Role of travel industry

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Role of Travel Industry Samples

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Instant Assignment Help Australia TABLE OF CONTENTS Research proposal ..........................................................................................................................3 1.1 Research outline specification ...............................................................................................3 1.2 Factors contribute to the process of research selection and factors motivated to the choice of topic ........................................................................................................................................3 1.3 Initial review of literature .....................................................................................................4 1.4 Research project specification ..............................................................................................8 1.5 Plan and procedure of agreed research specification ...........................................................9 Data analysis ............................................................................................................................11 Evaluation of the collected data ...............................................................................................18 Conclusion .................................................................................................................................21 Recommendation ......................................................................................................................23 Future areas ..............................................................................................................................25 References ......................................................................................................................................26

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Instant Assignment Help Australia RESEARCH PROPOSAL 1.1 Research outline specification In modern era, advertisement play important role in growth and success of business. further it can be defined as a way of marketing and promoting products and services to customer.

It also helps in achieving the aims and objectives of organization with increasing its sales and profitability. Industry such as travel and tourism highly rely on advertisement in order to stay competitive and survive in long run. The competition among business in travel industry has become very intense as many small and large travel operators or agencies are competing in this industry. In addition to this, it is not easy to attract new customers and retain the old ones as the customer has wide variety of choices available with them. Therefore, travel agencies seeks for strong and effective advertisement so that they can increase their brand awareness and earn higher profits in long run. Further, along with traditional tool of advertising these businesses also use some modern techniques such as online advertisement. It help travel agencies to promote their products and services in a very cost effective manner. Other than this, it also assist in introducing new product in market as it directly stimulates people in buying the same. Thus, with the help of effective advertisement, travel agencies can easily expand their market share by exploring some new markets and attracting new customers.

In order to analyses the role of advertisement and selling products in travel agency Barrhead travel will be selected. Further it is number one online travel agency of UK which provides products and service such as city breaks, value holidays, cruise, accommodation etc. It is a low cost travel provider and puts a strong focus on advertisement and selling of products.

Other than this, it is the result of its effective advertisement tools and strategies that it has became the number one travel agency in UK.

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Instant Assignment Help Australia 1.2 Factors contribute to the process of research selection and factors motivated to the choice of topic There are many factors which will be helpful in process of research selection and motivating the choice of topic. Further one of the major factor is that the impact of advertisement on the success of organization. It has been identified that advertisement plays a very crucial role in increasing profitability as well as market share of businesses. Therefore, it will help in identifying that how businesses increase their sales and profitability with the help of advertisement. Other than this, this research will also help in determining the importance of products and services in travel and tourism industry. This study will also assist in finding out the relationship between sales and advertisement. In addition to this, it will highlight some key ways using which businesses can effectively advertise their products and services in market and achieve their long term goals and objectives. Thus, it will help in getting aware about the overall concept of advertisement and selling products in travel agency. My personal interest in the filed of travel and tourism industry can be also termed as one of the major factor which has helped me to select this topic. The demand of online travel agents is growing with a very good pace and this has encouraged me to identify what kind of role does advertisement play in sales of products online travel agency.

1.3 Initial review of literature Significance of advertising As per the view of Treha and Trehan, (2007) television, radio, internet and other such sources has become one of the biggest platform for businesses in modern era (Treha and Trehan, 2007). Further it has been observed that many brands in travel and tourism industry spends more than one third of their revenue in advertisement and promotions. Advertisement can be also termed as one of the best way to communicate with customers and people in market. According to Wilmshurst and Mackay (2010) the main objective of ads is to provide various kind of Toll Free No. +61 879 057 034 Mail Us: help@instantassignmenthelp.com.au Instant Assignment Help Australia provides best help with assignment writing service at cheap

Instant Assignment Help Australia information about products to customers (Wilmshurst and Mackay, 2010). It can be also stated that advertisement plays a very important role for both businesses as well as for customers.

Organization try to achieve their aims and objectives with the help of effective ads. On the other hand, customer becomes aware about the products and services available in market which can satisfy their need and demand. Further it also helps them to compare products and services with its competitors and make decision regrading purchase. In accordance with Swarbrooke and Horner, (2007) in modern era, advertisement has major influence on customer perception and buying behavior (Swarbrooke and Horner, 2007). Further, effective ads always encourage them to buy the products and services displayed in the the Ad. Other than this, from business point of view advertisement can be termed as one of the mots effective way of achieving competitive advantage. Now a days, people in market have wide variety of choices available with them and now it has become difficulty for companies to retain their customers (Kavoura, 2007). Therefore, they use different tools and techniques of advertisement to frequently communicate with their customers. Organizations also try to develop some new and innovative products and promote them with the help of some modern as well as traditional tools of advertisement. In addition to this, it also helps business to become aware about the strategies and policies of its competitors. However argued that Bagwell, (2007) advertisement not only increases sales but also creates potential platforms for launching new products and services in market (Bagwell, 2007). other than this, advertisement can be also termed as one of the best way to create awareness and educate the society.

Link between advertisement and sales As per the view of Vakratsas, (2008) advertisements have a direct impact on sales of businesses as it increases the brand awareness and also assist in encouraging people to buy a particular product or service (Vakratsas, 2008). It has been also observed that effective ads directly increases the sales volume of companies. Further there are various ways and tools which Toll Free No. +61 879 057 034 Mail Us: help@instantassignmenthelp.com.au Instant Assignment Help Australia provides best help with assignment writing service at cheap

Instant Assignment Help Australia businesses uses in order to advertise their products and services. Some organization's opt for traditional ways such as newspaper, radio and television (Trehan and Trehan, 2007). The traditional ways are some what expensive but are very effective way to promote products and services to mass customers. On the other hand, internet has emerged as one of the biggest and mots potential platform for carrying out promotional activities. Modern ways such as online advertisement, ads in social media sites are becoming popular day by day. In addition to this, these ways are not only resulted oriented but are also cost effective. In accordance with Zhang Wedel and Pieters, (2009) the use of advertisement in travel and tourism industry is increasing day by day (Zhang, Wedel and Pieters, 2009). Companies in order to stay competitive and survive in long run always seeks for displaying effective ads on television, radio, newspapers as well as on internet. It creates awareness among customers of travel industry regarding product and services offered by any business (Vakratsas, 2008). Further, it is also helpful in stating how a particular product differs from its competitors. On the other side, has evaluated that companies are required to be very careful while designing their advertisement (Wilmshurst and Mackay, 2010). They need to ensure that the message and information displayed through ads is true and relevant. In addition to this, they should not follow any kind of wrong practices and should not promote unfair competition. Bradley, (2007) has concluded that irrelevant ads and wrong information directly lower down the sale of

business and also affect their bran image. It

encourage customers to prefer products and services of competitors (Bradley, 2007). Therefore, while design ads companies are required to be very careful.

Effective ways to advertise in tourism industry Ewen, (2008) stated that there are various ways using which business in travel and tourism industry can advertise their products and services (Ewen, 2008). One of the best way is to display ads on television and newspaper. It has been witnessed that large population of the world uses radio and television as a main sources of gathering information. Therefore, customers Toll Free No. +61 879 057 034 Mail Us: help@instantassignmenthelp.com.au Instant Assignment Help Australia provides best help with assignment writing service at cheap

Instant Assignment Help Australia can be targeted by using these two forms of advertising (Manning, Raghavan and SchĂźtze, 2008). This will help travel agencies to communicate with people and inform them about products and services. However Moorthy and Hawkins, (2005) argued that now a days businesses are more focused on using ways of advertisement which are cost effective and can provide fast and better results (Moorthy and Hawkins, 2005). Therefore, online ads can be displayed on search engines such as Yahoo and Google. In addition to this, Google is the most popular search engine all across the world and is used almost everywhere. Travel agency can also display the ads of its products and services on Google which will assist in attracting customer from all over the world (Calder, Malthouse and Schaedel, 2009). The online advertisement can be also carried out on social media such as Facebook and Twitter. The increasing use of social media can become an effective platform to carry out promotional activities of businesses in travel industry. Other than this, word to mouth which is a traditional form of advertisement can be also used by companies operating in travel industry (Dyer, 2008.).

Further in this aspects they can hire some professional people which can carry out the task for speaking about the product and services of travel agency in public. This will help the company to increase its brand awareness and sales. At local level, activities such as event sponsorship can be conducted by travel agencies. De Mooij, (2010) detailed that large number of people gather during events and in such situation people can be made aware about products and services of a travel company by sponsoring the complete event (De Mooij, 2010). Direct mails can be also forward to customers mail id regrading new offers, schemes and products.

Thus, it can be stated that there are various ways which can be used by businesses in travel industry in order to promote their products and services. Depending upon the need and requirement as well as upon the marketing objectives, the way of advertisement can be selected.

Impact of online advertisement on profitability Toll Free No. +61 879 057 034 Mail Us: help@instantassignmenthelp.com.au Instant Assignment Help Australia provides best help with assignment writing service at cheap

Instant Assignment Help Australia As per the view of Manning, Raghavan and SchĂźtze, (2008) internet has emerged as one of the biggest platform for advertisement and promotion of products and services (Manning, Raghavan and SchĂźtze, 20080. Further many of companies are using social media and other search engines to promote and sell their products and services. One of the main advantage of using online advertisement is that it is a very cost effective method and very easy to use also.

Agarwal, Hosanagar and Smith, (2011) has explained that one of the main role of advertisement is to inform right customer about the right product and service available at the right place (Agarwal, Hosanagar and Smith, 2011). In addition to this, it makes the purchase process of customer convenient and easy. In aspects of this, the use of online advertisement is increasing day by day and businesses in every sector have started to use it as an important platform to promote their products and services. In accordance with Goldfarb and Tucker, (2011) many of the big brand in travel and tourisms sectors have already started to communicate with their customer with the help of online ads (Goldfarb and Tucker, 2011).

Other than this, such ads direct impact the sales and profitability of travel agencies.

Further travel agents can easily communicate new policy, services, offer and discount to wide range of people with the help of online advertisement. This directly increases the sales and profitability of travel agents as more and more people become aware about the products and services offered by them. Ha, (2008) has stated that there are various ways such ads social media, search engine optimization etc. in which online advertisement can be carried out (Ha, 2008). Travel agents can create their official page on social media sites such as Facebook and Twitter. In modern era, the use of social media among people is increasing at a very fast pace.

Therefore, online advertisement can be carried on some of the social media sites. Other than this, travel agencies can also display their banner and ads on search engines such as google and Yahoo (Castaneda, RodrĂ­guez and Luque, 2009).

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Instant Assignment Help Australia Thus, with the use of online advertisement travel agencies can communicate with the people in market and can make them aware about the products and services offered by them.

This will help in increasing sales of businesses which will directly contribute in increasing the profitability. On the other hand, the advertisement will be done in a very cost effective manner which will lower down the overall cost of travel agencies and will increase their profit margins.

The advertisement not only helps businesses but it also assist customers in getting various kind of information. Further it helps them in getting aware about the various kind of products and services available in market which can satisfy their need and demand. Other than this, effective advertising also helps businesses to meet the competition of market forces. Therefore, it can be stated that advertismrent plays a very important role in increase the profitability of businesses.

1.4 Research project specification Aim: “To asses the role of advertising and selling products in online travel agency”- A study on Barrhead Travels.

Objectives: 

To determine the role of online advertisement in travel and tourism industry



To asses the link between advertisement and sale of services in tourism sector



To recommend the ways in which online travel agencies can better advertise their products and services

Research Questions: 

What is the role of advertisement in travel and tourism industry?



Explain the relationship between advertisement and sale of services in tourism sector? ?



What are the ways using which travel agencies can better advertise their products and services?

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Instant Assignment Help Australia Research methodology It is one of the most important part of any research and as it explains how the entire study will be conducted in order to accomplish the aim and objective of research. The research methodologies which will be used in this study is provided below as:

Research approachResearch approach can be defined as the path using which the entire research on the topic will be carried out. It is required by every research to use suitable and accurate approach in order to get the desired outcomes form the study. In addition to this, it can be also stated that research approach highlights methodologies which helps a research to carry out the study in most effective manner. Using right approach for a study not only eliminates the chances of omission but also helps in lowering down the various kinds of risk involved in the carrying out a research.

Inductive and deductive are two of the most common approach which are used in research.

Deductive approach has been used in this research as the results move from generalized to specific one.

SamplingSampling is the method in which suitable sample is selected in order to find out the accurate information so that the aim and objective of research can be achieved easily. Further every research is required to select right and the most suitable sample for the study is to desired information can be collected easily. Probabilistic and non-probabilistic are the two most common type of sampling which are used to gather data and information from various primary sources.

Further depending upon the nature and aim of study appropriate method of sampling and sample size is selected.

The present research will be based on purposive sampling in which the data has been collected form 20 marketing employees of Barrhead Travels. One of the main reason behind Toll Free No. +61 879 057 034 Mail Us: help@instantassignmenthelp.com.au Instant Assignment Help Australia provides best help with assignment writing service at cheap

Instant Assignment Help Australia selecting this method and size is that it will help in getting the most accurate and desired information regrading the study.

Research philosophyResearch philosophy is termed as the belief of researcher regrading how the data will be collected, analyzed and used for the study. Further one of the main reason behind selecting a right research philosophy is that it helps in determining the most suitable technique which can be used to evaluate the data in order to get the desired results.

Further interpretivism and

positivism are the two type of reseach philosophies which are most commonly used. In this study interpretivism philosophy will be used as it will help in interpreting the various elements of research.

Data analysis Data analysis can be defined as the systemic technique of applying tools and methods to describe, elaborate and evaluate the data collected. Further qualitative and quantitative methods are used to analyze the data. In this research quantitative data analysis will be used as the data which has been collected is in numeric form such as charts and tables.

Design and distribution of questionnaire Questionnaire has been designed by keeping the aim and objective of the research in mind. Further the researcher has also taken care of the fact that the aim do not get deviate form the study. The questionnaire has been distributed personally to 20 employees of Barrhead Travels in their organization itself.

Ethical consideration The entire study will be carried out in ethical manner as the researcher will take care of all the ethical aspects associated with this study. The information collected from various sources will be secured in best possible manner. The researcher will also ensure the fact that there has been no biasness done at the time of data collection and analysis. Prior permission will be taken Toll Free No. +61 879 057 034 Mail Us: help@instantassignmenthelp.com.au Instant Assignment Help Australia provides best help with assignment writing service at cheap

Instant Assignment Help Australia from all the respondents before approaching them. The information collected wont influence any one and will be destroyed after use.

Data recoding and analysis The data will be recorded in excel sheet and various themes will be developed to anlayze the data. The information will be presented in non-numerical form and thus it can be stated that the thematic analysis will be more suitable.

1.5 Plan and procedure of agreed research specification Activities

1st 2nd 3rd 4th 5th Week Week Week Week Week

6th Week

7th 8th 9th 10th Week Week week Week

Research Proposal Defining of research Aims and Objectives Critical review Determine the method of data collection Research Methodology Collecting primary and secondary data Toll Free No. +61 879 057 034 Mail Us: help@instantassignmenthelp.com.au Instant Assignment Help Australia provides best help with assignment writing service at cheap

Instant Assignment Help Australia Writing down the findings Data analysis Conclusion and recommenda tions Final Submission During the first week, the proposal for research will be framed by the scholar. In the second week, aim and objectives regarding the study will be determined. Criicla review of the key reference will be done in third week of the research. In the fourth week, the scholar will define what are the methods of data collection which can be used to gather information with regard s to the topic of study. Along with this the scholar is also going to determine the entire research methodology. The process of data collection will get completed in two weeks which are week fifth and sixth. After collecting data, the researcher is going to write down the findings and data analysis will be carried out in eighth week. Conclusion and recommendation will be written in ninth week followed by final submission.

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Instant Assignment Help Australia Data analysis

1. What kind of information is shared by the company through online advertisement?

Discount and offers Introduction of new service Modification in present service All of the above

Number of respondents

Percentage 7 4 4 5

2. Does online advertisement influences the purchase behaviour of customer Number of respondents 14

Percentage

35% 20% 20% 25%

Instant Assignment Help Australia Strong agree Agree Neutral Disagree Strongly disagree

8 6 1 2 3

40% 30% 5% 10% 15%

Does online advertisement influences the purchase behavior of customer

Strong agree Agree Neutral Disagree Strongly disagree

3. What are the key benefits of online advertisement Rise in sales and profitability Increase in customer base Effective brand image All of the above

Number of respondents

Percentage 10 2 3 5

15

50.00% 10.00% 15.00% 25.00%

Instant Assignment Help Australia What are the key benefits of online advertisement

Rise in sales and profitability Increase in customer base Effective brand image All of the above

4. Does online advertisement allows you to understand the need and preference of target Number of market respondents Strong agree Agree Neutral Disagree Strongly disagree

3 11 2 2 2

Percentage 15.00% 55.00% 10.00% 10.00% 10.00%

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Instant Assignment Help Australia

Does online advertisement allows you to understand the need and preference of target market

Strong agree Agree Neutral Disagree Strongly disagree

5. Which online source is most commonly used by the company to promote its services Number of respondents Percentage Social media 5 Search engine optimization 2 E- mail 8 All of the above 5

17

25% 10% 40% 25%

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6. Their exist direct relationship between online advertisement and sale of services Number of respondents Percentage Strong agree 8 Agree 4 Neutral 2 Disagree 3 Strongly disagree 1

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40% 20% 10% 15% 5%

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7. Does only advertisement saves cost and enhances the profit margin of the Number of company respondents Percentage Strong agree 12 60.00% Agree 5 25.00% Neutral 0 0.00% Disagree 1 5.00% Strongly disagree 2 10.00%

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Instant Assignment Help Australia Online advertisement has enhanced the profit margin.

14 12 10 8 6 4 2 0 Strong agree

Agree

Neutral

8 Online advertisement has strengthen the customer base of company as Number of compared with past? respondents Strong agree Agree Neutral Disagree Strongly disagree

20

Disagree

Strongly disagree

Percentage 9 3 2 3 3

45% 15% 10% 15% 15%

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Evaluation of the collected data Theme 1: The company shares various information to its customer with the help of online advertisement From the collected data it has been identified that Barrhead travels the medium of online advertisement to share various type of information with its customers. Further 35% of the total number of respondents believes that the travel agency use online ads for passing information related to discounts and various other offerers. On the other hand, 20% believes that Online ads are used to communicate information regrading new products whereas the other 20% believes that information related to modification in existing services of company is communicated with the help of Online ads.

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Instant Assignment Help Australia Theme 2: Online advertisement influence the purchase behaviour of customer The findings of the study highlights that online advertisement influence the purchase behaviour of customer to a great extent. Out of the total 20 marketing employees of Barrhead travels, 40% strongly agree with this fact whereas 30% agree with the same. 5% of the total respondents were neutral and 10% disagree with the same. The remaining 15% of the total respondents disagree and stated that online advertisement do not have any kind of influence on behaviour of customers. From the majority of respondents it can be evaluated that when people see advertisement over internet then they are encouraged to buy products and services displayed in those ads. From the secondary data collected the same thing has been analysed in which various authors have explained that online advertisement has an direct impact on the behaviour of customers.

Theme 3: Online advertisement leads to rise in sales and profitability The data collected from the primary sources reflects the fact that online advertisement leads to rise in sales and profitability of the company. 50% of the total 20 respondents states that online ads has resulted in increase in profitability whereas other 10% believes that online ads has helped them to increase their customer base. Other than this, 15% of the total respondents have stated that online advertisement has resulted in effective brand image. On the other hand, the results of secondary data also states that advertisement is one of the best way to increase the sales and profitability of businesses. With the help of effective and catchy ads companies encourage people to buy their products and services which directly results in increase in the sales and profitability of companies.

Theme 4: Online advertisement assist in understanding the need and preference of customers From the data collected, it can be analysed that online advertisements also helps the in understanding the need and demand of people in market. Out of the total 20 respondents,

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Instant Assignment Help Australia majority which is 55% agree with this fact whereas 3% strongly agree with the same. 10% of the total respondents were neutral and other 10% disagree with the same. The remaining 10% were strongly disagree regarding the above stated fact. Therefore, it can be analysed from the majority of respondents that with the help of response generated from online advertisement, need and preference of customers can be identified easily. The same thing has been evaluated form secondary researcher in which various authors have explained that positive response regarding online ads means that the product or services presented in the ad is in high demand.

Theme 5: E-mails are one of the most commonly sources of advertisement From the data collected from primary sources it can be stated that Barrhead travels use emails as one of the most common source of advertisement. Further information regarding discounts, offers, new services, modification in existing services are communicated to customers with the help of emails. Other than this, 10% employees agree that the company use search engine optimization whereas 25% states that social media is used as by Barrhead travels to advertise its services via online. The secondary data also shows the same findings in which various authors have stated that that there are various sources of online advertisement which are used by business. Further email is one of the best and most commonly used sources as the information is passed to customers at a fast pace and in a very effective as well as accurate manner. In addition to this, it is a very cost effective source of advertising as business are not required to bear additional cost to pass information to its customers.

Theme 6: There is a direct relation between online advertisement and sale of services The findings of the research highlights the fact that 40% of the marketing employees of the company believes that there is a effective online advertisement directly contributes in increasing the sales of services. 10% of the total 20 respondent where neutral in this aspect and 20% either agree or disagree with this fact. The results of secondary data reflects that effective

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Instant Assignment Help Australia advertisement directly increase the sale of services of travel agency. Further it leads in creating more awarenesses among the people in market which directly encourages them to purchase and use the services offered by a travel agent. It can be also stated that effective and catchy ads can results in increasing the sale of services at a very good pace.

Theme: 7 Online advertisement has enhanced the profit margin.

It has been observed that 60% of the total 20 marketing employees of Barrhead travels strongly agree with the fact that online advertisement has enhanced the profit margin. 25% agree with this fact. Only 5% of the total respondents were disagree and the remaining 10% strongly disagree with the same. It has been analysed that in comparison with the traditional sources of advertisement, online advertisement is very cost effective. Online ads helps in lowering down the cost and offer services at price lower than that of competitors. This results in increasing the sales and profitability.

Further they said as compared to the other traditional sources of advertisement and promotion, online ads are very cost effective which directly lower down the overall cost of company and enhances the margin of profit. On the other hand, 25% of the respondents do not agree that online ads have improved the profit margin of company. Other than this, the results of secondary research shows that as compared to the traditional form of advertisement such as newspaper, television and radio, online ads are very cheap and businesses are not required to invest huge amount of financial resources on the advertisement of their products and services.

Theme 8: The company has strengthen its customer base by online advertisement From the findings of the study it can be stated that 55% of the total 20 marketing employees of Barrhead travels either strong agree or agree with this fact that the company has strengthen its customer base with the help of online ads. Further they said that it has helped the

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Instant Assignment Help Australia company to to communicate with its customer at regular intervals and understand their need and demand. On the other hand, 10% of the respondents were neutral and 30% of them were either strongly disagree or disagree with the above stated fact.

Conclusion From the above research it can be concluded that advertisement play a very important role in travel industry. Business in travel industry have now started to use various traditional and modern tools of advertisement in order to promote their services. It has been observed that the travel industry is one of the most growing and potential industry of the world. Along with significant growth the industry is facing a stage of intense competition where many small and big travel agents are competing with each others to have higher sales and profitability. Therefore, business use various forms of advertisement in order to communicate with their customer and understand their need and demand. Further effective advertisement assist in influencing the purchasing of customer and also encourage them to buy a particular product or a service. One of the main advantage of ads is that it helps travel agencies to create awareness among people regarding their products and services.

Many of the travel agents use tradition from of advertisement such as newspaper, television and radio. In modern era, business have started to put efforts on advertisement and promotion of their products and services as it results in increasing the sales and profitability.

Other than this, it can be also concluded that it is one of the best way using which travel agencies can achieve competitive advantage. It has been observed that effective and catchy ads always encourage people in market to prefer product and services of a company over its competitor.

Thus, businesses in travel industry can achieve competitive advantage by using various from of advertisement. It can be also concluded that internet has become one of the most potential platform for business in order to advertise and promote their products and services. From the

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Instant Assignment Help Australia primary data which has been gathered in this study, it can be concluded online advertisement has not only help in increasing sales and profitability of business such as Barrhead travels but has also assisted in achieving competitive advantage. It has been observed that advertisement has played a very important role in understanding the need and demand of people in market. It can be concluded that advertisement helps in determining the reponse of people towards a particular product or service offered to them. Further positive response from customer results in increase the sales by which company can ensure that the need of product or services exist in a market.

On the other hand, negative response of customer towards ads means that travel agencies are required to make some changes and improve the services offered by them. There are various sources of advertisement which are used by companies such as Barrhead travels. Further it can be concluded that the company mainly uses emails as a tools to deliver information regrading new services, modification in existing services along with the offers and discount provided by the company. Other than this, it also uses social media such as Facebook and Twitter to advertise its various services to people in market. The growing use of social media has provided a very effective platform to the company in order to advertise its various services to wide range of customer in a very cost effective manner. Form the above research it can be also concluded that there is a direct relationship between advertiser and sales of services in travel industry. The offers and discounts communicates to people with the help of advertisement encourage them to purchase and use the service offered by travel agent.

Other than this, it can be also concluded that online advertisement can be also carried out on various search engines such as Google and Yahoo. Further businesses in travel industry can display their ads and banner on the above stated search engines in order to create awareness's among people and increase the sale of services. From the above study it can be concluded that there are various benefits of advertisement such as enhancing the degree of customer satisfaction, improving customer base and brand image of business. Other than this, it can be also concluded

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Instant Assignment Help Australia that in order to survive and achieve higher profits in long run businesses in travel industry are required to advertise their services to the customers. It will help them to increase their sales, market share and will also assists in achieving competitive advantage over other market players.

It can be also concluded that successful ads helps customer to determine why they should purchase travel services of particular travel agent over its competitor. Further the travel agents can use graphs and charts in their ads to make them more effective and catchy.

It can be also concluded that advertisement is not only helpful for travel agents but it is very useful for people in market also. In addition to this, with the help of advertisement people become aware about various travel related services offered in market. They can collect required data and information form ads and make their decision regrading what are best services which will satisfy their need . Other than this, it can be also stated that advertisement helps travel agents to become aware about the services and discounts offered by their competitors. Further based on this understanding, the travel agents can develop their strategies and action plan in order to stay competitive and earn desired profits. On the other hand, it helps in creating goodwill of travel agent in market and also helps in attaining high degree of customer loyalty after reaching a stage of maturity. Therefore, it can be stated that advertisement plays a very important role in travel agency.

Recommendation It can be recommended that Barrhead travel is required to increase the use of advertisement in its operations so that it can enjoy higher profits and sales in long run. It has been observed that emails is one of the most used source of online advertisement. Thus, it can be recommended that it can increase the use of social media and various search engines to advertise its services. The growing use of social media among people can provide new opportunities for growth and development to the company. Further it can display ads regrading travel services on social media such as Facebook. It can be also recommended that Barrhead travel can increases its

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Instant Assignment Help Australia activities of advertisement on its official page and can display some new offers and discounts on Facebook. This will help in making people aware about the travel related services provided by the company. In addition to this, it can be suggested to the travel agency that it has to be very careful while designing the message for the ads.

It has been witnessed that businesses also gets negative response from advertisement because people do not find the content and information of ads catchy and relevant. Thus, it can be recommended that the company is required to take care of the fact that the information provided in online advertisement is useful for people and it is also relevant. Sometimes the success of ads also rely on its design and attractiveness therefore, it is suggested to the company that the design of the ads which it display on internet should be attractive and appropriate. The travel agent is required to deliver right and true information in its ads. Other than this, it can be suggested that rather than focusing on various destinations the company can pick a few destinations and can become specialized in providing travel related services in those areas. It has been observed that in modern era, the customer can easily collect

general information from

internet and they seeks for experts and specialized travel agents when they want some specific information. Thus, it will help in getting competitive advantage and increasing the sale of the travel agency.

Other than this, it has been witnessed that Barrhead travels is facing very intense competition form other market players. Therefore, it can be suggested that, the company is required to analyze the ads and promotional campaign strategy of its competitor. This will help the travel agency to become the aware about the services and other offers provided by other travel agents. Further a new advertisement strategy can be developed based on the competitor analysis. At the time of designing advertisement it is required by the company to determine its target audience. This will help in providing suitable message and information in the ads in order to attract the target customer base. It can be also recommended to Barrhead travels that it needs

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Instant Assignment Help Australia to take care of the fact that its ads should be different and unique. It has been observed that the success of advertisement also depends on the uniqueness and creativity displayed in the ad. The concept behind developing ad should be the one which has not been seen by the people in market. Other than this, the overall advertisement strategy of business should reflect the regional culture so that more people can be attracted easily.

It can be also recommended to the company that it has to improve the strategy of online advertisement. The role of advertisement is not only limited to increasing the sales and profitability but

it also helps in competing with the market forces. By using effective

advertisement the travel agency can maintain its market share and can give tough competition to other market players. In addition to this, it can be also suggested that the company is required to bring some new and differentiate services in market. Further with the help of strong advertisement it can easily make the new services popular in market. This will directly result in increasing the sales and profitability of the travel agency. Therefore, it can be stated that all the above mentioned recommendation will help Barrhead travel to grow and expand its operations in long run.

Future areas It can be stated that the present study was restricted to various factors such as industry and organization. The future areas can be regarding the role of advertisement in selling products and services in other sectors such as retail, automobile etc. other than this, this research was based on Barrhead travel which is a UK based travel agency. In future study on same topic can be carried out by taking some other travel agencies.

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Instant Assignment Help Australia REFERENCES Books and journals 

Bagwell, K., 2007. The economic analysis of advertising. Handbook of industrial organization.

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Bradley, N., 2007. Marketing research: tools and techniques. Oxford University Press.

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Calder, B. J., Malthouse, E. C. and Schaedel, U., 2009. An experimental study of the relationship between online engagement and advertising effectiveness. Journal of Interactive Marketing.

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De Mooij, M., 2010. Consumer behavior and culture: Consequences for global marketing and advertising. Sage.

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Dyer, G., 2008. Advertising as communication. Routledge.

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