Intenna Sales & Marketing Tools & Content

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Intenna branded content and marketing tools are designed for maximum brand visibility and engagement through digital campaigns and other content to drive increased customer acquisition, partner and client education and loyalty.

WHAT WE DO

In-building Wireless Experts

DAS and small cell

Intenna Systems designs, builds and maintains some of the most complex indoor wireless networks available.

Implementation & Maintenance

Private LTE/CBRS Public Safety Networks Consulting Design

WHO WE WORK WITH Commercial Real Estate Government Healthcare Hospitality Education Public Venues Fortune 500

23

Wireless solutions that work

years in the industry

more than

2,000 projects

ABOUT THE COMPANY Over two decades of experience provide our staff with unparalleled knowledge in designing, implementing, optimizing and maintaining customized DAS, Private LTE/CBRS and small cell solutions to fit the needs of your enterprise.

We work directly with each of the major wireless service providers in the U.S., as well as the U.S. Government, major property management

35 states

firms and individual enterprise clients.

Distinguished by our commitment to quality and delivering the right solution to meet our customers’ evolving connectivity demands, we have become one of the most respected and sought after DAS and wireless solutions providers in the industry.

sales@intennasystems.com

6 verticals

www.intennasystems.com

(609) 714-8268

Commercial Real Estate Intenna Systems designs, builds and maintains some of the most complex indoor wireless networks available.

OUR CLIENTS COMCAST LIBERY PROPERTY TRUST 55 WATER STREET TWO LIBERTY PLACE INDEPENDENCE BLUE CROSS TOWER EQUINIX JOHNSON & JOHNSON JP MORGAN CHASE BLOOMBERG TACONIC INVESTMENT PARTNERS

STATISTICS

409 Projects

Did you know?...

The Commercial Real Estate Finance industry provides $3.5 trillion in financing for office buildings, apartment properties, shopping malls, industrial properties and other income-producing real estate throughout the United States.

"The mobile workforce today demands high quality performance on cellular voice & data networks to accomplish day to day tasks associated with their jobs. Intenna can design and deploy the best solution for both office high rise buildings and corporate campuses alike."

sales@intennasystems.com

49,492

- Intenna Systems, Inc.

www.intennasystems.com

Antennas

22 States (609) 714-8268

GET A QUOTE

The Intenna Process Intenna Systems designs, builds and maintains some of the most complex indoor wireless networks available.

Free Quote 90% accuracy rate Real Designs Certified Engineers Intenna provides a free budgetary quote based on real designs created by our certified engineers.

CONSULTING From floorplans to budget to installation, the Intenna team can help every step along the way.

DESIGN We define code, safety, security and installation requirements to identify location of critical equipment.

Our engineering expertise is a critical factor in providing a clear assessment of the cost outlay for any project we design to a 90% accuracy rate.You can depend on us to deliver cost effective wireless solutions with a comprehensive picture of the process and its components.

IMPLEMENTATION Providing quality installations with minimal interruptions to your business is our hallmark.

Certified Designs Budgetary Estimates & System Valuation Detailed Installation Scope and Bid Services Turn-key Implementation Project Management & Quality Assurance Mobile Network Operator Coordination Services System Acceptance & Commissioning DAS Service & Maintenance

sales@intennasystems.com

MAINTENANCE Ongoing monitoring and maintenance so that solutions continue to perform at maximum capability.

www.intennasystems.com

(609) 714-8268

IBW PARTNER OF THE YEAR

February 2021

Know Your Competition No one ever goes into battle without a plan and the winners usually educate themselves on their opponents ahead of time whether it’s Saturday’s golf match or the Superbowl. Knowing what you're up against gives you a competitive advantage so why not watch the film on your sales competition too?

Like it or not, you do have competition. If you want to beat them, you need to fully understand the competitive landscape you're in. Without the insights, vision, and understanding of what your competitors are doing in your marketplace, you’re only partially prepared to succeed.

Building a case file on your competition: Know the players CORNING OPTICAL COMMUNICATIONS Product Line: Corning One DAS Technology: RAU is Fiber Optic to Active Antenna MRU is Hybrid Fiber/Coax to Passive Antenna Go to Market Strategies: Fiber to the edge Fiber deep Future proof network Convergence 5G Ready

Pricing: High Summary: Corning has a complete product line for DAS with a primary objective to sell fiber optic cables. These solutions are expensive off the shelf, complicated and expensive to install. As a result, they require quite the value add to justify the cost, usually converging multiple purposes or touting the “future proof” aspect of fiber optic bandwidth.

How to Compete: Shoot holes in their price justification conversation and challenge your customer to understand the complicated aspects of installation. Fiber splicing and DC power plant in the ceiling are no easy tasks. DAS technology does not require infinite bandwidth.

SOLiD Product Line: Alliance 5G DAS Technology: edgeROU is Fiber Optic to Active Antenna ROU is Hybrid Fiber/Coax to Passive Antenna Go to Market Strategies: Price Fiber to the edge 5G Ready Cellular Technology Focused Pricing: Competitive Summary: SOLiD has a complete product line for DAS with a primary focus on cellular technology expertise. They do make a quality product and tout the best price-to-power ratio in the industry. Since they are a DAS only company, they push the 5G term and expand deep into the technical merits of the system that are important to the Mobile Network Operators.

How to Compete: Make the conversation about your customer’s needs, not the MNO opinions.

CommScope products provide all the same benefits of SOLiD products but have more sophistication and flexibility due to having a digital platform vs analog. Also, address the 5G conversation because CommScope products satisfy 5G in the same manner.

ADVANCED RF TECHNOLOGIES (ADRF) Product Line: ADX Technology: Hybrid Fiber/Coax to Passive Antenna Go to Market Strategies: Public Safety First Price Pricing: Competitive, Low

Summary: ADRF has a fiber/coax only product line for DAS with a primary focus of public safety with cellular additionally. They design with price as paramount. As a result, the products are a little clunky and have had dependability issues in the past. Since they are a DAS only company they are challenged with brand recognition in the enterprise markets but have done a very good job attacking Public Safety through the AHJ. Commonly they are found on the local Public Safety approved list.

How to Compete: Go right after the reputation and quality issues. Point to the youth of the product line vs the decades CommScope has been producing cellular technology. Discuss the Value Add CommScope has in their products.

Why should your customers choose you over the competition?

Find what makes your brand unique and use that advantage to build value in the eyes of your customers and prospects. Understand specifically what your competitive advantages are.

Go the extra mile Don’t stop monitoring competitors and markets. Pay attention to your competition and what they are doing. Many people lose business to competitors they have never even heard of simply because they’ve never taken the time to do competitive research.

Spy Tools Analyze competitors' online presence. Check online reviews. On some level, understanding your competitors is just as important as understanding your customers. Your competitors have valuable lessons to teach you and it’s important to regularly monitor their online activity. Doing so will strengthen your business and improve your own value for your customers.

See every market shift and competitor move, then shape your strategy for success. The links below will take you straight to their sites for setting up Google alerts on their activity.

Corning SOLiD ADRFTECH Don't forget to set up an alert on your own company as well to see if anyone else is talking about you.

Tap the social network Facebook, LinkedIn, and Twitter are marketing outlets these days, you might be able to pick up interesting facts about your competition--and maybe even your own company--just by tuning in.

Speak their language Ask your customers. When it comes to identifying sources of information about your competition, don't skip over the obvious ones--like your customers. Whenever you win a new customer, find out who they used before, and why they switched to you.

Call the competition? Once you have done enough research to identify who your competitors are, you might want to try an old school tactic to take it from there: Just call them up and ask.

Look for Chalk Talk next week on Why CommScope? Do you know?

Distributed Antenna System know your competition

build a strategy

Shine a light on your competition by building a case file that goes beyond the obvious.

watch their game film call them up

take a snapshot Compete Corning - complicated and costly SOLiD - Digital v Analog ADRF - talk quality

Ask your customers

Cost Corning - HIGH SOLiD - Competitive ADRF - LOW

knock em out with knowledge

technology

be a company asset pricing

read up on their marketing strategies set alerts for any new news

product line Go to Market strategy

Connection Intenna Systems December 2023

Connecting Sustainability with Distributed Antenna Systems Navigating the waves 4G vs. 5G – A Custom Fit Connection

Quarterly Newsletter

CONNECTING SUSTAINABLY

Table of Contents

03 07 11

Connecting Sustainability with Distributed Antenna Systems When devices operate efficiently, they consume less power, which is a win-win for both users and the environment.

Navigating the Waves 4G vs 5G - A custom fit connection.

Intenna Quarterly Newsletter Company news and headlines delivered to your inbox each quarter. Subscribe here.

Wireless that Works Christopher Lange President & CEO William Shouldis VP Engineering

Sales Jeff Reale Director, Enterprise Network Solutions Eric McCarthy Solutions Manager-Enterprise Sales Central and South Regions

Intenna Systems designs, builds and maintains some of the most complex in-building wireless solutions available in the enterprise and service provider segments of the industry. The Intenna DAS that you deploy now will immediately enable 4G technology while laying the foundation for future 5G services.

Click here to request a FREE budgetary design quote.

Eclipse Rattanavong Solutions Manager - Enterprise Sales West Region

Marketing Robin Lange Marketing Manager

E sales@intennasystems.com T 609.714.8268

Click here for more Intenna digital magazine content

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December 2023

Connecting Sustainability with Distributed Antenna Systems

Did You Know?

When users' devices have weak or unstable connections, they use more power to communicate with cell towers.

DAS minimizes this energy waste by ensuring strong signals throughout the coverage area.

Intenna has a Kiva Team for making micro-loans to help small business around the globe.

read more...

the Real Deal

Quarterly Quote

A proliferation of wireless connectivity options along with new IoT use cases and the need for multiprotocol compatibility are fueling demand for next-gen RF components.

“New technology is not good or evil in and of itself.

It's all about how people choose to use it.”

Read more...

Bonus Blog Read our new bonus blog on . whether or not you really need 5G....

David Wong

Join us here!

Spotlight On Travis Mace RF Design Engineer

Sings made up opera songs in the shower Favorite food: Goose Jerky Views his job as “willing complex systems into existence.”

Wishes he had the superpower to run through walls Patience has been an important lesson. Slow down and enjoy the moment when you have it.

Intenna found me off a graduation list. I look forward to making a full career out of something I did not know was a thing 10+ years ago.

scan here to join our team and support small business around the world

CASE STUDY

GRANDVIEW HEALTH Overview of Grandview Health For more than one hundred years, residents of Bucks and Montgomery counties have trusted Grand View Health with the well-being of their families. As a private, non-profit hospital, they treat tens of thousands of patients every year with a full range of emergency services as well as inpatient and outpatient care.

GVH is an award-winning institution offering advanced medicine in multiple specialties, two Urgent Care Centers and six specialized outpatient centers.

A member of the Penn Cancer Network, GVH is an affiliate of Penn Medicine Orthopaedic Surgery, and an affiliate of the Penn Trauma Network and has partnered with Penn Medicine to provide advanced neurological services, including telestroke and teleneurology care.

Intenna Systems, Inc. I 2023 I Grandview Health

The establishment of CHOP Newborn & Pediatric Care at Grand View Health combines a commitment to pediatric and neonatal care with the expertise of The Children’s Hospital of Philadelphia (CHOP). As part of CHOP Pediatric Care, a CHOP pediatrician is on-site 24 hours a day, 365 days a year at Grand View.

Intenna Systems & Grandview The partnership between Intenna and GVH was established through a series of interactions over the years. GVH facilitated the connection between Intenna and LF Driscoll, the General Contractor for the new Patient Pavilion capital construction project. The project progressed over time, and by early 2022, Intenna secured its role as a subcontractor to LF Driscoll, marking a significant milestone in the collaboration.

Intenna Systems, Inc. I 2023 I Grandview Health

Two critical aspects were addressed through Intenna's DAS solutions: cellular connectivity and public safety network (PSN) coverage. For the cellular DAS, Intenna deployed CommScope Era Universal Access Point (UAP) product line, a testament to their dedication to quality and performance. This network offered robust coverage for both the Patient Pavilion and the main hospital.

Simultaneously, the PSN DAS utilized ADRF's cuttingedge product line, ensuring that the facility's emergency communication system was effectively boosted to provide seamless connectivity throughout the expansive area.

Phase One The execution of the project was divided into distinct phases. In March 2022, Intenna was awarded a Purchase Order (PO) and an executed subcontractor agreement for the Patient Pavilion and the main hospital, presenting a combined endeavor. Aligned with the construction schedule, the installation timeline spanned around a year, demonstrating Intenna's commitment to precision and efficiency. The Patient Pavilion, covering 183,550 square feet, and the main hospital, encompassing 342,172 square feet, collectively added up to an expansive 525,722 square feet coverage area.

Intenna Systems, Inc. I 2023 I Grandview Health

The culmination of the project resulted in notable achievements. In April 2023, AT&T and Verizon services were successfully integrated into the cellular DAS, marking the commencement of enhanced connectivity for patients, staff, and visitors. Shortly after, in May 2023, the Public Safety Network (ERRCS) DAS was activated, further reinforcing the facility's ability to handle emergencies and ensuring continuous communication in critical situations.

As the project advanced, the success of the collaboration between Intenna, LF Driscoll, and GVH continued to unfold. In the present day, Intenna's involvement goes beyond the initial installation phase. They remain actively engaged in the project by providing ongoing monitoring and maintenance services for the cellular DAS. This commitment to post-installation support ensures that the systems remain in optimal condition, delivering seamless connectivity and dependable communication capabilities.

Intenna Systems, Inc. I 2023 I Grandview Health

Continuing Growth The partnership between Intenna, LF Driscoll, and GVH serves as a testament to the transformative impact of Distributed Antenna Systems in modern healthcare infrastructure. By overcoming connectivity challenges and enhancing emergency communication, this collaboration has not only empowered the medical facility but also set a precedent for the integration of advanced technology to ensure the well-being of patients and staff alike.

Intenna Systems, Inc. I 2023 I Grandview Health

“Intenna Systems designs, builds and maintains some of the most complex indoor wireless networks available in the enterprise and service provider segments of the industry.

Over two decades of experience provide our staff with unparalleled knowledge in designing, building, optimizing and maintaining customized distributed antenna systems (DAS) and small cell solutions to fit your specific needs. We are distinguished by our commitment to quality and delivering the right solution to meet our customers’ diverse communications needs.” ​

About Intenna Founded in 1998, Intenna Systems, Inc. is a leading provider of customized, cost-effective, in-building wireless networks. With over two decades of design and deployment experience, Intenna continues to provide comprehensive cellular and public safety network DAS solutions to an impressive resume of healthcare, corporate, hospitality, public venue and government clients nationwide. We are distinguished by our unparalleled experience, ability to navigate challenging environments, commitment to quality and customer focus. Reach out to Intenna today to learn how we can help you create the wireless environment that your employees, customers and patients now require. ​

E: sales@intennasystems.com​ T: 609.714.8268​ ​ 13 Fostertown Road​ Medford, NJ 08055​

Intenna Systems, Inc. I 2023 IGrandview Health Click here for more Intenna case studies

Imagine moving into a sleek building, complete with pristine decor, stunning views and a vast amount of rooftop green space, only to discover that the cellphone signal is spotty and the internet doesn’t work properly.

Commercial real estate building owners understand that tenants who run into this predicament are likely to leave for one of their competitors with more reliable in-building cellular infrastructure in place. To attract and retain tenants, building owners must ensure their cellular connectivity meets today’s expectations, said Jeff Reale, director of enterprise solutions at Intenna Systems, a provider of building-wide wireless solutions.

“Right now, high-quality cellular service is a major factor that impacts customer satisfaction, and is key to attracting and retaining tenants,” Reale said, “There is this expectation

that it’s not really a luxury anymore, it’s a common amenity. It should be factored into the rent cost the way it is for amenities that already exist within the building.”He noted that while in-building wireless is an invisible amenity, it becomes very noticeable when it prevents tenants from doing their jobs or everyday tasks.

Additionally, he said, on average a network can last between eight and 10 years, so adopting a solution that provides seamless coverage throughout the building would be a worthwhile investment.

For 25 years, Reale said, Intenna Systems has been targeting inbuilding solutions and helping clients create, set up, operate and maintain an in-building network.

“We know the right infrastructure to install the network properly so that building owners don’t run into performance impacts down the road,” he said. “We also know how to evolve the network to meet the changes, from 4G to what will eventually be 6G and beyond, as well as the applications that increase the value proposition of what this wireless network can do..”

To create a strong indoor network, he said, building owners must take into account a building’s coverage and capacity — or bandwidth — as well as whether or not the building is new construction.

He added that a common obstacle to in-building wireless is the perceived cost of installation, but building owners need to consider all the facts before jumping to conclusions about the price tag.

“With new construction, you’re taking these costs into account at the beginning of the process, so it’s a bit easier to get the funding in place,” he said. “We recommend obtaining a simple design budget and cost estimate from a qualified engineering firm that specializes in these networks. Then you can incorporate the costs into the capital construction budget and overall construction plan.”

While in-building makes up less than 2% of the price of capital construction, if funding is an obstacle for owners of newer buildings, he said, they may be able to spread out their payments throughout the phases of construction within the budget year.

“For example, you can pay 25-50% of the cost in Phase 1, and then handle the rest of the cost for the other buildings in subsequent phases within the budget year,” he said. "Construction can last multiple years, which gives business owners the opportunity to build in the cost of construction to subsequent yearly budgets in advance."

Construction on existing buildings, however, can be a bit trickier, as owners may be looking to cut down on expenses.

“Owners of existing buildings may not want to spend annual operating expense dollars or a big capital expenditure after the fact because they just want to manage the building efficiently,” Reale said. “However, in the past, tenants were able to put a stipulation in their long-term leases that the building needed to provide a distributed antenna system — or DAS — which may give them some leverage here.”

Reale said in these cases, building owners and tenants can work together to figure out how to divide the in-building wireless cost. Alternatively, owners can cover the cost of the installation and charge the tenants a certain percentage after the fact.

Because mobile network operators — or cellular carriers — may not have the capability to fund or oversee DAS solutions, he said, building owners should take the initiative to ensure the building has the funding necessary to set up a strong cellular connection to keep tenants happy for the long term.

“It's incumbent upon the building owners and the corporations to take control of their own wireless destiny and to manage, maintain and deploy their own networks, which they can do by working with a company like Intenna Systems,” Owners looking to install and manage in-building wireless solutions should consider partnering with a company that is experienced in providing these services to help with everything from funding to maintenance, he added.

“Establishing the right partnership with the right company can help you navigate any questions related to technology, budget and network management as well as the application ecosystem and the Internet of Things,” Reale said. “All of these factors come into play when you’re making that initial investment to provide value to your tenants for the next eight to 10 years.”

This article was produced in collaboration between Intenna Systems and Studio B. Bisnow news staff was not involved in the production of this content.

Click here for more Intenna sponsored content

Preview our panel discussion with Robin Lange of Intenna Systems on the Secure & Connected Campus.

The impact of Covid 19 on college and university campuses around the nation is far reaching and multi-layered, forever changing how they will operate on almost every level.

At the root of these changes are technology and communications challenges that all campuses will face both now, and in the future, including how to navigate a blended online/on-campus learning environment including: Digital infrastructure to support new demands.

Safety concerns around lack of cellular coverage.

Aligning physical, digital and experiential elements for student success.

The vital importance of collaboration between IT and facilities.

Empowering facilities staff for new technology.

fullmore webinarIntenna here: ClickWatch herethe for webinar content