The Brand Stewardship Mindset Brand stewardship is not a project; it's a relationship of caretaking, administration, and management. You are being entrusted with the brand. Brand stewardship safeguards the future. Prudence and care create brand value. Favor longevity and brand equity over design convenience. Protect your brand to enhance it. Build and connect a supportive audience that includes representatives from the brand and its audiences. Design for future adaptations.
Invok Brands - The Brand Stewardship Mindset
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