APPLE CASE ST UDY SWOT vs PEST Presented By:
TABLE OF CONTENTS 01
CASE STUDY
02
ABOUT APPLE
03
SWOT ANALYSIS
04
PEST ANALYSIS
05
SWOT vs PEST
06
EXPERT HELP
WhAT IS A CASE STUDY? A case study is the record of the research an individual ahs conducted on any particular person or thing to gain in-depth knowledge on that topic. It includes analyzing the past situations, looking into the present conditions and predicting future outcomes of the topic.
ABOUT APPLE INC. • American Multinational Technology Company • Headquarters: 1 Applle Park Way, California, United States • Founded on: April 1, 1976 • Founded by: • Steve Jobs • Steve Wozniak • Ronald Wayne
WhAT IS SWOT ANALYSIS? S
Strengths
W
Weaknesses
O
Opportunities
T
Threats
• Wearable technology • Distribution Network • Artificial Intelligence
O
S Strengths
• Top technology
Weakness Opportunities Threats
W
T
• Brand value
• Competition
• Top technology
• Sustainability
• Marketing
• Brand value
• Prices
• Sustainability
WhAT IS PEST ANALYSIS? P
Political
E
Economic
S
Social
T
Technica l
• Population Growth • Career Attitude • Lifestyle
S
P Political
• Government Policies
Economic
Social
E
Technical
T
• Tax Policies
• Economic Growth
• Innovation
• Labor Law
• Exchange Rate
• Automation
• Interest Rate
• R&D Activity
SWOT vS PEST • SWOT looks into strengths, weaknesses, opportunities and threats. • It focuses both on internal and external factors affecting a company. • This should be done before pest analysis for
• PEST looks into political, economic, social and technical factors. • It focuses only on external factors affecting a company including environmental and legal; thus also known as PESTLE/PESTEL. • This should be done after swot analysis for better results.
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