00 pm) Nov 12 (5:30 pm - 9:00 pm), Mar 24 (5:30 pm - 9:00 pm) Mar 3, 10 & 17 (3-day) Feb 12, 19 & 26 (3-day)

INDIANA Evansville Fort Wayne Indianapolis Lafayette Shipshewana

Feb 10 Dec 4 Feb 12 Nov 4 Dec 8

KANSAS Kansas City

Jan 29

Downers Grove

NEW HAMPSHIRE Manchester NEW YORK Albany Buffalo

Jan 30 (8:30 am -12:30pm) Feb 3 (8:30 am -12:30pm) Nov 12, 13 & 14 (3-day) Feb 23

Nov 18 (4:00 pm-7:30pm), Feb 17 (4:00 pm-7:30pm)


Nov 12, Jan 21, Mar 13

WISCONSIN Madison Wausau

Mar 11 Mar 4

CANADA ALBERTA Calgary Edmonton

Jan 12, Mar 23 Jan 13


Feb 19


Jan 15, Mar 10, 11 & 12 (3-day)


Jan 27, Feb 3 & 10 (3-day)

New York

Mar 3 Nov 4 (8:30 am -12:00 pm), Feb 4 (8:30 am -12:00 pm) Dec 2, 9 & 16 (3-day), Jan 13 Dec 4, Feb 9


Mar 12

OHIO Cleveland Cincinnati Columbus Toledo Findlay

Feb 11 Feb 12 Feb 17 Feb 24 Jan 5

OREGON Portland

Feb 25, 26 & 27 (3-day)


VIRGINIA Virginia Beach

Mar 20 (8:30 am-12:00 pm) Feb Nov 10, 17 & 24 (3-day), Feb 18 Feb 10, 11 & 12 (3-day) Nov, Feb

Find out how to reinforce this course with online materials. Learn more at: http://carnegie.assetlearning



503DC_Catalog ESREV6.qxp:WINTER08


2:06 PM

Page 4

Sales Advantage Selling is a lot more than just describing a bunch of features and benefits. And in today’s world, selling is more competitive than ever before. • • • • •

Quotas keep growing It’s tougher to get to decision-makers There is more and better competition in the marketplace Customers demand much more Your own company wants to “raise the bar” of sales performance

What has worked in the past doesn’t seem to be working anymore. Good sales people follow a process that leads from prospecting to closing. Great sales people combine that process with the drive to make the sale. Sales Advantage is the only course that gives you both sides of the success equation. First, the sales relationship process you will learn in this dynamic course is second to none. It will show you

how to manage your time and territory productively; prospect intelligently; and get in front of a potential customer. It will even help you structure what to say in your face-to-face meeting. Frankly, however, if that’s all the course did, it would only take you halfway to the sale. That’s because how you talk to your prospect, how you present yourself and how you relate to the customer are as important as the facts about your product or service. To make the sale you need to display confidence in yourself, present your solution enthusiastically and influence the conversation toward the conclusion you want. Sales Advantage is the only course that gives you these critical ingredients for making the sale because it is the only one that interweaves Dale Carnegie Training®’s proven principles of success into every session. It will turn you into a sales leader because it develops the whole you. You gain not just an intellectual understanding of sales techniques but also the emotional drive to put them into action. If you want the confidence, enthusiasm and the ability to influence people, sign up for Sales Advantage today. College Credit—Sales Advantage is in compliance with the rigorous standards of the American Council on Education (ACE) and is considered to be of college-level quality. In view of this, ACE is recommending to colleges and universities throughout the United States that graduates from this Dale Carnegie Training® program receive transfer college credits.

When you finish this course you will be able to: • Identify and manage contacts • Connect with decision makers • Display confidence in yourself and your company • Leverage referrals • Build credibility • Ask the right questions • Discover the customer’s buying motives • Use product knowledge persuasively • Identify buying and warning signals • Use 6 tactics to win commitment • Organize contact data

What You Will Cover:  Building rapport to cultivate

relationships  Generating interest and capturing client’s attention  Providing solutions and options  Resolving and overcoming objections  Appealing to motives to gain commitment  Uncovering and leveraging opportunities  Planning strategies for success outcomes  Mastering the selling process for greater impact

• Uncover hidden objections • Create the solution

Who Should Attend

• Present the solution with impact • Be enthusiastic that your solution meets the prospect’s needs • Influence the conversation so that it reaches a mutually beneficial conclusion • Follow up in a way that creates additional sales opportunities 4

Sales people—whether they are newly hired or have been on the job for a while—will take away techniques that will enable them to master the sales process and maximize their sales success.


2:06 PM

Page 5


503DC_Catalog ESREV6.qxp:WINTER08

Schedule Sales Advantage courses run one evening per week for 8 weeks from 6:00pm to 9:30pm. The time-spaced learning methodology allows you to practice between sessions. In class, participants receive coaching on sales problems encountered during the week.

USA ALABAMA Birmingham ARIZONA Tempe Tucson ARKANSAS Little Rock Springdale

Kansas City

Feb 25 Mar 25 Feb Jan

CALIFORNIA Anaheim Hills Coachella Valley Fresno Irvine Long Beach Los Angeles Ontario Sacramento San Diego San Jose San Francisco Santa Ana Stockton Valencia

Jan 19, 20 & 21 (3-day) Nov 10 Feb Jan 13 Feb 23 Feb 12 Feb 17 Jan 29 Feb 2 Dec 2 Jan 21 Nov 3, Mar 9 Dec 8 Nov 5, 6 & 7 (3-day)

CONNECTICUT Fairfield West Hartford

Mar 26 Feb 6, 13 & 27 (3-day)

FLORIDA Ft Lauderdale Jacksonville Miami Orlando Area Tampa

Nov 17, Mar 2 Mar 2, 9 & 16 (3-day) Jan 8, Mar 26 Nov 17, Jan 7, 8 & 9 (3-day) Feb 9

GEORGIA Atlanta Savannah Statesboro

Nov 10, Jan 12, Mar 2 Mar 17 Feb 23

HAWAII Honolulu ILLINOIS Chicago Loop Downers Grove Decatur Rockford INDIANA Angola Evansville Fort Wayne Indianapolis KANSAS

Jan 19 Nov 11 (5:30 pm - 9:00 pm), Feb 24 (5:30 - 9:00 pm) Jan 26 (5:30 pm - 9:00 pm), Nov 5, 12 & 19 (3-day) Feb 10, 17 & 24 (3-day) Feb 10 Jan 12 Feb 5 Jan 26

Jan 26, Mar 16, 23 & 30 (3-day)

KENTUCKY Louisville


Cleveland Columbus Dayton Findlay Toledo


Jan 26

OREGON Portland

Feb 23

MAINE South Portland

Jan 26 (4:00 pm-7:30 pm)

MARYLAND BWI Area Rockville Timonium

Mar 23 (4:00pm-7:30pm) Jan 12 (4:00pm-7:30pm) Jan 19 (4:00pm-7:30pm)

PENNSYLVANIA King of Prussia Lehigh Valley Pittsburgh

Jan 26 (4:00pm-7:30pm) Feb 13, 20 & 27 (3-day) Feb 16

MASSACHUSETTS Newton Waltham Worcester

Jan 19, Mar 23 Nov 10, Dec 3, 4 & 5 (3-day) Jan 6, 7 & 8 (3-day)

MICHIGAN Grand Rapids Lansing Novi Port Huron Troy

Feb 3 (6:00 pm-10:00 pm) Feb 23 (5:30 pm-9:30 pm) Jan 6 (6:00pm-10:00pm) Feb 9, 16 & 23 (3-day) Mar 5 (6:00pm-10:00pm)


Jan 19

Nov 7, Mar 6

MISSOURI Joplin Kansas City

Mar Jan 26, Mar 16, 23 & 30 (3-day)

MONTANA Billings

Feb 6, 13 & 20 (3-day)


Jan 9, 16 & 23 (3-day)


Feb 11, 12 & 13 (3-day)

NEW YORK Buffalo/Niagara

TEXAS Austin Corpus Christi Dallas Houston Southwest SOUTH CAROLINA Charleston Greenville VIRGINIA Richmond Tysons Corner

Jan 12 Jan 19 Mar 2 Mar 9 Jan 19, Mar 12

Feb 9 Feb Jan 29 Dec 2, 3 & 4 (3-day), Mar 10, 11 & 12 (3-day) Feb 16 Jan 26

Virginia Beach

Jan 26 Nov 3 (4:00pm-7:30pm), Mar 16 (4:00pm-7:30pm) Feb 9

WASHINGTON Bellevue Spokane

Jan 12, Mar 1 Jan 19

WISCONSIN Madison Wausau

Feb 19 Feb 20


Hauppauge New York Plainview

Jan 8, 15 & 22 (3-day), Mar 24 Jan 27, 28 & 29 (3-day) Nov 19, Jan 26, Mar 31 Nov 6

NORTH CAROLINA Charlotte Greensboro

Nov 13, Feb 19 Dec 1, Mar 9


Jan 12

OHIO Cincinnati

Jan 26

ALBERTA Calgary Edmonton

Jan 15, Mar 26 Jan 12


Jan 13


Mar 25


Mar 25


Over 70% of participants report at least a 20% increase in sales during the course! Find out how to reinforce this course with online materials. Learn more at: http://carnegie.assetlearning



503DC_Catalog ESREV6.qxp:WINTER08


2:06 PM

Page 6

The Dale Carnegie Course®: Effective Communications and Human Relations Look around you at successful business people, world leaders, professional athletes and entertainers. You’ll find a disproportionately high number of Dale Carnegie Course® graduates. The Dale Carnegie Course® has transformed the careers of over 7 million graduates. And now we want to help you join the ranks of the world’s most successful people. Through a proprietary process that uses team dynamics and intra-group activities, the course will help you master the capabilities demanded in today’s tough business environment. You’ll learn to strengthen interpersonal relations, manage stress and handle fast-changing workplace conditions. You’ll be better equipped to perform as a persuasive communicator, creative problem-solver and focused leader. And you’ll develop a take charge attitude that allows you to initiate with confidence and enthusiasm.

Dale Carnegie Training® research has identified the key attributes that distinguish top performers. These attributes have been incorporated into a process that coaches you through a four-phase continuous improvement cycle. The training emphasizes the principles of success and shows you how to put them into action every day. At the end of the program you’ll have a solid foundation on which to build lifelong professional growth and performance improvement. College Credit—The Dale Carnegie Course® is in compliance with the rigorous standards of the American Council on Education (ACE) and is considered to be of college-level quality. In view of this, ACE is recommending to colleges and universities throughout the United States that graduates from this Dale Carnegie Training® program receive transfer college credits.

In short, the course will power you to move far beyond your comfort zone as you stretch for and attain ambitious new goals.

When you finish this course you will be able to: • Stretch your abilities • Tackle complex challenges • Generate more and better ideas • Excel as a consensus builder • Use the 5 drivers of success • Repeat patterns of success • Identify personal breakthroughs and create a plan to achieve them • Communicate clearly and concisely • Move beyond your comfort zone • Apply a proven memorization process when remembering names • Reduce self-consciousness and fear • Apply 30 human relations principles • Inspire others to take action


What You Will Cover  Building a foundation for success and

connecting with others  Techniques for remembering and using names  Employing a process for memory improvement to enhance relationships, and increase self-confidence  Using energy and enthusiasm to influence others  Understanding how recognizing our achievements builds self-assurance  Recognizing the impact of stress on effectiveness, and applying principles to handle it better  Motivating others and building stronger relationships  Unleashing our full potential by engaging others through energized and animated communications  Making ideas clear even when thinking on our feet  Gaining the willing cooperation of others through trust and respect  Influencing others by minimizing resistance

 Using recognition as a tool to build

others’ esteem

 Generating enthusiasm in ourselves

and others to get better results

 Demonstrating leadership principles to

deal more effectively with daily situations  Developing more flexibility in communications skills, risk-taking, and handling change  Disagreeing without being disagreeable  Coming to grips with success  Championing human relations to increase productivity, efficiency, and inspire others  Celebrating success and renewing our goals

Who Should Attend Employees at all levels in a corporation who seek to maximize their performance, become stronger leaders and add more value to the organization.


2:06 PM

Page 7


503DC_Catalog ESREV6.qxp:WINTER08

Schedule Dale Carnegie Courses run one evening per week for 12 weeks from 6:00pm to 9:30pm. The time-spaced learning methodology allows you to practice between sessions. In class, participants receive coaching on their practice experiences.

USA ALABAMA Birmingham Brewton Daphne Gulf Shores Huntsville Mobile Monroeville Montgomery Opelika ARIZONA Phoenix

Nov 4, Jan 29, Mar 31 Mar 17 Nov 11 Jan 13 Nov 6, Jan 27, Mar 26 Feb 24 Jan 29 Jan 20 Nov 11

Tempe Tucson

Dec 15, 16 & 17 (3-day), Mar 25 Nov 18, Jan 27 Nov 20, Feb 23

ARKANSAS Batesville Conway Ft. Smith Hot Springs Jonesboro Little Rock Paragould Pine Bluff Springdale

Feb Mar Mar Jan Jan, Mar Jan, Mar Nov Feb Nov, Jan, Mar

CALIFORNIA Bakersfield Baldwin Park Coachella Valley Downtown Los Angeles El Segundo Fresno Irvine Long Beach Modesto Ontario Pasadena Riverside Sacramento San Diego San Francisco San Jose San Luis Obispo San Ramon Santa Ana Stockton Woodland Hills COLORADO Broomfield Colorado Springs Denver Tech Center Glenwood Springs Grand Junction Loveland CONNECTICUT Hamden Shelton Stamford West Hartford

Jan Feb 26 Jan 28 Mar 1 Feb 4 Jan Nov 20, Jan 14, 15 & 16 (3-day) Nov 12, Feb 5, Mar 25 Dec 2, Mar 24 Jan 16 Feb 11 Feb 23 Nov 5, Jan 27, Mar 18 Nov 11, Jan 22, Mar 11 Feb 9 Dec 4 Jan Feb 25 Feb 9, Mar 19 Nov 5, Jan 21 Jan 26 Feb 19 Feb 23 Dec 9, 10 & 11 (3-day), Jan 26, Mar 31 Mar 24, 25 & 26 (3-day) Jan 27, Feb 24, 25 & 26 (3-day) Jan 27, Dec 23, 24 & 25 Mar 24 Nov 18 Jan 22 Dec 2, 3 & 4 (3-day), Jan 13, Feb 24, Mar 3 & 10 (3-day), Mar 24

DELAWARE Wilmington FLORIDA Bonita Springs Brevard Country Ft. Lauderdale

Feb 10

IOWA Des Moines Dubuque Quad Cities

Sarasota St. Petersburg West Palm Beach

Nov 3, Mar 2 Nov 6, Mar 5 Jan 21 (5:00pm-8:30pm) Nov 17, 18 & 19 (3-day), Mar 4, 5 & 6 (3-day) Feb 9 Nov 4 Jan 13, Mar 26 Nov 11, Jan 6 Nov 17 (4:30pm-8:00pm), Feb 19 (4:30pm-8:00pm) Jan 14 Nov 12, Nov 19, 20 & 21 (3-day), Feb 4 Mar 10 Feb 12 Feb 2 Nov 10, Feb 17, Feb 26, Mar 5 & 12 (3-day) Mar 5 Jan 29 Jan 19 (4:00pm-8:30pm)

GEORGIA Albany Athens Atlanta Brunswick Columbus Covington Gainesville Rome Valdosta

Feb 3 Mar 17 Dec 2, Jan 7, Feb 5, Mar 3 Jan 22 Mar 2 Jan 16 Feb 26 Jan 8 Feb 19

HAWAII Honolulu Kona Maui

Nov 13, Jan 13, Mar 19 Feb 24 Feb 19



Jan 14, Mar 18


ILLINOIS Chicago Loop Downers Grove Decatur DeKalb Effingham Joliet LaSalle/Peru Marion Mt. Vernon Peoria Springfield Woodstock

Mar 25 (5:30pm-9:00pm) Jan 26, Mar 31 Nov 4, 11 & 18 (3-day) Mar 23 Jan 15 Jan 20 (5:30pm-9:00pm) Jan 26 Mar 17 Mar 19 Jan 20 Jan 28 Feb 12

INDIANA Crawfordsville Evansville Fort Wayne Indianapolis Lafayette Kendallville Kokomo Terre Haute Valparaiso

Mar 25 Nov 4, Mar 13 Nov 25, Feb 23 Jan 7 Jan 21 Mar 19 Feb 16 Mar 31 Jan 7 (5:30pm-9:00pm)

Ft. Walton Beach Gainesville Jacksonville Lakeland Miami Ocala Orlando Area

Panama City Beach Pensacola Tallahassee Tampa

KANSAS Kansas City

Nov 25 Jan 27 Feb 11 Jan 21, Feb 10, 11 & 21 (3-day), Feb 26, Mar 31

KENTUCKY Florence Henderson Louisville Lexington Madisonville Owensboro Paducah

Jan 27 Jan 20 Jan Feb Mar 13 Jan 20 Jan 13

LOUISIANA Baton Rouge Houma Lafayette Lake Charles New Orleans Shreveport

Nov 25, Jan 29, Mar 31 Mar 5 Feb 18 Feb 26 Jan 20 Jan 29

MAINE Augusta Bangor South Portland

MARYLAND BWI area Frederick Rockville Timonium

Worcester Springfield MICHIGAN Ann Arbor Cadillac Flint Grand Rapids Holland Jackson Kalamazoo Lansing Livonia Midland Novi Petoskey Port Huron Saginaw Traverse City Troy

Nov 6, 13 & 20 (3-day) Feb 25 Nov 5, 12, & 19 (3-day), Jan 13, Jan 29 (1:00pm-4:30pm) Dec 3 (4:00pm-7:00pm), Feb 19 (4:00pm-7:00pm) Feb 23 Nov 19, Feb 19 Jan 29 (4:00pm-7:00pm) Nov 5, 6 & 7 (3-day), Jan 14, 15 & 16 (3-day), Feb 4 Dec 2, Mar 11, 12 & 13 (3-day) Nov 18, 19 & 20 (3-day), Jan 27 Feb 25 Jan 6 (6:00 pm-10:00 pm), Feb 26 (6:00 pm-10:00 pm) Mar 10 Jan 20 Jan 8 (6:00 pm-10:00 pm) Feb 23 (5:30 pm – 9:30 pm) Feb 9 (6:00 pm-10:00 pm) Jan 22 (6:00 pm-10:00 pm), Feb 5 (6:00 pm-10:00 pm), Jan 6 (6:00 pm-10:00 pm) Nov 11 (6:00 pm-10:00 pm) Nov 19, 20 & 21 (3-day) Jan 15 (6:00 pm-10:00 pm), Feb 11 (6:00 pm-10:00 pm) Jan 8 Jan 13 Jan 19 Feb 18 Jan 26 (6:00 pm-10:00 pm), Mar 10 (6:00 pm-10:00 pm)

Dale Carnegie Course®: The world’s most popular and effective program for success—updated for the 21st century. Find out how to reinforce this course with online materials. Learn more at: http://carnegie.assetlearning



503DC_Catalog ESREV6.qxp:WINTER08

MINNESOTA Austin Bemidji Brainerd Edina Grand Rapids Mankato Plymouth Rochester St Cloud St Paul MISSISSIPPI Gulfport Jackson MISSOURI Kansas City

Jan 12 Jan 8, 9, 10 & 11 (4-day) Jan 5 Jan 15 Jan 6, Jan 6, 7, 8 & 9 (4-day) Nov 6, 13 & 20 (3-day) Feb 9 Feb 17 Jan 20, Jan 23, 24, 25 & 26 (4-day) Jan 21 Jan Feb 17

Joplin Springfield

Jan 21, Feb 10, 11 & 21 (3-day) Feb 26, Mar 31 Jan Jan, Mar

MONTANA Billings Bozeman Missoula

Jan 15 (5:30pm-9:00pm) Jan 20 (5:30pm-9:00pm) Mar 6, 13 & 20 (3-day)

NEVADA Las Vegas Reno NEW HAMPSHIRE Claremont Manchester NEW JERSEY Bordentown Mt. Laurel Princeton Somerset Wayne Woodbridge NEW YORK Albany Batavia Buffalo/Niagara Elmira Hauppauge Kingston Newburg New York Plainview Rochester

Syracuse Utica NORTH CAROLINA Charlotte

Nov 24, Feb 2, Mar 2 Jan 8 Nov 7, 14 & 21 (3-day) Nov 25, Dec 2 & 9 (3-day), Mar 23 Feb 11, 18, 25 & Mar 4 (3 ½ - days) Jan 21 Feb 9 Mar 5, 12, 19 & 26 (3 ½ - days) Dec 3, 4 & 5 (3-day), Jan 14, Mar 19 Feb 17 Jan 21 Jan 29 Dec 8, Jan 27, Mar 25 Feb 17 Jan 21 Mar 2 Jan 5 Nov 25, Jan 15, Mar 18 Dec 16, 17 & 18 (3-day) Nov 13, Dec 10, 11 & 12 (3-day), Jan 12, Mar 12 Nov 17 Jan 8


Dec 1, Jan 14, 15 & 16 (3-day), Feb 3 Jan 15 Feb 23 Jan 22 Nov 25 Nov 20, Jan 12, Feb 12, Mar 10 Nov 24

NORTH DAKOTA Detroit Lakes Fargo Jamestown Minot

Jan 27 Feb 18, Feb 19 Feb 3, 4 & 5 (3-day) Feb 12

Clayton Goldsboro Greensboro Jacksonville Raleigh



2:06 PM

Page 8

OHIO Akron Bryan Cleveland Cincinnati Columbus Dayton Findlay New Philadelphia Toledo Westlake Youngstown

Feb 19 Nov 4 Jan 6 Jan 8, Mar 25 Jan 14, Mar 9 Feb 10 Feb 11 Jan 7 Jan 21, Mar 26 Mar 23 Jan 7

OREGON Medford Portland

Jan 27 Nov 13, Jan 27, Mar 26

PENNSYLVANIA Altoona Coraopolis Cranberry Dubois Harrisburg Hazelton Honesdale Johnstown King of Prussia/ Valley Forge Lehigh Valley Philadelphia Pittsburgh Pottsville Scranton Sharon New Oxford Washington Williamsport Willow Grove

Nov 3 Feb 10 Nov 3 Nov 3 Nov 11, 18 & 25 (3-day), Mar 17, 24 & 31 (3-day) Dec 2 Jan 6 Mar 3 Nov 11, Feb 5, Mar 11, 12 & 13 (3-day) Nov 11, Jan 22 Jan 27 Nov 3, Jan 7, Feb 9, Mar 2 Mar 18 Mar 4 Feb 10 Dec 18 Nov 3, Feb 10 Feb 10 Jan 21


Harrisonburg Lynchburg Richmond Roanoke Tysons Corner Virginia Beach

Nov 3 (6:15 pm-9:45pm), Nov 25 (5:00 pm-8:30 pm), Jan 12 (6:15 pm-9:45pm) Feb 24 (5:00 pm-8:30 pm) Feb 19 Feb 2 Nov 14, Jan 21, Feb 12 Mar 26 Jan 13 (6:30pm-10:00pm) Nov 19, Jan 22 (4:00 pm-7:30 pm), Mar 9

WASHINGTON Bellevue Seattle Tacoma Spokane

Nov 4, Jan 10, Mar 4 Nov 6, Feb 18 Jan 3, Mar 13 Nov 10, Jan 12, Mar 27

WISCONSIN Appleton Eau Claire La Crosse Janesville Madison Marshfield Stevens Point Tomahawk Wausau Wisconsin Dells

Dec 8, Feb 2, Mar 3 Jan 13 Jan 15 Feb 18 Jan 6 Jan 15 Jan 27 Feb 23 Feb 18 Feb 3

WYOMING Cheyenne Rock Springs

Feb 3, 4 & 5 (3-day) Nov 11, 12 & 13 (3-day)


Jan 15 Jan 27 Jan 22, 23 & 24 (3-day), Mar 31

Edmonton Grande Prairie Lethbridge Red Deer

Nov 27, Jan 12, Jan 27, Feb 18, Mar 19 Nov 5, Dec 1, Jan 7, Feb 11, Mar 12 Jan 6 Nov Jan 22


Nov 4, Jan 27, Mar 4 Nov 25, 26 & 27 (3-day)

Houston North Laredo Midland McAllen Plainview San Antonio San Marcos Temple

Feb 23 Jan 20, Mar 24 Jan 8 Dec 1, Dec 8, 9 & 10 (3-day), Jan 20, Mar 30 Feb 10 Jan 7 Mar 31 Nov 11, 12 & 13 (3-day), Jan 27, Feb 24, 25 & 26 (3-day), Mar 25 Mar 2 Jan 19 Nov 17 Jan 20 Jan 6 Jan, Mar Nov 11 Jan 22

TENNESSEE Jackson Memphis

Feb Nov, Jan, Mar

VERMONT Burlington Essex Waterbury

Jan 22 Mar 5 Jan 7

SOUTH CAROLINA Charleston Columbia Greenville TEXAS Abilene Austin Corpus Christi Dallas Ft Worth Harlingen Hereford Houston Southwest



Jan 15, Feb 24, 25 & 26 (3-day) Mar 24 Nov 3

SASKATCHEWAN Regina Saskatoon

Feb 24, Feb 25 Jan 8



2:06 PM

Page 9


503DC_Catalog ESREV6.qxp:WINTER08

Experience the power of the world-famous Dale Carnegie Course - Free. Call your local office to register for a free, no-obligation, trial session. See first hand why many of the top leaders in all walks of life are Dale Carnegie Course graduates. IN





Birmingham Mobile Southern AL Huntsville

205.444.5011 850.206.5691 800.476.1773 256.864.9431

Little Rock



501.224.5000 800.264.3253 888.578.7873


Phoenix Tucson

602.954.8044 520.747.4664


Bakersfield, Fresno, San Luis Obispo & Santa Barbara Belmont Long Beach, & Los Angeles Southern Los Angeles Modesto & Stockton Northern Los Angeles Orange San Bernardino, Riverside Ventura Oakland Sacramento San Diego San Francisco San Jose






Fairfield, New Haven & Litchfield 203.723.9888 Hartford 860.232.6000


415.394.3253 661.257.9059 562.427.1040 209.478.3561 800.628.DALE 949.347.3072 909.931.3384 661.2579059 877.393.3253 916.929.3911 858.452.6444 877.393.3253 877.393.3253


Eastern IN Evansville (Southern IN) Indianapolis (Central IN) Northern Indiana South Central IN

513.984.4448 812.424.3253 317.875.4226 419.872.9040 502.327.9810

Kansas City, Mission & Topeka Wichita

913.831.9330 316.265.8244

Louisville Northern KY Western KY

502.327.9810 513.984.4448 812.424.3253


Alexandria, Monroe & Shreveport 318.869.1219 Baton Rouge 225.274.2460 New Orleans 800.838.4204


Boston Springfield & Worcester

888.340.3253 800.662.3253


Baltimore & Timonium Rockville

410.560.2188 301.770.2444


South Portland



Livonia Saginaw

734.953.1200 989.799.7760


Brainerd Duluth Grand Rapids Minneapolis, St Paul, Edina Rochester

952.548.5600 218.310.0230 800.450.1391 888.533.6723 952.548.5600


Kansas City Northeast MO St. Louis Springfield

913.831.9330 309.691.6808 314.439.8090 417.881.6165










Washington Federal Government Clients Non-Federal Government Clients

301.984.3290 301.770.2444












Daytona Beach, Ocala, Orlando, Lake Buena Vista & Melbourne 386.788.8372 Ft. Lauderdale, Miami, Palm Beach Gardens & West Palm Beach 800.273.5299 Ft. Meyers, Lakeland & Sarasota 941.766.7227 Ft. Walton Beach, Panama City, Pensacola & Tallahassee 850.437.1920 Jacksonville 904.443.2929 Tampa Bay 813.288.8778

Central NJ Hunterdon & Warren Northern NJ Southern NJ

609.324.9200 610.783.6500 973.890.0909 609.324.9200


Alamogordo, Carlsbad, El Paso & Las Cruces Albuquerque

915.772.2999 505.296.0408


Las Vegas Reno

702.925.8306 775.323.8647


Albany & Latham Buffalo Hudson Valley Liverpool & Syracuse Long Island Nassau New York City Rochester Westchester

800.639.1012 716.688.8100 814.238.2677 315.457.1300 800.901.9558 800.639.1012 212.750.4455 585.328.4980 212.750.4455


Blue Ash & Cincinnati Cleveland Columbus Eastern OH Northwest OH

513.984.4448 216.663.2500 614.523.1080 412.471.3500 419.872.9040


Oklahoma City Tulsa

405.947.2111 918.622.9429





Albany, Americus, Columbus & Thomasville Atlanta & Savannah Augusta South GA

865.693.6100 404.634.8100 843.884.4848 904.443.2929





Des Moines Cedar Rapids Dubuque Newton

800.510.3186 800.765.1695 800-476-0619 641-791-0631





Chicago Peoria & Rockford

630.971.1900 309.691.6808 877.691.6808 800.686.3253

South IL

Allentown, Philadelphia, Lehigh Valley, Poconos & Northeastern PA Harrisburg (South Central PA) Pittsburgh, State College & Central PA

610.783.6500 717.540.0801





Mt. Pleasant



Sioux Falls & Rapid City



Knoxville, Chattanooga, Tri-Cities & East Tennessee Memphis Nashville

800.476.1773 901.366.4100 615.399.5101



Amarillo Arlington, Denton & Fort Worth Austin Bowie County Corpus Christi, Laredo, Rio Grande Valley San Antonio Dallas East Texas El Paso Houston

806.355.5033 817.457.9494 512.349.7000 800.264.3253


Salt Lake City



Richmond (Central VA) Roanoke (Southwest VA) Tyson’s Corner (West VA) Virginia Beach (Eastern VA)

804.270.0020 540.772.1723 410.560.2188 757.490.1611


Burlington & Essex



Bellevue, Spokane



Charleston (Central WV) Northwestern WV

540.989.8339 412.471.3500


Central WI Madison (Southwestern WI) Milwaukee (Southeastern WI) Northwestern

800.236.3253 715.693.5007 800.371.5511 414.771.3200 888.533.6723

Casper & Gillette Sheridan

605.332.0699 406.652.4442



361.692.1912 930.714.4939 972.702.9600 225.274.2460 915.772.2999 713.779.8080

CANADA Calgary Edmonton Grande Prairie Lethbridge Medicine Hat Montreal New Brunswick, Nova Scotia & Prince Edward Island Newfoundland Ottawa Red Deer Regina Saskatoon South West Ontario Toronto Vancouver

403.265.5344 Ext 500 780.430.5920 780.430.5920 800.661.9252 800.661.9252 514.747.3381 506.432.6500 709.686.5840 613.737.6636 800.661.9252 800.661.9252 780.430.5920 800.463.6732 905.826.7300 604.299.5115

Many offerings occur locally that do not appear in this catalog. If you see content that may address your needs, please check with your local representative to see what is available near your location. 9

503DC_Catalog ESREV6.qxp:WINTER08


2:06 PM

Page 10



Your organization‘s strategic vision - the ”should be” as opposed to the ”as is“.

inquire A strategic conversation with you to understand where the operation is today, where you want to take it and what needs to change to get there. involve

Through assessments, surveys and a unique BID process, determine the alignment around the vision, competency gaps that need to be closed, and attitudes that undermine change.

innovate Design interventions that support your strategic intent, provide measurable results, map directly to the competencies needed to power the strategic intent, blend competency development with attitudinal change and align emotional intelligence with corporate initiatives. impact

Ingrain long-term behavior change and gain emotional and intellectual engagement with corporate objectives.

In addition to the full programs listed in this catalog we also have an ever-increasing library of configurable modules that can be used to align interventions with your business drivers. TEAM MEMBER ENGAGEMENT • • • • • • • • • • • • • • •

Internal Conflict Resolution Conflict - Maintaining Emotional Control Conflict Mediation Conflict as a Growth Opportunity Bringing Conflict Into the Open Conflict to Collaboration Establishing an Effective Team Being a Contributing Team Member Team Building Dealing with Difficult Team Members Ending a Successful Team External Partnerships Team Building Basics Work with Difficult People Emotional Control


Innovation Team Problem Solving and Decision Making Process Improvement Team Change Engagement Lead Change without Authority

LEADERSHIP DEVELOPMENT • • • • • • • • • • • • • • • •

Delegation Planning Performance Appraisals Motivation Performance Defined Vision, Mission, and Values Time Management Handling Mistakes Conflict Management Time Control to Work on Your Business Coaching-Supportive and Directive Approaches Leading Strong Teams Global Travel and Culture Strategic Planning Succession Planning Network Through Community Service

• • • • • • • •

Ethical Leadership Focus & Discipline Share the Glory Visionary Leadership Leadership Communications Mentorship Launching an Initiative Motivational Leadership Leadership Styles and Tendencies


Planning Presentations Vocal Skills and Body Language Team Presentations Confrontational Questions Presenting with Visual Impact Present to Persuade Present to Gain Input Present to Inform

SALES EFFECTIVENESS • • • • • • • • • • • •

Rapport Interest Solution Objections Motive and Commitment Successful Sales Leadership Sales Performance Defined Sales Meetings Coaching Salespeople Recruiting Salespeople Hiring Salespeople Master the Selling Process

CUSTOMER SERVICE • • • • • • •

Attitudes for Service Complaint Resolution Cross and Up Selling Internal Customer Service Telephone Skills: Outbound Telephone Skills: Inbound Referrals

Any of the programs in this catalog or the configurable modules listed here can be customized to fit your unique needs using the Imap process.



2:06 PM

Page 11

Sales Leadership Excellence


Stop managing your sales team and start leading them to success!


503DC_Catalog ESREV6.qxp:WINTER08

Have you ever seen a successful sales manager in action? They know how to be a successful sales person but they have also mastered the leadership skills to keep their sales team engaged and aligned with the goals of their company. They lead effective meetings that energize and inspire and they coach and develop their sales people into peak performers. Join the ranks of these successful sales managers and attend Sales Leadership Excellence. You’ll cover key skill sets that will include finding the right sales people for your team, coaching performance and running powerful sales meetings. You’ll develop the expertise you need to take charge from day one and lead your sales team to exceed top management expectations.

When you finish this seminar you will be able to: • Develop a clear vision for your sales team • Improve overall communications • Deal with different styles of sales people • Motivate and recognize performance • Excel at performance management –how to set expectations/gain agreement and coach reps

Who Should Attend

What You Will Cover  Creating a vision for your sales team

 Leading your employees to peak performance

 Transfering and developing skills

Newly appointed sales managers, candidates for sales management positions, and veterans who want to stay abreast of the latest techniques and strategies

 Coaching and communication practices that build rapport and commitment  Recognizing human potential

• Conduct high performance sales meetings

Schedule Sales Leadership: Excellence runs two consecutive days from 9:00am to 5:00pm. Times vary according to location. FLORIDA


Jan 22 & 23



Feb 19 & 20


New York

Feb 26 & 27


Creating an Executive Image It’s not about a new suit! Not long ago, executive image courses were like dress for success programs. The advent of casual dress codes, however, proved what Dale Carnegie said all along “Image has everything to do with attitude and almost nothing to do with being color coordinated.” This two-day seminar will show you how to project your inner attitudes of confidence, enthusiasm and professionalism. After you complete this program you will be amazed at the ease with which you make friends, influence others and command attention.

When you finish this seminar you will be able to: • Use personal traits to reinforce your professionalism • Turn adversaries into colleagues • Read the body language of others to gauge how you’re coming across • Use eye contact to hold attention • Communicate with authority • Present with poise • Influence others to your point of view • Create great first impressions

What You Will Cover:  Identifying the elements that make up image  Assessing your current self-image  Seeing yourself as others see you

 Changing internal attitudes that project negativity

Who Should Attend This seminar is designed for managers, executives, professionals and salespeople – anyone who meets the public regularly and wants to cultivate an image that wins friends and influences people.

 Using proven techniques to remember names and facts about people

 Displaying confidence and enthusiasm in everything you do

 Handling difficult situations with ease and assurance

 Projecting an image of leadership impact

Schedule Creating an Executive Image runs two consecutive days from 9:00am to 5:00pm. Times vary according to location. GEORGIA


Jan 26 & 27



Mar 9 & 10


New York

Jan 7 & 8




503DC_Catalog ESREV6.qxp:WINTER08


2:06 PM

Page 12

High Impact Presentations Boost your presentations ability to greater levels of professionalism. A presentation is one of the most important tools you have in business for getting things done. Whether you’re persuading colleagues, selling a client, energizing a team or showing an idea to senior management, the power of your presentation makes the difference between success and failure. With so much riding on your presentation ability, you won’t want to miss this opportunity to sharpen it to perfection. The experience in this seminar is as close as you can get to having a personal coach. You begin presenting from almost the moment you walk into the class. You present at least seven times over the course of two days. Your presentations are videotaped and evaluated. And you get expert, one-on-one coaching at the end of each presentation.

The class is small. The environment is supportive. The work is intense. And the results are outstanding. Join us. Note: Because of the one-on-one coaching, class size is very limited. Register now to insure a spot in this great experience. College Credit—High Impact Presentations is in compliance with the rigorous standards of the American Council on Education (ACE) and is considered to be of college-level quality. In view of this, ACE is recommending to colleges and universities throughout the United States that graduates from this Dale Carnegie Training® program receive transfer college credits.

We are so confident that the immersion method used in High Impact Presentations will make you a star presenter that we make this unique, additional guarantee: If, after your first real presentation upon completion of this seminar, no one congratulates you on your new ability, just let us know and we’ll refund your money. It’s that simple.

When you finish this seminar you will be able to: • Assess the audience • Define the goals of the presentation • Develop a central theme • Structure the presentation • Persuade the audience with supporting facts and examples • Project a positive image • Present new or difficult material • Sell your ideas, your organization and yourself • Prepare for an interview • Use the latest technology • Lead effective Q&A sessions • Communicate ideas with clarity and force

What You Will Cover Who Should Attend  Creating powerful, positive first

impressions that captivate and sustain

 Applying techniques that increase


 Presenting complex information that’s

easily understood by your audience

 Employing the components of

communication for greater impact

 Using a variety of skills to motivate

others to action

 Maintaining your composure while

High Impact Presentations will benefit managers who have some prior public speaking experience. It is particularly useful for executives who speak in front of groups, sales people and anyone who meets with the press. This is a more advanced seminar and it is not recommended for those new to public speaking.

responding clearly and professionally to pressure situations

 Inspiring your audience to embrace


• Be more relaxed and natural when making presentations • Convey competence and confidence every time you speak • Project enthusiasm • Think on your feet • Use expressions, gestures and modulation for impact • Motivate and persuade every audience, every time • Convey credibility 12

“ This top-notch presentation skills course covers all the basics, and offers the most video critiques…You can’t go wrong with this one.” —Presentations magazine


2:06 PM

Page 13


503DC_Catalog ESREV6.qxp:WINTER08

Schedule High Impact Presentations runs two consecutive weekdays from 9:00am to 5:00pm.

USA ALABAMA Birmingham Mobile

Dec 2 & 3, Jan 22 & 23, Mar 24 & 25 Nov 13 & 14



Nov 13 & 14, Mar 12 & 13

ARKANSAS Springdale

Nov, Feb

CALIFORNIA Burbank Downtown Los Angeles Fresno Irvine Long Beach Modesto Ontario Sacramento

San Diego Santa Ana Stockton Woodland Hills

Feb 20 & 21 Jan 22 & 23 Dec Jan 29 & 30 Nov 6 & 7, Mar 12 & 13 Mar 19 & 20 Mar 11 & 12 Nov 17 & 18, Jan 26 & 27, Mar 30 & 31 Nov 20 & 21, Jan 8 & 9, Mar 12 & 13 Dec 18 & 19, Feb 26 & 27 Dec 15 & 16, Mar 19 & 20 Nov 13 & 14 Dec 11 & 12

COLORADO Denver Tech Center

Nov 5 & 6, Mar 5 & 6

San Francisco


West Hartford FLORIDA Cape Canaveral Destin Ft. Lauderdale Orlando Area Pensacola Tampa GEORGIA Atlanta

Savannah ILLINOIS Champaign Chicago Loop Downers Grove

MARYLAND Rockville

Nov 14 & 15, Dec 12 & 13, Jan 9 & 10, Feb 13 & 14, Mar 13 & 14 Nov 25 & 26, Mar 23 & 24 Jan 26 & 27 Jan 29 & 30 Nov 6 & 7, Feb 19 & 20 Nov 9 & 10, Mar 30 & 31 Dec 11 & 12 Feb 5 & 6 Nov 13 & 14, Dec 11 & 12, Jan 8 & 9, Feb 12 & 13, Mar 12 & 13 Jan 29 & 30

Effingham Peoria Rockford

Dec 3 & 4 Mar 12 (8:00 am - 5:00 pm), Nov 10 & 11 (8:00 am - 5:00 pm). Jan 22 & 23 (8:00 am - 5:00 pm) Feb 9 & 10 Jan 15 & 16 Jan 22 & 23

INDIANA Fort Wayne Indianapolis LaGrange

Jan 22 & 23 Feb 19 & 20 Nov 17 & 18

KANSAS Kansas City

Nov 6 & 7, Feb 5 & 6

KENTUCKY Louisville

Jan, Mar


Nov 5 & 6

MASSACHUSETTS Boston Waltham Worcester MICHIGAN Frankenmuth Lansing Novi

Nov 20 & 21 (8:30 am-5:00 pm), Feb 12 & 13 (8:30 am5:00 pm) Dec 4 & 5 (8:30 am-5:00 pm), Feb 26 & 27 (8:30 am5:00 pm) Nov 17 & 18, Dec 16 & 17, Feb 26 & 27 Mar 19 & 20 Mar 30 & 31 Mar 11 & 12 (8:00 am-5:00 pm) Jan 22 & 23 (8:30 am-5:00pm) Feb 9 & 10 (8:30 am-5:00pm)


Nov 6 & 7, Feb 12 & 13

MISSOURI Joplin Kansas City Springfield

Dec Nov 6 & 7, Feb 5 & 6 Nov

NEVADA Las Vegas

Dec 11 & 12

NEW JERSEY Bordentown


Nov 20 & 21, Jan 15 & 16, Mar 19 & 20 Jan 15 & 16

SOUTH CAROLINA Charleston Columbia Greenville

Nov 6 & 7, Mar 12 & 13 Nov 13 & 14, Feb 19 & 20 Dec 16 & 17, Mar 18 & 19



TEXAS Corpus Christi Dallas

Nov, Feb Mar 2 & 3

VERMONT Burlington

Feb 17 & 18

VIRGINIA Richmond Tysons Corner Virginia Beach



Jan 28 & Feb 4 (8:00 am5:30pm), Mar 18 & 25 (8:00 am-5:30pm) Mar 24 & 25

NORTH CAROLINA Charlotte Greensboro

Jan 29 & 30 Nov 13 & 14, Nov 17 & 18

NEW YORK Albany Hauppauge New York

PENNSYLVANIA King of Prussia/ Valley Forge


Nov 11 & 12, Feb 10 & 11 Nov 13 & 14, Jan 13 & 14 Dec 16 & 17, Jan 28 & 29, Mar 24 & 25 Feb 5 & 6

OHIO Bryan Cincinnati Cleveland Columbus Findlay Tiffin Toledo

Nov 4 & 5 Mar 12 & 13 Mar 26 & 27 Feb 26 & 27 Dec 2 & 3 Mar 3 & 4 Jan 21 & 22

OREGON Portland

Mar 5 & 6

WISCONSIN Appleton Eau Claire Madison

Jan 22 & 23 Dec 11 & 12 (8:30 am-5:00 pm) Nov 13 & 14 (8:00 am-5:00 pm), Jan 16 & 23 (8:00 am-5:00 pm), Mar 12 & 13 (8:00 am-5:00 pm) Nov 14 & 15, Jan 16 & 17, Feb 15 & 16, Mar 14 & 15 Feb 3 & 4 Nov 12 & 13 Feb 2 & 9


Nov 6 & 7


Dec 4 & 5, Mar 24 & 25


Find out how to reinforce this course with online materials. Learn more at:



503DC_Catalog ESREV6.qxp:WINTER08


2:06 PM

Page 14

Confident, Assertive, In Charge: Developing the Attitudes of Leadership Take charge of how others see you. Now you can learn to tap into your latent power, unleash your inner attitudes of confidence and enthusiasm and build your visibility in the organization at Confident, Assertive, In Charge: Developing the Attitudes of Leadership. This intensive, interactive two-day program begins by helping you see yourself as others see you. What image do you project? Are you hesitant or confident; shy or assertive; controlled by the situation or in charge? Then, our expert coaches will help you build on your strengths and eliminate weaknesses. By

building on your strengths, you’ll develop the kind of winning attitudes that all successful leaders have. In addition, you’ll learn assertiveness techniques that will help you stand up for yourself, say “no” when you need to and eliminate confusion over “who’s in charge.” Take that first step in transforming yourself from a follower into a leader. Begin to get recognized for your abundant talents and strengths. Register now for Confident, Assertive, In Charge: Developing the Attitudes of Leadership.

Who Should Attend

When you finish this seminar you will be able to: • Be assertive without appearing aggressive • Increase your visibility • Control situations instead of letting them control you • Speak up, make your point and win support • Replace shyness with confidence • Get colleagues and management to listen to your ideas

What You Will Cover  Examining self-defeating thought

patterns and replacing them with strategies to develop self-confidence  Getting to know someone more easily by initiating conversations  Strengthening your relationships through improved communications  Recognizing and developing a leadership attitude  Maintaining composure under pressure

Business people who feel they could achieve greater results and contribute more if they were more assertive and confident. Schedule Confident, Assertive, In Charge runs two consecutive weekdays from 9:00am to 5:00pm. CALIFORNIA

San Francisco

Mar 18 & 19



Mar 30 & 31



Jan 29 & 30, Mar 4 & 5


New York

Dec 4 & 5, Jan 21 & 22


Tysons Corner

Nov 6 & 7 Feb 23 & 24

• Say “no” without creating resentment • Deal effectively with difficult people




2:06 PM

Page 15

Public Speaking Mastery Dale Carnegie wrote the book on public speaking. He perfected a set of techniques that turned people like us—with all the usual fears about speaking in public—into professionals who can get our ideas across with enthusiasm and poise. Now you can tap into those techniques and the amazing results they achieve at Public Speaking Mastery. This seminar is designed specifically for people with little or no public speaking experience. The seminar begins with the basics such as getting to know your audience, organizing your ideas and creating your outline. Then you move very quickly into delivering talks. You’ll be on your feet and presenting before you know it. In no time, you’ll be using sophisticated techniques like voice modulation, attention focusing and idea pyramids to create impact and persuade your audience. Class size has been kept small for Public Speaking Mastery so that you can receive individualized


503DC_Catalog ESREV6.qxp:WINTER08

attention. In addition to gaining specific presentation skills, you will get personal direction and advice about your own presentation style. An important benefit of this seminar is that your presentations are videotaped. You can actually watch as you progress from novice to pro, from nervous to polished and from someone who ducks the chance to speak to someone who can’t wait to stand and deliver. The videotape is yours to keep so you can constantly remind yourself about how good you really are.

Who Should Attend

When you finish this seminar you will be able to: • Research and understand your audience • Organize your speech • Know what not to include • Hold attention • Speak with confidence and clarity • Use your own enthusiasm to put the audience on your side • Use visual aids to perfect your timing • Create emphasis with your voice • Use gestures for impact • Handle Q&A sessions • Manage hostile and uncooperative audience members

What You Will Cover  Understanding your own attitude

toward public speaking and developing an appreciation for the characteristics of effective presenters  Knowing your audience and doing the initial planning  Setting the right benchmarks by assessing strengths and areas you want to improve  Planning the basic structure of your presentation  Practicing a formula to make your presentation convincing  Making your presentation surprising to keep it interesting  Choosing and using the right kind of support materials and visuals  Maintaining composure when answering questions  Applying the fundamental structure of presenting to inform

Managers and executives with little or no public speaking experience who understand that public speaking ability is a key ingredient of success. Schedule Public Speaking Mastery runs two consecutive weekdays from 9:00am to 5:00pm. CALIFORNIA

San Francisco

Dec 1 & 2, Feb 25 & 26



Feb 19 & 20



Feb 24 & 25



Nov 17 & 18, Jan 20 & 21


New York

Nov 3 & 4, Feb 12 & 13


Tysons Corner

Mar 2 & 3




503DC_Catalog ESREV6.qxp:WINTER08


2:06 PM

Page 16

How to Sell Like a Pro This seminar is designed for salespeople whose schedules won’t allow them to take our famous eight-week Sales Advantage course. In just three days, you’ll cover all the bases from prospecting to getting appointments, from establishing rapport to crafting solutions, from overcoming objections to closing the deal, from time and territory management to creating your personal success plan. You’ll be amazed at how your new attitude gets you by gatekeepers, helps you book appointments, builds trust quickly and leads to more and bigger sales. Register today for How to Sell Like a Pro. Take that important first step toward becoming a sales award winner in your company. College Credit—How to Sell Like a Pro is in compliance with the rigorous standards of the American Council on Education (ACE) and is considered to be of college-level quality. In view of this, ACE is recommending to colleges and universities throughout the United States that graduates from this Dale Carnegie Training® program receive transfer college credits.

This seminar may be offered locally. Please turn to page 9 to see a listing of local offices.

When you finish this seminar you will be able to: • Leverage referrals into big business • Create and manage your pipeline • Create solutions that win business • Identify buying and warning signals • Use your confidence to build customer trust • Analyze and manage your territory by payoff • Ask for the order and get it

What You Will Cover:

Who Should Attend Sales people who have always wanted to take the famous Sales Advantage course but could not commit to the eight-week timeframe.

 Resolving objections after getting to the heart of the obstacle

 Appealing to motives and gaining commitment by recognizing and responding to buying signals  Generating interest by discovering the buyers’ needs

 Mastering the sales process and planning for success

• Turn transactions into relationships

Schedule How to Sell Like a Pro runs three consecutive weekdays from 8:00am to 5:00pm. Times vary CALIFORNIA

San Francisco

Mar 2, 3, & 4



Dec 2, 3, & 4



Nov 19, 20, & 21, Feb 23, 24, & 25


New York

Feb 24, 25, & 26


Tysons Corner

Jan 26, 27, & 28


Step Up to Leadership: The Next Level


Step Up to Leadership: The Next Level is a new 3-day seminar designed for executives who have always wanted to participate in a Dale Carnegie leadership development experience but did not have the time for our longer courses. This seminar will help you gain a firm understanding of the principles of leadership as well as the competencies of today's most successful leaders. First you'll develop a powerful foundation in the basics of tactical planning, organizing for success and executing for impact. Next we'll take your leadership ability to the next level by helping you explore your role as visionary, strategic planner and bench strength builder. This seminar will help you become a powerful communicator and skillful coach - a leader who inspires and motivates your team to raise the bar on performance.

When you finish this seminar you will be able to: •

Apply the principles of visionary leadership

Organize and prioritize with greater ease

Evaluate current situations using SWOT Analysis

Engage and empower your team

Motivate others in alignment with organizational goals

Know what makes employees tick

Mentor through coaching and counseling

What You Will Cover  Examining your leadership style and tendencies

 Using objectives and priorities for directing energy to create an organized environment

Leaders, experienced managers and executives looking for a more advanced seminar as the next step in their leadership development.

 Using a planning model to facilitate change, revenue growth, and expansion  Understanding ethical boundaries and their application to leadership  Developing greater awareness of what drives people, and cultivating an inspirational environment

 Creating a team vision, building loyalty, and improving work relationships

 Assessing your organization’s succession planning and management


Who Should Attend

Schedule Step Up to Leadership: The Next Level is a three day seminar that runs on consecutive weekdays from 8:00am to 5:00pm CALIFORNIA

San Francisco

Feb 9, 10, & 11



Mar 16, 17, & 18



Nov 3, 4, & 5


Baltimore/ Washington

Nov 12, 13, & 14

New York

Feb 3, 4, & 5




2:06 PM

Page 17

Building Positive Business Relationships at Work


Maintaining solid relationships at work helps you get things done with greater efficiency and effectiveness, yielding higher productivity… with less stress.


503DC_Catalog ESREV6.qxp:WINTER08

Building positive relationships is both an art and a science. Now you can learn both sides from Dale Carnegie, the man who wrote the book on creating rapport, making a connection and creating powerful relationships. This seminar shows you how to use his techniques to work with people - up, down and across the organization - in a positive manner to achieve your objectives and build career success.

When you finish this seminar, you'll be able to: • Build rapport and gain the trust of your colleagues • Use diplomacy and tact to get things moving • Understand the role of emotions • Accept responsibility for your communications • Inspire others to greater productivity • Use 6 easy steps to maintain your cool • Develop communication skills that foster collaboration • Improve your listening skills • See the situation from the other person’s point of view • Adapt to the personalities of others

What You Will Cover  Uncovering obstacles to building good relationships  Assessing your professional image

 Matching words with body language to send clear messages

Who Should Attend Business people who want to avoid relationship roadblocks that can impede their ability to get things done efficiently and professionally.

 Questioning techniques to gain a deeper understanding of others needs

 Analyzing your work style or tendencies in a team setting  Coaching techniques to deal with negative behaviors and attitudes  Reading body language to gain greater insight  Disagreeing without creating hostility

Schedule Building Positive Business Relationships at Work runs two consecutive weekdays from 9:00am to 5:00pm CALIFORNIA

San Francisco

Feb 12 & 13


New York

Mar 19 & 20


 Using assertive behavior while respecting the rights of others

Time Management


Take charge of your time, your day and your life.

Do you feel like a virtual prisoner to an endless flow of e-mails, voice messages, meetings, projects, and documents that all demand your immediate attention? Do you find yourself getting stressed out by unrealistic demands and expectations from multiple sources? Does it seem like you’re constantly swimming against the tide? If so, then it’s time to change your perspective and take control. This seminar offers practical techniques help you focus on results, not tasks. Undo destructive habits and consciously choose to establish healthy, productive habits that yield long term benefits. You’ll learn how to lock out mental distractions so that you can eliminate time wasters and concentrate on your priorities. Gain balance in your work, your time, and your life.

W h e n y ou f i n i s h t h i s sem inar, y ou'll be able to: • Understand where your time is spent • Identify personal time wasters • Stop procrastinating • Make quick, effective decisions using the magic formula • Manage corporate and technological communication with greater ease • Turn an idea into a plan of action • Align priorities to match your performance goals

W hat You W ill Cover  Increasing productivity by harnessing your powers of concentration  Delegating for more effective use of resources and time

Who Should Attend Every business person who wants to put an end to stress and worry caused by having too much to do in too little time.

 Controlling e-mail before it controls you

 Using planning and organizing as power tools

 Setting the right tone to manage meetings more effectively

 Improving multi-tasking skills

Schedule Time Management runs two consecutive weekdays from 9:00am to 5:00pm. ILLINOIS


Feb 4 & 5


New York

Jan 12 & 13


• Minimize interruptions • Juggle competing priorities • Get rid of bottlenecks that slow you down • Organize your workspace for improved efficiency 17


503DC_Catalog ESREV6.qxp:WINTER08


2:06 PM

Page 18

Getting Rid of the Fear and Horror of Public Speaking Learn how to transform your fear into a stand and deliver force. If being asked to make a short presentation gives you cold sweats, you already know that your fear is holding back your career advancement. Now there’s help. This seminar from Dale Carnegie Training®, the organization that has helped millions conquer the dread of public speaking, will help you analyze the root causes of your fear and develop specific strategies for eliminating them. This program is not designed to polish your presentation skills. Instead, it concentrates on that all-important first step: it gives you the confidence to stand in front of a group and speak. You’ll learn to see a presentation as nothing more than an enlarged conversation; to use a few simple tricks to calm the butterflies; and, most importantly, get through the first two minutes of your talk, the time that makes or breaks you.

When you finish this seminar you will be able to:

What You Will Cover

• Analyze the components of your fear

 Reducing fear by breaking it down into manageable steps

• Interpret the results of your Self-Assessment • Let your personality lead the way • Use the three Es to prepare • Control the butterflies • Make friends with your audience • Use both physical and mental techniques to calm yourself

 Taking the first step: understanding our feelings

 Using practical, easy to remember methods to minimize fear

Who Should Attend People who hate to speak in public and avoid presentations at all costs. This program is not for those who need to polish their skills; it is for people who need to acquire the basic confidence to speak in public.

 Developing good preparation habits

 Delivering our talk: pulling it all together  Applying a formula for effectively handling Q&A and impromptu situations

Schedule Getting Rid of the Fear and Horror of Public Speaking runs two consecutive days from 9:00am to 5:00pm CALIFORNIA

San Francisco

Mar 25 & 26



Feb 9 & 10



Nov 13 & 14, Mar 18 & 19


New York

Nov 17 & 18, Feb 23 & 24

• Get on a roll • Relax and make your audience relax


How to Win Friends and Influence Business People For 70 years, business professionals have turned to Dale Carnegie's powerful books and winning interactive seminars to help them reach new levels of professional and personal success. His name is synonymous with How To Win Friends and Influence People, and this pioneer of people-skills essentially created and set the standard for interpersonal effectiveness, which continues to be as valid now as when the book was first written. Based on the classic teachings from the book How to Win Friends and Influence People, this new seminar will show you ways to achieve enlightened interpersonal effectiveness. You can improve your ability to get things done by learning how to flex your influence muscle, and persuade others to your way of thinking. By using tried and true Carnegie methods, you'll discover how you can set an example to foster a kinder, gentler and open communication environment. Lead with deeds and words to gain commitment, and achieve your goals.

When you finish this seminar you will be able to: • Gain agreement and cooperation with others • Inspire confidence and trust by establishing credibility • Influence others even when you don't have authority • Recognize your hot buttons • Use attentive listening skills to help others to feel appreciated • Increase your ‘likability' by putting DCT's 9 principles into practice • Maintain your composure under pressure • Give constructive feedback without generating hostility • Engage others by building rapport • Use Emotional Intelligence to improve interpersonal relationships 18

• Deal effectively with challenging individuals

Who Should Attend

• Persuade others to your way of thinking • Change other people's behavior by changing your reaction to them

All employees who need to convince others to buy into an idea or take certain actions.

What You Will Cover

 Discovering your communication strengths, and areas that need work


 Getting people to open up to you

How to Win Friends and Influence Business People is a two-day seminar that runs on consecutive weekdays from 9:00 a.m. to 5:00 p.m.

 Communicate with confidence


San Francisco

Feb 23 & 24

 Communicating confidently and professionally in any situation



Feb 2 & 3


New York

Feb 9 & 10 Mar 4 & 5

 Developing strategies to foster a kinder, gentler you, and work environment


 Identifying ways to build rapport and gain respect

 Using persuasion and influence responsibly


2:06 PM

Page 19


503DC_Catalog ESREV6.qxp:WINTER08

How to Communicate with Diplomacy and Tact Master communication skills that improve your professional image and expand your authority. Have you ever been awed by someone who always seems to know what to say and how to say it in any situation? They know how to communicate with diplomacy, tact and confidence, and now you can acquire these same skills at this seminar. You’ll gain dexterity and grace in dealing with new or trying situations; recognize how you come across to others; speak honestly and confidently; become conscious of body

language; master your emotions; give and receive criticism constructively; present yourself as powerful—not intimidating; and say what you need to say without offending or creating conflict. After completing this 2-day program you’ll be able to say anything to anybody in ways that influence outcomes and create cooperation.

When you finish this seminar What You Will Cover you will be able to: • Discover whether your image is sending the wrong message • Develop flexibility in your communication style • Use a tried and true method to disagree agreeably • Communicate more effectively through active listening skills • Control your ‘hot buttons’ so that you respond instead of react • Avoid conflict, but stay calm and poised when it’s unavoidable

 Understanding how attitude affects your image  Aligning words and actions to gain credibility

Who Should Attend Professionals at all levels who want to build confidence, credibility, and communicate diplomatically to create powerful results.

 Thinking on your feet and dealing with impromptu situations  Developing rapport building skills to strengthen relationships

 Cultivating power and establishing authority without being intimidating

 Mastering emotions and maintaining composure under pressure

Schedule How to Communicate with Diplomacy and Tact runs two consecutive weekdays from 9:00am to 5:00pm. CALIFORNIA

San Francisco

Jan 19 & 20



Mar 19 & 20



• Present yourself in a powerful way without intimidating others

Dec 8 & 9, Feb 26 & 27


New York

• Deal assertively and diplomatically with difficult people

Nov 19 & 20, Mar 10 & 11


Tysons Corner

To Register Phone: 800.231.5800 Go Online at:

Feb 11 & 12


• Maintain your composure when criticized

Dale Carnegie Training® is approved through the GSA Federal Supply Schedule #GS-10F-0329K to offer its products and services to federal government agencies.

Guarantee Upon completion (4 weeks), if you are dissatisfied with a Dale Carnegie Training® seminar for any reason, we’ll send you a prompt refund. No questions asked.

Other Contact Information: Fax: 212.644.5532

Transfer Policy

Dale Carnegie Training 780 Third Avenue, 22nd Floor New York, NY 10017

A registrant may transfer once without a transfer fee. Any additional transfers will be subject to a $75 fee All credits for paid courses and seminars will expire one year after they are issued.

Cancellation Policy Dale Carnegie Training® will give you a complete refund if you cancel up to two weeks before your seminar or course begins. Please note, however, that cancellations received less than two weeks before the seminar are subject to a $150 service charge. In fairness to all attendees, confirmed participants who do not attend their scheduled sessions are liable for the entire fee. Dale Carnegie Training® reserves the right to cancel any of its programs.



503DC_Catalog ESREV6.qxp:WINTER08


2:06 PM

Page 20

Strictly Business: The Dale Carnegie Immersion Seminar If you have always wanted to take the world-famous Dale Carnegie Course® but could not free up the time to do it, here’s great news. For busy people like you, we’ve taken the essential business skills taught in the 12-week program and compressed them into an action-packed three-day seminar. Don’t miss this opportunity to experience the power of the Dale Carnegie Course® in a format designed for your busy schedule. Take that important first step toward joining the ranks of the world’s most successful business leaders.

creative problem-solver and intelligent risk-taker. And you’ll develop a take-charge attitude that will help you get recognized as a confident, enthusiastic leader.

This unique three-day seminar will help you master the skills you need to excel in today’s competitive workplace. You’ll learn to handle people more professionally and keep pace with fastchanging workplace conditions. After you complete the seminar you’ll be equipped to perform as a persuasive communicator,

College Credit—Strictly Business is in compliance with the rigorous standards of the American Council on Education (ACE) and is considered to be of college-level quality. In view of this, ACE is recommending to colleges and universities throughout the United States that graduates from this Dale Carnegie Training® program receive transfer college credits. Please turn to page 9 to see if this program is offered locally

Your seminar experience will power you beyond your comfort zone and help you stretch for and attain ambitious new goals. The program emphasizes the principles of success and shows you how to put them into action every day.

Who Should Attend

When you finish this seminar you will be able to: • Use Dale Carnegie’s 5 drivers of success • Apply thirty human relations principles that are guaranteed to make you more effective • Lead with confidence • Inspire others to take action • Win people to your point of view • Communicate clearly and concisely • Speak to groups of any size • Project an executive image • Turn adversaries into colleagues • Gain cooperation with an appeal that works every time

What You Will Cover  Employing a ‘magic’ formula to become more persuasive  Strengthening relationships using techniques that make you more approachable

 Using techniques to communicate ideas clearly  Tapping into a ‘secret of success’: increasing your enthusiasm

 Stating your thoughts clearly even when you haven’t prepared in advance  Gaining flexibility and overcoming selfconsciousness  Developing a vision for the future

• Sell yourself and your ideas

Dale Carnegie Training® 780 Third Avenue, C-1 New York, NY 10017

Business people who have always wanted to take the world famous Dale Carnegie Course® but could not commit to the 12-week timeframe. Schedule Strictly Business runs three consecutive days from 8:00am to 5:00pm. Times vary according to location. CALIFORNIA San Francisco Nov 5, 6, & 7 GEORGIA


Nov 19, 20, & 21



Feb 9, 10, & 11


New York

Feb 17, 18, & 19


Tysons Corner

Dec 1, 2, & 3


Presorted Standard U.S. POSTAGE





Put yourself on the fast track to success…

enroll today!

Dale Carnegie catalog  
Dale Carnegie catalog • 800.231.5800 Develop Your Competitive Edge - People. COURSES Building Positive Business Relationships at Work...