Invok Brands - Beauty Capabilities

invokbrands.com invōk brands @invokbrands

Beauty Capabilities

About Us

Invok is an independent brand,

rategy, and

design firm tru ed by many of the world’s mo

innovative companies and retailers on

their mo

iconic brands.

We drive business results by creating authentic visual brand

ories that connect

brands with audiences.

Our approach to creativity draws on the iconic visual heritage from the pa , insights and cultural influences of the present, to position your brand for the future.

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We are where imagination meets purpose.

A Team of Beauty Expe s A collaborative, co-creation approach that leads to better results.

THE TRANSFORMER BOUTIQUE TO MASSTIGE BRANDS

THE BRAND OWNER IN-HOUSE CREATIVE TO AGENCY OWNER Pam has worked with a number of prominent consumer product companies in the beauty & personal care area, bringing a unique design perspective that combines a deep under anding of consumer branding with a pure, refined, market savvy design ae hetic.

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E ée Lauder - Creative Director L’Oreal - Creative Director Aveeno - Agency Lead for successful brand repositioning

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Devon has worked with a variety of brands from in-house private label to the creation of boutique and mas ige brands . They have the ability to think about brands holi ically and deliver the complete brand experience.

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THE PUZZLE SOLVER DETAILS TO BIG PICTURE THINKING

Tim has become an expe

in large scale projects where brands find themselves extending into new lines, repositioning themselves, or building very detailed consumer touch-points.

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Private Label - brands like JCP, Joe Fresh, Walma , TJ Max RoC - Global brand re-design, packaging, and digital extensions

No7 Beauty Company - No h American retail wall and display designs Colgate Palmolive - Colgate Oral Care, Irish Spring, Men’s & Lady’s Speed Stick, Palmolive Personal Care

Our Services We make our services transparent and integrated so we can o er a broad expe ise through a single source, seamless solution, that scales with your business needs.

Strategy Brand Consulting Innovation Sessions Brand Architecture Communication & Content Competitive Analysis Trend Mining Audience Profiling Brand Narrative

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Research & Audits

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Design, Digital & Production • • • • • • • • • • • • • • • •

Graphic Design Logo Design Packaging Design Structural Design Website & Email Design Motion Graphics Corporate Collateral Brand Guidelines Visual Identity Sy ems Naming Design Execution & Roll-out A

Direction

Photography (Strategic Alliance) Production Procurement & Management Pre-press (Strategic Alliance)

Content & Activation • • • • •

Digital Marketing Collateral Social POS Display

Beauty at Scale Tailored capabilities & workflow for each client

Multi-brand Design & Production

High Volume Niche Design & Production

Full Service Design & Production

From packaging

We lead wall graphic

From identity updates,

updates to displays

creations for all of

to packaging, and

with retailers, we are

Revlon’s retail

digital assets, we set

entru ed with several

pa nerships.

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brands in their po folio.

the global direction for the brand.

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Brands in our Tru Years as Agency of Record for the No7 Beauty Company.

A relationship that has increased in project volume consi ently year-

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over-year.

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No7 Skincare & Cosmetics

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Soap & Glory

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Botanics

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Boots Ingredients

1,200 Approximate number of pieces of a we create for the brands each year for their retailers including: • Walgreens • • •

Walma Kroger Ulta

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Target Shopper Drug Ma

Key Projects •

Wall Displays across the Boots brands across all retailers.

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Merchandisers & Displays for Walgreens, Walma , Ulta, Target

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Packaging Design

3,000 Years as Agency of Record

Approximate number of pieces

for Revlon.

of a we create for the brands each year for their retailers including:

A relationship that began with over 125 new packaging & ructural projects and has niched

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into exclusively designing and producing their retailer wall graphics.

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CVS JC Penny Kroger Meijer Ulta Rite Aid Target Walgreens Walma

Key Projects •

125 new packaging & ructural projects for new cosmetic products

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Seasonal creations for holiday LTO’s

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Wall Displays

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Creative development for the retail cosmetics wall. Cu om solutions for each retailer. Annual resets. New products. Holiday season pla orms. Bilingual graphics.

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300

Years as Agency of

Approximate number of

Record for RoC.

multi-versed projects we complete each year for the RoC brand that range from packaging to digital

A relationship that has increased in project scope and territory to include Europe and Asia.

and social media updates.

Key Projects • • • • • • •

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Global brand redesign Packaging Innovation Structural design Retail walls Secondary display Daily digital updates - amazon, web, social Consultant with product manufacturers Global press approval Global template design for regional pa ners

Let’s create something beautiful together!

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Richard Shear Pa ner & Chief Creative O icer richard@invokbrands.com