Interiors Monthly May 2024

Our best-selling EasiCare range just got better. New colourways now added.

A wake-up call for everyone

Carpetright’s IT woes provide a warning to ensure system security before you fall victim

Carpetright falling victim to a cyber attack has to be a lesson for the entire industry. The previous high-profile victim of a similar incident was Furniture Village in the summer of 2021. Then the chain saw its reputation with customers dragged through the mud online as it struggled to fulfil orders, having to fall back on paper records and unable to tell anxious and angry shoppers where their furniture was. Today the chain’s Trustpilot score has recovered to 4.8, but I’m sure there are many 2021 customers who have vowed never to enter its doors again.

Carpetright’s attack seems different, in that it left staff unable to complete orders, access payroll details and make payments (and its phone system still seems to be not 100%). Losing at least a week’s worth of customer orders is something no retailer can afford, let alone one that has recently called in consultants to see how costs can be cut.

Having spent time and effort selecting the flooring they wanted, only to be told ‘Sorry, Madam, we cannot seem to process your order,’ by embarrassed staff and receiving the same answer when they returned to the store a few days later, how many shoppers simply gave up on Carpetright and went elsewhere? No-one – including the chain – will ever know.

Regardless of how new IT systems are, they are vulnerable. I read a quote the other day that went some way to explain why so many companies are seeing system outages: we keep adding new bits to the Internet that rely on the old bits continuing to work and doing things they weren’t really designed to do. If you haven’t already, set aside a pot of money (probably larger than you’d like) to make sure you don’t become the next victim. Don’t just ask the people who sold you your system: use experts in cyber attacks who will look at your position with fresh eyes and really know the smallest detail.

Salone’s record 370,824 visitors (up a fifth on 2023 and 110,000 on 2022) saw Rho almost packed to the rafters and proved that if you have companies the industry wants to see, people will flock.

First Impressions: Victoria Carpets’ bestselling Easicare range just got better Visit: www.myvictoria.co.uk

INTERIORS

4 Carpetright hit by cyber attack

6 S ales rebound in March

10 Five sentenced over fraud FEATURES

12 New products

18 Experiences

The customer is king

Fitting Wood: be good

Review Salone, SaloneSatellite, MIFF, CIFF

Editor: Andrew Kidd

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Furniture advertising (North): Jarrod Bird

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Carpet, flooring advertising: Joanne Paull

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Representative in India: Amarjeet Singh Gianni

T: 0091 98390 35458 E: as_gianni@yahoo.co.in

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Beds and bedroom

Carpetright stores unable to trade after cyber attack

Carpetright’s store network was left unable to process consumer orders after the chain was hit by a cyber attack.

Hackers were able to infect computers at its Purfleet, Essex head office with malware last month, which limited access to systems.

‘Its an issue across the entire store network. We aren’t able to put any orders through as our systems have been down since Thursday [two days after the attack],’ The Times quoted an employee.

A spokesman for the chain said online customers had been ‘largely unaffected’ by the attack and were able to make new orders and pay balances on orders.

However, visitors to its website are being told ‘we are still having technical issues with our phone systems. Please go into Stores to receive an Extra 10% Off new orders or contact our customer care team if you need us.’ The online store finder also seems to be not working.

Carpetright says the malware was isolated before it could destroy any employee or customer data.

‘Since identifying and isolating a software attack last

New online look for Back in Action

Back-care upholstery specialist Back in Action has introduced an updated website.

Featuring a revised interface and larger image gallery, additional video content and explanatory information, the modernised website offers a cleaner and more responsive design with improved functionality to streamline navigation through the range of products.

Already Back in Action has noticed a greater overall user

experience, and engagement per session with the new website is already up 15% year on year.

‘Our priority as a business is helping our customers, however our previous website was not the easiest to navigate and so we knew we needed to bring it up to date with our mission and we couldn’t be happier with the results. We have already received very positive feedback from customers following the update,’ says Lucinda Newbound, Back in Action partner.

‘As a team, we spent a lot of time researching what we wanted from the website, and identifying areas that needed improvement to benefit the user experience, and so it’s rewarding to see and hear how the new website is improving

week, the team has been working round the clock to minimise disruption for our customers. We apologise sincerely for any delays.’

The lack of access to systems also saw the flooring and beds chain unable make payments to suppliers.

Flair relaunches Cuckooland

Ecommerce group Flair Furniture has relaunched the interiors website Cuckooland.com.

The move comes months after the group, parent of Bed Kingdom, bought the assets of the failed etailer from administration.

‘We’ve had a promising few years in terms of business growth, and this asset acquisition paves the way for us to expand laterally.

It’s a great opportunity for us to branch out and work alongside new and existing

customer experience.

‘We pride ourselves on providing excellent service at every stage. It’s this reputation that garners return customers, and incredible word-of-mouth recommendations within

suppliers,’ says Ashley Hainsworth, Flair Furniture founder.

‘We already have a strong digital presence for children’s beds through one of our biggest brands, Bed Kingdom, so acquiring Cuckooland’s website and assets made sense. We’re pleased to be in a position to nurture and expand this exceptional brand.’

Hainsworth founded the group in 2011, and in 2023 opened a 70,000sqft distribution centre.

local areas for the four stores. Recognised by Trustpilot as number one across multiple categories including home furniture companies, bed shops and office furniture shops, Back in Action is a fivestar business on a mission.’

Carpetright was unable to process orders in-store

The new website

Dixie - Blending comfort with technology with a premium contemporary design. Optional features include wireless charging, cooling cup holders, fold-out spotlights, Bluetooth speakers, storage spaces, and customizable recline and lumbar support.

Dixie

Visionnaire deal

Retail sales enjoyed major March rebound

The value of furniture and flooring retail sales rebounded in March.

Furniture and lighting sales in England, Wales and Scotland jumped in value by 26.5% compared with February 2024, reaching £1,481,592,000.

This was the 13th best month of the 459 months since comparable records began in January 1986, according to Office for National Statistics data.

The value of sales was 7.45% lower than March 2023 and 7.2% lower

than March 2022.

The value of flooring sales leapt by 32.5% compared with February 2024, reaching £271,061,000.

This was the fourth best performing month after March 2008, March 2022 and September 2022.

Sales were 1.5% lower than March 2023 and 2.5% lower than March 2022.

The figures are not seasonally adjusted, do not take inflation into account and are subject to revision.

The Cotswold Company looks to NI for growth

The Cotswold Company is to expand its premium delivery service to Northern Ireland. The furniture chain says the online expansion will allow it to pursue new growth opportunities as it aims to grow into a leading lifestyle homeware brand. It says a local delivery company will handle orders, including delivery to room of choice and packaging removed and recycled.

‘The Cotswold Company has served customers on the mainland for decades… Building on this growing demand, we’ve seen increasing interest from customers in Northern Ireland in recent years and started trialling a handful of orders last summer,’ says Alan Joseph, The Cotswold Company coo.

‘It was a great success with very positive outcomes

but required changes to our systems, customs arrangements and logistics, as well as new staff training to ensure we replicate our high-quality service.

‘In the coming weeks and months, we are really excited to introduce The Cotswold Company to consumers in Northern Ireland and help more people switch to furniture that lasts a lifetime.’

£30,000 prize for woolly thinking

Companies innovating in the use of wool are urged to enter the Innovation in Wool Awards 2024, to share a prize fund of up to £30,000.

The award is open to anyone with a commercial project that showcases wool in a new, novel, inspirational or innovative

way. Entries are invited from those working in clothing, interiors, the building sector, insulation, agricultural, medical or other scientific and novel industrial wool applications.

The award is overseen by The Woolmen’s Company CIO, The Company of The Merchants of the Staple of England Charitable Trust, The Worshipful Company of Clothiers (Worcester), and supported by the Campaign for Wool. The closing date is 21 July. For full criteria, see innovationinwool.com. Solidwood, an unique composite made from wool, was a 2023 winner

Investment group FARO has taken control of the Visionnaire furniture brand, acquiring the majority stake in the living room, bedroom, bathroom, kitchen and outdoor manufacturer held by venture capital company Apheon.

‘I am proud that with this exciting partnership, Visionnaire remains an “Italian” company, joining FARO and its leader Marco Bizzarri, who has a unique track record and experience in the luxury sector. This year Visionnaire celebrates its 20th anniversary. This is the perfect moment to grow and propel Visionnaire to the pinnacle of the world’s most important luxury brands,’ says Leopoldo Cavalli, Visionnaire co-founder and ceo.

Apheon acquired its stake in Visionnaire in 2014 with the aim of accelerating the brand’s international expansion. The company saw its management overhauled and re-focused its strategy away from a concentrated end clientele in Eastern Europe. It has since successfully opened five showrooms in strategic luxury locations – Los Angeles, Miami, Hong Kong, London and Dubai – and aggressively expanded its exclusive monobrand network to more than 25 stores.

Egyptian actress and model Salma Abu Deif stars in Visionnaire’s 2024 advertising campaign

The way to connect

In the post-pandemic era, trade shows are more vital to your business than ever, says Zoe Bonser,

Clarion Retail portfolio director

As we get closer to reopening the doors for the Manchester Furniture Show (MFS), we can’t wait to reconnect with the wider furniture community. The importance of trade shows is ever present as they are the meeting place for the industry, with suppliers showcasing their products and services, while the furniture community unites to connect and network with one another.

With customers’ buying behaviours changing since the pandemic, businesses have had to evolve and adapt in their approach.

With email marketing becoming more limited and the introduction of hybrid working making customers and new territories harder to reach, face-to-face selling is still the number one way to connect with customers.

The way that trade shows unite the industry is truly unique, as the connections formed – either at the stands or at the bar – are vital stepping stones in forming long-lasting connections. The social hubs that trade exhibitions have become offer visitors not just the exchange of goods but ideas and information as well.

We have seen proof of this importance among our MFS visitors. We are already tracking 33% ahead on visitor registrations, with top names already signed up including Bensons for Beds, Fabb Furniture, Leekes, Oak Furnitureland, Robert Dyas, ScS, Sofology, The Very Group and many more.

For business owners, trade shows are the place to be and be seen. Top brands including Ashwood Designs, AWS Trading, Blue Bone Imports, Buoyant Upholstery, La-Z-Boy, Kettle Home and more have already signed up, as MFS is perfectly timed for their customers looking for the perfect mid-year refresh.

So don’t miss out, register now to join us at MFS.

Visit: www.thefurniture shows.com

YOUR 2024/5 SUCCESS STRATEGY?

5 ESSENTIAL WAYS TO MAXIMISE YOUR SALES AND PROFIT

● ADVERTISING – Most advertising does not work very well. If yours isn’t, stop wasting your money now. Don’t blame the media, blame the message. Re-design your advertising in a benefits-orientated-style. Call Greenwood for effective copywriting and marketing know-how.

● PRODUCTS – Be ruthless with your precious floor space. If a product or collection isn’t performing after being given a fair trial, then clear it and replace it with a faster selling line. Test and measure the selling potential (or not) of your products in an accelerated Greenwood Sale.

● SELLING SKILLS – Get good at selling. Most retailers don’t employ a proper retail sales process for big ticket goods. The most successful ones do. Invest time and money in quality sales know-how. Call Greenwood to arrange an effective sales training course for your team.

● COMPETITION – Check your competition to find out what they are offering. Avoid all-out price wars. Outperform your competition on the most relevant beneficial points including choice, quality, value and service. Call Greenwood to mystery shop your competitors.

● PROMOTION – Promote your business effectively. Every good retailer from Aldi to Harrod’s does. Consider using a Greenwood Sales Promotion to increase sales, turn stock into cash and win future market share, while protecting your profit at the same time. Call Greenwood!

FIND OUT MORE ABOUT GREENWOOD SALES...

Take a look at our website or call us now on 07771 700247, or, send an e mail enquiry, and I’ll gladly call you to discuss the exciting possibilities we can offer you, without obligation.

We are now booking Greenwood Sales right across the UK and Ireland from late summer 2024 to spring 2025 on a first come first served basis.

Book your sales event early to guarantee exclusivity for your business.

UK & Ireland’s Leading Experts in Retail Sales Promotion sales@greenwoodretail.com www.greenwoodretail.com

Zoe Bonser

HUDSON & BROOKLYN

updated with soft & natural tones

Hudson & Brooklyn from AW has been a popular range for us over the years, it’s a great everyday carpet and suitable for anywhere in the home.

We stock the Brooklyn quality and we find this a perfect family friendly carpet at an affordable price.

The new colours have definitely enhanced the range and kept it on trend for our customers.

Lee - Direct Carpets

Hudson is our “go to carpet”. Good quality, good colour range, good value.

Steve - Shaws floors

I’ve been using Hudson & Brooklyn for a few years and brooklyn has become one of my best sellers.

The colours are on point and the coverage of the product gives outstanding value for money.

Also which makes my life easier is that the fitters have no complaints and are complimentary to how it fits and looks after installation.

With the new colour bank and more Heather’s options

I’m confident it will remain my go to twist of choice!

Paul - Professional carpets

Five sentenced after ‘persistent’ furnishing fraud

Five people involved in a £500,000 fraud and money laundering scheme involving flooring and furniture companies have been sentenced.

Neale Rothera, 49, was described by the Insolvency Service as the scheme’s ‘ringleader’, and sentenced to six years and four months, at Leicester Crown Court.

Rothera set up businesses, which claimed to sell furniture and carpets, and used them as vehicles to commit the offences.

Simon Wakefield, Frederick Penn, Shona Walters and Laura Perkins were all sentenced at the same hearing.

The Insolvency Service said the four companies Rothera helped establish claimed to be in the business of selling carpets and furniture in the Leicestershire area, but were ‘in large part a sham’.

Mark Stephens, Insolvency Service chief investigator says the fraud was ‘very sophisticated, persistent and carefully planned. Neale Rothera was the common theme throughout, devising the schemes and orchestrating

peoplein February.

their implementation. Rothera was ably assisted by the others, who fronted the companies or helped him launder the fraudulently obtained funds while he acted as a shadow director.

‘None of the individuals involved was exploited or coerced into taking part in this criminal behaviour, and we hope these sentences serve a warning to those considering such fraudulent actions.’

The offences happened in 2012 and 2013, involving invoice factoring for Thistle Interiors Ltd, Sorrel Trading Ltd, Wakefield Trading Ltd and Penn Interiors Ltd. Rothera enlisted the help of Walters, Wakefield and Penn to act upon his behalf as directors, as no bank would make a credit agreement with him. The three ‘played a willing and active role’ in securing the factoring agreements, the Insolvency Service added.

Rothera used money from this fraud towards compensation he was ordered to pay after a previous fraud conviction.

Wakefield withdrew £235,340 on Rothera’s behalf between July and August 2012.

Rothera pleaded guilty to four counts of fraud by false representation and one count of money laundering and, along with his prison sentence, was disqualified as a company director for nine years.

Walters, 54, and Penn, 76, each received a 19-month suspended prison sentence, 20 days of rehabilitation activity, and 140 hours of unpaid work, after pleading guilty to one count of fraud by false representation and one count of money laundering each.

Wakefield received a 22-month suspended prison sentence, 10 days of rehabilitation activity, and 175 hours of unpaid work, after pleading guilty to one count of fraud by false representation and one count of money laundering. Perkins, 31, pleaded guilty to one count of money laundering, receiving an 18-month community order and 50 hours of unpaid work. The director of Sorrel Trading Ltd was not prosecuted due to insufficient evidence.

Some £562,901.64 was never recovered by the banks involved in the invoice factoring.

Dunelm lifts sales and margins

Dunelm says it has been able to lift sales, largely driven by volumes, in recent weeks despite ‘challenging’ conditions in two of its largest markets.

Sales rose by 3% to £435m in the quarter to 30 March, with gross margins increasing by 60bphs.

The FTSE 250-listed company says it expects pre-tax profit for the year to be ‘broadly in line with market expectations’ of £202m.

‘We have delivered a resilient performance in Q3, with continued volume-based sales growth through a period of more challenging and volatile market conditions. Whilst discretionary spend remains

and

under pressure, our relevant and attractive product offer continues to resonate with customers as they shop

across our broad ranges to find quality and value for all areas of the home,’ says Nick Wilkinson, Dunelm ceo.

Peter Foulon, Associated Weavers product development director has added marketing to his responsibilities. The manufacturer recruited Sebastiaan Deboodt as md in January.

Bensons for Beds has confirmed Mark Slater as chief commercial officer, having joined the retailer in an interim capacity

Paul Barratt (below), Karndean md has become md at Cormar Carpet Company.

Dunelm has boosted furniture

homewares sales

Make lifeeasy easyliving

1 2

1 Wall&decò’s Mediterraneo is a wallpaper that captures a moment in time and space: a climbing green plant spreading across the wall, covering and transforming it. The design, inspired by leaves fluttering in the wind, generates a visual experience, a sensory journey through the colours of the Mediterranean. The wallpaper is available with an azure or pink ground.

Visit: www.wallanddeco.com

2 For some homes, only the natural look of wool will do. With Abingdon Flooring’s Country Collection those homes can now benefit from the practicality of Stainfree carpets too. Using a special yarn that combines a matt lustre with a Berber fleck, Country Collection has all the beauty of a natural wool yarn and the bleach-cleanable practicality and lifetime stain warranty that comes with Abingdon Flooring’s Stainfree family. Visit: www.abingdonflooring.co.uk

3 Sipario is the new light design project by Gupica for Fiam The curtain (in Italian, sipario) symbolically separates the real world from the world of imagination and creativity: when it opens, the viewer is enveloped in light and wonder. Visit: www.fiamitalia.it

4 The first and only waterproof wood floor, Quick-Step’s Cascada has made the seemingly impossible possible: a wood floor for use in kitchens and bathrooms without worry. Cascada uses Wood for Life technology and a precision fit to prevent moisture reaching its core and provides a lifetime warranty in kitchens and bathrooms.

Visit: www.quick-step.co.uk

4 5 3

5 Studio Casa is the expressive new home and office collection from LeoLine that lets your customers be themselves across home offices, kitchens, hallways, utility areas and more. Featuring trending herringbone in the new look of Clara; Mist limewashed wood planks; a range of classic oaks; the smart mineral of new Avalon; Padua concrete and the tile of Astrion, Studio Casa’s modern looks give something unique for every home.

Visit: www.leoline.co.uk

MARZANO

Our outdoor spaces have become areas for both relaxation and gathering with friends and family, which means bringing the home life into the garden with lounge and dining sets is more important than ever.

With a 2 seater sofa, 2 armchairs and an elegant FSC Acacia wood topped coffee table, this lounge set is a chic modern addition to your outside space. With eye catching wrap around woven detailing in PE round wicker, the chairs and sofa are finished off with UKFR foam cushions for comfort and practicality.

Scan the QR code for more 

6 For retailers, wholesalers and buyers visting Flanders Flooring Days, a visit to Louis de Poortere at the Kortrijk Expo Hub or at its showroom will be time well spent. Discover the circular Ecorugs concept; the Monochromes project and the Richelieu carpet collection at Expo Hub, or a facility tour at Mouscron. Visit: www.louisdepoortere.com

7 Moduleo LayRed can now be finished with a range of highquality accessories perfectly matched to the floor’s striking wood and stone designs, including upgraded skirting; a new scotia and the three-in-one profile. Using a waterproof monomaterial construction – made of up to 30% post-consumer recycled content – with direct-print technology for the perfect pattern match, the new accessories are a significant upgrade. Visit: www.moduleo.co.uk

8 Join an elite group of professionals and boost your business with the benefits of training at The Academy for Excellence in Flooring . More than 90% of Quick-Step Master Installers believe the programme benefits their business: showing customers and retailers you are committed to delivering a quality installation; being an ambassador for Quick-Step; an online listing, and free lifetime Quick-Step Installation warranty. Visit: www.quick-step.com

9 The updated Floorwise Zenith and Max Reflections profiles ranges are available with anodised finishes that complement the latest decors. Finishing a carpet installation with Reflections, installers can now choose Brushed Black and Brushed Space Grey finishes alongside the existing Brushed Steel Nickel and Chrome. For wood, laminate and LVT, Zenith now includes Black and Space Grey alongside the bestselling matt silver and matt gold finishes. Visit: www.floorwise.co.uk

10 ADP provides a diligent and reliable furniture assembly and installation service across the UK. It has the know-how and experience to strategically orientate offices, student accommodation, hostels, hotels, B&Bs, build-to-rent properties or commercial settings, ensuring your furniture is built safely and quickly, to your requirements and timescales. Visit: www.adp-distribution.co.uk

9

8 10

worries no

Cake or red wine on your carpet? A nightmare? Not anymore.

Our new EcoClean collection gives households one less worry. The EcoClean yarn is produced / manufactured to the highest specifications and includes a special primary coating that ensures that stains do not stick permanently. The excellent stain repellent properties of the EcoClean recycled PET yarn ensure this.

A nasty stain? In most cases, a damp cloth will do. Of course, a textile cleaner will further simplify cleaning. The carpet is resistant to the most agressive cleaning methods, including diluted bleach. But most importantly; no matter how you handle it, the stain will vanish.

Why Eco? The carpet is made from 100% certifed recycled PET yarn. Why Clean? Stains (<600C) will not stick to the Solution Dyed yarn.

Looking for independent proof or more information?

Just scan the QR-code:

NEW STYLE POS AVAILABLE TO ORDER NOW

When it comes to our man-made products, our EasiCare range provides outstanding quality, exquisite trend colour-ways, bespoke POS and price points to help you offer your customer a solution when budget is important.

Designed to provide households with both practicality and style. By utilising polypropylene yarns these products are hardwearing, but also offer a softness making them the perfect floor for any room in your home.

New style POS now available. Contact the sales office to find out more.

Tel: 01562 749300 / Email: sales@myvictoria.co.uk

In the right place

Take tips from exhibitions and make sure your bestsellers are firmly in view, says our correspondent

There may be fewer shoppers making their way to your store but it means your staff have more time to assist customers

THE RETAILER

As I write this the INDX National Flooring Show is nearly upon us and by the time you read this it’ll be just a memory – that is, until the Harrogate exhibition arrives. These two shows give us an idea of colours, trends and products we are likely to see in the future. One way to show product at its best is to look at how the product displays are shown at the two events. Most manufacturers and suppliers have a good idea of which colours will be the best ones to push to the front of their stands and will showcase them for people to see. When things get tough it makes good sense to show the best of the best in the hotspots of your displays.

When I worked for a large nationwide carpet company, the rule about carpet displays was that the top three bestselling colours should always be displayed on the top three lecterns, or at eye level on the

wall display units. It’s obvious when you think about it.

When times are tough, as they are at the moment, we have to look at all aspects of the business. Sales and pricing are finely balanced with the need for a strong gross profit. The recent spate of price reductions gives a great opportunity to sell at a better price for the retailer and the customer. You don’t have to pass on the whole reduction. Next on the list is the need to look carefully at business expenditure. It is easier to make a number of money-saving decisions than to target large efforts that in reality are things you probably will not be able to do. Look at your purchase of fitting ancillaries such as underlay, gripper rods and adhesives, for example: the price for everyday products does vary from one wholesaler to another. But don’t put price reductions before getting good service – it is no good if you get a good price but the item is out of stock.

It has certainly been a couple of difficult

months, with customers seeming to be an endangered species. However, we work on the assumption that if customers come into a carpet and flooring shop then they are probably looking to buy a new carpet or floorcovering. What we are seeing at the moment is fewer people but bigger sales, and also sales of better-quality carpet and flooring. It really is true that the customer is king and that we need to go above and beyond what we do to get the sale and satisfy them. With fewer people in our shops, we will definitely have plenty of time to assist our customers.

It will be very interesting to see how the different suppliers at INDX National Flooring Show showcase their products and what the trend for Autumn trading will be. It is generally accepted that the Autumn may bring a general election, and this will possibly create a little uncertainly for our customers. As I’ve said before, it is a matter of tough times ahead.

Andy Laird, Fludes Carpets owner

Fludes Carpets

Richard Renouf

Domestic matters

What should have been a simple job turned into a disaster for long-suffering Dave

‘Richard, please could you pop round and have a look at something for me? I don’t want you to do anything, just give me advice.’

From the tone of Dave’s voice it was clear: he’d started something he couldn’t finish and was in a bit of a panic.

The situation became clearer when Dave crept out of his front door before I had made it even halfway down his drive.

‘I’m desperate. I’ll give you a hundred

quid if you can do this job for me. My wife thinks I’m completely incompetent and it’s really getting between us, but don’t tell her this!’

Dave led me to a back bedroom where an old curtain track was lying on the bed. On the window sill was a jumbled mess of old and new brackets, gliders, hooks and odd sizes of screw, and standing up in a manner that Dave was finding offensive, a shiny new track

that was defeating his efforts.

I looked above the window and there was a batten with the screw holes from the old brackets. It couldn’t have been simpler. But it wouldn’t have been kind to suggest that in the moment.

In a whisper Dave explained more about his predicament. He’d started the job in spite of his wife of more than 40 years insisting he should call someone in. He’d removed the old track but had faffed around (there’s no other polite word for it) for the whole of the previous afternoon trying to work out the first step to installing the new one.

As he spoke I picked up his screwdriver and the packet of new fixings. As I offered sympathy I fixed all the brackets – after moving the stepladder out of the way because it was not needed –and as his wife walked in to see what was going on the new track was being clicked into place.

Then I made two unnecessary and, with hindsight, unhelpful comments. They seemed so innocent before I spoke them. ‘There you go, Dave. That only needed two minutes. It’s easy when you know how it’s done.’

Dave’s face, which was full of relief as the track was fixed, was filled with a mixture of embarrassment and shame as he caught the ‘I told you so’ look on his wife’s face.

We had a cup of tea and spoke about anything but the curtain track.

I often find issues are made worse by tension between partners. Usually the absent one is blamed for inflaming a situation that would not bother the other. I’ve sometimes even said, ‘I can sort out anything to do with furnishings, but relationships are beyond my skill set.’

Visit: www.richard-renouf.com

Richard Renouf is an independent furnishings consultant

Would she see the curtain fitted in her lifetime, she wondered?

Italian first

Egger has further invested in strengthening its recycling

Flooring and furniture component manufacturer Egger has strengthened its recycling capabilities with its latest acquisition. The group has purchased a 60% stake in Italian recycling company Cartfer Urbania, a long-time supplier to the company. Terms were not disclosed.

Cartfer is Egger’s first recycling site in Italy, in the heart of the Italian furniture industry – and the seventh country in which it has recycling facilities.

Sara Burani, Cartfer owner, will remain part of the company management and its staff are being retained.

‘Italy has an excellent recycling system. We can benefit greatly from this knowhow thanks to our majority investment in Cartfer Urbania and the great expertise of its workforce. Our chipboard plant in Caorso uses 100% recycled wood. We can now make the valuable resource that is recycled wood even more readily available for our production in that location,’ says Giuseppe Conti, Caorso plant manager finance/administration.

Cartfer has been a specialised recycling company since 2017. For more than five years, it has also been a reliable supplier to Egger’s Italian wood-based material

manufacturer SAIB in Caorso, which it bought in December 2022, and the Cartfer site also offers scope for future expansion investments.

‘I am proud that Cartfer Urbania has joined the large Egger family. This important step will allow our company to grow faster and to be able to face the upcoming challenges with more solidity. It is a great growth opportunity for all of us,’ says Burani.

To ensure the supply of post-consumer

recycled wood to its plants, Egger focuses on active backward integration and operates its own recycling collection sites under the name Egger Timberpak. At these locations, recycled wood from the respective region is collected, sorted and pre-shredded for transport to the Egger plants for final processing.

At the start of April, Egger opened its second recycling facility in Poland, in Gdansk.

Visit: www.egger.com

FLOORING INSTALLATION PRODUCTS

LOOKING AFTER FLOORS AND REPUTATIONS FROM THE

Size doesn’t matter

With just 269sqft of showroom, Paul’s Floors punches above its space

In June 2013 Paul and Claire Southworth were made an offer they didn’t refuse: do you want a shop? For the past two years they had been running a flooring business from home, with Paul fitting and Claire looking after everything else.

‘We had no intention of opening a shop but it was offered to us: it was a florist’s before, it wasn’t even a floor shop. It was a good rent so we thought we’d give it a go,’ says Claire of the Flixton store, on the south-west edge of Greater Manchester.

That florist was a showroom of 269sqft and it still is.

‘When we first started we were driven by what people asked us for. We didn’t have any manufacturer accounts so we were wholesale-based, and as that grew and we went more into working with manufacturers we were lead by our customers. And we grew with it that way.

‘We found ourselves being asked for different things, and people do tend to

come to us for different stuff: we get found for something a little bit different. We still do the oaks and all of that but we do get found. Word has spread. We’ve had customers who said we weren’t here and they went to other retailers but they were sent back here.’

The majority of Pauls’ products are middle-market.

‘That’s the difficult price range to fit into, it’s when people start getting price sensitive. If you are at the cheaper end, people will always need cheap carpet, and if you are at the top there will always be people who have money like that to spend. But if you are in the middle, that’s when people have a choice to make –it’s either too much or not posh enough. It is a tricky place to sit sometimes.’

She attributes the reversal in fortunes of carpet and LVT in 2024 to this.

‘Having said that, yesterday we had by far the busiest day in the shop for a long

time and took several orders for LVT.’

At an early visit to The Flooring Show the couple suffered a bit of stage fright and found themselves on the SMG stand. ‘We were walking around aimlessly worrying about talking to the reps on these stands: how do we talk to these people? SMG really helped us at the beginning, before we joined. They were very honest and gave us a list of people to go and talk to and said come back next year when you are a bit more established.

‘With that list we went off with a purpose and ended up with a Cormar account and a couple of other accounts. Some of those furnished us with second-hand stands so we could kit out the shop better. When we got more established we updated those stands but we remembered that. The Cormar rep who did all that for us, who is now an agent, we still deal with him

Paul and Claire Southworth

Novus

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and he’s how he was when we first started,’ says Paul.

Integrity is very important to the Southworths, regardless of your product.

‘Being a woman in the flooring industry, it’s nowhere near as tricky as it was – it’s come a long way in the past 10 years – but I buy from people who take me seriously and don’t look over my shoulder to see where Paul is. Those reps keep coming back in. We have a great relationship with most of our reps but there have been a few where I’ve thought I wouldn’t buy from you if you had the best product in the world. I buy from the person. That product doesn’t get showroom space, everything has to earn its place. We sell from all the stands and the shop is very much a moveable feast,’ says Claire.

‘We do move stuff on, although I have a habit of going out and giving the shop a good talking-to. I’ll have a look round and think, that’s not selling, what’s happening there? And invariably somebody comes in and buys some. Maybe every couple of months,’ says Paul.

Paul’s Floors is a Carpet Foundation member. ‘It gives people reassurance that they are covered in the event of anything going wrong. It gives that extra

The store may be small but it has a wide range of products and brands… and everything must earn its space

boost at times and can help with sales,’ says Claire.

The joy of being a retailer is ‘when you get a good feeling back, when you’ve helped them in the shop, done it at the right price, they are happy and tell everyone about it. That’s when you get a sense of pride,’ she says.

For Paul, it’s ‘having a bit of control over what get sold and specified and not just having to make other people’s choices work when really they shouldn’t be happening. We do offer a supply-only sale: those are the jobs we really like. We always say, if you have a fitter that you use all the time – and some people do – the fitter has to do the measuring and we’ll gladly order a carpet or LVT. The initial bit of the transaction, where they come in and buy something, that’s the end of it not the start. We like that.’

‘We are honest with people if we don’t think a product will work. As well as not being in it for the money, we’re not in into for the mither when they come back!’ says Claire.

At the same time, letting customers down is not on the agenda either. ‘There was a click LVT range we got in that we sold a lot of but then we had a lot

of comebacks on. We had a big stand and they made promises about how it could be fitted and areas that it could be fitted into. We had to fix a lot of floors. The rep came in and said they were rebranding the stand, but all they did was take off the sticker saying it didn’t expand,’ says Paul.

‘When things go wrong with LVT, 99% of the time it’s because the fitter used the product in slightly the wrong way. You get people who run training courses telling us that the products and adhesives are changing all the time and you need to keep on top of new methods. But nobody tells us it’s going to happen. It happens, we get problems, and then they tell us how to fix it.’

Claire is the main contact in the shop.

‘I’m better at dealing with customers in their own house,’ says Paul. ‘Once it gets to a short range of products and what will be suitable, I’m better at that. I tend to do measures and scan it into my phone and email it back, and a lot of the time the quotes are back to the customer within about an hour, depending on how busy Claire is.

‘We use MasterPiece software for planning, so I don’t do any planning on

site, and then we move on to the next fitting. If it comes off, it comes off; if it doesn’t, it doesn’t. We worry about the jobs we get, not the ones we don’t. We’ve never “lost” a job as it was never ours.

‘We don’t cover a huge area, but we will travel for the right job. I’ll normally do 100 miles a week, working six days a week. I don’t go far.’

A room visualiser was recently added to the business’s website, and is already paying dividends, the couple say. Paul visited to measure a kitchen and the customer used the visualiser before visiting the store for 10 minutes and placing a £3,000 order.

‘We view similar retailers as the main competition. There are four or five in south Manchester that operate with very similar products, have similar showrooms and similar customer bases. But there is room for everybody. If a customer doesn’t come to us I’d rather they went to an independent retailer than a nationwide chain,’ says Paul.

As to plans for the future, ‘the idea of more than one shop fills me with dread, so we’ll keep doing what we are doing,’ says Claire.

Visit: www.paulsfloors.co.uk

Urban to rural

Regardless of location, there is a style that matches your look

From country fields to city streets, Abingdon Flooring has a British-made carpet that can match the look.

The British love affair with carpet still runs strong. From city apartments to period townhouses and country pads, carpet remains the favourite choice for homeowners wanting to create a warm and welcoming room. In living rooms, hallways, bedrooms and more, nothing quite matches the appeal of a comfortable carpet.

Abingdon Flooring makes sure that whatever the style of home, it has a British-made carpet that brings the right look. From the silk-like luxury wanted in modern residential developments, and classic wool-rich styles for period

townhouses, right through to the rustic charm of chunky textured loops for country cottages; with Abingdon there is no shortage of options.

‘Our range is full of choice and this is something retailers can use to their advantage. Across our Stainfree, Love Story and Wilton Royal families, we bring colours and textures to suit any home. But there’s more to it than just choice; we bring fantastic value and the quality that comes with British manufacturing –an incredibly appealing factor for many homeowners. British-made products carry a certain pride, something retailers can use in their selling narrative,’ says Charlotte Coop, Abingdon Flooring head of marketing.

British manufacturing also brings advantages in terms of product development and this allows Abingdon Flooring to develop unique products that not only deliver value but also let it explore new styles and respond quickly to emerging trends. Two of Abingdon Flooring’s most recent collections show this at different ends of the spectrum.

‘With incredible softness and the feeling of a fine quality saxony, Pure Elegance is joining the Stainfree family as an option for discerning homeowners. Capturing the mood for styles that create a feeling of cosseting luxury, while offering the practicality and durability of a high-quality twist, the carpet is

set to make Stainfree a serious option for customers looking for a high-end product,’ says Coop.

‘The 1/10th gauge construction and high twist count deliver impressive performance, and with the pile’s excellent recovery tracking, marks are reduced for a carpet that has a classic look. Its durability makes Pure Elegance ideal for high-wear areas such as living rooms, stairs and hallways. Combined with the Stainfree for Life promise that comes with every style from the Stainfree family, homeowners enjoy a carpet that is wonderfully easy to live with.

‘For homes wanting that country feel, we released the new Stainfree Country Collection at the INDX National Flooring Show. Using a special yarn that combines a matt lustre with a Berber fleck, it has all the look of a natural wool yarn but with the bleach-cleanable practicality and lifetime stain warranty that come with the Stainfree carpet family.

‘To create its classic country living feel, our designers have created three textured loop designs for the new collection. Linear, Herringbone and Weave designs capture the charm and rustic texture of chunky wool loop carpets, adding sophisticated detail with subtle textured patterns. Each carpet comes in a range of “undyed” beige tones and restful neutral greys like Elephant.’ Visit: www.abingdonflooring.co.uk

Country Weave in Biscotti

Country Herringbone in Paloma

Pure Elegance in Black Raven

Make it simple

Julian Bowen has invested in new products, ease of ordering and stock levels

In the ever-evolving landscape of the furniture market, Julian Bowen remains steadfast in its commitment to excellence and continuous growth. The company continues to expand its offerings while upholding its dedication to quality, exceptional value and outstanding customer service.

This year the company is launching more than 200 designs across all categories of home, reflecting emerging trends as it looks to set new standards, consistently staying ahead of the curve.

Julian Bowen’s commitment to innovation is clear in its expanded occasional and dining collections,

looking to define modern luxury. The Miami Table is crafted from sintered stone in a choice of slate grey or marble white effects. Soon to debut is the Louis dining and occasional collection, with distinctive fluted detailing and a matt black finish.

The brand’s dedication to children’s bedroom furniture is unwavering, with more than 10 new ranges so far in 2024 tailored to ignite young imaginations. From the whimsical Hazel low sleeper bed to the luxurious Daytona bed and the adventurous Atlantis Car Racing and Tourer bed. The business has supported the launches with a significant stock

investment and continues to target a minimum 95% in stock on all key selling lines and 85% in stock on all other lines.

The launch of its advanced selfservice ordering platform offers retailers convenience and flexibility, with a discount offer for customers signing up and placing their first order. This platform allows users to access real-time product stock levels, manage their account and place orders 24/7, along with options for exploring top-performing products and creating personalised favourites, streamlining the ordering process and enhancing the overall user experience.

The company has also released its new catalogue, issue 32, for the upstairs and downstairs collections, showcasing the latest product launches and providing a comprehensive overview of the company’s extensive range. By combining the efficiency of digital technology with the tangible appeal of traditional print media, the business continues to redefine customer-focused service in the furniture industry.

This ongoing evolution reflects Julian Bowen’s commitment to innovation, addressing the ever-changing needs of its customers. By offering simpler and more accessible purchasing options, it is reinforcing its commitment to customer satisfaction and emphasising its mission to maintain excellence and stay at the forefront of the furniture industry.

Visit: www.julian-bowen.co.uk

Sydney

Louis

Odette

JULIAN BOWEN

Flying the flag

Cormar Carpet Company is proud of its heritage

Winner of Interiors Monthly Best Carpet Manufacturer award for the past 11 years, Cormar Carpet Company continues to pioneer British-made products as it celebrates another successful year supplying affordable, quality carpets.

A truly great British success story, Cormar Carpets has been manufacturing carpet in the UK for more than 65 years from two Lancashire mills. It uses British wool in over half of its wool ranges, supporting British farming, and actively promotes its home-grown heritage

through marketing and POS.

‘It is very important to us that we manufacture and deliver British-made, high quality, affordable carpets,’ says David Cormack, Cormar Carpet Company marketing director.

‘We also believe that our retail and contract customers see the value in Cormar taking “ownership” of the manufacturing and distribution process from both a quality and service viewpoint. This is demonstrated every year by investment in our production

and warehousing facilities and through our recent distribution fleet expansion, as well as the increase in our network of collection centres.

‘Along with quality and reliability, providing top customer service is, and always will be, a priority for us and an area we invest heavily in. An example is the continued development of our trade portal, which allows us to streamline processes and ensure a seamless experience for our customers.’

Cormar’s extensive product portfolio consists of 25 lines: a mix of wool and Easy Clean polypropylene qualities –including the hugely successful and recently re-launched Sensation range, which is now available in the new heavyweight, Ultimate Sensation.

With this year marking 100 years of incorporation of Cormar’s parent company, Greenwood & Coope, Cormar remains one of the most respected carpet manufacturers in the UK. Its British-made philosophy has served the company well over the years and has contributed to a catalogue of award wins including the Interiors Monthly Best Carpet Manufacturer award for 11 years’ running and Flooring One’s Supplier of the Year award for 14 consecutive years.

Visit: www.cormarcarpets.co.uk

Cormar invests heavily in its trade portal and delivery fleet

Elevation

Going where no underlay brand has gone before

Interfloor has launched a major consumer marketing campaign highlighting the importance of underlay.

The TV, radio and digital advertising campaign centres on its Tredaire brand and a commitment to redefine the standards of comfort and luxury underfoot. Consumers are beckoned to explore the world of Tredaire, where quality underlay is not just a necessity, but a transformative experience. From the very first step, Tredaire promises to deliver a sensation like nothing on earth, elevating comfort to new heights and revolutionising the way we perceive underfoot support.

‘Why the focus on underlay? Because it holds the power to transform. A superior underlay, such as Tredaire, can significantly enhance carpet feel and lifespan, as well as improve acoustic and

thermal insulation. Despite its pivotal role, underlay often remains overlooked in interior design. Our campaign seeks to change this narrative, empowering consumers to make informed choices that enhance their homes in the long run,’ says Lynn Bamber, Interfloor marketing director.

The campaign marks a pivotal moment in the flooring industry: initiating a sustained push to maintain product visibility and consumer interest. It promises to drive consumer traffic to retail partners via a new dedicated consumer website, supported by ‘electrifying’ POS materials. It’s a strategic move to elevate the entire flooring industry. By boldly going where no underlay brand has gone before, Tredaire is not only addressing the evolving needs of consumers but also

supporting its valued retail partners in capitalising on increased consumer demand and engagement.

Visit: www.tredaire-nauts.co.uk

Be smart

ACG’s Platinum event returns, while the group has bolstered its online presence

8 June sees the return of Associated Carpet Group’s Platinum supplier show, at The Slate Conference Centre, Warwick University, where the industry’s main suppliers come together to exhibit and display their product and unitary launches.

The event offers attending retailers a relaxed and friendly atmosphere in which to take advantage of the many

ACG and supplier ‘On the Day Deals’ specifically tailored towards the group’s members, and discounts on Smart Choice branded unitary which are only available to those members who attend the show. These subsidies and initiatives are specially negotiated to ensure that attending retail member stores can cut costs whilst implementing offers that maximise their profits.

The show is free to attend, with members also receiving: a valuable reduction off the following year’s ACG subscription; highly subsidised hotel accommodation; a new retailer marketing pack, as well as lunch and a sumptuous three-course gala dinner

ACG has also recently launched its new consumer-facing website: smartchoicecarpets.co.uk

When a retailer invests in the multiaward-winning Smart Choice brand and unitary, the new website provides brand credence whilst supporting in-store displays. QR coding on all new displays takes the consumer on a journey that offers product information, alternative colourways and room visualisation, with the ability to upload their own images, whilst being able to tailor their search by colour, style, family category etc. No RRP is shown on the website. This aids in securing a sale whilst allowing the retailer to maximise their profit without fear of online price comparison. Visit: www.acgcarpets.com

Beds and bedroom

Reap the benefits

Retailers and manufacturers can gain by engaging with the NBF

The National Bed Federation (NBF) is often referred to as the conscience of the bed industry. It sets the standard by driving ethics, transparency and responsibility, creating a level playing field that is fair for everyone, no matter the size of a business. Whether you are an experienced manufacturer or supplier or a startup seeking guidance, joining the NBF offers support for growth, and alliance with an authoritative voice in the industry, something it has been doing for more than 100 years. Join to enhance your credibility and benefit from compliance with the audited Code of Practice, recognised as Assured Advice by trading standards. The Primary Authority agreement in place with Wakefield Council (West Yorkshire Trading Standards Services) covers its members, allowing it to get answers to any questions or queries on trading standards issues on your behalf, wherever you are based.

Join to help you comply with the Code of Practice and understand relevant standards and regulations. The NBF provides comprehensive guidance on its online member portal and offers a dedicated technical support and training service through research and test house SATRA. It takes regulatory adherence seriously and hosted member

workshops last year on the government’s consultation of the revisions to the Furniture and Furnishings (Fire) (Safety) Regulations. These regulations impact most members and could affect you. It gathered members’ input to shape the NBF industry response and remains engaged with the Office for Product Safety as regulations evolve, always advocating for its members.

Join to save the planet. The NBF is leading the way in ensuring the UK bed industry is ready with the best solutions to become a more sustainable sector: setting up the NBF Circular

Economy Committee to guide on what is important for the industry; publishing the internationally recognised EcoDesign Principles; working with government; monitoring how many mattresses are disposed of and what happens to them with the mattress End of Life surveys. It has recently published an NBF Greenwash Guide and this month it celebrates the second anniversary of Pledge for Our Planet, with complementary assessment tool.

Join to showcase your products to all the key trade buyers. One of the biggest and most desirable perks to NBF

The ONLY place to see so many UK and Irish bed manufacturers and component suppliers all under one roof

WHY YOU SHOULD VISIT

• Unprecedented gathering of UK bed manufacturers and suppliers

• Latest innovations, offers and promotions in one place

• Prime networking opportunities

• Supplier Zone

• Gala Dinner and Awards Ceremony hosted by Strictly Come Dancing’s Anton Du Beke

• Voted ‘Best Furniture Trade Show’ and ‘Best Furniture Exhibition’ 2023

membership is the opportunity to exhibit at the highly successful Bed Show, which is held annually in Telford and this year takes place from 24-25 September. Joining the unique mix of British and Irish bed manufacturer members are the UK and European suppliers in the Suppliers Zone – a must-visit for any purchasing managers for bed manufacturers or those who run a mattress production unit.

The first night of the Bed Show is also the home to the highly anticipated annual Bed Industry Awards and Gala Dinner, hosted this year by Strictly Come Dancing star, Anton du Beke. A highlight in the trade calendar, the evening celebrates NBF members and supporting retailers who are doing exceptional things in the bed industry. These accolades are coveted by members and retailers and bring real kudos to the marketplace, alongside the ‘made by an approved NBF member’ logos. Join to receive industry data and market intelligence with access to

BE A RETAIL CHAMPION

While NBF Retail Champions are not NBF members, being a Champion also brings notable benefits: Your company details listed on the NBF’s newly revamped, consumer-facing bed advice website, with link to your website – the NBF’s consumer-facing website bedadvice.co.uk receives 28,000 visits every month from consumers with an active interest in buying beds, mattresses and related items. The ‘Find a retailer’ facility allows them to search for their nearest NBF Retail Champion. Association with the leading UK authority on all things beds – increased

current consumer bed-buying habits through regular research reports. Gain insights into the UK’s most popular types of bed products and consumer demographics, as well as how much they are spending and how they are disposing of old mattresses. Members also benefit from quarterly bed market sales data via the NBF Tracker that enables them to benchmark their performance against the industry, a bi-annual State of Trade survey report and a quarterly UK and global economic review from renowned behavioural economist, Roger Martin-Fagg.

Join to protect your business and staff. Powered by Quest Cover, NBF Protect can safeguard your UK business and staff, offering 24/7 access to crucial HR, legal, health and safety, and tax services. Benefit from a dedicated helpline, a comprehensive documents library and complementary one-to-one meetings to discuss the challenges facing your business.

Membership of the NBF is open to

bed manufacturers and suppliers to the trade, with membership categories for startup businesses or existing businesses new to the UK/Irish bed market. The Brand Associate Membership category is available for brands whose beds, mattresses and related products are made by NBF members and sell B2B to UK/Irish retailers.

Visit: www.bedfed.org.uk

credibility for your business whilst being seen to support UK and Irish bed manufacturers which, as approved NBF members, have undergone independent auditing to ensure they have robust procedures in place to meet all relevant UK regulations on product safety, cleanliness and honesty.

Exclusive access and updates – all Retail Champions have the unique opportunity to enter the annual NBF Bed Awards and advertise on Bed Advice UK. They also receive regular communications via the dedicated Champions’ Chat newsletter, which includes the latest

trade news, support and insights.

Free point of sale pack – receive a pack of digital assets and a retail POS pack containing two A4 window vinyls; 20 A6 swing tickets and digital images, and suggested copy.

Anton du Beke will host this year’s Gala Dinner

FOAM SPRINGS

PodzTM innovative design offers optimum support and performance when used as a comfort layer in a mattress, as a unique layer in a topper or as part of our comfort cushioning range. They offer the benefits of a metal spring, but without the need to segregate the layers at the end of the product life.

• Available in all foam grades which offers unique comfort levels.

• Easily recyclable at the end of life.

• Ergonomically designed to give a great feel.

• Respond to body movement, minimising motion transfer.

• Spring-like performance with a luxury foam feel offering excellent durability.

www.carpenter.com

Next generation

The further development of the Platinum brand signals the end for foam

Leading mattress component supplier John Cotton Nonwovens has won multiple awards for its innovative and forward-thinking solutions over many years. In 2021and 2022 it won two Bed Industry awards as Component Supplier of the Year, for the development of its polyester foam alternative products under the Platinum brand.

Through investment in its proprietary technology, it is now possible to create the same level of comfort and support as foam with polyester fibres. Using the company’s new state-of-the-art ovens, and technically advanced fibres, it has engineered polyester foam products suitable for upholstery and bedding.

The first in this series was Platinum Eco, launched in March 2021 as the credible performance polyester component able to replace foam within

a mattress or upholstery. Following on from this development, the company sought to enhance the product further and increase the level of resilience and comfort, providing a luxurious product with support in a multi-directional orientation. ln 2022, Platinum 3D was launched as the next generation of the Platinum series. With a threedimensional supportive structure, it has been engineered to provide unparalleled comfort and support due to its unique and technically advanced blend of spiral crimped conjugate fibres and a superior Japanese elastomeric binder fibre.

Platinum 3D has all the added benefits of Platinum Eco, including:

Long-lasting performance: Platinum 3D provides the same recovery and durability as foam, and to ensure longlasting performance numerous testing

protocols using standard methods in its in-house UKAS accredited laboratory have been employed: EN1957 – on mattress roller testing; EN1725 – edge seat testing and BS7397 – severe impact bespoke triangular roller test.

Favourable microclimate: using the Custom 8 technology, coupled with infrared, the company can demonstrate the favourable micro-climate offered by Platinum 3D. The open non-woven structure allows moisture vapour to migrate freely throughout layers and offers increased breathability and comfort.

Free from FR chemicals: Platinum 3D does not require the addition of FR chemicals as foam does.

Environmentally friendly: Platinum 3D is made from an eco-friendly blend. It is 100% recyclable at the end of life, having the option to upcycle into an alternative product such as loft insulation.

Platinum 3D brings superior quality and performance as an alternative component to foam within a mattress. Many bed brands, such as Millbrook, Hypnos, Aspire and Sleepeezee, are replacing components within their mattresses that would have once been foam with Platinum 3D. They believe the added benefits and new approach to environmentally sustainable design all of which are now available, alleviate any requirement for designing hybrids. Clearly this brings tremendous value to any mattress range without the need to use foam for the very first time. Visit: www.johncotton-nonwovens.co.uk

Make your mark

Increasing numbers of bed manufacturers are gaining the Manufacturing Guild Mark

The prestigious Manufacturing Guild Mark, awarded by The Furniture Makers’ Company, the furnishing industry charity and livery company, is open to British manufacturers demonstrating the highest standards across all areas of their business. Candidates must pass a rigorous, independently reviewed audit to be awarded the accolade, with seven assessment criteria: design, product development and function, manufacture, human resources, financial stability, sustainability, and sales and marketing.

Growing numbers of the country’s bed manufacturers are among the firms now applying to go through the review process and The Furniture Makers’ Company has added some of the most prestigious names in bed production to its elite list of Manufacturing Guild Mark holders, including Hypnos, Harrison Spinks, Cornish Bed Company, Relyon and Burgess Beds.

The sought-after Mark provides assurance to retailers, customers, specifiers and distributors that the beds they purchase are not only made with care, but that the manufacturer has achieved exemplary standards throughout its operations.

‘Coupled with our Royal Warrant, the Manufacturing Guild Mark enhances

the level of trust and quality of our products. It is an independent audit of our production and testament to the care our team take in hand-crafting our products at our Buckinghamshire factory. For those within our industry and our partners, it is a mark of trust and expertise, just as our association with and support from The Furniture Makers’ Company is one way the team at Hypnos know we support their wellbeing and development,’ says David Baldry, Hypnos group md.

The latest bed company to join the

elite ranks of MGM holders is Easy Rest Beds. Founded in Bradford in 1997 it employs 30 people at its 60,000sqft manufacturing facility in the city and produces divan bases and mattresses under the Barker & Finch brand.

‘Our beds have always been known for their quality and, as a manufacturer, being recognised by The Furniture Makers’ Company for our high business standards is incredibly rewarding and a testament to our fantastic team,’ says Talib Hussain, Easy Rest Beds md.

‘Building on the honour of achieving the Manufacturing Guild Mark, we hope to be able to create new jobs here in Bradford in 2024. We are also looking at either expanding our current facility or relocating to larger premises, driven by the need to increase production.’

The Manufacturing Guild Mark is only open to businesses that manufacture most of their products in the UK. Companies undergo an independent audit every three years by FIRA to ensure their standards.

Visit: www.furnituremakers.org.uk

Hypnos and Easy Rest Beds (below) are both proud MGM holders

Great strides

Harrison Spinks has achieved a lot of sustainability targets but it isn’t stopping there

The release of its Impact Report has seen Harrison Spinks put in place a raft of sustainably focused initiatives, including plans to become Nature Net Positive across all operations and decrease carbon emissions from direct operations by 95% within 10 years.

The Yorkshire business, already one of the UK’s largest growers of hemp, will increase its flax crop from 20acres to 120acres to replace cotton in its mattresses: the crop is more suitable for the British climate and requires no pesticides or irrigation to grow.

Its spring manufacturing business has introduced a patent-pending, pocket coiling machine that reduces energy consumption by 60% and minimises raw materials needed in the process.

Production within the beds division at the 180-year-old company has moved to a compressed four-day working week with longer shift patterns after identifying the benefits of an improved work–life balance. This was achieved without a reduction in overall output and has led to increased productivity and reduced direct and indirect emissions.

Harrison Spinks’ partnership with Scottish luxury accessories manufacturer Alex Begg is now enabling the business to upcycle clean, high-quality cashmere offcuts to replace virgin cashmere wool in its mattress fillings, also leading to

lower transport emissions.

Last year, the company’s hemp crop absorbed more than 3,000tonnes of CO2 emissions – equal to all of its annual Scope 1 and Scope 2 emissions.

‘Our Impact Report details how we’ve adapted our business in the last year and the commitments we’re adopting for the future to make beds and components in the most responsible way possible. We’re a business that’s been recognised with seven King’s and Queen’s Awards, including two for Sustainable Development, so we understand the importance of playing our part in making the world happier and healthier,’ says Simon Spinks, Harrison Spinks chairman. Further improvements to production, CO2 emissions and local biodiversity announced in the Impact Report include: further investment in weaving its own mattress ticking fabric from naturally fire-retardant wool, covering 100% of production needs and saving 28tonnes of fire-retardant chemicals annually; creating its own pocket springs through efficient wire-drawing processes, saving 330,000kWh of energy annually; becoming members of UN Global Compact, the world’s largest corporate sustainability programme; boosting and restoring the local natural habitat, shifting from overseas carbon offsetting and investing into

British programmes; investing in Solar PV technology: projected to create 400,000kWh of energy a year;

digitising the wire-drawing process within its components division which has enabled a reduction of CO2 by 40%; and working towards becoming Net Zero by 2050 under the strategy approved by the Science Based Targets initiative.

Harrison Spinks is the only UK bed manufacturer to have its own farms, blend its own natural filling layers, weave its own naturally fire-retardant mattress fabric and manufacture 95% of its mattress components by weight in-house. It has 180acres of arable land to grow hemp and flax, and 200acres of grassland where sheep are raised.

Visit: www.harrisonspinks.co.uk

Above and left: Hornington Manor, Yorkshire – hemp and flax fibres produced here are sent to Harrison Spinks’ Leeds factory

We are committed to turning our purpose of helping to create a happier and healthier world into meaningful actions. In the last year, we have taken time to consolidate and reflect. Discovering where we can create the most value. This has allowed us to define our plans for the future with an increased level of certainty and confidence.

Taking steps towards net zero. Tackling waste in innovative ways. Becoming nature net positive and helping our customers, colleagues and communities thrive. Read our 2024 Impact Report to see what we’ve been doing and what we continue to work on to make a real difference.

On parade

Sleepeezee will be returning to the Spring Furniture Show

Sleepeezee will be taking part in the Spring Furniture Show, from 21-22 May at NAEC, Stoneleigh. The show serves as a platform for leading brands to showcase their latest products and innovations. Sleepeezee is proud to be part of this event, where it will display some of its latest and bestselling products.

Visitors can expect to see a wide range of Sleepeezee mattresses, each meticulously crafted to provide comfort, support and durability. Launched in celebration of its 100-year anniversary, the Centurial Collection is made using the finest 100% natural fillings including multiple layers of British wool, soft alpaca wool and Talalay latex, which are all hand layered and not glued, and features up to 7,000 individually pocketed springs, as well as firmer rows of springs on the sides of the mattress to further reinforce the support given and reduce any roll-off.

Talalay latex is derived from the sap from the rubber tree. Each year these trees help convert more than 90million tons of CO2 into oxygen, making this filling not only extremely comfortable and supportive, but also planet friendly.

Each model is available in a medium or firmer tension, ensuring an ideal comfort feel for everyone. By focusing on high quality sustainable materials, the Centurial can be 100% recycled at the end of its life to avoid landfill.

Sleepeezee will also display two recently launched collections: Memory Ultimate, featuring graphite memory foam and up to 9,500 springs within a luxurious and substantial box top, and the Motion adjustable collection, with refreshed slimline adjustable base with more built-in technology.

‘We’re excited to be attending another Spring Furniture Show to demonstrate to visitors the exceptional quality and value the Sleepeezee brand has to offer. We’re celebrating our 100th anniversary this year and have lots of wonderful events planned and exclusive promotions on offer to thank our retail partners for their continued support, says Amy Curtis, Sleepeezee head of marketing.

Visit: www.sleepeezee.com

Centurial 03

Memory Ultimate 9500

A century of quality sleep

Commitment

By investing in British farmers, Hypnos is helping ensure robust farming standards

In its 120th legacy year – its 95th as a Royal Warrant Holder – Hypnos is keen to celebrate its valuable relationships with its retail and hospitality customers, suppliers and strategic partners.

Hypnos has been working with strategic partners the Woolkeepers since 2018, to champion traceable wool with provenance from British farms, paying a fair price directly to farmers, and investing in better animal welfare standards and encouraging better land management.

‘Hypnos mattresses have been free from foam for over a decade,’ says David Baldry, Hypnos Group md. ‘We firmly believe that natural chemical-free fibres offer comfortable, healthy and sustainable fillings for mattresses and that that’s better for people’s sleep and well-being and that of the natural world. Our brand’s strategic approach is built around delivering this vision, and strong strategic partnerships are key to this sustainable approach.’

Hypnos has committed to responsibly sourcing materials and was the first brand to partner with Red Tractor Farming Standards in 2018 to actively promote to UK consumers that its wool was 100% British farmed and traceable. Today, it buys more than 1,000tonnes of wool for its beds from a community of farmers across the country and its support and enthusiasm has enabled its farmers to transition to the globally

recognised Responsible Wool Standard, which is already well known in clothing as a recognisable quality assurance mark.

‘Wool is naturally occurring and our climate enables us to grow some of the best wool for cushioning and upholstery. By introducing and buying British wool certified to the Responsible Wool Standard, our consumers, retail and hospitality partners in the UK and abroad, can be confident that our wool quality and farming standards are robust.

‘We have witnessed first-hand the journey of our wool from farm to our hand-crafted mattresses, and it is audited at every stage, ensuring it meets rigorous independent standards. As a supplier to some of the most prestigious hotels and households around the world, Hypnos is dedicated to hand-crafting luxurious mattresses and beds where every element exceeds expectations,’ says Baldry.

With a comprehensive collection of

mattresses that feature RWS wool and other award-winning plant-based fibres, Hypnos offers products that address comfort, quality, longevity and the environmental concerns that influence consumer purchasing decisions today.

‘I am proud of the legacy we are building with our wool partners to improve standards and support the sustainability of their individual businesses. Ultimately our commitment ensures we have a clean fibre, free from impurities, that is carefully selected to meet our product specifications,’ says James Keen, Hypnos ceo.

‘British wool certified to the Responsible Wool Standard is unique to Hypnos mattresses and features in our new Legacy collection and dedicated ranges for customers.’

The Legacy range will be on show at the Spring Furniture Show on 21-22 May. Visit: www.hypnosbeds.com

RWS certified farmers Mary and Dougie Steele farm Kilwinnet Farm, Dunbartonshire

Drive sales

Maximising conversion rates is key

‘Focus on each customer who walks through the shop door has never been more important. Maximising every sale is vital. With lower footfall in stores, increasing the average order value is key. Protect-A-Bed has continuously helped retail partners significantly grow sales,’ says Gowsh Shan, Protect-A-Bed national sales manager.

‘As a business we are constantly looking to help drive sales for all of our retail partners. Product innovation is one small element of how we unlock greater sales. The Therapeutics ranges featuring copper, graphene and charcoal

mattress protectors have already been a great success. Supporting our innovative mattress protectors is our specialist sales training, which is vital to unlock the sales potential. Our Protect-A-Bed team is incredibly adaptive to support this in any retail environment, driving attachment rates to more than 70%.

‘We support this training through a bespoke reward system through the Protect-A-Bed Platinum Club. The Platinum Club has been running consistently for multiple years now and the results have been excellent. Both existing and new partners have joined

and are benefiting from the focused approach and rewards for growing sales.

‘The Platinum Club has been designed to build, recognise and reward success with unique promotional and discount opportunities, sponsored incentives and tailored POS solutions as well as membership rewards.

‘Our ability to upskill your team and increase revenue by maximising every sales opportunity is well known. We can manage every step of the process for you and build a reward scheme through the Protect-A-Bed Platinum Club.’ Visit: www.protectabed.co.uk

Market Leading Mattress Protector Brand, Featuring Cutting-Edge Materials Including Copper, Graphene, Charcoal and Bamboo!

• Professional Sales Training & Motivational Programme

• Best in Class Product Innovation and Cooling Technology

• Genuine 15 Year Guarantee Programme

• State of the Art Dynamic Display Bays

• Award Winning Customer Service & Claims Resolution

Six of the best

Wiemann will show new and bestselling models at two exhibitions in May

Award-winning German bedroom manufacturer Wiemann is showcasing six of its finest and most popular ranges this month. The specialist in contemporary bedroom furniture will be at Spring Long Point (Long Eaton,

13-15 May) and the Spring Furniture Show (NAEC, Stoneleigh, 21-22 May).

On the stand at Harrington Mill, Long Eaton, will be VIP star Denver and versatile Monaco, joined by new-for-2024 Lagos and established

favourites Miami, Split and Tampa. These market leaders will also be on show at the Spring Furniture Show.

Stylish, just-launched Lagos is a hinged range with a floor-to-ceiling handle that can be downlit. It is available in a wide choice of finish combinations.

Denver gives a nod to urban chic with striking decking-effect doors, which can create different looks depending on the colour choice.

Monaco, a VIP favourite, is the ultimate flexible range with lots of options across doors, finishes and colours.

Every Wiemann item enjoys the backup of the company’s renowned network of agents, plus marketing support, home delivery and installation service.

‘The Wiemann team is looking forward to welcoming visitors to our displays at both exhibitions, and meeting up with friends old and new,’ says Simon Hewitt, md of Wiemann’s sole agents for the UK and Ireland, Litmus Furniture. Visit: www.wiemannuk.co.uk

Denver

Lagos

enquiries@wiemannuk.co.uk | www.wiemannuk.co.uk

Lagos from Wiemann

Prioritising wellness

Purecare has enjoyed a ‘wonderful’ reception from retailers since its January launch

Purecare has achieved international success by prioritising wellness products tailored to enhance sleep wellbeing. Having debuted in the UK and European markets at the January Furniture Show, the brand recently showcased its innovative range at the INDX Beds & Bedroom show, marking the event as a great success.

‘Purecare had a great show. The reaction from retailers to our products, brand and our core philosophy, to Make Home The Heart of Wellness, has been exceptional. We’re a perfect partner for anyone who wants to grow within the softs category. For example, our partnership with Dr Andrew Weil has further deepened our understanding and development of core wellness products, contributing to our continued success,’ says Sarah Bergman, Purecare cmo.

‘With the growing demand for wellness products, we are excited to expand our presence and partner with retailers seeking to enhance their offerings in mattress protection, pillows and premium bedding.’

‘Since launching in January, the response to Purecare has been wonderful. Many retailers have recognised Purecare as the perfect partner for wellness products, which in turn will help increase store revenue. We are determined to make every home the heart of wellness.

‘With every aspect of our products, we prioritise the sleep quality and wellness of every individual. That’s why our products are designed with a single mission: to provide every sleeper enhanced comfort and sleep wellbeing. Because at Purecare we know that when we sleep well, we thrive in our waking lives too,’ says Johan Bosman, Purecare senior vice president of global business development.

‘Our flagship pillows utilise groundbreaking technology like mineral-based FRIO fibres, engineered to dissipate body

heat and ensure uninterrupted sleep.’

Purecare will launch cooling pillow ranges and sheets later this year, expanding its commitment to sleep wellness through superior comfort and innovative temperature-regulating technologies.

‘We’ll next be exhibiting at the Spring Furniture Show in May. This will be a fantastic opportunity for any retailer to explore our products and discuss how we can grow your in-store sales together,’ says Bergman.

Visit: www.purecare.com

Wood: be good

Wood floors require a few unique considerations

Apart from being desirable for its natural appearance, wood flooring can outlast textile and man-made alternatives, potentially withstanding generations of wear and even improving with age providing it is installed properly.

‘Achieving a long-lasting, visually attractive finish with timber floorcoverings demands that the same basic principles of installation are followed as when installing other floorcoverings. However, wood is more susceptible than textile or resilient floorcoverings to damage from moisture. It can also expand and contract significantly as a result of changes in atmospheric conditions, including temperature and humidity, exerting strain on adhesives and the surface to which it is bonded. This demands a few unique considerations,’ says Neil Sanders, F Ball and Co technical director.

A subfloor must be suitably sound, smooth and free of any contaminants, including any old adhesive residues. It is essential that it is checked for moisture to determine if it is dry enough to receive a floorcovering. A moisture test should be a routine procedure as part of any flooring installation. To comply with British Standards, subfloor Relative Humidity (RH) levels should be measured using a calibrated digital hygrometer.

‘If unmanaged, excess subfloor moisture will cause wood to warp and attack adhesives, potentially resulting in

the floorcovering cupping or buckling and, ultimately, complete floor failure.

‘Normally, a liquid waterproof surface membrane will be required to suppress excess subfloor moisture when subfloor RH levels are above 75%. However, the maximum permitted figure is 65% where wood floorcoverings will be installed because of the sensitivity of this type of floorcovering to moisture.’

After checking subfloor moisture and deploying a moisture management solution where necessary, fitters can apply a smoothing compound to ensure a perfectly smooth base, remembering to prime the subfloor first. F Ball usually

recommends a heavy-duty smoothing compound, such as its Stopgap 300 HD, prior to installing wood floorcoverings because they are better able to withstand the added strain exerted by the natural movement of the wood.

Finally, select a specialist wood adhesive to install wood blocks or planks. Utilising the latest technology, flexible wood floor adhesives provide an elastic but strong bond, which will accommodate natural movement of wood flooring over its lifetime, ensuring a long-lasting, attractive floor finish.

‘One such flexible wood floor adhesive, Styccobond B95, provides good initial tack whilst also allowing for repositioning of floorcoverings during the initial stage of drying, a particular advantage when installing wood blocks,’ says Sanders.

To ensure correct choice of adhesive, F Ball recommends checking compatibility using its Recommended Adhesives Guide (RAG), which lists adhesives recommended for use with more than 6,000 floorcoverings, produced by over 200 manufacturers. RAG is available on the F Ball website; as a free app and printed booklet. F Ball guarantees that its products will perform for the lifetime of a flooring installation, as long as subfloor preparation and installation recommendations are followed. Visit: www.f-ball.com

Styccobond B95 provides good initial tack whilst also allowing for repositioning of floorcoverings during the initial stage of drying

Heavy-duty smoothing compounds, such as Stopgap 300 HD, are better able to withstand the added strain exerted by the natural movement of wood

F Edmondson & Sons – European Furniture Transport

Specialising in the collection, distribution and delivery of high-quality furniture throughout the UK and Europe for manufacturers, retailers and private clients.

F Edmondson & Sons is a family-owned company with a proud heritage spanning six decades. We offer nationwide delivery service, bookings for all deliveries, home and trade deliveries, full and part loads, receiving containers and re-delivery of goods.

For further information and to discuss your requirements please call +44 (0)1524 382211 Or email sedmondson@edmondsonfreight.co.uk

Show stoppers

Salone enjoyed record visitors. Here are highlights of what they saw. Visit: www.salonemilano.it

Dakota by Bontempi

ClassiCon’s Volkshaus lounge chair and Roquebrune rug

Maximo outdoor sofa by Nardi

Philia by Rodolfo Dordoni for RODA

Samet by Federica Biasi for Gervasoni

Bun sofa by Wittmann

Melvil by Désirée

Left: Segno umbrella rack by Living Divani

Jeanette by Meridiani

Neverland by antoniolupi

Ares by Roberto Lazzeroni for Lema Tacchini’s Grand Sesann

Damian by Verzelloni

Leyasol sun lounger by Freifrau

PHOTO: ANDREA FERRARI

Napoleon ceramic table by Cattelan Italia

Yuna bed by Flou

Asia by Kartell

Reuse by Calvi Brambilla for Veraschin

Porada’s Ginkgo armchair

Philia by Rodolfo Dordoni for RODA

Roller: Desalto’s first upholstery

Tense by Piergiorgio & Michele Cazzaniga for MDFItalia

Lokum by Sabine Marcelis for Acerbis

Oso chair by Peter Fehrentz for More

Plank’s Monza armchair

Minotti’s Supermoon

PHOTO: ALBERTO STRADA

PHOTO: LORENZO CAPPELLINI BAIO

Arper’s Catifa Carta reimagines Catifa 53

PHOTO: SALVA LOPEZ

CC Tapis Raag Collection by Doshi Levien

Sophie outdoor table by Chiara Andreatti for Potocco

Edra’s Phantom table

PHOTO: GIULIO GHIRARDI

Mammamia by Opinion Ciatti

Cream of the crop

SaloneSatellite marked a quarter of a century

For the past quarter of a century, SaloneSatellite has linked the world of young designers and the main show’s participants, and for the past 13 editions awarded prizes.

This year the jury chose the four winning projects from a field of more than 100 applicants in a celebration of innovation in process and tradition, with a view to championing sustainable thinking. The events saw 600 participants (1988 had 65) from 32 countries and 22 international design schools and universities in 13 countries

The winners represent a variety of different countries of origin or provenance, and their projects reflect different geographical latitudes and design aptitudes. Studio Ololoo from China won first prize for its lamp Deformation Under Pressure, which innovatively combines inflatable PVC with a tensioned aluminium structure.

Second went to the Italian-Danish Filippo Andrighetto for the bookcase

Veliero, made entirely from interlocking wood elements without the use of screws and glue.

Third was Italian Egoundesign’s Voronoi set of 3D printed brass

cups, winning this recognition for its completely new way of manufacturing products with 3D printing.

The Special Mention, which comes with the Róng Design Award (that

The exhibition at Triennale Design Museum

A special exhibition marked 25 years of SaloneSatellite

Ololoo

Deformation

Pressure lamp. Selected for the experimental approach behind the idea and workmanship of the lamp, which combines inflatable PVC with a tensioned aluminium structure.

Egoundesign – Voronoi set of 3D-printed brass cups. Beyond the product itself, the award recognises the research effort leading to a new mode of production and application of 3D printing.

includes a month’s residency at the Róng Design Library in the Yuhang district of Hangzhou, China), went to Tunisian trio Mohamed Romani, Chems Eddine Mechri and Ahmed Bssilaper for the lamp Fibra. The jury recognised Fibra for exemplifying how traditional materials can remain alive and renewed in simple, everyday objects.

To mark the show’s anniversary, a major exhibition highlighting its history –Marva Griffin Wilshire has been in charge since day one – participants and winners was held at Triennale Design Museum. Visit: www.salonemilano.it

Filippo Andrighetto – Veliero bookcase. Two factors were deemed particularly deserving: the use of a single material (wood) and the constructional aspect of interlocking elements, eliminating the need for screws or glue.

Mohamed Romani, Chems Eddine Mechri and Ahmed Bssilaper received the Special Mention for their lamp Fibra, which uses traditional materials in an innovative design.

Studio

–

Under

Invaluable

MIFF sees its international popularity grow as orders top US$1.2bn

The 30th edition of the Malaysian International Furniture Fair saw an increase in overseas buyers, as the value of orders at the show topped US$1.2bn.

The show attracted 5,419 international visitors from 120 countries and regions, a rise of 6%.

Orders reached US$1.28bn.

The exhibition’s 715 exhibitors saw attendance from the fast-growing Asia market up 68%, followed by North America, Europe and Oceania.

First-time visitors make up 43% of the total 19,213 presence.

‘This year’s show continues to highlight the fundamental role of MIFF in providing the international furniture industry with exceptional opportunities to do business and build valuable connections. Our new MIFF Furniverse app has elevated the experience for all participants because they are able to move faster and more effectively through the show,’ says Kelie Lim,

MIFF general manager.

‘We are thrilled to receive very strong re-bookings for MIFF 2025, highlighting its importance for exhibitors and buyers. And they can look forward to more quality and a better show next year.’

Next year’s MIFF will again be held from 1-4 March at the Malaysia International Trade and Exhibition Centre (MITEC) and World Trade Centre Kuala Lumpur (WTCKL).

Visit: www.miff.com.my

Elk Desa

Triswift Designs

Future Manufacturer

The Vienna Swivel Recliner & Footstool is a true standout piece, that is sure to add a touch of elegance and sophistication to any room. The Vienna is available in a range of versatile fabrics and leathers, to match any décor.

Beige, Taupe & Forest Green Fabric and Olive Green, Navy, Mushroom & Charcoal Leather/Match

Record breaker

CIFF enjoyed more visitors and exhibitors than ever

CIFF Guangzhou set pre-pandemic memories aside and recorded its highest number of visitors and exhibitors.

Some 363,449 visitors, up 22% on 2019, attended, of which 51,205 were from outside China, a rise of 43% on 2019.

The record for exhibitors was also swept away, with 4,700 companies taking part, 11.8% higher, covering 850,000sqm.

The 53rd CIFF Guangzhou showed four major improvements in terms of scale, product range, offering quality, and business opportunities, providing a unique opportunity to learn about the latest trends in design, discover the novel aspects of furniture Made in China and its business potential, and creating solid, profitable business relationships between professionals from all over the world and increasingly qualified exhibitors.

Divided into two phases for an exhibition event lasting a total of eight days, the show represented the entire furniture industry supply chain.

The 18-21 March Home Furniture

phase, showcasing home furnishings, decorations and textiles for the home, and outdoor and leisure furniture systems saw a wide range of contemporary designs featured to promote the advancement of increasingly smart homes – covering everything from the cosy and functional aspects of living and dining areas to the comfort of upholstery for living

and sleeping areas, with a focus on new ‘smart sleep’ systems, from decorative elements to the configuration of outdoor leisure spaces.

The second phase, 28-31 March, focused on office furniture and commercial spaces as well as machinery, materials, and components for the furniture industry.

Visit: www.ciff-gz.com

Area Sales ManagerNorthern England

Established in Singapore in 1976, HTL are a dynamic global market leading company specializing in the manufacture and supply of leather and fabric upholstery to the UK’s leading furniture retailers.

As we expand our UK operations, we’re seeking an ambitious and experienced Area Sales Manager for Northern England.

What will you be doing as our Area Sales Manager?

As the Area Sales Manager, you will be responsible for driving sales growth within the independent customer sector, with a strong emphasis on new business development, as well as maintaining and growing our existing sales. The area sales manager will also provide ongoing training and support to our trading partners retail sales teams.

The role will require extensive travel within the region, and at overseas trade shows.

What will you need to become our Area Sales Manager?

The successful candidate will have a passion for furniture, be well educated, ideally to Degree level, with excellent communication, negotiation, and interpersonal skills. You must be self-motivated, with the ability to work autonomously, using your time effectively and planning efficiently. The successful candidate will need to possess good IT skills, being proficient with PowerPoint, Excel, Word. You must have a full clean driving licence.

The Benefits

A competitive salary and sales commission structure, pension scheme and fully expensed company car will be offered to the successful candidate.

Interested applicants should in the first instance forward their CV together with a covering letter to: joachim.tan@htlinternational.com

RECRUITMENT

If you are looking to recruit staff for your furniture or flooring stores, looking for sales staff or reps for your manufacturing outlet, then INTERIORS MONTHLY offers a great package!

Our online package is just £175. Your advert will appear in our jobs section on the website until the position is filled or you ask us to remove. Our weekly newsletter, which is mailed every Thursday to 7000 industry professionals, also includes a list of these latest jobs.

If you have both online and quarter page recruitment advert in our magazine, the cost will only be £250!

Costs for larger recruitment adverts are available upon request.

Please contact Jarrod on E: jbird@interiorsmonthly.co.uk

T: 01565 631 397

JOIN THE ASSOCIATED WEAVERS CARPET TEAM

AREA SALES MANAGER SCOTLAND

Associated Weavers - a leading, trailblazing carpet manufacturer at the forefront of broadloom carpets.

Our strengths are our passion for flooring, in depth product knowledge, eye for great interior design and forward thinking innovation. Over the years we have built strong and lasting relationships with our partners nationwide.

We have an opportunity for a Carpet Retail Area Sales Manager covering Scotland.

Job Description & Main Responsibilities

- To maximise sales on your area with both roll & cut length customers.

- To achieve monthly, quarterly and annual sales targets.

- To sell point of sale display into new and existing customers.

The ideal candidate will possess the following skills

- Excellent communication, dedication, initiative and enthusiasm.

- Self-motivation, good planning and organisational skills.

- General IT awareness and a full driving licence.

The Package

Competitive salary, sales related bonus structure, pension scheme, company car, laptop & mobile phone.

Interested applicants should send their CV and covering letter to stephen.kaye@associatedweavers.co.uk

Features coming up in the June issue...

• Carpet Tiles

• Rugs

• Floorcare/Protective Treatments: Underlay

• INDX National Flooring Show Review

• Beds

• Upholstery

• International Interiors Exhibition Guide

• Proposte Review

• Buying Groups

Boldly going where no underlay brand has gone before