Digital Marketing Strategies for Your Beauty Salon

Competitors Analysis

• Ishitaz Makeover : Since - January 27, 2016. Google Listing has 4.0 Rating with 54 Reviews. Facebook Page has 602,713 followers. Instagram page has 134K followers.

• Shubham Chakraborty : Since - June 3, 2021. Google Listing has 5.0 Rating with 5 Reviews. Facebook Page has 18,973 followers. Instagram page has 77.6K followers.

• Amit Karmakar : Since - August 1, 2016. Facebook Page has 697K followers. Instagram page has 150K followers.

• Ujjal Debnath : Since - January 12, 2013. Google Listing has 4.6 Rating with 45 Reviews. Facebook Page has 42K followers. Instagram page has 29.5K followers.

• Arpita's Makeup and Academy : Since - February 11, 2014. Google Listing has 4.7 Rating with 113 Reviews. Facebook Page has 803,162 followers. Instagram page has 133K followers.

• Mukti MUA : Since - September 9, 2015. Facebook Page has 391K followers. Instagram page has 110K followers.

• Taniaz Makeup Studio & Academy : Since - March 4, 2015. Facebook Page has 653,272 followers. Instagram page has 188K followers.

• Dipika'z Makeup Studio & Academy : Since - December 16, 2016. Google Listing has 4.4 Rating with 48 Reviews. Facebook Page has 582K followers.

• Sathi MUA : Since - May 15, 2017. Facebook Page has 677,807 followers. Instagram page has 80K followers.

• Lipi'z Makeup Studio & Academy : Since - September 15, 2016. Google Listing has 4.6 Rating with 51 Reviews. Facebook Page has 803,162 followers. Instagram page has 133K followers.

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Search Engine Optimization (SEO)

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Local SEO and Personal Branding

Google Yourself

(Get Business and Practitioner Listings)

It is necessary to have a strong local SEO as the people from your city will be searching for your Makeup Artist & Academy. So need a proper optimize Google My Business Page which has all the information right from address, contact number etc along with the happy customers reviews.

Need to do the personal branding, as people look for the Makeup Artist & Academy. Once people know about you then you will automatically start getting more users.

It’s easy for Makeup Artist & Academy to assume the most common way to gain customers is through referrals through Google business listings. You should never doubt the customer’s potential to reach your name online.

Need to Put Reviews (Using Keywords) in the Google Business Listing for Getting More Students

Build Local Search Presence

Local Business Listing Results

Take advantage of the ever-increasing online opportunity. Nearly 54% of customers search for local Makeup Artist & Academy online on a weekly or monthly basis. In fact, this figure is likely to increase by 2022 (after pandemic), reflecting an increase in time spent by users online.

When someone find Makeup Artist & Academy, They might get a referral or hear about it from friends while typically, they pull out their phone and head to Google.

There’s where SEO for Makeup Artist & Academy comes in. By using strategic local SEO techniques for Makeup Artist & Academy, you can ensure your name shows up when people are in your city. Therefore, it’s important to build an online image that appeals to potential and existing users, irrespective of the specialty your teach.

Encourage Reviews from Clients

Google Listing Reviews

Reviews from users for on review platform

Studies suggest that most users now use online reviews as the first step to build rapport with Makeup Artist & Academy. However, nearly 65% of people form an opinion by reading anywhere from 1 to 6 reviews.

Clients feedback counts a lot. It helps in building trust among the new users. It is a usual practice of everyone to ask about a particular Makeup Artist & Academy before visiting them. They are doing what? They are taking reviews from the customers.

Encouraging feedback will boost your reputation online.

Power of Social Media

Social media is the key to promote any brand or face. If a Makeup Artist & Academy jumps into the pool of social media and creates a good impression on the audience then there are high chances of getting recommendations. Facebook makes it easy for the Makeup Artist & Academy to share information with the users. All the Makeup Artist updates can be shared on Facebook.

The main benefits of social media for Makeup Artist & Academy are that they get to stay in touch with their lovers and they can also reach new people who may be interested in seeing the Makeup Studio provider. Makeup Academy can easily boost posts on social media and obtain more exposure, which in the end, will provide even more value for these targeted marketing efforts.

Around 60% of social media users are most likely to trust social media posts and activity by Makeup Artist & Academy over any other group. So being a Makeup Artist & Academy you have already fought the half battle of digital marketing.

Plus, the use of social media for Makeup Artist includes easy practice like share important ideas, relevant industry information, and even provide Makeup advice. By implementing digital marketing properly, Makeup Artist & Academy can generate buzz surrounding their business, which will eventually help to generate more revenue for the Artist.

The Power of PPC Advertising Pay Per Click)

Advertising for Makeup Artist & Academy, want more users and appointments for your course’s students? If you’re not investing in Pay-Per-Click (PPC) advertising, you’re missing out. When you buy PPC Ads, each time a students clicks on your Ad, you pay a small fee. While PPC is a much better model because you only pay for the action taken on your Ads.

Makeup Artist

Makeup Academy

Google Display Ads

(Create Brand)

Will Promote your Academy on

Different Sites through Google Display Ads

We will create 2 size’s images (250*250 & 728*90) of the profile and will promote in the top rated makeup related blogs and related sites through Google Display Ads.

Email Marketing

Email marketing, facilitates medical marketing for Makeup Artist & Academy’to increase users volume.

Email Marketing Best Practices For Makeup Artist & Academy

• Users are always in need of information and opinions.

• Email Marketing is the best tool to keep them informed about various things.

• How much it is good if a student finds a piece of information right in the inbox without even searching it?

• Will plan and design email newsletters then will send 10k to 1lakh users.

Write Blogs Regularly

Directory Listings

It is important, you should listed with makeup directories like camyogi.in, weddingsutra.com etc. This will not only help in building a good presence but you will be reachable from everywhere.

Paid Business Listings

This acts as a bridge between you and your customers. Writing blogs on a regular basis can help in increasing volume of the customers. Create content that users want to read and they will share. Writing blogs is not about writing anything, write something related recent update in your expertise area. You can also share various experiences that you have come across. If you are writing about some serious issues then make sure that you make it such that the users won’t be scared or worried after reading it. We will promote that blogs.

Guest Blogs

Produce your own Videos

Make-up Artist are always busy due to their work schedules. But in order to have a good reputation and a face value in the market, they have to use such tactics. Create videos (We will create video through camera person and creative video editors) that are engaging and informative. Audience these days are turning towards visual content, so give them that. Then we will promote with YouTube Marketing.

Digital Media Promotion & Makeup Workshop & Seminar

Ads & Interview & Daily Tips (In Portal)

Ads & Daily Tips in Bengali e paper

MARKETING BENEFITS

• Targeting right Audience

• Reach out more audience

• Trust Building

• Encourage digital evaluation

• Two way marketing

• 24X7 Advertising and Branding

• Build Strong Internet Presence

• Increase in Users

• Increase in ROI

Assessment & Reporting

Reports for ALL Contracted Digital Accounts

Monthly PDF report on traffic, interactions, demographics and growth.

Monthly conference call to assess needs and maintain open communication.

Competitive Analysis

We will review activities from specific competitors in relation to your service offering. A competitive landscape analysis is required to determine brand specific strategies to improve overall results.

Project Management

This dedicated approach enables your company to work with a professional that will fully understand your business and interact with you over the course of your campaign.

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We have a focused, sound, and innovative approach towards any task that comes from the cumulative experience of our team members. And, because of their combined practical business experience with our strong technology delivery capabilities, we can comprehend the client's business requirements. We propose creative strategies to our clients that are in line with the vision of the business and execute the business plan by building a scalable business solution through the use of the latest cutting edge technologies.

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