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Integrated Multiplatform services Intact Media Group or how to reach 10 million people everyday


SOLID PERFORMANCE O F YO U R B U S INE S S

PERCEPTION TARGETED CONSUMER IMPROVEMENT

ACCELERATED GROWTH EXPERTISE

DYNAMIC REVENUE INCREASE

LEVERAGE VALUABLE PROMOTION

SHARE GAIN BUSINESS EXPANSION

VALUE INCREASE NOTORIETY

PARTNERSHIP Integrated Multiplatform services

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Table of Contents Integrated Multiplatform services

1. Multimedia Platform

07

2. B2B Services Seed Consultants CCSB Digital Antena Group Intact Production Tipografia Intact Euroexpo Intact Images Antena Group’s New Media Zone Echipa de Comunicare Intact Media Academy

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3. B2C Services TV Radio Print Online

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4. Targeted package simulation Women Men

51

5. Rate card

57

Integrated Multiplatform services

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Integrated Multiplatform services


Integrated Multiplatform services How to build, grow and perfect your business Intact Media Group is Romania’s

5

1

leading media platform

TVions t t sa

2

io radtions sta

2

It provides a powerful network of services for advertisers and brands to reach two-thirds of the country’s population.

w ma eek gaz ly ine

4

m ma onth gaz ly ine s

44

we bs

ily rs da pape s w ne

ite

s

Branding & Image strategy Seed Consultants Market research CCSB BTL & Events Euroexpo

Communication proficiency

Audio& Video Production Intact Production Marketing and Communications Echipa de Comunicare New media campaigns Antena Group’s New Media Zone Printing House Tipografia Intact PHOTO bank Intact Images

Intact Media Group or how to reach 10 million people every day

Online efficiency Digital Antena Group A family of platforms

Integrated Multiplatform services

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Integrated platform

benefits LOYAL PUBLIC COMPLEXITY

360째

communication platform

10 million people reach every day

Big audience numbers

Strong fan-base

Constant interactivity

customized approach for targeted audiences

DEDICATED TEAM EXPERTISE & CONSULTANCY Analysis and prognosis Monitoring and optimization Data centralization

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Integrated Multiplatform services

Research Planning Comms and branding strategy Imagology A/V production


OPPORTUNITY to be

SEEN HEARD READ valued YOU’RE ON

YOU GET

TV RADIO PRINT ONLINE NEW MEDIA OUT OF THE BOX EVENTS

NATIONAL EXPOSURE STRONG GRP BASE POSITIVE RATES AND REVIEWS CUSTOMIZED PACKAGE MONITORING&ANALYSIS AKNOWLEDGMENT

Integrated Multiplatform services

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MEDIA

SERVICES blue print INTACT MEDIA GROUP

CME

OTHERS

Research

Research

Dogan - Media

Branding and creation

Media

ProSiebenSat1- Media

Audio-video production

Adevarul Holding - Media

New media production

Centrul NaŢional Media - Media

Media PR Audio-video production Print house Events and exhibitions SMS services QR Codes BTL

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Integrated Multiplatform services

Realitatea - Media


Efficiency of your choice Partnership

Time saving Cost saving

Integrated Multiplatform services

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how

we work YOUR BUSINESS OUR DEDICATED TEAM ONE STRONG COMMUNICATION PLATFORM 12

Integrated Multiplatform services


Intact Media Group is Romania’s leading media Platform Owned and managed by Romanians for Romanians, the Group provides a powerful platform for advertisers and brands to reach almost two-thirds of the country’s population. The Intact Media Group is one of the largest players in the Romanian media market, delivering a diverse audience to a significant proportion of the population.

We have a strong legacy of innovation, with the flexibility to respond dynamically when we see new opportunities.

We have a powerful foundation that will support us in building a new era for the Romanian media market, with a clear plan focussed on programming, structure and communication.

Founded in 1991, the group has grown in response to market needs to build a strong portfolio of brands across TV, print, radio, online and production, reaching a total crosssection of the Romanian population. We pride ourselves on delivering content that is local and relevant, reaching 64% of the Romanian population – approximately 10 million people – each and every day. Our five TV stations - Antena 1, Antena 2, Antena 3, Euforia TV and GSP TV – have a combined audience share of 18% of the Romanian urban 15-54 population. The Group’s TV Channels were watched by 78.2% of Romanian TV households in 2011. 7 quality print titles, including two that are milestones in their category - Jurnalul National –daily newspaper (696,000 readers); Gazeta Sporturilor –daily sports newspaper (734,000 readers) The radio revolution ZU, which reaches over 1 million listeners every day and the well-established Radio Romantic are two of the most endearing media brands in Romania The content has special niches for every kind of public: entertainment, news, lifestyle, sports and chat, offering highly compelling content to the Romanian people. The Intact Media Group has a team of over 2000 dedicated professionals.

A strong management group of talented business leaders is dedicated to driving the future success of the group in our ever changing media and economic environment. We are a privately-owned, familyrun company which gives us the flexibility to respond to the needs of our customers and the market. Our first business was the Intact Printing House, established in 1991 and followed by the launch of Antena 1 in 1993. Today there are over 20 brands in the group. The Intact Media Group launched the first non-state TV network in 1993 and we were the first TV station to transmit 24 hours in 1995. We have continued to introduce new businesses and brands to the market, delivering high-quality entertainment and news to the Romanian people. All of our content is developed in accordance with the needs of the consumer and we maintain a focus on providing them with programming and print which they value. We have strong partnership agreements with CNN, BBC and other important international media landmarks. We move fast from concept to reality. It only took us a few weeks to launch a radio station or a TV channel.

Programming & Content A highly ambitious and driven group of people, we aspire to bring the very best audiences to our advertising partners. We maintain a constant focus on our programming to ensure that it will deliver quality local content that is highly relevant to the target audience. We invest heavily in nurturing Romanian talent and have introduced over 100 leading stars to the Romanian public. We also carefully evaluate international formats to bring the best entertainment to our audiences and have successfully brought X Factor, Next Top Model or Tu cara me suena to the Romanian people. We have turned Antena 3 into a social phenomenon as the leading TV channel for special events & current affairs. Structure In response to our partners’ needs, we have revamped our approach to sales and focused on supporting the advertising community with bespoke packages that enable them to drive high impact with their key audiences. Communications We believe in open and transparent communications with all of our customers and offer a high degree of flexibility to meet their needs. We actively encourage a dialogue with our stakeholders. Our online presence goes from strength‑to‑strength, with a number of leading websites, including the number one sports website, www. gsp.ro, but also through supporting our partners with developing their own online strategy.

Integrated Multiplatform services

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QUALITY MARKETING SERVICES Area

14

Services

Supplier

Additional services

Research

Positioning, planning and evaluation

CCSB

Qualitative and quantitative market research

Branding

Brand and design consultancy

Seed Consultants

Brand

PR

Media coverage on all platforms

Echipa de Comunicare

Communication strategy

BTL

Press conferences, fairs and exhibitions, mass events

Euroexpo

Personal branding Location, hosting and logistics management

Media/New Media

Media planning, on-air promotion, unconventional campaigns

In house Intact Production Digital Antena Group

Audio-video production

Integrated Multiplatform services


Branding & Image strategy Seed Consultants Market research CCSB BTL & Events Euroexpo Audio& Video Production Intact Production Marketing and Communications Echipa de Comunicare New media campaigns Antena Group’s New Media Zone Printing House Tipografia Intact Image bank Intact Images Online efficiency Digital Antena Group

Integrated Multiplatform services

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RESEARCH AND FORECAST Antena Group’s research department

WHAT WE DO WHO

Media research and strategic planning

CCSB

WHO

(Compania de Cercetare Sociologica si Branding)

A company which deals with opinion polls and market research. The most relevant consumer & public insights to develop your strategic and marketing plans. Access to local, regional or national samples. Pertinent information for a well‑documented decision. fragmentation and market positioning brand performance imagology consumer behaviour price flexibility coverage and distribution studies patterns and tendencies

WHERE Antena Group

Adress: 1B, Garlei Street, Bucharest

Cristian Popa (CCSB) Administrator

Mobil: 0722.40.38.59 Adress:1B, Garlei Street, Bucharest E-mail: cristian.popa@intactmediagroup.ro

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Integrated Multiplatform services


WHAT WE DO

WHO

BRAND MANAGEMENT SEED CONSULTANTS The only Romanian branding company in a strategic partnership with a global branding agency, Landor Associates, with access to international resources and know how, locally and internationally awarded.

internal and external brand audit brand positioning and marketing brand and product campaigns layout design brand engagement programs

WHERE Dochita Zenoveiov

General Manager

Tel: 031.42.55.815 Mobil: 0740.11.17.71 Adress: 5B, Gheorghe Lazar Street, Bucharest E-mail: dochita.zenoveiov@seed-consultants.ro Site: www.seed-consultants.ro

Integrated Multiplatform services

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ONLINE SERVICES

DIGITAL ANTENA GROUP

WHAT WE DO

WHO

Manages online and mobile projects, with a friendly and professional approach.

concept, consultancy and project management design, programming and testing datacenter and administration services editorial content and online marketing

WHERE Augustin Roman General Manager

Tel: 021.40.91.870 Mobil: 0744.52.87.72 Adress: 1B, Garlei Street, Bucharest E-mail: augustin.roman@digitalag.ro

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Integrated Multiplatform services


WHAT WE DO

WHO

COMMUNICATION

ECHIPA DE COMUNICARE assesses, plans and manages your communication needs, in a 360 creative approach, with appropriate exposure on each media platform Research, assessment, positioning and strategic analysis PR services (messaging, press relations, presentations, concept campaigns) Press conferences and branded events Personal branding CSR project management Comprehensive media exposure

WHERE Crenguta Chiriac

Corporate Communications Director

Tel: 021.40.91.334 Mobil: 0742.13.45.81

Adress: 1B, Garlei Street, Bucharest E-mail: crenguta.chiriac@intactmediagroup.ro Site: www.intactmediagroup.ro

Integrated Multiplatform services

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AUDIO-VIDEO PRODUCTION INTACT PRODUCTION

WHAT WE DO

WHO

audio and video support for any type of exposure feature reports, presentation Movies, ads, Fillers product placement advertainment (branded shows) stationary – brochures, catalogues, flyers, calendars etc production equipment for rent TV sets for rent

WHERE Claudiu Oprea Head of Production Tel: 021.20.30.479 Mobil: 0744.51.50.35 Adress: 44A, Ficusului Boulevard, third floor, Bucharest E-mail: claudiu.oprea@antenagroup.ro E-mail: office@intactproduction.ro

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Integrated Multiplatform services


WHAT WE DO

WHO

BTL MANAGEMENT EUROEXPO The biggest organizer and promoter of fairs, exhibitions and special events, with almost a decade of local and international experience. quality and visible events integrated promotion (messaging, exposure, technical arrangements) innovative concepts influencers Presence pilot projects ahead

WHERE Camelia Buda General Manager

Tel: 021.40.918.46 Mobil: 0722.79.45.14 Adress: 1B, Garlei Street, Bucharest E-mail: camelia.buda@euroexpo.ro Site: www.euroexpo.ro

Integrated Multiplatform services

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PHOTO BANK WHAT WE DO

INTACT IMAGES

WHO

Image and photoreport stock, consisting in an archive of over 150.000 pictures taken by well-known photographers A large collection of pictures, running the gamut from:

Arts Culture Entertainment Disasters Economy Justice Education Environment

Health Lifestyle Work Politics Technology Social Sports Weather etc

WHERE Alexandru Molovata Photo Unit Manager Mobil: 0745.12.20.92 Adress: Bucureşti-Ploieşti Road, no 13-14, 3-4 floor, Bucharest E-mail: alexandru.molovata@jurnalul.ro Site: www.intactimages.ro

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Integrated Multiplatform services


PRINT HOUSE WHAT WE DO

WHO

TIPOGRAFIA INTACT Over 20 years of experience in print business and a dedicated team, high standards of quality. Newspapers Stationary Brochures Flyers

WHERE Florin Grigore General Manager

Tel: 021.31.73.050 Mobil: 0722.24.41.73 Adress: Presei Libere Square, no 1, Bucharest E-mail: florin.grigore@tipografiaintact.ro Site: www.tipografiaintact.ro

Integrated Multiplatform services

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NEW MEDIA CAMPAIGNS ANTENA GROUP’S NEW MEDIA ZONE

WHAT WE DO

WHO

Develops Interactive Media Marketing & Advertising Solutions for the 1st, 2nd & 3rd screen (TV, PC/Online&Mobile). Through its Enteprise SMS Server Platform and Voice Platform (IVR - Interactiv Voice Response, delivers SMS interactivity, voting, game show interactive systems, mobile coupons, mobile tickets, micropayments, fundraising platforms, mobile text campaigns( “Push” and “Pull”). We have been the Romanian first company to integrate and deploy QR codes to the TV screen and across all media channels. Our custom cross media solution and service is called TV-QR Media Network.

WHERE Radu Pop

CMO (Chief Mobile Officer) Mobil: 0747.07.81.64 Adress: 44A, Ficusului Boulevard, third floor, Bucharest E-mail: radu.pop@antenagroup.ro

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Integrated Multiplatform services


WHAT WE DO

WHO

MEDIA TRAINING INTACT MEDIA ACADEMY An educational entity for media training. It aims to gather the experience of the best Romanian journalists and translate their work into the most comprehensive educational program for today’s mass–media students. IMA helps prepare future professionals in the following fields: TV host, reporter, camera operator, image editor, professional make-up artist and fashion photographer.

WHERE

Teaching professors include some of the most respected and famous celebrity broadcasting practitioners: Ferenc Vasas, Dan Negru, Carmen Avam, Alessandra Stoicescu, Victor Ciutacu, Simona Gherghe.

Sergiu Constantinescu Project Manager

Mobil: 0746.69.66.73 Adress: 1B, Garlei Street, Bucharest E-mail: sergiu.constantinescu@beebuzz.ro Site: www.beebuzz.ro

Integrated Multiplatform services

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FULL COVERAGE of

YOUR CAMPAIGN BTL

Graphic insertions Split screen Crawl

Advertorials PR Interviews Studioguest

On location shows Talent management

BBI/BBO Shared promo

BBI/BBO Shared promo

Sponsorship Issue Column Article

Customized footage

Ads

Advertorials and profiles

Sponsorship Issue Column Article Newsletter

Customized footage

Banners, overlayers

Advertorials and profiles

PR Studio - guest

uncove national

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Editorial

TV

TV shows, series

Graphics

Radio

Product placement

Print

Sponsorship

Online

Media

Integrated Multiplatform services

Dedicated events Thematic conferences


Intact network

national coverage The national network includes 36 local TV affiliates, 34 radio stations and 21 radio affiliates distributed all over Romania.

Satu Mare

Botoşani

Baia Mare Suceava

Iaşi

Oradea

Piatra Neamţ

Cluj-Napoca Târgu Mureş

Arad

Alba Iulia

Timişoara

Sibiu

Deva Drobeta Turnu Severin

Miercurea Ciuc

Tg. Jiu

Râmnicu Vâlcea

Braşov

Bacău

Vaslui

Sf. Gheorghe Focşani

Ploieşti

Buzău

Galaţi

Brăila

Tulcea

Piteşti Bucureşti Călăraşi

Craiova

Giurgiu

Constanţa

TV / Radio affiliates: Alexandria, Alba Iulia, Călăraşi, Baia Mare, Câmpeni, Botoşani, Câmpulung Moldovenesc, Braşov, Cugir, Brăila, Fagaraş, Călăraşi, Fălticeni, Cluj, Gura Humorului, Constanţa, Hârlau, Deva, Huşi, Galaţi, Lugoj, Giurgiu, Lupeni, Hunedoara, Ocna Mureş, Iaşi, Olteniţa, Mediaş, Paşcani, Miercurea Ciuc, Putna, Oradea, Rădăuţi, Piteşti, Sighetu Marmaţiei, Ploieşti, Suceava, Râmnicul Vâlcea, Târgu Neamţ, Sf. Gheorghe, Vatra Dornei, Sibiu, Sinaia, Suceava, Tg. Jiu, Tg. Mureş, Târgovişte, Tulcea, Vaslui, Arad, Bacău, Slobozia, Buzău, Craiova, Medgidia, Topolog.

Integrated Multiplatform services

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Share of voice 2012 20%

Online

Radio

TV

10%

12.6%

Print

20%

WE REACH 10 MILLION PEOPLE PER DAY:

TV viewers, radio listeners, readers, visitors, partners.

WE INSIPRE, INFORM and INTERACT.

WE HAVE THE POWER OF LOCAL KNOWLEDGE. Market share from the entire urban universe, audited for each type of mediaplatform and omologated by: ARMA/SNMATV; ARRA, BRAT/SNA/SATI – data available for 2012 Data from CCSB’s national survey, dated 2010

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Integrated Multiplatform services


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Integrated Multiplatform services

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TV

Portfolio Media

Positioning

Content

No 1 in Romanian TV Entertainment

Core Target: Women, 35-44, Urban Extended Target: All, 15-54, Urban

Entertainment Reality Shows Movies

Live entertainment

Core Target: Women, 35-44, Urban Extended Target: All ,18 +, Urban

Talk-Shows Fashion & Entertainment Social interest Life-style Star / Gossip

News & Current Affairs

Core Target: All, 18+,medium and high education, Urban Extended Target: All, 18 +, Urban

News around the clock/ Sports / Weather Banking and Financial Information Political and social Talk shows

Core Target: Women, 25-34, Urban Extended Target: Women, 15-54, Urban

Entertainment Life-style Series Self-Improvement

Core Target: Men, 25-34, Urban Extended Target: Men, 18+, Urban

News and sports Talk shows Male entertainment

Core Target: Women, 35-44, Urban Extended Target: All, 15-54, Urban

Broadcasts a fine and relevant selection of Antena 1, 2 and 3 programmes

Smart TV for smart women

Male Entertainment

A home away from home for all Romanian communities

30

Target

Integrated Multiplatform services


Print

Portfolio Media

Nr. 100

Nr. 100

Positioning

Nr. 100

Target

Content

Best selling quality newspaper

Core target: All, Urban Studies, medium and high, social grade AB

Editorial Social Culture / Education / Health

Best selling daily sports newspaper

Core Target: Men, 16-64, medium and high income, Urban

Editorial Sports news Contests

Weekly business magazine

Core target: All, Urban, middle and high income, medium and high education

Finance Business and After Business Editorial / Inquiries

Monthly media magazine

Core target: All, Urban, middle and high income, high education

Media Marketing

Local edition of BBC’s monthly automotive magazine

Core Target: Men, 16-64, highly educated and high income, Urban

Editorials Photo-report Contests

Local edition of BBC’s monthly cooking magazine

Core Target: Women, Urban, middle and high income, medium and high education

Cooking in style Campaigns Lifestyle

Local edition of BBC’s bimestrial science and technology magazine

Core Target: Men, 16-64, highly educated and high income, Urban

Science, Research Technology Review IT&C

Nr. 100

Integrated Multiplatform services

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Radio & Online Portfolio

Media

32

Positioning

Target

Content

No1 daily choice of radio listeners in Bucharest/ no 2 across Romania

Core target: All, 15 to 30 years, Urban Extended Target: All, 15-40 years, medium-high education and employment, Urban

Contemporary Hit Radio News Entertainment

Music, not noise

Core target: All, 30 - 45 years old, highly educated, active, Urban Extended Target: All, 25-50, highly educated, active, Urban

Oldies but goldies Online niche stations SMS Services

Integrated Multiplatform services


Online

Portfolio

44 websites, amongst which: Media

Positioning

Target

Content

Mereu Aproape

Core target: All, 15 to 54 years, Urban Extended Target: All, 25-40 years, medium-high education and employment, Urban

General news Entertainment

Specialiști în Știri

Core target: All, 25 to 44 years, high education and employment, Urban Extended Target: All, 25-40 years, high education and employment, Urban

General news

Promotions and discounts

Core target: All, 25 to 44 years, high education and employment, Urban Extended Target: All, 25-40 years, high education and employment, Urban

Online commerce

Core target: All, 25 to 44 years, high education and employment, Urban Extended Target: All, 25-40 years, high education and employment, Urban

Weather information

Entertainment

Core target: All, 25 to 44 years, high education and employment, Urban Extended Target: All, 25-40 years, high education and employment, Urban

Entertainment

General news and entertainment

Core target: All, 15 to 54 years, medium and high education, Urban Extended Target: All, 25-44 years, medium and high education,active, Urban

General news and entertainment

Weather information

Integrated Multiplatform services

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Online

Portfolio Media

34

Positioning

Target

Content

Vezi ce vorbești

Core target: Women, 25 - 44 years, Urban Extended target: All, 15 - 40 years, medium and high education,active, Urban-Rural

Lifestyle, entertainment

Euforia vine din tine

Core target: Women, 25 - 45 years, high education, active, Urban Extended target: All, 25 - 54 years, high education,active, Urban

Life style, entertainment

Science Technology Future

Core target: Men, 25 - 45 years, high education, active, Urban Extended target: All, 25-54 years, medium and high education,active,Urban

Science. Technology. IT&C and research

Online bets

Core target: All, 25 - 44 yearshigh education,active, Urban Extended target: Men, 14-54 years, medium and high education, active, Urban-Rural

Sports

General news

Core target: All, 25 to 44 years, high education, Urban Extended Target: All, 25-54 years, mediumhigh education, Urban

General news

News and opinions non-stop. Polemic din 1866

Core target: All, 25 to 44 years, medium-high education, Urban Extended Target: All, 25-54 years, mediumhigh education, Urban

National news

Integrated Multiplatform services

Media


Online

Portfolio Media

Positioning

Nr. 100

Target

Content

Media Magazine

Core target: All, 25 to 44 years, high education, active, Urban Extended Target: All, 25-54 years, mediumhigh education, Urban

Magazine

No1 sports website in Romania

Core target: Men, 15 to 44 years, high and medium education, active, Urban Extended Target: All, 15-54 years, primary, medium and high education

Sports news

Discounts

Core target: All, 25 to 44 years, high education, Urban Extended Target: Men, 14-54 years, medium and high education, Urban

Discount Portal

Auto

Core target: All, 25 to 44 years, high education, active, Urban Extended Target: All, 25-54 years, medium and high education, Urban

Auto

Cooking

Core target: Women, 25 - 44 years, high education, active, Urban Extended target: All, 15 - 40 years, medium and high education, Urban

Cooking

Business and after business

Core target: All, 25 to 44 years, high education, Urban Extended Target: All, 25-54 years, mediumhigh education, Urban

Business profiles & tips

Nr. 100

Nr. 100

Nr. 100

Integrated Multiplatform services

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TV’s programe content details and

potential costs Integrated Multiplatform services

37


A complementary

family of

channels Antena 1 the power of entertainment Antena 2 the power of celebrity Antena 3 the power of news Euforia the power of women GSP TV the power of action-driven men 38

Integrated Multiplatform services


Viewers

on

average per day

3.128.000 3.175.000 1.378.000 442.000 508.000

15-54 Urban

18+ Urban

18+ Urban

15-54 Femei Urban 18+ Barbati Urban Source: Kantar Media Copyright: ARMADATA SRL Period: 1 ian-31 octombrie 2012

Integrated Multiplatform services

39


home of TV entertainment The largest selection of originally produced programs with local appeal

15% appreciation on the 18-49 target in prime time, and

28% growth

during whole day segment in 2012, cementing

Antena1’s place on the commercially driven public.

Where shows address premium Audience Needs Women 15-54 Urban 104,1 Women 25-55 Urban 111,4 Women 25-55 AB Urban 108,1 Women Urban high education 92,1 Women Urban high income 105,2 Source: GFK Romania for 2011 data / Kantar Media for 2012 data

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Integrated Multiplatform services

Period: 1st of Ian - 6th Nov. 2012


Antena 1- mereu aproape Bringing Romanian families together key slots

Morning entertainment

Access live entertainment, gossip

Prime Time entertainment

Late Fringe live entertainment, gossip

Integrated Multiplatform services

41


Sets the agenda for

chat and talk

Unique niche channel providing all the news, chat and gossip around popular culture and celebrities homegrown talent. A must have for anyone with a finger on the pulse of  the latest happenings in the world of celebrity

42

Integrated Multiplatform services

Începe Bahmu’ Mo-Thu, 15:30-16:45 Talk-show

Rai da’ buni Mo-Thu, 19:30-21:15 Talk-show

The hottest daily topics brought a skillful and energetic host Adriana Bahmuțeanu.

One of the most popular Romanian entertainers, Mihai Morar goes through all the main topics of the day together with his guests.


Antena 2 – Vezi ce vorbești Social currency key slots

Access talk show, gossip

Prime Time

talk shows and live entertainment

Late Fringe live entertainment Agentul VIP Mo-Fri, 21:10-23:00 Talk-show

ConferinȚa de presĂ Saturday, 20:30-22:00 Talk-show

Confidențial Saturday, 20:30-22:00 Talk-show

The life of the stars has no secrets for Cristian Brancu, the main authority when it comes to the invisible aspects of the Romanian stars lives.

Press versus the stars, an intense debate hosted by Diana Munteanu Niculescu .

Party, fun as well as a friendly and relaxed discussion with the personalities of the day.

Integrated Multiplatform services

43


Romania’s no1 all news channel

Home for the most representative names on the journalist spectrum, where true professionals can reach their potential and find the means to express themselves to fulfill your consumers need for information.

39%

market share

increase over the last year first Romanian news channel to be affiliated to the CNN network, Internationally awarded (3 AIBs awards) as a recognition of the high quality and performance of the channel Source: GFK Romania for 2011 data / Kantar Media for 2012 data Target: 18+ urban Period: 1 Ian. 2011 - 31 Oct. 2012

44

Integrated Multiplatform services


Antena 3 – Specialiști în știri Most revered journalists and reporters key slots

Debates

Analysis

Access

Day Time

Previziunile Zilei Mo-Fri, 10:00-11:00

Esential

Solutions Prime Time

În premierĂ

Mo-Fri, 15:00-17:00

Sunday, 21:00-22:00

Live analysis and commentaries regarding major events happening everyday.

Most important news of the day are being debated with clear and objective information.

Journalism in cinema form: information, stories and an impecable image.

SE ÎntÂmplă În România

Mo-Fri, 17:00-18:45

Mo-Thu, 20:30-21:30 Fri, 20:30-22:00

Maria Coman reexamines with her guests everything that happens, point by point.

100 minute presents breaking news subjects and general interest topics.

Răzvan Dumitrescu and his guests analyze the most important events of the moment.

News

La Ordinea Zilei

Most important news of the day. (especially economic and social events)

Dana Grecu together with the political and military analist Radu Tudor debate the ‘hot’ subjects of the day.

Mo-Fri, 11:00 -12:00 Mo-Fri, 13:00-14:00

Mo-Fri, 12:00 – 13:00 Mo-Fri, 14:00-15:00

100 minute

Mo-Fri 18:45-20:30

Subiectiv

Sinteza Zilei

Mo-Thu: 21:30-23:15; Su: 22:00-23:15

Mihai Gadea and his guests present and debate the main events at the end of the day.

Integrated Multiplatform services

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home of TV entertainment Aiming to strengthen its position and perception among its main target, Euforia TV, as a “smart TV for smart women� recently went through a process of brand fine-tuning, consisting of a renewed communication rhetoric, a new graphic package as well as a new slogan.

Euforia revolves around you! 46

Integrated Multiplatform services


Euforia TV – Vine din noi Smart TV for SMart women key slots

Morning Entertainment talk-shows, cooking shows

Access Korean drama series

Prime Time

lifestyle, musical, drama, series

Late series Fringe Integrated Multiplatform services

47


MALE

Entertainment GSP TV

repositioned its approach towards the Male Entertainment area. A brand new visual identity, unique in the Romanian TV landscape.

Men Power in line with the main attributes of the GSP TV brand: adrenaline, power, daring, adventure, exploration.

48

Integrated Multiplatform services


GSP TV – Bărbați la putere Male Entertainment, News, Talk Show key slots

UFC

Fight-show

Richard Hammond’s

Ginx TV

Sat-Sun, 21:00-22:00

Sat-Sun, 21:00-22:00

Top Gear star travels across the United States for his ultimate motor challenge, seeking out and driving the country’s toughest and most extraordinary vehicles.

The most spectacular, entertaining and authoritative show for gamers, it brings the hottest news for the video games fans.

Game show

Crash Course

The most important brand in mixed martial arts. It brings together the ­top‑ranked fighters in the sport in spectacular events held worldwide.

Recursul Contraatac Talk-show Etapei

Versus Talk-show

Talk-show Sun, 23:15 - 00:30

The main sports talk-show in the Romanian media, “Recursul Etapei” is hosted by the most influential local journalist, Ovidiu Ioaniţoaia.

Mo - Fri, 15:00 -17:00

A debate held by Dan Udrea, upon the main sport events, either Romanian football league or national team’s matches.

Talk-show bringing together the main characters from all sports, analyzing the main events throughout the day.

Integrated Multiplatform services

49


Targeted package simulation FEMALE & Male TARGET

Integrated Multiplatform services

51


FEMALE TARGET

52

Integrated Multiplatform services


They can see your message on TV… A1, A2, Euforia

They can hear your message on the radio… ZU, Romantic

They can read your message in the press… Jurnalul Național, Good Food

They can share your message online : a1.ro; totulredus.ro; vulping.ro; antena2.ro; euforia.tv; vdt.antena3.ro; vulping.ro; jurnalul.ro; goodfood.ro They can read your message on their mobiles through our Enteprise SMS Server & Voice Platform

They can revamp their brand image with Seed Consultants

They can exhibit or visit with Euroexpo

They can communicate. We have all the right stuff. Integrated Multiplatform services

53


Male TARGET

54

Integrated Multiplatform services


They can see your message on TV… A3, GSP TV

They can hear your message on the radio… ZU

They can read your message in the press… Jurnalul National, Gazeta Sporturilor, Income Magazine Nr. 100

Nr. 100

Nr. 100

Nr. 100

They can share your message online : antena3.ro; gsp.ro; topgear.ro; pariori.ro; income.ro; videonews.antena3.ro; scienceworld.ro; ghimpele.ro They can read your message on their mobiles through our Enteprise SMS Server & Voice Platform

They can start fresh with Seed Consultants

They can have a professional video presentation Intact Production

They can communicate. We have all the right tools. Integrated Multiplatform services

55


TV details and

Rate Card Costs

Integrated Multiplatform services

57


Rate Card Antena 1 October 2012

Monday – FRIDAY

Observatorul dimineţii Neatza cu Razvan şi Dani (din 03.09) Teleshopping În gura presei (R) Întâmplări hazlii / Familiada (R) Mireasă pentru fiul meu (morning) Observator 13 Mireasa pentru fiul meu (day time) Observator 16 Acces direct Observator 19/sport + meteo 19 Movie (8.10 - 29.10) Football liga I Dinamo vs. Pandurii tg jiu (01.10) Movie Meci România vs. Olanda (16.10) Te pui cu blondele Next top model Movie ( 12.10 - 26.10) Football liga I (05.10) Un show păcătos Observator de noapte Movie XFactor (R) Night movies & series Rerun programe (R)

news Monday-Friday Entertainment Monday-Friday commercial programme Monday-Friday Press magazine Monday-Friday Entertainment Monday-Friday reality-show Monday-Friday news Monday-Friday reality-show Monday-Friday news Monday-Friday Entertainment Monday-Friday news Monday-Friday Movie Monday Football Tuesday Movie Tuesday Football Tuesday game-show Wednesday reality-show Thursday Movie Friday meci Football Friday Entertainment Monday-Thursday news Monday-Thursday Movie Friday Entertainment Friday TV series Monday-Thursday Moviee/TV series e/Reruns Monday-Friday

06:00-08:00 08:00-10:00 10:00-10:20 10:20-11:10 11:10-11:40 11:40-13:00 13:00-14:00 14:00-16:00 16:00-17:00 17:00-19:00 19:00-20:30 20:30-22:30 20:30-22:30 20:30-22:30 20:30-22:30 20:30-22:30 20:30-22:30 20:30-22:30 20:30-22:30 22:30-00:30 00:30-01:15 22:30-00:30 00:30-03:00 01:15-03:00 03:00-06:00

1.200 € 1.400 € 1.400 € 1.400 € 1.400 € 1.400 € 1.400 € 1.500 € 4.300 € 7.500 € 7.500 € 7.500 € 7.500 € 7.500 € 7.500 € 7.500 € 7.500 € 7.500 € 5.000 € 5.000 € 5.000 € 900 € 900 € 900 €

Observator Rerun programe (R) Movie Observator 13 weekend Observator 13 weekend Mireasă pentru fiul meu Te cunosc de undeva (R) Observator 16 weekend Mireasă pentru fiul meu - gala Romanian Movie Observator + sport + meteo (din 22.09) Familiada (din 22.09) Te cunosc de undeva XFactor (din 23.09) Night Movie Te pui cu blondele (R) Rerun programe (R) Heroes Rerun programe (R)

news Saturday-Sunday Movie/Entertainment Saturday-Sunday Movie Saturday-Sunday news Saturday news Sunday reality-show Saturday Entertainment Sunday news Saturday-Sunday reality-show Saturday Movie Sunday news Saturday-Sunday Entertainment Saturday-Sunday Entertainment Saturday Entertainment Sunday Movie Saturday game show Sunday Moviee/TV series e/Reruns Saturday TV series Sunday Moviee/TV series e/Reruns Sunday

06:00-09:00 09:00-11:10 11:10-13:00 13:00-14:00 13:00-13:30 14:00-16:00 13:30-16:00 16:00-17:00 17:00-19:00 17:00-19:00 19:00-20:00 20:00-20:30 20:30-00:00 20:30-00:00 00:00-01:30 00:00-01:30 01:30-06:00 01:30-06:00 03:00-06:00

1.300 € 1.300 € 1.300 € 1.300 € 1.300 € 1.300 € 1.300 € 2.200 € 4.300 € 4.300 € 7.500 € 7.500 € 7.500 € 7.500 € 5.000 € 5.000 € 900 € 900 € 900 €

The above prices do not include VAT, local tax and health tax on alcoholic drinks. Spots placed between programs will have the average price of the respective programs.

Special fee for preferential positioning within the advertising block: +30% for first and last position, +20% for the second and penultimate position. Split Screen +50%, Solo spot +100%, Co-branding +30%, Top & Tail +30%. Adjusting coefficients for the value of more than 30’’ spot is applied as follows: 5 “= 40%, 10” = 50%, 15 “= 70%, 20” = 80%, 25 “= 90%, 35” = 115%, 40 “= 140%, 45” = 170%, 50 “=185%, 55” -60 “= 200%.

58

Broadcasting TIME SLOT PRICE 30’’ DAY (euro)

Saturday – Sunday

Program TYPE

Integrated Multiplatform services

Pink highlighted programs have “premium” status; advertisments inserted within these programs will be charged with an additional 35%, except for football matches and the “X Factor” show, which are considered special programs and a special fee of 50 % is applied. Attention! All football broadcasts and ‘XFACTOR “are special programs.


Rate Card Antena 2

Saturday – Sunday

Monday – FRIDAY

October 2012 Program TYPE

Broadcasting TIME SLOT PRICE 30’’ DAY (euro)

Rotation (R) Teleshopping Rotation (R) Teleshopping Rotation (R) Începe Bahmu’ Dincolo de aparenţe Filler Trăieşte sănătos Filler Show time Filler Show time best of Răi da’ buni Românii ştiu să râdă Filler Agentul vip Filler Telefonul de la miezul nopţii Codul lui Oreste Familia Bundy Rotation (R)

talk show commercial programme talk show commercial programme Entertainment talk-show talk-show Filler Life style Filler entertainment Filler entertainment entertainment entertainment Filler Entertainment Filler talk-show talk-show TV series Entertainment

Monday - Friday 06:00-08:00 440 € Monday - Friday 08:00-08:30 Monday - Friday 08:30-12:45 440 € Monday - Friday 12:45-13:15 Monday - Friday 13:15-15:30 440 € Monday - Thursday 15:30-16:45 600 € Friday 15:30-17:00 600 € Monday - Thursday 16:45-17:00 600 € Monday - Friday 17:00-18:15 600 € Monday - Friday 18:15-18:30 700 € Monday - Thursday 18:30-19:15 700 € Monday - Thursday 19:15-19:30 700 € Friday 18:30-19:30 700 € Monday - Thursday 19:30-21:00 760 € Friday 19:30-21:10 700 € Monday - Thursday 21:00-21:10 700 € Monday - Friday 21:10-23:00 760 € Monday - Thursday 23:00-23:15 650 € Monday - Thursday 23:15-00:30 650 € Friday 23:00-00:30 650 € Monday - Friday 00:30-01:00 650 € Monday - Friday 01:00-06:00 350 €

Rotation (R) Teleshopping Reruns Reruns Mincinoşii Reruns Teleshopping Reruns Familia Bundy Dincolo de aparenţe Începe Bahmu’ - best of Distracţia pe vremea mea Ca băieţii (R) Petrecem k lumea Conferinţa de presă Confidenţial Ca băieţii Saturday night live Reruns Reruns

talk show Saturday - Sunday commercial programme Saturday-Sunday Life style Saturday-Sunday Life style Saturday Life style Sunday talk-show Sunday commercial programme Saturday-Sunday talk-show/entertainment Saturday-Sunday Bought Time Slot Saturday-Sunday talk show Saturday-Sunday talk-show Saturday talk-show Saturday entertainment Sunday entertainment Sunday talk show Saturday Entertainment Sunday entertainment Saturday entertainment Saturday talk-show/Documentary Saturday talk-show/Documentary Sunday

The above prices do not include VAT, local tax and health tax on alcoholic drinks. Spots placed between programs will have the average price of the respective programs.

Special fee for preferential positioning within the advertising block: +30% for first and last position, +20% for the second and penultimate position. Split Screen +50%, Solo spot +100%, Co-branding +30%, Top & Tail +30%.

06:00-08:00 440 € 08:00-08:30 08:30-10:00 440 € 10:00-12:45 440 € 10:00-10:30 440 € 10:30-12:45 440 € 12:45-13:15 13:15-15:30 440 € 15:30-16:30 600 € 16:30-18:00 600 € 18:00-19:05 700 € 19:05-20:30 700 € 18:00-19:15 700 € 19:15-21:00 700 € 20:30-22:00 760 € 21:00-23:30 760 € 22:00-23:30 700 € 23:30-01:00 650 € 01:00-06:00 350 € 23:30-06:00 350 €

Pink highlighted programs have “premium” status; advertisements inserted in these programs will be charged with an additional 35%.

Adjusting coefficients for the value of more than 30’’ spot is applied as follows: 5 “= 40%, 10” = 50%, 15 “= 70%, 20” = 80%, 25 “= 90%, 35” = 115%, 40 “= 140%, 45” = 170%, 50 “=185%, 55” -60 “= 200%.

Integrated Multiplatform services

59


Rate Card Antena 3 October 2012

Saturday – Sunday

Monday – FRIDAY

Program TYPE

News News Monday-Friday 06:00-07:00 650 € News News Monday - Friday 07:00-08:00 650 € News News Monday - Friday 08:00-09:00 650 € News News Monday-Friday 09:00-10:00 650 € Previziunile zilei cu Sabina Iosub şi Niels Schnecker talk-show Monday-Friday 10:00-11:00 800 € Se întâmplă în România cu Maria Coman talk-show Monday-Friday 11:00-12:00 800 € News News Monday-Friday 12:00-13:00 800 € Se întâmplă în România cu Maria Coman talk-show Monday-Friday 13:00-14:00 800 € News News Monday-Friday 14:00-15:00 800 € Esenţial talk show Monday-Friday 15:00-17:00 1.200 € 100 min cu Alessandra Stoicescu talk-show Monday-Friday 17:00-18:43 1.200 € Meteo Weather Forecast Monday-Friday 18:43-18:45 1.200 € La ordinea zilei cu Dana Grecu şi Radu Tudor talk show Monday-Friday 18:45-20:30 1.200 € Subiectiv cu Răzvan Dumitrescu talk show Monday-Thursday 20:30-21:30 1.500 € Friday 20:30-22:00 1.500 € Sinteza zilei cu Mihai Gâdea talk show Monday-Thursday 21:30-23:10 1.700 € În gura presei cu Mircea Badea Press Review Monday-Thursday 23:10-00:00 1.600 € Vorbe grele cu Victor Ciutacu talk show Friday 22:00-23:10 1.200 € News News Friday 23:10-00:00 1.200 € News News Monday-Friday 00:00-01:00 800 € News News Monday-Friday 01:00-01:05 800 € Rotation News/talk-show Monday-Friday 01:05-06:00 550 € News News Saturday-Sunday 06:00-07:00 650 € News News Saturday-Sunday 07:00-08:00 650 € News News Saturday-Sunday 08:00-09:00 650 € News News Saturday-Sunday 09:00-10:00 650 € News magazine cu Andreea Stroe news magazine Saturday - Sunday 10:00-12:00 800 € News News Saturday-Sunday 12:00-13:00 800 € Income magazine cu Adrian Maniutiu mAgazin Saturday 13:00-14:00 800 € Ediţia de weekend cu Ioana Raduca/Cătălina Porumbel talk-show Sunday 13:00-14:00 800 € News News Saturday-Sunday 14:00-15:00 800 € Ediţia de weekend cu Ioana Raduca/Cătălina Porumbel talk-show Saturday-Sunday 15:00-16:00 800 € News News Saturday-Sunday 16:00-17:00 1.200 € Ediţia de weekend cu Ioana Raduca/Cătălina Porumbel talk-show Saturday 17:00-18:00 1.200 € Secvențial cu Adrian Ursu talk-show Sunday 17:00-19:00 1.200 € News / Meteo / Sport News/Weather Forecast /sport Saturday 18:00-18:50 1.200 € Exces de putere cu Oana Stancu talk-show Saturday 18:50-21:00 1.500 € Punctul de întâlnire cu Radu Tudor talk-show Sunday 19:00-21:00 1.500 € News News Saturday 21:00-21:23 1.500 € Meteo Weather Forecast Saturday 21:23-21:30 1.500 € q&a cu Alexandra Stoicescu talk show Saturday 21:30-23:00 1.500 € În premieră cu Carmen Avram Documentary Sunday 21:00-22:00 1.700 € Sinteza zilei cu Mihai Gâdea talk show Sunday 22:00-23:10 1.700 € Panorama cu Oana Stănciulescu talk-show Saturday 23:00-00:00 1.600 € În gura presei cu Mircea Badea Press Review Sunday 23:10-00:00 1.600 € News News Saturday-Sunday 00:00-01:00 1.200 € News News Saturday-Sunday 01:00-01:10 800 € Rotation News/magazin Saturday - Sunday 01:10-02:00 800 € News News Saturday-Sunday 02:00-02:10 800 € Rotation talk show, Celebrities Magazine Saturday-Sunday 02:10- 06:00 550 €

The above prices do not include VAT, local tax and health tax on alcoholic drinks. Spots placed between programs will have the average price of the respective programs.

Special fee for preferential positioning within the advertising block: +30% for first and last position, +20% for the second and penultimate position. Split Screen +50%, Solo spot +100%, Co-branding +30%, Top &Tail +30%. Adjusting coefficients for the value of more than 30’’ spot is applied as follows: 5 “= 40% ,10” = 50% , 15“= 70%, 20” = 80%, 25 “= 90%, 35” = 115% ,40 “= 140%, 45” = 170%, 50 “=185% , 55” -60 “= 200%.

60

Broadcasting TIME SLOT PRICE 30’’ DAY (euro)

Integrated Multiplatform services

Pink highlighted programs have “premium” status; advertisements inserted in these programs will be charged with an additional 35%, except for “In Premiera”, which is considered special programme and a special fee of 50 % is applied.


Rate Card Euforia TV October 2012

Saturday – Sunday

Monday – FRIDAY

Program TYPE

Broadcasting TIME SLOT PRICE 30’’ DAY (euro)

Reruns TV Series / lifestyle Monday - Friday 06:00-10:00 350 € Ellen talk show Monday - Friday 10:00-11:00 350 € Cooking Cooking Monday - Friday 11:00-13:00 500 € Cooking Cooking Monday 13:00-14:00 500 € Dr. OZ Show (R) talk show Tuesday - Friday 13:00-14:00 500 € Reruns / Pe drumul spre altar (R) Series / reality-show Monday 14:00-16:00 500 € Dr. House (R) TV Series Tuesday - Friday 14:00-15:00 500 € Ally Mcbeal (R) TV Series Tuesday - Friday 15:00-16:00 500 € Corean TV Series Korean TV Series Monday - Friday 16:00-17:30 800 € Corean TV Series korean TV Series Monday - Friday 17:30-19:00 800 € Celebrity lifestyle lifestyle Monday - Friday 19:00-20:00 800 € Hot in Cleveland (din 1 octombrie) TV Series Monday 20:00-21:00 1.000 € Law and order (din 2 octombrie)/suits/life TV Series Tuesday - Wednesday 20:00-21:00 1.000 € Povestea unui tatuaj (din 4 oct) reality-show Thursday 20:00-21:00 1.000 € Movie Movie Friday 20:00-22:00 1.000 € Dr. House - Season III TV Series Monday - Thursday 21:00-22:00 1.000 € Dr. OZ Show talk show Monday - Friday 22:00-23:00 700 € Ally Mcbeal TV Series Monday - Thursday 23:00-00:00 700 € Medium TV Series Friday 23:00-00:00 700 € Hot in Cleveland (R) TV Series Monday - Thursday 00:00-01:00 700 € New adventures of old Christine (r0 TV Series Monday - Thursday 01:00-02:00 700 € American Adventure (R) reality-show Friday 00:00-02:00 700 € Reruns lifestyle Monday - Friday 02:00-06:00 350 € Reruns Series/Lifestyle Saturday - Sunday 06:00-09:00 350 € Fetele marinarului (R) TV Series Saturday - Sunday 09:00-11:00 500 € Local Programs (R) reality-show Saturday 11:00-12:00 500 € Povestea unui tatuaj (R) reality-show Sunday 11:00-12:00 500 € Cooking Cooking Saturday - Sunday 12:00-14:00 500 € Corean TV Series (R) TV Series Saturday - Sunday 14:00-15:30 500 € Corean TV Series (R) TV Series Saturday 15:30-17:00 500 € Anna & Christina lifestyle Sunday 15:30-16:00 500 € Glee (din 14 oct) TV Series Sunday 16:00-18:00 800 € Movie Movie Saturday 17:00-19:00 800 € Revenge (R) TV Series Sunday 18:00-20:00 800 € Movie Movie Saturday 20:00-22:00 1.000 € American Adventure (R) (pana pe 7 oct) reality-show Sunday 20:00-22:00 1.000 € Pe drumul spre altar (14 oct - 16 dec) reality-show Sunday 20:00-22:00 1.000 € Secret diary of a call girl (pana pe 20 oct) reality-show Saturday 22:00-23:00 700 € Sex education (pana pe 20 oct) talk show Saturday 23:00-00:00 700 € Revenge i (din 27 oct) TV Series Saturday 22:00-00:00 700 € Glee (R) TV Series Sunday 22:00-00:00 700 € Reruns entertainment Saturday-Sunday 00:00-06:00 350 €

The above prices do not include VAT, local tax and health tax on alcoholic drinks. Spots placed between programs will have the average price of the respective programs.

Special fee for preferential positioning within the advertising block: +30% for first and last position, +20% for the second and penultimate position. Split Screen +50%, Solo spot +100%, Co-branding +30%, Top &Tail +30%.

Pink highlighted program have “premium” status; advertisements inserted in these programs will be charged with an additional 35%. Blue highlighted programs are local productions.

Adjusting coefficients for the value of more than 30’’ spot is applied as follows: 5 “= 40%, 10” = 50%, 15 “= 70%, 20” = 80%, 25 “= 90%, 35” = 115%, 40 “= 140%, 45” = 170% 50 “=185% 55” -60 “= 200%.

Integrated Multiplatform services

61


Rate Card GSP TV October 2012

Saturday – Sunday

Monday – FRIDAY

Program TYPE

Reruns News/talk-show Monday-Friday 06:00-13:00 500 € RadioGSP talk-show Monday-Friday 13:00-14:00 700 € Live News News Monday-Friday 14:00-15:00 700 € Versus talk-show Monday-Friday 15:00-17:00 700 € Monster’s ko wrestling Monday-Friday 17:00-18:00 700 € Live News News Monday-Friday 18:00-19:00 700 € Last man standing reality-show Monday-Friday 19:00-20:00 800 € TNA impact wrestling Monday 20:00-22:00 800 € Live News News Monday 22:00-22:15 800 € Contraatac talk-show Monday 22:15-00:00 800 € Contraatac talk-show Tuesday 20:00-21:30 800 € Cage rage reality-show Tuesday 21:30-00:00 800 € TNA explosion wrestling Wednesday 20:00-21:00 800 € Contraatac talk-show Wednesday 21:00-22:00 800 € Live News News Wednesday 22:00-23:00 800 € Punem pariu gambling Wednesday 23:00-00:00 800 € TNA impact wrestling Thursday 20:00-22:00 800 € Live News News Thursday 22:00-23:00 800 € Cage rage (R) reality-show Thursday 23:00-00:00 800 € Contraatac talk-show Friday 20:00-22:00 800 € Live News News Friday 22:00-23:00 800 € Cage rage (R) reality-show Friday 23:00-00:00 800 € Live News News Monday-Friday 00:00-00:30 800 € Reruns talk show/News Monday-Friday 00:30-06:00 350 € Reruns News Saturday-Sunday 06:00-08:00 500 € Fishing magazin Saturday-Sunday 08:00-09:00 500 € Fit nation fitness Saturday-Sunday 09:00-10:00 500 € Monster’s ko (R) wrestling Saturday 10:00-11:00 500 € Last man standing (R) reality-show Saturday 11:00-12:00 500 € TNA impact (R) wrestling Sunday 10:00-12:00 500 € Ginx TV magazin Saturday-Sunday 12:00-13:00 500 € Cursa milionarilor reality-show Saturday-Sunday 13:00-14:00 700 € Live News News Saturday-Sunday 14:00-15:00 700 € Tough guy or chicken reality-show Saturday-Sunday 15:00-16:00 700 € UK strongest man reality-show Saturday-Sunday 16:00-17:00 700 € Contraatac talk-show Saturday-Sunday 17:00-18:00 700 € Live News News Saturday-Sunday 18:00-19:00 700 € World toughest trucker Auto Magazine Saturday 19:00-20:00 800 € SAS are you tough enough magazin Saturday-Sunday 20:00-21:00 800 € UFC live event wrestling Saturday 21:00-00:30 800 € Richard hammond crash course magazin Sunday 21:00-22:00 800 € Live News News Sunday 22:00-22:30 800 € Recursul etapei talk-show Sunday 22:30-00:30 800 € Live News News Saturday-Sunday 00:30-01:00 500 € Reruns talk show/News Saturday-Sunday 01:00 - 06:00 350 €

The above prices do not include VAT, local tax and health tax on alcoholic drinks. Spots placed between programs will have the average price of the respective programs.

Special fee for preferential positioning within the advertising block: +30% for first and last position, +20% for the second and penultimate position. Split Screen +50%, Solo spot +100%, Co-branding +30%, Top &Tail +30%. Adjusting coefficients for the value of more than 30’’ spot is applied as follows: 5 “= 40%, 10” = 50%, 15 “= 70%, 20” = 80%, 25 “= 90%, 35” = 115%, 40 “= 140%, 45” = 170%, 50 “=185%, 55” -60 “= 200%.

62

Broadcasting TIME SLOT PRICE 30’’ DAY (euro)

Integrated Multiplatform services

Pink highlighted programs have “premium” status; advertisements inserted in these programs will be charged with an additional 35%, except for Liga I football matches, which are considered Special Programs and a special fee of 50 % is applied. Attention! All Liga I football matches broadcasts are special programs.


Print details and

Rate Card Costs

Integrated Multiplatform services

63


Rate Card Jurnalul National

FORMAT

SIZES (width x height)

Monday, Tuesday, Thursday b/w colour last

Wednesday, Friday Advertorial (P) b/w colour last b/w colour

1/1 Page 1/2 Page Junior page 1/4 vertical 1/4 Solus 1/4 stripe 1/4 Horizontal 1/8 Horizontal 1/8 vertical 1/8 Solus 1/16 Page

285 x 444 mm 285 x 220 mm 188 x 325 mm 140 x 220 mm 285 x 108 mm 67.5 x 444 mm 227 x 135.5 mm 140 mm x 108 € 67.5 x 220 mm 285 x 52 mm 67.5 x 108 mm

5.000 € 3.150 € 4.300 € 2.000 € 2.250 € 2.250 € 2.250 € 1.150 € 1.150 € 1.250 € 650 €

5.500 € 3.500 € 4.500 € 2.200 € 2.350 € 2.350 € 2.350 € 1.250 € 1.250 € 1.450 € 700 €

7.700 € 4.650 € 6.200 € 2.800 € 3.350 € 3.350 € 3.350 € 1.600 € 1.600 € 1.950 € 1.000 €

10.000 € 6.000 € 8.000 € 3.600 € 4.250 € 4.250 € 4.250 € 2.200 € 2.200 € 2.500 € 1.350 €

8.500 € 5.000 € 6.800 € 3.200 € 3.850 € 3.850 € 3.850 € 1.800 € 1.800 € 2.200 € 1.200 €

11.000 € 11.500 € 6.600 € 5.750 € 8.800 € 7.000 € 4.000 € 2.850 € 4.750 € 2.850 € 4.750 € 2.850 € 4.750 € 2.850 € 2.500 € 1.500 € 2.500 € 1.500 € 2.850 € 1.500 €

21.000 € 9.250 € 10.500 € 5.500 € 5.500 € 5.500 € 5.500 € 2.500 € 2.500 €

first Page 50 EUR/cmp 50 EUR/cmp insert 0,1 EUR /buc; minim 20.000 0,1 EUR /buc; minim 20.000

1/1 Page

FIRST Page

1/2 Page

Junior Page

1/8 ORIZONTAL

1/8 VERTICAL

Extra fees: Special Positioning -30% Special Format (other than in the offer)-15% Political Publicity-100% Special Page -20 % (e.g Health, Business) Co-branding Insert- 20% for each logo

64

Integrated Multiplatform services

1/4 VERTical

1/8 BANDA

1/4 banda

1/16 Page

1/4 STRIPE

1/4 Horizontal

INSERT

Specifications: Prices are in euro, without VAT and TMS ( where is relevant) Order- 3 days before Graphics -2 days before To be send in tiff CMYK 300dpi format.


Rate Card Income Magazine

Nr. 100

FORMAT SIZES Advertorial AD (width x height) (euro) (euro) 1/1 Page OpeniNg Spread Inside Spread Half Spread 1/2 Page 1/3 Page 1/3 Page 1/4 Page 1/4 Page 1/4 Page (STRIPE) Stripe Stripe

210 x 280 mm+ 5mm bleed 420 x 280 mm+ 5mm bleed 420 x 280 mm + 5mm bleed € 8.000 210 x 140 mm + 5mm bleed 210 x 39.5mm + 5mm bleed 70 x 280 mm + 5mm bleed 210 x 93 mm+ 5mm bleed 105 x 139.5 mm+ 5mm bleed 210 x 70 mm+ 5mm bleed 52.5 x 80 mm+ 5mm bleed 52.5 x 210 mm+ 5mm bleed 210 x 50 mm + 5mm bleed

5.000 € 5.000 € 8.000 € 5.600 € 3.500 € 2.500 € 2.500 € 1.800 € 1.800 € 1.800 € 1.400 € 1.400 €

Front Cover (special)(1) Front Cover (stripe) (2) Front Cover (3) Inside cover Back cover

40mm x 40 mm+ 5mm bleed 210 mm x 40 mm + 5mm bleed 58.9mm x 70 mm+ 5mm bleed 210 mm x 280 mm+ 5mm bleed 210 mm x 280 mm+ 5mm bleed

800 € 1.200 € 1.200 € 6.500 € 7.500 €

INSERT

000 x 000 mm + 5mm bleed

1/2 Page

1/3 Page

1 back cover

Inside cover

1/4 Page

2 front Cover

0.1 € / FLYER

Stripe

3

INSERT

Prices don’t include VAT To be send in tiff CMYK 300dpi + 5mm bleed format.

Integrated Multiplatform services

65


Rate Card The Industry

FORMAT Sizes (width x height)

AD (euro)

1/1 Page Opening Spread Inside Spread

210 x 270 mm+ 5mm bleed 420 x 270 mm+ 5mm bleed 420 x 270 mm + 5mm bleed

3.500 € 7.000 € 6.300 €

Inside cover (2) Inside cover (3) Back cover (4)

210 mm x 270 mm+ 5mm bleed 210 mm x 270 mm+ 5mm bleed 210 mm x 270 mm+ 5mm bleed

6.000 € 4.000 € 6.500 €

The magazine will feature FULL PAGE ads, exclusively.

1/1 Page

Opening spread

back cover

To be send in tiff format, CMYK 300dpi; 210x270 mm+ 5 mm + 5mm bleed on all sides.

66

Integrated Multiplatform services

Inside spread

Inside cover


Rate Card Gazeta Sporturilor Rate Card/National & Local Issue Starting January First, prices in Euros Monday and Friday

Tuesday - Sunday (without Friday)

FORMAT

SIZES COLOUR Interior Last (width x height) PAGE PAGE

1/1 PAGE 1/2 PAGE 1/3 PAGE 1/4 PAGE 1/8 PAGE 1/16 PAGE Solus 1 Solus 2 Column 2 Columns 3 Columns 4 Columns SPECIAL MODULES 1/2 Junior Page 2 Special Columns PANEL Panel Page Special Triangle Panel STRIPE Quarters Panel U shape 2 pages Panel

232 x 320 mm 232 x 170 mm 232 x 110 mm 13.3 x 157 mm 13.3 x 85/95 x 120 mm 95 x 60 mm 232 x 30 mm 232 x 60 mm 35 x 300 mm 75 x 300 mm 133 x 300 mm 173 x 300 mm

4C 4C 4C 4C 4C 4C 4C 4C 4C 4C 4C 4C

9.600 € 6.600 € 5.200 € 3.700 € 2.000 € 1.100 € 1.700 € 3.500 € 2.700 € 6.000 € 7.500 € 8.500 €

11.000 € 7.900 € 6.100 € 4.500 € 2.400 € 1.200 € 2.000 € 4.100 € 3.100 € 7.000 € 8.500 € 9.500 €

8.700 € 5.700 € 4.000 € 3.400 € 1.900 € 1.000 € 1.600 € 3.100 € 2.500 € 5.300 € 6.700 € 7.700 €

10.200 € 7.100 € 4.900 € 4.400 € 2.200 € 1.200 € 1.900 € 3.500 € 2.800 € 6.200 € 7.700 € 8.900 €

173 x 226 mm 75 x 300 mm 484 x 17 mm 252 x 300 mm 484 x 320 mm 484 x 60 mm 286 x 157 mm 484 x 60 mm + 2 x 75/300 mm 484 x 320 mm

4C 4C 4C 4C 4C 4C 4C 4C 4C

8.300 € 7.000 € 15.000 € 16.000 € 17.800 € 7.300 € 10.000 € 20.400 € 19.500 €

9.200 € 8.000 € - - - - - - -

7.400 € 5.800 € 13.400 € 14.500 € 16.000 € 6.500 € 9.000 € 18.000 € 17.500 €

8.500 € 6.900 € -

1/1 Page

1/2 Page

1/3 Page

1/4 Page

1/8 Page

3 Column

4 Column

Junior Page

2 Special Columns

Special Triangle

Quarters panel

1/16 Page

Solus1

Solus1

panel

panel stirpe

Extra fee: 50% Political Campaigns; 20% Special Positioning (event page, right page). Promotional Insert: Partial Insert: 90 €/1000ex. All Issues Insert : 80 €/1000ex.

Interior Last PAGE PAGE

Column

2 Column

panel Page

u shape

2 pages Panel

Prices don’t include VAT (19%), Health Tax (12%). To be send in tiff CMYK 300dpi

Integrated Multiplatform services

67


Rate Card Top Gear Ratecard 2012 BBC Top Gear FORMAT Sizes (width x height)

AD (euro)

Opening spread INSIDE spread half spread final spread 1/1 page 1/2 page VERTICAL 1/2 page horizontal 1/3 page vertical 1/3 page horizontal 1/4 page vertical

444 x 285 mm + 5 mm bleed 444 x 285 mm + 5 mm bleed 444 x 143 mm + 5 mm bleed 444 x 285 mm + 5 mm bleed 222 x 285 mm + 5 mm bleed 111 x 285 mm + 5 mm bleed 222 x 143 mm + 5 mm bleed 75 x 285 mm + 5 mm bleed 222 x 95 mm + 5 mm bleed 55 x 285 mm + 5 mm bleed

8.500 € 6.800 € 4.000 € 6.500 € 3.900 € 2.000 € 2.000 € 1.400 € 1.400 € 1.100 €

gate folder Inside cover (2) Inside cover (3) Back cover

444 x 285 mm + 5 mm bleed 222 x 285 mm + 5 mm bleed 222 x 285 mm + 5 mm bleed 222 x 285 mm + 5 mm bleed

11.500 € 6.500 € 4.500 € 6.500 €

Catalogul de Teste TOP Gear FORMAT Sizes Advertorial AD (width x height) (euro) (euro) Opening spread 1/1 pag

444 x 285 mm + 5 mm bleed 222 x 285 mm + 5 mm bleed 4.500 €

9.000 € 4.000 €

Inside cover (2) Inside cover (3) Back cover (4)

222 x 285 mm + 5 mm bleed 222 x 285 mm + 5 mm bleed 222 x 285 mm + 5 mm bleed

6.700 € 4.500 € 7.000 €

1/1 Page

1/2 Page

1/3 Page

1/4 Page

Gate Folder

Technical conditions for delivering the print layouts All images must be CMYK at high-resolution (300 dpi). A digital proof has been printed from the final layout, at real sizes (100%). Laser printer proofs cannot be accepted. For spreads, please, include a gutter (10 mm image overexposure).

68

Integrated Multiplatform services

Inside spread

back cover

Half Spread

Inside cover

Prices are in euro, without VAT. To be send in tiff CMYK 300dpi + 5mm bleed format.


Rate Card Good Food

FORMAT Sizes (width x height)

AD (euro)

Opening spread Inside spread half spread final spread 1/1 page 1/2 page vertical 1/2 page horizontal 1/3 page vertical 1/3 page horizontal 1/4 page horizontal

456 x 300 mm + 5 mm bleed 456 x 300 mm + 5 mm bleed 456 x 150 mm + 5 mm bleed 456 x 300 mm + 5 mm bleed 228 x 300 mm + 5 mm bleed 114 x 300 mm + 5 mm bleed 228 x 150 mm + 5 mm bleed 75 x 300 mm + 5 mm bleed 228 x 100 mm + 5 mm bleed 228 x 75 mm + 5 mm bleed

8500 € 7500 € 4200 € 8000 € 4000 € 2200 € 2200 € 1500 € 1500 € 1200 €

Inside cover (2) Inside cover (3) Back cover (4)

228 x 300 mm + 5 mm bleed 228 x 300 mm + 5 mm bleed 228 x 300 mm + 5 mm bleed

5000 € 4700 € 5700 €

opening spread

1/1 Page

Inside spread

1/2 Page

1/3 Page

Technical conditions for delivering the print layouts All images must be CMYK at high-resolution (300 dpi). A digital proof has been printed from the final layout, at real sizes (100%). Laser printer proofs cannot be accepted. For spreads, please, include a gutter (10 mm image overexposure).

Half Spread

1/4 Page

FINAL spread

back cover

Inside cover

Prices are in euro, without VAT. To be send in tiff CMYK 300dpi + 5mm bleed format.

Integrated Multiplatform services

69


Rate Card Science world

FORMAT Sizes Advertorial AD (width x height) (euro) (euro) Opening spread inside spread 1/1 pag 1/2 pag vertical 1/2 pag horizontal

432 x 286 mm + 5 mm bleed 432 x 286 mm + 5 mm bleed 216 x 286 mm + 5 mm bleed 108x 286 mm + 5 mm bleed 216 x 143 mm + 5 mm bleed

7.800 € 6.300 € 3.500 € 1.800 € 1.800 €

Inside cover (2) Inside cover (3) Back cover (4)

216 x 286 mm + 5 mm bleed 216 x 286 mm + 5 mm bleed 216 x 286 mm + 5 mm bleed

6.000 € 4.000 € 6.500 €

1/1 Page

1/2 Page

OPENING spread

back cover

Technical conditions for delivering the print layouts All images must be CMYK at high-resolution (300 dpi). A digital proof has been printed from the final layout, at real sizes (100%). Laser printer proofs cannot be accepted. For spreads, please, include a gutter (10 mm image overexposure).

70

Integrated Multiplatform services

INSIDE Spread

Inside cover

Prices are in euro, without VAT. To be send in tiff CMYK 300dpi + 5mm bleed format.


radio details and

Rate Card Costs

Integrated Multiplatform services

71


Radio Zu rATE cARD

19:00 - 24:00 cost 30’’ (RON)*

16:00 - 19:00 cost 30’’ (RON)*

11:00 - 16:00 cost 30’’ (RON)*

SATURDAY-FRIDAY 06:30 - 11:00 cost 30’’ (RON)*

19:00 - 24:00 cost 30’’ (RON)*

16:00 - 19:00 tcost 30’’ (RON)*

11:00 - 16:00 cost 30’’ (RON)*

06:30 - 11:00 cost 30’’ (RON)*

Monday - Friday

BUCUREșTI 2.025 1.750 1.575 900 1.125 900 600 250 RADIO ZU NAțIONAL 2.520 2.250 2.025 1.350 1.350 1.050 800 450 BACĂU 50 35 40 25 25 20 15 10 BAIA-MARE 30 20 25 15 15 10 7 5 BÂRLAD-VASLUI 30 20 25 10 15 10 7 5 BOTOȘANI 25 20 20 10 15 10 5 5 BRAȘOV 115 65 75 45 45 35 30 15 BUȘTENI 20 10 15 5 10 5 5 5 BUZĂU 35 25 30 15 20 15 5 5 BRĂILA-GALAȚI (Topolog) 30 20 25 15 15 10 7 5 COMĂNEȘTI 20 10 15 5 10 5 5 5 CONSTANȚA 120 70 75 45 55 40 35 15 CLUJ 100 70 75 45 50 40 35 15 CRAIOVA 100 70 75 45 50 40 35 15 DEVA 35 30 30 20 20 15 10 5 DELTA (MAHMUDIA) 20 15 18 5 10 5 5 5 EFORIE NORD 20 15 18 5 10 5 5 5 IAȘI 100 70 75 45 50 40 35 15 ORADEA 60 45 50 30 35 30 20 15 PIATRA NEAMȚ 89,3 FM 40 30 35 25 15 10 7 5 PITEȘTI 60 45 50 25 35 25 15 10 PLOIEȘTI 60 45 50 25 35 25 15 10 PUTNA 20 15 10 5 10 5 5 5 RM. VÂLCEA 40 30 35 20 20 15 10 5 TG. JIU 20 15 18 5 10 5 5 5 TG. MUREȘ 60 40 45 25 30 25 20 10 TIMIȘOARA 120 70 75 45 55 45 35 25 SLOBOZIA 30 15 20 5 10 5 5 5 SIBIU 90 60 70 35 45 35 25 15 SIGHIȘOARA 25 15 20 5 10 5 5 5 NegreȘti- Moldova 20 10 15 5 10 5 5 5 ALBA IULIA 60 55 40 35 40 35 35 15 CÂMPENI 50 35 25 20 25 20 10 5 CUGIR 50 35 25 20 25 20 10 5 OCNA MUREȘ 50 35 25 20 25 20 10 5 SUCEAVA 90 45 30 25 30 25 15 5 PAȘCANI 70 55 40 35 40 35 25 15 HÂRLAU 55 40 25 20 25 20 10 5 RĂDĂUȚI 70 55 40 35 40 35 25 15 GURA HUMORULUI 55 30 20 15 20 15 5 5 CÂMPULUNG MOLDOVENESC 55 30 20 15 20 15 5 5 VATRA DORNEI 70 55 40 35 40 35 25 15 FĂLTICENI 70 55 40 35 40 35 25 15 CĂLĂRAȘI 30 20 10 5 10 5 5 5 OLTENIȚA 30 20 10 5 10 5 5 5 FĂGĂRAȘ 30 20 10 5 10 5 5 5

Length Coordonates

10 ‘‘ 50%

15’’ 5%

20 ‘‘ 85%

25’’ 95%

35’’ 115%

40’’ 130%

45’’ 145%

50’’ 60%

Prices are in RON, without VAT.

72

Integrated Multiplatform services


Online details and

Rate Card Costs

Integrated Multiplatform services

73


Demographics gender

Age (5Gr)

level of education

%

%

%

MEN

women 14 - 24 25 - 34 35 - 44 years

years

years

45 - 54 55 - 64 years

years

LOW edu

MED edu

HIGH edu

esomar

AB

C

DE

gsp.ro 70 30 28 30 22 14 6 14 44 42 44 43 13 andreivochin.ro autof1.ro bacausport.ro blogsport.ro campionate.ro cfrmania.ro gsptv.ro 70 30 28 30 22 14 6 14 44 42 44 43 13 iasisport.ro ligab.gsp.ro ligasexy.ro mysport.ro 70 30 28 30 22 14 6 14 44 42 44 43 13 pariori.ro 79 21 34 31 22 7 6 8 55 37 46 44 10 tolo.ro 81 19 22 36 22 13 7 12 41 47 50 41 9 54 46 35.9 27.1 20.9 10 6.2 10.9 50 39.3 37.4 45.20 17.5

a1.ro: observator.a1.ro accesdirect.a1.ro neatza.a1.ro burlacul.a1.ro inpuiimei.a1.ro ingurapresei.a1.ro superbingo.a1.ro� antena2.ro

50.7 49.3 27.6 26.9 20.2 16 9.3 5.7 47.4 46.9 43.5 39.4 17.1

euforia.tv

42.1 57.9 31.2 30.3 20.10 10.5 7.9 10.6 47 42.4 38.4 49.1 12.5

antena3.ro

58.1 41.9 26.3 29.2 21.70 12.7 10.1 6.1 43.4 50.6 46.1 40.6 13.4

ghimpele.ro

55.8 44.2 24.5 24.5 23.60 13.4 14 9.6 35.7 54.7 42.4 47.3 10.3

jurnalul.ro

58 42 23.8 28.1 22.20 14.1 11

totulredus.ro

52.3 47.7 25.4 30 27.30 9 8 6.6 46.9 46.4 40.6 44.3 15.1

5 39.3 55.6 47.4 40.4 12.2

Rate Cards for websites Video Ads, Mobile ads INFORMATION Category Website Views/month News Lifestyle News Sport

74

antena1.ro euforia.tv antena3.ro gsptv.ro

pricing

Channel Clients OTS Bought View preroll Txt Midroll Postroll Ratecard Net Page AdViews rate overlayer [RON] Cost 3.918.123 76.652 6.700.222 789.545

719.263 13.473 431.782 -

Integrated Multiplatform services

0 0 0 0

0 0 0 0

0% 0% 0% 0%

ok ok ok ok

ok ok ok ok

ok ok ok ok

ok ok ok ok

60 60 60 11

0 RON SATI 0 RON SATI 0 RON SATI 0 EUR SATI


Rate Cards for websites Banners, Contextual advertising, Link in text, Branding

Net Cost

(RON)

text link Ratecard

contextual

160 x 600

300 x 250

(month)

unique users (month)

(%)

Page Views

728 x 90

website

pricing ots Bought AdViews View rate

INFORMATION

News a1.ro 6.186.964 1.205.524 0 0 0 ok ok - ok ok 50 0 RON SATI Entertainment antena2.ro 367.718 63.994 0 0 0 ok ok - ok ok 50 0 RON SATI Lifestyle euforia.tv 357.521 127.880 0 0 0 ok ok - 50 0 RON SATI Sport gsp.ro 39.837.916 2.235.798 0 0 0 ok ok ok ok ok 10 0 EUR SATI Blogs andreivochin.ro 18.872 13.462 0 0 0 ok ok ok ok - 10 0 EUR SATI Auto autof1.ro 165 58 0 0 0 ok ok ok ok ok 8 0 EUR SATI Sport bacausport.ro 29.829 5.356 0 0 0 ok ok ok ok ok 8 0 EUR SATI Sport blogsport.ro 483.849 176.209 0 0 0 ok ok ok ok ok 8 0 EUR SATI Sport campionate.ro 1.661.331 103.415 0 0 0 ok ok ok ok ok 8 0 EUR SATI Sport cfrmania.ro 23.842 6.012 0 0 0 ok ok ok ok ok 8 0 EUR SATI Sport gsptv.ro 625.408 209.034 0 0 0 ok ok ok ok ok 8 0 EUR SATI Sport iasisport.ro 30.463 3.164 0 0 0 ok ok ok ok ok 8 0 EUR SATI Sport ligab.gsp.ro 220.515 60.871 0 0 0 ok ok ok ok ok 8 0 EUR SATI Sport ligasexy.ro 163.933 92.342 0 0 0 ok ok ok ok ok 8 0 EUR SATI Sport mysport.ro 412.830 114.656 0 0 0 ok ok ok ok ok 8 0 EUR SATI Sport pariori.ro 722.168 104.177 0 0 0 ok ok ok ok ok 8 0 EUR SATI Blogs tolo.ro 360.836 156.277 0 0 0 ok ok ok ok - 17 0 EUR SATI Auto topgear.ro 972.760 106.945 0 0 0 ok ok ok - - 13 0 EUR SATI Women/Gastronomy goodfood.ro 594.409 81.994 0 0 0 ok ok ok - - 12 0 EUR SATI Lifestyle sciencefocus.ro 19.744 5.343 0 0 0 ok ok ok - - 12 0 EUR SATI RUN OF NETWORK* 10 0 RON News antena3.ro 29.327.154 1.835.650 0 0 0 ok ok - ok ok 60 0 RON SATI ziarero.antena3.ro 6.806.604 195.291 0 0 0 ok ok - ok ok 60 0 RON SATI videonews.antena3.ro 359.538 134.736 0 0 0 ok ok - - - 60 0 RON SATI jurnalul.ro 8.834.581 1.287.503 0 0 0 ok ok ok ok ok 60 0 RON SATI ghimpele.ro 245.372 63.155 0 0 0 ok ok - - - 60 0 RON ANALYTICS RUN OF CATEGORY* 15 0 RON Lifestyle revistafelicia.ro 210.015 91.890 0 0 0 ok ok - ok ok 50 0 RON SATI vdtonline.ro 598.995 110.218 0 0 0 ok ok - ok ok 50 0 RON SATI meteoplus.ro 235.801 24.391 0 0 0 ok ok - ok ok 50 0 RON SATI Online trade totulredus.ro 103.778 36.866 0 0 0 ok ok - - - 50 0 RON SATI RUN OF CATEGORY* 13 0 RON Business incomemagazine.ro 321.747 117.277 0 0 0% ok ok - 80 0 RON SATI theindustry.ro 16.226 7.920 0 0 0% ok ok - 80 0 RON ANALYTICS RUN OF CATEGORY* 15 0 RON NOTE * net costs; CPC: 1,3 RON, PL: 43 RON, CPA: 60 RON

Integrated Multiplatform services

75


Rate Cards for websites Newsletters and Adverts Newsletter insert

Customized newsletter

INFORMATION

Advertorial

Category Website Subscribers Periodicity Cost Rate card Bought Net Cost per issue per issue newsletters cost (euro) (euro) (RON) News Lifestyle Lifestyle Sport Blog Business News News Lifestyle Online trade

a1.ro antena2.ro euforia.tv gsp.ro tolo.ro incomemagazine.ro antena3.ro jurnalul.ro revistafelicia.ro totulredus.ro

0 0 0 80.564 daily 3000 0 18.675 209.409 0 6.398 13.851

0 0 0 2.500 0 2.000 15.000 0 3.500 3.500

0 0 0 0 0 0 0 0 0 0

0 RON 0 RON 0 RON 0 EUR 0 EUR 0 RON 0 RON 0 RON 0 RON 0 RON

- - - ask - ask - - ask -

5.000 4.000 3.500 2.500 1.000 6.500 5.500 5.000 3.500 -

Bought Net advertorials cost 0 0 0 0 0 0 0 0 0 -

0 RON 0 RON 0 RON 0 EUR 0 EUR 0 RON 0 RON 0 RON 0 RON -

NOTE: cost for one week. 2 days on Home Page, 5 days in Category then in Archive

76

Integrated Multiplatform services


Intact Media Group THE POWER OF LOCAL KNOWLEDGE

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