Nutramedic &Cosmetics
Stress, Anxiety and Sleep Rising consumer interest in cognitive health products, driven by stress and modern life, has surged post-pandemic. This trend emphasizes natural ingredients, adaptogens and the gut-brain axis. While some nutrients have authorized claims, further research is needed for emerging cognitive ingredients. Consumer interest in cognitive health products
Consumers are aware that the stress and pace of modern life can be damaging to our emotional and physical health. Especially post-pandemic, consumers are increas ingly looking for products to help manage issues such as stress and immunity. Mental health issues do not readily respond to pharmaceutical interventions in many instances. This is one reason why consum ers are increasingly turning to food, beverage, and supplement solutions – and natural ingredients look set to dominate. Another key overlapping trend is the fact that physical health and mental well-being are increas ingly seen as inherently connected, resulting in de mand for food and beverage products that claim to target cognitive health in a holistic manner. And be cause consumers are looking for value for money as living costs continue to rise, products that offer double or even triple health benefits to consumers are likely to become more prevalent. Recent FMCG Gurus data has shown that 48% of global respondents are interested in mental well-be ing. Some 45% of consumers in Brazil and 42% in Ar gentina, for example, recently agreed that they would
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“like a diet to help maintain healthy brain function”. This demand is creating new market opportunities.
Products that fit current consumer lifestyles
One interesting trend is the fact that the line bet ween food and supplements is blurring, driven by new delivery methods for functional ingredients such as gummies, powders, effervescents, lozenges, liq uids, and chocolates. Ingredient blends, often in the form of multivita mins, are also a key trend to follow in the brain health supplements market, especially in the main stream where customers are looking for general so lutions.
Cognitive health ingredients with consumer appeal
The global nootropics market alone is set to triple from about $10bn in 2020 to almost $30bn by 2028, according to Grand View Research – an impressive 15% growth per year. However, it is important to use ingredients that have scientific backing. The USbased Natural Marketing Institute found that 63% of respondents to a 2020 poll would take probiotics if they were clinical proven.
