ipcm® n. 67 - January/February 2021

Page 64

© Zoer

© Zoer

ART WITHIN SURFACES

French Artist Creates a Colour Palette With 144 Automobile Models Solara is site-specific art installation by French painter Zoer, which features 144 automotive models recovered by one of largest scrapyard in France. With this project, the artist aims at creating an industrial heritage by saving automobile wreckage, while cleaning up metal-polluted soils.

Z

oer’s project links the heart of

years has arranged them throughout his

automobiles also reflect the collective

painting - the colour - to the

life. Each vehicle appears as a component

impact of consumer objects, underlining the

automobile wreck, by defining a

of an overall composition, a pixel with its

consequent global footprint issue.

palette on 144 automobile models.

own colour and brightness among all the

In fact, through this installation, the artist

The artwork title is a reference to a car

elements of an image.

wants to underline the necessity to save

model produced until 1981, the latest car

automobile wreckage not only as industrial

The Talbot Solara. This model is among the

Heritage and ecology: the aim of the project

144 painted cars that make up the colour

​To preserve the memory of these car

a successful crowdfunding campaign

chart. The title has been specifically chosen

wrecks, the artist has created a colour chart

to buy hyperaccumulating plants for

among all the industrial names because

in which the RGB reference is combined

phytoremediation of the French scrapyard

it etymologically refers to the solarization

with the collective imagination by renaming

and bring these wrecks to the museum.

phenomenon, a natural process of colour

each shade used with the name of the car

Symbolically, the artist would like that

alteration after a long exposure to the

model on which it was applied. This way,

for each car saved from complete

sunlight. To respect this phenomenon,

each colour carries with it the history of the

destruction and showcased in a museum

Zoer’s intervention focuses mainly on the

object, its use, and its personality.

or private collection, an agricultural plot of

hoods, roofs, and trunks of the cars.

By associating the individual aspect of

hyperaccumulating plants equivalent to the

The layout of these cars corresponds to the

the object with the infinity of possibilities

car’s size is planted.

way in which the scrapyard owner for 50

offered by the RGB system, all these

of Anglo-French car manufacturer Talbot:

56

N. 67 - JANUARY/FEBRUARY 2021 - international PAINT&COATING magazine

heritage but also to avoid soil pollution. To tackle both issues, Zoer launched


Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.