Digital Marketing For Doctors

Why You need Digital Marketing?

Increase Patient Base: If you’re an influx of getting new patients then begin by optimizing your profile for a better user experience. We offer optimizing for medical practices for better customer reach. Also, get direct traffic on the landing page through display ads.

Brand Building: Brand building is an integral aspect of personal and business development. Differentiate your brand among competitors with a solid brand-building exercise. Alternatively, engage with patients of social media (on multiple platforms) to generate awareness, establishing and promoting business strategists.

Streamlining Appointments: Proving a facility to streamline patient appointments schedule benefits both the health care providers and medical practitioners. Engage with the customer by facilitating appointment service with Emails/SMS. An active Email marketing campaign will help you to build a long-term relationship with patients.

Relationship Building : Build and maintain a great relationship with patients. Create meaningful connections that will create lasting relationships. Perhaps, stay in touch with patients regularly through email marketing, newsletters, updated offers, and more..

Local SEO and Personal Branding

Google Yourself

(Get Business and Practitioner Listings)

It is necessary to have a strong local SEO as the people from your city will be searching for your name or your’s clinic. So need a Google My Business Page which has all the information right from address, contact number etc along with the Patients reviews.

Need to do the personal branding, as people look for the doctor and not the hospital. Once people know about you then you will automatically start getting more patients.

It’s easy for doctors to assume the most common way to gain customers is through referrals through Google business listings. You should never doubt the customer’s potential to reach your name online.

Need to Create a Google Business Listing for Dr. Rishav Mukherjee

Build Local Search Presence

Local Business Listing Results

Take advantage of the ever-increasing online opportunity. Nearly 54% of customers search for local doctors online on a weekly or monthly basis. In fact, this figure is likely to increase by 2022 (after pandemic), reflecting an increase in time spent by patients online.

When someone is in urgent need of the best doctor in the neighborhood, they turn online. They might get a referral or hear about it from friends while typically, they pull out their phone and head to Google.

There’s where SEO for doctors comes in. By using strategic local SEO techniques for medical practice, you can ensure your name shows up when people are in your area. Therefore, it’s important to build an online image that appeals to potential and existing patients, irrespective of the specialty your practice operates.

Encourage Reviews from Patients

Google Listing Reviews

Reviews from patients for on clinic review platform

Studies suggest that most patients now use online reviews as the first step to build rapport with new doctors. However, nearly 65% of people form an opinion by reading anywhere from 1 to 6 reviews.

Patient feedback counts a lot. It helps in building trust among the patients. It is a usual practice of everyone to ask about a particular doctor before visiting them. They are doing what? They are taking reviews from the customers.

Encouraging feedback will boost your reputation online.

Power of Social Media

Social media is the key to promote any brand or face. If a doctor jumps into the pool of social media and creates a good impression on the audience then there are high chances of getting recommendations. Facebook makes it easy for the doctors to share information with the patients. All the clinic updates can be shared on Facebook.

The main benefits of social media for doctors are that they get to stay in touch with their Patients and they can also reach new people who may be interested in seeing the medical provider. Doctors can easily boost posts on social media and obtain more exposure, which in the end, will provide even more value for these targeted marketing efforts.

Around 60% of social media users are most likely to trust social media posts and activity by doctors over any other group. So being a doctor you have already fought the half battle of digital marketing.

Plus, the use of social media for doctors in medical practice includes easy practice like share important ideas, relevant industry information, and even provide medical advice. By implementing digital marketing properly, doctors can generate buzz surrounding their business, which will eventually help to generate more revenue for the practice.

The Power of PPC Advertising Pay Per Click)

Advertising to Doctors Enhance Clinic Marketing Hospital search marketing PPC

Advertising for doctors, want more patients and bookings for your daily medical practice? If you’re not investing in Pay-Per-Click (PPC) advertising, you’re missing out. When you buy PPC Ads, each time a patient clicks on your Ad, you pay a small fee. While PPC is a much better model because you only pay for the action taken on your Ads.

Google Display Ads

Will Promote your profile on Different Sites through Google Display Ads

We will create 2 size’s images (250*250 & 728*90) of the profile and will promote in the top rated Health related blogs and related sites through Google Display Ads.

Email Marketing

Email

Email Marketing Best Practices For Doctors

• Patients are always in need of information and opinions.

• Email Marketing is the best tool to keep them informed about various things.

• How much it is good if a patient finds a piece of information right in the inbox without even searching it?

• Will plan and design email newsletters then will send 10k to 1lakh Patients.

Write Blogs Regularly

Directory Listings

It is important, you should listed with medical directories like Practo, mfine.co, lybrate.com, docsapp.in, 1mg.com, HealthGrades, DoctorsDig.com, BookofDoctors to name a few. This will not only help in building a good presence but you will be reachable from everywhere.

This acts as a bridge between you and your patients. Writing blogs on a regular basis can help in increasing volume of the patients. Create content that users want to read and they will share. Writing blogs is not about writing anything, write something related recent update in your expertise area. You can also share various experiences of the patients that you have come across. If you are writing about some serious disease then make sure that you make it such that the patients won’t be scared or worried after reading it.

Produce your own Videos

Doctors are always busy due to their work schedules. But in order to have a good reputation and a face value in the market, they have to use such tactics. Create videos that are engaging and informative. Audience these days are turning towards visual content, so give them that. If for instance, an orthopedic surgeon talks about bone health and share his or her expertise with the audience, the audience will find it interesting.

Digital Media Promotion

You can also share various experiences of the patients that you have come across with QA. If you are writing about some serious disease then make sure that you make it such that the patients won’t be scared or worried after reading it. We will promote that QA and Daily Tips at Our News Portal and e-paper with your personal details.

19.8k people follow

83.5k people reached 19.8k people impressions

2.57K subscribers

3.5 Lakh Users with 10 Lakh Pageviews

Installed

MARKETING BENEFITS

• Targeting right Audience

• Reach out more audience

• Trust Building

• Encourage digital evaluation

• Two way marketing

• 24X7 Advertising and Branding

• Build Strong Internet Presence

• Increase in Users

• Increase in ROI

Assessment & Reporting

Reports for ALL Contracted Digital Accounts

Monthly PDF report on traffic, interactions, demographics and growth.

Monthly conference call to assess needs and maintain open communication.

Competitive Analysis

We will review activities from specific competitors in relation to your service offering. A competitive landscape analysis is required to determine brand specific strategies to improve overall results.

Project Management

This dedicated approach enables your company to work with a professional that will fully understand your business and interact with you over the course of your campaign.

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