The Flooring Show, 19-21 September, Harrogate
SHOW GUIDE
First sight
Above left: Primo Above: Woodland Heather Twist
Primo will see an addition Cormar Carpet Company is delighted to return to The Flooring Show this year. In addition to two new ranges, including Woodland Heather Twist, it will also be unveiling its recent POS brand refresh. Celebrating its 65th anniversary year, the company continues to innovate with range launches and sales tools. At Harrogate, Cormar will be showcasing new in-store display options and POS material which offers retailers an
The trade portal will be demonstrated
106
Interiors Monthly September 2021
improved way of showcasing its awardwinning carpet ranges in their stores. The newest member of the Primo family will be debuted. It has a palette of 14 contemporary shades, featuring tonal greys and some new bold colours, diversifying the company’s portfolio. The collection is tufted on 1/10th gauge machinery and retains the same stainresistant and hardwearing properties as Cormar’s Easy-Clean ranges.
Alongside, Cormar will also be showcasing its latest wool collection, Woodland Heather Twist, an 80% wool blend launched in Spring 2021. This is also tufted on 1/10th gauge machinery, creating a fine, dense pile for added comfort and durability in the home. Once again, Cormar will be exhibiting at the front of Hall A, with the team providing live demonstrations of the award-winning trade portal, showing the latest features and giving customers the opportunity to sign up and register during the show. Visitors to the stand will have the chance to see other recent launches, such as Inglewood Saxony. ‘We are delighted to be unveiling our new POS material and in-store display options for retailers. Key to our service is the support and sales and marketing materials that we provide to our retailers, equipping them with the best possible tools and product information to be able to effectively showcase our carpet ranges,’ says David Cormack, Cormar marketing director. Visit: www.cormarcarpets.co.uk
