2012 OVERVIEW AND 2013 PRIORITIES “Looking back, 2012 presented new challenges for Antena 2 as we continued to implement our ongoing development and consolidation strategies. Although distribution problems our position and our approach to the market. By creatively using our resources, will and experience we supercharged our team of talented professionals to maximize Antena 2’s savvy celebration of modern society, winning 50% affinity appreciation amongst women on the urban target during primetime. The 24
annual review
five new productions launched during that period are a good testimony to our determination and innovation. In a world where retaining and growing a loyal audience is tougher than ever, Antena 2 is the TV channel whose content everyone is talking about! We have the talent, the ideas and the desire to build on this and look forward to every new challenge in the year ahead .” Mirela Albu, Channel Manager Antena 2