Inside Columbia's CEO Fall 2019

FALL 2019 WINTER 2017

INSIDECOLUMBIA’S COLUMBIA’SCEO CEO INSIDE

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M A C H E N S . C O M

CONTENTS Inside Columbia’s CEO • www.ColumbiaCEO.com • Volume 11, Issue 1

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Opening Bell: The Buzz On Como Biz

16

Data Bank: Cost Of Living

18

Up & Coming: The Ladder Report

20

Market Outlook: City Manager John Glascock

23

Fashion: Trending Ties And Standout Socks

24

Entrepreneurial Spirit: Hendershott Is Geared For Success

33

Corporate Venues To Consider

36

Shelter’s New CEO Invests In The Future

41

Environmental Expert James Owen

44

CEO Roundtable: Columbia’s Leaders Speak Out

56

Business Basics: Hiring New Employees

58 Networking 66

Publisher’s Note ON THE COVER: Matt Moore may be Shelter Insurance’s new CEO, but he is not new to Shelter.

He has been preparing for his new role for the past 35 years at the company.

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FALL INVADERS KEEP THEM OUTSIDE

FALL INVASION PROTECTION FROM STEVE’S PEST CONTROL

As the season changes you may notice spiders, wasps, and mice trying to enter your home. But don’t worry, the pros at Steve’s Pest Control are ready for battle. Before the Fall Invasion attacks your property calmly, quietly pick up your phone and call us at Steve’s Pest Control. We’ve been protecting businesses, homes and neighborhoods all over Central Missouri for years and we can protect yours too. Steve’s Pest Control will eliminate your Pest Problem and stop the Fall Pest Invasion. Steve Guarantees It.

For more information or in need of our services call us today 573-874-2020 StevesPestControl.com FALL 2019

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STAFF Chief Executive Officer Carla Leible cleible@zrgmail.com Publisher Emeritus Fred Parry fred@insidecolumbia.net Publisher Melody Parry melody@insidecolumbia.net Associate Editors Olivia DeSmit odesmit@insidecolumbia.net Peg Gill peg@insidecolumbia.net Contributing Writers Jack Wax, Collin Hoeferlin Photo Editor L.G. Patterson lgpatterson@insidecolumbia.net Art Director Tim Flanner tflanner@zrgmail.com Graphic Designers Jenn Smith jsmith@insidecolumbia.net Megan Schmeling mschmeling@insidecolumbia.net Jon Sheltmire jsheltmire@zrgmail.com Advertising Coordinator Jeff Ausmus jausmus@zrgmail.com Marketing Representatives Cathy Atkins cathy@insidecolumbia.net Matt Melton matt@insidecolumbia.net Lindesey Baxter lbaxter@insidecolumbia.net Denise Wilson dwilson@insidecolumbia.net Daniel Nunez-Regueiro dregueiro@insidecolumbia.net Maddie Boccardi mboccardi@insidecolumbia.net Busines Manager Becky James rjames@zrgmail.com

I passionately serve and relate to extraordinary clients, who in turn value and appreciate the work I do. I grow together with my clients, optimizing their accounting and management procedures as a trusted, respected and valued advisor.

Whenreally we discovered Rebecca Knipp,fortunate I knew she was exactly what needed “We enjoy and feel extremely in getting to work withweRebecca. to grow our business, and frankly, to survive.

She was better than any full time Having someone with the knowledge and experience that she has is a great asset employee – she was already an expert in her field, and no additional training for us. Rebecca always has a smile on her face, and a great attitude! We get to was necessary. pickoffice.” up the ball and continue to carry it forward. laugh a lot whenShe shecould is at our

~ Gene Sandner Mid-City Lumber ~ Becky Heinrich, President Schriefer's Office Equipment

Distribution Associates Steve Leible Inside Columbia’s CEO magazine Zimmer Strategic Communicatios 3215 Lemone Industrial Blvd., Suite 200 Columbia, MO 65201 573-875-1099 • www.ColumbiaCEO.com Inside Columbia’s CEO is published quarterly by Zimmer Strategic Communicatios LLC, 3215 Lemone Industrial Blvd., Suite 200, MO 65201, 573-875-1099. Copyright Zimmer Communications, 2018. All rights reserved.

Reproduction or use of any editorial or graphic content without the express written permission of the publisher is prohibited. Postage paid at Columbia, Mo. Annual subscription rate is $19.95 for four issues.

Optimized CFO & Controller Services LLC PO Box 7201, Columbia, MO 65205 | 573-220-1019 | rebecca@optimizedcfo.com Please Recycle This Magazine.

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OPENING BELL

TH E B UZ Z ON COM O BI Z

South End Zone Opens MU Tigers Kick Off Season With New Home

PHOTO BY L.G. PATTERSON

A

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s the MU Tiger football team gears up for their home games, they’ll do it in a new locker room.

Actually, they’ll be utilizing much more than new locker rooms. The South End Zone project includes an enhanced sports medicine facility featuring a Hydrotherapy area with recovery pools, Hyroworx and lap pools, a weight room, nutrition oasis and equipment room and coaches’ offices.

The $98 million South End Zone project was kicked off two years ago. Football fans might now watch the game from one of 16 suites, a 750-person membership only field-level club and a 1,254-seat indoor club area with a food and drink area. The new concourse links the two stadium areas and provides restrooms and concessions for all to enjoy. The project will be paid for by campus infrastructure funds of $800,000, private gifts and long-term debt financial not to exceed $57 million.

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OPENING BELL

News You Need To Know COLUMBIA COLLEGE OPENS $20 MILLION ACADEMIC AND RESIDENCE HALL

KACI SMART/COLUMBIA COLLEGE

Columbia College opened a 60,000 square-foot combined academic and residence hall in August. New Hall is housing the Robert W. Plaster School of Business, an event center, conference rooms and classrooms, as well as three levels of residential space for 150 students. The dedication is Sept. 25 at 4 p.m. and will take place just south of R. Marvin Owens Field. With growth in student enrollment, additional student housing was a top priority. More than 28 percent of all degrees granted by Columbia College last year were in the business school, which made the degrees in business the most popular academic offering at the college. The college broke ground on the structure in early spring 2018. The four-story facility is located just north of Brown Hall and south of R. Marvin Owens Field. Its estimated cost is $20 million and includes the largest gift in the college’s history. The cost of the project was covered entirely through fundraising and existing college funds.

SPORTS ILLUSTRATED NAMES BOOCHES AS TOP BEST COLLEGE TOWN FOOD IN THE NATION Booches can hang another accolade on its walls. In August, Sports Illustrated named Booches as the number one place for best college town food. According to the magazine, “If you’d like a game of pool to go along with your burger, you can get one here — but really, Booches delectable beef patties need very little in the way of adornment. They’re a size I’ve never seen elsewhere, halfway between a slider and a full-sized burger, perfectly tender and crispy at the edges.” In addition, the magazine ranked Columbia fifth on the “College Football’s Greatest College Towns” in the country. The article included the lists to celebrate college football’s 150th anniversary.

STATE TECHNICAL COLLEGE RANKED FIRST IN NATION Missouri State Technical College in Linn recently received accolades from Forbes magazine and the personal finance website WalletHub. Forbes ranked it as the third best community college in the nation, while WalletHub ranked it number one. Last year State Tech welcomed a record-breaking number of first-year students to campus – the highest since its founding in 1961. Total enrollment stands at 1,483 students. WalletHub, which has a financial focus, cited that community colleges are nearly three times less expensive per year than at a public four-year college. It compared 710 community colleges across 19 key indicators of cost and quality. Arkansas State University in Mountain Home ranked second in their findings.

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NEW BUTTERFLY MURAL IN ALLEY A DEPICTS KINDNESS

LULULEMON (AND OTHERS) DEBUT DOWNTOWN

Shoppers walking down Alley A in The District have probably noticed two large murals depicting kindness. The murals were dedicated by Children’s Grove in August and were designed and painted by Resident Arts artists. Visitors to Columbia and locals are encouraged to get their photos taken in the mural, with the organization’s intention to help spread kindness throughout the community. The words “Kindness changes everything” is painted above one of the murals. Anne Deaton, former University of Missouri first lady and Kim Dude-Lammy cut the ribbon at the dedication ceremony.

Dude-Lammy is the president of Children’s Grove. Children’s Grove is a nonprofit volunteer organization that hopes to inspire a culture of kindness and to support the mental and emotional well-being of youth.

Several new retailers and restaurants have popped up in the District, including the national chain Lululemon, which sells athletic gear. Termed a “pop up” store, this location is seasonal, allowing the company to operate without committing to a longterm lease. The company’s grand opening was in August and is located on 9th Street in the former Allen’s Flower’s location.

Pedego Columbia, an electric bike retailer, has also opened at 19 S. 4th Street. Pedego was established in 2008 and now have more than 100 stores in the U.S. Paleteria El Tajin opened its colorful green and yellow storefront at 923 E. Broadway. It’s a family-run Mexican ice cream shop with more than 50 menu items. The restaurant’s staple is the paletas, a fruity Mexican frozen treat.

L.G. PATTERSON

N E WS BRI E FS

You could be this

relaxed

She’s enjoying the great outdoors with her family.

She doesn’t need to do everything herself to keep her business accounting, taxes and payroll in great shape.

You could be here, too.

ALL YOU HAVE TO DO IS VISIT

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OPENING BELL

DATA BAN K

Cost of Living How Do Missouri and Columbia Stack Up?

A

ccording to the second quarter of 2019 cost of living index provided by the Missouri Economic Research and Information Center, Missouri is one of the cheapest states to live, ranking fourth from the bottom. All of the Missouri cities had a composite index below the national average, with Columbia having a 92.0 index. The Missouri city with the lowest cost of living was Joplin, with an index of 81.5. Kansas City had the highest cost of living, with an index of 94.9

Cost of Living for Selected Missouri Cities Second Quarter 2019

100

94.9

95

92.0 90

87.6

88.2

88.3

St. Louis

Jefferson City

Missouri

85.3

85 81.5 80 75 70

Joplin

Springfield

Columbia

Kansas City

Composite Cost of Living Index Second Quarter 2019

Cost of Living Index Less than 95 95 — 104.9 105 — 115 Greater than 115

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Source: Missouri Economic Research and Information Center

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OPENING BELL

The Ladder Report Look Who’s Moving Up In Business SUZANNE ROTHWELL has been promoted to vice president of Advancement for COLUMBIA COLLEGE. She had served as executive director of the Advancement Division for the last four years and will continue to oversee the offices of development, alumni and public relations. Rothwell joined the college in 2012 as senior director of public relations. Prior to joining the college, she served at the Columbia Chamber of Commerce (2010-2012), the Greater Missouri Leadership Foundation (2006-2008) and at State Farm Insurance (1992-2004).

JESSICA MACY accepted the position of executive director of SERVICES FOR INDEPENDENT LIVING. She rejoins the organization from New Chapter Coaching in Columbia, where she was a senior associate. She previously worked as the executive director of Boone County Council on Aging, deputy director of Services for Independent Living, and director of development at the Food Bank for Central and NE Missouri.

DOUG CALLAHAN has been named the president of FATHER TOLTON REGIONAL CATHOLIC HIGH SCHOOL. The bishop of the Diocese of Jefferson City, Bishop Shawn McKnight, made the announcement. Callahan comes to Tolton after serving for 20 years as the scout executive for the Great Rivers Council Boy Scouts of America. He is a native of St. Louis, and has been involved in supporting Tolton High School since its founding.

BILLIE CONNALLY has joined PROVIDENCE BANK as vice president, retail market manager for the Central Missouri and Texas markets. Connally joined the bank in 18

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April with more than 20 years of banking experience. She worked as teller, branch manager, strategic initiative officer/sales manager and now as the retail market manager for Providence Bank’s Central Missouri and Texas markets. Connally graduated from Columbia College and is a 2018 graduate of Southwest Graduate School of Banking at Southern Methodist University in Dallas, Texas. She received the Young Athena professional award.

MIKE WAGNER has been named vice president, director of Consumer Loan Sales/Banking Center manager. He will be responsible for consumer loan sales and the management and supervision of employees at the Forum Banking Center, and the continued business development of Columbia and the surrounding area. Wagner joined Providence Bank in April 2019 and has more than 30 years of banking experience in mid-Missouri, primarily in consumer lending and retail banking.

Tulsa, Oklahoma. He advanced to claims manager in Mississippi, and claims manager in Arkansas, in 2000. In 2010, he was appointed to managing director of Shelter Reinsurance, and then became the vice president in 2011. He graduated from the University of Central Missouri. He is a veteran of the U.S. Army.

TAMARA HOPKINS, M.D., joined JEFFERSON CITY MEDICAL GROUP in oncology and hematology on July 1. After graduating medical school at the University of Missouri in 1997, Hopkins completed her residency at MU and her fellowship at the Ellis Fischel Cancer Center. Hopkins is board certified by the American Board of Hematology and Oncology.

CENTERPOINTE HOSPITAL OF COLUMBIA welcomed PHIL SHERIDAN, MSW, as CEO. He has 25 years of corporate and senior executive positions in several behavioral health companies. Most recently he was vice president of hospital development at Haven Behavioral Health and CEO of Cottonwood Creek Hospital in Boise, Idaho. He earned an undergraduate degree and master’s degree in social work from Boise State University.

ROCKNE CORBIN was elected to become an executive vice president of SHELTER INSURANCE by the board of directors.

He currently serves as senior vice president and managing director of Shelter Reinsurance. He began his career with Shelter Insurance in 1991 as a resident claims’ adjuster in Nebraska, before being promoted in 1993 to claims supervisor in

STEVE SPELLMAN has joined John Rentschler at NORTHWESTERN MUTUAL as an associate.

Spellman has more than 13 years of experience as a wealth advisor in the banking/trust department industry. He has a background in financial planning and serving clients in a fiduciary capacity.

His focused specialty is in retirement planning to include IRAs and Retirement Plans. He holds the designation Certified IRA Services Professional from the American Bankers Association. Spellman earned a degree in business from the University of Missouri – Columbia.

CENTRAL BANK OF BOONE COUNTY has named GARRETT RUCINSKI as its new relationship manager. In this position, he will assist business customers with their financial goals. He is new to banking but has experience building relationships while working at the University of Missouri as a scholar

U P & CO M I NG

advisor and sponsorship and event coordinator. Rucinski earned a bachelor’s degree from Cedarville University in general communication.

SARAH MOREAU was named as assistant vice president, community outreach officer and ProsperU director. The community outreach officer primarily serves as director of ProsperU, a financial educational program designed to empower individuals and business owners with opportunities to grow. Moreau began her career with the bank in 2006 as a teller and has served as a lending officer and most recently as managing officer and branch manager for the Rock Bridge and Woodrail banks.

TIMBERLAKE ENGINEERING announced RUSSELL VINSON as a project manager. In this position, he will be designing energy-efficient buildings and staying informed on the latest engineering software, 3D modeling and design methods.

Vinson is a graduate of the University of Missouri with a bachelor’s degree in electrical/computer engineering. He became a licensed Professional Engineer in 2011.

DR. TINA OLSON, a faculty member at Columbia College, was recognized by the MISSOURI STATE SOCIETY FOR HUMAN RESOURCES MANAGEMENT COUNCIL at its annual conference. She was awarded the LEAD (Leadership, Excellence, Achievement and Dedication) Award. The award is presented to a professional in the human resources field who is an innovator, advocate and thought leader.

The award also recognizes a member of the society who holds an outstanding record of volunteer service to the profession.

IEDC ACCREDITED

WE CREATE OPPORTUNITY REDI is a vital link to our community’s thriving economy.

REDI’s private/public partnership works to attract employers who create hundreds of jobs in Columbia and Boone County.

REDI collaborates with existing businesses to strengthen our workforce and help create and sustain living wage jobs that support families.

REDI helps entrepreneurs grow new businesses.

REDI is committed to Attract, Expand and Grow businesses and jobs for our community.

To learn more about REDI, visit ColumbiaREDI.com 500 E. Walnut St., Suite 102, Columbia, Missouri, 65201 573-442-8303

IEDC ACCREDITED

KAYLA MCDOWELL joined SOCKET as a content and digital marketing specialist.

She will focus on coordinating, planning and creating content as well as social media and digital advertising strategies. McDowell holds a journalism degree from the University of Missouri – Columbia.

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MARKET OUTLOOK

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Getting to Know John Glascock New City Manager Committed to Columbia

by MELODY PARRY | photo by L.G.PATTERSON

I

n July, John Glascock was named Columbia’s city manager, which he has called his “dream job.”

In November he was tapped as interim city manager after Mike Matthes resigned. While Glascock initially wasn’t interested in the city manager position, his perspective changed while he occupied the position.

Glascock is a Boone County native, even earning his bachelor’s degree in civil engineering from the University of Missouri – Columbia. He has worked for the city since 2003 in the public works department. CEO staff sat down with him to get more insight into the man at the helm of the city.

What has surprised you most during your term as interim city manager?

“I was really just surprised about how much the city council really cared about the city, the community and the staff.

Years ago, as a department director, we used to have personal time with the city council. However, over the years we stopped doing this. I think it’s important for staff to have more interaction with city council members. Recently, Mayor Treece has gotten us together and we just talked. It helps build our relationship.”

What is your highest priority now that you’ve been named city manager?

“My biggest goal is to stabilize income and expenses. Right now, expenses exceed income. The sales tax revenue is falling. I know in the future I need to have a conversation with Columbia citizens to find out their priorities and how they want to fund them. Should we consider a use tax or a municipal gas tax — that way it’s not just citizens paying. Right now business licenses are capped at $750 regardless of the size of the business — is there a revenue stream there? We have to take a good look at everything.”

You’ve worked with the City of Columbia since 2003. What do you want Columbia residents to know about their city?

“Columbia’s regarded as one of the top cities in the U.S. in a number of national studies, and sometimes I think we take that for granted. Now we don’t realize how special the quality of our community is. We just expect it.

It’s a top city because people invest a lot of time in this community in a number of areas. Columbians are

more engaged. They may not attend council meetings, but they’re involved and aware. We get a number of phone calls and emails on many issues.

As a city manager, I believe if you’re connected to people and hearing their concerns and thoughts, you’re making a difference.”

As a Boone County native, what’s your favorite spot in the city and county?

“In Columbia, my favorite spot is right here — at my desk looking out of the window. I can see everything — the iconic keyhole art, The Tiger Hotel sign, the banks. I see women with strollers, business owners, students — it’s a great view.

In Boone County, my favorite spot is traveling the river roads in southern Boone County. I spent a lot of time on those roads. In fact, that’s where I learned to drive.

What’s something people don’t know about you?

“I’m truly an introvert outside this job. I’ve always been a homebody.

Truthfully, I’m more of a talker than a speaker. I’m more comfortable speaking one-on-one than to a group.”

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AMY MUTRUX

DIRECTOR OF ACTIVITIES Amy worked at Mutrux Automotive for five years, and jokes that the most important lesson she learned was to remove the gas nozzle before driving away! In all seriousness, she says she learned responsibility and the importance of regular vehicle maintenance.

Today, that sense of responsibility comes into play every day in Amy’s work with seniors. “I get to help keep our senior residents engaged and having a good time. Working within my budget is a hard task, but I was able to find transportation for our seniors at a lower cost, allowing us to save that money for a monthly luncheon.”

ALEX FREDETTE

SECOND LIEUTENANT, U.S. MARINE CORPS At 16, working at Mutrux Automotive was Alex’s first job. He worked there until his senior year of college. He says the most important lesson he learned was about customer service. “People may forget what you said or what happened, but they never forget how you made them feel.

The Mutruxes always made sure they did what was right.”

After studying mechanical engineering and interning at Rockwell Aviation, Alex decided to enroll in officer candidate school with the U.S. Marine Corps. Today, he is proudly serving his country.

TYSON MUTRUX

MUTRUX INJURY LAWYERS, ATTORNEY ARMY VETERAN Tyson worked for his parents’ automotive service for three years, and enjoyed interacting with all the customers. He says the most important lesson he learned was how to work closely and successfully with other family members. “It’s not easy, but it can be a fun experience.”

After serving in the Army, Tyson wanted to do more, and decided a career in law would be a great way to continue helping his community.

And he has — early in his career, he was able to assist veterans in obtaining affordable representation. He continues his efforts today and was voted one of the top 10 lawyers in St. Louis.

WE DON’T JUST PRODUCE GREAT WORK,

WE DEVELOP SUCCESSFUL COMMUNITY LEADERS. We are community-involved and committed to service, and are one of the rare fullservice gas stations in Columbia. At Mutrux Service, we pump your gas with a smile and check your fluids, clean your windshield and fill your tires. We also do all major auto repairs, including brakes, transmission work, engine repair, air conditioning, shocks, struts, exhaust, oil changes, inspections … well, we can do almost everything a big shop can do (excluding body repair) ONLY BETTER. We pride ourselves on giving personal customer service and care about our customers.

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ENTREPRENEURIAL SPIRIT

LOCAL ENTREPRENEUR HITS THE NATIONAL SPOTLIGHT

BY OLIVIA DESMIT

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PROVIDED PHOTO

JOSH HENDERSHOTT HAS ALWAYS BEEN A LOVER OF THE OUTDOORS. Hiking, fishing, hunting and camping are his escape when the stress of his career as a senior spine specialist for NuVasive gets to be too much. But, his love for being in nature goes further than helping him unwind. In 2017, it enabled him to launch his own line of outdoor gear products.

“I love to hike, fish, hunt — basically any activity outdoors,” Hendershott says. “I started researching hiking products and had an idea for lightweight packable pocket-sized gear. I came across a product called a pocket blanket and it was okay — but it wasn’t waterproof and I knew that I could create one that was a lot better.”

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Hendershott’s first product, an improved — and waterproof — pocket blanket, rapidly materialized from an idea into a product sold globally. He partnered with friends Patrick Bryant and Colin Schuster to do a photoshoot on his property near the Missouri River and Pike Trail was born.

“My family (my three daughters, my wife and I) and a few friends, hand-cut a trail on our property that wound through cedar trees and opened up to a bluff that overlooked the Missouri River. We had a lot of really great times on that trail — and put a lot of hard work into it. That’s where the TRAVIS SMITH

name for the company comes from.”

Pike Trail began selling pocket-sized gear, ranging from 1 to 3 pounds, on Amazon.com, using the photos taken on Hendershott’s property. “Our gear is minisized, which means it’s as small as we could

on Aug. 26 and featured Pike Trail’s gaiters,

have done any of this without friends and

get that piece of gear to be,” Hendershott

which unlike traditional hiking gaiters, fold

family that have helped me along the way.

explains. For example, the pocket blanket is

up and fit into a little bag and are ruggedly

They were my original beta testers and

about the size of an outstretched hand and

designed with stainless steel buckles to last

helped me make and design the products

can fit in most pockets or be attached to a

longer. Leg Gaiters cover the gap between

the best that I could.”

backpack with an included carabiner.

your shoe and pant and keep snow, dirt and

Things were relatively calm in the world of Pike Trail until Hendershott received a

While the gaiters were featured on

Currently, consumers can only purchase Pike Trail gear through the website — PikeTrail.com — or on Amazon.com. This

call a few months ago from The American

“NewsWatch,” Hendershott’s favorite prod-

was a great way to start the business and test

Movie Channel (AMC) Network, which

uct he’s created so far is the sleeping bag

the products on a mass scale, Hendershott

produces and airs popular shows such as

liner with a full-length zipper. “It’s great for

says, but he’s hoping to branch out locally.

“Mad Men” and “The Walking Dead.” An

camping and for traveling in general. You

“We’re selling globally through Amazon, but

executive had ordered a Pike Trail product

can use it when you’re sleeping in a hotel if

we aren’t selling in local shops, like the Alpine

off Amazon and liked it so much that he

you don’t want to sleep on their sheets and

Shop and Walt’s Bicycle & Wilderness. I’d like

decided he wanted to learn more about

are worried about bed bugs. You can use it

to start selling a lot more locally to support

the entrepreneur behind the idea. “I got

in your sleeping bag when you’re camping

our area businesses and provide gear for

a phone call from the AMC office saying

for several days. My kids love using it on

our great community. And if this gets big

that they wanted to do a shoot with our

sleep-overs at their friend’s houses. There’s

enough, I’d love to either start or support

products, and that turned into a review last-

just so many different uses for it.”

a charitable foundation. I have a passion

ing more than 2 minutes on a show called

26

water from going into your shoes.

Although Pike Trail has already celebrat-

for kids that never really get to experience

‘NewsWatch,’” Hendershott says. “It reaches

ed success, Hendershott is far from done.

the outdoors — those that have never been

96 million households across the country

“I’m always in beta mode and I shoot for

taken fishing or hiking and maybe don’t

and features interviews with celebrities and

perfection when it comes to our product

have the means to do it,” he says. “Being

America’s Top Entertainers such as Bradley

line. I know perfection is not possible, per

in nature is very important for me and

Cooper, Jennifer Lawrence and Mila Kunis

say, but that doesn’t stop me from trying,”

since I’m in a stressful work environment,

(just to name a few), breaking technol-

he says. “We’ve honed into a niche market

connecting with nature brings me back to

ogy, new gaming and the latest gear from

that seems to really want and need the

ground zero. I think everyone should be

emerging entrepreneurs.” The review aired

products we are creating. But, I couldn’t

able to experience that.”

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“

I got a phone call from the AMC office saying that they wanted to do a shoot with our products, and that turned into a review lasting more than 2 minutes on a show called ‘NewsWatch.’”

FALL 2019

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L.G. PATTERSON

— JOSH HENDERSHOTT

27

Health care is a fascinating discussion: the ever evolving technology that saves lives and restores hope. But technology alone has not made Columbia the medical mecca of the Midwest. In the following pages you’ll read about everyday champions who are on the cutting edge of medical advances or those in the industry who just make our lives a little more comfortable. We are calling this section Health Care Heroes and are highlighting researchers, physicians, clinicians and caregivers who are making a difference right here in Columbia.

Health Care Heroes

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JOSEPH BURRIS,MD Associate Medical Director BOARD CERTIFIED BY THE AMERICAN BOARD OF Physical Medicine and Rehabilitation, Dr. Joseph Burris specializes in stroke and amputation rehabilitation. Among his many roles, he serves as Associate Medical Director, Rusk Rehabilitation Hospital, Professor of Clinical PM&R, University of Missouri School of Medicine and as the Medical Director of Stroke Rehabilitation for MU Health Care Missouri Stroke Program.

He enjoys helping people recover from neurologic and musculoskeletal illnesses and injuries to regain their best possible functional outcome, and says outcomes for Rusk Rehabilitation Hospital have exceeded state and national averages for many years. Dr. Burris attributes this to the expertise and passion of the hospital’s healthcare professionals. He cites the “amazing physicians, nurses, prosthetists, orthotists, social workers, psychologists and counselors who help people recover from serious illnesses and injuries.”

Dr. Burris strives to be approachable and affable, taking a serious yet optimistic “rehabilitative” approach. “I do not wish to minimize the impact of serious medical illnesses and injuries on people’s lives. We have to acknowledge that serious events occurred and move on with recovering from them as best possible.”

He has seen major changes in his field recently.

“I am amazed at the impact of interventional stroke care and how this has helped more people survive otherwise deadly strokes. However, when these people survive, they have often significant issues that must be addressed with rehabilitation. For people with amputation, improvement in the prosthetic componentry has allowed them to be more functional with their lives after amputation.”

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Health Care Heroes

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HEATHER GESSLING, MD Family Medicine DR. HEATHER GESSLING WAS DRAWN TO FAMILY medicine during her third-year family medicine rotation. “The challenge of seeing a wide variety of medical conditions while at the same time building real relationships with families cemented my decision to enter this field,” she says. “I love problem solving and helping people be very healthy, so family medicine is perfect for me.”

She enjoys taking care of all ages and a broad range of conditions, including diabetes, hypertension, thyroid conditions and obesity, as well as acute illnesses and wellness exams. “I hope that patents see me as their medical home and start with me first for any need that they may have.”

Physician-owned and independent, the Missouri Medical Group (MMG) includes family medicine, neurology and dermatology. It represents a model for health care that is unusual in Columbia. Independent practice offers patients a personalized care relationship free from the corporate influences of today’s mega-health-system environment. MMG doctors believe that the best medical decisions are made not by corporate administrators, but by patients working closely with their physicians.

Dr. Gessling is plesaed to be a part of MMG’s launch of a family practice in Columbia. It comes at a time of need for primary care — recent studies show a shortage of primary care physicians in Boone County. And among existing primary care providers, independent or private practice primary care physicians are especially scarce. Dr. Gessling and the rest of the MMG staff are excited to offer Columbia a different option for primary care that is accessible, personal and comprehensive.

MISSOURI MEDICAL GROUP 525 N. Keene St., Ste. 301 573-449-2141 | missourimedicalgroup.org

Health Care Heroes

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EDDIE W. RUNDE, MD Founder A NATIVE OF MEXICO, MISSOURI, DR. RUNDE HAS BEEN dedicated to improving the health and safety of workers in mid-Missouri since 2002. His practice, Runde Occupational and Environmental Professionals, PC, specializes in occupational medicine, including preventive exams and work injury evaluation/treatment. He is the only residencytrained, board-certified occupational medicine specialist in mid-Missouri, and has been board-certified in occupational medicine by the American Board of Preventive Medicine since 2001. He was recertified in 2011.

“I became interested in doing occupational medicine when I was training to be a flight surgeon in the U.S. Navy,” Dr. Runde says. He takes pride in his practice’s impartiality. “In occupational medicine, people expect doctors to take sides,” he says. “We just evaluate patients and treat them so they get appropriate care as quickly as possible. This should make everyone happy — patient, employer and our staff.”

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2019 GLA SUV

Sized to fit in. Styled to stand out.

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Brandi Huebner and Sean McCollegan

New Event Venues Debut COOPER’S RIDGE OFFERS NEW CORPORATE EVENT SITE

BY COLLIN HOEFERLIN • PHOTOS BY L.G. PATTERSON

I

n the past decade alone, Columbia has seen its population increase by almost 15,000 residents (to a total of nearly 125,000). Many of those residents were attracted by the city’s strong, and growing job market, good public schools, and the appeal of a combination of Columbia’s small-town feel and big-city amenities. As the city has grown, so too, has the need for venues capable of hosting a variety of gatherings, ranging from weddings to corporate events.

Fortunately, several attractive new alternatives have recently opened.

The first, Cooper’s Ridge, is located approximately 20 miles west of Columbia in Boonville. A few years ago, husband and wife team Sean and Kelly McCollegan, along with their thenbusiness partners, decided to open a

venue capable of hosting both weddings and corporate events in the area. After looking at various properties, they found a 38-acre spread west of town that was previously home to the Sieckman Furniture store.

Over the next year, Sean and Kelly worked hard to refurbish the dilapidated remains of the furniture store and bring their vision of creating the venue to fruition. During this time, the McCollegans’ original partners decided to leave the venture, at which point another couple, Jeff and Brandi Huebner, bought a stake in the business.

After more hard work completing renovations and getting everything into place, Cooper’s Ridge hosted its first event, a wedding, in May of 2018 and, according to Brandi, a few months later,

in August, things began to really “take off.”

In the little more than a year later, Cooper’s Ridge has hosted dozens of additional weddings and corporate events, including 54 so far this year.

According to Brandi, the venue has seen roughly a 50-50 split between weddings and corporate events. However, the number of corporate events they have been and will be hosting has been “snowballing,” as more people are becoming familiar with the venue and all it has to offer.

Despite its close proximity to Columbia, Cooper’s Ridge has a very relaxed, rural feel to it and offers guests a welcome reprieve from the hustle and bustle of the city. Additionally, Cooper’s Ridge aims to be as accommodating FALL 2019

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as possible. Event hosts are given the freedom to choose anyone (with a license) who they’d like to cater their event, instead of restricting hosts to choose from just

additional fees after the fact.

With Cooper’s Ridge open for barely a year, they’re “focused on improvement [and] taking things as they come,” Brandi

Cooper’s Ridge has a very relaxed, rural feel to it and offers guests a welcome reprieve from the hustle and bustle of the city. a few select catering partners, as many event centers require. Cooper’s Ridge also prices events all-inclusively, so event hosts know ahead of time how exactly much their event will cost and won’t be hit with 34

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says, and that the venue is still a “work in progress” as they keep an eye toward the future. The partners hope to find additional ways to take advantage of the land at their disposal, possibly adding

additional residences for guests as well as using some of the land for agricultural cultivation.

The second venue recently opened is the Atrium Events Center. Located in the heart of downtown Columbia, on the corner of Ninth and Walnut Streets, the Atrium Events Center is the latest in a number of businesses that have occupied the property, beginning with the Powers House Hotel in the late 1800s and also including a furniture store, an Oldsmobile dealership, and, most recently the Parker Funeral Home.

The property is now owned by John Ott and the Atrium has been leased to

and is managed by Travis Tucker, owner of Bleu restaurant. According to Tucker, the renovations required to repurpose the building were extensive, with little more than the walls and frame remaining from the original structure.

According to Tucker, the Atrium is different from other event venues in The District in that it will provide more space than many existing options, with room for 400 seated guests or 600 at “cocktail hour” events. It also boasts a bold “industrial modern” style that “holds a character and charm unique to Columbia,” Tucker says. The Atrium opened in early August of this year and

has already booked a burgeoning list of events for 2020.

Finally, the Drury Plaza Hotel Columbia East, located at the I-70/

meetings for up to 300 individuals. This is Drury Hotels’ second property and event center in Columbia, with the other being located near the intersection of I-70

The Atrium boasts a bold “industrial modern” style that “holds a character and charm unique to Columbia,” Highway 63 intersection, opened last summer. In addition to its 210 guest rooms, the hotel also houses an 3,200-square foot convention center able to host a wide variety of events and

and Stadium Boulevard.

With these recent additions, companies and residents in Columbia and surrounding communities now have a broader variety of places to choose from.

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Insuring

Shelter’s Future MATT MOORE STEPS IN AS NEW CEO OF SHELTER INSURANCE

BY JACK WAX • PHOTOS BY L.G. PATTERSON

T

here is something reassuring about Matt Moore’s presence. Maybe it’s the steady, calm tone of his voice.

Maybe it’s his thoughtful demeanor or his old-style manner of making a guest feel at home. He’s formal, dressed in his ironed white shirt and tie, but not stiff. At age 63, he radiates contentment with his lot in life, but as the new CEO of Shelter Insurance, there’s nothing complacent about him.

Moore has been preparing for his role at Shelter for the past 35 years, since starting out with the company as a claims’ adjuster in Little Rock, Arkansas. Very much a product and believer of Shelter’s corporate culture, Moore embodies the emphasis the company places on experience. “I think all our CEOs have been people who have grown up in the company,” he says. “We feel there’s value in that and in stability.”

But the purpose of being rooted in the company’s history isn’t to repeat the past. Moore looks forward to shaping Shelter’s response to new industry trends, such as autonomous cars and smart homes. Both those innovations could have significant impacts on the insurance business. “My years of experience and knowledge of the company give me a feel for the ebbs and flows of the business. As CEO, you just have to know how to navigate those,” he says.

When asked what has kept him working at Shelter Insurance for all that time, he responds, “Believing in what

we do and the way we do it. Through the years, what resonates with me is the integrity of the company and the corporate culture that has a family feel to it.”

Moore delivers those lines sincerely and not with the practiced gloss of a prerehearsed talking point.

Although many companies profess to having a family environment, few can

but a mom and pop business. As the third largest non-governmental employer in Columbia, about 1,100 people go to work at Shelter headquarters each day. Another 800 employees work in the field. In addition, the company works with 1,370 exclusive agents and 900 independent agents through its AmShield and Haulers subsidiaries. Its online insurance divi-

“I think all our CEOs have been people who have grown up in the company. We feel there’s value in that and in stability.” - MATT MOORE point to several generations of family members actually working for the same company. “A lot of husband and wife teams work at Shelter, and the children of agents follow in their footsteps, along with children of our employees. That shows me that the parents think it’s such a great company that they want their children to experience it, too,” he says.

Shelter may have several generations of families in the workforce, but it is anything

sion, Say Insurance, has a presence in five states. “We’re a super-regional company, operating in 21 states. We have a reinsurance operation that write in more than 60 countries, providing insurance for other insurance companies,“ he says. “We feel like we are a big company, but we try not to act like a big company.”

Shelter is very much a part of the global business community as well as the Columbia community. Moore takes pride FALL 2019

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in Shelter’s community contributions — ranging from its landmark fountain that is lit with a kaleidoscope of colors during the summer to the Christmas tree lighting in the winter, to the summer concerts in Shelter Gardens.

Despite his 20 years of living in Columbia, his southern twang reveals his Arkansas origins. He and his wife,

Miller as co-president. As chair-elect of the Columbia Chamber of Commerce, he will soon become that board’s leader, and he manages to find time to serve on the board of First State Community Bank. His friend and fellow golfer, Drew Smith, vice president at First State Community Bank, has observed Moore’s influence on Shelter and the community.

“You go out there, and you put your integrity on the line, every Saturday.”

- MATT MOORE Rhonda, have raised their two children in Columbia, and are currently enjoying their role as grandparents of three with another one expected soon.

In addition to his work at Shelter, Moore is on the board of Columbia Boys and Girls Club, where he serves with Joe

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“He has a great impact on the people who know him because he always lifts up the people around him. If you know Matt, you don’t want to disappoint him.”

Smith is also impressed with Moore’s steadfast personality. “He is able to stay level-headed, calm and fair in really

intense situations. He’s a calming force that keeps people on the right track.”

Those are useful traits for the CEO that Moore is today, but his 16 years officiating SEC footballs may have had something to do with the cultivation of these traits. Throughout football season, Moore would leave his quiet, safe office at Shelter to spend his weekends on the football field, trying his best to make fair calls and ensure that he didn’t get in the way of 300-pound players intent on knocking down anyone foolish enough to get between them and the ball. “You go out there, and you put your integrity on the line, every Saturday,” he says.

“We have a saying among officials that we were there to be the calm in a sea of chaos,” Moore says.

Whether as the CEO of one of the nation’s major insurance companies or as an SEC referee, that’s a goal that has defined Moore’s character.

As we head into the last quarter of the year – with a coaching hat on – I must ask “Where are you on accomplishing your personal and business goals for 2019?”

Does this question make you uncomfortable? My clients expect this question as we do a goal-accomplishing check regularly. How are you doing? Where do we need to dedicate more attention?

Whether you are new to goal setting or an old pro you may benefit from a quick review of theNextStep goal-accomplishing process.

Clarify Your Priorities: Before you can effectively set goals, your process can benefit from taking inventory and clarifying your priorities. Where am I in my life journey? What is my destination? “Start with Why”, by Simon Sinek is a great tool for identifying your why. The life wheel exercise can be helpful in clarifying your priorities.

Develop Written Goals: I found the best goal setting tool was used by my son’s fifth-grade elementary school teacher.

It is a simple one-page form and includes everything that good goal setting encompasses. The goal statement is Specific. The goal sheet includes (my favorite part) a plan, or Executable Strategy – with Specific and Measurable action steps. They set a goal each quarter, an element of Timeliness for accomplishing the goal. Accountability is introduced by including ‘who have I discussed my goals with’, ‘how will my progress be evaluated’, and finally ‘how did I do’?

Develop an Executable Plan: Well developed and written goals establish clear objectives. An executable plan makes it all happen, outlining specific action steps, with clear ownership for each step. A strong executable plan includes accountability check-ins to keep goals and action steps top of mind aware for you and your team.

Accomplishing goals will accelerate the success of you and your team. Where are you on accomplishing your personal and business goals for 2019? Would having a business coach as a guide and accountability partner help? An easy first step might be a free coaching session with Tom. Many people find that one session creates that boost of energy that gets them moving in a positive direction.

Tom Trabue, CEO of theNextStep, assists individuals and business teams in the goal-setting process.

His mission is to bring out the “inner awesomeness” of every client and accelerate their personal growth.

573-489-2091 FALL 2019

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Greg & Donna Bonnot OWNERS

DESCRIBE YOUR BUSINESS AND HOW YOU’RE MAKING A POSITIVE IMPACT ON THE ENVIRONMENT. We have been in business since 1989 — 30 years of experience in well drilling, well pump installation and repair and geothermal drilling. All of our employees are licensed with the Missouri Department of Natural Resources (DNR). When we come across a well that is abandoned or no longer in use, we highly suggest filling it according to DNR standards so that it does not contaminate the ground water/other wells in the area.

HOW CAN READERS BE MORE ENVIRONMENTALLY FRIENDLY? Water is our most precious natural resource. Be mindful of how you are using your water. Check for water leaks, make sure your system is running properly, be conscious when watering lawns and do not use chemicals around the well head.

B&H Well Drilling & Pump Service, Inc. 157 Mari Osa Delta Lane, Jefferson City | 573-455-9111 | BHWellDrilling.com

We know how… to revitalize & reuse medical equipment Services for Independent Living strives every day to save thousands of dollars and reduce landfill waste through our Durable Medical Equipment (DME) program.

Gently used, clean and fully functional medical equipment is donated to us by individuals who no longer need it; by their family, friends, and caregivers; or by local organizations.

It is then cleaned and refurbished for distribution to those in need to help with everyday activities.

This is just one way we continue our mission to empower people with disabilities, seniors, and veterans to maximize their independence in the community.

573-874-1646 silcolumbia.org

2016 Resource Conservation

2017 Mayor’s Award

HAVE SOMETHING TO DONATE? PLEASE CALL FOR MORE INFORMATION 40

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RenewMissouri JAMES OWEN PURSUES ENERGY EFFICIENCY

BY JACK WAX PHOTOS BY L.G. PATTERSON

J

ames Owen is in the midst of a busy afternoon at the Columbia headquarters of Renew Missouri. Yesterday, he was in Springfield. Tomorrow, he’ll be in Kansas City.

As he sits before his desktop computer, his iPhone watch begins to vibrate. He apologizes for the interruption, glances at the name of the caller, then resumes speaking. It seems only fitting that he speaks with burst after burst of energy, explaining clearly but rapidly the issues confronting Renew Missouri. After all, the organization he heads is focused on energy, and he works daily to promote energy efficiency and renewable energy sources throughout the state.

Although most people have never heard of Renew Missouri, its influence ripples from Columbia to Jefferson City and throughout the state. “We promote energy efficiency laws and we work with utility companies to fund energy efficiency programs,” Owen says.

“Through these energy efficiency programs, we’ve been able to shut down the equivalent of two power plants.”

Owen regularly argues before the Missouri Public Service Commission, supporting rules that promote renewable and efficient energy. He also keeps an eye on proposed

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We’re at a crossroads right now where we have to decide if we going to move to the future or get stuck in the past,” says Owen.

utility rate changes and advocates on behalf of consumers. Although Owen, an attorney, has been Renew Missouri’s executive director for only a few years, he came to the job as a seasoned advocate with an insider’s understanding of state government. He served as a judge in southwest Missouri before assuming the duties of state public counsel for the Public Service Commission. “We spend a lot of time before regulators,” Owen explains. “Sometimes we support the utilities; sometimes we oppose them.”

Renew Missouri has a reputation for being effective. “It’s a night and day difference since they started,” David Woodsmall says, executive director of Midwest Energy Consumers Group.

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Woodsmall represents the interests of large commercial customers before the same governmental agencies as Owen.

“Since Renew Missouri became active, you’ve seen the utilities in Missouri propose and build a number of wind plants and offer solar energy,” he says.

Originally, Renew Missouri emphasized the adoption of solar power, but after voters passed the Missouri Clean Energy Act in 2008, its focus broadened. The act established a mandatory renewable energy standard, calling for the investor-owned utility companies to obtain 15 percent of their electricity from renewable sources by 2021. Before this standard was set, Missouri was ranked 32nd among other

states in renewable and efficient energy.

“Now we’re 24th,” says Owen,” and our goal is to make Missouri a top-20 state for energy. That’s our mission.”

Efficient and renewable energy, such as solar and wind power, will play an increasingly important role in Columbia.

Recently, the Columbia City Council unanimously passed the Climate Action and Adoption Plan, which has goals of reducing greenhouse gas emissions for municipal power generation by 50 percent by 2035 and eliminating them completely by 2050.

Those goals are becoming more reachable each day. Due to technological advances, farmland that was previously classified unsuitable for generating wind-

“

WE’RE AT A CROSSROADS RIGHT NOW WHERE WE HAVE TO DECIDE IF WE ARE GOING TO MOVE TO THE FUTURE OR GET STUCK IN THE PAST,

“I think for Missouri to be competitive and improve its economy, we’ve got to embrace renewable energy.” James Owen

I think for Missouri to be competitive and improve its economy, we’ve got to embrace renewable energy.”

- JAMES OWEN

powered energy is now sought after for wind farms. These technological changes are being felt here in Boone County, where E.On, a Germany-based company, is testing the winds and political climate for the development of a wind farm in Harrisburg. In response to this possibility, the Boone County Planning and Zoning Commission is considering whether wind farms can be established within the county.

“We’re at a crossroads right now where we have to decide if we are going to move to the future or get stuck in the past,” says Owen. “I think for Missouri to be competitive and improve its economy, we’ve got to embrace renewable energy.”

Other states that are open to energy innovation are pulling ahead of Missouri.

Owen points out that Iowa’s laws and policies allow businesses to make their own power. “That’s why Google, Apple, Facebook and Amazon have moved substantial facilities to Iowa. There’s no reason we can’t do those same kinds of things in Missouri and attract those same types of people here,” he says.

Owen bases his arguments for more efficient energy on the science of economics, not on earth science.

As an individual living in the era of global warming, he is concerned about greenhouse gas: as an executive director, he speaks to the public and to politicians about the economic benefits of renewables. “I don’t see this as a partisan issue. This is a dollars and cents issue,” he says.

Missourians pay more for their power as a proportion of their household budget than most other Midwest states, about 31 percent. “If I can bring that down a couple percentage points, that seems like a winning argument to me,” he says.

A bright yellow costume hangs on the closet door near Owen’s desk. It’s a sun costume, Owen explains. Previously a staff member would wear it to lead the organization’s Chasing the Sun 5K fundraiser. The race has since been renamed the Earth Day 5K Run, and contestants no longer have to chase after someone wearing the sun costume. But with Owen at its head, Renew Missouri continues to chase after every penny consumers can save through efficiency and renewable sources.

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Energy & The Environment

Top leaders discuss how to meet energy demands amid a changing climate.

BY OLIVIA DESMIT • PHOTOS BY L.G. PATTERSON

DURING JUST THE PAST YEAR, numerous disasters, both natural and man-made, have contributed to the climate crisis. Just this past August, a wildfire razed much of the Amazon rainforest — destroying trees that help reduce the amount of greenhouse gas emissions in our atmosphere. Problems such as this can seem far from home, but eventually climate change will affect every person on this planet.

In response to growing public concern

award-winning chef Jeff Guinn catered the

when it came to subjects such as how the local

Publisher Emeritus Fred Parry hosted a CEO

Zimmer Media General Manager Carla

companies should be responsible for and how

about the environment, Inside Columbia

Roundtable at Zimmer Communications with eight leaders from local environmental and energy companies. The event was

sponsored by the Broadway Hotel. The hotel’s

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meal that accompanied the conversation.

Leible also sat in on the conversation about the environment.

While many of the participants are in

similar fields, everyone had a different voice

government should be involved, what utility to improve energy resiliency.

There are two main energy providers in

Columbia: Ameren, a nation-wide company, and the City of Columbia. Both these

CEO ROUNDTABLE

companies provide the energy that

and public health. “Economic choices

do their jobs, feed themselves and

shouldn’t be the primary focus,” Shorr

Columbians need on a daily basis to their families and exist comfortably.

Unfortunately, human actions have contributed to climate change and accelerated the rate of effects such as rising temperatures and changing

are important to a regulator, but they says. “It should be what is the public

health and what is the risk related

to the public, and then let the public debate the financial consequences.”

Tom Ratermann, general manager

rainfall patterns. In order to cope

of Boone County Regional Sewer

must be able to keep up with demand

local government, first and foremost,

with these changes, energy companies as summers get hotter and farmers require more water for their crops.

The

CEO

Roundtable

group

echoed these concerns and discussed

District, agrees. “I think the role of

is the public health. It’s dumpsters.

It’s waste water treatment. It’s public drinking water.”

Brent Voorheis, a wind energy

how both companies and individuals

advocate,

resilient when it comes to the

local government when it comes

in Columbia can become more

environment and fluctuating demand for energy.

local

businessman

and

farmer, has had some struggles with to clean energy. He and his wife, Rhonda, recently leased some of their

land for a windfarm and found that

A CROSSROADS Advances in technology have led to

a

crossroads

in

government

involvement, James Owen, executive

director of Renew Missouri, says.

“Before we had the technology we do now, some of the opportunities out

there required a monopolistic body.

It required one business or entity.

Now, I think, when you look at the

technology and how it’s evolved, people can have cheaper solar on the

BRENT VOORHEIS

roof; we can put wind turbines out

WIND ENERGY ADVOCATE

here in Boone County.”

But, he questions, should private

businesses and residences be allowed

to produce more energy and share that energy with the city. “I think ultimately

the

market

is

going

to change it; I think the City of Columbia has recognized that.”

Another advance in technology

“I think the role of local government, first and foremost, is the public health. It’s dumpsters. It’s waste water treatment.

It’s public drinking water.”

TOM RATERMANN

ROLE OF GOVERNMENT

getting the paperwork for the permit

When it comes to laws concerning the

to go through took much longer than

on how involved the government

company that we signed the lease with

concerns Columbians is government

top 10 wind development companies

environment, there is a range of beliefs

expected — around seven months. “The

should be. One area that especially

is called E.ON and they’re one of the

involvement on the local level. David

in the U.S. and they have offices in

Shorr, partner

at

Lathrop

Gage

and former director of the Missouri

Department of Natural Resources, says that the main areas local government

should be concerned with are risk

Chicago, Austin and San Francisco, but I don’t think they’d been involved with a county that required as much

paperwork for a permit as what they ran into in Boone County,” he says.

that Chris Ihler, CEO of EnergyLink, believes will affect energy is the increase

in

demand

for

electric

transportation. “I think that electric

cars are going to be on our grid

BARBARA BUFFALOE

far before we’re ready to receive

CITY OF COLUMBIA

that battery — especially here in Columbia,” he says.

Barbara

Buffaloe,

sustainability

manager for the City of Columbia, agrees and believes that this demand can be beneficial. “When we’re

trying to replace some of our existing

generation capacity with renewables, there’s the potential to partner those two things together so that we have

our existing contracts that we have as

well and we can see the potential of this

demand growth in transportation,” she says. “We might be able to help fill

that with more solar wind, and other forms of renewable energy.”

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CEO ROUNDTABLE

CONSUMER UNDERSTANDING

the years. “Ten years ago, we talked

this topic, nor should they, because

survey said they would support 100

million but now we measure in parts

demands. And to me, that’s a public

75 percent of Columbians in a recent percent renewable energy if the cost increase were from 10 to 15

percent, according to Ryan Williams, assistant director of Columbia Water

don’t know the difference, and yet it’s continually being thrown at

them, so they think it’s bad even if

health issue, and in part it’s our job to make these choices as cost neutral as possible.

“So I think it’s really a difficult

task that the folks who work in the

the cost increased 30 to 50 percent.

range when it comes to community

that cross section of people who can

more people are asking where our

customers that are very eager to

percent said they would support it if “One thing we’ve noticed is that

energy comes from or how clean is

ENERGYLINK

per trillion,” he says. “Consumers

they have higher needs and higher

there’s no consequence.”

and Light. In comparison, only 30

CHRIS IHLER

about pollution in terms of parts per

our water and they’re asking those questions I think because they’re seeing social media telling them

that they should be concerned about plastics,” Buffaloe says. “Plastics are

being recycled in Columbia, by the way, but when we did the survey for

the Climate Action and Adaptation Plan, we heard from both ends of the spectrum.

“I replicated a study from 1979,

and it showed that community members just assumed that buildings

will get more efficient, energy

Williams agrees that there is a wide

understanding. “Certainly we have manage their own energy portfolio and they’re the ones that are more aggressively

demanding

more

renewable energies,” he says. “On the

city have because they have to serve afford these kinds of changes and are

willing to advance the ball cash-wise

versus people who have no cash and are trying to figure out how they’re going to survive.”

kind of opposite corner of that, you

COST OF INACTION

able to talk to some of our customers

comes to the environment in smaller

know, I’ve had the privilege of being

One of the biggest questions when it

who just can’t afford to keep their

cities is, “What if we do nothing?”

lights on and their bills paid, so

According to Shorr, the biggest

they’re the ones that are, ‘Well, don’t

risk is demand for change. “The

this.’ How do we make sure that we

nice, easy slope — it’s affected by

forget about me when you’re doing include everybody in this and are

capable of making sure that everyone

has a fair and equal opportunity to

“One thing we’ve noticed is that more people

are asking where our energy comes from or how clean is our water.”

BARBARA BUFFALOE

demand for change is not on this

the media. It’s affected by events.

It’s affected by politics. So, I think

the curves are a big problem, and I think it’s understated, and

sometimes it means go slower, don’t go faster. Because if we get some of the levels that scientists

are predicting in our drinking or waste water, our expenditures are

going to be enormous, and if we move too fast, we may not get the economic opportunity.”

renewable energy and clean water?”

the City of Columbia is already

happening, so people don’t have to

percentage of our community that

impacts of climate change. “Health

will just be the standard.”

things that are important, and

distributed, and that will just be be an activist about it because that But, Shorr says, what constitutes

improved or clean has changed over

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But as Buffaloe reminds him,

will get cleaner, our water will be

Shorr agrees. “There’s a large

just worries about the day-to-day so I think a larger portion of our

community does not care about

spending money to mitigate the

is not often measured or easy to measure for people, and so when we

talk about making the air cleaner or

the water cleaner or just reducing

Chris Ihler

transportation emissions, then I

housing, and then get money back

“You look at Iowa, which isn’t any

and keep kids without asthma or

ways for utility-based financing to

we are, they have areas where they

have the potential to help air quality keep people out of the hospital. So if you look at what Columbia has, if

we were to do actions to reduce our

environmental footprint, you could

see about $158 million in avoided

costs. $158 million that can be spent on something else.”

Another issue when it comes to

for that, he says. “There’s lots of work on energy efficiency because I

do think that there is an issue with what pressure you put on the grid

and what issues you’ve got with

public health that can be addressed

with that because some of the best renewable energy is energy you don’t use, and I think that’s something we

more conservative or liberal than let businesses produce their own power, which is something that

companies like Google, Facebook, Apple, Amazon and Walmart want

to do. Those businesses move there.

There’s no reason why Missouri shouldn’t be getting some of those business opportunities as well.”

As a group, we need to determine

“How do we make sure that we include everybody in this and are capable of making sure that everyone has a fair and equal opportunity to renewable energy and clean water?”

the biggest priority and divert our

RYAN WILLIAMS

out what the biggest priority is,

public health, according to Owen,

don’t talk about very much because

of the conversation. We should

wind or solar.

is that efficiency is not often a part incentivize energy efficiency for

it’s not quite as exciting or sexy as “Big

businesses

and

big

utility companies and allow them

corporations want to move to

for

energy goals,” Owen continues.

to have more funding opportunities apartments,

low-income

communities that have sustainable

resources toward that, according to

JAMES OWEN

RENEW MISSOURI

Ratermann. “There’s a finite amount of

money

for

environmental

stewardship, and we have to figure and if it’s climate, we need to work

on climate. If it’s lead in drinking water, we need to work on lead in drinking water. If it’s nitrogen in

waste water, we need to work on that. But there’s a finite amount of money to go around.”

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JAMES OWEN

COMPANY RESPONSIBILITY Companies that supply energy certainly bear part of the burden when it comes to save the changing environment. “What’s a utility company going to look like 20 years from now?” Owen asks. “It’s hard for anybody really to have an answer for that. You know, when you look at

City of Columbia’s costs for utility service versus Ameren’s, it’s still

relatively pretty good. Now, Ameren

DAVID SHORR

is also incredibly coal heavy still. I

LATHROP GAGE

mean, they’re changing that. You’re

looking at wind farm developments you’re seeing in northwest Missouri and

northeast

Missouri. They’re

adapting, he says, is because there is a demand for it on the consumer side.

“Companies care about cleaner

energy because their shareholders

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that,” he says.

One thing that utility companies

could do differently to become

it as what their customers want, what

embrace nuclear production, Shorr

that’s crucial because I think they see their shareholders want, and the same

more environmentally friendly is to says. “One of the things that’s lost in

“What’s a utility company going to

look like 20 years from now? ” JAMES OWEN way with the City of Columbia. It’s

statistics is nuclear production is up in

Co-ops, however, are a little more

nuclear units is down and declining.

what this community wants.”

directors. But, he says, now the local

The reason that utility companies are

compliance costs that go along with

Ameren,” Owen continues. “I think

which is going to have the potential

their customers out of 1.2 million.”

INSIDE COLUMBIA’S CEO

and so they’re putting pressure on

tricky, Owen says. The decisions are

to power hundreds of thousands of

I

think it’s a good business model,

going to be at over 750 megawatts

of wind in the next couple of years,

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care about that and because they

reliant on who is on the board of

co-op is discussing investing in wind

and solar energy because it’s expected from the public and it’s more

spite of the fact that the number of It’s kind of odd that we’re watching them being eliminated when their

carbon signatures are very good.” But, as Owen reminds him, nuclear plants can be costly.

affordable. “It’s cheaper to have wind

ENVIRONMENTAL STEWARDSHIP

and shipping it in from Wyoming and

of the Columbia Center for Urban

and solar as opposed to buying coal

Billy Polansky, executive director

having to spend all the environmental

Agriculture, believes that municipal

CEO ROUNDTABLE

composting is one of the most prevalent

compost to maintain public health.

stronger adaptation of environmental

for commercial customers, for a fee. The

opportunities that could lead to a stewardship. “Municipal composting

is a part of the Climate Adaptation Plan,” he says. “For our customers in

the city, there is a huge opportunity

to capture the compostable waste and

create it into a marketable product,

which there’s a very high demand for.

Anything that came from a living thing

rots and creates compost and methane.

But, they do provide compost services

main issue, Buffaloe says, is that the component of the utilities department

that deals with composting is severely underfunded. “While we do offer composting services for commercial customers, we don’t advertise it heavily

or have a lot of uptake in it,” she says, citing funds and staff needs.

Another way that consumers can

There’s some capture of methane in

practice environmental stewardship,

the other things, which just have to

food waste, is to support clean energy.

the landfill, but it’s mixed in with all be buried, right? And so, if we could

separate those organic materials out, you could still capture the methane,

but you could have this food waste.

“When it comes to nutrients such as

nitrogen, we’re putting nutrients into our agricultural production and then we eat

it and then where do those nutrients go?”

Polasky asks.“We bury them in a hole.

along with composting their own In the case of Voorheis, this meant renting out part of his land for a wind

farm. “When I had this opportunity

A DECREASE IN RAINFALL DURING SUMMER

helping the environment. Number one — and I’m not going to deny it —

there’s some monetary benefit to me,”

he continues. “Number two, I spent 24

We should recycle. It’s a renewable

15 of it as board president. I have seen

does not actively promote its limited

commercial composting services, there

years on the Harrisburg School Board, what the influx of turbines can do for three, it was renewable.”

THE DEMAND SPIKE

private haulers to collect food waste.”

company is the coincident demand

The reason for this, Buffaloe says,

is because of public health issues. The

city has ordinances about garbage and

These vulnerabilities will affect our infrastructure, our community members and our economy, Buffaloe says. So, through the task force and community events, the city determined actions that would both reduce contributions to climate change and increase the city’s ability to be resilient.

There is a total of 161 actions within CAAP, with most aimed at reducing greenhouse gas emissions. By 2035, the city’s goal is to reduce greenhouse gas emissions by 35 percent and be entirely greenhouse gas neutral by 2060.

a school district tax-wise. And number

is no residential composting available and city ordinance does not allow

INCREASING THE AVERAGE NUMBER OF SUMMER DAYS ABOVE 95 DEGREES FROM 5 TO 50

says. The benefits extended far beyond

“Energy’s important. And I see a lot

produce food, but currently, the city

SOME OF THESE VULNERABILITIES OVER THE NEXT 30 YEARS INCLUDE

AN INCREASE IN HEAVY RAINFALL DURING SPING

were three reasons that I did this,” he

BILLY POLANSKY

resource that we can be using to

The CAAP was adopted in June of 2019 by the Columbia City Council. “The plan was a two-year process,” Barbara Buffaloe, sustainability manager for the City of Columbia, says. “There was a task force appointed by the mayor that basically looked at what are our trends, what are the vulnerabilities we could experience.”

to investigate the wind farm, there

“Energy’s important. And I see a lot of parallels between food and energy. We should recycle.”

of parallels between food and energy.

What is the Climate Action Adaptation Plan?

One concern within every energy spike.

Ihler

explains

that

it’s

essentially a spike period of energy use from 3 to 7 p.m. “Everyone gets

“To do that, we have to go through a variety of sectors: energy, buildings and infrastructure, waste, transportation, public health and natural resources,” Buffaloe says. “It’s a policy resolution, which is sort of like a visionary document for what we need to work on.”The Columbia City Council will most likely be appointing a commission to aid in evaluations of CAAP in the near feature, according to Buffaloe.

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CEO ROUNDTABLE

BILLY POLANSKY

CENTER FOR URBAN AGRICULTURE

home from work and turns on the

the short-term. “If we are able to cut

energy we will need in the future,

of thing. That means the grid has

our community won’t have to invest

reports are conducted around every

lights, turns on the oven, that sort to have a certain level of resilience

by the national standard but also by

TOM RATERMANN

the city standard to make sure that

BOONE COUNTY REGIONAL SEWER

that happens.”

One method that some cities are

employing is a bifurcated billing schedule, Ihler says. This involves having higher energy costs for

certain times of day — during peak demand — and lower costs during other times of day, such as at night.

“I personally think that if we

focus our efforts on driving down that coincident spike, it’s actually

COLUMBIA WATER & LIGHT

INSIDE COLUMBIA’S CEO

I

For electric companies, the perfect

customer would hypothetically use the same amount of power for 24

where we essentially analyze where we’re going to be in the next five

to 10 years to make sure that we’re going to have the resources to meet

that. Typically, it would mean do we

“When I had this opportunity to investigate the wind farm, there were three reasons that I did this,” he says. The benefits extended far beyond helping the environment.”

BRENT VOORHEIS

side that we can promote right

predict how much energy people are

do we need to invest in customer

now for our local community,”

FALL 2019

with that instantaneous spike.”

five years, he says. “It’s a process

need to invest in new generation

focusing on the long-term versus

I

years from now in order to keep up

hours each day, every day of the year,

Ihler continues. This is one way of

50

money into our own grid five or 10

integrated resource planning (IRP)

the most sustainable or the highest

layer of stewardship on the electric

RYAN WILLIAMS

the coincident demand spike now,

Williams says. “This way we can going to use. It’s the unpredictability that’s so hard to plan for.”

In order to determine how much

plants, and on the demand side, programs

to

incentivize

less

demand? And, typically, we would do a blend of the two.”

Tom Ratermann, Brent Voorheis, Billy Polansky, Barbara Buffaloe and David Shorr

Since electric growth is currently

that they get billed for the energy

fortunate to be in the Midwest

slope, that means that we most

idea how that’s applied or how it’s

about rising sea levels, intense

more of a flat line rather than a likely have enough resources. If

after the next IRP, the slope is still flat, the city won’t need to invest in

new resources for the time being, Williams says.

EDUCATION A common thread throughout the

conversation was that education is an essential asset when it comes

to environmental consciousness.

“One of the things that I see

from our customers (commercial, multifamily and industrial users)

that they use, but they have no

used or what that means. They just know they get billed for it. There’s

a disconnect when it comes to demand and how that can affect their community and our power grid. And so I think along with

where we do not have to worry

hurricanes or wildfires. But, with environmental impacts such as increased flooding, droughts and

rising temperatures, we still have to begin action to mitigate our effects on the environment. It is

“Eight times out of 10, I can talk to a customer who understands that they get billed for the energy that they use, but they have no idea how that’s applied or how it’s used or what that means.

They just know they get billed for it. ” CHRIS IHLER

is that there are things that we

whatever misinformation may be

through conversations such as

move the economy that they don’t

some clarity that could be provided

are able to begin discussing the

know about the big levers that understand,” Ihler says.

“Eight times out of 10, I can

talk to a customer who understands

going around, there’s actually just with some simple education.”

Although climate change is

impacting the entire world, we are

this CEO Roundtable that we best way to take action — for everyone involved.

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ROUNDTABLE RAPID FIRE

What should we be talking about?

BUSINESSES NEED TO LEAD

BY EXAMPLE. BILLY POLANSKY —

The poor and those on fixed incomes often can’t afford the rising costs and demands of increased environmental protection.

— DAVID SHORR

RENEWABLE ENERGY CAN LEAD TO ECONOMIC DEVELOPMENT. — JAMES OWEN

The CAAP’s integrated resource plan will help drive the energy mix and conservation programs as we move forward.

THERE’S A LOT BOONE COUNTY CAN DO AS FAR AS DEVELOPING WIND AND SOLAR. — BRENT VOORHEIS

— RYAN WILLIAMS

RENEWABLE ENERGY is currently more affordable than it ever has been and

businesses and residents should take advantage of current tax cuts and programs to make it even more affordable. — BARBARA BUFFALOE THE COINCIDENT DEMAND SPIKE CAN BE VIEWED AS ONE OF THE MOST IMPORTANT TRIPLE BOTTOM LINE IMPACTS WE MAKE FOR OUR LOCAL COMMUNITY. — CHRIS IHLER

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ENERGY CONSERVATION CAN PLAY A ROLE IN REDUCING RESOURCE CONSUMPTION. — TOM RATERMANN

We use a creative mix of custom engineered renewable energy products, such as solar, LED lights, HVAC, building automation systems, CHP, energy storage, and more to drive down your energy bills.

The best part is that we are your single source solution. Our team will design-build custom energy solutions designed to increase energy savings and help you navigate the financial currents to get you there.

Contact us to partner with your team now! Each month you wait is another moment lost towards increased profitability.

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PCE has a better plan. We’ll be upfront about completion time, industry trends, and give you straight talk about construction cost. And PCE’s Daily On-Site Management Process leaves little to chance.

Call PCE today and ask for Andy Bonderer. He’ll give you the straight talk you deserve, along with a plan for getting the job done right.

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www.pce-mo.com

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THE READING LIST

Four Books To Read This Fall Trillion Dollar Coach

By Eric Schmidt, Jonathan Rosenberg, Alan Eagle The team behind How Google Works returns with management lessons from legendary coach and business executive, Bill Campbell, whose mentoring of some of the most successful modern entrepreneurs has helped create well over a trillion dollars in market value. Campbell played an instrumental role in the growth of several prominent companies, such as Google, Apple and Intuit, fostering deep relationships with Silicon Valley visionaries, including Steve Jobs, Larry Page and Eric Schmidt.

Leaders at Google for over a decade, Eric Schmidt, Jonathan Rosenberg and Alan Eagle experienced firsthand how Coach Bill built trusting relationships and fostered personal growth. To honor their mentor who died in 2016, the authors interviewed 80 of Campbell’s students to explain the coach’s principles.

Nine Lies About Work: A Freethinking Leader’s Guide to the Real World

By Marcus Buckingham and Ashley Goodall As bestselling author Marcus Buckingham and Cisco Leadership and Team Intelligence head Ashley Goodall show in this book, there are some big lies — distortions, faulty assumptions, wrong thinking — that are encountered every time we show up for work. Nine lies, to be exact. They cause dysfunction and frustration, ultimately resulting in workplaces that are a pale shadow of what they could be. The authors reveal the essential truths that free thinking leaders will recognize immediately: that it is the strength and cohesiveness of your team, not your company’s culture, that matter most; that we should focus less on top-down planning and more on giving our people reliable, real-time intelligence; that rather than trying to align people’s goals we should strive to align people’s sense of purpose and meaning; that people don’t want constant feedback, they want helpful attention.

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The Making of a Manager: What to Do When Everyone Looks to You

By Julie Zhuo Julie Zhuo felt unprepared when she became a rookie manager at the age of 25. She stared at a long list of logistics — from hiring to firing, from meeting to messaging, from planning to pitching — and faced a thousand questions and uncertainties.

Now, having managed dozens of teams spanning tens to hundreds of people, Zhuo knows the most important lesson of all: great managers are made, not born. If you care enough to be reading this, then you care enough to be a great manager. This book is packed with everyday examples and insights.

The Lemonade Life: How to Fuel Success, Create Happiness, and Conquer Anything

By Zack Friedman The secret to an extraordinary life starts with five simple changes that anyone can make. In his new book, The Lemonade Life, Zack Friedman starts with a fundamental question: What drives success? It’s not only hard work, talent and skill. The most successful people have one thing in common: the power to flip five internal “switches.” Learn from the entrepreneur who failed 5,126 times before becoming a billionaire, the fourteenth-century German monk who helped reinvent Domino’s Pizza, the technology visionary who asked himself the same question every morning, the country music icon who bought more than one hundred million books, and the ice cream truck driver who made $110,237 in less than one hour.

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BUSINESS BASICS

How to Hire New Employees The Top 5 Qualities You Should Look For

B

usinesses across the country are frequently faced with the task of hiring new employees. No matter the industry, this job has become a prevalent challenge that too often plagues many companies. In fact, recent research determined that 45 percent of hiring managers find that they are regularly unable to fill much-needed positions due to an overall lack of qualified talent.

Not only must businesses regularly overcome the challenge

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of hiring new employees, but they must also seek to retain their current team and do their best to prevent employees from leaving for other opportunities. Let’s face it: Nothing is more frustrating for business than constantly having to train new employees.

The remedy? Hiring employees whose character and work ethic aligns with your business, making them quality matches who will stick around for the long haul. Below, you will find the top five qualities that businesses should look out for when hiring new employees.

IM P ROV IN G YO U R BOTTOM LI N E

1

Overall Discipline One of the most important traits that a prospective employee should possess is discipline, or self-control. This means that they should humbly exude confidence when describing their overall work ethic and commitment to getting things done. While it may be hard to get a gauge on this during an hour-long interview, consider asking the below questions during the hiring process that will shed light on whether or not an employee is a disciplined team member.

If we asked your previous manager to describe you, what would they say?

What are three personal goals you want to accomplish this year?

3

Developing Others When hiring new employees, look for candidates who not only want to improve themselves, but also want to help better those around them.

These types of candidates see the “big picture” and understand that one weak link can break an entire chain. They know that they have a role in bettering their coworkers in order to better their business altogether.

During an interview, look for red flags in order to weed out candidates who do not seem like team players. Ask questions like:

Tell us about a situation when you had a time commitment conflict and how you handled that.

How do you organize your tasks and stay on track?

Another way to determine whether or not an employee is a disciplined individual is to dig deeper into who they are outside of their work environment. A good way to measure this is by checking future employees’ social media accounts for clues into their character. Do they seem disciplined in their everyday, social life?

2

Continual Improvement Another important quality to look for in prospective employees is continual improvement, or the inherent desire that a candidate possesses to be a better version of themselves. This desire is a fuel that clearly drives them and is an obvious attitude that should be apparent in their interview. Ask some of the following questions and look for genuine answers that reveal a person who acknowledges their flaws, yet is committed to overcoming them.

What are some of your weaknesses that you recognize you need to improve?

How have you tried to improve those areas of weakness so far?

Describe a time when you were given a group project.

Do you like working with teams, or do you prefer to solely focus on your individual work?

What do you think of an openconcept office layout where the structure is designed for frequent collaboration?

4

Positive Attitude An office filled with positivity is vital to success. When hiring new employees, remember that an employee’s overall attitude impacts everything they do. Frequently, at Zimmer, we use the expression, “Hire for attitude; train for skill.” We love this saying because it reminds us that during the interview process, we shouldn’t count out a candidate with a great attitude just because they don’t have all of the necessary requirements for the job.

A candidate’s overall attitude should come across in an interview, but consider asking the following questions to dig deeper.

Why are you excited about this job?

What made you apply?

How would you react if you got this position and started tomorrow?

Are you intimidated by all that you would have to learn to succeed at this position?

5

Enthusiasm and Passion When hiring new employees, remember that an ideal candidate is someone who is genuinely excited about working for your company. It is important when you are hiring that you look for employees who are not just worried about the money and staying employed. If they are passionate about your business and industry as a whole, then they will produce better work.

Ask the following questions to determine whether or not a prospective employee will be passionate about your business.

Describe the general feelings you have about this position/business/ industry.

Do you think there is a deeper meaning to what we do here apart from simply making money?

What motivates you the most: Money or helping people? Why?

Finding the right employees may seem like a daunting task to take on, but going into the interview process armed with loaded questions that are strategically designed to reveal who a candidate truly is will eliminate the headache that comes along with hiring the wrong employees.

Building a team that encompasses the five qualities listed above will lead your business to even greater achievements down the road.

Carla Leible is the market manager for Zimmer Radio & Marketing Group. She has spent 16 years helping managers become great leaders.

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N E TWORK I N G

DIVIDENDS

Men As Allies More than 200 men and women shared breakfast at the third annual Men As Allies breakfast to benefit True North of Columbia on Aug. 22 at the Country Club of Missouri. Speakers included Prosecuting Attorney Dan Knight, Board President Kate Boatright, Executive Director Elizabeth Herrera-Eichenberg and survivor Melanie Coats. The money raised will benefit women and men who need help in the community.

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1. Matt McCormick and Joe Henderson | 2. Mike Ireland and Bill Turpin | 3. Mun Choi and Michael Middleton | 4. Tina Dalrymple and Scott Dalrymple | 5. Handy Williamson and Norman Gysbers | 6. Lee Russell and Betsy Peters | 7. Marshall Stewart, Bill Schulz and Rich Harding

photos by NANCY TOALSON AND WALLY PFEFFER, MIZZOUWALLY@COMPUSERVE.COM 58

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IF YOU'RE WONDERING HOW TO STAND OUT ABOVE YOUR COMPETITION or how you get a measurable ROI from your marketing, this is a seminar you do not want to miss.

SEMINAR INCLUDES • Getting a return on your advertising investment • You’ve got a great story…why aren’t you telling it?

• Two questions every business must ask themselves • Dumb mistakes and how you can avoid them • Nothing happens without a great strategy

SAVE THE DATE Tuesday, October 22 • 8:15 am - 12pm Columbia • Courtyard Marriott Tickets are $99 each

NEW THIS YEAR

Author and Brand Strategist, Chuck Mefford, will share with you his proven strategies for growing your business through storytelling.

This seminar will be based off Chuck's brand new book, Tickle the Toes. Touch the Heart. Change the Mind.

• Building your brand with bricks and mortar • How to measure your advertising results • 4-step system to BrandsForming your small business • How to get permanent SEO for your business

FOR MORE INFORMATION AND TO RSVP VISIT ZimmerCommunications.com

N E TWORK I N G

DIVIDENDS

9th Annual Gurucharri Golf Tournament The 9th annual Gurucharri Golf Tournament was held on July 29 at the Columbia Country Club. Eighty-four golfers played and raised more than $11,000. The foundation and the tournament provides benefits to families of cancer patients.

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1. Paul Humphrey, Lisa Humphrey, Jim Brocksmith and Craig Reardon | 2. John Crouch, Tim Crouch, Mike Crouch and Nick Crouch | 3. Jim McKee, David Pittman, Ed Turner and Carter Ward | 4. Jim Pesek, Hoot Niederhauser, Dennis Cotter and Steve Johnston | 5. Bill Toalson and Rhonda Henstorf | 6. Tom Elliott, Skip Wills, J.T. Taylor and Bob Guthrie photos by NANCY TOALSON AND WALLY PFEFFER, MIZZOUWALLY@COMPUSERVE.COM 60

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INBOUND INBOUND MARKETING is a strategy that attracts consumer attention through valuable online content. This content comes in the form of blogs, eBooks, videos, webinars, podcasts, infographics, whitepapers and more. Content is then promoted using email marketing, social media and even direct contact between sales teams and prospects. All content is strategically designed to educate consumers, urging them further down the buying funnel and moving them closer to making an informed purchase.

Such content improves SEO, allowing businesses to show up in Google searches. It also positions businesses as thought leaders, or experts, in their industry, thus building solid reputations and consumer trust. This educational content speaks to consumers in all stages of their buyer’s journey so that by the time they are ready to make a purchase, their decision is a no-brainer: They want to buy from the business who took the time to educate them in the ďŹ rst place!

LIGHT THE FUZE. BRING THE BOOM. Transforming businesses into thought leaders and lead generators.

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A Night of Gratitude The State Historical Society of Missouri hosted a donor appreciation dinner at the new Center for Missouri Studies building on Aug. 9.

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1. Sean Zaudke, Tim Woofter, Jim Schneider, Sam Loring and Dennis Strait | 2. Aubrey Rowden and Caleb Rowden | 3. Chuck Bouse and Trista Blanton | 4. Leon Combs, Virginia Laas and Ron Richard | 5. Bruce Beckett, Donna Beckett, Riley Bock and Jill Bock photos by NOTLEY HAWKINS 62

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Center for Missouri Studies Grand Opening The State Historical Society of Missouri’s new Center for Missouri Studies celebrated its grand opening on Aug. 10. The event was attended by more than 1,200 people and is now open to the public.

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1. Sam Hamra, Mike Middleton and June Hamra | 2. Marjo Price and Joan Menser | 3. Tricia Crews, Doug Crews, Brian Synder and Sharon Synder | 4. Kit Bond and Linda Bond | 5. Dustin Schnieders, Kurt Shaefer, Stacia Shaefer and Mun Choi photos by NOTLEY HAWKINS FALL 2019

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PUBLISHER’S NOTE

Property Taxes

Understanding Where Yours Go

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arlier this year, Boone County Assessor Tom Schauwecker sent out 43,639 change of assessment notices to property owners in Boone County. The increase in assessed value on these properties was part of an equalization effort tied to a periodic housing market analysis mandated by Missouri law.

When you consider that there are nearly 70,000 real estate parcels in all of Boone County, you start to understand that most property owners were affected by this increase.

According to the assessor, the average increase in assessed value was approximately 8 percent.

As a Boone County Commissioner, I have a reasonably good understanding of the county’s current financial predicament. When I first learned of the widespread increase in residential property values, I felt motivated to do a little research on how this change might impact county finances. It was my hope that there would be a silver lining in this dark cloud. After all, sales tax revenues in Boone County are down year-to-date by more than $320,000. This revenue shortfall comes at a time when there are roads throughout the county in desperate need of improvement in addition to our need to have more sheriff ’s deputies on the road.

Once I dug into how county property taxes are allocated in Boone County, I was disappointed that the assessor’s state-mandated reassessment would be of little benefit to county government.

While most people naturally assume

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that property tax revenues paid to the County of Boone primarily benefit the county, the truth is that 98.3 percent of these taxes are directly paid out to other political subdivisions. The county simply serves as the collector of this revenue.

More than 85 cents of every dollar of property taxes collected goes directly to our local schools. Boone County government gets less than two cents of every dollar. The financiallystrapped state of Missouri gets barely half of one cent of every dollar paid in property taxes. As a community, we place a high priority on the education of our children and our tax structure is living proof of that.

As local governments scramble to fill the void created by untaxed online purchases, you can see that property tax options are rather limited. During his budget presentation last month, Columbia City Manager John Glascock laid out the very limited options the city has to replace the projected $813,205 reduction in sales tax revenues for fiscal year 2020. In his presentation, Glascock floated several revenue-boosting ideas including 1) a city use tax on online purchases, 2) a municipal gas tax to fund police services and street work, 3) a sales or property tax dedicated to public safety, 4) a fire property tax similar to the one that supports the Boone County Fire Protection District or 5) a fire flow tax, which is a tiered system based on a building’s square footage similar to storm water rates. Of course, all of these options would require voter approval. As unpopular as those ideas may initially seem, local

leaders are feeling significant pressure to respond to the pending financial crisis.

As citizens, we’ve grown accustomed to the many amenities funded by locally generated tax revenues. Unfortunately, we’ve also grown accustomed to the convenience of online shopping which has eroded our base of brick-and-mortar retailers who have traditionally generated the tax revenues that once funded so many of these vital services. You’ve heard the adage, “you can’t have your cake and eat it too!” At perhaps no other time in our history has this saying been more appropriate. There’s a price that must be paid for the conveniences and amenities we often take for granted.

Tough choices lie ahead.

Fred Parry

Founder & Publisher Emeritus fred@insidecolumbia.net

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Marketing Director & Property Manager The Terrace Retirement Community

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