Open Season on Open Days Organisations within the industry are constantly looking for new ways to present their companies and attract new business. Until about a year ago the main area of promotion was at the various exhibitions and, in the absence of specialised microfilm ones, companies have been going to exhibitions like IBS, Info and the like. I have not heard of the recent IBS in London being hailed as a major success and micrographics exhibitors did not seem to be impressed with the results. Their main conclusion was that it is rapidly turning into a furniture show. It would appear that no one is able or willing to promote the ‘Microfilm Exhibition’, partly because nobody wants to bring their prospects into contact with other competitors, and also because most micrdfilm exhibitions world wide seem to get swamped by optical disc companies. However four companies, from a complete cross section of the industry, are trying a more personal approach to promote business. Advance Microfilm of Wolverhampton had an open day for prospective and existing clients on the 9th November, Agfa Gevaert had similar open days at their Birmingham Show room on the 9th and 10th November and Kodak have announced that they are to have a customer open day, though no date or venue has yet been specified. The object of the exercise being to invite existing and potential customers into their premises, show them the company at work and impress on them the various attributes they have to offer. On the 26th October Genneg, The Microfilm Shop, tried pretty much the same sort of open day but with a slightly different twist. This involved targeting various prospects in Central London and then arranging a luxury coach to pick them up at the time they would normally arrive at their office. After a trip up the Ml to Nuneaton a complete tour of the Microfilm Shop and Factory took place, at which prospects could see how microfilm jackets, diazo and various other products were made and how Genneg goes about selling and marketing those products on a day to day basis. This was followed by a visit to a well known East Midlands watering hole - the ‘Axe & Compass’ at Wolvey in Leicestershire. A place well known to many people in the industry who have previously visited Genneg Associates. Following lunch the guests were taken back down the M l, again in the coach, to arrive back in Central London in time to catch their normal tube home. John Negus, Managing Director of Genneg Associates, expressed great satisfaction with the initial trip and a further visit is planned for the 30th November. Should this be of equal success, it is intended that during 1989 a series of visits will be promoted for major microfilm supply users throughout the United Kingdam. The Microfilm Shop is one of several companies who have employed the services of ‘Hob’ our main cartoonist, to have a personalised cartoon prepared for this event. These were framed for each visitor and personalised with their name and the date of the visit. If The Microfilm Shop has anything to do with it, these will be appearing on an awful lot of office walls over the next twelve months. Anybody in the industry who would like to take part in one of these ‘bus trips’ when it leaves from their area should contact The Microfilm Shop. However it is understood that a vetting procedure will take place to ensure that visits by direct competitors are politely declined. The Micrographics Market Place
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