Europe's Top 5 Effective Leaders in Healthcare

Ethical Practices

Alignment of Strategies in the Healthcare Sector

Technological Developments

The Role of Leadership and Management in the Healthcare Industry

Alberto E. Porciani Founder and CEO Top Doctors

Alberto E. Porciani

Helping Patients to Make an Informed Choice

Beer Health and a better way of life.

Editor’s Note

Reshaping Healthcare with Compassion

eadershipplaysacriticalroleindrivinginnovation, Lshapingpolicies,andtransformingthehealthcare landscape.Inthisedition,'Europe'sTop5 EffectiveLeadersinHealthcare'wehighlightthe visionaryleaderswhohavemadesignificantcontributions totheadvancementofhealthcareacrossEurope.

ThehealthcaresectorinEuropefacesuniquechallenges, fromevolvingdemographictrendstoincreasingdemands forqualitycare.Effectiveleadershipisessentialin navigatingthesecomplexitiesanddeliveringimpactful solutionsthatimprovepatientoutcomesanddrivesystemwidetransformation.

Ourteamofexpertshascarefullyidentifiedandevaluated leadersfromvarioushealthcaredomains,includinghospital administration,research,publichealthandpolicy-making. Thesefiveexceptionalindividualshavedisplayed exceptionalvision,strategicthinking,andacommitmentto improvinghealthcaredeliveryforthebenefitofall Europeancitizens.

Thefeaturedleadershavesuccessfullyimplemented innovativestrategiesthathavetransformedhealthcare

organizationsandsystems.Throughtheirvisionary approaches,theyhaveleveragedtechnology,embraced digitaltransformationandencouragedcollaborationto enhancepatientcare,operationalefficiencyandoverall healthoutcomes.Theirforward-thinkinginitiativeshaveset newbenchmarksinhealthcareleadershipacrossEurope.

Moreover,theseleadershavedemonstratedadeep understandingoftheimportanceofpatient-centriccare. Theyhavechampionedinitiativesthatprioritizepatient needs,safetyandsatisfaction,promotingacultureof empathy,compassionandrespectwithinhealthcare organizations.Byputtingpatientsatthecenteroftheir decision-making,theyhavefosteredacultureofexcellence andachievedremarkableimprovementsinpatientcare quality

Furthermore,theseleadershavebeeninstrumentalin shapinghealthcarepoliciesanddrivingsystemicchange. Theyhaveadvocatedforequitableaccesstohealthcare, addressingsocialdeterminantsofhealth,andpromoting evidence-basedpractices.Theirleadershiphasinfluenced nationalandinternationalhealthcareagendas,pavingthe wayfortransformativereformsandensuringthathealthcare remainsaccessibleandsustainableforall.

Aswecelebratetheachievementsoftheseoutstanding leaders,wealsoacknowledgethecountlessindividualswho worktirelesslytodeliverhigh-qualitycareandsupport acrossEurope'shealthcaresystems.Thecollectiveeffortsof healthcareprofessionals,researchers,policymakersand administratorscontributetothewell-beingofmillionsof people,andtheirdedicationdeservesourutmost appreciation.

Wehopethatthiseditionofourmagazineservesasan inspirationtocurrentandfuturehealthcareleaders, highlightingthequalitiesandstrategiesthatdrivepositive change.ByrecognizingandcelebratingEurope’stop leadersinhealthcare,weaimtofosteracultureof excellence,innovationandcollaboration,ultimately improvinghealthcareoutcomesandtransforminglives acrossthecontinent.

Have a happy read!

-SaloniAgarwal

Company Name Featuring Person

Alberto Porciani CEO and Founder Top Doctors topdoctors.co.uk

Description

Alberto Porciani is an experienced General Manager with a demonstrated history of working in the pharmaceutical and internet industries.

Andrew Knight CEO Care UK careuk com

Lindsey Condron COO

Cleveland Clinic London ccf org

Mala Agarwal CEO Athena Care Homes (UK) Ltd mathenacarehomes.co uk

Markus Wilhelms CEO MOWOOT mowoot com

Andrew Knight is a CEO with experience of delivering a high pace of change and profitable business growth through inspiring and motivating teams.

Lindsey Condron is dedicated to improving the areas of patient care within healthcare organizations.

Mala Agarwal plays a pivotal role in leading and directing the operations of Athena Care Homes, a renowned organization dedicated to providing exceptional residential care services in the UK.

Markus Wilhelms has taken measures to deliver a scientific-proven solution against constipation.

Alberto E. Porciani

Helping Patients to Make an Informed Choice

Our great success has been to create a blueprint company, with a hubbased structure, which has helped us to overcome local health complexities. 95 percent of our business model remains the same in every country that we open, with only 5 percent of local change.

Alberto E. Porciani Founder and CEO

Choice–isthemostvaluedpossessionanyhuman

beinghas.Itempowersandhelpsthemdecidethe bestforthem.

But what drives a choice?

Manywouldopinethatitisbytheinformationone receives,whichincontemporarytimesisfacilitatedby technologicallyenabledplatforms.Theservicesprovided bysuchaplatformactasacandleinthedarkness,helping theconsumerchoosethemostsuitableproductforthem.

Thesectorwhereconsumershaveamyriadofoptionsand frequentlyfinditdifficulttodecideis–theHealthcare sector TheindustryiscurrentlyworthUSD178billionand continuestoexpand;itisattractingawidenumberof doctorsandphysicians,andinthisvastpoolofhuman resources,onefindsitdifficulttofindtherightdoctorfor oneself.

Toputthepiecesofthepuzzlecorrectly,globalleadersare offeringinnovativeplatforms,andonesuchleaderwhoisin thespotlightisAlbertoE.Porciani,who,withhis15years ofexperienceinthehealthsector;realizedthatthetrendof digitizedservicesisbecomingapathguidertopatientsby fillingthelacunaeinmakinganinformedchoice.

Puttinghisexperienceandexpertisetopeople’sadvantage andcarefullyanalyzingandunderstandingpatients’needs byprovidingtherightmedicalpractitioner,theCEOand Founderestablishedhiscompany–TopDoctors.

Theorganizationwhereover90,000clinicalspecialistsare referencedasthebestdoctorsintheirfieldandareselected byfollowingathoroughscreeningprocessincludingpeerto-peerrecommendationsandpatientratingstoreceivethe besttreatment.

Let us read more about the leader and his endeavors!

TheLeader’sMusings

Albertoembarkedonhisjourneyintothemedicalfield15 yearsagoandcontinuestoserve.Thisexperiencehasmade himunderstandthewideintricaciesinthehealthcaresector, whichdiffersforeveryregion.Hesays, “My career in companies such as Allergan and Johnson & Johnson in different countries has allowed me to detect the needs of doctors and patients in the digital world, and the need for digitalization of the sector in many different countries.”

Thisexperiencehasgivenhimtheopportunityto understandtheinsightsthatarethebasisoftheTopDoctors Company.Hecomprehendedthat,ontheonehand,the patient’sdifficultyinfindingtherightdoctorand,onthe otherhand,theneedfordoctorsandclinicstobeableto respondtothedigitalpatientandhowtheycanoptimize consultationsandclinicstobethecompetitivepost-COVID world.

“In health”, hesays, “Quality is always very important, from the point of view of treatment and medical specialists, but also in terms of costs. The concept of identifying the top is the basis of our business.”

Ideatingthisintorealityandreminiscingaboutthe inceptionofTopDoctors,herecalls, “Like all good businesses, I was lucky to have support and collaboration, coming from Castle and Connolly of America’s Top Doctors, who trusted in the business model outside of the US, and we have been able to create a business model with social impact and very high acceptance and loyalty of doctors, that has taken us to where we are now: one of the most important players in the medical sector.”

TheBasisofSuccess

Thegrowthofthecompanyisoutlinedbythevaluesit standsbyforcustomerdelivery AtTopDoctors,theleader believesintheimportanceofthisandhasoutlinedthree corevaluesoftheCompanytoprovidetop-notchservices.

My career in companies such as Allergan and Johnson & Johnson in different countries has allowed me to detect the needs of doctors and patients in the digital world, and the need for digitalization of the sector in many different countries.

Thesecorevaluesare:

ŸEnsuringtherightdoctorisplacedwiththerightpatient eachtime,usingourexcellenttriagesystemthatmatches symptomswithpathology,andfindingthebestexpert specialistinthatconditiononourplatform.

ŸGivingpatientsquickandeasyonlineaccesstothe specialisttheyneedviaoure-Consultationplatform.

ŸMaintainingqualityselectionprocess–doctorsthatarea partofTopDoctorsarerecommendedbyothermedical specialists,theyhavepassedthestringentauditprocess consideringtheircareertrajectoryandCV,andthe procedureofmedicalcommitteethatguarantees excellence.Finally,theymeetthedoctorface-to-face. Followingthedoctorbecomingamember,theytakeinto accountpatientreviewsleftforthedoctortocontinueto ensuretheirexcellence.

Apartfromcorevalues,anotherthingthatdeterminesthe successgraphisthecompany’sshort-termgoal.Alberto, sharingabouttheirmissionproudly,shares, “The mission of Top Doctors is allowing patients easy access to the best medical specialists worldwide via a range of IT solutions. We have the aim of improving the healthcare process alongside the health of patients, reducing the emotional and economic costs of all stakeholders in the healthcare system.”

Thissuccessiscommandedbytheeaseofnetworkbetween theprofessionalandservicereceiver Thisisenabledbythe seamlessedgetheTopDoctorsplatformprovides.

ConnectingDoctorsandPatients

TopDoctorsisanonlineplatformgatheringselectedbestin-classspecialistsacrossover50medicalspecialties,in8 countries(Europe,LATAM,andtheMiddleEast).Asof today,over90,000clinicalspecialistsarereferencedonthe platformasthebestdoctorsintheirfield,followinga thoroughscreeningprocessincludingpeer-to-peer recommendationsandpatientratings.

Theplatformisfreeforpatients,generatingover275mweb visitsperyearandcontributestosolvingpooraccessto medicalspecialists.Itistheonlyplatformthatallows patientstomaketheirownchoiceofdoctor,achoicebased onqualityinformation,showingthedoctorsmost recommendedbyotherspecialistsandtherealexperiences ofotherpatients.

Successisbuiltbythetrustofpatientsontheplatformand thisisdrivenbytheleader’sstrongcommitmenttothe long-termgoalsofthecompany ThevisionofTopDoctors, asAlbertoelaborates, “is to be a unique platform providing the most relevant and up-to-date information available to patients worldwide, keeping them informed on the latest

medical developments, and crucially guiding them to select the right medical specialist for their needs. From an internal survey, we know that patients usually have to go to on average 2.7 different doctors before finding the right specialist for them.”

TheforemostfeaturesofTopDoctorsarethatthroughTop Doctors,90%ofusersfindtherightdoctorinthefirst consultation.Theyalsoprovideeasyaccesstobooking face-to-faceoronlineconsultationswiththesespecialists. Albertosays, “We work every day to improve communication between patients and leading health professionals around the world.”

Thiscommunicationisassistedbytheirbasketofproducts thatareofferedtothecustomerstomakeachoice.

TheKeyServices

TopDoctorsoffersanumberofsolutionsandservicesto theirmemberdoctorsandvisitorstothewebsite.These includeonlinereputationmanagement,onlinebooking assistance,teleconsultationsolutions,andother technologicalsolutionsthathelptoimprovethedoctor’s andtheclinic’spracticemanagement,aswellasincrease patienttraffic.

Thecompanyismindfuloftechnologicaldevelopmentsand isincessantlyincorporatingnovelsolutions.Talkingabout this,thefoundersays, “We have incorporated the latest technological trends, including AI, in our symptom checker that our algorithm offers the best medical specialist for your case after answering a few questions regarding the symptoms you are experiencing.”

Thecompany,throughitsdiverseproductsandplatform operations,hasbeeninfluencinganadequatesupplyof professionalsevenintheremotestareas.

VirtualPlatformMakinganImpact

Thedigitizedworldhasbothopportunitiesandchallenges. Whileeveryoneworkstoextractthebestofthe opportunities,onlyafewworkonimprovisingthe proceduralorinterfaceissues.

AtTopDoctorstheleaderandhisteambelievesthataccess tothebestmedicineandtreatmentsshouldbewithin everyone’sreach,withoutgeographicalordigitalbarriers. Thishasledto67percentofonlineconsultationscoming frommedicaldeserts–thezoneswherepatientsdon’thave physicalaccesstoaleadingmedicalspecialistneartotheir location.

Alberto,beingawareofmarketintricacies,notesthe differentiationbetweentelemedicineande-Consultation.He says, “For a doctor to be able to provide an accurate diagnosis of a patient online, the doctor needs to have access to all of the patient’s clinical records. Due to this, we are promoting consultations that are “phygital”, which is a combination of physical and digital consultations which the doctor must understand very well, and incorporate it into their day-to-day work flow.”

DecisionsLeadingtoProgress

Strategicplanningspecifictotheindustryhelpsafirmto producebetterresultsascomparedtoitscompetitors.This company’sprimefocusisonlyonsecondarycareandtop specialists,whichisreflectedinitsbusinessmodel.Itis basedonhyper-specializingsalesprocessesandstructures inhubs.Theirinvestmentintechnologicalinnovationisin congruencewiththetoolsthatarealwaysonestepaheadof thecompetition.Butthesedecisionsareaccompaniedby variousmarket-basedandtechnology-relatedinefficiencies, whicheverycompanyhastoresolvetobeatthetopinthe industry.

CuttingthroughtheChallenges

Everyentrepreneurfacessomeshort-termaswellassome long–termchallenges.ForTopDoctors,theinitialchallenge wasnotbeinganestablishedbrandinthemarketand lackingpopularity;hencethecompanycouldn’taddvalue. Albertofurtherexplains, “This situation gives you three big challenges: attracting talent, getting funding, and retaining customers.”

Butbeingproblemsolvers,theyovercamethesechallenges byhavingaveryclearvisionofthebusinessandknowing howtodemonstratethatvisioninaclearandemotiveway,

The objective of Top Doctors is to develop technology focused on hospitals in order to improve internal hospital processes and help in the digitalization of hospitals.

inordertoexcitefuturecollaborators,investorsand clients.Whatitsellsisaprojectforthefuturewitha socialimpactthat,beingreasonable,iscapableofcapturing theirirrationalside(ofambitionandemotion).

Hesays,“Once you have communicated and sold the ‘vision,’it is necessary to keep the promises to face the great challenges: retain talent, internationalize the company, and make a profitable business model so as not to depend on financing rounds. To do this, you need to be rigorous with employees, keeping promises, helping them to grow, coaching them, and taking them out of their comfort zones, so that they maintain the ambition and values of the company.”

Sharingmoreaboutthewaytheyhaveturnedtheir challengesintoopportunities,Albertosays,“Our great success has been to create a blue print company, with a hub-based structure, which has helped us to overcome local health complexities. 95 percent of our business model remains the same in every country that we open, with only a 5 percent local change.”

Hefurtheradds, “This has been a challenge that we have solved, thanks to technology and the company’s organizational model that allows the exchange of learning between countries while at the same time allows standardization of processes and products.”

ThreeKeyGuidelines

Thehealthcaresectordynamismischaracterizedbythe challengesoffittinginpatients’needsandtechnological

progress.Ithascontinuouslyattractednewinnovativeideas toextendgreaterhelp.Whilesomecuriousmindsare capableofdoingthis,yetsomerainduringtimesofdespair alwayshelpsoneprogressdoubly

Asaleaderandanexpertinthefield,Albertocomesasa newlighttoalltheyoungaspirants.Heliststhree importantsentencesofwisdomascounseltothem,which are:

Ÿ Thehealthcaresectorisverycomplex,whileitisbroad butoneshouldalsoensureinclusionoflocalaspects. Newcomerstotheindustryneedtoresearchand understandthesectorverywell.

Ÿ Youmustbepassionate.Theimportantthingisthe execution,nottheidea.

Ÿ Thetimescalesinhealthcarecanbelengthy Ahealthcare businessneedstimetotakeoff.

BeingtheFutureinHealthcare

Thecontemporarydevelopmentsinthesectorhavecalled forleaderstonotjustbeinthepresentbuttobethoughtful oftheirfutureendeavorstobecompetentandatrusted brandinthemarket.Talkingaboutthecompany’sgoalsin theupcomingyears,Albertosays, “The objective of Top Doctors is to develop technology focused on hospitals in order to improve internal hospital processes and help in the digitalization of hospitals.”

Liney Condron

Priorizing High-Quality Care, Tailored to Paents’ Sasfacon and Experience

Inourmostvulnerabletimes,wetrustthatthe

healthcaresystemwillbetheretoaddressourcare needs.LindseyCondron,ChiefofOperationsis drawntomakingsuchadifferenceinthelivesofpatients byimprovingtheareasofpatientcarewithinhealthcare organizations.ShepracticesthisobjectiveatLondon’s newestprivatehospital,ClevelandClinicLondon,atthe heartofwhichrunsthephilosophy‘PatientsFirst.’

InaninterviewwithInsightsCare,Lindseywalksus throughherjourneyandherroleinenablingcustomized care—inawaythateliminatesobstacles,reducespatient anxiety,andmeetspatients'careexpectationseffortlessly.

Following are the excerpts from the Interview:

Kindlytellusthesourceofinspiration.Whatledyouto ventureintohealthcare?

Wetendtointeractwiththehealthcaresystemonoccasions whenwefeelvulnerableoranxiousaboutthesituationwe arefacedwith,whetherthat'spersonallyorwithaloved one.Duringsomeofmyinteractionswithhealthcare organizations,Ioftenobservedthattherewereareasthat couldbeimproved,andthoughtIcouldbestusemyskills tobepartofthatchange.

Ihavealwaysbeendrawntohealthcareorganizationsthat couldmakethatdifferenceandprovidepersonalizedcareto eachpatient.That’soneofthereasonsIwasattractedto ClevelandClinicLondon,whichisalwayspushingthe boundariesofpatient-centeredcarethroughresearch, educationandinnovation.

Briefusaboutyourselfandshedsomelightonyour journeytowardsbecomingapartofClevelandClinic London.

Iamapassionatehealthcareleader,havingstartedmy career19yearsagoatHammersmithHospital,London. Overtheyears,IhaveheldmanypositionsinboththeNHS andprivatesector,andhavebeenluckyalongthewayto havehadmentorsandmanagerswhohaveinspiredand supportedme.Mostrecently,IheldthepositionofCEOof KingEdwardVII'sHospital,intheHarleyStreetMedical Area,andwasproudtobethefirstfemaletoholdtheCEO post.

I have always been drawn to healthcare organizaons that could make that difference and provide personalized care to each paent. That’s one of the reasons I was aracted to Cleveland Clinic London, which is always pushing the boundaries of paent-centered care through research, educaon and innovaon.

Lindsey Condron Chief of Operaons Cleveland Clinic London

WhatrolesandactivitiesdoyoucoveratCleveland ClinicLondondaily?

AstheChiefofOperationsatClevelandClinicLondon,I haveadiverseportfolio,whichincludesoverseeingthe utilization,productivityandefficiencyofallpatient activitiesacrosstheorganization,aswellasleading operations.Thisincludespatientsupportservices,supply chainmanagement,protectiveservices,andestatesand facilities,whichareallcriticalfunctionsindeliveringcare toourpatients.

Itakegreatprideinensuringourteamhastheabilityto focusonreachingasmanypatientsaspossiblewhile deliveringoutstanding,safe,qualitycarethat'spersonalized toeverypatient.

Whatinyouropiniondoesthehealthcaresysteminyour areaneedtofocuson,toimprovecareforpatients?

ClevelandClinicisworldrenownedforitsapproachto transparencyandpublishingpatientoutcomes,andwedo thistoimprovethequalityofcareweprovide.Inour experience,itdrivesthebestclinicaloutcomesandthe highestlevelsofthepatientexperience.

ThroughinvestmentintechnologyinClevelandClinic London,wehaveintroducedafullyintegratedElectronic PatientRecord.Westrivetomeasureandenhancethe patientexperienceandprovidemoreinteractive,joined-up care.Ultimatelywewanttomakeitmoreconvenientfor patientstobeabletoinformandcontroltheirowncare decisions.

Technologyisimportant,butwemustneverlosesightof theabilitytoenhancethedeliveryofempathyinour interactions.Thecoreofhealthcareistheexpressionof empathyfromonepersontoanother,andthis‘patientfirst’ ethosiscentraltoourmodelofcareatClevelandClinic.

Whatroledoescompassionplaywheninteractingwith andencouragingpatientstolivehealthierlives?

Compassionisessential.Wewantourpatientstoseehow theyarebeingprioritizedwithsafe,high-qualitycarethatis tailoredtotheirsatisfactionandexperience.

ClevelandClinicLondonoffersa‘teamofteams’approach, withamulti-disciplinaryteamworkingcollaborativelyto ensurethebesttreatmentandoutcomeforthepatient.This

enablesaseamlesstreatmentjourneythatalwaysputsthe patient’swell-beingattheheartofdecision-making.

Ourpatientsfindcomprehensive,compassionatecarewith consultantswhohavethespecializedskillsandknowledge toprovidethebestpossiblecare,nomatterwhatthe patient’sneeds.Thatcareisthentailoredtothepatient, providingthemwithapersonalized,empatheticexperience thatputstheirneedsandvaluesfirst.Inturn,thatreduces theanxietyandobstaclessooftenassociatedwiththe patientexperience,whichwillimprovethehealingprocess forthatpatient.

Whatendeavorsareyoucurrentlypursuingtoimprove treatmentandcaremeasuresatClevelandClinic London?

Ensuringqualityandsafetywillalwaysbeourkeyfocus, andthisisembeddedthroughouttheorganizationaswe deliverhigh-acuitycaretoourpatientseveryday.Our multidisciplinaryapproachbringsdifferentclinical perspectivestocare,sopatientsbenefitfromtheexpertise ofmanyspecialists.Ourbestpracticesincludetools,

techniquesandmethodsthat aremeasurable,replicableand evidence-based,alldesignedto enhancethepatientexperience.

Whataresomeofthechallengesyoufacewhen conductingoperationsandhowdoyouturntheminto opportunitiesforgrowth?

Thegreatestopportunitiesdonotcomewithouthurdles. Whilewehaveanopportunitytoscalehigh-quality healthcareacrosslargerpopulations,healthcareworkers acrosstheworldareexperiencingincreasedburnout.Right now,thebiggestchallengeinhealthcareisthestaffingand workforceshortage.

Anotherchallengeismakingqualityhealthcaresustainable withtheabilitytoreachmorepeoplethroughmajordigital andprocesstransformations.InLondon,ourteamisalso workingontheneedtoensurethatorganizationalactivities aredirectedtowardsourfundamentalgoalofreducingthe healthsystem’senvironmentalfootprint.

Whatadvicewouldyouliketogivetobudding entrepreneursandenthusiastswhodesiretoventure intothehealthcaresector?

Theultimatereasonweworkinhealthcareistocarefor people,andforthisreason,ouroutcomesshouldreflect theirgoalsandexperiencessowecanbetterservethem.

Healthcareleadersmustconcentrateequallyontheirstaffas theydotheirpatients.Yourteamwilldoextraordinary thingsforyourpatientsifyouempowerandtrustthemby deliveringmeaningandpurposetotheirwork,opportunities tolearnandgrow,andrecognition.

Howdoyouenvisionscalingyourservicesand operationsin2023andbeyond?

Aspartofoneoftheworld’smostrespectedacademic medicalcenters,weofferaccesstoaglobalnetworkof physiciansandspecialists,aswellasaworld-classpatient experiencebuiltaroundthebestpracticesandcorevalues ofClevelandClinic.

Through2023,growthisakeystrategicpriorityfor ClevelandClinicLondon,sothereisafocusonscalingour services.Wearealsoopeninganadditionaloutpatient centerintheCityofLondonthisyeartocomplementour presenceintheHarleyStreetMedicalAreaandourmain, 184-bed,hospitalinBelgravia.

Londonisathrivingcenterforhealthcare,medicaltourism, technologicalinnovationandclinicalR&D,soI'mexcited aboutwhatthefutureholds.

Strategies Sector

Thehealthcareindustryisconstantlyevolvingand

healthcareprovidersmustadapttonew technologies,regulationsandethicalconcerns. Healthcareprovidersmustaligntheirstrategieswithethical practicestoensurethattheyareprovidinghigh-qualitycare totheirpatients.Ethicalprinciplesincludingjustice, autonomy,beneficenceandnon-maleficencemustbe consideredinthedecision-makingprocess.Healthcare executiveshavetheincentivetorecognizeandsolvethe risingnumberofcomplicatedethicalquandariestheyface, buttheycannotandshouldnotmakesuchjudgmentsalone orwithoutastrongdecision-makingprocessthattakesinto accountseveralperspectives.

Indealingwithmorallycomplexcircumstances,executives, personnelandstakeholdersmightbenefitfromusinga methodicaldecision-makingprocess.

In this article, we will discuss the alignment of strategies in the healthcare sector with ethical practices. We will explore the importance of maximizing value for patients and shifting the focus from the volume and profitability of services provided to the patient outcomes achieved.

MaximizingValueforPatients

Atitscore,maximizingvalueforpatientsmeansachieving thebestoutcomesatthelowestcost.Healthcareproviders mustmoveawayfromasupply-drivenhealthcaresystem organizedaroundwhatphysiciansdoandtowardapatientcenteredsystemorganizedaroundwhatpatientsneed.The focusmustshiftfromthevolumeandprofitabilityof servicesprovidedtothepatientoutcomesachieved. Providersmustimprovepatientoutcomestosustainorgrow theirmarketshareandenteranycontractingdiscussion

fromapositionofstrength.Providerswhoprovidevalue willbethemostcompetitive.

AWell-FunctioningHealthcareSupplyChain Management

Healthcaresupplychainmanagementishowhospitals manageinventoriesanddistributemedicalsupplies,butitis alsoanareawhereprovidersmaycreatesignificantcostcuttingpossibilitiesthroughouttheirorganization.Having aneffectivesupplychainiscriticalfororganizationstrying tosavecostsandimprovecare.Onaverage,medical suppliesnowaccountforaroundaquarterofhospital spending.Supplychainexpensesareprojectedtoriseasa resultofgeneralinflationandincreasedpricesformedical equipmentandgoods.Threeofthemosttypicalhealthcare supplychainmanagementconcernsarefragmentation, complexityanddisruption.Assuch,providersmust promoteefficiencyinthehealthcaresupplychaintoreduce costsandimprovethequalityofcare.

5WaystoImproveHealthcareSupplyChain Management

Toimprovehealthcaresupplychainmanagement,providers should:

Ÿ Improveorderaccuracy

Ÿ Examinecontractsandinventorylevelscarefully

Ÿ Useeffectivetechnologies

Ÿ Buildupacentralizedsupplychainmanagementsystem

Ÿ Collaboratewithsuppliersanddistributorstoimprove thesupplychain.

LeadershipStylesinHealthcare

Exemplarymanagementandleadershiparecriticalin establishingahealthcareorganization'scultureandassuring itscapacitytoaddresscomplicatedchallengeslinkedto healthcaredelivery.Toprovidethemostefficient,safeand high-qualitycarepossible,healthcareexecutivesmust continuallyadaptandinventsolutions.Managersin healthcarecanemployanumberofleadershipstyles,giving themdiversemethodstocommunicatewith,engagewith andmotivateindividualsundertheirsupervision.Effective leadershipisessentialtoprovidinghigh-qualitytreatment andwhenahealthcareteamisdisorganizedormisdirected, patientssuffer.

Greatleadersenhancecommunication,boostproductivity andputpeoplefirst.Thiscompetenceiskeytoproviding effectivepatientcaresincehealthcarefrequently necessitatesaquickreactiontodifficultiesthatdevelopand communicationandefficiencyareessentialinsuch instances.Theimportanceofleadershipinthehealthcare industrycannotbeoverstated,asitenablesonetoachieve significantimprovementsandadvance,preparingthe workforceforambiguousadjustmentsandchanges.

EthicalPracticesinHealthcare

Healthcareprovidersmustaligntheirstrategieswithethical practicestoensurethattheyareprovidinghigh-qualitycare totheirpatients.Healthcareprovidersmustensurethatthey areprovidingcarethatissafe,effective,patient-centered, timely,efficientandequitable.Healthcareprovidersmust alsoensurethattheyareprovidingcarethatisrespectfulof andresponsivetoindividualpatientpreferences,needsand values.

TheImportanceofDeliveringQualityHealthServices

Healthcareproviderswanttodeliverthebestpossiblecare totheirpatients.However,thesystemsandenvironments theyworkinmakethistaskchallenging.Deliveringquality healthservicesrequireshealthcareproviderstoaligntheir strategieswithethicalpractices.Healthcareprovidersmust ensurethattheyareprovidingcarethatissafe,effective, patient-centered,timely,efficientandequitable.

Healthcareprovidersmustaligntheirstrategieswithethical practicestoensurethattheyareprovidinghigh-qualitycare totheirpatients.Maximizingvalueforpatients,effective healthcaresupplychainmanagementandleadershipstyles inhealthcareareallcriticalcomponentsofaligning strategieswithethicalpractices.Healthcareprovidersmust ensurethattheyareprovidingcarethatissafe,effective, patient-centered,timely,efficientandequitable.Byaligning theirstrategieswithethicalpractices,healthcareproviders canimprovepatientoutcomes,reducecostsandimprove thequalityofcare.

-SaloniAgarwal

Mothers, Best Friend of Kidolog

Improvementsthatoccurredrecentlyinourworldhave

changedortransformedusineveryaspectofourlives. Theyshowedthattheinternetissuchaprecious inventionforusfromourbusinesslifetoourprivatelife. Eventhoughthispandemicmadeusrealizevaluablethings inourlives,italsoshowedusourdeficiencies.Westarted tofulfillourneedsthroughtheinternetduringthe pandemic.

Itsconditionsaffectedourmentalneedsjustlikethey affectedourphysicalhealth.Althoughwewereableto fulfillmostofourneedsthroughtheinternet,wecouldnot fulfilltheonesofourchildren.Themostsignificantonewas thesituationIencounteredwhenmy2-year-olddaughter refusedtobebreastfed.Therewasalockdown,andwedid notknowwhattodo.HospitalswerefullofCOVIDcases; thismighthavecausedserioushealthproblemsformeand myfamily

AftersomeresearchIhaddone,Italkedtoabreastfeeding counseloronmyphone.Ididnotknowwhattodobecause mydaughterwashungry.Itransferredthemoneywhichthe counselordemandedtothem.Wemetatourappointment timeviaanappsimilartoZoom.Thismeetingwasreally beneficialtomydaughterandhermother,buttherewasan unsafespace.Peopledidnotknowhowtocontactthe counselorornottrustthemthroughonlysocialmedia.God onlyknowshowmanychildrenwerebroughtupwithsuch conflictsbecauseofthistrustissue.

ThisishowtheideaofKidologcrossedmymind.Even thoughthereasonwhytheprocessstartedwas

About the Leader Eray UĞURELLİ

Born on May 10, 1991, in Kırıkkale. He completed primary, secondary and high school education successfully. In 2013, he got his bachelor's degree from the department of management in Ankara. After graduation, he started to work with his family in their company and also began to be interested in technological developments and programming. He established his first technological gym in Izmir. After selling this enterprise, which got attention with its success, to foreigners, he continued his serial entrepreneurship. He established the Botanik Café&Bistro brand and Lokkalata brand.

With the Lokkalata brand, by giving franchises across Turkey, he was considered worthy of the Franchise prize by UMAD. He still owns businesses that are successful in the catering sector in Ankara, Eskişehir, and Kırıkkale. Right now, he is getting a master's degree at the Information Systems Institution of Hacettepe University. He is the co-founder and the CEO of Kidolog, which parent counseling platform launched in February 2021 for its user's service. He is married with a daughter. He has a good command of English.

breastfeeding,wetriedtokeepKidologaswidespreadas possiblewecould;forbringingupachildcanalsocome withconflictthatneedstoberesolvedeventually.So,we werethereformotherswithexpertswhoaresuitableforall ages.Withthemidwifeanddoulasupportstartingatthe birthprocess,theycaninitiatethelaboreasilywith pregnancyyogaandpilates.

Generally,wegivesomuchsupporttotheoneswhoare goingtobeamotherfortheveryfirsttime.Theydon't knowwhattodorightafterthebirth,andwiththe professionalsupportwegavetothem,theycansolvethe problemswhichmaybeencounteredafterthebirthwith experts.Rightafterthat,ourbreastfeedingexpertswillbe thereforthefamily.

FromBreastfeedingtoWholeProcess

Problemsofmothers,whoarebringinguptheirchildren fromthebreastfeedingprocesstotheageof18,arebeing resolvedbydifferentexperts.We’vealsorealizedthat parentswhoaretakingoursupportfortheirchildrenalso needtobehelpedaswell.Theamountofdemandrosefor thissituation.Weprovidedoursupporttoparentsasa wholebyincludingspecialistclinicpsychologistsinour system.Briefly,wearewiththemfromtheirpotty-training problemsintheirinfancytothepeerpressuretheyare facingintheirschoolswhentheywerechildren.

Weareimprovingourplatformdaybyday Welaunched ourappwithinoneyearafterourestablishmentandstarted topresentsomeofourfeaturesonlythroughtheapp.We areprovidingmanyservicesformothers,andweare planningtomaketheirliveseasierwithmanyfeaturestobe presentedsooner.Theycantracktheirchildrenthroughthe app.Notonlythedurationandtheamountofthebaby's feedingbutisalsoimportanttobeorganized.Thankstoour app,shecanrecordhowmanytimesandalsohowmany mgsshebreastfedhimfromwhichbreast.Therearealso manyavailableservicessuchastrackingthereading durationandscreentime.

Ourplatformdrewmanymothers’attentionsinceitwas nd established.Weareclosetoour2 yearanniversary,andwe haveprovided50.000familieswithourservices.The attentionofparentsmakesushappy,andwegetgreat feedbackfromthem.Ourmanyuserslogintooursystem withtheotherusers’referencesandgethelp.Asourorigin isinTurkey,wefirststartedtoserveinTurkey,butitwas notenough.WeareservingtoparentswhospeakTurkishin manycountriesfromGermanytoChina.Rightnow,weare stillconductingourinfrastructureworks;aftertheyare done,wewillstarttoserveinGermanandinEnglish. Shortly,wearegoingforwardtobethebestfriendof parentsfromallaroundtheworld.

InvestmentsandRewards

WegotseedinvestmentfromMr.İbrahimÖzerwhoowns oneofthemostimportantinvestmentwebinTurkeyright afterourestablishment.Itwasquitevaluableforastart-up thatwasestablishedwithzerofunds.3monthsafterthefirst investment,Mr.Özerandacoupleofangelinvestorshada meetingwithustoinvestinthesecondone.Afterour meetingsresultedasasuccess,welefttheseedinvestment stageveryefficiently.WeimprovedourTurkeyoperations verysignificantlyinthisframe.Weevenachievedthe successofbeinginthetop20ofthebeststart-upsin BigBangwhichisacompetitionthattookplaceatIstanbul TechnicalUniversity,whichisamongtheprestigious universitiesinTurkey,onlyayearafterourestablishment.

InJanuary2023,wereceivedaninvestmentof7.5million dollarsvaluation.Withthisinvestment,Kidolog,whichwas established2yearsago,hasincreaseditsvalue50times.

Wewontwofinancialrewardsjustasimportantasthe investmentsonthestage.Wewereinfirstplaceinthe developmentprogramsofveryvaluablebanks.Wewere selectedamongthe13bestenterprisesbyoneofthe significanttechnologycompanies,TurkTelekom.Wewon manyranksandrewardsin2years.Theseareourprideand joyandsignsofhowwecanimpactthefuture.Wefound manyopportunitiestoimproveourselveswhileimproving Kidolog.Wetookseriousstepsinthewayofbeing

entrepreneurswhileraisingtheawarenessoftheparents. WecelebratedthisbybeingonthelistofFortune40under 40veryrecently

Newprojects

Ihavealreadymentionedthedemandofparents.Oneofour missionsistohaveconsciousparentsandhappy generations.Weareconductingourworktomaketheworld becomeabetterplacetolive.Forthismission,weare maintainingoursupporttotheworldwithourprojectsthat arebeingconductedandwillbeconductedlateron.We sponsoredayoungwomen'sfootballteamforthepurpose ofsupportingandraisingawarenessforgirls.Weare reimbursingtheirtuition.

Wearemakingplanstocreateamoresustainableworld.We arecarryingonourworkforthepurposeofgreenparenting andbreastmilktobecomewidespread.Westartedan operationinEurope,theUnitedStatesofAmericaandthe UnitedArabEmiratesinEnglish,GermanandArabic languages.Wearecountingthedaystoshowourselvesin theGlobalMarketinmanynativelanguages.

Leadership The Role of and Management in the Healthcare Industry

Thehealthcaresectorisafast-pacedindustrywith

continualpressuretoprovidethemostefficient,safe andhigh-qualitytreatmentpossible.Healthcare executivesmustefficientlymanageresourceswhileleading administrativeandclinicalteams.Healthcareexecutives mustcontinuallyadaptandinventsolutionsinanindustry recognizedforshiftinglaws,quicklyexpandingtechnical andclinicalimprovements,risingpricesandgrowing ethicalissues.Effectiveleadershipiscriticalindefininga healthcareorganization’scultureandassuringitscapacity toaddresscomplicatedchallengeslinkedtohealthcare delivery.

Fromredefiningpatientcaretohospitaladministration, discoveringandinventingnewpharmaceuticalsand forecastingthecourseoftherapybasedsolelyondata, technologicalinnovationshaveplayedavitalroleinthe healthcarebusiness.Technology’sinvolvementin healthcareisfirmlyingrained,andithasopenedthewayfor rapidcaremanagementandreducedcasualtiesbyoffering real-timeaccesstopatientinformation.Theimportanceof technologyinhealthcarecannotbeoverlookedandithas transformedthefaceofthehealthcareindustrythusfar.

In this article, we will discuss the role of leadership and management in the healthcare industry with technological developments.

TypesofLeadershipStylesinHealthcare

Healthcareprofessionalscanemployarangeofleadership styles.Thesemanymanagementandleadershiptechniques

provideleaderswithvariedwaystorelateto,communicate withandencourageindividualsundertheircommand.The followingarethefivetypesofleadershipstylesin healthcare:

Ÿ TransformationalLeadership:Astyleofleadership thatinspiresandencouragespeopletoreachtheirbest potential.

Ÿ TransactionalLeadership:Transactionalleadershipis aleadershipstylethatfocusesontheexchangeof rewardsandpunishments.

Ÿ ServantLeadership:Servantleadershipisaleadership stylethatfocusesonservingothers.

Ÿ AutocraticLeadership:Autocraticleadershipisa leadershipstylethatischaracterizedbyaleaderwho makesdecisionswithouttheinputofothers.

Ÿ Laissez-FaireLeadership:Laissez-faireleadershipisa leadershipstylethatischaracterizedbyaleaderwho givestheirfollowersahighdegreeofautonomy

HealthLeadershipandWorkforceManagement PrioritiesandChallenges

Itisvitalthatmodernhealthleadersandmanagementhave thecapacitytoadapttothepresentscenario.Thehealthcare industrypresentsmanychallenges,includingsocietal, demographic,historicalandculturalfactors.Effective managementisrequiredtofacilitatechangeandachieve resultsbyensuringtheefficientmobilizationandutilization ofthehealthworkforceandotherresources.Thefollowing aresomeoftheprioritiesandchallengesforhealth leadershipandworkforcemanagement:

HumanResourceManagementChallenges

Humanresourcemanagementchallengesinclude recruitment,retentionandtrainingofhealthcare professionals.Healthcareorganizationsmustensurethat theyhaveaskilledandmotivatedworkforcetoprovide high-qualitycare.

ChangingStructuresandPerformanceMeasures

Healthcareorganizationsmustadapttochangingstructures andperformancemeasurestoensurethattheyareproviding high-qualitycare.Thisincludesimplementingnew technologiesandprocessestoimprovepatientoutcomes.

IntensifiedManagement

Intensifiedmanagementisrequiredtofacilitatechangeand achieveresultsbyensuringtheefficientmobilizationand utilizationofthehealthworkforceandotherresources. Healthcareorganizationsmustensurethattheyareusing theirresourceseffectivelytoprovidehigh-qualitycare.

TheImportanceofNewTechnologyintheHealthcare Industry

Theimportanceofnewtechnologyinthehealthcare industrycannotbeoverlooked.Newtechnologieshave transformedthefaceofthehealthcareindustry,from reshapingpatientcaretohospitalmanagement,discovering andinnovatingbetterdrugs,andpredictingthecourseof treatmentbasedprimarilyondata.Someofthe technologicaltransformationsthathavetransformedthe faceofthehealthcarebusinessthusfarareasfollows:

TheRoleofBigDatainHealthcare

Bigdataisdefinedascomplicatedandenormousdatasets thatmustbemeticulouslyhandledandanalyzedinorderto extractimportantinformationthatcanbeusedtoshape futurepoliciesandexpediteprocedures.Withrespecttothe healthcareindustry,bigdatacanbeusedtoimprovepatient outcomes,reducecostsandimprovethequalityofcare.

TheInternetofMedicalTechnology(IoMT)

TheInternetofMedicalTechnology(IoMT)referstothe interconnectivityofmedicaldevicesandapplications.IoMT hasthepotentialtoimprovepatientoutcomes,reducecosts andimprovethequalityofcare.

ArtificialIntelligence(AI)

Thehealthcarebusinessoffersachancetobetransformed throughArtificialIntelligence(AI).AIcanbeusedto analyzelargeamountsofdataandidentifypatternsthatcan helpimprovepatientoutcomes,reducecostsandimprove thequalityofcare.

To Conclude,

Effectiveleadershipiscriticalindefiningahealthcare organization’scultureandassuringitscapacitytoaddress complicatedchallengeslinkedtohealthcaredelivery. Healthcareleadersmustconstantlyadaptandinnovate solutionstosucceedinanindustryknownforshifting regulations,rapidlyevolvingtechnologicalandclinical advancements,risingcostsandgrowingethicalconcerns. Theimportanceofnewtechnologyinthehealthcare industrycannotbeoverlooked,andithastransformedthe faceofthehealthcareindustrythusfar.Healthcare organizationsmustadapttochangingstructuresand performancemeasurestoensurethattheyareproviding high-qualitycare.Hospitalsandphysicianpracticescan providesignificantcost-cuttingpossibilitiesbyboosting efficiencyinthehealthcaresupplychain.

-SaloniAgarwal

Dr. Markus Wilhel ms

InnovatingNon-PharmaceuticalSolution toResolveChronicConstipation

Ifyouspendhoursonthetoiletorgotothebathroom

lessthanthreetimesaweek—thenyoumightbe sufferingfromconstipation.Constipationisa widespreadproblemthatisaffectingmorethan250million peopleacrossEuropeandtheUS,amongwhich70%donot seekmedicalhelp.Rather,theyresorttotheregularuseof laxativeswhichendupcausingharmfulsideeffectssuchas intestinalparalysis,lazybowels,orcatharticcolon.

Observingthecurrentpractisesofbowelmanagementleft Dr.MarkusWilhelms,CEO,inawe.Theselaxative solutionswerenotonlyharmfulforchronicpatientsbut alsoweren'teffectiveinmeetingtheircareneeds.Detecting suchclinicalflaws,heandhisteamcameupwith MOWOOT—amedicaldeviceinspiredin abdominal massage—aresearch-proven,non-laxativesolutionagainst chronicconstipation.Unlikehavingtovisitamassage professionaleverymonth,thisdeviceallowsthepatientto seekdailyrelief,insessionsof10to20minutes.Duringthe treatment,thedevicestimulatesthecolonandfacilitates intestinaltransit,thusprovingtobeareliablesolution againstconstipation.

SuchaninnovationreflectsDr.Wilhelms’curiosityand leadershipinaddressingtheglobalhealthconcern.While theworldhasbeenexploringshortcutsandunnaturalways toseekrelieffromapoorbowelmovement,Dr Wilhelms hastakenmeasurestodeliverascientific-provensolution viahisinnovativemedicaldeviceMOWOOT

Let’s get to know Dr. Wilhelms’ journey in treating chronic constipation.

Dr.Wilhelms’SourceofInspiration

Dr.Wilhelmsisamolecularbiologistbyeducationwith 20+yearsofexperienceinthefieldofguthealth.Hehas beenworkingwithinnovativemethodologiesinhealthcare forthepast10years.Heisalsoabusinesscoachforthe EuropeanCommissionwhereheenjoysworkingwithearlystagecompaniesasamentorandlecturerinselected acceleratorprogramsformedicaldevicedevelopmentinhis sparetime.

ThefoundingteamofMOWOOT—Dr.Wilhelms,Dr. ImmaculadaHerrero,MarcBenet,andDr.AngelCalzada metin2014.“Afterthoroughlyanalysingtheunmetneed thatwehaddetectedinthemanagementofbowel dysfunctionsofchronicpatientswithhundredsof stakeholderinterviews,weknewthatthisissomethingthat needstobesolvedandthatweweretherightteamtodoit,” reflectsDr.Wilhelms.

Thus,in2014,MOWOOT'sfoundingteamperformeda two-monthclinicalimmersioninaneuro-rehabilitation hospitalwithintheframeworkofthe‘DesignHealth Barcelona’program,aEuropeanversionofthe‘Biodesign’ programforneeds-driveninnovationinhealthcare,created bytheStanfordUniversity Thegoalwastoobserveand detectunmetclinicalneeds.

Toensurethatthecompany deliversthebestpossible valuetodifferent stakeholdersandpatient types,Dr.Markusbelieves thatitisessentialtokeep one’seyeopentotheproduct andmarketneedsthatare continuouslyevolving.

Dr.MarkusWilhelms CEO MOWOOT

ButwhatwasmoststrikingforDr.Wilhelmshimselfand theteamweretheshortcomingsofthecurrentstandardof careinbowelmanagement,especiallyforneurological patients(spinalcordinjury,multiplesclerosis,andrelated). Existingsolutionshadlowefficacy,severalsideeffectsand othermajorinconveniencesforchronicpatientsanddidnot seemalignedwiththeirneeds.

“Wesawthateventhoughthepatientsweresuffering,many werereluctanttodiscussthistopicopenly,duetoitsprivate natureandthetaboothatisstillassociatedwithdefecation,” saysDr.Wilhelms.“Maybethatwaspartofthereasonfor thisunmetneed.Somebodyhadtodosomethingaboutit, andwewerereadytotakethechallenge!”

AlignmentofInternalOperationswithExternalNeeds oftheMarket

BeingtheCEOofthecompany,Dr.Wilhelmsisconsistently involvedinactivitieslikefundraisingandusualpaperwork. Buthismaincontributionwithinthecompanygoeswith developingbusinessstrategy,aligningproductsand markets,andensuringthateachteammemberunderstands whatisexpectedfromhimorher.Theteammemberhasa well-definedrolethatimpactsthesuccessofwhatthe companyisdoing.Thus,Dr.Wilhelmsbelieves,“Theymust knowthedepthofwhyaparticularroleisimportanttothe company,followedbythegoalofimprovingthequalityof lifeforpatientssufferingfromboweldysfunction.This needstobealignedinternallyandcoordinatedwiththe marketexternallytomakesureourinnovationreachesthe patientsthatneedit.”

MOWOOT—anAlternativetoEnemasandLaxatives

MOWOOTisthefirst‘IntermittentColonicExoperistalsis’ (ICE)deviceonthemarket,anon-drugandnon-invasive solutionwithoutthedrawbacksandsideeffectsofthe currentstandardofcare.Thisdeviceappliesexternal pressurealongsidethelargeintestinetosubstitutereduced ormissingcoloniccontractionsinseverelyconstipated patients.ICEworksinlinewiththephysiologicalfunctions ofthebodyandisnottryingtoworkaroundthem,as laxatives,enemasandotherapproachesdo.Asaresult,ICE doesnothavethesideeffectsoftheotherapproachesand manypatientsdescribethetreatmentevenaspleasant.Such adevicecansimplybewornoverclothes,sittingorlying downcomfortably,andpositiveresultshavebeenshown withaslittleastenminutesofdailyuse.

Europe'sTop5EffectiveLeadersinHealthcare

Inpatientswithpermanentsevereneurologicalpathologies thatleadtoneurogenicboweldysfunction,ICEtreatment managestheproblem,butlifelongadherenceisnecessary “Wehaveindicationsthatpatientswithlessseverechronic idiopathicconstipationcan‘retrain’theircolonicmotility withourdevice,analoguetohowanexoskeletoncanretrain gaitinmovement-impairedpatients.Butthisneedstobe evaluatedinfurtherstudies,”statesDr.Wilhelms.

R&DOperations

Toensurethatthecompanydeliversthebestpossiblevalue todifferentstakeholdersandpatienttypes,Dr Wilhelms believesthatitisessentialtokeepone’seyeopentothe productandmarketneedsthatarecontinuouslyevolving. “Whileweinitiallyfocusedonenteringthemarketwitha simpleproductthataddressesthecoreoftheunmetneed, wearenow‘fine-tuning’ourvalueproposition,”hesays.

Forexample,thecurrentR&Dprojectsincludeimproving theeco-sustainabilityofthecompany’sproductwiththeuse ofnovelmaterials,whichisnotonlygoodforthe environmentbutwillalsobecrucialinthefuturetosecure publichealthcarereimbursementinlinewiththeEU sustainabilitygoals.

Inaddition,Dr.Markusandhisteamarealsoworkingon thedevelopmentofanAIplatformthatisespecially interestinginthecontextofnewdevicesthattheteamis developingforcomplexadjacentclinicalindicationslike

CEO's Thoughts onImprovingCarefor Heahy Abdominal Functions

“Regardingbowelmanagement,webelievethatsolutionsshouldfocusmoreon workinginlinewiththepatient'sphysiology,insteadofbypassingthem.Apartfrom beinganaturalandsaferapproach,thispreparesthebodyforasmoothtransition fromtreatmenttofunctioningautonomouslyandlowerstheriskofdependencyin thosepatientsthatmightbeabletoregainahealthygutfunction.

Regardingthehealthcaresystemingeneral,itisobviousthatbringingaMedTech innovationtothemarketisacomplexandresource-intensiveendeavour.Younotonly needtodelivertheexpectedclinicaloutcomesforthepatients,butalsomakesure yourtechnologyfitsintothehealthcareecosystemofprescribers,payors,regulators, etc.EspeciallyreimbursementrequirementsarestilllargelydifferentineachEU countryand

sometimes

hard

topredictduetoacertainlackofconsistency

Whileregulationsandcertainobstaclesarenecessarytomakesureonlysafeand effectiveinnovationsenterthehealthcaresystem,aunifiedEuropeansystemwould enablehealthcareinnovationstobeadoptedintoclinicalpracticesmoreefficiently, whichinturnwouldguaranteeequalpatientaccessthroughoutEurope.Therelevant stakeholdersshouldcollaboratetoensurethatfundingandreimbursementprocesses areasefficientandtimelyaspossible.

Withthecurrentobstaclesofacountry-by-countryapproachintheEU,combined withthenewMDRregulatorystandardsthatarestricterthantheFDA(USA),Europeis losingitsattractivenessforinnovativemedicaltechnologies.Ultimately,European patientsmightpaythepricebymissingoutoninnovativesolutions.”

IBS.“Thepotentialimpactofthedatawewouldbeableto harvestcouldbehuge,butatthisstage,Icannotgointo moredetail,”saysDr.Markus.

EndeavorstoImproveCareMeasuresforConstipation

Withthedevelopmentofthecompany’sdeviceandthe ‘IntermittentColonicExoperistalsis’technology,the MOWOOTteamhascompletedafullcircleofinnovation: fromdetectinganunmetneedinthestandardofcare, developingasolutiontofulfilthisneed,andnowforming partofanewandimprovedstandardofcare.MOWOOT devicehasalreadyenteredseveralclinicalguidelinesin Germany,theUKandontheEUlevelandisreimbursedby privateandpublichealthcareinsomeofthesemarkets.Dr. Markusandtheteamarecurrentlyworkingonexpanding theirsuccessstorytonewmarketsandclinicalindications.

ChallengesandOpportunities

“Currently,ourmaingoalinthedifferentEUmarketsisto getreimbursementcodesfromthepublichealthcaresystem. Asmentionedearlier,intheEUthisisacomplexcountryby-countryapproach,”highlightsDr.Markus.

“Keypartofourgo-to-marketstrategyisworkingwith medicalkeyopinionleaders(KOL)inthedifferentmarkets.

This,aswellasongoingdirectcontactwiththepatients, helpsustofurtheralignourvaluepropositiontothereal worldneedsandenterlocalclinicalguidelines,which resultsinmoreprescriptionsofourdeviceandmore patientsimpactedpositively.”

WordsofWisdom

Tothebuddingentrepreneursandenthusiastswhodesireto ventureintothehealthcaresector.Dr.Markusadvises, “MakesureyouunderstandtheneedsofALLstakeholders (beyondthepatient,suchasprescribers,payors,regulators, saleschannels,etc)assoonaspossible.Whattypeof evidenceorincentivesdothesedifferentstakeholdersneed toadoptyourinnovation?Weallstartwiththepatient outcomesinmind,butyouwillonlybeabletoreachthis goalifyouhaveagoodvaluepropositionforallthe stakeholdersandfitintothesystem.”

WrappingUp

Tosummarize,thecompanyiscurrentlyworkingon securingpublichealthcarereimbursementforitsfirst productwhichfocusesonchronicconstipationinadditional EUmarkets.Forthis,thecompanyhasseveralclinical studiesongoingorinpreparationthatwillenableittoenter abroadermarket,geographicallyspeakingbutalso clinically

Inparallel,Dr.Markusandhisteamaredevelopingnew devicesforotherboweldysfunctions,suchasIBS,whichis ahugemarketbyitself.Furthermore,theadditionofa digitalplatformtotheirtechnologyandthepotentialofbig datathattheycanharvestforpathologiesthatarestill poorlyunderstoodbutaffectoveraquarterofthegeneral populationishuge.

“AswereceivedtheFDAbreakthroughdevicedesignation forourtechnologylastyear,wewillnaturallyalsostartto workonthemarketentryintheUSA.Andonceagain,all thisstartswithathoroughanalysisoftherequirementsand needsofthedifferentstakeholders,”concludesDr.Markus.