Interiors Monthly February 2024

FEBRUARY 2024

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EDITOR’S COMMENT

Now is the time for action Government inaction has seen a fragmented approach to mattress recycling across the country Full marks to the National Bed Federation for its painstaking work in compiling the first UK-wide guide to what mattress recycling – or not – is being undertaken by local authorities.

You would have thought that for a UK Government that is always keen to condemn the huge problem that is fly-tipping, it wouldn’t be that complicated a task to take the best policies from the councils that are recycling the most and then roll that out to all other local authorities? Yes, there are regional disparities in the availability of recycling facilities and councils are short of money, hence some authorities are sticking with landfill and others are burning mattresses, but wouldn’t it be a start, with future targets enforced not ignored?

Mattresses contain materials that are ripe for recycling, as manufacturers constantly remind us, so is it perhaps time to move beyond Government inaction and introduce a take-back scheme?

Many retailers already operate such policies and I think we’ve moved past the point where responsible manufacturers have serious objections. At the very least, retailer A could take back whatever mattress they are replacing, put it on the lorry to manufacturer B the next time they have a delivery, which in turn has it collected by recycling company C. Of course, there would be a cost and quibbling over which company sold and made the mattress, but it then becomes a marketing point of difference.

Consumers want their old mattresses to avoid landfill and many are already paying quite a lot for recycling company C to bypass retailers, manufacturers and local authorities to ensure that happens. Why not tap into that willingness to do the right thing?

Our thoughts are with the family, friends and colleagues of Lesley Graham, whose life was cut far too short just before Christmas. Her death is not just a loss to those who knew her best, but to the wider industry.

INTERIORS MONTHLY FEBRUARY 2024

INSIDE THIS ISSUE NEWS 4 6 7 10

Sales values enjoy festive leap Condor buys Betap ufurnish hooks Pierre Lesley Graham 1959-2023

FEATURES 12 16

New products Experiences Treat them like royalty

18

Service Dancing to a different tune

20

Sustainability Recycling details at your fingertips

22

Retail New look

28

Carpet Synthetic move, making sense, twist and shout

34

Beds and bedroom Strength to strength

38

Review JFS (part one)

46

Buying groups Heart of the community

47

Preview MIFF

48

Design CDA winners revealed

Editor: Andrew Kidd

T: 01273 930 029 E: akidd@interiorsmonthly.co.uk

FEBRUARY 2024

Are you ready for the future?

Visit: www.himolla.com

Furniture advertising (South): Tim Boden

M: 07976 122 150 E: tboden@interiorsmonthly.co.uk

Furniture advertising (North): Jarrod Bird T: 01565 631 397 E: jbird@interiorsmonthly.co.uk

Retail Köln calling

Carpet

New directions

Carpet, flooring advertising: Joanne Paull M: 07817 624 922 E: jpaull@interiorsmonthly.co.uk

Representative in India: Amarjeet Singh Gianni T: 0091 98390 35458 E: as_gianni@yahoo.co.in

Published by Interiors Media Limited 167 Hadlow Road, Tonbridge, Kent TN10 4LP T: 01732 441 134 E: enquiries@interiorsmonthly.co.uk Registered in England no. 6397722 Print: Knockout Print Design by Foreland Creative © Interiors Media Limited ISSN 1756-2236

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NEWS

Furniture sales see fifth-best month The retail value of furniture and lighting sales reached its fifth highest level for almost four decades in December. Flooring however dropped back by 3% on 2022’s figures.

Furniture and lighting sales in England, Scotland and Wales were £1.58002bn in December, according to Office for National Statistics data.

This was the fifth highest value of sales since January 1986, when comparable records began, and the most lucrative in terms of value in December apart from December 2022.

The only months to generate higher sales were December 2022, March 2022, March 2023 and June 2023.

Despite the performance, sales were £264m (14.3%) lower than a year earlier but were 17% higher than December 2021. Sales were £119.76m (8.2%) higher than November 2023.

Retail flooring sales could only rank 173rd of the 456 months, with sales of £190.127m. This was 3% lower than December 2022, 1% higher than December 2021 and 27.6% down on November 2023.

The data is non-seasonally adjusted, does not take inflation into account and is subject to revision.

Furniture inflation drops to a tenth of 2022 The annual inflation rate for household furniture halved in December, falling to a tenth of what it was in December 2022.

The rate fell from 2.4% in November 2023 to 1.2%, according to ONS data. In December 2022 it was 12.1%.

Garden furniture saw increases drop from 4.3% to 3%: in December 2022 it was 12.2%.

Lighting saw an increase of 4.2% in November 2023 swing to a fall of 0.4%. In December 2022 it was 9.6%.

Furnishing fabrics and curtains saw the rate jump from 3.1% to 6.9%, while table and bathroom linen fell from 3% to 0.1%: in December 2022 it was 11.6%.

Inflation for flooring fell for the third consecutive month, dropping from 5.7% to 4.8%: in December 2022 it was 10.5%.

Inflation for carpet and rugs proved stubbornly consistent, only dropping from 7.1% to 7%.

In contrast, smooth flooring saw prices fall as the inflation rate dropped from 1.7% to -3.8%.

The combined rate for furniture, furnishings and flooring dropped from 3.1% to 1.8%, compared to 11.7% in December 2022.

Dunelm ‘on course’

Orders were down but profit forecasts stand firm

DFS reports order dip DFS says it saw orders pick up in the lead-up to Christmas after being hit by September and October’s hot weather, which saw ‘especially weak’ footfall and demand.

Orders across its brands fell by 1.1% in the 26 weeks to 24 December, but it says this compares with a market it forecasts fell by 9% in volume terms.

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Interiors Monthly February 2024

It says it expects to meet full-year underlying profits of £30m-£35m thanks to ‘improved operational performance, manufacturing and sourcing and costto-operate efficiency programmes’.

It has reduced its full-year sales forecast by about £40m to £1.02bn£1.04bn and expects second-half growth to be in the low single digits.

Dunelm says it is on-course for full-year profits of more than £200m and an increase in market share, despite growth slowing in the final quarter of 2023.

Sales reached £483m, despite like-forlike growth slowing to 1% in the quarter to 30 December. A year earlier it was 14%.

‘We are confident that we are continuing to gain share in a market which has been characterised by volatile week-to-week trading patterns, particularly through Q2, reflecting the ongoing pressures on consumers' discretionary spend.

‘Growth in the first half was driven by customer demand for our consistent, outstanding value proposition. Whilst we are conscious that the outlook for consumer spending remains unpredictable and market conditions volatile, we are confident that we can deliver further market share gains and retain our tight operational grip on costs,’ says the 183-store chain.

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19/01/2024 14:29

NEWS

Condor swoops on Betap Flooring producer Condor Group is to buy rival Betap.

It says combining the companies will allow it to better respond to market expectations and strengthen its portfolio.

‘This merger will mean we can respond even better to the market demand. There are also many advantages of scale to be gained. The two companies fit nicely together as regards products and markets. We are established in the same region and share the same values and standards. This also applies for the corporate culture,’ says Jan Hoekman, Condor Group ceo.

‘This is a good move for Betap. We are a top-notch company, but also clearly see what lies ahead of us.

Together with Condor Group we are in a much better position to invest and to innovate. We will continue to operate independently, and that can only be to the benefit of the customer,’ says John Jaakke, Betap ceo.

Condor will continue to use the Betap brand and it will

Condor Velvet Classic

continue to develop its own collections. The Bloq contract carpet tile brand will also continue.

Mammoth plans expansion Bed manufacturer Mammoth is set to create new jobs and develop the infrastructure needed to drive growth at home and overseas, after securing a six-figure investment from the North East Growth Capital Fund.

Mammoth will utilise the investment to help drive sales of its recently revamped product range, including its flagship Comfort collection, and has already secured a 40% increase in retail floor placements for the key winter trading period.

The funds will also enable Mammoth to recruit: a new bedding manager, global sales project manager and customer service manager are set to join the firm.

The business will also be investing in new warehousing for its bedding collection, as well as a new European mainland international showroom, plans for which had been delayed by bad debt suffered as the result of supply chain issues and the pandemic.

‘We’ve been through a

L-R: John Tuton and Mark Wharton

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Interiors Monthly February 2024

challenging period over the past two years and weathered tough trading conditions, compounded by the unfortunate loss of suppliers, but it’s a testament to the team we have in place and the relationships we have built that we’re now in a position to secure investment and grow once again,’ says John Tuton, Mammoth ceo.

The fund is managed

by NEL Fund Managers.

‘Having worked closely with Mammoth, I’ve seen how forward-thinking and tenacious John and his team are in their business vision and financial diligence. They have experienced a period of unprecedented turmoil that would have seen most organisations go to the wall.

We’re excited to see them execute their growth strategy over the coming months and years with their restructured management team and a number of key partnerships in place,’ says Mark Wharton, NEL Fund Managers senior portfolio executive.

Harvey Norman to cross Irish Sea Home and electricals retailer Harvey Norman is to open its first store in England.

The chain will take over the 57,000sqft former Debenhams branch at the Merry Hill Shopping Centre, Dudley.

‘With its exceptional connectivity and a population around the same size as New Zealand – where we have 42 stores – it’s clear the West Midlands represents a significant growth opportunity for Harvey Norman,’ says Katie Page, Harvey Norman ceo.

‘We have been in the UK for many years, with two stores in Northern Ireland. We look forward to opening our Merry Hill store later this year and hope to announce further investments in the region over the coming months.’

The Dudley store joins its portfolio of 300 stores across the world. It already has 16 branches across the ROI as well as the two Belfast stores.

The West Midlands store will create 100 jobs.

NEWS

‍YOUR 2024

SUCCESS STRATEGY? 5 ESSENTIAL WAYS TO MAXIMISE YOUR SALES AND PROFIT ● ADVERTISING – Most advertising does not work very well. If yours isn’t, stop wasting your money now. Don’t blame the media, blame the message. Re-design your advertising in a benefits-orientated-style. Call Greenwood for effective copywriting know-how.

L-R: ufurnish co-founders Ray Wright and Deirdre Mc Gettrick with Rob Pierre

Hooked

Jellyfish co-founder Pierre signs up for ufurnish Furniture and furnishings search and comparison company ufurnish.com has recruited Rob Pierre, the co-founder and former ceo of digital media group Jellyfish as an advisor and investor.

Pierre co-founded Jellyfish in 2005, before selling a majority stake to French group Fimalac, which saw the company valued at £500m. In June 2023, Jellyfish was sold to Brandtech for an undisclosed sum, by which time it was employing more than 2,000 people.

Pierre will also invest £500,000 in ufurnish.com ahead of a funding round later this year, as well as joining its advisory board.

Since its foundation by Deirdre Mc Gettrick and Ray Wright in 2020 it has raised more than £5m from investors. Clients include John Lewis, Wayfair, Heal’s, Benson for Beds, Dunelm and OKA ‘After meeting Deirdre and Ray, I felt they were creating something incredibly innovative that will change and enhance the way in

which people furnish their homes. I’ve always been excited about innovation, and ufurnish.com absolutely solves a major consumer problem. This is a particularly interesting time in the market for digital businesses who can lean into a rapidly growing retail media space. I am delighted to be investing in and joining ufurnish.com.

The business has achieved so much already and I’m really looking forward to working with Deirdre and the team to help it reach its full potential,’ says Pierre.

‘Rob Pierre is a media visionary, he is an entrepreneur and creative talent with a deep understanding of consumer behaviour, media markets and value creation.

Above all, Rob is a passionate problem solver and loves creating and scaling solutions that solve problems. If you want to be the best, you’ve got to work with the best, and I’m really excited about working with Rob to take ufurnish.com to the next level in our growth journey,’ says Mc Gettrick.

● PRODUCTS – Be ruthless with your precious floor space. If a product or collection isn’t performing after being given a fair trial, then clear it and replace it with a faster selling line. Test and measure the selling potential of all your products in a Greenwood Sale. ● SELLING SKILLS – Get good at selling. Most retailers don’t employ a proper retail sales process for big ticket goods. The most successful ones do. Invest time and money in quality sales know-how. Call Greenwood to arrange an effective sales training course for your team. ● COMPETITION – Check your competition to find out what they are offering. Avoid all-out price wars. Outperform your competition on the most relevant beneficial points including choice, quality, value and service. Call Greenwood to mystery shop your competitors. ● PROMOTION – Promote your business effectively. Every good retailer from Aldi to Harrod’s does. Consider using a Greenwood Sales Promotion to increase sales, turn stock into cash and win future market share, while protecting your profit at the same time. Call Greenwood!

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7

Having AW as a main supplier for our business has just got even better, with their new 3-5 days cut length delivery service and collections, we can only see our partnership growing more.

This is a huge step up in service and gives us confidence to show AW products for any order knowing it will be here on time!

Khalid Mahmood - Foleshill Carpets, Coventry

With the new improved delivery, portfolio of products and cuts arriving in 3 - 5 days, staff feel very confident ordering.

I can only see our business together continue to grow.

Lee Thomson - Direct Carpets, Torquay

It’s a great development and puts AW in a much stronger position with the 3/5 days delivery.

Our last delivery was delivered on the 4th day.

Darren Ball - DT Flooring, Cheshunt

We are happy to say that AW have turned things around massively and are back on form! We have got so much confidence in the company going forward with the improved delivery service.

We are looking forward to the customer portal starting up and getting that additional information to make us more efficient.

Tom Beard - Tatlow Carpets & Flooring, Lichfield We have always been supportive of Associated Weavers mainly down the vast product portfolio on offer.

They have continued to innovate over the years especially with nylon with the likes of Sedna, iSense and Vivendi collections.

Now with an improved delivery lead time this is now a huge benefit with the service matching the products.

Stuart Davidson - Carpets 4 less, Bedford

“We are immensely grateful to Associated Weavers for their exceptional improvements in deliveries. Their improved service has significantly boosted our business growth and customer satisfaction. It’s a partnership that makes a real difference.

Gurwin - New Golden Carpets, Feltham

I ordered 2 cuts of Sirius on a Friday afternoon and they were delivered Tuesday morning.

It has made myself and my staff more confident to do more business with Associated Weavers Matt Naden - Bramley Carpets, Stockport

AW UK double page 02.indd 2

SHARE YOUR #associatedweavers @associatedweavers www.associated-weavers.co.uk

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7/11/2023 11:41:17

NEWS

Lesley Graham 1959-2023 The funeral of Lesley Graham, Sterling Home deputy md took place on 26 January after she died peacefully on 23 December.

She was 64.

‘Lesley was diagnosed with an interstitial lung disease some years ago, and although her health had deteriorated in recent months, this news has come as a sudden and profound shock to us all. Lesley has worked in the family business for more than 30 years, and is a highly respected and trusted furniture buyer. She has spent her working life travelling the world and forging lasting relationships and working partnerships with suppliers, agents and retailers alike,’ says a family statement.

‘Her passing will be a huge loss to the industry and to our Sterling family, many of whom have known and worked with Lesley for a great number of years.’

Tributes have been paid to her from across the furnishing industry, attesting to her skill as a buyer, her professionalism and love of life.

She is survived by sons Murray, Euan and Fraser, sister Suzanne, grand-daughter Millar and parents George and Isabel.

Donations can be made to Action for Pulmonary Fibrosis.

Graham welcomed the appointment of nephew George Knowles (far left) and sons Euan Graham and Murray Graham (right) as Sterling Home directors alongside John Pattinson as ceo last year

TCC enjoyed pre-Christmas sales jump as more shop in-store Home furnishings chain The Cotswold Company saw orders leap in the final quarter of 2023.

Orders climbed by 13% to £16.4m in the nine weeks to 31 December. It says the increase was thanks to ongoing investment into online and retail showrooms, which it says has led to a 14% increase in active customers year on year.

Online (which represents 80% of sales) the chain increased its conversion rate by 3%. Store footfall rose by 11%.

‘We are seeing consumers move away from “throwaway” furniture in favour of high-quality, made-to-last products that better reflect their personalities – particularly in the run-up to Christmas. Our long-term focus on product quality, combined with investments in our omni-channel model, including optimising the online user experience and delivery service, are driving conversions and customer engagement,’ says Ralph Tucker, The Cotswold Company chief executive.

It opened its ninth UK store, in Bath, in December.

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Interiors Monthly February 2024

Headlam sees flat 2023 Flooring distributor Headlam has told shareholders that sales for 2023 have been flat.

The group's UK revenue for the year to 31 December was broadly flat versus the prior year, with Continental Europe declining by 7.7%.

‘As explained in our trading update on 12 December, the UK residential market was weak from September, as consumers cut back spending on home improvement

projects. The group’s revenue from the commercial sector was more robust, along with revenue from larger customers and trade counters, which finished the year up 26% and 8.5% respectively, with December a record month for average daily sales in our trade counters business,’ it says.

It was still confident of meeting underlying pre-tax profit expectations.

Matthew Hilton opens the store’s third staircase

Heal’s completes TCR overhaul Heal’s has finished the multimillion pound renovation of its Tottenham Court Road flagship, including restoration of the 1960s’ extension.

Completion was marked by the official opening of a third staircase, by Matthew Hilton and his studio. The steel and timber-framed addition joins Cecil Brewer’s famous spiralling design, installed in 1916, and Sir Edward Maufe’s Lenscrete creation, which formed part of the southern extension between 1936-8.

‘We wanted to keep the structure as light as possible, so we created a cantilevered staircase coming off two central pillars with louvres you can see through. It’s a quiet and restrained design with no superfluous details – everything has a purpose,’ says Hilton.

The remodelling of the store saw Heal’s extend back

into its 1962 Fitzroy Robinson extension. The street-level presence doubled to 100m, with ground and lowerground floor showrooms reconnecting to span more than 49,000sqft.

‘In investing in our physical store, we’re not only illustrating our commitment to bricks and mortar retail but to Tottenham Court Road, re-establishing it as London’s furniture street,’ says Hamish Mansbridge, Heal’s ceo.

Sturrock exits Tapi James Sturrock, Tapi Carpets chief executive has left the chain.

Sturrock, who joined the retailer four years ago from Eve Sleep, has moved to pet food company Bella & Duke.

Leadership is now spearheaded by Jeevan Kirar, md and founder Martin Harris.

Allora SPC Flooring Elevate your space with our 22 decors of Allora SPC; 6 Herringbone, 6 Tile and 10 Planks. Each of our products are exclusive to Kellars, and are supplied with a rigid core, built in underlay, an easy click system for a simple installation process, and textured designs for additional authenticity. Allora SPC proves to be an exceptionally versatile choice, with home-wide suitability, due to it’s adaptability and durability in every space.

Crafted and engineered to be compatible with underfloor heating systems to ensure that extra warmth and comfort throughout your living space.

Finished with a water resistance surface layer guarantees that taking care of your flooring couldn’t be more simple.

Built up of 5 layers, Allora SPC provides resistance against rooms with high moisture, such as bathrooms and kitchens, and combines durability to withstand heavy foot traffic and general wear and tear.

Supplying you with that extra comfort, and a softer underfoot feel. 1 of the 5 layers to make up our product is 0.5mm of underlay, supplying excellent thermal features, and offers better sound insulation in comparison to other products.

NEW PRODUCTS

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1 Inspired by aerial topography of the world’s most famous cities, Louis de Poortere’s designers have created the Cities collection, a series of five designs in the Ecorugs collection of recyclable rugs. Each rug brings the atmosphere of an old map, faintly charting the flow of rivers and urbanisation in beautiful colour-rich patterns.

Visit: www.louisdepoortere.com

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2 ‘The new LeoLine has certainly become our “go to” stand for cushion vinyl. People either come in asking for it directly or are looking for something that’s affordable and offers the natural looks and practical advantages of LVT. Not only has the new brand given our cushion vinyl offer a new lease of life, the updates in wood and other designs have also made everything more appealing,’ says Mark Collis, director of Solo Flooring Centre, Birmingham.

Visit: www.leoline.co.uk 3 Abingdon Flooring has strengthened its Stainfree for Life promise on its Stainfree and Love Story collections: previously just for food and drink spillages, it now extends to all types of common household stains – everything from Marmite to markers. Should the stain not be removed by professional cleaning, Stainfree for Life guarantees a replacement.

Visit: www.abingdonflooring.co.uk 4 Meritalia continues revealing iconic pieces from its past catalogue and presents the Shadow armchair, designed by Gaetano Pesce in 2007. The making of the armchair – the craft, from cutting the fabric down to the finishings and details – is only complete when the armchair meets a body, whose heat and weight shape its final volume.

Visit: www.meritalia.it 5 Quick-Step’s designers have managed to create a level of detail and refinement in the look, matt and depth of texture that make Capture impressively real. With colour and structure in every joint, grain and knot, Capture is a new benchmark in authentic design for laminate flooring. It is a 100% watertight laminate floor that uses HydroSeal coating.

Visit: www.quick-step.co.uk 

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Interiors Monthly February 2024

4

5

A century of quality sleep

NEW PRODUCTS

6

8

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6 Qualified Master Installers from the Academy for Excellence in Flooring are some of the most skilled professionals in flooring installation and are backed by a free technical advice line to the Academy’s trainers and technical managers. Knowing the Academy’s experts are on hand to help with any technical issues means Master Installers can meet on-site problems head on.

Visit: www.quick-step.com/en/ academy

products you earn points. And with gifts starting from just 300 points, Floorwise has made it easy to reward yourself.

Visit: www.floorwise-rewards.co.uk

7 With more than 70 rewards to pick from, Floorwise Rewards is bigger than before. Reward yourself with the perfect gift for yourself, a friend or loved one after one quick online registration. Every time you buy qualifying Floorwise

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Interiors Monthly February 2024

8 When it comes to luxury vinyl floors that can mix it up in the style stakes, the depth and variety of designs in Moduleo Roots makes it hard to beat.

So, if your customers like to harmonise wood and stone, put herringbone next to plank or tantalise with terrazzo, then make it Moduleo.

Visit: www.moduleo.co.uk 9 EMU’s Angel is a complete collection of dining and lounge chairs with matching cushions, as well as coffee tables and tables in various shapes

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and sizes that can accommodate up to eight people. Featuring a soft design with curvy graphics, comfort and an aluminium structure, Angel is a contemporary take on a classic style, perfect for creating sociable atmospheres even out at sea.

Visit: www.emu.it 10 A unique moment of relaxation: The Emma Cross collection, designed by Monica Armani for Varaschin has grown with the Emma Cross sunbed. Its main feature? The adjustable backrest, surrounded by the unmistakable handmade weaving that transforms it into a small protected space that recalls the corolla of a flower.

Visit: www.varaschin.it

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22/03/2023 15:45

EXPERIENCES

Red carpet Treat your customer like royalty when footfall is slower THE RETAILER Fludes Carpets The New Year is usually a time when we make up for the slow trade in the weeks before and after Christmas. But not, it seems this year. Suppliers’ lorries are not full and manufacturers have stock available for quite a range of their products. In short, it is rather quiet.

I have spoken to a number of retailers, and most of them say that customer numbers are noticeably lower than this time last year. Not good news for any of us.

We are going to have to work even harder for our money. We all have our own way of pushing for orders, so if you have a plan that works, get it going now.

I am reviewing the promotions that we used last year – a mix of social media, in-store and window signage. During 2023 we re-launched our website and it is proving successful at directing people into our stores. If we do our sales jobs properly, we will get the results we want.

We used leaflet drops too. Most of these had an effect, but to use the old advertising agency adage, 50% of advertising works well and 50% does not. The problem is knowing which is the successful 50%!

For us, customers numbers have been at pre-Covid levels, with good activity up to Christmas and people willing to buy carpets to be fitted after Christmas. Then a lull, with business improving slowly up to the beginning of February. We have not seen the usual big weeks in January, and this means we will have to revisit our February and March sales promotions and look at how we can drive more people into our stores.

I think customers are aware that business is tough and will try to negotiate a better price. This then turns into a battle with other local flooring companies or online traders.

Here is an example: I had a telephone call from a lady who wanted to know our prices for four ranges that we sell. She

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Interiors Monthly February 2024

Give your customers the red carpet treatment to boost footfall and when in-store

told me she was then going to try a few other retailers and the Internet before deciding where to buy her flooring. I asked if she knew what areas she wished to carpet and what sizes the rooms were so that I could give her a ballpark price for the whole job. I pointed out that just looking at a square metre price would not give an accurate overall price.

‘What else do I need?’ she asked? I remembered our good friend Mr Awkward – who recently placed an order for the first two rooms in his new home – and so I reminded myself to be patient and

navigated her through the process of buying a carpet or flooring product.

‘No one else has told me this yet – thank you for being so helpful. I will get back to you. I am still waiting for a callback from another retailer,’ she replied.

I will wait a couple of days before giving her a callback and try to turn an inquiry into at least an estimate and hopefully an order.

It is clear that there is business to be done, but we have to give every customer who visits our store, or who phones us, the red-carpet treatment.

Andy Laird, Fludes Carpets owner

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SERVICE

Richard Renouf

The right model

Comfort can be a personal thing, but supplying the ordered product helps Comfort, or rather, discomfort, is a personal thing and only the customer can know what makes them comfortable: no salesperson or sales literature can do this. As most after-sales teams will tell you, however, customers will still blame discomfort on the suite (or bed) and assume it must be faulty.

So it seemed to be with Mr C. He called me about his chair and how it was crucial for him to have something comfortable because of a medical condition, but the chair was not as comfortable as the one in the shop. It had been inspected by a furniture technician who had stated that the chair was not faulty, but Mr C, a former dancer, was persistent and that’s why he had called me.

It just happened that I was to be in his area later in the week. He confirmed he was willing to pay my inspection fee, in spite of my warnings, so I scheduled a visit into my route.

The chair had an adjustable headrest and a reclining mechanism. Mr C sat in the chair with the headrest fully raised and showed me how his head was higher than the headrest, so there was no support. He showed me a photograph taken in the shop where the headrest met the back of his head. ‘The shop said the display model was old and well-used so it had settled.’ The cushion was only 125mm deep: 150mm of softening would be excessive.

I sat in the chair and took my own measurements. Coincidentally, the headrest did not support my head either, so it didn’t perform the function it was named to do.

Travelling to my next call took me close to the shop, so I took a detour and visited. Without a doubt the shop model was different to the one delivered to the customer. Neither was faulty, as far as I could tell, but the delivered chair was not the same as the ‘sample’ and this is

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Interiors Monthly February 2024

Mr C’s dancing days were well behind him and all he wanted was the correct support

as much a breach of contract as if the chair was broken or dysfunctional.

There are three implied terms in a contract of sale: the goods must be of satisfactory quality; they must be fit for purpose and they must correspond to the sample and any description applied at point of sale or in advertising.

This chair failed on the third count and because of this it also failed on the second. The complaint handlers at the shop and the head office, and the technician, had only been considering the first. From the customer’s perspective, the shop model was perfect but the delivered chair was entirely

unsuitable and with his medical issues this complaint was a major problem.

The information the customer had given, including his photographs, would have been adequate to show the problem to anyone with an open mind, so I wrote to the customer with my initial findings so he could pass these on. I hope this made someone look again, as the added cost of a formal inspection would increase the cost of resolving the complaint.

Visit: www.richard-renouf.com Richard Renouf is an independent furnishings consultant

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SUSTAINABILITY

At your fingertips Information on what councils offer to recycle mattresses is now available The National Bed Federation (NBF) has launched a website aiming to signpost consumers to the options for mattress recycling in their area.

The website has been developed in response to the results of a new survey undertaken by the NBF using Freedom of Information requests, which sought to establish how councils across the country deal with the estimated 6.4million plus mattresses that are disposed of through their services every year.

‘Not only has our comprehensive research given a clearer picture of what’s happening to those unwanted mattresses handled by local authorities, it has also enabled us to create the first ever dedicated mattress disposal portal providing a free local search function alongside numerous other resources, to make it easier for people to dispose of their mattresses responsibly,’ says Tom Williams, NBF sustainability and circular economy lead.

Replies to the NBF survey were received by all 385 waste authorities across the UK and revealed significant variations. Wales emerged as the front runner in terms of recycling rather than

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Interiors Monthly February 2024

just sending mattresses to landfill or incineration, with all councils reporting to divert mattresses from landfill and with components sent for recycling in more than 86% of council areas. Greater London was the only other area to achieve 100% diversion from landfill, with over 63% of councils sending mattress waste for recycling. Northern Ireland also performed well, with only 9% of councils transferring to landfill and over 63% sending for recycling.

The number of councils using landfill remains highest in the East Midlands (over 43%), the North West (40%) and the East of England (over 34%).

Incineration was most used in the South West with over 77% of councils generating energy from waste, followed by the East of England (over 44%) and Yorkshire and the Humber (over 43%).

Recycling was used by as few as 11% of councils in parts of England.

Methods of disposal also differed within councils, depending on whether the mattress travelled via a household waste recycling centre or a bulky collection service. The cost of mattress collection similarly amounted to a

postcode lottery, with prices ranging from ‘free of charge’ to up to £76.30 – with a higher fee not necessarily equating to a greener route to disposal.

With mattresses classed as a difficult waste within the recycling industry, a number of councils have partnered with specialist bulky waste collection companies which are working to improve re-use/recycling processes, with the aim of creating viable and affordable solutions for the ever-increasing market.

‘Despite growing pressure from consumers for more environmentally friendly mattress disposal options, it is disappointing to see such disparity across the UK, with many regions and nations still a long way from reaching the NBF’s target of 75% mattress diversion from landfill by 2028.

However, it must be pointed out that there are often valid reasons, beyond the local authority’s control, why they are not able to achieve higher levels of sustainability: for example, due to prohibitive costs or the lack of specialist recycling facilities. The vital thing is they continue to strive towards finding greener solutions and learn from those that have made progress.

‘With increased financial pressure on local authorities, we believe that the government needs to support plans for a nationwide programme to fund a consistent service, perhaps combined with some type of Extended Producer Responsibilities (EPR) scheme that makes it easy for everyone to cost-effectively recycle their used mattresses,’ says Williams.

Via the new, free-to-use portal consumers can search for and see what their local authority is currently doing with the mattresses they receive at household waste collection sites or through door-to-door bulky waste collections. There are links to the NBF’s consumer information website, www.bedadvice.co.uk, alternative collection services available to consumers if their local council is not recycling, plus advice on mattress care.

Visit: www.mattressdisposal.co.uk

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RETAIL

Köln calling Pesch has a new look for Minotti 22

Interiors Monthly February 2024

Studio Minotti oversaw the refurbishment and extension of the store



RETAIL

Coinciding with imm Cologne, German retailer Pesch officially unveiled Minotti’s concept store in the city. Pesch has long been a key retailer in Cologne and is a long-standing Minotti partner.

Minotti Studio oversaw the renovation of the space and an extension, so it now covers 4,840sqft across two floors.

The Twiggy family of seats by Rodolfo Dordoni steals the show in the large main window looking onto Kaiser-Wilhelm-Ring, enhanced by a contemporary composition: an invitation to discover the world of Minotti. On the ground floor this unwinds in a succession of dining and living spaces, featuring many of the brand’s bestsellers including the Wedge dining table by Nendo, the Connery seating system by Rodolfo Dordoni and the Horizonte seating system

by Marcio Kogan / studio mk27. 

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Interiors Monthly February 2024

Elegance PURE

The most luxurious new addition to our Stainfree brand.

Get in Touch

sales@abingdonflooring.co.uk www.abingdonflooring.co.uk 01274 655 694

RETAIL

Access to the display space on the first floor, now doubled in size, is through a clay-coloured, lacquered double doorway and large full-height windows, revealing an architectural context of distinctive elegance: mirrored walls alternate with dark slatted wooden panelling and white plaster surfaces, in perfect aesthetic continuity with the existing showroom space. The mood, punctuated with a selection of iconic pieces and recent proposals from the 2023 collection, relates a precise idea of home, organised into relaxation and conversation, dining, night and outdoor areas.

Near the entrance, the first arrival of 2024 makes its debut: the new curved elements of the Goodman seating system by Dordoni. The enveloping volumes seem designed for its new home, seen alongside the soft silhouettes of the Sendai seating family by Inoda+Sveje.

The journey continues – beyond a large steel-clad fireplace – with a composition of the Hamilton seating by Dordoni, which celebrates its 20th anniversary this year.

Outdoor is not forgotten, with the final display area hosting Quadrado by Marcio Kogan / studio mk27 and the Torii Nest Outdoor seats by Nendo, while offering an extraordinary view of the park through a floor-to-ceiling window.

The store joins flagship Minotti stores in Berlin, Munich and Düsseldorf.

Visit: www.minotti.com

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Interiors Monthly February 2024

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CARPET

Natural allure meets practicality

Primo Textiles is available in 20 colours

Cormar is introducing its first synthetic loop pile carpet Cormar Carpet Company has added to its Primo collection with Primo Textures: its first synthetic loop pile carpet.

This addition marks a significant milestone for the company and presents a major addition to the loop market.

Stain-resistant and bleach-cleanable, Primo Textures combines the renowned durability of polypropylene fibres with the timeless appeal of loop pile construction, offering a hard-wearing and practical solution for any home, while retaining the natural allure that loop pile carpets offer.

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Interiors Monthly February 2024

Produced in both ribbed and weave designs, Primo Textures is available in a palette of 20 colour options made to suit any interior. Manufactured with 100% Excellon polypropylene in a premium quality three-ply yarn, this new range comes with the added benefit of being moth-proof and is available in both 4m and 5m widths.

‘With loop pile carpets increasing in popularity amongst homeowners, we are thrilled to be launching this exciting addition to our family of easy-clean carpets. The first of its kind for Cormar,

Primo Textures offers a hard-wearing and practical solution for any home, with the timeless appeal of a textured loop pile carpet,’ says David Cormack, Cormar Carpet Company marketing director.

The company offers retailers 24/7 access to ordering, delivery tracking and online account management through its award-winning trade portal, as well as servicing its customer base through a team of more than 30 sales representatives.

Visit: portal.cormarcarpets.co.uk

HOSTED BY

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CARPET FITTER OF THE YEAR 2024?

THE 2024 COMPETITION FORMAT IS AS FOLLOWS 1). * You do NOT need to be an NICF member to enter this competition. Applicants must be aged 18 years or over on Sunday 30 April 2024. NICF Council members and previous Carpet Fitter of The Year winners are excluded from entering.

2). Deadline for entry is 23:59 on Sunday 30 April 2024.

3). Entrants are initially required to complete a questionnaire giving the most full and accurate answers possible. Entries will be evaluated by a panel of judges based on the answers provided and 10 fitters will be selected to progress to the Semi-Final practical trials.

4). The Semi-Finals will be held on Tuesday 25 and Wednesday 26 June 2024 (five fitters per day) at the FITA Training Centre, Loughborough. Five fitters will progress to the Final competition.

5). Briefing information for the five finalists will be supplied digitally in August.

6). The Final is at The Flooring Show, Harrogate, on Sunday 15 and Monday 16 September 2024.

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CARPET

It makes EcoSense

Avondale Plains Polana

Recycled fibres are at the heart of Enchantment and Avondale Furlong Flooring’s cutting-edge and sustainable flooring solutions introduce its revolutionary EcoSense range to the market. This innovative collection showcases the Enchantment series, crafted with 100% recycled polyester yarn, and the environmentally conscious Avondale range, made from 100% recycled polypropylene yarn.

Enchantment, a flagship range within the EcoSense line-up, embodies grace and sophistication. Comprising two subranges – Elite and Lux – the Enchantment carpets are designed to enhance any space. Boasting the award-winning Combi-bac backing, these carpets not only demonstrate exceptional durability but also adapt to various environments.

Available in 4m and 5m widths with a choice of weight, Enchantment utilises 100% recycled polyester fibres, ensuring moth-proof and bleach-cleanable carpets that serve as an eco-friendly flooring option. This aligns with Furlong Flooring’s steadfast commitment to sustainability.

A noteworthy addition to this collection is the Avondale range, made with 100% recycled polypropylene fibres.

Offered in both Plain and Heathers

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Interiors Monthly February 2024

variations, Avondale boasts a two-ply yarn construction, providing the perfect fusion of style and eco-consciousness.

Similar to the Enchantment range, Avondale carpets are available in 4m and 5m widths, and they too are mothproof and bleach-cleanable, and are supported by a seven-year warranty.

‘This launch serves as a testament to Furlong Flooring’s dedication to delivering top-tier eco-conscious flooring solutions without compromising

Enchantment Chalk Hill

on quality or performance,’ says Ian Collacott, Furlong Flooring sales director.

‘Our EcoSense range, featuring the Enchantment and Avondale collections, underscores our unwavering commitment to providing eco-friendly products. We firmly believe that beautiful and functional flooring can also be environmentally responsible, and we take pride in offering these sustainable options to our customers.’

Visit: www.furlongflooring.com

NEW - DECO COLLECTION 100% Wool - 7 designs - 43 colour options

Products shown: Deco Flatweave Jacquard - Orca Habitat Dwell LVT - Warm Oak

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CARPET

Twist and shout Lazio has been expanded with Deluxe and Elite Kellars has added to its Lazio twist carpet collections with Elite and Deluxe.

A selection of 16 on-trend colours, in two different qualities and price points, provide a luxurious underfoot feel, combined with longevity and resilience in living spaces with high foot traffic such as hallways, dining rooms and stairways.

This ‘exclusive to Kellars’ collection is easy-cleanable and extremely versatile, proving a practical, yet stylish option for your next home renovation project.

The tight, thick pile reigns supreme among the Kellars carpet offer with the spotlight on luxurious options such as Lazio Deluxe, along with Lorenzo and Messina, offering fantastic value.

Their dense, tightly woven fibres not only provide comfort, but also deliver exceptional warmth in colder months.

For those who are embracing modern underfloor heating systems, opting for low tog rated products is the smart move. Carpets such as Napoli, Lazio Elite, Sorrento, Vasari and Euphora are designed to complement these systems.

Their lower tog ratings ensure efficient heat transfer, allowing warmth from the underfloor heating to permeate and create that homely, cosy underfoot feel.

2023 was another remarkable year for Kellars, cementing its position as the largest independent flooring supplier in the UK. The past 12 months have been nothing short of exceptional, marked by milestones, triumphs and unparalleled growth. The year proved that its team is the backbone of its success. 2023 saw

Lazio Deluxe, available in 4m and 5m widths, is stain resistant and bleach cleanable and has a 1/10th gauge construction Lazio Elite

significant expansion in the number of employees as it invested in the growth of each department: a crucial part of its

Kellars is the largest independent flooring supplier in the UK

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Interiors Monthly February 2024

progression. The company continues to create and build an ever-evolving team of passionate and driven individuals.

Every year Kellars sets benchmarks across various areas of the business, and its drive to stay ahead of the game continues as it pursues excellence with passion for the Kellars brand.

Competition within the flooring industry continues to rise, but the company is looking forward to another year of exclusive products and all-round inspiration. Of course, it is essential to acknowledge that its success wouldn’t have been possible without the trust and support of its customers, the dedication of the Kellars team and the desire to pursue excellence in everything it does.

Visit: www.kellars.co.uk

FITTING

Get it right Your customers want everything to work together, so keep up to date When it comes to ensuring that flooring meets the standards of other design features, such as furnishings and fittings, following best practice in subfloor preparation and flooring installation is as important as the floorcovering selection itself if you want to ensure everything looks its best.

Living up to expectations for the appearance and longevity of flooring installations being purchased alongside the sofa, kitchen or a complete redecoration requires an understanding of subfloor preparation, in order to create a super-smooth base that will optimise the appearance of new flooring. Adhesives need to be selected for their compatibility with different floorcoverings as well as their specific performance features. It is also essential to know how to avoid common causes of floor failure, chief of which is still unmanaged subfloor moisture, and flooring retailers should be able to advise how certain processes and products can help achieve optimum results when installing floorcoverings.

‘Flooring professionals should strive to continuously improve and develop their knowledge throughout their careers. This has become particularly necessary as advances in technology have accelerated the development of subfloor preparation products and adhesives with advanced properties and applications. For example, advancements in adhesive technology have enabled F Ball to create a specialist, solvent-free vinyl adhesive with pressuresensitive characteristics that can hold floorcoverings in place over a wide range of temperatures. Extreme temperature fluctuations can cause floorcoverings to expand and contract significantly, resulting in tenting and gaps at the edges of floorcoverings over time. This is often an issue in heavily glazed areas subject to solar gain, such as rooms with floor-to-ceiling windows,’ says Tim Green, F Ball and Co head of training.

Combinations of new, fast-drying smoothing compounds, waterproof surface membranes and adhesives

mean that contractors can now install floorcoverings in as little as a day, helping to meet increasingly demanding time constraints.

Having a good knowledge of the range of new products available will also help in choosing the optimum product for a particular job and avoid compromising the finished appearance of an installation.

‘Particular vinyl adhesives are recommended to avoid visible trowel serrations showing through thin vinyl floorcoverings or to facilitate the creation of complex designs and patterns, an advantage when installing LVT. There are also smoothing compounds that are designed especially to withstand heavy loads and high foot traffic, and others designed to accommodate movements in subfloors of metal and wood,’ says Green.

Those renovating their homes or involved in new builds need to keep abreast of wider changes affecting the flooring industry too. For instance, calcium sulphate screeds are increasingly common in new builds and require

specific treatment to ensure against floor failure: traditional cement-based smoothing compounds may not be suitable and the use of a compatible calcium sulphate-based smoothing compound is often recommended.

‘As a market leader in subfloor preparation products and adhesives, we believe that we have a responsibility to promote industry standards and best practice and, by extension, the positive reputation of the flooring industry.

This is why flooring professionals of any skill level can attend free training courses at the F Ball Centre of Excellence, the purpose-built, state-of-the-art training centre at our Staffordshire headquarters. Training programmes, which run year-round, are led by experts from within the company, and cover subfloor preparation, moisture management and adhesive selection, and provide an opportunity to use a range of F Ball products. They include specialist courses for flooring retailers and a three-day course on achieving optimum results when installing LVT. Visit: www.f-ball.com

Keep up to date with free training courses

www.interiorsmonthly.co.uk

33

BEDS AND BEDROOM

Onwards Growth and investment are combining as retailers welcome new ranges GNG Group continues to go from strength to strength, with further product innovations planned in the coming months as well as additional investment in the latest machinery to enable it to stay ahead of the market.

Following the launch in 2023 of the most recent addition to its Komfi collection, which features GNG’s unique Ecofoam, the new KomfiMed range has got off to a flying start. With retailers now having received in-store displays, they report that the range is selling very well and customers are particularly enjoying the ease of selection and quality provided by KomfiMed. Combining medically proven foam with TrueGel technology, plus the environmental benefits of Ecofoam, the product has been designed to deliver excellent pressure relief while minimising motion transfer and regulating temperature to provide a peaceful night’s sleep.

With sales increasing and further growth expected as GNG’s in-house team develops new ranges to target other gaps in the market, the company is continuing to invest in updating and expanding its manufacturing facilities, including adding a second mattress

line that is four times faster than its traditional line.

The latest £250,000 investment at GNG’s purpose-built 40,000sqft West Yorkshire manufacturing facilities includes a state-of-the-art automated glue line, enabling the company to further increase capacity and improve production efficiency.

‘As one of the UK’s most innovative mattress manufacturers, we are in frequent contact with our agents and stores, and are always keen to act on feedback by developing new products that meet customer needs,’ says Darren Potterton, GNG md.

‘As part of this process, it’s vital that we continue to invest in the latest technology to ensure that we can provide a wide range of products as

efficiently as possible. Having seen rapid growth in recent years, we have a clear vision for the business, and ensuring we invest in the most up-todate machinery available is at the heart of our strategy, enabling us to continue to innovate and respond to market needs while safeguarding the outstanding levels of service our customers have come to expect.’

GNG is also continuing to focus on environmental concerns. Building on the success of Ecofoam, which is made from 100% recycled and re-engineered foam and can be entirely recycled, the company is exploring new developments and options to meet demand for sustainable materials.

Email: info@gng-group.co.uk KomfiMed has boosted growth for GNG

34

Interiors Monthly February 2024

Medically Proven Foam

Naturally Cooling

Ultimate Support & Comfort

TrueGel Technology

Excellent Pressure Relief

Please contact your local agent for more information Chris Lester

All of Ireland.

Tel: 00353 87 7779993 chrislester2000@gmail.com

Edward Bacon

North West & East Midlands.

Tel: 07976 061173

edward.bacon@icloud.com

Graham Dickinson North East & Yorkshire.

Tel: 07734 853473

grehamd@aol.com

Alan White

Scotland.

Tel: 07733 883611

alan.arredi@btinternet.com

Jason Hillier

South East & East Anglia.

Tel: 07876 508913

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Made in the UK

komfi.com A division of the GNG Group.

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komfiMed FN full page advert agents Nov 23.indd 1

Email: richard.gretton@gng-group.co.uk Telephone: 01924 950 300

14/11/2023 11:01

BEDS AND BEDROOM Steve Warren

A better way

Steve Warren on inspiration, recognising what is vital for the business and future challenges

Steve Warren began his career at Black & Decker, then after 10 years entered the furniture industry. He has been at Sleepeezee since 2016, first as operations and supply chain director, and md since 2021.

Why did you enter the industry?

‘It didn’t seem as corporate at the time and allowed me to increase my management experience enormously across a wide range of topics.’

What is your typical working day?

‘Catch up on emails first thing and add to my “to do” list depending on anything overnight. Walk the factory floor, then check in with all of my direct reports at some time during the day. We will have a few scheduled meetings during the day, either face to face or on Teams, and other than that I am normally chasing down my targets for the day, week etc.’

What challenges do you think the industry will face over the next year, and the next five years?

‘I think that this year will be reacting to

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Interiors Monthly February 2024

the normalised retail sales levels. If it’s anything like the past two years it will be unpredictable and will be influenced more by economic factors generally rather than anything industry-specific.

Over the next five years as an industry we will all be challenged to speed up our ESG work and I believe that this will be beyond the pure product and normal business sustainability, but successful businesses will develop a lot of engagement with community and charity projects.’

Which company/person do you most aspire to be like?

‘I tend to take inspiration and energy from the people around me rather than from one or two figures that I have read about. I don’t aspire to be like anybody else.’

How does sustainability impact the business?

‘It has changed the way we have gone about our business for the past eight years minimum and is now seen as

importantly as any other factor.’

Has the way you conduct business changed over the years?

‘I think that the Covid years forced us to really understand what was vital in the business and what was nice to have. This led to us developing a great honesty both internally and externally with all of our stakeholders: customers, suppliers, shareholders and banks. This is turn has allowed us to build some outstanding relationships and to consolidate the fantastic relationships we already had.’

How could your company improve what it does?

‘We are constantly reviewing to see if there is a better process, better product, better method that we could adopt.

Communicating very clearly what you are doing and why you are doing it will lead to some great feedback on areas you previously will not have considered.’

What is the next product launch that’s planned?

‘We have just launched the Centurial product to help celebrate our 100-year anniversary as a business. This epitomises both our heritage and our modern way of thinking, achieving product of the year too at the NBF awards in September. We have a number of new launches planned for later in the year, which we’re hoping to give retailers first view of in the summer, as well as an exclusive AIS range launching at the April show.’

What do you think makes your company stand out from the crowd?

‘Great heritage backed by a Royal Warrant. Great product, service, quality and lead times, backed up by a team of exceptional people. We have been consistent in our brand and business messaging for a number of years now and we will continue this for the foreseeable future.’

What would you change about the industry ‘I think this is a great industry but we must constantly strive to ensure that everyone adheres to the minimum product and customer service standard expected by both the retailers and end consumers.’

How do you spend your leisure time?

‘Travel, family, sport and general socialising.’

Any issues you’d like to get on your soapbox about?

‘Nope.’

Visit: www.sleepeezee.com

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RECRUITMENT If you are looking to recruit staff for your furniture or flooring stores, looking for sales staff or reps for your manufacturing outlet, then INTERIORS MONTHLY offers a great package!

Our online package is just £175. Your advert will appear in our jobs section on the website until the position is filled or you ask us to remove.

Our weekly newsletter, which is mailed every Thursday to 7000 industry professionals, also includes a list of these latest jobs.

If you have both online and quarter page recruitment advert in our magazine, the cost will only be £250!

Costs for larger recruitment adverts are available upon request.

Please contact Jarrod on E: jbird@interiorsmonthly.co.uk T: 01565 631 397

REVIEW

Choices, choices Products, debuts and brands were aplenty at JFS Visit: www.thefurnitureshows.com

38

SIX OF THE BEST

CELEBRATIONS

Wiemann unveiled six new ranges at January Furniture Show, including three VIP collections.

Among the product updates is an exciting new wood finish – Nordic Oak – which is available immediately on select ranges, including some of the new launches.

The VIP Lagos has a touch of downlit glamour and is available in a wide choice of finish combinations.

Genf is a hinged and hinged-combi range to suit any style and size of room. Available in three heights, it offers lots of flexibility, while combinations of doors in Bianco Oak and mirrors are likely to appeal for lower ceiling loft conversions.

Milon offers clean, contemporary lines in the new Nordic Oak finish with an optional slatted central band.

It is available Genf with hinged or sliding doors, with a range of accessories, in multiple colour combinations.

There were celebrations on the Softnord stand as the Lithuanian company marked its ten-year anniversary in the UK market.

‘We’re growing in the UK and in the past year have been working with John Lewis which we’re very happy about,’ says Renata Silinskiene, Softnord international sales director. ‘Our stand’s speciality is colour – visitors always remark on that. And we’ve a lot of new launches.’

The Charlie sofa in chenille was the most popular.

‘Charlie has the high back and the comfort which our British customers love,’ says Silinskiene. ‘It’s a romantic, classic style and, as with all our products, available in any of our fabrics, colours and combinations.’

RECORD YEAR FORECAST

GAME CHANGER

Dubai or not Dubai? To buy, of course – that was the verdict on Think Rugs’ stand where the russet red Dubai hung like a tapestry, beckoning customers inside.

A new launch and in stock now, Dubai, available in three sizes and three shades of red, attracted attention – and orders.

‘There’s a big trend for traditional products,’ says Sam Tippett, Think Rugs md. ‘Dubai is so soft it feels expensive, yet it isn’t.’

Other up-and-coming trends include checkerboard styles and earthy tones with rich metallic bronzes and sparkling champagnes added to the best-selling Apollo.

2023 was Think Rugs’ second most successful year with launches aplenty and some cracking contracts signed. But, says Tippett, 2024 promises to top it.

‘We’re forecast our most successful year ever,’ he says. If the footfall at the stand is an indicator, JFS is just Dubai the start of it.

The colours and the mood were sunny on the Forte stand, with a full diary of meetings set up for the show.

‘We’re excited – we’ve got really good confirmed bookings,’ says Victoria Ross, Forte national sales manager. ‘It’s the first time in years I’ve had a 100% response from every one of our target buyers.’

Europe’s largest manufacturer of self-assembly furniture has a major consumer product launch this month, rolling out across 10 John Lewis stores starting with a prime spot in the flagship Oxford Street branch, right at the top of the escalator.

Interiors Monthly has had a sneak peek and let’s just say – it’s a game changer in flatpack furniture.

Interiors Monthly February 2024

Charlie

Hun

CORE PRODUCTS AWARD WINNING FLAT PACKED FURNITURE AUGUSTA CURVE

E S T. 1 9 8 6

WOOD SHELVING & STORAGE

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REVIEW

Foot on the pedal Products strictly for the UK market again proved a winning move ‘himolla was very warmly welcomed in Birmingham. We are grateful for this reception, delighted with the numerous positive responses, the pleasant conversations with customers and guests, and we hope to replicate this lovely experience in the upcoming years,’ says Tamara Härty, himolla head of product, design and marketing. ‘himolla’s renown is right up there with the top manufacturers and it is getting better because we are charging ahead and keeping our foot on the pedal with distinctive marketing activities, furniture shows and chic contemporary and bespoke products strictly for the UK market.

‘We are determined to put UK customers right in the centre and this has been established and proven for some time now. We have established a well-proven support structure in the UK and Ireland with most capable partners who are committed to the brand. At JFS buyers were able to source from some of the very best innovative furniture on offer and the most stylish interior accessories at the himolla stand: a nice place to be and the perfect spot to get to know products and sales team. ‘himolla has a long and traditional

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presence in the UK, and as a German company it was initially perceived as rather conventional design. However, with the onset of Covid-19 bringing about a forced pause and a pivot point, himolla accepted the challenge to prove in the UK that its Mission Transformation is bearing real fruit with products that are nice to look at and to sit in.

‘For this purpose, a fresh and bold innovative stand was planned and built for the show. The shown line-up was strictly designed for the British market, featuring high-quality leather, fantastic fabrics and surprising features.

‘It is imperative for us to earn your trust, keep in touch and be a real partner you can lean on. No nonsense, no compromises in support, service and quality. Our products are carefully developed and crafted for sensible customers for long-term use. We would like to see our products as trusted family friends who will never yield. Our success is your success. ‘himolla at JFS stirred up emotions and pleasantly surprised UK visitors and customers. What a way, carrying the himolla brand into the world.’

Visit: www.himolla.com

himolla is one of the UK’s leading upholstered furniture manufacturers and their recliners are packed with market-leading innovation such as independent headrests, backrests and footrests so your perfect seating position is only a button press away. A 5 year guarantee gives you confidence in the quality and durability of their recliners and they only select the finest leathers, fabrics and woods so we guarantee you will not sit in anything as comfortable as a himolla chair. Bestsellers and also novelties are available as manual or electric armchairs and the Winter Sale has begun!

AZURE | www.himolla.com himolla Polstermöbel GmbH | GERMANY

REVIEW

Perfect setting Sumptuous Hybrid Seating was the star attraction on Sofa Factory’s stand ‘I would like to thank all our existing and new customers who visited us at the January Furniture Show. With the market still unpredictable it was almost impossible to gauge the outcome in advance of the show and we could never have expected the response we received. We launched multiple new designs and fabrics, and seldom do all have such a positive reaction,’ says Sham Alaq, Sofa Factory commercial director.

‘From our new value products to our much larger designs, it reinforces our commitment to being diverse within the marketplace and continuing our key focus on great quality and design at affordable prices. We are so pleased that all the hard work from our designers over the past few months has paid off.

‘The show was the perfect setting to launch our exclusive Sumptuous Hybrid Seating. This takes comfort to a new level but also adds a unique selling point to our latest collections.

We’ve been working hard developing this new hybrid seating for our ranges.

We understand that in order to grow you need to be consistently developing not just the visual elements of sofa design but also the internal elements.

Sumptuous Hybrid Seating elevates the comfort levels of our latest designs.

‘We found in 2023 that value and quality continued to be the most important aspects to providing a successful offering to our retail partners.

Continued growth and feedback on the latest releases give us confidence that we are moving in the right direction and this only helps our drive to continue developing our product

Aspen

Sumptuous

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Interiors Monthly February 2024

Nimbus

range to meet the targets of both value products and designer ranges.

‘Once again we would like to say a massive thank you to all our current and new customers who took the time to visit our stand this year and check out our latest offerings. We would also like to take a moment to thank our dedicated staff in helping us make JFS as successful as it was this year.’

Visit: www.sofafactory.uk

January Furniture Show Review 2024!

We are thrilled to share the success of our display at the JFS, featuring an array of new swivel recliner chairs, a stylish accent chair collection in an assortment of on trend fabrics, and cutting-edge dual motor riser recliners.

Our new range of swivel recliners & riser recliners were proven winners and they not only offer style and comfort but also feature aesthetics that effortlessly elevate any living space.

SARDINIA

THEA

MURCIA

VIENNA

RUBY

LUXEMBOURG

SAVANNAH

ALMA

IRIS

LUNA

LEONI

MURCIA

We also launched a new accent chair collection which was a real hit! We showcased 6 new designs, with a wide variety of cover and colour options, paired with a mix of mid oak wood, dark wood, brushed gold or black legs, each design catering to the diverse preferences of our customers. The inclusion of a 360-degree swivel function and soft boucle fabrics were certainly a winning combination.

We know how impactful the right fabric can be, so we looked at current trends to offer a diverse colour palette (including Olive Greens, Petrol Blues and Neutrals) across a mix of soft fabrics and leather options, ensuring the perfect match for any taste.

The response from our customers was really positive and we are now looking ahead to Spring when these models will be coming into stock.

W: www.gfa.uk.com | T: 01291 645080 | F: 01291 645099 | E: sales@gfa.uk.com

SOFTWARE

New deal

Wholesaler VIDA Living is looking to transform its warehouse operations In line with its commitment to transforming the future landscape of furniture, Ordorite has formed a partnership with furniture wholesaler VIDA Living. The collaboration is set to reshape VIDA Living’s operations at its 180,000sqft facility in Dundalk, Ireland, and is designed to herald a new era of efficiency and customercentric solutions.

At the core of this collaboration lies the implementation of a cutting-edge warehouse management system (WMS), designed and delivered by Ordorite. It is set to revolutionise VIDA Living’s warehouse operations, optimising processes and enhancing overall efficiency. The transformative

VIDA Living’s Dundalk facility

system, which is tailored to the specific needs of VIDA Living, will streamline inventory management, order fulfilment and logistics.

David Caffrey, VIDA Living co-ceo and Stephen Connolly, Ordorite founder and ceo

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Interiors Monthly February 2024

‘Backed by the support of Enterprise Ireland, this collaborative venture signifies a significant leap forward for VIDA Living in optimising our operations, logistics and supply chain processes,’ says David Caffrey, VIDA Living co-ceo.

‘We are delighted to be partnering with VIDA Living and we are excited to see Ordorite’s state-of-the art warehouse management system implemented at VIDA Living’s facility, to help it transform its warehouse management capabilities and set new benchmarks in the industry,’ says Stephen Connolly, Ordorite founder and ceo.

‘The implementation of Ordorite’s software solutions promises to bolster our commitment to excellence in customer service. The system’s innovative features will not only enhance efficiency but also streamline operations, ensuring that we remain agile and responsive to the ever-evolving demands of the market,’ says Caffrey.

‘As VIDA Living and Ordorite work hand-in-hand on this transformative project, the industry can anticipate new benchmarks in warehouse management capabilities. The collaboration aims not only to meet current industry standards but to exceed them. We shall update the market on the journey to transform VIDA Living’s warehouse management capabilities. Our innovative solutions promise not just technological advancements but a redefined standard of service delivery,’ says Connolly.

Visit: www.ordorite.com

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BUYING GROUPS

At the heart

Greendale is looking to build on its 2023 charity efforts

Greendale members have long supported their communities, and now the group is too Greendale Carpet & Flooring members are family-run businesses that sit at the heart of their communities. The vast majority of Greendale members are long established within their towns and cities and have provided great service to their local customer base.

It’s these traits that have encouraged and attracted new members to the group over a number of years. The ‘not for profit’ mutual trading status of Greendale

Transporting surplus carpet samples

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Interiors Monthly February 2024

itself means that the group is always looking to ‘give back’, whether that is to its members (which own the group) or to local communities in projects to help the less fortunate.

In 2023, Greendale took on a number of projects in its local community in Hereford and across the UK. The group partnered with The Salvation Army and collaborated to make use of roll ends and discontinued carpet at its Hereford

warehouse. The carpets were taken around the country and used in projects to help solve furniture poverty, of which carpet/flooring is a part. To date, Greendale has sent more than £30,000 of carpet at retail value into the homes of those unable to carpet their own homes.

This included one family who had not had carpet for 17 years.

Greendale also donated carpet samples of discontinued lines to a number of local hospices. These were sold on as doormats, car mats or for gardening, and it is estimated that over £2,000 has been raised so far. The intention for 2024 is to seek out even more hospices.

In the Autumn, the group ran an in-house exercise on using stock more efficiently. Upon meeting its target, the group made a donation to Hereford Food Bank to ensure that more families could enjoy a family Christmas dinner.

‘There is more to Greendale than just being a buying group,’ says Eamonn Prescott, Greendale chief executive. ‘Our members’ stores are at the heart of their communities and have served those areas for many years. As a group, we realise the importance of giving back to society and that is why these projects have been so important to us. It defines who we are as a group.’

Visit: www.greendalecarpets.co.uk

PREVIEW

MIFF is fully booked across its two venues as it celebrates 30 years A surge in international demand has scaled up the Malaysian International Furniture Fair (MIFF) as Southeast Asia’s largest furniture event celebrates its 30th anniversary.

The show has reached full capacity at its two venues – Malaysia International Trade & Exhibition Centre and World Trade Centre Kuala Lumpur.

The four-day event, which posted a record 19% jump in orders to US$1.21bn and 673 exhibitors in 2023, is preparing to host more than 20,000 visitors from as many as 140 countries and regions.

MIFF 2024 will comprise 17 halls spanning 100,000sqm to showcase exhibitors from Malaysia, China, Hong Kong, Japan, Indonesia, Singapore, South Korea, Taiwan, Thailand, Türkiye, USA and Vietnam with a diverse range of products and innovative designs.

The show is also the biggest export showroom of Malaysian solid wood furniture and office furniture in Southeast Asia.

A new level of experience awaits, from a new app to limited-edition MIFF gold coins for lucky overseas visitors who pre-register by 16 February, customer loyalty perks and a virtual tree-planting programme to draw attention to sustainability.

The MIFF Furniverse App will be an essential companion for attendees to personalise their journey in meeting suppliers and source from thousands of products across the two venues. It

provides detailed information on exhibitors’ product offerings, stand locations, special events and more, and adds to the business momentum and networking that begin long before the opening via the MIFF website.

Registered overseas buyers can continue to access the business event special lane at immigration checkpoints on arrival at Kuala Lumpur International Airport and pick up limousine vouchers at the MIFF Courtesy Counters.

First-time trade visitors are eligible for a complimentary hotel stay on a first-come-first-served basis under the show’s popular Valued Visitor Privilege programme.

As part of the celebration, exhibitors and buyers will come together in a virtual tree-planting initiative to raise

MIFF, 1-4 March, Kuala Lumpur

Double delight

awareness of a more sustainable future for the industry in which wood is the most environmentally friendly raw material.

‘We want everyone to feel exceptional when they walk through the MIFF door. We have been in the industry for 30 years and we are still growing, with better content and better experience for attendees. This year, we have expanded to 17 halls, the MIFF Furniverse App will enable buyers to make the most of the four days and have an enjoyable and seamless time to experience new products, designs, trends for new generation consumers and make important business connections,’ says Kelie Lim, MIFF general manager.

MIFF continues to be solidly backed by the Malaysian furniture industry and its strategic partner, the Muar Furniture Association.

‘More buyers with significant buying power are coming to MIFF and this is good for business growth. As the Furniture City of Malaysia, Muar is home to its biggest furniture makers and exporters. We are ready to showcase the newest and wide variety of products to international buyers and explore new emerging markets to expand our global footprint,’ says Steve Ong, MFA president.

Since 1995, MIFF has achieved cumulative sales of US$18.4bn and welcomed buyers from 140 countries and regions.

Visit: www.miff.com.my

www.interiorsmonthly.co.uk

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RUGS

The best

The CDA winners were revealed at Domotex The winners of the Carpet Design Awards have been revealed. Some 206 rug designs were submitted for the eight categories and reduced to 24 finalists. The jury paid particular attention to the design, quality and craftsmanship of the handmade rugs.

Visit: www.domotex.com Best Studio Artist Design: Original small-scale production design from an artist or designer – Maschera, Dena Lawrence.

Finalists: Pomme d’Or and Rhizomes 1 White, Maison Rhizomes.

‘This exceptional silk rug transcends the boundaries of traditional floorcoverings, encapsulating the very spirit of free-expression painting.

Through the hands of master weavers, each thread meticulously intertwines to create a luxurious floor or wall artwork that captivates the beholder.

At the core of Maschera lies a carefully curated palette of 22 vibrant colours, meticulously woven at an astonishing density of 484 knots per square inch.

This remarkable intricacy is a testament to the unparalleled skill of the artisans who bring this vision to life. The design concept draws inspiration from the

elemental forces of earth and air, infusing the rug with an irresistible warmth, energy and playfulness.’

Best Transitional Design: A new rug that interprets traditional designs for a contemporary audience – Jeevan Manchaha, Jaipur Rugs.

Finalists: Kismat Manchaha, Jaipur Rugs; Indigo Ripples, Manglam Arts.

Best Modern Design Superior: Original contemporary designs showing optimum use of materials – 1923 Runner (Prototype), Christopher Farr Editions.

Finalists: Kanoa by KAVI, Jaipur Rugs; Labyrinth, Charcoal, Wool & Silk.

‘This is a protoype for a design that is part of an exciting expansion for the CF Edition range into hand-knotted rugs which to date have been produced in hand-tufted qualities. CF Editions is designed for wholesale and third-party online platforms and 2024 will see the release of more hand-knotted designs, all produced in Afghanistan.’

Best Modern Design Deluxe: Original contemporary design showing optimum use of materials – The Raw

The Raw Earth

Jeevan

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Interiors Monthly February 2024

Maschera

Earth (Stefan Heyer), Knots Rugs.

Finalists: Sakshat by KAVI, Jaipur Rugs; Charm, Sahrai Milano.

‘The Raw Earth has been skilfully hand-knotted in the Kathmandu Valley of Nepal using the oldest traditional skills in the finest Tibetan wool, Chinese silk and linen. Heyer specialises in layered,  gestural abstract paintings as

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DOMESTIC FLOORING TRADE

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Joining the NICF has worked really well for my business and me. Customers can find me listed on the NICF website where they can read the reviews of my work, giving peace of mind that the job will be carried out to the highest standard. Getting a big discount on FITA courses helped me improve my skills too.”

*Flooring Industry Training Association — members get automatic FITA membership (fita.co.uk)

Retail Sales Executive Ulster Carpets’ is one of the world’s largest and most progressive carpet manufacturers, servicing global retail and contract markets. We now have a vacancy for a Retail Sales Executive with responsibility for developing sales through our Independent retail accounts covering the following areas: South Wales, Somerset, Avon, Gloucestershire, Devon and Cornwall We offer a competitive salary, company car, medical cover, contributory pension scheme and profit related pay, along with good development and progression opportunities.

Improve your existing skills, learn to fit new flooring types, learn new fitting techniques and reduce the number of complaints Discounts on tools and workwear

FREE use of the NICF Guide to Domestic Flooring FREE annual magazine subscription to The Stocklists, Interiors Monthly and Contract Flooring Journal

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SCAN ME!

Award winning Home Care at the January Furniture Show See us on stand A20 - Hall 5 NI FUR

1. Sales experience as an on the road representative (ideally a minimum of 2 years); 2. The ability to achieve sales targets, provide details of results and achievements; 3. The motivation and enthusiasm to grow and increase sales in the territory.

Applications should be emailed by Monday 26 February 2024 at 12 noon to recruit@ulstercarpets.com, or by post to The Monitoring Officer, Ulster Carpets, Castleisland Factory, Portadown, Co Armagh, BT62 1EE. To speak with a member of our team telephone 028 38334433.

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RUGS

Verso

he drips paint and scrawls words with the use of mixed mediums including oil paints, acrylic paints, crayon, pencil, marker and photo transfer. In this piece, Heyer has used oil, pastels and pencil on canvas in natural earth tones, which has been recreated with the use of over 40 different colours. Heyer and his gestural abstracts are an exploration of histories, both personal and shared, and are inspired by pop culture, esoteric and philosophical issues of our postmodern digital age, alienation, nature and history in general.’

Best Flatweave Design: Original rug design demonstrating the flatweave technique – Illuminata, Edelgrund.

Finalists: Curb, Gill Thorpe x Floor_Story, Floor_Story; Chalet, Creative Matters.

‘Designed for the Illuminata event during Milan Design Week 2023, and prominently featured at the altar of a church, the primary objective was to create a piece that was truly grand, visually arresting, and deserving of its place centre stage at the altar. The design predominantly features transitions between shades of black and white, with subtle hints of colour strategically placed to interact with the reflections from the stained-glass windows. As one’s gaze glided across the carpet, distinct sections underwent dynamic shifts in darkness and brightness, culminating in a visually dramatic and enchanting experience

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Interiors Monthly February 2024

Forest

that seamlessly blended with the sacred atmosphere of the church.’

Best Collection: Contemporary, traditional or transitional design collections demonstrating a common theme – Vers, Gill Thorpe x Floor_Story, Floor_Story.

Finalists: White & Beige Collection, Maison Rhizomes; Espressionismo Floreale Collection, Laura Niubó.

‘Uniting traditional hand-knotting techniques with visual references to the urban backdrop of East London, the collection of Turkish and Moroccan rugs take their name from ‘versus’, meaning turned or changed. The four designs draw on misaligned patterns, generated and interpreted from unusually placed ‘manhole’ coverings and are part of designer Gill Thorpe’s ongoing interpretation of beauty found in the irregularity and quirk of misaligned street markings and other urban iconography.’

footprint or/and that incorporates ethical practices – Forest, Gushka.

Finalists: Illuminata, Edelgrund; Foreshore Fields by Sebastian Herkner, M2Rugs.

‘Made by the Ukrainian brand Gushka located in the pastures of Hutsulshchyna in the Carpathians in Ukraine, the Lis (‘forest’ in Ukrainian) is inspired by the simple things of everyday life and nature, and is full of images of the forest, its paths, the moss that covers the stones among the pines, and the dry grass that is blown in different directions by the gusts of wind.’

Best Interior: A high-end customisation project or rug installation represented by high-quality images – Verso, Gill Thorpe x Floor_Story, Floor_Story.

Finalists: Knots Rugs x Knowle Hall, Knots Rugs; Zebra Leopard Palms, Hand Knotted Rug, Wendy Morrison Design.

Sustainability Award: A rug that is produced with a low carbon

Illuminata

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