Why Hospitals need Digital Marketing?
Prospective patients live in a digital world.
Almost half of INDIA users (44 percent) search for info about doctors and Healthcare Industry.
Better than half of Internet users connect by way of a mobile device.
Digital metrics are powerful and accurate.
Email marketing is a versatile digital tool.
Digital marketing and digital advertising tools can be highly localized.
Better than 90 percent of prospective patients look at hospital reputation.
The ability to target particular demographics.
Advantages :
Cost Per Acquisition (CPA)
Better visibility on Search Engine
Location based Targeting
Increased Patient Referrals
What We Do For You
Local SEO and Branding (Get Business and Practitioner Listings)
Build Local Search Presence Improve Local Business Listing Results)
Encourage Reviews from Patients (Encouraging feedback will boost your reputation online)
Social Media Promotion (Facebook & Instagram)
PPC Advertising (Pay Per Click)
Google Display Ads
Email Marketing (Email Marketing Best Practices For Hospitals)
Medical Directories Listings
Content marketing & Promote Blogs
Produce & Promote Videos
Digital Media Promotion
Search Engine Optimization (SEO)
• Increased and Improve Visibility
• More Targeted Traffic
• Enhancement and Expansion of Market Share
• Boost of Qualified Leads and Conversions
• More Online Areas of Influence
• Rise in Your Bottom Line
Suggested Keywords Search Results Hospital in Cooch Behar 26,60,000 Diagnostic Centre in Cooch Behar 2,55,000 Best Doctors in Cooch Behar 5,47,000 24 Hours AmbulanceServicein Cooch Behar 2,76,000 Emergency Medicine Practitionerin Cooch Behar 2,36,000 General Physician Doctors in Cooch-Behar 4,13,000 General Physicians in Cooch Behar 3,14,000 Orthopaedic Surgeons in Cooch Behar 2,26,000 Cardiologist in Cooch Behar 1,36,000 Oncologists in Cooch Behar 3,61,000 Neurologists in Cooch-Behar 2,78,000 Pediatriciansin Cooch Behar 1,84,000 ENT Specialist in Cooch Behar 1,33,000 Dentists in Cooch Behar 8,11,000 Gynecologists in Cooch Behar 3,15,000 Radiologists in Cooch Behar 2,71,000 Psychiatrist in Cooch Behar 2,42,000
Local SEO and Personal Branding
Google Yourself
(Get Business and Practitioner Listings)
It is necessary to have a strong local SEO as the people from your city will be searching for your Hospital & Diagnostic Centre. So need a proper Google My Business Page which has all the information right from address, contact number etc along with the Patients reviews.
Need to do the personal branding, as people look for the Hospital & Diagnostic Centre and not the doctor. Once people know about you then you will automatically start getting more patients.
It’s easy for Hospital & Diagnostic Centre to assume the most common way to gain customers is through referrals through Google business listings. You should never doubt the customer’s potential to reach your name online.
Need to Put Reviews in the Google Business Listing for Getting More Patients
Build Local Search Presence
Local Business Listing Results
Take advantage of the ever-increasing online opportunity. Nearly 54% of customers search for local Hospital & Diagnostic Centre online on a weekly or monthly basis. In fact, this figure is likely to increase by 2022 (after pandemic), reflecting an increase in time spent by patients online.
When someone is in urgent need of the best Hospital in the neighborhood, they turn online. They might get a referral or hear about it from friends while typically, they pull out their phone and head to Google.
There’s where SEO for Hospitals comes in. By using strategic local SEO techniques for Hospital & Diagnostic Centre, you can ensure your name shows up when people are in your area. Therefore, it’s important to build an online image that appeals to potential and existing patients, irrespective of the specialty your treatment.
Encourage Reviews from Patients
Google Listing Reviews
Reviews from patients for on review platform
Studies suggest that most patients now use online reviews as the first step to build rapport with Hospital & Diagnostic Centre. However, nearly 65% of people form an opinion by reading anywhere from 1 to 6 reviews.
Patient feedback counts a lot. It helps in building trust among the patients. It is a usual practice of everyone to ask about a particular Hospital & Diagnostic Centre before visiting them. They are doing what? They are taking reviews from the customers.
Encouraging feedback will boost your reputation online.
Power of Social Media
Social media is the key to promote any brand or face. If a Hospital & Diagnostic Centre jumps into the pool of social media and creates a good impression on the audience then there are high chances of getting recommendations. Facebook makes it easy for the Hospital & Diagnostic Centre to share information with the patients. All the Hospital updates can be shared on Facebook.
The main benefits of social media for Hospital & Diagnostic Centre are that they get to stay in touch with their Patients and they can also reach new people who may be interested in seeing the medical provider. Hospitals can easily boost posts on social media and obtain more exposure, which in the end, will provide even more value for these targeted marketing efforts.
Around 60% of social media users are most likely to trust social media posts and activity by hospitals over any other group. So being a hospital you have already fought the half battle of digital marketing.
Plus, the use of social media for hospitals in medical practice includes easy practice like share important ideas, relevant industry information, and even provide medical advice. By implementing digital marketing properly, hospital s can generate buzz surrounding their business, which will eventually help to generate more revenue for the practice.
The Power of PPC Advertising Pay Per Click)
Advertising to Doctors Enhance Clinic Marketing Hospital search marketing PPC
Advertising for Hospital & Diagnostic Centre, want more patients and bookings for your daily medical practice? If you’re not investing in Pay-Per-Click (PPC) advertising, you’re missing out. When you buy PPC Ads, each time a patient clicks on your Ad, you pay a small fee. While PPC is a much better model because you only pay for the action taken on your Ads.
Google Display Ads
Will Promote your profile on Different Sites through Google Display Ads
We will create 2 size’s images (250*250 & 728*90) of the profile and will promote in the top rated Health related blogs and related sites through Google Display Ads.
Email Marketing
Email marketing, facilitates medical marketing for Hospital & Diagnostic Centre’ practices to increase patient volume. It’s one of the most cost-effective medical marketing services in the market.
Email Marketing Best Practices For Hospital & Diagnostic Centre
• Patients are always in need of information and opinions.
• Email Marketing is the best tool to keep them informed about various things.
• How much it is good if a patient finds a piece of information right in the inbox without even searching it?
• Will plan and design email newsletters then will send 10k to 1lakh Patients.
Write Blogs Regularly
Directory Listings
It is important, you should listed with medical directories like mfine.co, lybrate.com, docsapp.in, HealthGrades, DoctorsDig.com, BookofDoctors to name a few. This will not only help in building a good presence but you will be reachable from everywhere.
This acts as a bridge between you and your patients. Writing blogs on a regular basis can help in increasing volume of the patients. Create content that users want to read and they will share. Writing blogs is not about writing anything, write something related recent update in your expertise area. You can also share various experiences of the patients that you have come across. If you are writing about some serious disease then make sure that you make it such that the patients won’t be scared or worried after reading it. We will promote that blogs.
Produce your own Videos
Doctors are always busy due to their work schedules. But in order to have a good reputation and a face value in the market, they have to use such tactics. Create videos that are engaging and informative. Audience these days are turning towards visual content, so give them that. If for instance, an orthopedic surgeon talks about bone health and share his or her expertise with the audience, the audience will find it interesting. Then we will promote with YouTube Marketing.
Digital Media Promotion
You can also share various experiences of the patients that you have come across with QA. If you are writing about some serious disease then make sure that you make it such that the patients won’t be scared or worried after reading it. We will promote that QA and Daily Tips at Our News Portal and e-paper with your personal details.
QA & Daily Tips Promotion (In Portal) Interview Promotion in Bengali e paper
Social Media
30k Digital Footprints
19.8k people follow
83.5k people reached
19.8k people impressions
2.57K subscribers
Daily 10k distribution
3.5 Lakh Users with 10 Lakh Pageviews
500+ Installed
MARKETING BENEFITS
• Targeting right Audience
• Reach out more audience
• Trust Building
• Encourage digital evaluation
• Two way marketing
• 24X7 Advertising and Branding
• Build Strong Internet Presence
• Increase in Users
• Increase in ROI
Assessment & Reporting
Reports for ALL Contracted Digital Accounts
Monthly PDF report on traffic, interactions, demographics and growth.
Monthly conference call to assess needs and maintain open communication.
Competitive Analysis
We will review activities from specific competitors in relation to your service offering. A competitive landscape analysis is required to determine brand specific strategies to improve overall results.
Project Management
This dedicated approach enables your company to work with a professional that will fully understand your business and interact with you over the course of your campaign.
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Being incepted in 2012, IntegrityWeb Informatics Private Limited is a Software and Product Development company that primarily operates in the fields of Project Consulting & Information Technology enabled Services providing business solutions worldwide at highly competitive pricing.
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We have a focused, sound, and innovative approach towards any task that comes from the cumulative experience of our team members. And, because of their combined practical business experience with our strong technology delivery capabilities, we can comprehend the client's business requirements. We propose creative strategies to our clients that are in line with the vision of the business and execute the business plan by building a scalable business solution through the use of the latest cutting edge technologies.
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