A paradise in the Riviera Maya
A private paradise in the Caribbean
When we think of a paradise, it is common for our mind to go to a white sand beach and turquoise sea, like those in the Caribbean. Millions of people from all over the world come to the Riviera Maya in search of that experience: days of tranquility on a beautiful coast, to enjoy the warmth of Mexico and its world-renowned cuisine.
At Inversiones Capital we dream of that too. That's why we found a unique location in the jungle, where we shaped a more conscious and serene version of life in the Riviera Maya.
Naomi Selva is one of the developments that are part of Naomi, a brand that encompasses residential and hotel concepts designed
for those seeking an authentic connection with nature, the sea and the lifestyle of the region. With sustainable architecture and eco-efficient techniques, the project integrates harmoniously with its surroundings, prioritizing the conservation of the ecosystem.
In addition to its 176 residential units and a Boutique Hotel with 80 suites, Naomi Selva incorporates unique proposals such as The Root, a gastronomic experience based on the farm to table concept that celebrates the relationship between cuisine, land and community.
Just 40 minutes from Cancun International Airport and 8 minutes from downtown Playa del Carmen, Naomi Selva offers sophisticated living in the heart of nature. For us, it is the purest expression of luxury
in balance. Naomi is comprised of three complementary developments: Naomi Selva, immersed in the jungle; Naomi Beach, an exclusive set of beachfront villas; and Naomi Living, which completes the ecosystem with a contemporary, wellness-oriented approach. Together, they define a new standard of living in the Riviera Maya.
Inspiring place. Vision beyond limits.
← Downtown Playa del Carmen
Kalena District
Viceroy Riviera Maya
Gran Coyote Golf Riviera Maya
← Tulum
Federal Highway 307
Caracola Av.
A privileged location
Backed by decades of domestic and international investment, this destination features the country’s premier tourism infrastructure. The Cancun-Tulum Highway 307 provides effortless access to the region’s main attractions and connects directly to Caracola Avenue, where Naomi Selva awaits — only minutes from the pristine sands of Xcalacoco Beach.
FROM NAOMI SELVA
• Downtown Playa del Carmen
• Mayan Train Station
• Cancun International Airport
• Cancun
• Tulum
• Tulum International Airport
• Chichén Itza
• Merida
WELL-CONNECTED
An international tourist destination, connected by the following means:
• Cancun International Airport
One of Mexico’s key airports and the best-connected in Latin America, featuring two runways, four terminals, and a wide array of ight routes.
• Tulum International Airport
A major gateway to the Riviera Maya, it features one of the peninsula's most advanced runways (12,319 ft), making it among the largest in the country.
• Mayan Train Station
Mexico’s most signicant railway infrastructure, fueling economic and tourism growth in the southeastern region.
El Camaleón Golf Club
Cancun →
Where sophistication and experience come together.
Whether with family or as a couple, Naomi is the foundation for enjoying everything the Riviera Maya has to offer. Experience the tranquility of the jungle, the beauty of the sea, the nightlife of Playa del Carmen and all the entertainment opportunities that the Riviera Maya has to offer, making it an excellent investment opportunity.
WELLNESS & ACTIVITIES
• Spa
• Yoga sessions
• Guided meditation
• Scuba diving
• Golf rounds
• Paddleboarding and kayaking
The Riviera Maya hosts a wide variety of world-class events, such as PGA golf tournaments, Ironman competitions, international music festivals, concerts, and shows like Cirque du Soleil. No matter the reason, you will always have a reason to enjoy your home in Naomi.
Life, rest, connection — in perfect balance
MASTER PLAN
A thoughtfully crafted ecosystem of experiences designed for harmonious living with nature. This vision gave rise to three distinct yet interconnected concepts — Aston Naomi Boutique Hotel Playa del Carmen, Naomi Market, and Naomi Residences by Aston — all guided by a philosophy of well-being, conscious design, and deep connection to the surroundings.
BOUTIQUE HOTEL
With 26 years of experience and international presence, Aston is the operating brand of our boutique hotel, delivering an exceptional service standard comparable to high-end Asian hotels, ensuring the highest quality in every experience.
COMMERCIAL
Located on Caracola Avenue, this vibrant area offers dining, wellness, and diverse activities that perfectly enhance the lifestyle of guests and residents alike. A standout is The Root — a farm-to-table culinary concept created to help you reconnect with what truly matters.
RESIDENCES
The residences, operated by the renowned Aston brand, have the advantage of offering the same services and facilities as the hotel, ensuring unparalleled comfort.
Created for your well-being, inspired by the future.
Naomi Selva offers a seamless experience where residential, hotel, and commercial spaces blend harmoniously while preserving privacy. Every space reflects the distinctive style of the renowned architectural firm Joffroy + Partners, giving the development its unique identity and character.
1 NAOMI RESIDENCES BY ASTON
• 3 towers
• 164 apartments of 484 - 1,453 m2
• 12 Penthouses with terrace and plunge pools on the private rooftop.
• Restaurant
2 ASTON NAOMI BOUTIQUE HOTEL, PLAYA DEL CARMEN
• 80 suites
• Wellness & Spa
• Restaurant
3 NAOMI MARKET
• 8 commercial premises
• 14,747 m2 of commercial area
• Farm to table experience
· Hotel Boutique ·
At Aston Naomi Boutique Hotel, the harmony of nature blends with architecture to create a space where the mind relaxes and the soul breathes. This haven is designed to offer guests the peace they seek and the rest they deserve.
It is the perfect choice for both national and international visitors. The hotel has 80 suites; the rooftop offers a sundeck, pool and magnicent views of the jungle and the Caribbean, providing an ideal setting for relaxation.
The hotel operations are managed by the prestigious brand Aston, dedicated to delivering an innovative experience in the Riviera Maya. The architecture, overseen by the renowned firm Joffroy+Partners, is distinguished by the use of natural materials that harmoniously integrate with the surroundings. Every detail has been considered to ensure a unique immersive experience.
Discover all the details of Archipelago and Aston on page 45.
presents:
The Root
A farm to table experience
The Root is an immersive dining experience that fosters a deep connection to the land through sustainable, zero-waste cuisine.
An open kitchen flows into edible gardens, where each dish is inspired by the day's freshest harvest. At the Chef’s Table, hand-picked ingredients become sensory journeys that pay tribute to the natural world.
BARNYARD
"The Corral stands at the heart of the project, reflecting a vision of conscious, harmonious animal care. As a self-sufficient ecosystem, it embraces regenerative practices like rotational grazing, rainwater capture, composting, and solar power. Here, guests are invited to reconnect with the rhythms of farm life and explore how sustainability and animal well-being shape the daily flow of this living landscape.
HARVEST GARDEN
Guided by permaculture principles, our organic garden nurtures a diverse range of chemical-free plants. Wander through the edible forest, pollinator garden, and medicinal herb beds — each space designed for exploration, harvesting, and learning. Garden dinners and hands-on workshops offer a meaningful way to reconnect with the earth.
HOMEMADE
Every morning, we honor the beauty of local and handcrafted foods: sourdough breads, yogurts, honey, plant-based milks, cheeses, smoothies, and organic coffee — all prepared on-site or sourced from trusted regional partners. At Rincón Cero, surplus ingredients are creatively repurposed into new flavors, served in compostable dishware. Morning yoga, hydration stations, and the Seed Table round out this thoughtful, regenerative experience.
The Root Farm
This boutique market features fresh, traceable products from The Corral and The Cultivo — including fruits, eggs, herbs, honey, cheeses, and meats, all thoughtfully packaged with sustainability in mind. Guests can harvest their own ingredients, sample artisan preserves, and participate in guided tastings. Subscriptions allow for delivery of fresh goods throughout their stay. Beyond a market, it serves as a vibrant hub connecting producers and community.
Farm to table
“RAICES DEL AGAVE” BAR
Raíces del Agave is a craft distillery where mezcal and tequila are made from organically cultivated agave. Botanical cocktails, traditional fermentations, and ancestral methods combine with zero-waste principles. The experience features 'Tlachiquero Hour,' drink clarification, eco-friendly utensils, and milpa-inspired bites, honoring Mexico’s liquid heritage.
JUICE BAR
Tucked between the residences, the Juice Bar serves up smoothies, cold-pressed juices, and wellness elixirs crafted from fresh garden ingredients. Every element reflects a sustainable mindset — from edible straws and a digital menu to upcycled décor and an effortless eco-chic vibe that encourages mindful, guilt-free indulgence.
TOUR
This guided experience offers a journey into The Root’s philosophy. From the gardens and the corral to the market, each step unveils regenerative practices and the rich flavors of the region. The tour ends with a tasting and a thoughtful natural gift — a simple reminder that mindful eating can positively impact the world.
THE ROOT MARKET
· Access to commercial area ·
BY ASTON
Embrace the serenity of a natural paradise.
Naomi Residences by Aston is envisioned as a contemporary retreat embraced by the jungle, where architecture flows seamlessly with nature to create a lifestyle of serenity and connection. Each space is thoughtfully designed to inspire rest, reflection, and harmony — celebrating the beauty of the surroundings and the understated luxury of peace.
Part of a master plan
"Naomi Residences by Aston invites you to enjoy a variety of atmospheres in one setting — pools, reflecting ponds, lounges, and fire pits — all surrounded by the beauty of the jungle. Designed to blend effortlessly with its natural surroundings, every corner of Naomi Selva is crafted for comfort and ease.
With 164 residences and 12 penthouses, this jungle haven offers diverse layouts and styles to fit any way of life.
Under a unique investment model, all residences are operated by the prestigious Aston brand, guaranteeing high-quality management and services equivalent to those of our Boutique Hotel.
A
• Grand Deluxe Apartments, Villas and Family Villas from GH to the 4th floor
• 6 Penthouses on the 5th floor, with terrace and plunge pool on a private rooftop.
B
• Junior and Deluxe apartments on all 5 floors.
• Adults-only rooftop with plunge pools, grill areas and sundecks.*
• TOWER B
• Grand Deluxe Apartments, Villas and Family Villas from GH to the 4th floor
• 6 Penthouses on the 5th floor, with terrace and plunge pool on a private rooftop.
*Exclusive amenity for Tower B
TOWER
TOWER
Caracola Avenue
Boutique Hotel
Comercial area
A design that harmonizes elegance, comfort, and function
An oasis of well-being and comfort
Discover a world of luxury and pleasure, where every amenity is designed to elevate your living experience. At Naomi you will find everything you need to enjoy yourself to the fullest.
11.
12.
13.
14. Controlled access 15. Parking 16. Adults-only rooftop with plunge pools, grill areas and sundecks. AMENITIES
/
THAT ELEVATES THE EXPERIENCE
Under Aston’s expert management, Naomi Residences by Aston provides an exceptional selection of amenities and services carefully designed to enhance the experience of every guest and resident, guaranteeing comfort, tranquility, and impeccable attention at every moment.
amenity for Tower B
Restaurant
Firepit
Sundecks
Family pool
Adults pool /Pool bar
Kids pool
Diving pool
Sport Swimming Pool
Gym
Yoga Deck
Zen room
WC
Showers
Spa
Commercial area
WI-FI Zone
Outdoor activities
Tours and transfers
Cleaning and maintenance
Babysitter
Shopping service
24-hour reception
24-hour security
24-hour room service
Laundry service
Medical care
Bellboy Service
Luggage storage
Valet parking
· Villa Garden ·
Apartments
5 models | 484 - 1,453 ft 2 | 1 - 3 bedrooms
Junior
1 bedroom, 1 bathroom with shower and bathtub, kitchen and living room with balcony.
MODEL LOCATION / TOWER: B / FLOORS: GH, 2, 3, 4 Y 5*
INTERIOR: 452 ft²
BALCÓNY: 32 ft²
TOTAL: 484 ft²
Deluxe
2 bedrooms, 1 bathroom, kitchen, dining room and living room with balcony.
MODEL LOCATION / TOWER: B / FLOORS: GH, 2, 3, 4 Y 5*
INTERIOR: 667 ft² BALCÓNY: 32 ft²
TOTAL: 699 ft²
*Some units located on the level GH have an additional outdoor garden.
Gran Deluxe
2 bedrooms, 2 bathrooms, kitchen, dining room, laundry center and living room with balcony.
MODEL LOCATION / TOWERS: A Y C / FLOORS: GH, 2, 3 Y 4*
INTERIOR: 883 ft² BALCÓNY: 86 ft²
TOTAL: 969 ft²
*Some units located on the level GH have an additional outdoor garden.
2 bedrooms, 2.5 bathrooms, kitchen, dining room, living room, laundry room and double balcony.
MODEL LOCATION / TOWERS: A Y C / FLOORS: GH, 2, 3 Y 4*
INTERIOR: 1,141 ft² BALCÓNY: 108 ft² TOTAL: 1,249 ft²
*Some units located on the level GH have an additional outdoor garden.
Family Villa
3 bedrooms, 3 bathrooms, kitchen, dining room, laundry and living room with balcony.
MODEL LOCATION / TOWERS: A Y C / FLOORS: GH, 2, 3 Y 4*
INTERIOR: 1,238 ft² BALCÓNY: 54 ft² TOTAL: 1,292 ft²
*Some units located on the level GH have an additional outdoor garden.
Penthouses
3 models | 3,724 - 4,273 ft 2 | 3 bedrooms
PH Junior
3 bedrooms, 3.5 bathrooms, kitchen, dining room, living room, laundry room, flex, balcony and private rooftop.
MODEL LOCATION / TOWERS: A Y C / FLOOR: 5
INTERIOR: 1,808 ft²
BALCONY: 108 ft²
ROOTOP: 1,808 ft²
TOTAL: 3,724 ft²
Social area, 1/2 bathroom, plunge pool, wet and dry sundeck, outdoor shower, grill area and storage room.
Private Rooftop
PH Deluxe
3 bedrooms, 3.5 bathrooms, kitchen, dining room, living room, laundry, flex, balcony, terrace and private rooftop.
MODEL LOCATION / TOWERS: A Y C / FLOOR: 5
INTERIOR: 1,787 ft²
TRZ. & BALCONY: 441 ft²
ROOTOP: 1,712 ft²
TOTAL: 3,940 ft²
Social area, 1/2 bathroom, plunge pool, wet and dry sundeck, outdoor shower, grill area and storage room.
Private Rooftop
PH Villa
3 bedrooms, 3.5 bathrooms, kitchen, dining room, living room, laundry room, flex, double balcony, terrace and private rooftop.
MODEL LOCATION / TOWERS: A Y C / FLOOR: 5
INTERIOR: 1,851 ft²
TRZ. & BALCONY: 689 ft²
ROOTOP: 1,733 ft²
TOTAL: 4,273 ft²
Social area, 1/2 bathroom, plunge pool, wet and dry sundeck, outdoor shower, grill area and storage room.
Private Rooftop
www.astonhotelsinternational.com
in Mexico
Throughout its history, the renowned Archipelago hotel chain has received multiple awards, including the achievements of the group as a whole, brand awards and numerous accolades for its individual hotels.
Archipelago arrives in Mexico with the multi-award winning Aston brand, perfectly supplementing the innovative idea that Naomi seeks to offer.
Aston is distinguished by an unparalleled track record of more than two decades of service to millions of satisfied international guests, making Aston the best known brands in Archipelago International.
Nº 1
Privately Owned and Independent Hotel
Operator in Southeast Asia
Top 40
Ranked among the top hotel groups globally
25+ años
Of industry Innovation and Leadership
350+
Properties among 200+ destinations
EL EQUIPO
Un sueño en la Riviera
After two years of planning the perfect project and analyzing in detail the activities that could be carried out in an environment close to the sea, it is with great pleasure that we present Naomi, a real estate project in Riviera Maya that brings together the best in each field to provide a unique experience.
At Inversiones Capital, we have considered every aspect to ensure an ideal operation and a solid capital gain for your investment. Our Naomi master plan, which involved a significant investment in land and infrastructure, as well as hours of design and management, consists of three 226,042 ft2 residential buildings with 176 units, a 80-key hotel and 16,145 ft2 of commercial area.
We are a company with over 15 years of experience, focused on achieving the best performance and products to deliver valuable results. We create visionary projects that help shape communities and urban life, leading with our vision of the future and acting with integrity. Our goal is to increase the equity value of our clients and investors both nationally and internationally. Most importantly, our experience ensures peace of mind for our clients, while maintaining a commitment to innovation.
Architecture firm founded by Christian Joffroy and in charge of the Naomi project design. They implemented a modern aesthetic that showcases their expertise in the use of natural materials.
A private hotel group with over 45,000 rooms and residences across more than 200 locations in Souteast Asia, the Caribbean, the Middle East and Oceania. A trusted hotel company with a long-standing track record and a portfolio of 11 award-winning brands
Mexican company with 20 years of experience, dedicated to generate, develop, manage and promote real estate projects. It specializes in commercial and industrial ventures, always seeking the highest returns at the minimun risk offering its investors the greatest possible surplus value.
Company formed in 2001 by a group of advisors with more than 20 years of experience. It offers financial consulting and investment portfoio management services for private clients and families.
info@naomiriviera.com
+52 984·279·2017
SHOWROOM INCAP EXPERIENCE CENTER
Quinta Avenida esquina Calle 40 Playa del Carmen Q. ROO
www.naomi.mx/selva