arae Cannabis - Case Study - Invok Brands

Invok Brands Case Study: 360° BRAND IDENTITY & APPLICATIONS

arae - Case Study

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Executive Summary SITUATION Invok was tasked with creating a unique and ownable brand name and visual identity for the new cannabis concentrates brand that instilled quality and delivered consumers the promise of choice, quality, and education.

This new concentrates identity was designed to support a tight knit community who takes pride in crafting their individual experience which varies depending on their needs from moment to moment.

INSIGHTS AND CONTRIBUTIONS • • • • • •

The new brand needed to be break through on shelf where white and black dominated Consumers considered product quality and value to be integral to their loyalty Strain labeling and format distinction were big pain points for bud tenders & consumers Unaided research revealed colors and moods were closely associated and more favorable to identify product vs. names alone Experience and engagement were top priorities with this format of cannabis Consumers were highly in-tune with their mind, body, and needs for using the product

SOLUTION With the development of the arae identity we helped Copperstate Farms launch a unique and ownable visual brand expression that articulates the main consumer benefits - choice and guidance, while showcasing a one-of-a-kind experience that is unique to the category.

RESULTS The team at Copperstate Farms created a creative alliance with Invok whereby we acted as brand stewards driving the 360° vision and integration of the brand on all applications ranging from clothing to web, social, and more. Invok became an extension of their team and developed tools to educate and drive forward new ideas with their various vendors. The brand was hailed as their most integrated launch to date, noting that every detail was perfectly considered and executed.

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a collaborative, co-creation approach that scaled with their needs

Z NOTE TO PRINTER: Supplied QR Code placed, please confirm scanability.

F E E L

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A R A E

1” x 2” AREA FOR STICKER APPLICATION

1” x 2” AREA FOR STICKER APPLICATION

DAB B E T WEEN ºF ºF

A R A E

FOR BEST USE

KEEP IN A COOL , DARK PL ACE .

T H E

S TO R AG E INSTRUCTIONS

T A S T E

LOWER TEMP = MORE FL AVOR HIGHER TEMP = MORE POTENCY

1” x 2” AREA FOR STICKER APPLICATION

I T S TA R T S W I T H YO U .

C R E AT E YO U R OW N V I B E T H R O U G H OUR MOOD -BASED COLLECTIVE .

JOURNEY WITHIN.

C O N C E N T R A T E S

W W W . A R A E C O N C E N T R AT E S . C O M A R A E _ C O N C E N T R AT E S

1” x 2” AREA FOR STICKER APPLICATION

INGREDIENTS: CANNABIS OIL. AZDHS WARNING: ARIZONA DEPARTMENT OF HEALTH SERVICES’ WARNING: MARIJUANA USE CAN BE ADDICTIVE AND CAN IMPAIR AN INDIVIDUAL’S ABILITY TO DRIVE A MOTOR VEHICLE OR OPERATE HEAVY MACHINERY. MARIJUANA SMOKE CONTAINS CARCINOGENS AND CAN LEAD TO AN INCREASED RISK FOR CANCER, TACHYCARDIA, HYPERTENSION, HEART ATTACK, AND LUNG INFECTION. KEEP OUT OF REACH OF CHILDREN.

NOTE TO PRINTER: Emboss and Gloss and Soft Touch Varnishes applied, see hidden layers.

OUTER PRINT

innovate

intelligence

inspire

invent

infuse

integrate

INNER PRINT CSF-008

MA02

MODIFIED Sept. 10, 2020

| RELEASED Sept. 10, 2020

| PRINT SIZE 100% - PDF SIZE 100%

inform CONTACT CLIENT

CONTACT(S)

Copperstate Farms Allie Marconi

DESIGN

NEW YORK

TORONTO 219 Dufferin Street, Suite 224C Toronto, ON M6K 3J1 647.723.2006 ©2020 invok brands

| PROJECT

PROJECT Concentrates DESCRIPTION Carton Mood 1

DIELINE/SIZE 174608 KW CPFM_REV.PDF DIELINE RECEIVED August 24, 2020

invokbrands.com

401 Broadway, Suite 1708 New York, NY 10013 212.863.9710

ACCOUNT

PRODUCTION

Tim McLaughlin Devon Luxmore-Rousset Dana Tomiczek Tom Masters

PRINT PROCESS Litho STATIONS AVAILABLE 4 + Finishes

LINE SCREEN NA UPC MAGNIFICATION NA SEPARATOR Prisma Graphics PRINTER Prisma Graphics

| FILE

FILENAME

SOFTWARE/VERSION

CSF-008_Arae_Concentrates_Carton_Mood1_MA02.ai Adobe Illustrator; CC 2020 Adobe Photoshop; CC 2020

| REVISIONS 09.08.20 V 01: Initial Artwork created 09.10.20 V 02: Client Changes 09.10.20 V 02: File Release to Prisma

NOTE TO PREPRESS/SEPARATOR: - This production artwork has been prepared SIZE-AS: 100%.

- All placed images in this artwork are HIGH-RESOLUTION, unless otherwise specified.

- This artwork contains NO TRAPPING. All trapping/overprints to be applied by separator.

-This proof/PDF should not be considered colour accurate, unless otherwise specified.

CLIENTS, PLEASE THOROUGHLY PROOFREAD ARTWORK, BEFORE PROVIDING FINAL APPROVAL. INVOK BRANDS MAKES EVERY REASONABLE EFFORT TO ENSURE THIS ARTWORK IS ERROR-FREE; HOWEVER, INVOK BRANDS CANNOT BE HELD RESPONSIBLE FOR ANY ERRORS/OMISSIONS PRESENT, ONCE FINAL APPROVAL HAS BEEN PROVIDED. INVOK BRANDS WILL NOT BE HELD RESPONSIBLE FOR ANY DAMAGES RESULTING FROM THE SALE, TRANSFER AND PRODUCTION OF THIS ARTWORK FILE FOR ANY PURPOSE. PRE-PRESS AND/OR PRINTERS: WILL BE RESPONSIBLE FOR VERIFYING ALL TECHNICAL/MECHANICAL SPECIFICATIONS, BEFORE PLATES/CYLINDERS ARE GENERATED. ANY MODIFICATIONS TO ACCOMMODATE PRINT PRODUCTION REQUIREMENTS MUST BE SUBMITTED TO CLIENT FOR APPROVAL. NOTE: FONTS WHICH MAY ACCOMPANY THIS ARTWORK, ARE INTENDED ONLY TO FACILITATE PRE-PRESS. SHOULD ANY ADDITIONAL TEXT MODIFICATIONS BE REQUIRED, THE RECEIVING PARTY IS REQUIRED TO POSSESS ITS OWN LICENSE OF THE FONTS. OUR USE OF THE FONT SOFTWARE IS DONE SO UNDER LICENSE FROM THE OWNER OF THE FONTS. WE DO NOT HAVE THE AUTHORITY TO GRANT A TRANSFER OF OWNERSHIP OR SUBLICENSE AND NO SUCH TRANSFER OR SUBLICENSE IS EFFECTED HEREBY.

Critical Path

Brand Framework

Visual Strategy

Name

Packaging

Production Art

Brand Guidelines

Estimate Creation

Focus Groups

Naming Strategy

Brand Identity

Iconography

Shared Server

Approval to Move Forward

Insights

Brand Voice

Photography

Photography Retouching

Competitor Audit

Tagline

Merchandizers

Opportunities

Logo

Marketing Collateral

Go-forward Strategy

T-shirts Social Media Website

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Managed Vendor Relationships

| PRINT/PRESSWORK TM TM TM

WHITE Substrate (NO INK) Process Cyan C Process Magenta C Process Yellow C Process Black C

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Brand Launch

INSIGHTS From the focus groups, key themes emerged to support the strategy and creative approach based on the new brand’s ability to be differentiated,

It’s about me: These cannabis connoisseurs each had a story that was unique to them. They wanted a brand that served them exactly as they needed in the moment. They, and their needs, were multifaceted.

At the same time, they took solace in finding a community of like minded individuals who also took pride in this.

relevant, and stand the

Color & Mood:

test of time.

Color was highly underutilized in the category. Black and white often signaled premium but created difficulties in strain differentiation.

In testing, consumers created a strong unaided correlation between colors and moods with ease - often citing how simple and relatable the spectrum was for them.

Education:

intelligence

Few brands in the market were arming the consumer with information that signaled confidence, quality, and assurance.

There was no brand that was best in class at providing lab testing cards, product storage, and best use information.

Brand Immersion

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I’m in tune with my mind and body; I use cannabis concentrates to find balance in my life when I need it.

HARMONY / BALANCE HARMONY/BALANCE -

HARMONY/BALANCE -

“I’M IN TUNE WITH MY MIND AND BODY; I USE CANNABIS CONCENTRATES TO FIND BALANCE IN MY LIFE WHEN I NEED IT.”

“I’M IN TUNE WITH MY MIND AND BODY; I USE CANNABIS CONCENTRATES TO FIND BALANCE IN MY LIFE WHEN I NEED IT.”

HARMŌNIA CANNABIS CONCENTRATES ALLOWS ME TO TRULY ACHIEVE A LEVELED, HARMONIOUS LIFE. I FEEL THAT I AM TRUSTING A BRAND THAT OFFERS ME EXACTLY WHAT IT SAYS IT WILL – FREE OF ARTIFICE AND GIMMICKS. BASED ON THE THEME OF BALANCE AND EQUILIBRIUM, THIS CONCEPT EXPLORES HARMONY THROUGH VARIOUS TREATMENTS OF CIRCLES – EITHER BALANCING ON EACH-OTHERS EDGES, FULL COLOR VS. LINEAR EXECUTIONS, OR OVERLAPPING TO CREATE ADDITIONAL DEPTH. THE BRAND ICON IS AN ABSTRACTED SUN, TO ALLUDE TO THE HIGHEST POINT IN THE SKY, THE LIFE-SOURCE FOR NATURE. A SIMPLE ICON AND PATTERNING SYSTEM HAS BEEN DEVELOPED FOR PRODUCT SEGMENTATION/DIFFERENTIATION.

ORA CANNABIS CONCENTRATES GIVE ME THE REASSURANCE I NEED TO BE MY BEST SELF AND PROVIDE ME A SENSE OF HARMONY AND BALANCE THROUGH MOOD BASED WELLNESS. THE FREE FLOWING VISUAL EXPRESSION SPEAKS TO AN EMOTIVE STATE OF BEING THROUGH THE USE OF COLOR COMBINED WITH SIMPLE LINE-WORK. THE IDENTITY LETTER FORMS ARE SMOOTH AND SOFT IN THEIR ARTICULATION COMBINED WITH A GRAPHIC SYMBOL OF 3 ELEMENTS THAT NOT ONLY SPEAKS TO BALANCE (TRIANGLE, CIRCLE, WAVE), BUT ARE A VISUAL CALLBACK TO ORIGIN AND REASONS TO BELIEVE, ARIZONA'S SUNLIGHT AND PURE MOUNTAIN AIR. THE COMBINED SYMBOLS CAN BE EXTRACTED AND USED THROUGHOUT OTHER TOUCH-POINTS,

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Cannabis concentrates help me feel connected to a community of like-minded individuals that are inclusive and non-judgemental.

PASSION/PRIDE -

“CANNABIS CONCENTRATES HELP ME FEEL CONNECTED TO A COMMUNITY OF LIKE-MINDED INDIVIDUALS THAT ARE INCLUSIVE AND NON-JUDGMENTAL.”

BELONGING / CONNECTION

“I HAVE BOUNDLESS ENTHUSIASM FOR CONCENTRATES AND TAKE PRIDE IN MY COLLECTION OF TOOLS & KNOWLEDGE THAT SHOWCASE MY PERSONALITY.”

I WANT TO BE PART OF A CANNABIS CONCENTRATES COMMUNITY THAT IS OPEN WITH ITS KNOWLEDGE; ONE THAT IS ALWAYS ONE STEP AHEAD OF THE REST. COLLECTIV DOES JUST THAT – CREATING A “CONCENTRATES GUILD” FOR SHARING INFORMATION WHILE OFFERING ONLY THE BEST PRODUCT. THE GEOMETRIC LINE-WORK SYMBOLIZES THE CONNECTION BETWEEN INDIVIDUALS – JUXTAPOSING HUMAN PHOTOGRAPHY WITHIN THE BASE BRAND COLORS. CONVERGING SHAPES CREATE THE RHOMBUS BRAND/ARCHITECTURE DEVICE – WITH A BRAND SEAL THAT EMOTES IT’S SPECIALNESS. MATTE-METALLIC INK WOULD BE USED FOR VARIANT COLOR CODING. WE IMPLORE YOU TO JOIN OUR CLUB – WHERE YOU CAN EXPERIENCE ONLY THE BEST, FOR THE BEST!

WE ARE NEVER SHY NOR SECRETIVE TO THE FACT THAT WE ARE THE ULTIMATE CANNABIS CONCENTRATE USERS – THE LEVEL OF PRIDE WE HAVE FOR NATURE’S GIFT IS BOUNDLESS. OUR COMMUNITY IS JUST AS VIBRANT AS WE ARE PASSIONATE – WE ARE BOLD, BRIGHT INDIVIDUALS THAT IDENTIFY WITH THE EXCITEMENT OF THIS BRAND – IT IS AN ESSENTIAL PART OF OUR LIFESTYLE. THE BRANDING IS CONFIDENT AND LOUD, WITH A NOD BACK TO ARIZONA THROUGH IT’S SEAL. TANGIBLE PRODUCTS WOULD UTILIZE MATTE CARDSTOCK, POTENTIALLY DIMENSIONALIZED THROUGH THE USE OF OVERHEAD PRODUCT PHOTOGRAPHY. THE WEBSITE AND SOCIAL MEDIA WOULD BE AN AREA TO SHOWCASE ALL THE DYNAMICS OF THE CANNABIS COMMUNITY, ALLOWING THEIR INSTAGRAM POSTS TO APPEAR ON THEIR HOMEPAGE MONTAGE.

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VISUAL TERRITORIES CSF-008 VT01 05.28.20

PASSION / PRIDE BELONGING/CONNECTION -

VISUAL TERRITORIES CSF-008 VT01 05.28.20

01.B1

PASSION/PRIDE -

“I HAVE BOUNDLESS ENTHUSIASM FOR CONCENTRATES AND TAKE PRIDE IN MY COLLECTION OF TOOLS & KNOWLEDGE THAT SHOWCASE MY PERSONALITY.”

HI I’M SASHA , HOW CAN I HELP? I’VE SCOURED HIGH AND LOW IN THE QUEST FOR THE BEST. SASHA IS YOUR FRIENDLY ADVISOR WITH A SOCIAL MEDIA PRESENCE THAT IS HERE TO ANSWER ALL YOUR QUESTIONS, FROM THE OPTIMAL BURN TEMPERATURES TO TIPS AND TRICKS FOR THE BEST RIG SETUP. BOLD USE OF COLOR AND TYPOGRAPHY JUXTAPOSED WITH FINE LINE-WORK AND REAL PHOTOGRAPHY PROVIDE AN UNPARALLELED CONFIDENCE AND ASSURANCE. A BOLD USE OF BLUE THAT HAS A SLIGHT HEALTHCARE FEEL CREATES TRUST AND AN APPROACHABILITY. REFINED LINE-WORK REINFORCES TRUST AND WISDOM. SIMPLE ICONOGRAPHY IS USED TO CONVEY SENSATION FROM SOFT FLOWING LINES FOR INDICA STRAINS TO HARD ANGULAR LINES FOR SATIVA STRAINS. AN INFOGRAPHIC COMMUNICATES THE SIMPLE CLOSED LOOP MESSAGE WHICH IS IMPORTANT TO DELIVER ON THE REASONS TO BELIEVE.

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I have boundless enthusiasm for concentrates and take pride in my collection of tools & knowledge that showcase my personality.

“CANNABIS CONCENTRATES HELP ME FEEL CONNECTED TO A COMMUNITY OF LIKE-MINDED INDIVIDUALS THAT ARE INCLUSIVE AND NON-JUDGMENTAL.”

CANNABIS IS A PART OF MY EVERYDAY LIFE. I FEEL PART OF A COMMUNITY THAT IS INCLUSIVE AND NON-JUDGEMENTAL. WE CONNECT AT LOCAL EVENTS AND EXCHANGE INSIGHTS. THE INTERCONNECTIVITY OF SHAPES DELIVERS ON THAT INCLUSIVE CONNECTION AND IS A CALL BACK TO THE ORIGIN OF SOIL, SUN AND MOUNTAIN AIR. I BELIEVE THAT TRANSPARENCY IS KEY AND I TRUST COM.UNITY CONCENTRATES TO PROVIDE ME WITH THE CONSISTENCY I NEED TO BE MY BEST SELF. AN ORGANIZED USE OF ARCHITECTURE PROVIDES A SENSE OF WISDOM AND TRUST COMBINED WITH A BALANCE OF WHITE SPACE TO DELIVER ON TRANSPARENCY.

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VISUAL TERRITORIES CSF-008 VT01 05.28.20

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arae - Case Study

sativa

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ARIZONA G R O W N & C U LT I VAT E D

VISUAL TERRITORIES CSF-008 VT01 05.28.20

01.C2

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THE CHOSEN NAME We created over 300

Functional

naming options through our integrated process.

The short list comprised of 10 names was analyzed through a set of criteria and arae was chosen for its ability to deliver on functional and emotional criteria.

territory: harmony/balance

arae I see the array of choices before me and am grateful that someone is leading a new approach to my needs. name type: evocative/invented

invent

* * * * *

Clear / Descriptive Memorable Unique & Ownable Wise Reliability

Emotional

* * * * *

Intrigue Assuring Open Authenticity Coveted

Brand Exploratory

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LOGO DESIGN Utilizing the chosen Visual Strategy and Name, the logo design for arae took shape with a focus on three key applications: • Inactive/dormant • Packaging • Isolated

invent Brand Exploratory

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THE CHOSEN CONCEPT

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what do you want to feel in this moment? what do you sense you need?

BRAND VOICE

because it starts with you.

Once the visual language was established, the voice of

BRAND MANIFESTO

it starts with knowing your body, your mind, your needs, and having choice. you are not here to be told how, or what to feel, because you know yourself best.

Who you are today is not who you were yesterday, and not who you will be tomorrow what are you looking to discover?

the brand came to life

how can we guide you?

starting with a manifesto and brand language

l e t ’s b e g i n .

JOURNEY

WITHIN

guidelines to ensure arae’s tone and intention was seamless across future applications.

BRAND LANGUAGE

Vibe

Spectrum

“Vibe” is in reference to the experience-driven products within the portfolio. As of now there are 5 vibes: Tranquility, Calmness, Brightness, Bliss, and Passion

Spectrum references the world of color that arae lives in. It’s a fully saturated world with undulating and morphing colors - always in constant movement.

Feel the..

Journey Within

The call-to-action to experience a vibe. This phrase will be followed with one of the 5 vibes.

The call to action for the consumer to enter arae’s world, and to experience new vibes/sensations while using the product.

An experience in every Journey

invent Brand Exploratory

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The over-arching phrase describing the many vibes-to-be-experienced within the arae portfolio of products. This phrase intrigues and entourages the consumer to experience the variety, and to try the vibe that best fits their mood - understanding that no two vibes will be the same, and that each has a different experience offering.

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THE TOTAL PACKAGE PACKAGING - CARTON Packaging was first to time to life in the 360˚ plan. Identifying and associating product strains with moods, along with the unboxing experience feeling individualized drove the design and details of the carton.

infuse Brand 360˚

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THE TOTAL PACKAGE PACKAGING - JAR The secondary jar played a critical role in the consumer experience.

Knowing that Live Resin and Rosin were often difficult to distinguish once out of the box, we used color once again to make the experience seamless and easy.

infuse Brand 360˚

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THE TOTAL PACKAGE PHOTOGRAPHY A unique photography style was established through a detailed prepro where we art directed and collaborated with a local team to capture the various formats on tools unique to this premium, yet approachable brand.

infuse Brand 360˚

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THE TOTAL PACKAGE ICONOGRAPHY With terpenes forming the most important educational component of the brand, we created an ownable iconography library that could be utilized across print and digital to help inform consumers of the flavor profile that is critical to their dabbing experience.

infuse Brand 360˚

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THE TOTAL PACKAGE MERCHANDISER To help sell the product in various dispensaries, we created a unique fridge wrap to highlight the brand promise as well as showcase the various products all while reinforcing the brand’s unique visual properties.

infuse Brand 360˚

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THE TOTAL PACKAGE MERCHANDISER With most product often being sold under a glass table top we wanted to make the sales experience easier for the bud tender while taking cues from the jewelry category in how they merchandize product while reinforcing the spectrum experience.

infuse Brand 360˚

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THE TOTAL PACKAGE MARKETING ASSETS Two marketing campaigns were established for the brand: • Coming Soon - which teased the spectrum and CTA • Now Available - to showcase the products and drive consumers to learn more on instagram

infuse Brand 360˚

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THE TOTAL PACKAGE T-SHIRTS To launch the brand and incentivize consumers to join the email database, t-shirts were designed as giveaways highlighting the brand voice.

infuse Brand 360˚

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THE TOTAL PACKAGE WEBSITE With the brand designed to move through the spectrum of color, the website was the first digital format to showcase the undulating features developed for arae. Invok took the lead on each page design working with a UX designer to implement.

infuse Brand 360˚

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THE TOTAL PACKAGE WEBSITE With education being a key component to the brand promise, the Learn page of the website was the most comprehensive section housing a choose your own adventure quiz, tips and tricks, as well as blogs to help consumers make the best strain and format decisions.

infuse Brand 360˚

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THE TOTAL PACKAGE SOCIAL MEDIA Invok took the lead on supporting the strategic plan and identifying content buckets for the arae brand page. Utilizing the brand voice and graphics we developed a series of templates for the social media manager at Copperstate Farms.

infuse Brand 360˚

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THE TOTAL PACKAGE SOCIAL MEDIA Instagram Story template were also created a focus on education content highlighting a key differentiation of the brand - terpene profiles and lab test cards.

infuse Brand 360˚

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THE TOTAL PACKAGE SOCIAL MEDIA Engagement and consumer feedback was also cited as being extremely important to arae which lead to the develop of interactive Instagram Story templates as well.

infuse Brand 360˚

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PRODUCTION ART

NOTE TO PRINTER: Supplied QR Code placed, please confirm scanability.

F E E L

T H E

Detailed production files

A R A E A R A E

DAB B E T WEEN ºF ºF

T H E

FOR BEST USE

T A S T E

KEEP IN A COOL , DARK PL ACE .

collaborated with

S TO R AG E INSTRUCTIONS

were created as we

LOWER TEMP = MORE FL AVOR HIGHER TEMP = MORE POTENCY

1” x 2” AREA FOR STICKER APPLICATION

Copperstate Farms print 1” x 2” AREA FOR STICKER APPLICATION

1” x 2” AREA FOR STICKER APPLICATION

I T S TA R T S W I T H YO U .

C R E AT E YO U R OW N V I B E T H R O U G H

vendors to execute a unique and intricate

OUR MOOD -BASED COLLECTIVE .

JOURNEY WITHIN.

W W W . A R A E C O N C E N T R AT E S . C O M

C O N C E N T R A T E S

A R A E _ C O N C E N T R AT E S

1” x 2” AREA FOR STICKER APPLICATION

spectral design.

INGREDIENTS: CANNABIS OIL. AZDHS WARNING: ARIZONA DEPARTMENT OF HEALTH SERVICES’ WARNING: MARIJUANA USE CAN BE ADDICTIVE AND CAN IMPAIR AN INDIVIDUAL’S ABILITY TO DRIVE A MOTOR VEHICLE OR OPERATE HEAVY MACHINERY. MARIJUANA SMOKE CONTAINS CARCINOGENS AND CAN LEAD TO AN INCREASED RISK FOR CANCER, TACHYCARDIA, HYPERTENSION, HEART ATTACK, AND LUNG INFECTION. KEEP OUT OF REACH OF CHILDREN.

NOTE TO PRINTER: Emboss and Gloss and Soft Touch Varnishes applied, see hidden layers.

OUTER PRINT

INNER PRINT CSF-008

MA02

MODIFIED Sept. 10, 2020

| RELEASED Sept. 10, 2020

CONTACT CLIENT CONTACT(S)

Copperstate Farms Allie Marconi

NEW YORK 401 Broadway, Suite 1708 New York, NY 10013 212.863.9710

ACCOUNT PRODUCTION

©2020 invok brands

35 mm Diameter Label plus bleed

Tim McLaughlin Devon Luxmore-Rousset Dana Tomiczek

STATIONS AVAILABLE 4 + Finishes

PRINTER Prisma Graphics

integrate

TOP LABEL MOOD 1 OPTION 1

Process Cyan C Process Magenta C Process Yellow C Process Black C

Trim/Dieline (DO NOT PRINT)

| TARGETS/TINTS

| TYPE HEIGHT 1/32" 1/16" 1/8" 3/16"

Emboss Soft Touch Varnish Gloss Varnish

1/4"

3/8"

N

E ROS

I

TOP LABEL MOOD 1 OPTION 2

SC

N

FO

R TE

ST G

NOTE TO PRINTER: Supplied QR Code placed, please confirm scanability.

44 mm Diameter Jar

WHITE Substrate (NO INK)

IN

arae - Case Study

| PRINT/PRESSWORK TM TM TM

35 mm Diameter Label plus bleed

IV

E RES

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Brand Build

CLIENTS, PLEASE THOROUGHLY PROOFREAD ARTWORK, BEFORE PROVIDING FINAL APPROVAL. INVOK BRANDS MAKES EVERY REASONABLE EFFORT TO ENSURE THIS ARTWORK IS ERROR-FREE; HOWEVER, INVOK BRANDS CANNOT BE HELD RESPONSIBLE FOR ANY ERRORS/OMISSIONS PRESENT, ONCE FINAL APPROVAL HAS BEEN PROVIDED. INVOK BRANDS WILL NOT BE HELD RESPONSIBLE FOR ANY DAMAGES RESULTING FROM THE SALE, TRANSFER AND PRODUCTION OF THIS ARTWORK FILE FOR ANY PURPOSE. PRE-PRESS AND/OR PRINTERS: WILL BE RESPONSIBLE FOR VERIFYING ALL TECHNICAL/MECHANICAL SPECIFICATIONS, BEFORE PLATES/CYLINDERS ARE GENERATED. ANY MODIFICATIONS TO ACCOMMODATE PRINT PRODUCTION REQUIREMENTS MUST BE SUBMITTED TO CLIENT FOR APPROVAL. NOTE: FONTS WHICH MAY ACCOMPANY THIS ARTWORK, ARE INTENDED ONLY TO FACILITATE PRE-PRESS. SHOULD ANY ADDITIONAL TEXT MODIFICATIONS BE REQUIRED, THE RECEIVING PARTY IS REQUIRED TO POSSESS ITS OWN LICENSE OF THE FONTS. OUR USE OF THE FONT SOFTWARE IS DONE SO UNDER LICENSE FROM THE OWNER OF THE FONTS. WE DO NOT HAVE THE AUTHORITY TO GRANT A TRANSFER OF OWNERSHIP OR SUBLICENSE AND NO SUCH TRANSFER OR SUBLICENSE IS EFFECTED HEREBY.

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09.08.20 V 01: Initial Artwork created 09.10.20 V 02: Client Changes 09.10.20 V 02: File Release to Prisma

NOTE TO PREPRESS/SEPARATOR: - This production artwork has been prepared SIZE-AS: 100%.

- All placed images in this artwork are HIGH-RESOLUTION, unless otherwise specified.

- This artwork contains NO TRAPPING. All trapping/overprints to be applied by separator.

-This proof/PDF should not be considered colour accurate, unless otherwise specified.

LINE SCREEN NA UPC MAGNIFICATION NA SEPARATOR Prisma Graphics

Tom Masters

| REVISIONS CSF-008_Arae_Concentrates_Carton_Mood1_MA02.ai Adobe Illustrator; CC 2020 Adobe Photoshop; CC 2020

44 mm Diameter Jar

IN

44 mm Diameter Jar

FILENAME SOFTWARE/VERSION

DIELINE RECEIVED August 24, 2020 PRINT PROCESS Litho

TORONTO 219 Dufferin Street, Suite 224C Toronto, ON M6K 3J1 647.723.2006

| FILE

PROJECT Concentrates DESCRIPTION Carton Mood 1 DIELINE/SIZE 174608 KW CPFM_REV.PDF

invokbrands.com DESIGN

| PRINT SIZE 100% - PDF SIZE 100%

| PROJECT

25 mm Diameter Label plus bleed

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BUILDING TOOLS FOR BRAND STEWARDSHIP We created a comprehensive visual toolkit with Brand Guidelines that ensures the consistent application of the brand across all touch points.

inform Brand Toolkit

arae - Case Study

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Let’s create something great together!

Richard Shear Partner & Chief Creative Officer richard@invokbrands.com

Anne Marie Pagliacci Partner & Chief Executive Officer annemarie@invokbrands.com

Michael Azulay Partner & Chief Strategy Officer michael@invokbrands.com

invokbrands.com invōk brands @invokbrands

Dana Tomiczek Director, Strategy & Innovation dana@invokbrands.com