2025 Lifeliner Magazine --- Issue 1

Page 1


Lifeliner

Iowa Motor Truck Association | Issue 1

LEADERSHIP................................

BRENDA NEVILLE, CAE

President & CEO brenda@iowamotortruck.com

JANELLE STEVENS

Director of Communications, Education & Events janelle@iowamotortruck.com

EMILY HOUSBY

Education & Events Manager emily@iowamotortruck.com

CAMBER OSTWINKLE

Communications & Marketing Manager camber@iowamotortruck.com

EMILY SAMUELSON

Member Services Manager emilys@iowamotortruck.com

GARY HANDLEY

Special Projects Coordinator gary@iowamotortruck.com

CHAIRMAN'S MESSAGE

There are some significant advantages to serving a second term as the Chairman, most importantly, I feel as though I have a better understanding of the operation and a familiarity with many of the events, which hopefully makes me an even better Chairman for IMTA. I am certainly once again honored to have the opportunity to serve in this capacity and appreciate your faith in me.

I will say, one thing I was looking forward to the most in this second term, is a second opportunity to participate in some of the events that I really enjoyed last year and one of those is the IMTA leadership program. As you may remember, I am a big fan of the IMTA leadership program. I thoroughly enjoyed my time with the 2024 leadership class. Spending time with the class was without question one of the highlights of my year. I truly believe this is one of the most important programs we do as an association and getting acquainted with the up-and-coming leaders in trucking is extremely enjoyable.

Our industry is brimming with talented and enthusiastic emerging leaders.

I recently hung out with the 2025 leadership class and once again, walked away from that experience energized and frankly inspired, by these dedicated individuals. They all have unique and compelling stories about how they got into the industry and why they are going to continue to make a powerful contribution not only to their respective companies, but to IMTA.

Effective leadership is not just about doing a specific job, but more importantly it is about understanding and appreciating the bigger picture. It is

about guiding teams through change, fostering a culture of professionalism, and embracing new technologies. In today’s environment, leaders must think critically, act decisively, and inspire those around them to do the same.

While every leadership class participant is more than equipped to be at the top of their game, the IMTA program just polishes them up even more and gives every attendee the added confidence to move to the next level and make even more contributions.

This year marks the 30th anniversary of IMTA’s leadership class program. Almost 400 IMTA members have participated in the program, and we are all the beneficiaries of this extraordinary effort. Many of the graduates are still heavily involved and active in IMTA. Many are also serving in other important leadership roles within their own communities. We have graduates that have gone on to serve in the Iowa legislature, on city councils, school boards, community boards and much more. That in and of itself, says a lot about the program.

As I spent time with this year’s class, I wondered where these bright and budding stars will ultimately end up. I have no doubt that they will continue to be the kind of trailblazers that have been the foundation of this industry for decades. They clearly have the enthusiasm, dedication, passion, and fortitude to make a difference in ways that will have a positive impact on the industry and our association.

The one thing that I have always appreciated about IMTA is its continual strategic focus on the future and hats off to the IMTA leaders that determined back in the 1990s that IMTA needed to start investing in its future leaders. It has been a home run since day one and I hope that you will take the time to read about this year’s class (pages 24 & 25) and more importantly, consider sending someone to the 2026 class, I promise you will get a very significant return on your investment.

PRESIDENT'S MESSAGE

At a very early age, I remember hearing the quote, “The only constant in life is change.” The quote from Greek philosopher Heraclitus gained more relevance as I grew older and hopefully wiser. Heraclitus believed that everything was in a state of flux and the permanence was an illusion. That is a perfect definition of what we experience every day!

The pace of change is nothing short of dizzying. What was once considered cutting-edge becomes outdated very quickly and what was trending today more than likely will be irrelevant tomorrow. The relentless march of change has become a defining characteristic of our world.

As I talk to members, invariably this topic is at the forefront. While some of the fundamentals of the industry have not changed (moving a product from point A to point B), the industry has experienced rapid and transformative changes in every aspect of the operation. Fortunately, the trucking industry has an innate ability to be nimble, resilient, and flexible. It is those noble and valuable traits that enable trucking to be such an effective and reliable leader in everything it does.

The industry’s resiliency has continued to be tested over the last several years as truckers grapple with an unrelenting freight recession. While I would like to say that there is light at the end of the tunnel, that is not what I am feeling as I write this column. Carriers of all sizes report some subtle signals that things are starting to turn, but their optimism is lukewarm at best.

The new administration has also taken the word “change” to a new level. From day one, President Trump has focused on fulfilling campaign promises by implementing major policy changes aimed at deregulation, tax cuts, trade deals, immigration reform, foreign policy, and highlighting the extreme waste in government through his DOGE initiative. These swift and bold actions have set the stage for a presidency that will continue to keep us on the edge of our seats.

Given that advocacy is at the heart of what we do as an organization, staying on top of and ahead of the continual onslaught of change is priority number one.

Over the last decade, IMTA leaders have been bullish in their efforts to advocate for trucking. These leaders have invested a lot of time and energy in a very strategic and forward-thinking approach to our advocacy efforts.

As we develop our action plan, we anticipate industry trends both here and abroad while continually monitoring the changes in the market. We try to anticipate potential future changes in the political and economic landscape while collaborating with trusted and creative partners to not only foster innovation, but create solutions and strategies that will move the needle. We leverage data to help us with our forecasting, market insights, and policy predictions to further aid us in our ability to advocate and represent Iowa’s trucking industry.

And finally, we listen to you. Your input, insight, and feedback provide the most reliable and critical data we collect to shape our priorities and develop advocacy strategies. Your voice, expertise, and priorities all matter.

We are taking on tough issues like tort reform because it is important to IMTA members. We are challenging legislators and regulators to come to the table to address distracted driving, truck parking, independent contractor language, towing, and other important topics that not only impact trucking but an even larger audience. We are demonstrating the leadership that is required to make a difference, and we are moving the needle.

Your engagement is essential to our continued success so please don’t ever hold back, because I promise you, we won’t hold back when it comes to representing you and your interests.

TRUCKING INDUSTRY REACTS TO TARIFFS

Trump Administration Continues to Focus on Tariffs

President Donald Trump has recently added the nations of the European Union (EU) to those that face stiff tariffs on goods they export to the United States.

At his first cabinet meeting in late February, Trump was asked about possible tariffs on the EU and in response to a question about it, he said that the administration will be announcing it very soon. Trump suggested that it would be 25%, generally speaking, and that’ll be on cars and all other things. The President also went on and said the EU had been taking advantage of the US.

“They don’t accept our cars. They don’t accept essentially our farm products, … and we accept everything from them, and we have about a $300 billion deficit with the European Union,” said President Trump.

Asked what would happen if EU nations retaliate, Trump said, “We are the pot of gold. … They can retaliate, but it cannot be a successful retaliation because we just go cold turkey. We don’t buy any more, and if that happens, we win.”

Trump stated, that a tariff of 25% on most goods imported from the United States’ biggest trading partners – Mexico and Canada would move forward. He initially paused the levies to give those countries time to reduce the flow of illegal immigrants and drugs across the border.

Trump has already imposed a 10% tariff on Chinese imports. He has said reciprocal tariffs to be assessed

against all countries based on their particular tariff rates on U.S. exports will be implemented in April.

ATA President & CEO, Chris Spear released a statement in response to the new tariffs imposed on Canada and Mexico. “As the trucking industry recovers from a yearslong freight recession marked by low freight volumes, depressed rates, and rising operational costs, we have concerns that tariffs could decrease freight volumes and increase costs for motor carriers at a time when the industry is just beginning to recover. A 25% tariff levied on Mexico could see the price of a new tractor increase by as much as $35,000. That is cost-prohibitive for many small carriers, and for larger fleets, it would add tens of millions of dollars in annual operating costs."

Some economists say the cost of the taxes could largely be borne by consumers, retailers and manufacturers such as auto companies that source globally and rely on raw materials such as steel and aluminum that Trump is already tariffing at 25%.

Mexican President Claudia Sheinbaum appeared confiden that her administration would reach agreements with the U.S. government before the deadline set by Trump.

“On all of the issues there is communication and what we need is to complete this agreement. I believe we’re in a place to do it.”

GOOD NEWS FOR TRUCKING

Transportation Freedom Act

On February 25th the trucking industry welcomed the introduction of the Transportation Freedom Act, legislation authored by Senator Bernie Moreno (R-Ohio) and endorsed by the American Trucking Associations. The bill would roll back costly electric truck mandates, eliminate arbitrary state emissions waivers, and restore a balanced regulatory framework for the trucking industry.

This legislation includes key provisions that ATA has actively supported, including the repeal of the Phase 3 greenhouse gas standards, which mandate the sale of electric trucks, and the elimination of California’s ability to set de facto national emissions policy. These changes represent a critical step towards ensuring that future regulations are achievable, technology-neutral, and do not jeopardize the stability of America’s supply chain.

“Sixty trucks today emit the same amount as one truck manufactured in 1988. The trucking industry has proven our commitment to reducing our environmental footprint, but in recent years, some regulators have turned their backs on the collaborative model that made this monumental progress possible,” said American Trucking Associations President & CEO Chris Spear.

“The trucking industry commends Senator Bernie Moreno for introducing the Transportation Freedom Act, which would restore commonsense at EPA and put an end to states like California creating a patchwork of unachievable timelines and targets. His legislation will prevent price hikes for consumers, allow innovation to flourish, and foster achievable national standards that put us back on the path to lowering emissions without causing supply chain disruptions.”

Trucks today produce 99% fewer nitrogen oxide and particulate matter emissions than those on the road decades ago, and new trucks cut carbon emissions by over 40 percent compared to a truck manufactured in 2010.

The trucking industry supported the Environmental Protection Agency’s Phase 1 and Phase 2 greenhouse gas regulations and worked collaboratively with the agency to set aggressive but achievable emission reduction goals on reasonable timelines. EPA’s Phase 3 rule marked a sharp departure from this successful partnership, setting unrealistic adoption rates for battery-electric trucks.

According to a study commissioned by the Clean Freight Coalition, full electrification of the U.S. commercial truck fleet would require nearly $1 trillion in infrastructure investment alone. A report by the American Transportation Research Institute identified the many challenges related to U.S. electricity supply and demand, electric vehicle production and truck charging requirements.

“Sixty trucks today emit the same amount as one truck manufactured in 1988. The trucking industry has proven our commitment to reducing our environmental footprint, but in recent years, some regulators have turned their backs on the collaborative model that made this monumental progress possible."

A TRUSTED LEGACY FOR 50 YEARS

HOW IOWA IS CULTIVATING THE FUTURE OF AI

In the heart of America, amidst rolling cornfields and burgeoning tech hubs, Iowa is quietly emerging as a crucible for the artificial intelligence revolution. From the smallest coffee shops to sprawling industrial giants, businesses across the Hawkeye State are increasingly embracing the transformative power of AI, seeking to optimize operations, personalize customer experiences, and drive unprecedented growth.

Industry leaders like Google and Microsoft, both of which have established significant data center footprints in Iowa, are playing a crucial role in fueling this technological surge. They are not just providing the infrastructure but also actively engaging with local businesses, demonstrating the versatility of AI tools and fostering a deeper understanding of their potential applications.

"People say what is this? Why should I get excited as a business, established or a start-up? AI is a once-in-ageneration type of technology, providing a set of tools and assets that can pivot or really move you into this next phase of productivity," says Allie Hopkins, area lead for Google's Iowa and Nebraska data centers.

Ms. Hopkins emphasizes that AI is not a monolithic entity but rather a diverse toolkit applicable to a wide spectrum of industries. It empowers businesses to be more creative, gain deeper insights into their operations, and analyze complex problems to develop innovative solutions. "How do I develop a business plan? How to get products to market? It's unlocking capabilities we

didn't have access to before we got AI. It's an exciting time for everyone to be moving into a new generation of tech," she asserts.

Beyond urban centers and industrial settings, AI is revolutionizing Iowa's agricultural sector, a cornerstone of the state's economy. Mary Snapp, vice president of strategic initiatives, office of the president, for Microsoft, emphasizes the transformative role of AI-enabled drones, robotics, and autonomous vehicles in modern farming practices. She highlights the significant advancements in weather prediction, stating, "The big advancement in ag is predicting weather with far better accuracy. When to plant, harvest and shield animals." This improved accuracy empowers farmers to make more informed decisions, optimizing yields and minimizing risks.

Ms. Snapp further emphasizes the broader implications of AI beyond agriculture, noting its potential to accelerate progress in diverse fields of scientific research. "In material science, we can increase battery life by finding new materials. It would otherwise take years and years of testing," she explains. She also references North Carolina-based Pairwise, a genetic editing start-up that utilized AI research to develop novel agricultural products, including thornless blackberries and mustard greens with a milder flavor profile.

Cultivating Talent: Iowa's Approach to AI Skill Development Recognizing that widespread AI adoption requires a skilled workforce, Iowa is investing in

training and education programs to equip its citizens with the necessary expertise. Community colleges and universities across the state are developing curricula focused on AI and related fields, such as data science, machine learning, and software engineering. These programs aim to provide individuals with the foundational knowledge and practical skills needed to thrive in an AI-driven economy.

Iowa State University, with its strong emphasis on agriculture and technology, is playing a leading role in this effort. The university offers a range of courses and research opportunities in AI, attracting students from across the state and beyond. Additionally, CIRAS provides workshops and consulting services to help Iowa businesses understand and implement AI solutions.

Furthermore, collaborations between industry and academia are crucial to ensuring that training programs align with the evolving needs of the job market. Companies like Google and Microsoft are partnering with educational institutions to develop specialized training modules and provide students with access to cutting-edge AI tools and technologies.

Navigating the Policy Landscape: Guardrails for Responsible AI Development

As AI becomes increasingly integrated into various aspects of society, policymakers are grappling with how to regulate so that they mitigate potential risks, and ensure responsible AI development, and harness

AI’s opportunities. These policy discussions encompass a range of issues, including data privacy, algorithmic bias, and the ethical implications of AI decision-making.

In Iowa, state legislators are beginning to explore the potential need for legislation related to AI. These discussions are still in their early stages but are likely to intensify as AI adoption accelerates. Key considerations include ensuring transparency in AI algorithms, protecting individuals' privacy in the context of AI-driven data collection, and preventing the use of AI for discriminatory purposes.

At the national level, the federal government is also engaged in efforts to develop a comprehensive framework for AI governance. This includes initiatives aimed at fostering innovation while also addressing potential risks. Collaboration between government agencies, industry stakeholders, and academic experts will be essential to crafting effective policies that promote the responsible development and deployment of AI.

“We definitely believe there needs to be regulation,” said Google’s Ms. Hopkins. “We need it to be smart and done in the right way. We want to be part of that conversation. It’s an important part of AI’s evolution ... What we want to support is a policy agenda focused on unlocking opportunity, promoting responsibility, protecting U.S. security. The details remain to be fleshed out.”

“We talk about it as common-sense regulation,” said Microsoft’s Ms. Snapp. “Let’s make sure we are adopting regulation around things like discriminatory practices in housing, lending and college admissions. Think about AI aspects of existing things, think about cases of highest risk, where do we not want AI involved without human oversight? We’d love to see regulation that is standardized across states or international boundaries.”

The Road Ahead: Iowa's AI-Powered Future

Despite the growing wave of AI adoption, Mr. O'Donnell cautions that not all Iowa businesses are on board. He notes, "There is a significant and varied response to AI in Iowa manufacturing. A large contingent of companies aren't doing anything with AI and have no intention of doing anything with it." This resistance to adoption may stem from various factors, including a lack of understanding of AI's potential, concerns about implementation costs, or apprehension about the technology's long-term impact on the workforce.

However, as AI continues to mature and its benefits become more tangible, it is likely that even hesitant businesses will eventually recognize the need to embrace this transformative technology to remain competitive. The examples of Iowa businesses already reaping the rewards of AI adoption serve as compelling case studies, demonstrating the potential for increased efficiency, improved decision-making, and the development of

innovative products and services.

The rise of AI in Iowa represents not just a technological shift, but a fundamental transformation of the state's economic landscape. As businesses across all sectors integrate AI into their operations, Iowa is poised to become a hub of innovation and a leader in the burgeoning age of artificial intelligence. The journey may be just beginning, but the direction is clear: AI is not just the future of business in Iowa – it's the present. As Iowa continues to cultivate talent, foster innovation, and address the policy challenges associated with AI, the state is well-positioned to reap the full benefits of this transformative technology and solidify its place as a leader in the AI revolution.

Reporter’s note: As an experiment, this story was written with assistance from Google’s Gemini AI tool and completely independently from Google's participation in this story. I personally interviewed the three sources quoted and wrote a 2,100-word piece before instructing Gemini to rewrite it as a 1,000-1,500 word article. Much of the verbiage is my own or comes from direct quotes by the sources. The headline and some sentences, however, are totally AI-generated, such as “In the heart of America, amidst rolling cornfields and burgeoning tech hubs, Iowa is quietly emerging as a crucible for the artificial intelligence revolution” and the entire final paragraph.

*This article first appeared in the February Business Monthly, a publication of the Iowa Association of Business and Industry (ABI) in partnership with the Corridor Media Group.

2025: RHYME VS REPEAT

As 2025 continues to unfold, the usual suspects are likely to be the key drivers of the business environment in Iowa: interest rates, inflation, and the policy decisions that drive them. We look at much of the rest as noise.

Firstly, interest rates. While on one hand there is general consensus amongst the financial and business communities that the Fed funds rate will likely see cuts of between 25 and 50 basis points, on the other it is increasingly likely that the five- and 10-year treasury rates are rather “stuck” in the 4% to 5% range. While a rate cut may signal more accommodative monetary policy, the everyday borrower, both households and businesses, can expect to see reference rates remain above 4-5% (loan spreads are generally 2%-4% higher than the reference rates) for long-term borrowing like mortgages, capital expenditures, and the like. This is really bad news for real estate development; commercial development, except for projects and companies focused on “AI” driven demand (utilities, data centers and the like) are verging on a Great Recession type environment, while a reduced supply of single-family

homes vs long-term historical levels will mitigate the rate picture somewhat.

Secondly, inflation remains a critical concern for the economy, with several looming policy and demographic factors signaling the potential for renewed price pressures. Trade barriers and a significant reduction in net immigration, exacerbated by both policy changes and deportation efforts, are likely to contribute to supplyside constraints that could fuel inflationary pressures; however, the long-term productivity improvements from technologies like artificial intelligence (AI) are expected to take years to fully materialize. The ultimate effect being the immediate net impact on recent lower inflation trends are likely muted by the ongoing constraints in the supply chain and labor markets. Lastly, our regional economy is particularly sensitive to both trade dynamics and immigration trends. Iowa boasts a robust trade surplus, with exports outpacing imports by approximately $5 billion annually. This makes the state highly dependent on the stability of global trade relationships. Any disruptions to international

trade, particularly those linked to tariff barriers or political tensions, could significantly sway Iowa’s economy. To boot, foreign-born workers account for a conservative estimate of 30% of crop production, animal processing, and construction workforces in Iowa and nationally. A further tightening of immigration policies could exacerbate labor shortages in these critical sectors, leading to higher wage pressures (or worse – automation in animal processing or roofing for example don’t meaningfully exist) and potentially hindering growth.

The impending changes to the Tax Cuts and Jobs Act (“TCJA”) in 2026 should also be considered by business owners in Iowa and the Midwest due to the substantial reduction in the estate tax exemption amounts. The coming changes to the estate and gift tax exemption amounts in particular may significantly alter the landscape of estate planning if the provisions sunset. For the year 2025, the exemption amount is approximately $14 million per individual, an increase from $13.61 million in 2024. However, this increase is temporary, as the exemption is projected to decrease to approximately $7 million in 2026, adjusted for inflation, if the current legislation is not extended. Quite often, a business owner’s net worth is directly tied to an operating business, so understanding tax saving strategies available for intra-family wealth transfer is key. One opportunity to take advantage of the current high exemption amounts is a Spousal Lifetime Access Trust (“SLAT”), which is an irrevocable trust designed to allow one spouse (the donor spouse) to gift assets into a trust

for the benefit of the other spouse. This tool is particularly useful for transferring wealth to future generations while ensuring the financial security of the beneficiary spouse. There are many other estate planning strategies that may be utilized when considering the value of a business and gifting privately held stock and/or membership units. Please note, the information provided is based on current laws and projections. The actual impact of the TCJA’s expiration and subsequent changes to estate planning strategies may vary. For personalized advice, it is recommended to consult with a tax professional.

To end on a more positive note, buyers and sellers who are well positioned to weather the above headwinds are not likely to see any downturn in the M&A market. The outlook for M&A activity remains strong, with favorable conditions for deal-making – most specifically for sellers and strategic acquirers with excellent balance sheets and access to the broad capital markets driven private lending. Business leverage is more accessible than ever, with capital markets showing tight spreads compared to historical averages. Additionally, the long reset of capital markets to a 4%-plus five-year Treasury tenor is now firmly established, providing a stable backdrop for transactions, which could spur further consolidation and strategic growth in key (less cyclical) industries.

*NCP Inc is a member of IMTA. They are a Midwest-focused investment bank helping companies secure their legacy through succession planning and strategic ownership transitions. An established team with a track record dating back to 1970, we pair regional and international experience with confidentiality, efficiency, and timeliness. Learn more at www.ncpinconline.com

2025 TOP 100 TRUCK BOTTLENECKS

Since 2002, the American Transportation Research Institute (ATRI) has collected and processed truck GPS data in support of the U.S. Department of Transportation Freight Mobility Initiative. Utilizing an extensive database of freight truck GPS data, ATRI develops and monitors a series of key performance measures on the nation’s freight transportation system. Among its many GPS analyses, ATRI converts its truck GPS dataset into an ongoing truck bottleneck analysis that is used to quantify the impact of traffic congestion on truckborne freight at over 325 specific locations. While other outside analyses may identify congested corridors, no dataset available today specifically identifies granular chokepoints in the nation’s truck freight transportation system.

Measuring the performance of freight movement across our nation’s highways is critical to understanding

where and at what level investments should be made. The information provided through this research empowers decision-making in both the private and public sectors by helping stakeholders better understand how congestion and delays constrain mobility on the U.S. highway transportation system. ATRI’s annual bottleneck list provides a clear road map for reducing supply chain impediments and guiding investment decisions as Congress begins to focus attention on our country’s next transportation investment reauthorization bill.

ATRI’s bottleneck analysis incorporates and synthesizes several unique components, including a massive database of truck GPS data at freight-significant locations throughout the U.S., and a speed/volume algorithm that quantifies the impact of congestion on truck-based freight. In addition, the annual report provides a chronological repository of mobility profiles, allowing congestion changes to be assessed over time. This allows both transportation analysts and planners to conduct performance benchmarking and identify influential factors contributing to congestion and the requisite consequences on freight mobility.

HELP ATRI WITH THESE SURVEYS

2025 OPERATIONAL COSTS DATA COLLECTION

ATRI’s Operational Costs of Trucking is the industry’s leading public benchmarking tool. ATRI collects data confidentially from for-hire motor carriers of all sectors, regions, and sizes –from 1-truck owner-operators to 10,000+ truck fleets – to document changing cost patterns in truck operations and how fleets can leverage the cost data to achieve higher profitability and improved operational efficiencies.

ADVANCED DRIVER ASSISTANCE SYSTEMS

To better understand the issues and opportunities for Advanced Driver Assistance Systems (ADAS) in the trucking industry, the research team is distributing a motor carrier survey that identifies which technologies are in use by motor carriers, and what issues and perspectives they’ve encountered relating to truck driver acceptance, repair and maintenance, and safety benefits – among other topics.

INSIGHT ON MOTOR CARRIER HIRING PRACTICES

As the trucking industry tackles truck driver workforce challenges, ATRI’s Research Advisory Committee (RAC) prioritized this study to explore underrepresented hiring pathways, including individuals with criminal histories. This survey examines motor carrier hiring practices, decision-making factors, and workforce reintegration strategies, with optional follow-up research interviews for further insights.

THE IMPORTANCE OF YOUR PARTICIPATION

Participating in ATRI surveys is vital for trucking industry members, as it provides data that shapes policies, regulations, and industry improvements. These surveys address key issues like infrastructure funding, driver shortages, fuel costs, safety regulations, and supply chain challenges—directly impacting carriers, drivers, and stakeholders. Member participation ensures real-world insights drive decision-making rather than assumptions. The more responses ATRI receives, the stronger and more representative the data becomes, leading to informed solutions and advocacy efforts. Members can download the survey results, ensuring they stay informed and engaged in shaping the industry's future.

A LOOK INSIDE THE SHOW TRAILER

The Show Trailer is hitting the road this 2025, bringing the excitement of Iowa’s trucking industry to events across the state! Designed to educate, engage, and inspire, this mobile exhibit showcases the essential role of trucking in our daily lives. Our show trailer showcases interactive displays, industry facts and history, and our driving simulator where individuals can get a hands-on experience and feel of what it's like to drive a tractor trailer.

The Show Trailer is more than just an exhibit—it’s a way to connect the public with the industry that keeps our state running. Whether at community events, schools, or industry gatherings, this mobile display provides a firsthand look at the advancements and opportunities within trucking.

The trailer will be making stops throughout Iowa, appearing at industry events, career fairs, and community celebrations. Keep an eye on our event schedule to catch it in action!

The Show Trailer is an exciting way to bridge the gap between the trucking industry and the communities it serves. Be sure to visit when it rolls into a town near you and see why trucking is the backbone of Iowa’s economy!

Interested in Reserving the Show Trailer?

Contact Emily Housby at emily@iowamotortruck.com today to reserve your date!

DRIVER & WORKFORCE AMBASSADORS

IMTA’s Driver and Workforce Ambassadors are the driving force behind our Show Trailer and Driving Simulator, helping to educate and inspire the next generation of trucking professionals. These skilled drivers transport the Show Trailer to scheduled events across Iowa, ensuring that people of all ages can experience an interactive, up-close look at the industry. They oversee the simulator, guiding participants through a realistic trucking experience while answering questions and sharing insights about careers in the field. Their role is essential in showcasing the many opportunities within trucking, from professional driving to maintenance and logistics. Through their expertise and passion, IMTA’s Driver and Workforce Ambassadors help bridge the gap between the industry and the public, inspiring future professionals to explore rewarding careers in trucking.

WORKFORCE AMBASSADORS

DRIVER AMBASSADORS

WAYNE BRUMWELL
CHRIS DOUGHERTY
JOE NEVILLE
KEVIN GASS
GARY HANDLEY
STEVE RIMATHE
RICH ECKHARDT

Kwik

Mid-States

Ottsen

Sanco

Tenstreet

LEAD IMTA COUNCIL

The trucking industry is constantly evolving, and with that evolution comes the need for strong, forwardthinking leadership. Recognizing the importance of developing and engaging the next generation of industry leaders, the Iowa Motor Truck Association (IMTA) established the LEAD IMTA Council. This dynamic group is dedicated to fostering leadership, professional development, and industry engagement among young professionals who are poised to make an impact in the transportation sector.

This council is more than just a leadership group—it’s an incubator for ideas, engagement, and professional growth. Comprised of eager and engaged individuals who are committed to the success of the industry, the council provides a platform for future leaders to connect, collaborate, and contribute to the association’s mission. Members of the council play an active role in shaping initiatives that support ongoing education, networking, and advocacy within the industry.

The 2025 LEAD IMTA Council is composed of a diverse and engaged group of individuals, including five returning council members, eight graduates of the IMTA Leadership Class, and two representatives from the IMTA Board of Directors. This blend of experience and fresh perspectives allows the council to remain innovative while maintaining a strong connection to the association’s leadership and future direction.

"Being part of the LEAD IMTA Council has been an incredible experience. It’s given me the opportunity to connect with industry leaders, expand my knowledge of the trucking industry, and develop leadership skills that I use every day. The council is more than just a networking group—it’s a community of professionals dedicated to making a difference," says Council member Abby Ryan, Crawford Trucking.

At its core, the LEAD IMTA Council exists to support and enhance the activities of IMTA by fostering engagement among future leaders. Council members plan and host events throughout the year that provide opportunities for members to connect in fun, unique ways. These events are designed to encourage networking, professional development, and a stronger sense of community within the association. In addition, the council continuously explores new and innovative ways to strengthen its role within the association, ensuring its long-term impact and relevancy.

The LEAD IMTA Council is not just about leadership— it’s about legacy. By developing future decision-makers and industry advocates, the council ensures that the trucking industry remains strong, progressive, and resilient. As the trucking industry continues to evolve, the LEAD IMTA Council stands ready to prepare its members to lead with knowledge, confidence, and a commitment to excellence.

MOLLIE RHOADES Ascendance Truck Centers
JOE MCCONNELL
Perishable Distributors of Iowa
AARON HELDT
Bison Transport USA DANY LYNN
Tucker Freight Lines
COREY BRUCE JT Logistics
ADAM SHOUSE US Cargo Control
ABBY RYAN
Crawford Trucking
SAMMI WANGSNESS
JMT Trucking Co.
BEN STEINES
Ruan Transportation

LEADERSHIP CLASS OF 2025

The Iowa Motor Truck Association would like to extend a warm welcome to our 2025 Leadership Class! The 25 individuals in this class have the opportunity to bond with fellow industry leaders, engage in hands-on leadership sessions, and gain valuable insights through advocacy training, communications workshops, and dynamic speakers. Our 2025 class has the unique opportunity to meet with IMTA officers and board members, participate in HBDI training, and enjoy a special reception and dinner. This experience is designed to challenge, inspire, and equip our industry leaders with the skills and connections to make a lasting impact in the trucking industry.

JOE BAATZ | Truck Center Companies Service Advisor / CIC

KATE BRALAND | DMTC, Inc. Accounts Manager

MAGGIE CLEMEN | Hirschbach Motor Lines, Inc. Director of Claims

CHRIS DEVINE | JMT Trucking Co. Dispatch Manager

BRITTNEY FOX | Clifton Larson Allen, LLP Principal

MARCUS FREUND | MHC Kenworth Parts Sales Manager

NOAH HODAK | Midwest Peterbilt Group Director of Sales

JORDAN HOMBS | Schuster Co. Director of Business Analytics

JACOB JANAVICH | Stutsman Logistics, Inc. Carrier Manager

GEORGE LAWMAN | Decker Truck Line, Inc. Director of Information Technology

MANDY LOZIER | Rasmussen Group DOT Compliance Specialist

MIKE MANGERS | Tucker Freight Lines Director of Maintenance

TYLER MENHUSEN | TrueNorth Companies Manager of Operations

TAYLOR PEYTON | West Side Transport, Inc. Operational & Pricing Development Manager

DUSTIN PLEMMONS | Robison Trucking, Inc. General Manager

ERIC RILEY | Crawford Trucking General Manager

MATT SELZER | Ascendance Truck Centers New & Used Truck Sales Manager

JEN SIMPSON | Warren Transport, Inc. Safety Manager

ADAM TALLMON | Alliance Interstate Risk Risk Manager

JASON TUTHILL | Ascendance Truck Centers Fixed Operations Manager

AL VIGIL | Midwest Wheel Companies Warehouse Operations Manager

LANCE VOSSBERG | Heyl Truck Lines Senior Operations Manager

RYAN WEGNER | Ruan Transportation Vice President Integrated Solutions Sales

LEXI ZAHN | Don Hummer Trucking Director of Recruiting

TYLER ZAHN | Truck Country Service Manager

DON'T GET CAUGHT UP IN SLIPS TRIPS OR FALLS

Transportation is consistently ranked in the top five (5) most dangerous industries in the nation. What many do not understand is that most work-related injuries in the industry occur when the vehicle is not moving, with more than half occurring while entering or exiting the cab. Most of these injuries are preventable and caused by rushing, distraction, and not following the 3-point contact rule.

> Maintain 3-points of contact while getting onto or off the equipment until you reach the ground, cab, or stable platform. One hand / two feet OR two hands / one foot on the equipment AT ALL TIMES.

> ALWAYS face the equipment when mounting and dismounting.

> Do not climb down or up with something in your free hand.

Falls getting in and out of the cab should never happen, yet 5% of our claims (both frequency and severity) happen during this simple and mundane task. Slips, trips and falls can be prevented by focusing on situational awareness and eliminating complacency. Part of developing a culture of safety is constantly keeping this awareness at the forefront of employees' and drivers' minds. Consistent training and making safety a BIG DEAL will keep your company running like clockwork.

JUST THE STATISTICS

Slips, trips, and falls make up over 50% of all workrelated injuries. In our industry, 80% of them occur while

the vehicle is stopped. Most accidents / incidents are the result of slips or trips (roughly 70%). The remaining are from falls. Here’s a few more statistics if those weren’t enough:

> 3rd leading work-related injury

> 15% of accidental deaths per year

> Average 19 workdays lost: 95 million lost workdays per year

> 55+ age group is most at risk

SLIP TIPS

Slips occur when there is not enough friction between your feet and the surface they are in contact with. They are more likely to occur when you do not have proper footwear, are in a hurry, and / or are not paying attention.

> Look for SLIP HAZARDS such as oil, coolant, or other fluids when walking on shipper yards, fuel islands, rest stops, warehouse floors, etc.

> Wear sturdy, non-slip footwear and make sure the soles are clean.

> Practice safe walking skills, such as smaller steps and focusing on the walk area.

WHY ARE YOU TRIPPING?

Trips happen when your foot hits an object and you have enough momentum to fall off balance. These are most likely to occur when you are walking or are unaware of your surroundings.

> Avoid walking or working on uneven, rough ground surfaces. If unavoidable, don’t hurry and plan your

walking path.

> Make sure you can see where you are walking; sweep the area with your eyes and don’t carry loads that hinder your line of sight.

> Walk (and work) in well-lit areas, especially at night. If not well-lit, use a flashlight.

(NO MORE) FREE FALLING

Falls are the result of losing your balance and gravity takes over. They are more likely to occur from heights, but not always. 100% of falls are preventable.

> Use proper 3-points of contact to avoid falls when climbing up or down from height.

> Utilize fixed objects, such as grab bars, for assistance in climbing. If grab bars are not available, consider adding some in highvolume areas (back of trailers).

> Use fall protection equipment when working at height. This can include harnesses when guardrails are not available.

> Use a ladder to access the top of a load. Ladders should be fitted with slip-resistant bases and secured to prevent movement

> Use fall protection, including harnesses, when guardrails are not available.

FLATBED SITUATIONAL AWARENESS

83% of total falls come from the back of the trailer, the truck step, and from the cargo being loaded and unloaded. Due to the nature of the flatbed driver's duties, they are exposed to a greater risk of always

falling ... and a heightened need for situational awareness.

> Use fall protection (when available).

> Contact your Driver Manager / Supervisor before getting on top of the load.

> SITUATIONAL AWARENESS! Watch your step when on or around the trailer. Stepping off an edge can happen to anyone.

>Pay attention to hazards such as ice, snow, and water.

> Use access ladder (if equipped).

> DO NOT JUMP from the trailer; climb down using the 3-point contact rule.

> Always stay to the center of empty flatbed trailers.

> Watch for straps, chains, loose tarps, bungees, etc. on loaded flatbed trailers.

> Watch for shifting or falling freight

> Wear appropriate shoes.

> Use caution while tarping in windy conditions.

> Never stand on the load or tarp. In addition to injuries occurring while on the flatbed trailer, numerous accidents can happen involving lift trucks. Lift trucks are often used to load and unload cargo. These can include forklifts, side loaders, walkie stackers, rough terrain forklifts, or any other type of powered industrial trucks. Lift trucks can run the risk of either hitting the cargo, knocking it off, or dropping the cargo while lifting it on / off the flatbed, causing it to fall onto drivers. Communication is key, and drivers need to communicate with the

lift truck operator prior to loading / unloading to discuss intentions and the process so there is no confusion.

OFF THE ROAD TIPS

> Include “Entering and Exiting” the cab as part of driver orientation. Observe drivers and make corrections during road tests.

> Bring awareness to all employees, not just drivers, including shop and office personnel. Get people talking to each other about the risk of slips, trips, and falls.

> Use our Alliance Interstate Risk resources. Share them with your team. · Have a written policy that specifically addresses entering / exiting equipment or climbing. Include a separate footwear policy. Enforce policies and training at least annually.

> If you see something, say something. There are countless opportunities to observe behavior and have discussions on expectations and ways to improve. Slips, trips, and falls are 100% preventable. Follow the above tips and work safely to avoid injuring yourself or others. For additional information, please contact Alliance Interstate Risk at (334) 834-7911.

How Can You Make Your Company Safer?

Join us for "Building Blocks of a Safety Culture" presented by Alliance Interstate Risk (AIR)! Scan or click the QR code to register today!

WEST WING COMPLETION

As part of a major renovation of the Iowa Motor Truck Association (IMTA) and Iowa Motor Carriers Foundation (IMCF) headquarters, we are thrilled to announce the completion of the West Wing. These rooms, available free of charge to IMTA members, are part of a broader effort to enhance the facilities and provide more valuable resources for our members. The renovation, which began in 2024, includes two state of the art conference rooms, updated restrooms, and stunning views of the state capitol, offering a modern and professional setting for a variety of business needs.

We would like to extend a special thank you to our generous sponsors and donors whose support has made this all possible. From the technologically advanced conference rooms, to the refreshing spaces designed for collaboration and innovation, their contributions have helped create a truly exceptional environment for IMTA members. The new conference rooms feature high-speed internet, modern audiovisual equipment, and flexible seating arrangements, making them ideal for everything from small internal meetings to large

presentations. The new conference rooms are available to IMTA members at no cost. To ensure availability, members are encouraged to reserve these rooms in advance, especially during peak times. This offering allows our members to have access to a professional meeting space without the added expense of renting external venues.

Beyond the conference rooms, the renovation project includes a refreshed courtyard, set to be completed in the Spring of 2025, honoring past IMTA Chairmen. The courtyard will provide a place for reflection and celebration of the leaders who have shaped our association over the years.

We look forward to celebrating these exciting improvements at our open house in May 2025. We encourage our members to take full advantage of these new conference rooms, which are now available for booking!

For inquiries on reserving the facility, please reach out to Emily Housby at emily@iowamotortruck.com!

JOIN US FOR OUR OPEN HOUSE!

THURSDAY MAY 1ST | 4:00 PM - 7:00 PM | IMTA OFFICE

Join us for an evening of networking, hors d'oeuvres, and cocktails as you connect with fellow industry professionals and celebrate this exciting milestone. At 5:30 PM, we’ll host a special ribbon-cutting ceremony, featuring remarks from distinguished guests. Parking is available at the IMTA Office and in nearby lots, including the Iowa Department of Public Safety, Associated General Contractors (AGC) of Iowa, and the Iowa State Bar Association. We look forward to celebrating with you and welcoming you to our beautiful new space!

$2,400,241 RAISED

THANKS TO THESE GENEROUS DONORS * as of 3.4.2025

NAMING RIGHTS

$250,000

Jackie Johnsrud

Ruan Foundation

The Gerdin Family

Truck Country Van Wyk, Inc.

LEGACY WALL

$100,000

MHC Kenworth

Midwest Peterbilt Group

Midwest Wheel Companies

Olson Explosives

Schuster Co.

The Hummer Family

The Rasmussen Group

TMC Transportation

PATRON LEVEL

$50,000

Panama Transfer, Inc.

Warren Transport, Inc.

Heyl Truck Lines GOLD LEVEL

$25,000

SILVER LEVEL

$10,000

BRONZE LEVEL

$5,000

SUPPORTER LEVEL

$2,500

FRIEND OF CAMPAIGN

$50 +

Dickey Transport

Brian & Morgan Kohlwes

DMTC, Inc.

Eldon C. Stutsman, Inc.

Amhof Trucking, Inc.

Barton Solvents, Inc.

Brenda & Joe Neville

Barr-Nunn Transportation LLC

Clausen Companies

Cottingham & Butler

Fareway Stores

Janelle & Andy Stevens

Ben Caughron, $250

Casey's General Stores, $ 1,000

Craftsmen Utility Trailer, $ 1,000

Crawford Trucking Inc., $ 1,500

Dave & Maggie Weber, $500

David Zerbe, $ 100

Delwin & Karen Van Wyk, $500

Frost Brown Todd LLC, $ 1,000

Peterson Transportation Inc.

Sukup Manufacturing Co.

GTG Peterbilt

Hueneman Farms L.C.

Rathje Construction Co.

Dan & Chris Van Alstine

Hite Trucking, LLC

Keane Thummel Trucking

The Ennis Family

Pomp's Tire Service

Rory & Megan Triplett

Simon's Trucking

Steger Transport Inc.

Star Equipment, Ltd.

Ten D, Inc. / Merchants Distribution Service

Ten D, Inc. / Reppert Rigging & Hauling

US Cargo Control

Hanifen Towing, $ 1,000

Jeff Martin, $ 100

Maher Bros. Transfer & Storage, Inc., $500

MHCS, $ 1,000

Niece Trucking, $500

Wehrle Trucking, Inc., $ 1,000

Whitfield & Eddy Law, $ 1,000

Windstar Express, Inc., $500

2025 TRUCK DRIVING CHAMPIONSHIPS

The 2025 Truck Driving Championships are just around the corner and we couldn’t be more excited! This annual event is a celebration of skill, safety, and professionalism, bringing together the best drivers in the industry to showcase their expertise. It’s two days filled with camaraderie, competition, and appreciation for the hardworking professionals who keep our industry moving. Whether you're competing, cheering on a driver, volunteering, or simply soaking in the incredible atmosphere, this event is one you won’t want to miss. We can't wait to celebrate all of the drivers in June!

SCHEDULE

THURSDAY, JUNE 12TH

» Driver Networking Activity

» Driver Orientation Session

» Driver Written Exam and Personal Interviews

» TDC Celebration Event

FRIDAY, JUNE 13TH

» Pep-Rally Breakfast

» Driving Competition

» Banquet of Champions

CODY MCCLAIN

Tucker Freight Lines

KARMI CASTELLANO

Solar Transport

CHRIS DUN

Tucker Freight Lines

JOHN HOLT Ruan Transportation

CHRIS HUMMER Don Hummer Trucking

KENDRA KLOOSTER West Side Transport, Inc.

KEITH LAMFERS

Casey's General Stores, Inc.

LAVELL MARTIN

Hy-Vee, Inc.

TERRY PUMP

CRST The Transportation Solution, Inc.

KRYSTIN SITZMANN

TrueNorth Companies

ADAM TALLMON

Alliance Interstate Risk

TRUCKING DAY AT THE CAPITOL

IMTA had the incredible opportunity to connect with legislators at the Iowa Capitol, sharing our appreciation for their support of the trucking industry. From handing out breakfast and goodie bags to offering a hands-on experience with our show trailer and simulator, it was a great day to highlight the vital role trucking plays in Iowa. These conversations are essential in fostering a deeper understanding of the industry's challenges, contributions, and the policies that impact its success. We appreciate the chance to discuss key issues, ask questions, and showcase the hard work of Iowa’s trucking professionals. A big thank you to all the legislators who took the time to meet with us, engage in meaningful conversations, and learn more about the industry that keeps Iowa moving!

ICSM DIVISION

CONFERENCE

The Iowa Council of Safety Management (ICSM) kicked off its first mini-conference of 2025 in February, bringing together industry experts to provide updates and insights to help fleets navigate evolving challenges. The event opened with an IMTA update from President & CEO Brenda Neville, who shared the latest legislative developments impacting Iowa’s trucking industry.

The day continued with a deep dive into the threat of cargo theft and its widespread impact on the supply chain. Kyle Brady of Travelers Insurance explored emerging trends, key risk factors, and proactive strategies to mitigate risks and protect operations from costly losses. Attendees gained valuable takeaways on safeguarding freight, strengthening security measures, and staying ahead of criminal tactics. Rounding out the

day, ICSM members heard from Larry Hall of Chartwell Law, who revisited the staggering $462 million Wabash verdict. Larry broke down the concept of monetizing life and how it is leveraged in court to argue liability in accident cases. His session provided members with a deeper understanding of how companies can be targeted by skilled trial lawyers and, more importantly, what steps they can take to proactively defend against these legal strategies.

With valuable insights and actionable strategies shared throughout the day, the mini-conference equipped members with the knowledge needed to better navigate industry challenges, protect their operations, and stay ahead in the complex transportation landscape.

2025 IMTA STRATEGIC PRIORITIES

TIER 1 - TOP PRIORITY

IMTA will look for opportunities to advance these priorities through legislative initiatives, coalition / partnerships, education and training:

I. Truck Parking – IMTA will continue to advocate for additional truck parking in the State of Iowa.

II. Economic Growth – IMTA will advocate for initiatives and development of economic growth policies, tax policies, innovative programs and funding mechanisms that foster a pro-business environment.

III. Energy & Environment – IMTA will advocate for state and federal policies that will provide cost-effective, realistic goals for emission and carbon reduction supported by data and research.

IV. Distracted Driving – IMTA will advocate for legislation / policies on both the state and national level that can be effectively initiated and enforced to secure meaningful results in curbing or eradicating the distracted driving epidemic.

V. Legalization of Marijuana – IMTA is opposed to the legalization of recreational marijuana.

TIER 2 - ACTIVE OVERSIGHT

IMTA will actively monitor these issues and look for possible opportunities for continued legislative action as well as any additional training and education for the membership:

I. Independent Contractor Model – IMTA will be unwavering in its efforts to protect the current IC model.

II. Infrastructure Funding – Good roads and bridges are essential to the efficient movement of goods and products that Iowans depend on. Iowa’s trucking industry will continue to be a strong advocate and leader in supporting continued investment into Iowa’s commercial highway system. IMTA is opposed to tolling and all other inefficient and unfair schemes that are offered up to fund roads and bridges.

III. Lawsuit Abuse Reform (Tort Reform) – IMTA will continue to support innovative lawsuit abuse initiatives that will focus on curbing the ongoing abuse of the judicial system and its propensity to target motor carriers / trucking industry.

IV. Regulatory Reform – IMTA members strive to comply with a wide scope of regulations at the local, state, and federal levels while also advocating for the streamline and modernization of regulations based on sound data and stakeholder input.

V. Safety Policy & Emerging Safety Technologies – IMTA will continue to support the development of safety policies and safety technologies that improve and enhance a carrier’s ability to operate safely and efficiently while also protecting the professional truck driver and the motoring public.

VI. Workforce – IMTA will support continued collaboration and innovation between public and private sectors to meet the workforce needs of Iowa’s trucking industry.

VII. Labor Issues – IMTA will monitor labor initiatives to ensure that the current labor environment is favorable to IMTA members/Iowa trucking companies.

VIII. DOT (Department of Transportation) Initiatives – IMTA will continue to monitor the priorities, practices and activities of the Iowa DOT that specifically impact the trucking industry. IMTA strives to maintain a positive and professional relationship with this regulatory partner.

IX. DPS (Department of Public Safety) Initiatives – IMTA will continue to monitor the priorities, practices, and activities of the Department of Public safety as it relates to Motor Vehicle Enforcement (MVE). IMTA will continue to work towards maintaining a positive and open line of communication with this enforcement partner to ensure that Iowa’s trucking industry is served in a fair, effective, and respectful manner.

TIER 3 - PASSIVE MONITORING

The issues below are recognized to be impactful to trucking and IMTA will continue to monitor these issues on the state and national level:

I. Federal Preemption/F4A – IMTA will advocate for and support development of initiatives/action plans that maintain federal preemption of state regulation of driver meal and rest breaks, support preemption of other state regulation of interstate trucking, including restrictions on piece-rate competition.

II. Workers Compensation – IMTA will continue to protect the changes implemented in 2017 that created a workers compensation system that was fair and competitive.

III. CSA – IMTA will continue to push for the implementation of FAST Act provisions regarding CSA and advocate for other appropriate policies regarding accuracy, and suitability for Safety Fitness Determination and Beyond Compliance purposes.

IV. Hours of Service Regulations – IMTA will continue to advocate for common-sense measures backed by data and research to balance fatigue and productivity.

V. Mandates – IMTA is opposed to mandates of any kind and supports market-driven solutions.

2025 SCHEDULE OF EVENTS

NATMI HAZARDOUS MATERIALS TRAINING

April 2nd - April 3rd | Seminar

SAFETY PROFESSIONALS CONFERENCE

April 9th - April 10th

NATMI CERTIFIED DRIVING TRAINER TRAINING

April 22nd - April 24th | Seminar

BUILDING BLOCKS OF A SAFETY CULTURE

May 14th | Seminar

TRUCK PAC GOLF OUTING May 22nd | Fundraiser

TRUCK DRIVING CHAMPIONSHIPS

June 12th - June 13th

LEADERSHIP CONFERENCE

June 25th - June 26th

NATMI SAFETY CERTIFICATION PROGRAM

August 4th - August 8th | Seminar

MANAGEMENT CONFERENCE

September 10th - September 11th

MAINTENANCE CONFERENCE

September 23rd - September 24th

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