MEETING THE INDUSTRY
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VRB Turns 40 and Celebrates with Futurism-Inspired Book IMPERFECTION/EVOLUTION The book IMPERFECTION/EVOLUTION deals with VRB’s history along these first forty years and follows a well-defined path from the company’s origin, vision, and mission to the knowledge acquired over the years.
L
ocated in Verona (Italy), VRB is one of Italy’s leading powder
was the concept behind a series of culinary and artistic experiences,
coating contractors. Its activity is not only limited to coating, but
which involved everyone present throughout the evening.
it encompasses a full range of industrialisation services that
Aperitifs and dinner were custom-designed for VRB by chef Nicodemo
include sandblasting, masking, unmasking, assembly, and shipment of
De Marco, conceived to create a sensory journey through various
the finished products to the end customers. The result is an aesthetic
taste experiences with the common thread of powder – mushroom
and functional product quality of the highest level, thanks to constant
powder, liquorice powder, raspberry powder, and so on – to recall
investment in technology, personnel, and research and development.
VRB’s core business, namely powder coating. The event’s guest of
Also through numerous photographs, it is an invitation to see
honour, Italian-Russian actress, comedian, writer, and eclectic artist
IMPERFECTION as a challenge, as a force keeping us alive, as a drive for
Arianna Porcelli Safonov, performed a monologue fittingly entitled
continuous improvement and thus towards EVOLUTION. It is made in
Imperfection/Evolution, with a hilarious depiction of engineers. At the
aluminium, with a bolt that connects and marks a story of overcome
end of the evening, VRB President Mil Vassanelli and CEO Nicola Zorzan
challenges while paying homage to Fortunato Depero’s famous bolted
presented the book project and once again celebrated the combination
book published in 1927 with the title “Depero futurista”.
of imperfection and evolution as a driver for development. Finally, each
On 27 October, VRB held an event devoted to the theme of
of the guests was gifted a copy of the book. You can find an in-depth
IMPERFECTION/EVOLUTION for over 120 guests including customers,
description of it in the “Art Within Surfaces” section on page 156 of this
suppliers, employees, and friends at the splendid Villa Mosconi Bertani
issue of ipcm®.
in Negrar, in the heart of the Valpolicella region. It was an event
VRB organised was a truly unforgettable evening, full of insights and
designed not as a book presentation but as an experience to be lived
inspiration to embrace imperfection as part of everyone’s journey of
and shared with key partners and friends. Its central theme was the
growth.
acceptance of imperfection as a vehicle for evolution. The attempt to achieve perfection often prevents action. Conversely, it is possible to progress and grow by embracing imperfection and learning from it. This
© VRB
© VRB
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N. 84 - NOVEMBER/DECEMBER 2023 - international PAINT&COATING magazine
For further information: www.vrb.it
© VRB