ipcm® Protective Coatings n. 31 - October 2019

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SUSTAINABILITY

15. How do you see the future of sustainability?

electric cars, which means our power plants must be bigger. Previously, it was thought the size of power plants, or our electrical distribution

Joel Svendsen, Belzona – I think something we have to accept about

networks didn’t need to increase. People thought that we could continue

the near-future of sustainability is that for some areas, there are no

to improve energy efficiency in lieu of our energy infrastructure. But

alternatives to petroleum products. For operating airplanes and ships,

it’s much more efficient to produce power in a plant, rather than in an

vessels that need to carry a great deal of energy, we’ll see petroleum for

electric car. And of course, by using electric power you open a whole load

a long time. However, as battery technology improves, we’re going to

of other energy sources such as wind power, geothermal etc., which we

see more and more things moving away from petroleum power. Cars

are already working in and providing repair and protection solutions.

are leading this shift. I think we’re going to be increasingly shifting to

We predict that there will be more work for us in electrical distribution, battery manufacturing and mining materials for the batteries. Helen Mets, DSM – Becoming more circular and reducing carbon footprint are the most pressing challenges for industry to solve. We have to think big and bold and develop a future where every product has a value proposition which supports its sustainability credentials traceably through the supply chain, as well as performance - and at an affordable cost. DSM believes there will be opportunities created by dynamic shifts driven by positive changes in consumer behaviour and rapidly emerging technologies. We will become even more focused, extending our innovative spirit into new industries and applications, challenging boundaries and exceeding expectations about what sustainability can deliver. We will also continue to lead the charge through advocacy to truly shape a sustainable future. John Falder, HMG – The next steps for HMG are keeping sustainability on our agenda with continuous improvement across the business and extending this to our upstream and downstream partners. Sustainability has played an important role in the previous 88 years of HMG Paints and we believe it will play an equally important role in the next 88 years. Fredrik Calenius, TEKNOS – Sustainability will be more and more important in a company’s success. In the future we believe that the focus will be on developing new business models and solving the social and environmental problems. This is the way we will build our business. Elisa Markula, Tikkurila – Our purpose is to offer “surfaces that make a difference” and that includes sustainability as a part of our DNA. Especially Millennials want to work in companies that have a purpose and when we embed sustainability as part of our core, we believe that we will not only attract new talents but also engage our current employees to serve our purpose. We will continue the work in all operations and functions in our company as everybody has a clear role to execute sustainable actions in their work, and we want to make that work more visible through clear measurements and KPIs. We will require more sustainable actions also from our suppliers to keep developing truly sustainable products and services and increase our communication towards stakeholders, especially for our customers. We want to be seen as the most responsible and sustainable employer and player in our market areas.

ipcm® Protective Coatings - 2019 OCTOBER - N.31

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