The 20 Most Successful women entrepreneur to watch in 2020

Title Code:DELENG19729

www.innovativezoneindia.com

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Vol.1 | Special Edition | June 2020 | Rs. 299/-

MOST SUCCESSFUL WOMEN TO WATCH IN 2020 20 ENTREPRENEUR THE

Dr. Shweta Singh Founder Ennoble IP Consultancy Pvt. Ltd.

UNCONQUERABLE IP PROTECTION SERVICES PROVIDER

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Editor’s Note

“The success of an entrepreneur can’t only be measured with money but also the impact left behind” Hola readers! Hope you’re doing well. Throughout the last decade, entrepreneurship has deliberately achieved new feats, inspiring aspirers irrespective of their gender to innovate and grow. Although a woman entrepreneur or professional has to go through numerous stereotypes in society, the corporate sphere always ensures equal opportunities for men and women. In India, women entrepreneurship found its place in the year 2001, with Kamani industries led by Kalpana Saroj. As time went by, our country saw the entrepreneurship sphere encircling with more female innovators who proved that they are a force to reckon with.

Even in the middle of COVID-19 infection, many female leaders are ensuring a freewheeling operation in their business. One such indomitable businesswoman is Dr. Shweta Singh, Founder of ENNOBLE IP. From the very childhood, Shweta had the urge to formulate a different career and build her foundation from scratch. With outstanding experience and knowledge in Intellectual Property, Shweta established ENNOBLE IP in 2014. The company has shown remarkable performance in providing suitable IP protection solutions and acquired a progressive client base. The company has completed 5+ years of business and is empowering innovative women from all walks of life to come forward and glorify themselves. Her story is an asset every female aspirer should go through.

Besides Shweta and her entrepreneurial journey, you’ll also read the story of many other women leaders who have proved themselves as trailblazers in the same arena. The edition is duly focused on inspiring women to break through the orthodox mindset of society and prove them they are no less than men. As such, it has been fortified with in-house articles that emphasize on the need of women entrepreneurship in the community.

Further, since the maximum proportion of the globe has been infected with the vile outbreak, we have decided to feature several articles that shall teach you how to bring out compassion while working from home, maintain the balance between professional and personal life and how an Indian billionaire is helping startups to grow amid the outbreak. We truly hope that the featured contents will help you through this critical period. That’ll be all for this time. Stay Safe! Keep Reading.

Indranil Roy Editor,

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Vol -1 |Special Editon| June 2020 Publisher & Editor : Abhishek Kumar Dubey Editorial Team Indranil Roy|Kajal Dobhal Kiran Mishra | Ashwathy Nair

Business Head Ashish kumar

Corporate Team

Satyam Singh Rahul | Vikash kumar

Co-ordinator

Sunaina Gupta | Anita Kumari

Data Research & Analysis Satyam Tiwari | Shubham Mehra

Finance Team Gourav Singhal

Circulation Team Sonia Tiwari

Creative Director Ashutosh Ojha

Creative Team

Rajat Pathak | Reena Kumari Rohit Kumar | Chandan Sharma

Legal Affairs Mukesh Kumar

Human Resources Nivedita Basu

Digital Marketing Manager Ravi kant Singh

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Publisher & Editor : Abhishek Kumar Dubey Title Code : DELENG19729

Copyright Š 2018 All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations, Views and opinions expressed in this publication are not necessarily those of the magazine and according no liability is assumed by the publisher.

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CONTENT Page No.

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DR SHWETA SINGH | FOUNDER

AN UNCONQUERABLE IP PROTECTION SERVICES PROVIDER Cover Story

improvement inkids and adults with various incurable diseases.

INTRODUCING REVOLUTIONARY MUDRA THERAPY The five fingers of our hands represent five different elements and by performing correct Mudra with the fingers one can achieve mental, physical and spiritual power for the joyful and peaceful life. Komal Shah, who holds excellence in teaching Mudra Therapy, can ensure healing and curing from various diseases with this healing technique. She says, “ If dance is a language than Mudras are words. Practicing different Mudras can help in attaining a balance of mood, energy and elements in the body.”

NATYA THERAPY

Experience Inner Peace & explore your true self- being by the exuberance of Dance, Music & Mudras

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CARESOFT CONSULTANCY SMITA PRASSANT KUMAR Technical Director / Co-Founder

Enlighten the world with innovation

Stress is a prevailing problem in the current scenario that can take an immense toll on our health and lives. This needs to be taken into consideration that not many people are aware of the techniques of dealing with this Slow-Poison. It hinders a person’s growth in so many ways, be it physical, mental or spiritual;all are disturbed due to the stress factor. Looking at the current situation, when everybody is always in the hurry of being a success by hook or crook, it needs our crucial attention to address the means of reducing the stressful situations and evolve humans as healthy and joyful beings.

KOMAL SHAH The Healing Artist Natya Therapy

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In this regard, Music, Dance and Exercise have been proven efficiently beneficial to reduce the stress levels in a person. Many entrepreneurs are entering this field but, one such institution that has created a unique niche for itself by its exclusive offerings to the society is Natya Therapy. With the aim of providing a solution to the masses in dealing with the stress, Natya Therapy has been established by an Iconic woman entrepreneur – Komal Shah.

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For those, who cannot afford to come to the healing centre or have a financial issue, she has ensured to make various YouTube channels where she has provided some basic healing tips that can benefit people significantly, just by practising at home.

Komal says , “Dance allows the body movements to reflect our deepdown inner emotional states and recognising this one can change the patterns at our sub-conscious level which in turn bestow a person with health and joyfulness in life.”

KOMAL SHAH

PROMOTING THE INDIAN CULTURE ABOARD Komal has various fascinating success stories with the patients of Alzheimer, Cancer, Autism, people in Coma that are a true reflection of the power that ancient IndianHealing Culture holds within. She has recently inaugurated her healing centre in Israel in collaboration with a Jewish Company- YedihonHagalil Ltd. Sharing her experience in Israel, she states that our culture and traditions are very much respected there and by inaugurating her healing centre, she wants to promote the rich Indian culture that has been gifted to us by our ancestors. Using the knowledge she has accumulated over the past a few years, she has been successful in making significant

The healing artist, Nitya therapy

Natya Therapy helps one to connect to one’s inner self and assists in confronting the blocked emotions.

By using one’s energy to heal someone, we can witness miracle in the real world. She grew up with an ambiguous fondness and love for dance and music. Since from a very young age, she started practicing Bharat Natyam and other Classical folk dances along side Indian folk Ballets as well. She has also learnt Clinical Hypnosis that helps in dealing with the mental traumas and depression. Emphazing on the use of dance in the healing process, she truly imparts values for our age old culture and tradition. She has successfully carved a unique modality- ‘Dance as a medium to heal’ for this purpose.

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NATYA THERAPY

MAKING A DIFFERENCE Natya Therapy assists one in attaining a balance of body, mind, emotions and energy that subsequently provide a way to heal oneself from severe illnesses. The Institution has been established with the motto of uplifting the human consciousness to increase the awareness that facilitates in the awakening of the dormant evolutionary force(Kundalini) in a person. They are benefitting many around theglobe with Mudra therapy, Sound and tones, Breath work sessions, Postures, Movements and Affirmations.

NATYA THERAPY SHOWSASCENDING THE PATH TO CRESCENDO With the aim tomake people aware of and develop a sense of respect in regard to the Indian Classical Danceand Music, Natya Therapy Shows are conducted on a regular basis. Such shows define the Rules, Regulation, Methods, Principle and Practical Approach to learn, relearn and get in tune with the Universal rhythm. By organising such shows the Institution has been able to expand its reach to the people all around the world that has ensured its growth in leaps and bounds.

Healer and Therapist who has daringly explored many forms of art and has studied various ancient forms of healings for Human Body, Mind and Soul. The Founder and Director of Natya therapy has always been enchanted with dance and music. She deeply believes that every form art has its power, strength, grace and character that can influence the society in an exclusive way. As a dancer, she constantly strives to seek knowledge in various forms of healing that is holistic. This has assisted her to keep a distance from drugs and medications as much as possible.

The Institution serves clients from all age group, ethnics and backgrounds.

For children, Natya Therapy can benefit them by enhancing their power to concentrate, learn and control their emotions with ease that eventuallycontributesto their Personality development.The therapy can help excel in the health of patients who are struggling with physical and mental disorders.

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marked milestone by reaching the masses through radio FM Fever 104.

She has successfullytouched lives of many people in the need of such comprehensive healing techniques by being one of the experts in Actor Sunil Shetty’s Mission Fit India Show and another show -Astrovani.

And the addition offeathers in her cap continuedwhen Komal received ICON and Young Achiever Award in Excellence in Dance and Music Therapy. The unending list also includes an esteemed award from INSPIRE Spiritual Holistic and Wellness Visionary Awards in Master in Kundalini Meditation and Healing Dance Therapy.

Another award has been provided

by WOW Business and Fashion Awards in the category - WOW Outstanding Healing Artist With Dance and Music Therapy Par Excellence.

Ms. Komal has also received an International Award of Iconic Woman Creating a Better World on 3rd January 2017 by Women Economic Forum Kolkata.

She have been also awarded by Mumbai police for a motivating speech and training the inspectors constables/ awarded my Mid day leading newspapers as iconic young achiever and recently won the title as Gujarat Ka Gaurav from gujrati mid day.

INSTITUTE OF LEARNING & DEVELOPMENT Komalhas learned the marvellous methods of healing people from a well-reckoned Institute- Theta Healing Institute of Knowledge, Idaho, the USA. With the noble desire to serve the people in stress and suffering by providing them a solution, she recognized her inner voice that kept inspiring herto startthis venture and she entered this arena without any hesitation.

Komal has been a lifelong student of Healing Arts and Dance, and her specialization lies in some of the Indian Dance genres such as Bharat Natyam and Kathak.

A token of advise that Komal would like to provide the aspiring women entrepreneurs with - We can change a dream into a living reality by nurturing it with the hard work, determination and faith. Be it today or tomorrow, the unending zeal of transforming your dream into reality with the immense hard work will render the sweet fruits for sure.

Always follow your inner voice which will never fail you to guide through the dire straights. Wherever you go, just take the Dance with yourself that will get you tuned up with the Universe and the world will witness the miracle you really are.

DR. RITA VYAS NAGARKAR Founder & Director

“A FEELING OF BLISSFULNESS CAN BE EXPERIENCED JUST BY GETTING IN TOUCH WITH ONE’S OWN CONSCIOUSNESS.”says Komal. The ultimate goal of Nitya Therapy is onlyto enhance the human standards of consciousness that will make this world a better place to live in.

Golden feathers on thecap- Accolades

to boast off Komal has received many INDIA | WWW.INNOVATIVEZONEINDIA.COM National and International Awards | SPECIAL EDITION | JUNE 2020 WHO IS KOMAL SHAH?-A BRIEF INTRODUCTION Komal Shah is an Indian Dancer,

and recently, she has been awarded a prestigious award- Exceptional Women of Excellence by Women Economic Forum.She has attained the

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LEXSTART CONSULTANCY PVT. LTD. ANISHA PATNAIK Co-Founder

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IN HOUSE ARTICLES

SANJEEVANI WORLD SCHOOL SEEMA NEGI Prinicipal

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Why India needs a new brigade of Women Empowerment Companies?

These Start-ups are combating Covid-19 With Grants from an Indian Billionaire.

6 Tips for Leading with Compassion while working Remotely

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simple and interesting ways to make money during the lockdown.

Seven Tips To Stay Balanced In Your Business And Life

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AN UNCONQUERABLE IP PROTECTION SERVICES PROVIDER

T

he current age of globalization has brought forth many innovative changes, out of which Women entrepreneurship stands as one of the most intoxicating transitions. India has homed several female leaders, whoare spearheading their arenas and ultimately outshining themselves over the globe. These female leaders don’t just come from business families but all walk of life. Women empowerment, however, got its recognition from the beginning of the 21st Century through the emergence of globalization and industrial revolution in India. This revolutionary era has made women step out of their homes and make themselves an example for others to follow. Few of these notable personalities include Shahnaz Hussian – CEO of Shahnaz Herbals, Priya Paul – Chairperson Park Hotels, Vandana Luthra – Founder of VLCC, and the list goes on.

Through their successful business, India is slowly seeing the birth of many trailblazing foundations formed by notable female personalities.

Among the many plausible female personalities in the industry, Dr Shweta Singh, founder of Ennoble IP Consultancy Pvt. Ltd. stands as an unyielding personage in the field of IP protection services. With 5 years of ongoing business, her brainchild has proved to be a trustworthy and favourable name in all varieties of IP Protection Services.

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“There’s only one life,

so be confident and determined to create your own identity because once you know who you are You Will be unstoppable.

“

DR SHWETA SINGH | FOUNDER Ennoble IP Consultancy Pvt. Ltd.

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DOMINANT AS ITS LEADER

Ennoble IP is a conglomerate of IP and allied researchbased services, that works on optimizing the IP needs of 3 specific sectors - Small and medium enterprises, start-ups and educational institutions. Brought into the illumination in 2014, the company has utilized technology as its base to empower IP Services. Other than IP protection Services, it handholds its clients with research upon their raw ideas ranging from drafting, filing, prosecution to the commercialization of their patents, trademarks, copyright and designs and also provides corporate training. Shweta recollects that IP has always been the basic subject of her professional career. She has accomplished a multinational experience by working with many trending enterprises like Jubilant Groups from where she initiated her career in the IP vertical. She got a pre-placement offer while she was pursuing her MBA from Amity University. After jubilant, she started working with Amity University, where she worked in the academics and further had the glorifying opportunity of performing extensive research and development in Intellectual Property. Being primarily associated with the educational sector, Along with her entrepreneurship, Shweta is the Executive Director of Indian Academy of Law & Management.

She is also the director of education at NASCAP. Being associated with the education segment, she supports the platform of ideation, where students are motivated to bring new ideas. Ennoble IP helps them to evolve these ideas into patentable inventions by provisioning them with modification, searching, drafting, filing etc.

She also worked as a business analyst in SmartAnalyst in Gurgram. Ahead on the road, she acclaimed a global exposure by working as a consultant to WIPO, Geneva from 2013- 2019. Throughout this period, she authored numerous articles and 3 books which portrayed virtues of Intellectual Property Rights, Women Empowerment & Bio-ethics.

TRANSFORMING A CONCEPT INTO STRUCTURE

“I had this vision from my childhood to build something on my own and to do something different than what others of my age were doing,” Shweta acknowledges that her dream to craft her magnum opus was from a very early age. However, establishing the structure and taking it to the current standard took a huge toll on Shweta. During the formation of Ennoble IP, She was overwhelmed by anocean of challenges which primitively seemed unconquerable for her. Being a woman she had to face the orthodox nature of the society that shows

“

R&D needs to be understood as the necessary first phase of any process leading to innovations.

R&D epitomize the long-term vision of a company.

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- Shweta

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numerous prejudices for aspiring women entrepreneurs.

Secondly, while attending one of the Intellectual Property conferences in Singapore, she came across the fact that India was being intensively criticized for not being able to safeguard its intellectual property. Despite accommodating cultivated brains of the generation who show their excellence in working with intangible assets, India was not able to show its optimal efficiency. This was because of an undefined framework, which lagged the nation behind in Global Innovation Index ranking.

These two factors were the immediate reasons that laid down the foundation of Ennoble IP. During the time of its inception, India was quite unaware of the emphasis of IP services and the treasure it holds.

This oblivious mindset also proffered unwillingness and ignorance towards the significance of investing in IP protection. To overcome this hassle, the firm formed a framework, which helped the company to provision ace grade IP protection services at 75% lower cost thanwhat is generally charged in the market.

A ONE-OF-A-KIND ORGANISATION

Being a woman entrepreneur she wanted to empower other women to come forward and portray their willingness to be financially independent, especially in rural areas. This made her innovate WIEF (Women Innovation Entrepreneurship Foundation). A non-Profit organization that gives women the platform, where they can implement their ideas to earn profits out of them.

Along with this, she is also in the process of establishing SHEREAL, a tech-media platform for women.

In-depth investment on R&D has promisingly brought an edge over the others for Ennoble IP. Innovation is the key to stay ahead in the domain and also helps an organization to create a competitive mindset. Ennoble IP is a technology-driven firm and through intensive R&D, it has consistently enhanced its technology platform making it convenient for clients’ usage.

Another USP of this organization is its approach to takingthe newly initiated business to the next level. They endeavour to provide appropriate IP protection services to MSMEs, Start-ups and educational institutions that can boost their economies and contribute to the development of the country.

EQUALIZING BETWEEN WORK LIFE AND PERSONAL LIFE

“I understood that to be successful in both the arenas doesn’t mean I need to have equal hours at home and in the office, rather it means that I need to find a rhythm Enlighten the world with innovation

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that fulfils both sides.” Based on this content, Shweta acknowledges that having an entrepreneurial career can disrupt the balance between professional and personal life. But these disruptive circumstances can be mitigated by following an organized pattern that can synchronize both.

In her case, she keeps a very enthusiastic mindset towards her brainchild. She loves challenges and starts her day with the motivation to withstand all that comes in her way. Over the years, the approach towards business women has changed. However, there are still people who like to constrict women within a societal dogma. To this, Shweta believes that every woman in society has the right to lead her life like others. Hence, she feels no guilt in making mistakes in contrast to societal expectations. To streamline both the hemispheres, she utilizes experiences and lessons, which also helps her in meeting her expectations.

TECHNOLOGICALLY ELEVATED TO THE TRENDS

Technology is a platform which evolves with time. The platform also enables customers to be advanced and procure fascinating ways to use it. If an organization continues to resist progress and decides not to keep up with technology, they are likely to fade away into obscurity. Shweta believes that technology is the turnkey that has taken her organization to the stratosphere.

The whole world is steadily becoming technologically augmented and has given birth to many innovations (PCs, laptops, tablets and mobile devices).To stay adept with these transitions, Ennoble IP keeps updating itself according to the needs, which also helps theorganization in anticipating long term stability and growth.

Furthermore, technology has enabled mankind to establish all sorts of communication at every level and it becomes important to comprehend to it. Ennoble IP has installed all the advancements to ensure smooth communication with their clients so that prospective opportunities don’t leave unchecked. Along with this, the company ensures that every employee in the company is equipped and enlightened with all the installed customizations, which helps them to tailor satisfying services to their customers and keeps them competitive.

A WORK CULTURE TO LOOK UP TO

Ennoble IP has brought forth an enthusiastic and intellectual team, who has shown indomitable performance over the years. Each employee in the team is termed as a cornerstone of the organization. As such, management makes sure that every employee is valued as an individual, and given equal and enough INDIA | WWW.INNOVATIVEZONEINDIA.COM | SPECIAL EDITION | JUNE 2020

shown unconquerable performance and has accommodated many notable accolades. A few of them are listed below:• Our Project WEM (Women Empowerment Mission) 2019-2020 was inaugurated with the blessings of our Honourable Prime Minister Shri Narendra Modi.

• IPR leadership award by NitiAyog • Exceptional Women of Excellence” at WEF (Women Economic Forum) • Women Achievers Intellectual Property opportunities to express themselves. Employees are their assets and to maintain their content, their management endeavours to create a productive environment and encourage the employees to be proactive and keep exchanging knowledge for their selfgrowth.Ennoble IP always provides its employees with sufficient opportunities to grow and be professionally proactive. These include training programs by experts which helps them in their professional as well as personal growth.

Award

2019

for

• Most innovative Entrepreneur in IP services of the year for Excellence Award, 2019 • India Leadership Award for “India’s Best Innovative Entrepreneur in IP Consultancy” • Awarded as “Women Achiever of the year for IP” 2019 • Awarded 40 under 40 Indian entrepreneurs

by India investment Forum

Communication with upper management plays a major role in any business. Fathoming to this, the company maintains an “Open door” policy. Every employee is allowed to approach the management board with their queries and concerns.

• Awarded CEO of the Year 2018 at India IT Summit

MAINTAINING THE EMPLOYEES’ CONTENT

• Ennoble IP Received Industry Excellence Award for IP Services at India IT Summit, 2017

The company has installed numerous methodologies that focus on the employees’ recreation. By using gamification methods,the management aims at making the employees’ look towards projects and policies more appealing. These methods include the use of badges, rewards, leader boards or rankings, points, challenges, and other game elements making quantifiable tasks more engaging.

The company understands that boredom depletes motivation and reduces productivity. Henceforth, to make sure employees are focused and enthusiastic about their work, the company avoids the tedious practices, giving their team the room for innovation. This helps in keeping the work culture lively and rejuvenated. This also helps in upgrading the framework with cutting–edge elements.

Apart from this, the company organizes various recreational activities which include regular outings, Outdoor games to make sure of proper interaction between management and employees.

A very innovative method to keep employees’ content includes a 10-minute dance activity once a week to refresh the employees.

ACCOLADES THAT MAKE THEM ATTRACTIVE

Through her accomplishments, Shweta has shown that she is a leader who has surpassed the boundaries of gender prejudices. Throughout the last 5 years, her brainchild has Enlighten the world with innovation

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• Awarded India Best Innovative Entrepreneur in IP Services, 2018

• “The Best Company to Work For 2019-20”,

by Business Connect India.

• Women entrepreneur of the year by Start-up city • Industry excellence Education Group.

award

by

Amity

In addition to this, she is the first woman to be part of IP colloquium program of WIPO, Switzerland, Geneva. She is also a regular speaker at ET NOW “Leaders for Tomorrow” Show.

FUTURE PROSPECTS

In the next 5 years, the company is envisioning to become a professional family of more than 500 employees and cross a turnover of 100 CRs. Through her business, Shweta is aiming to enlist India in the top 5 of rankings of Innovation Index. The company is also looking forward to becoming one of the top 5 IP firms for Startups, Universities and SMEs. INDIA | WWW.INNOVATIVEZONEINDIA.COM | SPECIAL EDITION | JUNE 2020

EMPOWERING WOMEN TO BECOME ENTREPRENEURS

“

Today, society needs women who can empower other aspiring women who wish to carry out business and become independent so that a chain is created which brings self-sufficiency among women entrepreneurs.

“

Relating to her entrepreneurial expedition, Shweta believes that proper mindset, commitment and trust in yourself are the core ethics of establishing an innovative concept. Shweta has seen a lot of struggle in her early days of entrepreneurship and based on that she urges women to come forward and with a strong will and attitude. She strongly believes that optimism and a positive attitude can turn hard work into success. The entrepreneurial world is full of challenges and for women, it becomes a path filled with insurmountable hurdles. However, if a woman believes in what she does and shows the potential and enthusiasm towards it, she’ll be easily able to prove the world what she is capable of.

Her entrepreneurship itself stands as an example of what women are capable of. Through her brainchild, the ‘WIFE’ initiative, she always keeps a constant approach to empower women to come forward and outshine their career.

A NOTE FROM THE CURATOR “There’s only one life, so be confident and determined to create your own identity because once you know who you are - You Will be UNSTOPPABLE.

“

– DR SHWETA SINGH

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IZM Review

6 Tips for Leading with Compassion

while working Remotely

The COVID-19 pandemic has impacted millions of lives. Whether you planned on having a meeting from a conference room or going out for lunch with colleagues, it is hard to imagine at the time. Remember that Every person in the world is reacting to this situation in their own way.

The whole world is dealing with the current situation in their own ways.Showing little kindness may aid your employees navigate their situation.In the end,I would say,you can lead the team effectively with compassion.

During this difficult time, your employees need support and a little motivational push so they can successfully work remotely.

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Acknowledge Workforce Diversity

It is important to know that every individual has a different culture and background. And we all must acknowledge that each employees’ circumstances are different and unique during this pandemic. While some may adore working from home, others may find difficulty with their new routine. It is very important to lead with compassion and look after your every single employee’s well-being during these tough times.

Ask Empathy-Building Questions while having meetings

since nationwide lockdown, people have been following an unusual daily routine, that makes them feel anxious, sad, and frustrated. During the one-on-one meeting, take the time to listen to how your employees are handling themselves. Susan Milligan, (CHAM, CRCR, Patient Experience Director, Ensemble Health Partners) said “Being sensitive to the needs they have never shared with you is the essence of empathy.” You don’t have to give all answers, but listen and try to understand what they are saying. At the time not just your employees, but also others need support and compassion. By asking the question, “how are you feeling?” And “how can I support you?”, you make them feel great.

Build A Sense of Community

The office’s mutual trust and friendship among colleges and a sense of community don’t have to end while working from home. So, when your meeting is about the end, extend a little more time for just a casual chat with the team. If it is possible, set up virtual “Coffee Chat” to connect with each other regularly. By doing such kind things, your employees feel a lot better.

A lot of people working from home at the time, which means they have to balance home and workload, sometime it could be challenging. Encourage employees to take breaks throughout a day and reduce the pressure by offering online Yoga session.

A lot of people don’t like to express their feeling among co-workers, so it would be great if communicate privately with other available resources. Share some training programs that can help your employees through these days.

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Be Willing to Modify the Rules

Being a boss of a company, you may wish to keep business running as usual, but you need to understand that the current situation is totally different and worse, which we haven’t seen in our entire life before. Offering work flexibility to employees can help them to get their footing and adjust to their new normal. If it is possible, you may consider these points.

Provide mental health days: In a difficult time, employees may start feeling depressed and anxious while maintaining work productivity. It would be ok If they take a day off to focus on mental health.

Allow for flexible hours: let them create a schedule that works for them, while reaming could be used for a business needs like meetings.

Communicate expectations: If you prefer Sunday to get mails out, inform them that a response isn’t expected until Monday.

Allow for distraction: For some reason, some employees cannot set up a working studio at their home. So, if you hear any sound, like a dog barking or kids crying, in the middle of your meeting, Greet it with a sense of humor.

Communicate freely and take out time some Time to listen

Fee communication and full transparency are important that may minimize any feeling of uneasiness throughout the tough times. As per Dan Grupe (a postdoctoral research associate at the University of Wisconsin-Madison’s Centre for investigating healthy minds,) “Uncertainty itself can lead to a lot of distress for humans in particular.” Over talking isn’t a bad thing. Keep your employees updated about what decisions have been made and why they’re having to be made. Take out some time to listen to employees’ concerns and adders to them. Tell them about tools or resources available that can help them.

Make a strong connection with employees

Focusing on business goals on your own can make it a bit more challenging to build a solid report with employees. David DeSteno, (Psychology professor at Northeast University) has said “Do something that makes them believe that you are one of them.” That single that “Even though you are the boss, in the end, you’re all in this together.” – from Harvard Business Review. Engage with your employees letting them get to know you on a personal level, like share some personal and work-related stories, that humanize your interaction, without being shy or worry about anything. Relating to your employees and empathizing with them may aid beef up the individual ties which construct a great team.

The whole world is dealing with the current situation in their own ways. Showing little kindness may aid your employees navigate their situation. In the end, I would say, you can lead the team effectively with compassion.

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MOST SUCCESSFUL WOMEN TO WATCH IN 2020 20 ENTREPRENEUR THE

CARESOFT CONSULTANCY Bringing Automation In Hospital Management Processes

As the world around us is evolving, so are the dangerous viral infections. We can’t be curing people with an ageold system. When it’s a matter of life and death, you need to be quick in your services. Even before the patient steps into the hospital, things need to be fast. Noting the patient’s details, recommending a test, collecting the results and beginning all the follow-up processes have to be stored centrally without the slightest of error.

Traditional ways of gathering patient information depend largely on human input and are unsuitable for meeting the larger demands. Through this article, we introduce you to Caresoft Consultancy which has brought a revolution in the hospital management process through automation The commitment to make a difference in the healthcare domain with exclusive and innovative solutions envisioned the path to start Caresoft. The company began with only three people from a tiny apartment and grew up to 60 + strong and dedicated team comprising of Renowned & Experienced Doctors, Accreditation Consultants, Management Consultants, Financial Consultants, Healthcare Process Consultants, and IT professionals.

Caresoft Consultancy is a global healthcare IT company that develops software solutions, bringing automation in hospital management processes and has a proven track record of over a decade in serving over 500 health care providers. Its software solutions are designed by health and insurance industry experts, experienced doctors, accreditors, management and financial consultants and healthcare process professionals to benefit care providers the most. Caresoft supports care providers like Hospitals, Clinics, Nursing Homes and Medical Colleges with information management, optimized resource management, and enhanced patient care delivery resulting in measurable business value.

Products for the healthcare technology space

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SMITA PRASSANT KUMAR TECHNICAL DIRECTOR / CO-FOUNDER

CARESOFT HOSPITAL INFORMATION SYSTEM Caresoft HIS is an application software designed for Healthcare Organizations to simplify their Clinical, Financial and Administration processes. It also facilitates the seamless flow of data across various departments of hospitals and helps them effectively do their jobs more in a paperless manner. Caresoft HIS can be hosted both on the hospital server or cloud empowering key stakeholders to access information anywhere, anytime through any device like tabs and smartphones. The reports are as per ISO, NABH, MCI guidelines. The whole system is ICD 10, CPOE, HL7 Complaint.

CARESOFT LAB INFORMATION SYSTEM Carelis is a complete LIS for independent, commercial, diagnostic and research labs of all sizes, from single to multi-facility. All routine lab tasks are managed, including order entry, result entry, barcodes, phlebotomy, userdefinable reports, online lab report printing, and analyzer interfaces, to name a few.

CARESOFT CLINIC INFORMATION SYSTEM Caresoft CIS is an extremely powerful browser-based practice management solution for clinics and their branches that enables enhancement in patient care and the profitability of the clinic. User-friendly interfaces, secure and robust features and functionalities with powerful dashboards for patients, doctors, and users.

A LOOK AT THE THINK TANK Caresoft is driven by a think tank consisting of Healthcare Professionals, Management Personnel and IT Experts.

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PRASSANT KUMAR: Co-Founder & CEO Prassant is the CEO of Caresoft Group of Companies.

He is a pioneering healthcare IT serial entrepreneur and the co-founder of Caresoft Consultancy Private Limited, Launched in the year 2007. Today Caresoft is the leading Healthcare IT company around the globe. He also launched other successful ventures like Hospital Suggest, Medicircle, and Fullstack.

SMITA SAHAY KUMAR: Co-Founder Co-Founder of Caresoft, a Healthcare IT-based in Mumbai, India. With 15 years’ worth of experience in Technology, and deep knowledge of the healthcare domain. She is an awardee of Indian National Small Industries Co-operation for the ‘Women Entrepreneur Award’.

SAROJ KUMAR: COO He is the Chief Operating Officer and General Manager (Sales) With 15 years of experience in software implementation and software training.

KALYAN PAL: Vice President (HR) Mr. Pal is the Human Resources Manager. He has rich 35 years of experience in HR & Admin at large Corporate houses.

WHY CARESOFT STANDS APART FROM THE COMPETITION There are a lot of factors that influence the win-win situation for the company to be the right choice as a HIS provider. The major ones are- Good support and service, sustainable and user-friendly products, affordable customization cost, solutions for every budget, interfaceable and Integrated solution with all third party solutions like HR, PACS, and IoT driven devices. The team has been in healthcare for over a decade now, and are a trusted brand for HIS in India.

“We serve all types of Healthcare Providers like Corporate, Trust and Multispeciality Hospitals, Clinics, Diagnostic centres, Nursing homes, Medical colleges, Rehab centres and Tertiary care centers, etc.”

To maintain the highest level of client satisfaction, the team ensures outstanding support through automated CRM, and also by offering cost-effective customizations.

Speaking to Business Connect, the technical director and co-founder of Caresoft shares social responsibility, the achievements and the future of the company. “ We have been engaged in the Healthcare business for more than a decade. Being part of the healthcare industry, we are into providing service to humankind being the inherent purpose of the profession. Caresoft Foundation is an organization formed as activity

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towards Corporate Social responsibility to give back to society. We thought there could not be a better reason to serve humanity, especially a Noble Social service to the downtrodden, weaker section focusing on Women and children who are more neglected and suppressed.

Caresoft Foundation is set up as a charitable Trust, which provides a vast platform to serve a social cause, like upliftment of socially backward class, underprivileged and marginalized sector of society in which women, children, and weaker sections are mostly affected and suppressed.

Presently in this endeavor, we are focusing on Girl child education and Timely vaccinations. We request our readers who can give back to the society so please connect to us on our website caresoftfoundation.org.in” Talking about the future of the company, the co-founder speaks, “The Caresoft group of companies has two more feathers in the cap. “ Medicircle.in is the world’s fastest-growing online healthcare news portal. Medicircle provides the most credible & relevant medical news & views of the Healthcare community and Information Technology in Healthcare Sector empowering Medical Practitioners, Professionals, and Organizations Hospital Suggest is an online platform where patients connect with healthcare providers like hospitals, nursing homes, clinics, path-labs, etc according to their healthcare requirements and also get discounts on their treatment cost.

Talking about the product, we are planning to launch the following features and technology soon, like• Comprehensive EMRS for specialties like oncology & Dermatology • Use of Private BlockChain using Ethereum Virtual Machine for patient EMR and audit trails • Designing new modules for infection control, Ayurveda.”

• Caresoft is a 13-year-old company and throughout the journey, there have been many milestones and all are worth boasting of. Below are some of the milestones: • Caresoft is among India’s Top 5 Healthcare IT Companies • The product Caresoft HIS is the preferred choice of a chain of Leading Corporate Hospitals of India • Have a 30% of the hospital software market share in Maharashtra • Starting from a team of 3 people, the company now has 60+ group of professionals • Global presence in 9 countries • Caresoft Hospital Information System has been awarded by software suggest as the ‘Trending Software’ for the year 2019 INDIA | WWW.INNOVATIVEZONEINDIA.COM | SPECIAL EDITION | JUNE 2020

IZM Review

Why India needs a new brigade of Women Empowerment Companies?

A nation grows by the collective efforts of both men and women. You can’t think of a developed economy without allowing half of its population to participate in the development process. A country’s growth is just like a relay race. You run to the best of your ability and pass the object to your partner, but if the partner doesn’t contribute, you lose. There’s a very similar situation India has been facing all these years. The mindset over the last 70 years has been that a male member of society should work and the female should look after the household chores.

The society has been very rigidly killing the dreams of the girl child through its senseless explanations.

However, when I call the society as senseless, it has very much to do with the kind of education they have been imparted.

A society is the result of its education. This is so interlinked.

The country was looted by the Britishers. When they

left the nation, India was an extremely poor nation with a rift between religions, lack of resources, poor infrastructure, and complete uneducated society.

Eventually, as things began improving, one thing which grew at a slower pace than others was ‘mindset’. This mindset still believed that boys are the assets for the family and girls as a liability. Thus, the education of girls was considered as the least priority stuff. A human without education will be so much underconfident to make decisions about life. Girls grew up seeing their brothers getting new books to read, a new pair of shoes for school, a new Enlighten the world with innovation

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bag and all these fascinating things which she should have been an equal owner, were taken away from her.

When she looked at things creatively and asked out of curiosity, the people around made her feel a fool and thus she stopped looking at things creatively and her curiosity died within. As she reached her teens, the family began looking for a groom and eventually got her married and the world around her changed immensely. Despite all these changes, most women never run away from their responsibilities. In most Indian houses we see a brigade of women who very honestly fulfill their duties towards their home. And this is where the potential lies.

If we can channelize their management skills in a way that more women gather the self-confidence to share their thoughts, to express their needs, the entire nation grows. Not sure how? Read this exam-

ple. 7 Gujrati women with Rs 80, started a venture called ‘Lijjat Papad’. Today the company employs 43000 women and has a worth of Rs 800 crore.

This is what happens when everyone gets a chance to contribute. India still lags behind when it comes to talking about sex education, women’s health, and female hygiene. These are still considered as a stigma, a taboo. Our conservative society needs a brigade of women who can step up and talk more about these. A start-up in the field of women’s well being is a need of an hour. At an individual level, we should begin to proINDIA | WWW.INNOVATIVEZONEINDIA.COM | SPECIAL EDITION | JUNE 2020

mote the growth of women through social media platforms. At a societal level, we need to be courageous enough to challenge the fixed mindsets.

Women’s empowerment can bring in a muchneeded change in the perception of society. We need more of Neerja Bhanot a flight attendant who chose her passengers’ life instead of hers in a plane hijack.

Mary Kom, who faced all the hardships from society and yet became a champion at boxing. Kalpana Chawla, who just defied all the stereotypes and went into the space making India a proud nation. There’s a lot to it. The message though is, there’s hidden talent in every Indian household. We must be proud of it and create more opportunities. As a father, brother, husband and in whatever role we can, we must at present and in the future always support the women in our house to be contributing factors to the nation.

There’s a lot we can do as a nation when people unite and work together.

This is the time when we should all be tired of the stigma and difficulties faced by women around the nation and let them step out and learn a new skill, choose a career, innovate, experiment, try, fail, manufacture, sell, invent and do a lot more of these regularly. Such approaches will make companies grow stronger. A new brigade of women empowered companies will make for a more empowered nation.

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MOST SUCCESSFUL WOMEN TO WATCH IN 2020 20 ENTREPRENEUR THE

NATYA THERAPY

Experience Inner Peace & explore your true self- being by the exuberance of Dance, Music & Mudras Stress is a prevailing problem in the current scenario that can take an immense toll on our health and lives. This needs to be taken into consideration that not many people are aware of the techniques of dealing with this Slow-Poison. It hinders a person’s growth in so many ways, be it physical, mental or spiritual;all are disturbed due to the stress factor. Looking at the current situation, when everybody is always in the hurry of being a success by hook or crook, it needs our crucial attention to address the means of reducing the stressful situations and evolve humans as healthy and joyful beings.

In this regard, Music, Dance and Exercise have been proven efficiently beneficial to reduce the stress levels in a person. Many entrepreneurs are entering this field but, one such institution that has created a unique niche for itself by its exclusive offerings to the society is Natya Therapy. With the aim of providing a solution to the masses in dealing with the stress, Natya Therapy has been established by an Iconic woman entrepreneur – Komal Shah.

MAKING A DIFFERENCE Natya Therapy assists one in attaining a balance of body, mind, emotions and energy that subsequently provide a way to heal oneself from severe illnesses. The Institution has been established with the motto of uplifting the human consciousness to increase the awareness that facilitates in the awakening of the dormant evolutionary force(Kundalini) in a person. They are benefitting many around theglobe with Mudra therapy, Sound and tones, Breath work sessions, Postures, Movements and Affirmations.

Natya Therapy helps one to connect to one’s inner self and assists in confronting the blocked emotions.

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KOMAL SHAH The Healing Artist Natya Therapy

Komal says , “Dance allows the body movements to reflect our deepdown inner emotional states and recognising this one can change the patterns at our sub-conscious level which in turn bestow a person with health and joyfulness in life.”

The Institution serves clients from all age group, ethnics and backgrounds.

For children, Natya Therapy can benefit them by enhancing their power to concentrate, learn and control their emotions with ease that eventuallycontributesto their Personality development.The therapy can help excel in the health of patients who are struggling with physical and mental disorders.

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PROMOTING THE INDIAN CULTURE ABOARD Komal has various fascinating success stories with the patients of Alzheimer, Cancer, Autism, people in Coma that are a true reflection of the power that ancient IndianHealing Culture holds within. She has recently inaugurated her healing centre in Israel in collaboration with a Jewish Company- YedihonHagalil Ltd. Sharing her experience in Israel, she states that our culture and traditions are very much respected there and by inaugurating her healing centre, she wants to promote the rich Indian culture that has been gifted to us by our ancestors. Using the knowledge she has accumulated over the past a few years, she has been successful in making significant

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improvement inkids and adults with various incurable diseases.

INTRODUCING REVOLUTIONARY MUDRA THERAPY The five fingers of our hands represent five different elements and by performing correct Mudra with the fingers one can achieve mental, physical and spiritual power for the joyful and peaceful life. Komal Shah, who holds excellence in teaching Mudra Therapy, can ensure healing and curing from various diseases with this healing technique. She says, “ If dance is a language than Mudras are words. Practicing different Mudras can help in attaining a balance of mood, energy and elements in the body.”

For those, who cannot afford to come to the healing centre or have a financial issue, she has ensured to make various YouTube channels where she has provided some basic healing tips that can benefit people significantly, just by practising at home.

NATYA THERAPY SHOWSASCENDING THE PATH TO CRESCENDO With the aim tomake people aware of and develop a sense of respect in regard to the Indian Classical Danceand Music, Natya Therapy Shows are conducted on a regular basis. Such shows define the Rules, Regulation, Methods, Principle and Practical Approach to learn, relearn and get in tune with the Universal rhythm. By organising such shows the Institution has been able to expand its reach to the people all around the world that has ensured its growth in leaps and bounds.

“A FEELING OF BLISSFULNESS CAN BE EXPERIENCED JUST BY GETTING IN TOUCH WITH ONE’S OWN CONSCIOUSNESS.”says Komal. The ultimate goal of Nitya Therapy is onlyto enhance the human standards of consciousness that will make this world a better place to live in.

WHO IS KOMAL SHAH?-A BRIEF INTRODUCTION Komal Shah is an Indian Dancer, Enlighten the world with innovation

Healer and Therapist who has daringly explored many forms of art and has studied various ancient forms of healings for Human Body, Mind and Soul. The Founder and Director of Natya therapy has always been enchanted with dance and music. She deeply believes that every form art has its power, strength, grace and character that can influence the society in an exclusive way. As a dancer, she constantly strives to seek knowledge in various forms of healing that is holistic. This has assisted her to keep a distance from drugs and medications as much as possible.

By using one’s energy to heal someone, we can witness miracle in the real world. She grew up with an ambiguous fondness and love for dance and music. Since from a very young age, she started practicing Bharat Natyam and other Classical folk dances along side Indian folk Ballets as well. She has also learnt Clinical Hypnosis that helps in dealing with the mental traumas and depression. Emphazing on the use of dance in the healing process, she truly imparts values for our age old culture and tradition. She has successfully carved a unique modality- ‘Dance as a medium to heal’ for this purpose.

Komalhas learned the marvellous methods of healing people from a well-reckoned Institute- Theta Healing Institute of Knowledge, Idaho, the USA. With the noble desire to serve the people in stress and suffering by providing them a solution, she recognized her inner voice that kept inspiring herto startthis venture and she entered this arena without any hesitation.

Komal has been a lifelong student of Healing Arts and Dance, and her specialization lies in some of the Indian Dance genres such as Bharat Natyam and Kathak.

Golden feathers on thecap- Accolades to boast off Komal has received many National and International Awards and recently, she has been awarded a prestigious award- Exceptional Women of Excellence by Women Economic Forum.She has attained the 25

marked milestone by reaching the masses through radio FM Fever 104.

She has successfullytouched lives of many people in the need of such comprehensive healing techniques by being one of the experts in Actor Sunil Shetty’s Mission Fit India Show and another show -Astrovani.

And the addition offeathers in her cap continuedwhen Komal received ICON and Young Achiever Award in Excellence in Dance and Music Therapy. The unending list also includes an esteemed award from INSPIRE Spiritual Holistic and Wellness Visionary Awards in Master in Kundalini Meditation and Healing Dance Therapy.

Another award has been provided

by WOW Business and Fashion Awards in the category - WOW Outstanding Healing Artist With Dance and Music Therapy Par Excellence.

Ms. Komal has also received an International Award of Iconic Woman Creating a Better World on 3rd January 2017 by Women Economic Forum Kolkata.

She have been also awarded by Mumbai police for a motivating speech and training the inspectors constables/ awarded my Mid day leading newspapers as iconic young achiever and recently won the title as Gujarat Ka Gaurav from gujrati mid day.

A token of advise that Komal would like to provide the aspiring women entrepreneurs with - We can change a dream into a living reality by nurturing it with the hard work, determination and faith. Be it today or tomorrow, the unending zeal of transforming your dream into reality with the immense hard work will render the sweet fruits for sure.

Always follow your inner voice which will never fail you to guide through the dire straights. Wherever you go, just take the Dance with yourself that will get you tuned up with the Universe and the world will witness the miracle you really are.

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MOST SUCCESSFUL WOMEN TO WATCH IN 2020 20 ENTREPRENEUR THE

COMPANY

KEY PERSON

DESIGNATION

Akarmaxs Tech Pvt Ltd

Sneha Rakesh

Managing Director

Arya Risk Management System

Pallavi Pardesi

CEO

Caresoft Consultancy

Smita Prassant Kumar

Technical Director & Co-founder

Educon India

Srinidhi Naidu

Founder & CEO

Ennoble IP

Dr. Shweta Singh

Founder & CEO

ExtraMile

Pooja Bajaj Chadha

CEO & Founder

Garage Productions

Anjali Chauhan

Co-Founder & Director

Hairpro India

Pragya Jhunjhunwala

CEO

Image Station

Manavalli Veena

Director

Institute of Learning & Development

Rita Vyas Nagarkar

Founder & Director

Letstrack

Rachhita Juneja

CMO

LexStart Consultancy Private Limited

Anisha Patnaik

Co-Founder

MK Caterers

Meenakshi Kesarwani

Director

Natya Therapy

Komal Shah

Artist

NextGen Life Sciences Pvt. Ltd.

Dr. Nagma Abbasi

CEO & Founder

P.S International

Preeti Jain

Director

Seven Hats Consulting

Neha Sundesha

Founder

Shree Hathkeshwara Group

Mukta Aditya Raj Shah

Group Director

Thinktag Advertising

Somdutta Acharya

Founder & Director

UMMEED

Salony Priya

Founder & Director

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INDIA | WWW.INNOVATIVEZONEINDIA.COM | SPECIAL EDITION | JUNE 2020

IZM Review

h t i W 9 1 d i v o C g n i t a b m o c e ar s p u These Starte r i a n o i ll i B n a i d Grants from an In “Nothing is more expansive than a missed opportunity” As this pandemic started spreading all over the country, Suhani Mohan Mumbai based entrepreneur saw a dire shortage of face masks. The Cofounder and CEO of Saral Designs, which develops ultra-thins Sanitary pad making machines that make high quality and affordable sanity pads, quickly reset one of her machines to make disposable face masks. The 30-year-old entrepreneur is also manufacturing mask making machines.

Suhani Mohan and her co-founder Kartik Mehta knew, that they cannot do it alone and needed help so they emailed an Indian auto billionaire Anand Mahindra, who gave quick response to their email and connected them to the Mahindra’s engineers.

Those engineers helped the due with procuring parts, fabrication, and assembling. Mask making machine was ready within 100 hours.

This start-up has made a million masks till now. These masks are designed with non-woven polypropylene and were sold to hospitals at a low price. The company has manufactured a fully automated machine, that can produce 80 masks in a minute and is looking forward to producing a million masks in a month.

The upgraded machine has cost 55,000 dollars that were provided by an Indian billionaire Harsh Mariwala’s Innovate 2 Beat COVID initiative. He made an announcement of the initiative in March 2020 through his Marico Innovation Foundation.

Mariwala foundation and ATE Chandra Foundation (Founded by Amit Chandra the chairman and MD of Bain Capital Private Equity) has come together to make this initiative possible, and to offer a total grant value of RS 2.5 crores: Mariwala contributed 15 million and while Chandra contributed 10 million rupees with the reaming 100,000 dollars by Bill & Melinda Gates Foundation. Mariwala believes that any crisis creates many new ideas.

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INDIA | WWW.INNOVATIVEZONEINDIA.COM | SPECIAL EDITION | JUNE 2020

We are looking to develop a battery-based portable version for the food delivery segment and cabinets for restaurants and food outlets,” said Singhal, Log 9’s CEO“Direct exposure to UVC light is harmful, hence we have ensured no light can leak out of the box during operation. Medicines are also not recommended for disinfection since there is a possibility that it might alter the drug composition.

As per Forbes.

Startups The companies are selected by the board led by an Indian scientist Dr. Raghunath Anant, who is a former director of General of the Council of Scientific and Industrial Research. The focus is one backing homegrown start-ups which can grow fast as soon as possible.

Mariwala explained that his role is to scale up the start-ups, obtain regulatory approvals, and assist in distribution and Brading. One of the third companies Saral is in the PPE (Personal Protective Equipment) segment. Some awardees start-ups in the ventilator segment will be proclaimed in the upcoming week or so.

The second start-up is supported by Mariwala, the company called Log 9 materials from Bangalore, the company recently has got about $100,000 from the Innovate2BeatCOVID grant to develop a Unique multi-focal UVL (Ultra Violet Light) disinfection chamber called as Corona Ovens that can sanitize anything within 10 min.

The chamber size is similar to microwave that comes in 20 L, 30 L, and 40 L- with the help of it, you can sanitize shops, and home including masks, cell phones. With the help of the A33 L version, you can sanitize your groceries and eight N95 Mask.

The Corona Ovens price has between $140 and $ 190 and has already sold 1200 units-online. Now the log9 is coming with the Indian Institute of

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Science in Bangalore to lunch new variants. For the safety and intensity, the ovens have been tested in IISc labs.

Log 9 Materials is a nanotech company, founded by Akshay Singhal, Kartik Hejela and Pankaj Sharma in 2015. These all have graduated from IIT Roorkee. The trio began manufacturing the product on March 24, the day India went into a nationwide lockdown and shipped their first oven on April 11. At the moment, the company produces 120 units per day. The oven has been developed and deployed larger variants for airport use to sanitize trolley, escalator handles, and many others.

The third one start-up called Crea Worldwide has got funding $ 55,000 for the initiative, the company makes personal protective kits for healthcare workers, dentists, and the police force. The PPE Kits include a face shield, breathable hydrophobic polyester, parka and coveralls, use non-laminated fabrics. A kit can be used up to 12 hours even in India’s searing summer heat.

The Founder of Crea Upkar Sharma was in the business of making military defense gear, without wasting time, he moved to make PPE gear. His first kit was ready in less than a week and now makes 1,300 kits in a day. He has said that they would make 4000 to 4500 kits per day.

INDIA | WWW.INNOVATIVEZONEINDIA.COM | SPECIAL EDITION | JUNE 2020

MOST SUCCESSFUL WOMEN TO WATCH IN 2020 20 ENTREPRENEUR THE

INSTITUTE OF LEARNING AND DEVELOPMENT

A brainchild of Dr Rita Vyas Nagarkar; Incorporated with a vision to equip people with the tools to succeed in today’s ever-changing and complex global world.

Institute of Learning and Development (ILD) is a forward-thinking, values-based, sustainable enterprise that contributes to the welfare of the society through placing a premium on life-wide and life-long learning. In association with passionate educators, who possess the zeal to provide high-quality learning and developmental opportunities, ILD offers high quality extended learning courses to students of diverse age and background. ILD operates chiefly in Hong Kong, Mainland China and other parts of Asia- Pacific.

The adept team of the organization is composed of highly qualified academicians and professionals, handpicked from across the globe. Trainers, Advisors, Course Developers, and Consultants- all carry the exclusive expertise in their relevant fields.

STUPENDOUS VISION WITH EXCEPTIONAL MISSION The Organisation strives drive change towards a more equitable, responsible and just society and to improve the lives of the individuals in today’s complex global world. It has intervened the market intending to provide exemplary extended courses, high- quality content and consultancy services. In context to fulfilling their vision, they aim to offer excellent training programs, relevant resources, and tools exclusively designed to train, educate and inspire people. They aspire to emerge out as the trendsetters by equipping people in applying knowledge and skills for developing innovative solutions and bring a wave of improvement in their own lives.

SIGNIFICANCE OF R&D “R&D is part of our company’s operations that seeks knowledge to develop, design and enhance our training materials as well as keep up to date with technologies to impart our services effectively.” says the Founder, when asked to acknowledge the role of Research and Development in the growth of the Company.

PASSION-DRIVEN ENTREPRENEUR Dr. Rita Vyas Nagarkar says that she started her business venture as it was her passion towards her work. She doesn’t consider her personal life different from her entrepreneurial life that is the secret to her success, fame, and money. According to the dedicated dignitary, Enlighten the world with innovation

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Dr. Rita Vyas Nagarkar Founder & Director

entrepreneurial and personal boundaries become blurred for her because she is abundantly passionate about her mission. She is optimistic about going to work every single day knowing what she does will positively impact others. It is this enthusiasm, engagement, motivation and passion that encourages her to be more socially active and spend quality time with the family.

FORMING HIGHLY-SKILLED TEAM For delivering excellence in the services offered by them, the Management ensures the employment of virtual assistants whereas automation of the back office. They ensure that the organization and employee values are aligned during the recruitment process for the better compatibility in future. Alongside this, adequate supervision is provided to the employees to support them while conduction of the operations. The management always stays ahead in context to the wellbeing of their employees. They ensure to interact with the employees INDIA | WWW.INNOVATIVEZONEINDIA.COM | SPECIAL EDITION | JUNE 2020

on an informal level, to make sure that each member without any hesitation can count on them in need.

“We ensure that individual skills and abilities are put to good use and the work given to our employees is challenging enough to align with their positions, tasks and responsibilities. We also give our employees a reasonable decision-making authority, alongside providing them with enough resources in terms of materials and equipment to get the job done on time” says Dr. Rita Vyas Nagarkar.

The management also ensures to keep its staff joyous and content by the conduction of staff lunch, after-work parties, team-work workshops, festivals get-togethers, Boat trips, Board games at work, etc.

A MULTIDISCIPLINARY BUSINESS LEADER – DR. RITA VYAS NAGARKAR Dr. Rita Vyas Nagarkar, the Founder and Director of ILD, is an expert in Cross-Cultural Communication and has a Ph.D in English Linguistics, from City University of Hong Kong. She also attained masters degrees from India and Hong Kong respectively. She was conferred as an honorary professor at the Nishan Academy of maternal education, in Beijing, China, which is educating millions of young mothers.

She incepted ILD in 2001, with a belief that lifelong learning and continuing acquisition of knowledge and skills is the cornerstone of a person’s development. To provide courses on varied subjects to students from diverse background, she built a conglomerate of educators, course developers and researchers. She holds the experience of over 25 years by being involved in teaching, research and consultancy.

The multifaceted entrepreneur is well-renowned for her teaching experience with students from tertiary and postgraduate to doctorate levels, and has also served as a trainer for teachers, corporates, civil servants and governments in Hong Kong, Macau, Mainland China, and other Asia Pacific region.

By far, Dr. Vyas Nagarkar has attained several teaching development grants for her initiatives to contribute to curriculum development in schools in Hong Kong.

Securing an expertise in the ESL/ESP Curriculum, she was invited to be an Education Consultant for the Hong Kong Government’s NET Scheme for around 200 government as well as private schools. She has actively taught the native English teachers and local Hong Kong teachers on varied subjects from Cross-cultural Communicative competence in English teaching to ESL Curriculum Design.

Being a co-investigator in the CERG funded project titled “Food Labelling in Hong Kong: Public Policy and Discursive Practice”, she successfully organized multiple workshops for consumers, business owners on Food Labelling and Consumer Communication topics.

Further adding to the list of accomplishments, she has also developed a unique communication model called Enlighten the world with innovation

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“Fictional Reality Communication” as part of her strategic research agenda on a cross-cultural study of advertising communication that has concluded in the formation of an impressive collection of conference papers and two books that are under progress. Her exclusive analysis of TV commercials across cultures, has been well recognized on the international level.

The exemplary dignitary has presented numerous research papers in international conferences. She has also authored twenty-four English textbooks- ‘English for Careers’, which is considered a commendable work in Mainland China, as the books represent the culture and context accordingly. Her exclusive books have been included in the syllabus of the Vocational Training Institutes and Universities in Mainland China, since 2010.

She demonstrates competence, creativity and a lot of passion for research and teaching, and has been involved with UNESCO on various platforms.

Dr. Vyas Nagarkar has also attained membership in Entrepreneurship Education Network of UNESCOAPEID where she promotes entrepreneurial education with good practices and research. At present, she is performing with Southeast Asian Ministers of Education for infusing entrepreneurial spirit with science education at the college level. She is also active in corporate training and consultancy and serves as an instructional designer, trainer, and facilitator in Business communication, CrossCultural Communication, Soft-skills, English for specific purposes, etc. Sharing the cultural nuances in Fashion Communication to the students around the world, she also conducts a global class- ‘Fashion Communication from a Cross-Cultural Perspective’. She has also offered a noteworthy and unique courses- Simplification of professional documents which is quite popular among professionals and governments.

With the noble intention of actively empowering the underprivileged section through education, she has offered hundreds of courses for free on the internet. These courses offer soft skills for the workplace that is a must for successful career growth. Her extensive work correlates with Sustainable Development Goals to promote skills for employment, entrepreneurship, financial success, and life long learning opportunities for all. Her intentions of empowering the youth by assigning them with local SMEs and international agencies have bestowed her with a lot of appreciation. She has worked in areas of SDG Target 4 in particular, that promotes Skills Development for work and life, and Entrepreneurship Education for all, SDG Target 8 decent work and economic growth, SDG Target 10 reduced inequalities and SDG Target 11 sustainable cities and communities.

Dr Vyas Nagarkar was honoured by the Women Economic Forum in New Delhi, in May 2016, with the ‘Iconic Woman of the Decade’ award among many other dignitaries, for her philanthropic endeavours and significant contribution in the education sector.

INDIA | WWW.INNOVATIVEZONEINDIA.COM | SPECIAL EDITION | JUNE 2020

IZM Review

TERESTING WAYS TO MA N I D N A E L KE SIMP MONEY DURING THE

Coronavirus pandemic has interrupted every sphere of human activity and has paralyzed the professional as well as social lives. Almost, every single country has responded to the global health emergency by proclaiming lockdown as a quarantine measure to prevent the spread. Now many people are thinking, how to utilize this time.

So here I have brought you some ideas to covert, I hope it will be useful for you.

Freelance

Today, people are being smart, they like to explore the world while working, this is why they prefer freelancing work opportunities. During this lockdown, you can use your expertise and interest to make money. This opportunity provides you flexible work as per your choice across quite a few domains like web page creating, designing, digital media or marketing work, and many more. There are a lot of platforms available, go and find one, create an account, and hope on the work.

Teach online

A lot of students haven’t completed their syllabus yet, and many want to clear doubt in subjects. So here is an opportunity for you, find your interest in the subject, and offer education to those students. Also, there are a lot of kids’ parents, who want someone to teach their kids the alphabet. So, if you are good with kids, go and find, no need any degree for this.

Language coach

Do you know? a lot of entrepreneurs and other people want to be bilingual or multilingual so that they can deal with foreign investors or explore the world respectively. So, if you know French, Chinese, Spanish, any language. It will help you make a lot of money. If you don’t have any of these, then teach English. In this way, you not just make money, but also meet very interesting people.

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Software developer

Do you have programming skills? if the answer is yes, then you can make great money. Because IT industries are still running all over the world. You need to have good knowledge in a programming language like JavaScript or Python and can have knowledge about any framework like Django or NodeJS.

Data Entry

Many small companies have unorganized data and want someone to organize them. So, if you have Ms. Excel skills, then you can do this job. Also, there are a lot of companies provide online training before giving you the project. So, if you don’t know at all about it, still you can do the data entry work. So, find some genuine website that can provide you data entry job.

Make mask

Due to the pandemic, the demand for masks has increased all over the world. At the time, medical shops, retail stores are out of stock. It is hard to find masks, because of it, mask price is also increasing. My advice visit site where you can learn how to make a mask in a simple way, and sell them in the local medial store.

Online dance or yoga class

The pandemic has closed down everything, expect from essential shops. In such kind of condition, people are not able to join dance or yoga classes. So, if you are good at yoga or dance, then you teach online. In this, you can become an instructor as well.

There are a lot of ways you can make money during the lockdown like doing online surveys, affiliate marking, playing an online game, and many others. All you need to do is little homework about and decide what will be best for you.

Once you know the right avenue, you won’t have any restriction to covert the hours into some money.

Tip to find a job

Finding a freelancing job isn’t so tough but sometime it could be. My advice to those who are unable to find a job, you can post your skill on social media share numbers among friends, it will help you to get a job.

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INDIA | WWW.INNOVATIVEZONEINDIA.COM | SPECIAL EDITION | JUNE 2020

MOST SUCCESSFUL WOMEN TO WATCH IN 2020 20 ENTREPRENEUR THE

LEXSTART CONSULTANCY PVT. LTD. MAKING STARTUPS “INVESTMENT READY” “Our idea is to be a

one-stop-shop for the early-stage startup ecosystem.

At LexStart, we focus on satisfying any-and-all needs of the stakeholders in the early-stage startup ecosystem – entrepreneurs, investors, incubators.

“

ANISHA PATNAIK Co-Founder

~She says Be sure you can fight it out for at least 5 years.

You need to forget everything and focus on your startup for 5 years; if you are ready to do that, then definitely go for it!

“

“

Women Entrepreneurship is one of the prized developments that has come under the spotlight during the last two decades. Today, the world is looking up to many female leaders, who have broken all the cliches and proved themselves competitive in society. In India too, the age of globalization has enabled women to come up with their vivid ideas and play an important part in elevating the country’s economy.

One such trailblazing leader is Anisha Patnaik, Co-founder of LexStart Consultancy Pvt. Ltd. Anisha has secured a noteworthy experience in Legal and compliance matters and is a specialist in startup laws and venture funding transactions. She has worked for over a decade with various legal firms towards supporting and establishing startups in India.

COMPANY AT A GLANCE LexStart Consultancy is one of the specialists, which emphasizes on managing all legal and compliance services and products of a startup from its very early stage. These include taking care of their trademarks, due diligence, commercial contracts, fundraising documentation, etc.

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Along with this, the company also serves its clients with a digital platform, where a startup can have access to all kinds of online services namely: • Online Compliance Management • ESOP Management – Incorporate and manage ESOPs. Give access to the visibility of employees’ ESOPs and the value of shares through separate employee dashboards.

• Template Corner – Create, Manage and Execute templates online!

• Cap Table Calculator – Understand the effect of premoney, ESOPs, etc. on your cap table; create, tinker and manage cap tables.

• LexScore – Online due diligence and investment readiness score!

• Record Management – A virtual storage space for all kinds of data and information. Clients can sort, tag and update their data for due diligence by investors, shareholders or creditors at any time. The stored data can further be shared and downloaded as per requirements.

• Trademark Management- Track and protect your trademarks (expiry dates and anonymous breaches).

LAYING DOWN THE CORNERSTONE The foundation of LexStart was laid down by two notable specialists, Anisha Patnaik and Karthik Chandrasekar (Co-founder). During her professional voyage, Anisha was associated with many notable organizations such as Thakker & Thakker, Acumen Fund, K Law. There she worked with many startups helping them in establishing themselves in India. After acclaiming a humongous experience, in areas of legal and compliance management, Anisha concluded that law firms were generally focused on aiding start-ups with their fundraising transactions.

She believed that startups needed more support with day-to-day compliances and agreements at cost-effective rates. This was the concept behind bringing LexStart to the spotlight. After setting the stage for her brainchild in 2015, LexStart has been working on supporting the early-stage startup ecosystem with all kinds of legal and compliance supports.

NOTABLE FACTORS During her professional timeline, Anisha found that a higher proportion of law firms only involved themselves with the fundraising part and widely neglected the other areas of importance. Filling this loophole is the main focus of LexStart. At a cost-effective price, LexStart focuses its concern on three verticals- Legal, Compliance and Products without compromising on quality.

Entrepreneurs intend to be less concerned with paperwork and filing documents. For this, LexStart steps in and asks its clients to leave all the legal worries and compliance concerns on their shoulders while they go on elevating their business. By calling themselves “in house counsel and compliance manager”, LexStart aims at handholding through their client’s concerns while using technology to increase efficiency and transparency.

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EMPLOYEES AS AN ASSET Besides technology, another factor that makes them a robust firm is their enthusiastic team with competent skills and experience in the field. Technology helps in the functioning of a company to its optimal levels; however, proper manpower is the asset that ensures every operation is performed seamlessly. The dynamic team of LexStart understands legal and compliance from both perspectives and helps their clients in staying “investment ready”.

Further, to ensure optimal performance, LexStart trains its employees in the most enjoyable way. Further, to maintain their enthusiasm they organize games at the organizational level.

EQUIVALENCE BETWEEN WORK AND PRIVACY I am a huge propagandist of “me time”. Every entrepreneur needs to have some time to themselves other than personal time. It’s been a challenge, but I ensure that I have some “me time”. – says Anisha Based on her professional and entrepreneurial journey, Anisha highly propagates the balance between work life and personal life. She enjoys her personal life by working out, learning to play the piano and reading books.

EMPOWERING WOMEN ENTREPRENEURSHIP Through her entrepreneurial journey, Anisha has learned that the roadmap of entrepreneurship is a challenging one. Finding the right people for the job and staying focused on your aim is easier said than done.

However, she believes the key to success is staying diligent on the path. Through her journey, she intends to motivate women to go beyond societal stereotypes, and stay focused on what they wish to achieve.

In addition to this, she urges every aspiring woman to procure their “me time”, as she believes self-elevation is equivalently important as personal time.

ACCOLADES AND THE FUTURE ROADMAP For its impeccable services, the company is considered as one of the foremost startup specialists. LexStart also helps government organizations. LexStart was the Exclusive Legal Partner to Maharashtra Startup Week.

LexStart also won Startup India’s Ease of Doing Business Challenge!

Ahead on the road, LexStart is looking forward to becoming the global connoisseur of supporting startups with legal services and is already providing its services offshore.

A NOTE FOR READERS “If you are thinking of starting-up, do something you are passionate about because entrepreneurship is tough and the only thing that keeps one going is the passion and love for what they are doing”. – Anisha Patnaik INDIA | WWW.INNOVATIVEZONEINDIA.COM | SPECIAL EDITION | JUNE 2020

MOST SUCCESSFUL WOMEN TO WATCH IN 2020 20 ENTREPRENEUR THE

P. S. INTERNATIONAL

A PROFESSIONAL HR MANAGEMENT CONSULTANCY: WHERE COMPETENCE SPEAKS VOLUMES The consulting industry is immensely fragmented. Here are the top 3 things that more than 70% of the organizations look for while hiring the services of professional HR management consultancy 1. The services must cater to a range of HR consulting services: These services besides being solution focussed should also be proactive ensuring the inline delivery upon the requirements of the organisation 2. Design HR strategy to stress on the core areas of HR: This must lead to a better internal human resource and people management framework which is linked with the future of HR policy and practice within the Organisation.

3. HR Management must see each particular of HR: From recruitment to induction to review and retention meet Organisational needs for both short as well as the long term.

Whether it’s SMEs, startups or larger organizations with multiple locations, leveraging an HR Management consultancy firm may be the trigger that can take your business to the next level.

NEED A HELPING HAND WITH YOUR HUMAN RESOURCES PRACTICES? It may be time to consider meeting the team of P.S International to map out a strategic HR Management consultancy plan for your company.

A powerful client base of more than 550+ companies across the nation is a testimony to its brand value. P.S International is an established consulting and recruitment firm that has been serving major clients in • Information technology • Non-IT Engineering • Metals And Alloys • Banking & Insurance • Education • Agro-Based • Pharmaceuticals • Human Resources and • Corporate Solutions.

PREETI JAIN Director, P. S International Enlighten the world with innovation

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P.S International HR consultants were recently featured in national daily- Hindustan Times for HR trends in 2020.

RANGE OF SERVICES The company offers a range of services on a national basis to both large, mid-sized companies or start-ups in the Information Technologies, manufacturing, wholesale, distribution, service, construction and industrial related industries. More than 60% of clients are from the IT industry. The team fulfills the industry requirement of the latest skills in IT industry like PHP Developer, Android Developers, Wordpress, UFT Developers, REACT JS Developers, Java Developers, ZOHO Developers, Full Stack Developers, Middle Ware, Project Managers, etc.

For Non-IT and Manufacturing domains the team serves the requirement of technical resources from the executive level to Top Management.

AN OVERVIEW OF THE EXPERTISE • Recruitment from Executive level to C level • Payroll Management • PMS (Performance Management System) Design and implementation • Training and Compliance TAKE A VIEW ON FUTURE PROSPECTS Ms. Preeti Jain, the director at P.S International in conversation with the team of Innovative zone believes that the company has a fantastic client base which is expanding aggressively because of the services, quality of work and the commitment to provide timely services.

She appreciates the initiatives made by the Indian Government and measures like reduction of corporate tax and ease of working have helped the firm to grow exponentially.

Want to know more about this promising company? We had a conversation with the Director to bring you some exclusive insights on how they work, what they believe in and the business challenges. Here’s a quick glimpse.

WHAT DOES P. S INTERNATIONAL OFFER NEW IN THE MARKET? Our company offers customized value propositions to our clients. As far as the recruitment part is concerned, we first understand the client’s requirements and provide them the most relevant match of resources to save their time and cost. We value our client business needs and serve our clients speedily as our tagline is “Prompt and Best”. Many MNCs having their head office in the USA, the UK and other countries are our clients to avail of our services for India operation because of our specialized team working hard to cater to such companies for their critical requirement. An in-depth field knowledge, online selection facility, vast candidate database, well trained and efficient staff and the best-suited candidate for any vacancy speaks volumes for the brand.

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WHAT CHALLENGES DO YOU SEE IN THE HR INDUSTRY? The first and foremost challenge is, still the industry is unorganized. There are thousands of HR recruitment consultancies in India which do not follow a standard services charges system.

The recruitment service part of the HR industry works on a credit system of 30 days to 90 days or more than this but to get payment on time is challenging.

To curb such companies there are no associations for HR where you can highlight such companies and request proper actions against them. These companies enjoy using different recruitment agencies to fulfill their requirements without any fear.

OTHER CHALLENGES ARE: Attracting Top Talent Attracting and retaining the best resource for the client takes a lot of time, effort and HR consultant resources.

Consistent Skill Upgradation Identification of skill development, design of the proper skill development program and implementation of the same is the biggest challenge for the HR industry. Today most of the employees leave their jobs because of a lack of training and skill development as required for the business.

Change Management Today’s HR faces the following challenges for organizational change management like Resistance and lack of support for change in policy and system of the organization.

Resistance to navigate from the comfort zone in the organization and Cultural change.

WHAT MESSAGE WOULD YOU LIKE TO GIVE TO THE INNOVATIVE ZONE READERS? I believe that HR is the backbone of any industry. For the growth of the organization, HR functions and role of HR consultants are of utmost importance for sourcing resources to fulfill the job requirement, identify training needs, design of training needs and implementation, proper set up of targets and goals of each employee in the organization and implementation of PMS in the organization.

Last but not least for hiring and retaining the best talent in the industry, employer branding in terms of organizational policy and procedures is significant as the best talent always prefers to associate themselves with such organizations. In the coming time, HR functions will be mostly AI-driven and therefore organizations will need to prepare themselves for this change to keep up with the pace of changing trends in the industry.

INDIA | WWW.INNOVATIVEZONEINDIA.COM | SPECIAL EDITION | JUNE 2020

IZM Review

SEVEN TIPS TO STAY BALANCED IN YOUR BUSINESS AND LIFE: How two important factors of life should be inter-related

Once a little boy entered his father’s room. The kid politely asked him how much does he earn in an hour. ‘Rs. 500’ replied his dad. So the child requested for Rs 300. Father got angry at the child for disturbing him and replied that he wouldn’t give the boy any single coin to buy a stupid toy or a video game. The child left the room quietly. After a while when the Dad realised that he shouldn’t have reacted, he walked to his son’s room quietly and happily handed him Rs 300. The kid became very happy and ran upto his desk, took out some crumbled notes and gave it back to his father saying thats this is Rs 500 for you. ‘Can you please come home an hour early tomorrow, I want to have dinner with you’.

A lot of time we become so occupied in our life that we are not able to manage the work and the family life. Your family requires your time. So does your business. You need to attend a parents teacher meeting and you absolutely can’t miss the project deadline. Your wife needs you to patiently have your breakfast, shop for the family needs, occasionally go out for a movie, help her in the household chores and your work has it’s own set of expectations. A lot of businessmen struggle to find out the right mix. Yes, in a real world magic doesn’t work. The good news is, planning does.

Here we share seven tips you can follow to stay balanced in your business and life 1: Plan out your day: A well planned day gives you adequate time to manage your work. Yes, some days you may have an emergency meeting which possibly goes on longer than expected, yet on most occasion, a thought out day make things easier to manage. To plan out your day, all you need is your smart phone. Go to your calendar and set up the meeting time. Utilise your note making section in your phone and write down your day. 5-7 minutes of investment in planning ahead saves a lot of time.

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2: Meditate: Don’t worry about doing it right. Just sit in a quite place, close your eyes and concentrate on your breath. This is one of the best ways to keep your anxiety under control and increases your productivity immensely.

3: Stay Positive: There’s much negativity around. Entrepreneurs need to stay positive and keep away from distraction. One good way of doing this is to watch, read and discuss good news. Discuss ideas, not people. Pick up your phone and talk to a good old friend. Step out and play a game of badminton. There are so many good things happening in your life. All you need to do is to look at it differently.

4: Prioritise things: Know your duties and prioritise them in oder of urgency. Saying No to an extra project doesn’t mean you are giving up. It means that you are self aware of your responsibilities and is not willing to take on a duty as of now which you won’t be able to do it qualitatively. Prioritising stuffs will not only help you save time, it also increases your focus on important projects. This counts for a happy life.

5: Disconnect: While business men have no fixed start and stop time, yet you need to bring this up in your to do list that there has to be a time when notifications in your mobile phone is turned off. Interact with your family member. Have a good conversation. Know their interests. Help a child in the family to complete his school project. This is a great technique to rejuvenate your mind.

6: Stay Healthy: Your business is entirely dependent on your health. Just like a vehicle doesn’t move forward without petrol, a plant doesn’t grow without water, a child isn’t educated without school, similarly your business wont survive without you.

You absolutely need to take care of your body. Do not skip your breakfast. Have regular meals and eat a light dinner.

7: Be clear with your vision: Last but not the least, you need to know what you are working for. Lack of clear vision has been a reason for a downfall since ages. Write down your dreams and see them everyday. This keeps the motivation high.

The more balance you have between work and life, the more will be the happiness and higher will be the success.

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INDIA | WWW.INNOVATIVEZONEINDIA.COM | SPECIAL EDITION | JUNE 2020

MOST SUCCESSFUL WOMEN TO WATCH IN 2020 20 ENTREPRENEUR THE

THINKTAG ADVERTISING CREATING BRANDS THAT LEAVE IMPRESSIONS

Marketing as we all know is one of the chief practices for a company to build a strong foundation in the market. No matter how much the arena evolves and the channels of outreach change with the times, a strong foundation in marketing strategy, brand positioning and brand architecture will always be needed.

When you extend that to communication, how you choose to communicate may change but the messaging remains all important and the key to a successful campaign. This is what ThinkTag Advertising plays a role in getting brands to have the right mix of strategy, innovation and communication.

SOMDATTA ACHARYYA Founder & Director

Industries have started to venture more and more on digital marketing which is one of the biggest evolutions in the industry. The segment enables users to advertise their products in national and international markets thus, replacing the old ways of reaching people. Venturing onto digital marketing without having a strong foundation in place may be a recipe for disaster. Therefore ThinkTag Advertising strikes the right balance of using contemporary and traditional methods of marketing to make robust brands that connect with the customers.

ESTABLISHMENT OF STATURE IN THE MARKET Thinktag was initiated in 2009 by Ms. Somdatta Acharyya (Founder, Director) as a brand consulting firm in Worli, Mumbai. The initial aim of ThinkTag was to provide branding and marketing solutions as an outsourced team to SMEs and start-ups which lacked a proper marketing set-up. However, work came from larger corporates which was looking to pilot test innovation centers or new products or businesses. With time, on demands of its clients, ThinkTag evolved into a full-fledgedmarketing communications agency in 2012.

Since then ThinkTag has been operating as a brand consulting and advertising agency working on print, outdoor, audio-visual and digital communication.

Enlighten the world with innovation

A BRIEF OF THE CURATOR Ms. Somdatta Acharya, the curator of this establishment holds an MBA in Marketing from SCMHRD (Symbiosis) and has industry experience of 7 years in brand management & marketing, before starting ThinkTag a decade ago. During her time in the industry, as a Brand Manager, she observed that there was often a gap in understanding of the audience or the need for the communication by the ad agencies she dealt with. There was 40

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often a disconnect in the language or the imagery, especially for non ATL communication. That was the core thought when she ventured into Advertising. The objective was to deliver creatives, campaigns and solutions that work and produce business results and not focus on campaigns for awards.

ADAPTING TO CHANGING MARKET TRENDS “What sometimes makes me sad is that when I look at campaigns around me, I see tactical campaigns and no real brand positioning.” Says Ms. Somdatta Acharyya.

With the flow time, marketing and advertising has seen radical transformation. Every day gives birth to new trends, new ideas and evolving channels. Marketing strategies have shifted to delivering ‘brand stories’ instead of focusing on building a strong structure and a robust brand ladder. While keeping up with the dynamic nature of the market, ThinkTag team bears in mind the basics of ‘Kotler’, while working on brand positioning or brand communication.

Communication channels like social and digital media are already in motion to bring turbulence in the industry; ThinkTag works tirelessly to research about consumers and what makes them engage with brands to deliver best online and off-line solutions to clients, in a cost-efficient way.

IMPACT OF RESEARCH AND DEVELOPMENT R & D is one of the major practices for a positive progression in any organization. But the ability to learn and gather knowledge from the research is what makes one better than the rest. Therefore at ThinkTag the emphasis is on Learning and Development.

Employees are being engaged in refresher courses, digital marketing or web design courses for a continuous learning process. In addition to that, they organize presentations about the latest trends, learnings from innovations done by multinationals, experimental campaigns, use of technology, etc which translates into eventual client benefits.

A WIDE RANGE OF CLIENTS The company has served numerous MNCs, start-ups across sectors like Real Estate, Pharmaceuticals, Fintech, Insurance, Banking, Quick service restaurant, Agri-tech, etc. Some of their notable brands are GSK, The Wadhwa Group, Tata AIG, Tech Mahindra Business Services, Kotak Mahindra Bank, Go Biryan, Star Sports and StarAgri Group.

VENTURED TO MODERN TECHNOLOGIES With the evolution of technology, mankind is slowly moving towards a paperless world. So is ThinkTag! The company has incorporated digital as well as physical platforms in their project. An example of such is their brochure which is now a 2 d video or a leaflet that was in print format now as a GIF. A WELL-BALANCED WORK CULTURE “Our work culture is all about enjoying your work, completing it and leaving on time.” - Ms. Somdatta Acharyya. ThinkTag Enlighten the world with innovation

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consists of a bunch of youngsters who are very enthusiastic, motivated and responsible. An extremely vibrant environment with flexible timing and punctuality at work is instilled where work gets maximum priority.

The founder herself is very agnostic to negativity and believes Professionalism and enthusiasm should go hand in hand. Sticking to one’s word, delivering on promised timelines and doing the best every single time but it is also very important to enjoy the work so that it doesn’t seem like a burden.

ACCOLADES AND ACHIEVEMENTS TO BE PRAISED FOR The company has shown steady growth over the years.

From initiation to present, it has delivered marvellous performances in their projects even as a small team of 6 members. The initial years served as a learning phase which further gave them the platform to build a larger team of young talents that clocked 100% Y-o-Y growth, 3 years in a row.

Furthermore, ThinkTag proudly speaks how its campaigns have delivered success to their clients. They are always traveling a rewarding journey where they have successfully launched brands or projects that have helped companies undergo intended image change and evolve their communication and strategies to keep pace with the evolving marketplace.

GLORIOUS FUTURE PROSPECTIVES Ms. Acharyya carries the thought “It’s not the future, it’s a new present every day.”

There’s an explosion of social media and digital platforms and while there have never been more ways to reach the consumer, it’s never been harder to connect with the consumers. ThinkTag is gearing up to do exponentially complex and creative work at this exciting time. The focus is more on precise, hard-hitting creatives. What is also of importance is that one cannot prioritise quality or quantity any more, the requirement is of both, so from a creative perspective it is all about quantity with quality. So keeping pace with the times is really an on-going process.

A HAND OF HELP TOWARDS THE SOCIETY During its initiation, Ms. Acharya was enlighted by a lesson from her mentor and B-school professor - ‘You will be really an entrepreneur when you provide employment to at least 10 people’. The company started out as a one-man army, quickly moved to a strength of six but now has a squad of 17 members. So in this market of high unemployment, Ms. Acharya is contributing with employment for the young and aspiring. What is of great significance is also the focus on women empowerment, who make up for more than 60% of the workforce.

The company is also mindful of the environment and encourages a very low tolerance towards single-use plastics.

They tend to recycle, reuse waste material and during festivals turn them into creative decorations.

INDIA | WWW.INNOVATIVEZONEINDIA.COM | SPECIAL EDITION | JUNE 2020

MOST SUCCESSFUL WOMEN TO WATCH IN 2020 20 ENTREPRENEUR THE

WORLD SCHOOL ENABLING AVANT-GRADE EDUCATION WITH A TECHNOLOGICAL SUPERIORITY Education is the most pivotal asset for any child; not only because it can turn an aspirer into a scholar, but also enhance his/her knowledge for the everchanging competitive world. The tide of time has initiated a colossal application of science & technology in the education sector. Scientific inventions such as smart classes, educational apps, and many other mechanizations, succeeds in making the education sector parallelly upgraded to other verticals.

In India, technological evolution has inaugurated many schools, but what makes Sanjeevani World School stand apart, in the 7th most populous city in the world – Mumbai, is the conviction with which it prepares irreplaceable human force for the uncertain future.

A STATE-OF-THE-ART SCHOOL Sanjeevani World School is the project by Sanjeevani Chandrabhan Agrawal Charitable Trust. It’s a futuristic school, headed by principal Dr Seema Negi, wherein everyone is encouraged and inspired to learn the skills to succeed in the globalized arena. Backed with a team of passionate, hardworking and dedicated individuals, the school is ready to prepare each learner for the future challenges, which will enable them to reach their goals, far beyond the horizon.

Dr. Seema Negi

Principal

The school’s Managing Trustee and Founder Dr. Shyam Agrawal believes in providing an ecosystem were students are able to explore and learn beyond the classroom with academic excellence and achievement in diverse fields & to empower the learners with 21st Century skills. With the conviction of giving back to society the Hon. President of the school, Dr. Sunil Agrawal wishes to train the tender minds not just to excel in the academic pursuit, but to learn the true essence of happiness in life, happiness that connects an individual to his/her inner self. The school values the concept of “Vasudev Kutumbakam”.

In-addition to a scholastic approach, Sanjeevani stays meticulous on the character and personality development of every student. Sanjeevani reinforces its students with all the competitive measures like adaptability and flexibility, cooperativeness, patience, a futuristic outlook, an energetic and dynamic approach, which are required for staying vigilant in this highly contentious world. With the appropriate educational framework, Sanjeevani is deliberately instilling knowledge and lifelong learning perks, in every child.

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LEAVING THE LEGACY BEHIND BRINGING THE LINEAGE OF ARMED FORCES IN EDUCATION Dr. Seema Negi’s vision statement says “The school aspires to empower the learners, for the rapidly changing world by enabling them with the critical thinking skills, global preparedness and respect for core values of patriotism, integrity, honesty, loyalty and benevolence.” With a heritage of the ‘Indian Air Force’ in heart, an amalgamation of educational qualifications, and experience of teaching in a number of reputed schools, she is a dynamic and passionate leader who is ready to take the school to the next level. She has always believed in transformational leadership and empowers her team members to have a more non-fragmental attitude. She believes in “let’s do it” rather than “do it”.

By providing flawless training for two decades, in the education sector, Dr. Negi admits that she was destined to be a teacher. Her success mantra is... “For the students...with the students... by the students” ...ALWAYS!!

She firmly believes that she has a legacy to leave behind, legacy in the form of successful students. Hence, as an educator & mentor, she willingly embraces the responsibility to prepare students - not just for marks centric education, but for life centric education. An exemplary approach is the ‘Principal Ki Pathshala’. Under this initiative, Dr. Negi personally organizes counselling sessions for students, where discussions are based on everything; other than academics. This beyond academics approach creates a strong bond between the principal and her students. In an era, where a child longs to be heard but lack someone to share his/her thoughts with, Dr. Negi lets her children know that she is always available for them. Her students look up to her as a motivational & inspirational leader.

Apart from putting her heart and soul towards elevating the young minds of her school, Dr. Negi is involved in various salient social causes of the society. She is associated with many educational and social organizations. she voluntarily spends her valuable time with underprivileged children, homeless and the senior citizens and shows great effort towards uplifting the educational standards of the society. She attends various conference, events & summits as a speaker, moderator & panellist at national & International platforms. Learning, sharing, empowering and hand-holding is what she believes in and she contributes her considerable amount of time for the same. She stands by the maxim “I Am Because We Are”.

In recognition of her impeccable dedication, towards uplifting education in the society, Dr. Negi has been bestowed with many awards and achievements, in the field of education. To name a few – She is presented with the Best Educator Award, Best Academic Leader of the year, Award for Educational Leadership, “SanatanSarathiSamman”, “Bharat VidyaShiromaniAward”, Jewel of India Award, “Shiksha Bharti Award”, “Nari Shakti Samman”, Nation Builder Award, Innovative Educator Award, Inspirational Educator Excellence Award, Bharat Icon Acharya Award, Visionary Leader of the Year Award, Best Principal Award, Woman of Substance Award, Cultural Transformation Leader of the year Award, Woman Leader of the year Award,...and the list goes on. She has won the prestigious title of Education Icon – Education Queen 2018, Ms. Role Model 2018, in an exclusive pageant only for educationist.

ADVANCING TO THE STRATOSPHERE WITH NEXT-GEN TECHNOLOGY “Education has evolved with the change in time. We have seen a drift from the plain and simple rote-learning to the application-based era.” Through the above-mentioned statement, Dr Negi acknowledges that technology has substantially influenced the educational industry. The modern era has submitted innovations like AI, Machine Learning, Cloud Software

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which has given birth to smart boards, educational apps, etc. To stay abreast of these modernizations, Dr Negi and her team possess in-depth research and analysis of the industry to incorporate the changing patterns and new methodologies, latest educational apps, better infrastructure, modern amenities to amplify the teachers’ performance, classroom infrastructure, lab facilities for the students, and much more. She firmly believes that technology is the game-changer, in the education sector and keeping pace with technology empowers you to prepare yourself and your learners, for the better tomorrow.

However, technology cannot replace the creativity and approach, that a human mind can, to streamline the work.

Technology is designed to empower a person with skills that enhance his/her working process. With this thought-provoking concept in mind, Dr Negi personally nurtures her team of intellectual teachers on - how a balance can be maintained between technology-driven and value-based education.

Sanjeevani organizes timely workshops and training programs for the teachers; so that they become more tech-savvy and get acquainted with the latest teaching practices and methods. Dr. Negi believes that technological methods can empower the teaching process, but only a teacher can create MAGIC.

INDIA | WWW.INNOVATIVEZONEINDIA.COM | SPECIAL EDITION | JUNE 2020

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