How to create a Successful Food Festival Marketing Plan

Event Description

a) Planned total number of Events – 50 events

b) Places – 10 events each in Kolkata and ROB

c) Period – From March to March (22 – 23)

d) TG for the events: - SEC B - Tier Two Cities – Social Economic B & C

e) Famous Food Joints of different cuisines - North Indian, Mughlai, Bengali, South Indian, Gujarati, Oriental, Continental, Bakery, Confectionaries, Street Foods, Chaat Stalls Etc.

f) Celebrity Performances Eminent Rock Bands & SA RE GA MA PA contestants

g) Activity Zone

h) Celebrity appearances & Influencer Marketing

Digital Marketing Concept

a) Phrase 1 - Create & Optimize your event on Facbook and Instagram

b) Phrase 2 - Video Create and Optimize and Promote your event on YouTube

c) Phrase 3 - Promote your event with image on Different Sites through Google Ads

d) Phrase 4 - Keywords to Boost your Search Potential

e) Phrase 5 - Digital Media Promotion

f) Phrase 6 – Press Release Distribution (English)

g) Phrase 7 - Email Marketing

h) Phrase 8 – Promote by Social Media Influencers

i) Phrase 9 – Invite Food Blogger and Influencers

j) Phrase 10 – Fun and Introduce Food Games

k) Phrase 11 – Invite Food Vlogger for Facebook Promotion and YouTube Video Promotion

l) Phrase 12 - Ads in TV (Food Program)

Phrase 1

Create & Optimize your event on Facbook and Instagram

• Promote this Event Using Facebook & Instagram Event Ads.

• Will create Images with events details.

• Will create Video with events details.

• Will create Slideshow with events details.

• Images, Video, Slideshow Event’s Will post & promote through Facebook boost promotion.

Phrase 2

Create and Optimize Event s Video and Promote on YouTube

We will create a video of the event and also optimize and promote the video on YouTube with skip able ads.

Phrase 3

Promote your event with images on Different Sites through Google Ads

We will create 2 size’s images (250*250 & 728*90) of the event and will promote in the top rated food blogs and food event related sites in Kolkata through Google Display Ads.

Phrase 4

Will Use keywords to Boost your Search Potential

We will create contents with this event, and promote in Google Search (SERP) through SEO. Our targeted keywords will be “Food Festival in Kolkata” , “Kolkata Food Festival” , “The Great India Food Carnival” , “India Food Carnival” etc.

Phrase 5

Digital Media Promotion

Content Promotion (Bengali) Bengali e paper Distribution

Social Media

25k Digital Footprints

Daily 8k distribution

Phrase 6

Press Release Distribution (English)

We will write a press release in English to create a buzz—including “Food Festival in Kolkata” , “Kolkata Food Festival” , “The Great India Food Carnival” , “India Food Carnival” etc this keywords. Share information about events, special guests, and partners etc. Send it to the news desks, media outlets, and post on paid press release sites.

Phrase 7

Email Marketing Best Practices For Event Promotion

• Generate interest in your event with a launch campaign.

• Inform people about important details as the event approaches.

• Make it easy for people to ask questions about your event.

• Remind people about your event before critical dates pass.

Phrase 8

More than two-thirds (67.9%) of India marketers will use some form of influencer marketing this year. That’s expected to increase to 72.5% in 2022.

Your Event Will Promote by Social Media Influencers

• Nano-influencers (10K social followers).

• Micro-influencers (1 lakh social followers).

• Macro-influencers (1 million social followers).

Phrase 9

Invite Food Blogger and Influencers

We will invite Food Blogger and Influencers for creating Live in that event. So, they will start posting before event for their followers as a guest of this event.

Phrase 10

Fun and Introduce Food Games

This might sound a little crazy but hiring food bloggers to take part in food games can be an exciting and rewarding way to market your event.

Phrase 11

Will Invite Food Vlogger for Facebook Promotion and YouTube Video Promotion

Food Vlogger will promote and influence the event throuh Social Media like Facebook & TouTube.

Phrase 12

Ads in TV (Food Program)

Will give ads of the event and add program partner in Food related program in TV.

•Like popular TV channel Zee, Star etc.

•Top cable TV network like Siti Cable, Manthan, Hathway etc.

•Even ads will show in Incoda TV (Will show all Metro station)

Epaper Image Ads Qtr page advt.)