Nutramedic &Cosmetics
Revolutionizing Endurance GELITA introduces PeptENDURE®, the first collagen protein solution for enhanced endurance performance.
G
ELITA, the innovation leader in collagen pep tides, is launching a new ingredient that ele vates the body’s ability to train harder and go further. PeptENDURE® is the market’s first collagen pro tein that enhances the effects of endurance train ing long-term and increases performance as a result of adaptive changes in the muscles. It therefore of fers a foundational, lasting change strategy, rather than a quick fix. The neutral-tasting powder can be used in a variety of ways, including supplement pow ders, RTD concepts, gels and bars. PeptENDURE® is first releasing in the United States and Europe. PeptENDURE® are Bioactive Collagen Peptides (BCP®) that improve endurance performance by positively influencing metabolic processes. This is supported by two RCT studies (one in men, one in women) where study participants took either 15g PeptENDURE® or a placebo daily for 12 weeks alongside resistance and endurance training 3 times a week. Results showed that the PeptENDURE® groups we re able to increase the distance run in a one-hour time trial significantly compared to the placebo group: the men by an average of 662m, the women by 331m. Additionally, both PeptENDURE® groups had an in crease in distance of more than 14 percent over the baseline run. Participants also showed improved en ergy metabolism and significant improvements in body composition, with reductions in fat mass among both men and women.
PeptENDURE® is Generally Recognized as Safe (GRAS), certified kosher, non-GMO, and gluten-free. Further, it is accepted by the World Anti-Doping Agen cy (WADA). As a natural ingredient, it is free from E-numbers and suitable for clean label products. GELITA is excited to be offering brands a new in gredient that will help them leverage a white space in the buoyant global sports nutrition market. Cur rently valued at around USD 40bn, the market is ex pected to grow at a CAGR of around 8 percent bet ween 2023 and 2030.1 1
https://www.vantagemarketresearch.com/industry-report/ sports-nutrition-market-1532.
www.Gelita.com
Versatile to use
The benefits of these novel BCP® are relevant to participants in any sport that requires sustained performance – from endurance sports like distance running and triathlon to team events like football and hockey and high-intensity gym-based activities like rowing. PeptENDURE® can be used in various ap plications, such as powder, beverages, gels and sport bars. It combines easily with other nutrients, has ex cellent bioavailability and its safety is well docu mented in human and animal studies. To achieve re sults, it should be consumed daily. Martin Walter, GELITA Category Manager Healthy Aging & Sports Nutrition, says: “PeptENDURE® offers a whitespace opportunity for manufacturers to tar get a broader range of consumers with a wider spec trum of benefits than typically associated with pro tein and/or collagen. As a daily use product, it also promotes long-term brand loyalty.”
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