I N ST I T U T E O F SA L E S M A N AG E M E N T
WINNINGEDGE R A I S I N G T H E VA L U E O F S A L E S
Number 4 2019 | ismprofessional.com | £4.95
STAND OUT IN A CROWD
How to set yourself apart in selling’s sea of sameness
GET INSIDE THEIR HEADS! UNDERSTANDING YOUR BUYERS’ THINKING
VALUABLE ADVICE FROM THE EXPERTS IN CRM – PROUD TO SPONSOR BESMA 2019
CUT OUT BAD BEHAVIOUR WAYS YOU CAN BUILD A BETTER SALES CULTURE
DON’T DO IT FREE!
You’re good, so make ’em pay
STATE SECRETS
Tips on winning public sector bids