Consumer Search Patterns The familiar search pattern is predictable, safe, and comfortable, and the outcome is reliable. It’s like buying everyday products such as milk, paper towels, and toothpaste. CLICK HERE
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In the supermarket aisle, a consumer might reach for your brand because of their associations with it; in other words, brand equity. This is search pattern two, associated search. CLICK HERE
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The third consumer search pattern is free search; a ‘let’s explore’ frame of mind. This search is filled with the sense of the unknown, discovery, excitement, and curiosity. CLICK HERE
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The foundation of pattern four, influenced search, is trust—seeking and relying on recommendations to influence your decision. CLICK HERE
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Consumer Search Pattern Characteristics Familiar Search
Associated Search
Free Search
Influenced Search
Category Consistent
Always
Sometimes
Sometimes
Sometimes
GroundBreaking
Rarely
Rarely
Always
Sometimes
Informational
Always
Always
Sometimes
Sometimes
Inspirational
Rarely
Sometimes
Always
Sometimes