The 10 Most Emerging Startups to Watch in 2023

Editor’sNote Editor’sNote

THE BEST STARTUPS GENERALLY COME FROM SOMEBODY NEEDING TO SCRATCH AN ITCH. – MICHAEL ARRINGTON, TECHCRUNCH

India is one of Asia’s cultural and population centres, and given its size, it is not surprising that the nation produces many successful companies. Indian entrepreneurs profit from a fast-expanding and evolving environment that provides access to a large pool of native talent. This can be seen in the fact that VC funding in India climbed from $20.5 billion in 2018 to $24.1 billion in 2022. Financial Express claims that in 2023, start-up funding will reach a new peak. Institutional investors and pension funds are also investing in numerous new businesses, in addition to the large venture capitalists.

Because of the COVID-19 epidemic, which took over the globe, last year was a year of ups and downs. Many strong entrepreneurs in India have tested their ideas and jumped at opportunities. Some of them have failed, but others have succeeded like nothing else. India encourages the establishment of startups since it has access to competent labour at reasonable prices, investment from domestic and foreign investors, and expansion potential.

Our latest issue, “The 10 Most Emerging Startups to Watch in 2023,” features some inspiring start-up success stories that have demonstrated exceptional success in product and business development as well as promising prospects for future expansion. They develop into market leaders with cutting-edge goods, effective operations, and solid leadership; these are the businesses that will influence the future.

There is no shortage of people who have ambitious ideas and are motivated to pursue them. We are eager to share these stories with you since they all speak to our hope for the future. In addition to the stories in this issue, there are other articles on luxury, technology, travel, and other topics. I sincerely hope you enjoy the read.

The Innovative Zone Magazine is dedicated to providing the best platform for decision-makers in a business where they may share their experiences and motivate other businesspeople. Our objective is to establish ourselves as India’s go-to source for all things streaming in the business world. We value your opinions, criticisms, and recommendations, and our team looks forward to collaborating with you in the future. Thank you for your time and we wish you all the best.

Happy Reading!!

Gulshan Parveen gulshan@innovativezoneindia.com

Publisher & Editor : Abhishek Kumar Dubey Vol

Editorial Team

Indranil Roy | Kajal Dobhal | Smita Kumar

Puja Bhardwaj | Gulshan Parveen

Business Head

Ashish Kumar

Corporate Team

Satyam Singh | Pradeep Pandey | Reetu Chauhan

Karthic Das | Neha Gupta

Co-ordinator

Vikas | Anita Kumari

Data Research & Analysis

Satyam Tiwari | Ravinder Singh | Adarsh Pathak

Harish Kumar | Diksha Singhal

Finance Team

Gourav Singhal

Circulation Team

Vivek Singh

Creative Director

Ashutosh Ojha

Creative Team

Rajat Pathak | Pawan Yadav | Vishant Saroj | Vandana Gusain

Legal Affairs

Mukesh Kumar

Human Resources

Nivedita Basu

Digital Marketing Manager

Anurag Tiwari

Corporate Office

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SUCCESS STORY

“Delivering Preventive Animal Health Solutions”

FUTURA SURGICARE PVT. LTD.

THINKTAG ADVERTISING CREATING BRANDS THAT LEAVE IMPRESSIONS

FALCON FIGHTER FORCE SERVICES PVT. LTD.

SCIVOC™ HEALTHCARE CONSULTING PRIVATE LIMITED

GOLDEN EAGLE IT TECHNOLOGIES

“Delivering Preventive Animal Health Solutions”

Shekhar Gupta and His Initiative MyAnIML Develop Disease Prediction and Tracking System With The Means Of AI!

| Innovative Zone

Primary healthcare is essential for all living things, and everyone should have access to these basic necessities. MyAnIML by Shekhar Gupta has created a distinctive stance for itself in providing animal health solutions for the cattle industry through its animal disease tracking technology. This phenomenal endeavor facilitates disease prediction and tracking software and health notifications for cattle, as well as data analysis and reporting tools. The bovine sector loses billions of dollars annually due to diseases and deaths, but Gupta’s cutting-edge equipment allows farmers to segregate and treat an unwell cow before the illness spreads. The company was established in 2021 by Shekhar Gupta with the core objective of reducing the loss of the bovine industry and empowering their growth through the early detection of diseases in animals. ‘

With a focus on innovation and a commitment to enhancing cattle health and productivity, the company helps farmers and ranchers keep their herds healthy and profitable. However, the tech solution by MyAnIML can be used for any animal segment. The clientele includes cattle owners such as Feedlots and dairy farmers.

MyAnIML’s services also aid in decreasing the usage of antibiotics and strengthening biosecurity. The key reason for less use of antibiotics is that the cattle are isolated before they become sick and contagious thus fewer cattle become sick and only the sick cattle get antibiotics. Otherwise, the operations manager will have to give antibiotics to every cattle whether they need it or not. The same justification for bolstering biosecurity applies since unwell cattle are rapidly isolated, preventing the spread of disease.

Puja

Shekhar Gupta

Founder and CEO

The Spirit behind the Success

The man behind the idea, Shekhar Gupta, is a skilled, goal-oriented, and decisive leader with more than 20 years of demonstrated success and extensive knowledge of global executive management in engineering, innovation, technology development, delivery, systems integration, and strategic market positioning of products and networks involving start-up, small, and fortune 200 companies. He has grown smaller firms into something substantial and distinctive from their rivals. Mr Shekhar is best characterised by the three letters CPR, which stand for Consistent, Persistent, and Resilient. He is excellent at researching and figuring out what would bring new revenue opportunities for a company, whether developing & launching new products or repackaging existing products for new segments.

The Key Differentiating Factors

• The animal disease tracking technology is designed to predict and track diseases in cattle. It uses artificial intelligence to take pictures of cattle to analyze muzzle uniqueness and facial analysis to monitor diseases. It enables the cattle farming industry to increase revenue and lessen the cows’ lost lives.

• MyAnIML predicts diseases 2-3 days before the cattle show any signs of diseases compared to the competitors that detect diseases when the cattle are infected. This decreases the disease spread and treatment cost since the owner will have to treat only sick cattle that were isolated. Other cattle remain healthy.

• Facial recognition technology using a muzzle, as it is unique per cattle vs physical tags that can get lost very easily.

• By early predicting a disease – cattle owners can isolate that one cattle to treat and not the entire herd, which lessens the use of antibiotics.

• Securing and keeping the herd safe, increases biosecurity in food.

Overcoming the Obstacles along the Way

When talking about the challenges, Mr Gupta emphasized the general outlook of people. Since this technology didn’t come from any research, many ranchers didn’t believe that it could be done. Nobody knew that a muzzle could be used to detect diseases early. However, the visionary and his committed team continued developing the technology, coming up with their own algorithms and machine learning techniques and producing the first-ever proof of concept. Then they searched around and discovered a rancher who was to try the product. Over time that rancher became a product champion. Over the next year, in 2022, that rancher saved tens of thousands of dollars and afterward served as both their counselor and product ambassador. He tapped into his network to bring the team more clients.

Additionally, they employed rancher industry professionals for business development and sales lead. These people had connections and experience in this field. To create more datasets, the team collaborated with the USDA. Currently, they are working with the University of West Texas A&M to develop not only the dataset but also identify individual diseases.

Shining lighting on the initial day challenges, Shekar Gupta stated, – “Since we are a startup, we haven’t had many challenges yet in building our company culture or “forte”. One of the biggest challenges is that our team is remote and geographically distributed with different working hours. But we are all willing to work with each other’s schedule to make the company vision a reality. Additionally, rather than requiring unanimous agreement all the time, we have also empowered employees to make decisions for the best benefit of the company. We provide employees information and resources required to make those decisions. This helps tremendously in building the trust necessary to create a positive company culture.

The Multifaceted Role of the Government Sector Impacting the Startups

The government’s involvement in impacting startups and the broader entrepreneurial ecosystem is intricate and multidimensional, and it is crucial. The government sector is responsible for providing regulations, grant opportunities, and education, among others. This may include rules governing intellectual property, taxes, labour laws, and other issues. Startups must make sure they are compliant with all applicable laws and regulations by being informed of them. MyAnIML adheres to all laws and rules as necessary. Later in the year, USDA intends to submit an application for annual awards.

Insights on the Industry Evolutions Over the Years

This is an absolute must. Technology changes at a rapid pace. The MyAnIML team has to make sure that they know what is coming, years before it comes in. And they need to make sure that they develop products at the right time. If it comes out too soon, nobody will buy it since they won’t know anything about it, and if it comes out too late, there will already be a lot of competitors on the market with little to gain.

Continual learning and staying informed are required to keep up with shifting market trends. Staying ahead of the curve in a rapidly changing market requires continuous effort and dedication. Some of the steps we take are - Stay current with new technologies, be open to exploring new tools and technologies that can help you keep pace with changing market trends, Read industry reports and analysis, invest in continuous learning and development by taking courses and training programs to stay informed about the latest market trends and developments in our field.

MyAnIML’s Leading-edge Innovation Hub: The Research & Development Team

As artificial intelligence continues to improve, Research & Development (R&D) continues with it. The team at MyAnIML is incorporating innovative techniques and implementing innovative business strategies. This is accomplished by ongoing R&D. It also doesn’t imply that they always come up with new ideas that can take a very long time to be commercialised, but rather that they discover new business strategies. In order to supply in this market, it might include leveraging an existing good, technology, or process and wrapping it in a novel way. Since these exist before, the kinks have already worked out, and they already have creditability in the market, so they don’t need to re-invent anything. It also speeds up the commercialization process.

“We firmly believe that R&D contributes significantly to a company’s expansion. It benefits in maintaining innovation, enhancing products, differentiating us from rivals, saving money over time, and opening up new markets. Even while R&D can initially be expensive, the long-term advantages in terms of boosted sales, market share, and brand recognition make it a crucial investment for the company because we are committed to expansion and success. R&D gives us a competitive edge over our rivals, creates a barrier to entry for new entrants, increases the market share, and boosts their revenue growth, Mr Shekhar Gupta further added.

The Key Driving Force – Happy Employees & Inspiring Work Culture

Happy employees are typically more productive, motivated, and engaged in their work, which can improve work output, customer satisfaction levels, and job satisfaction for the employees themselves. In turn, this can contribute to lower turnover rates and reduced absenteeism, which can be cost-effective for the organization. Keeping employees content and satisfied can have a positive impact on an organisation.

Additionally, content employees often have a positive outlook and are more inclined to go the extra mile for their coworkers and the business as a whole. Therefore, it can be stated that preserving employee satisfaction is essential for the well-being of the workforce as a whole as well as the firm. Mr Gupta encourages people to explore new things and put forth effort. Even if they fail, they know one more way that doesn’t lead them to success, so in essence, they still come out ahead.

Further, Mr Gupta apprised, “There is no silver bullet to make sure the employees are content. We take a lot of measures to make it happen. It is possible that what works for one organisation won’t for another. The particular demands and preferences of employees are something to keep in mind and comprehend. We may develop a culture where employee satisfaction is regularly assessed and addressed. We communicate frequently, honestly, and openly, which promotes trust and a productive work atmosphere. We also provide flexible work schedules. We encourage work-life balance in addition to many others.

Success & Achievements for MyAnIML

To look at the milestones, MyAnIML is doing almost the same amount of business that major names in the industry are doing. The difference is that they are doing it with almost 1/10th of the investments and team size. This alone proves the sheer level of expertise and excellence of MyAnIML. Every day they achieve new milestones, whether it is adding further innovation to the dataset.

• MyAnIML is the first one in the world to demonstrate that a muzzle can be used as an early disease prediction solution.

• They are the first ones that are funded by potential customers in ranchers.

• They are the first ones that can distinguish between diseases by analyzing muzzles.

Expansion Binge for the Next Five Years

Unfolding its roadmap towards a bright future, MyAnIML envisions expanding its business, close to the mid-to-end of next year. Mr. Gupta is actively meeting with a few clients from overseas to achieve this objective. One of his goals is to get the product into the pet industry. How amazing it would be to have software that a pet owners can use to click pictures of their loved animals and, at the same time, would know if there is something wrong before anything bad happens to them. This can save those precious lives. MyAnIML is not limited to location nor species of animals, “Toward the end of 2024, they are going to start

looking at cats and dogs as well,”

Piece of Advice for the Aspiring Entrepreneurs

Never give up. You will get many NOs before getting a YES, and that will change your outlook. So continue to listen to the feedback in those NOs and improve yourself as needed. Keep in mind that much of the feedback may not be of any use to you at that time but don’t give up. I know it is easier said than done, but every successful person has to do it. There are no shortcuts, and creating a company is not a sprint but rather a marathon, so buckle up. Starting a business takes hard work, determination, and patience, so stay focused. Identify a need in the market. Develop a strong business plan that will help you stay focused, set goals, and track your progress. Building a strong network of advisors, mentors, and partners can help you overcome challenges and succeed in your business.

Another thing to keep in mind is execution. Don’t wait for the product to be completed fully before launching. Figure out what can be launched so you can get real-time feedback. It’s not always READY, AIM, FIRE, but READY, FIRE, AIM. Be open to pivoting your business strategy if necessary, and always be on the lookout for new opportunities. The business landscape is constantly changing, and successful entrepreneurs are able to adapt to new market conditions and evolving customer needs. Make sure you have a solid understanding of the potential risks and rewards before making any major decisions.

“Technology is bringing new ways to do business and make our lives better if we continue to work at it. If we don’t, the trajectory goes down. We are working on making sure that our food supply is strong and safe. We are working on making sure that the food we are consuming is of good quality, so we keep our health in the best shape. If you’d like to learn more, please don’t hesitate to contact us. We are always looking to increase our network and provide help wherever needed”

Shekhar Gupta wraps up with this closing message to the reader.

SUCCESS STORY

The founder and the chairman of the well-known sportswear company Under Armour, Kevin Plank is a prominent American billionaire businessman and philanthropist. His business which manufactures sportswear, footwear and accessories and based in Baltimore, Maryland had sales of almost 5.7 billion USD in 2021, making it the secondlargest sportswear supplier in the whole United States. As of October 2021, the net worth of Kevin Audette Plank is estimated to be US$1.8 billion.

Kevin Plank Chairman & CEO

Early Days

Plank was born on August 13, 1972 and raised in Kensington, Maryland, where his mother served as mayor and father as a property developer. Playing football with the Maplewood Maple Leafs at a young age, he had a liking for athletics. After completing his high school education at St. John’s College, he attended the University of Maryland, where he earned a BA and an MA in business administration. Plank was a born entrepreneur. Even before launching Under Armour, he began many enterprises when he was a student at the university. He started many small businesses and used the proceedings to fund his flagship sportswear project at the later stage. Cupid’s valentine was one of them which earned him about $17,000 on Valentine’s Day.

Personal Life

Plank has been married to Desiree Guerzon since 2003 and resides in Lutherville, Maryland with their two kids. Forbes estimated his net worth at US$1.8 billion as of February 2021.

He was a Georgetown resident of Washington, DC before moving to Lutherville. When he listed his last residence for sale, it was the most expensive property available in Washington, DC.

Personal Stats-

Birthday: 13th August, 1992, (49 years)

Education: B.A, and MBA

Source of Wealth: Under Armour

Nationality: American

Residence: Lutherville-Timonium, Maryland

Marital Status: Married

Children: 2

How it started

Surprisingly, the concept of Under Armour arose from a need of Plank. He was the sweatiest guy on the soccer field, and was looking for an alternative that would keep him comfortable and dry while playing- something that his sweatsoaked cotton shirts couldn’t do. As a result, he began his search for a matching material that would drain sweat from the body and make the player feel lighter and faster. Plank, a former captain of the University of Maryland football team who was then 23 years old, noticed that compression shorts kept dry during practise. He made the decision to use the same material to make clothing that wicks away moisture.

He tested at least 7 prototypes before he found the perfect match. He explained to his former teammates how his T-shirt would help and improve their performance greatly on the soccer field and asked them to try his formula. Also, he mailed the T-shirts to his friends and requested them to

pass on those T-shirts to other players in the locker room. In this way the popularity of Plank’s T-shirts started increasing.

He started the company in the basement of his grandmother’s house in Washington, D.C. He sold his product for the first time to Georgia Tech for roughly $17,000. Soon after, 20 NFL clubs also bought from him. He sold $100,000 worth of merchandise at the end of his second year. The product then gained popularity and well-known teams and shops started carrying them.

Planks’ own savings and credit card debt provided Under Armour with its initial capital. Plank had made around $20,000 selling t-shirts at concerts while in college. He ultimately racked up five credit card balances totalling roughly $40,000 in debt. He was bankrupt by 1997, the year the firm was founded.

The Breakthrough

Year 1999 brought the breakthrough for Plank and Under Armour when he generated a revenue of $1 million after giving a $25,000 ad in ESPN magazine from direct sales and teams began to buy the apparel The business generated $1 billion in sales in 2010. Under Armour was the first US initial public offering to double on its first day of trading in five years. It went public in November 2005 and trades on NASDAQ. All this resulted in the growth of a multi-milliondollar company with over 5,900 workers and revenues of close to $2BB.

Extension

In an effort to create a worldwide digital health platform to compete with Google, Apple, and Fitbit, the business paid $475 million in February 2015 to purchase two significant fitness applications, Endomondo and MyFitnessPall. Tim Coppens was hired by Under Armour the following year to serve as executive creative director of a brand-new nonperformance men’s and women’s clothing collection that will debut in 2016.

He serves on a number of boards in the US, including those for the National Football Foundation, the Sporting Goods Manufacturers Association, the Board of Directors of the Baltimore City Fire Foundation, and the Robert H. Smith School of Business at the University of Maryland.

Also, Plank promised the University of Maryland $25 million in November 2014 to be utilised for the anticipated sporting and academic facility.

Final Words

“Your business needs to be controlled by you, so you must put your hands around its throat. Nothing else will work,”

Kevin Plank told the students at the University of Maryland in a speech about what it takes to be a successful entrepreneur.

Despite the initial failure, Plank was able to pull off a billion-dollar company for which he gives credit to his network- family, friends and colleagues. This story surely infuses a new life in those entrepreneurs who feel stuck after seeing initial failures in their ventures.

The Most Trusted Security Operations Service Providers to Watch 2023

With more and more businesses turning digital, cyber security has become more important than ever. To counter the threats that may harm a business, Cymune Cyber Security Services has avowed to provide its clients a sense of safety in the cyber world, and with it, the peace of mind.

Company Overview

Cymune, based in Hyderabad with Safalya Mitra, as VP Services, was established in 2020. It is a team of experts founded by Locuz, one of Cymune’s predecessor companies, with over two decades of experience leading multiple transitions. They have immersed themselves extensively in core data-center related technologies over the last two decades, solving a wide range of infrastructure challenges for their clients. Cymune improves business operations by leveraging their industry-leading security experience, expertise in cutting-edge security technology, and broad portfolio of security services. In the cyber world, the intensity, speed, number of attacks, and variations are increasing, and they are upgrading their technology to mitigate the risks involved.They have so far assisted over 150+ businesses in combating cybercrime, protecting patented data, and reducing security risks.

Their Global SOC in Hyderabad is available 24 hours a day, seven days a week. Cymune has gained customers in almost every industry vertical, offering a wide range of services ranging from assessments to point solutions to full-fledged Managed Security Services. Cymune provides a variety of delivery models to meet the needs of a project; they do not believe that one size fits all because it does not. Customizations are required because each client presents a unique challenge that necessitates a tailored approach.

The goal of the leadership team in creating Cymune was to have a single-minded focus on delivering the latest innovations in security that make businesses secure and sustainable. Among the most intriguing technologies they employ to mitigate cyber risks are:

• Security Advisory & Risk Quantification

• XDR

• Cloud Security

• AI enabled Ransomware Protection

• Zero Trust Managed SOC (IT & OT)

• Continuous Compliance

• VMaaS (Vulnerability Management-as-a-Service)

• Application Security

Mitra VP Services

Cymune’s mission is to be the preferred technology lifecycle partner for Digital Acceleration and Innovation that is Cloudled, Security-first, and Data-driven. The goal is to help businesses transform by removing any security barriers with the assistance of a team of security expert technologists, operations specialists, researchers, and ethical hackers.

Safalya

Kirti | Innovative Zone

Cymune’s greatest differentiator is its lineage, where the company has invested thousands and millions of man-hours in understanding technology and business problems and in its efforts to create solutions and services that solve them. Cymune strives to meet customers’ unmet needs, such as deep tech offerings and a partner who can understand and solve their problems where others have failed. Cymune’s expertise and years of experience distinguish it from other system integrators with less cross-vertical and deep technology expertise.

Because of their size, they are extremely nimble and can quickly evolve and adapt to solve various customer problems in an efficient manner. They are neither too small, nor too large to become bogged down in processes.

To ensure client satisfaction, Cymune strives to provide real business value to the customer, act as a trusted advisor in times of need, and deliver operational excellence at the lowest possible cost, thereby saving the customer every dollar possible.

Vision and Work Culture

Businesses are increasing their investments in digital acceleration and innovation. There is a growing trend of looking for Hyper Automation opportunities across industries. Customers and traditional businesses are migrating to the cloud or modernising applications to run natively on the cloud because agility and security have become key ways in which technology is consumed.

Keeping this in mind, the Cymune team makes every effort to ensure that organizations are secure as they embark on their digital transformation. Their years of experience, combined with their rapid pace of innovation, ensure that any roadblocks that customers face are removed, empowering them with the agility of cloud and ensuring that their decisions are supported by data.

R&D and technological advancements have a significant impact on Cymune and everyone else. To be relevant to their customers, a company must innovate and reengineer their products/offering for modern platforms that meet the needs of a specific industry. For example, the Cymune product Ganana, which has been an important part of complex HPC clusters, has been

renamed to deliver Hybrid services and will soon be available on the marketplace with Hyperscalers such as AWS.

Cymune contributes to all stages of a company’s security lifecycle. The demand for holistic security will only grow as enterprises invest more in the cloud, build data lakes, and deploy complex applications to serve their global business footprint.

They intend to make the majority of their security offerings SaaS and subscription-based, making it easier and less expensive for customers to adopt and grow with a predictable investment.

The company’s work culture has helped it grow during difficult times such as the pandemic. Being empathetic, building a hybrid workforce built on trust, and assisting customers with problems during Covid’s early days all helped the entire team get through it.

The company tries to create a Learning Path for its employees by sponsoring training and certifications at various levels, giving them a platform to make mistakes by doing innovative things, and ensuring incentivization for achievements, Rewards & Recognition, identifying talent and mentoring and grooming them, allowing the team to grow and flourish.

Furthermore, yearly events and celebrations such as Annual Planning & Celebration time, Festivals, Milestones, wins, Personal Achievements & Milestones, and Personal Achievements & Milestones are important team building exercises within the Cymune team.

Milestones and Future Plans

The company has achieved extraordinary milestones throughout its journey. Some of these are:

• Cymune is a recognized AWS Cloud Security Partner

• A strong ecosystem of partnerships with partners like Cisco, Palo Alto, Splunk, Seceon and Azure etc

• Customers and customer trust across Industry verticals - Global Fintech, Mfg, Telecom, Pharma, and so on

• Handles more than 600+ incidents/events per day

They are aligning their offerings to specific industry solutions, which will deepen our capability for better outcomes. Cymune is one of the few companies that specializes in deploying and managing technology infrastructure for the gene-to-drug lifecycle or accelerated outcomes with HPC-led AI. They will overarch all capabilities by providing deeper security capabilities that are critical to the industry offering and mature Ops.

A distinguished leader with distinctive vision FUTURA SURGICARE PVT. LTD.

Businesses nowadays are in constant quest of developing ‘bleeding edge’, ‘silver bullets’, or ‘reinventing the wheels’. Many ventures succeed in this endeavor whereas several fail to do so. Well be it the success of any endeavor or its failure, it depends on many factors where proper bandwidth is one such aspect. Futura Surgicare has undeniably carved a niche for itself with its spectacular breakthroughs as one of the leading manufacturers of wound closure products in India. As a family-owned business that began its journey back in 1994, the organisation happened to offer a diverse range of relatable products under the brands Dolphin Sutures, Dolphin Mesh, Dolphin Stapler, Dolphin Hemostat & Dolphin Tapes.

Mr A.D Setty is the founding head of the company and has been spearheading his venture through thick and thin based on his years of extensive experience in the industry. What is noteworthy here is the fact that under his guidance, the company has gained traction and added substantial value to people at ground level. Keeping up with the customer pulse and market demands, he happened to develop products that spoke the most to people in dire need of such offerings. Needless to mention, the company has managed to stay ahead of the competition by thoroughly studying the market and developing the products to cater to the present market dynamics. Many of the top surgeons in India as well as overseas are in close collaboration with Futura Surgicare that helps it get a better understanding of the market requirements. The company’s vision is to become the surgeons’ foremost choice for safe and secure wound closure.

We had a face-to-face meeting with Mr. Abhijith Sagar, the company’s Director. He holds an MBA with a marketing concentration and has worked in the field for 15 years and also serves as the company’s R&D division’s director. He shed light on the company’s different aspects to enlighten us with vision, mission, product portfolio,etc. Trimming the fat, let’s dive in-

Renu| Innovative Zone

The key to successInnovation

As per the CEO, innovation always poses as the key to success. For Futura Surgicare, innovation has ensured a sure success. Today, it has been well-acclaimed for its largest range of Antibacterial Sutures that have offered them global repute. Following its innovative streak, the leader supervised the launch of different unique products in the Hernia repairing space. Now, they own the largest portfolio of composite meshes that offers adhesion barrier and better biocompatibility- giving a leading edge to their portfolio. He happened to explain that Indian manufacturers must go above and beyond to win customers’ trust in a nation like India, where more than 80% of all medical equipment is still imported. This is especially true when dealing with a very delicate product like surgical sutures. Creating Dolphin Sutures was the same. Up until the brand became well-known, they had to earn the trust of the client by constantly delivering high-quality goods and services. They were able to get through this challenging time based on patience and perseverance.

Winning the clientage

The Wound Closure division is the company’s primary emphasis. The business closely collaborates with customers in this market to comprehend their wants and create items that meet those objectives. Sutures, staplers, surgical tapes, and topical skin adhesives are now available from the company’s comprehensive line of wound closure products. Fortis, Manipal Hospitals, AIIMS, and others are just a few of its prestigious clients. Additionally, the business exports its goods to approximately 65 nations, mostly in Europe, Asia, and Africa.

The leadership team is very much into keeping its clientele highly satisfied and ensures to maintain a high customer satisfaction rate. The business has never compromised on the quality, procedures, or commitments it has made to its clients and staff. It has undergone several certifications, including CE, ISO 13485, ISO 9001, and WHO:GMP, as proof of this. Additionally, the business is the only suture maker in India that has earned the strict ICMED 9000 and ICMED 13485 quality certifications for Indian-made medical equipment.

Synergy with R&D and technology

For Futura Surgicare Pvt. Ltd, R&D is crucial to create a new productline that could meet the expectation of the targeted customer base. Abhijith team has introduced a number of distinctive items for the first time in the nation.

In the hunt for the newest technology, the corporation seizes the lead. It was the first firm in India to release Durabarb, a Knotless wound closure device. It is the sole business producing the ground-breaking Teflene sutures made of PTFE

Cultivating an exciting workforce

Workforce is the backbone of any thriving company and a positive work environment is essential to scale the ladder of success. The staff at the organisation is extremely skilled and devoted. One of the secrets to the success of the company is that employee turnover is less than 5% throughout the whole organisation. They also show how consistently the business upholds its principles, rules and ethics.

Golden feathers in the cap

Under the stewardship of Abhijith, the company has crossed several milestones and bagged different accolades & recognitions. A few of the worthy mentions are as follows-

• In 1997, it became the first company to launch PGA sutures in India

• In 2007, it happened to emerge as the first Indian company to launch Polyglactin 910 sutures

• In 2008, it has achieved CE certification for the first time

• In 2010, it became the first Indian company to launch Poliglecaprone & Polydioxanone sutures

• In 2012, it was the first Indian company to launch Antibacterial Triclosan Coated sutures

• In 2013-18, it launched skin staplers, hernia meshes, skin staplers, bone wax, etc.

• In 2019, it became the first Indian company to launch Barb sutures – knotless wound closure device

• In 2021, it launched PTFE Sutures, 6 Composite Meshes for the 1st time in India

• In 2022, it introduced Topical Skin Adhesives, Hemostats and 5 types of antibacterial sutures- the world’s largest Antibacterial Suture Portfolio.

For the future, Abhijith has planned to expand the product basket of the company along with the sales team. Also, a sheer focus would be on the export market too. He envisions spreading the company’s reach across 100 countries by the end of 2025.

Falcon Fighter Force Services Pvt. Ltd

Outstanding and Professionally Expert Security Service Providers

In our subconscious a thought resides that alarms us frequently when we are passing through a street, standing in a queue at the airport, working in an office, enjoying in a mall, etc. It says, “Are you safe here?” Because an increasing rate of crimes and other unscrupulous activities in this country has created a humongous fear. To counteract this, people are seeking for strong, efficient, and expert security providers, which can protect them from any unprecedented or known harm. Falcon Fighter Force Services Pvt. Ltd. offers unparalleled security services to the security-prone regions and individuals.

Based out at Ahmedabad, Falcon Fighter Force is considered as one of the most outstanding and professionally managed security service providers working to protect assets, property, and life.Operating since 2011, today, it has gathered a strong workforce of over 1100 highly-trained and strictly supervised professionals.

The team of security professionals at Falcon consists of experienced and qualified ex-servicemen from NSG (National Security Guard), and ex-SPG (Special Protection

Group) trained commandos. This personnel receives special training from the most civil and experienced commandos concerning crowd management, unarmed combat, VIP/VVIP security norms and more.

To attain sustainability it is essential to deliver lasting economic, social, and environmental value to clients. While improving the services and exploring new opportunities, they have successfully expanded their network across 5 states. The clientele of Falcom extendsto diverse industry verticals such as IT industry, Multinationals, Hotel Industrial Units, Financial and Educational Institutions, Malls and Multiplexes, BPOs, Public Authorities, Small, Medium and Large Businesses, NGOs, and more. Their esteemed clients are Gujarat Cricket Associations, Hubtown (Geeta Mandir ), TV -18, Medicine Solution,ITC –WELCOME,Hilton, JLL, etc. They all appreciate Falcom for its stringent security setups and spirit of service.

Moving towards the Research & Development section of Falcom that is regarded as the base of the Company. They believe in the philosophy of providing ‘Se-

MANGAL SINGH RATHORE CEO

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curity beyond just guarding’ experience to clients. With every project in hand, they implement proper methodologies after analyzing the requirements, market competition and working culture of the client.

They need to stay updated to identify the roles and responsibilities of each guard and provide relevant training to enable them to perform their duties most efficiently. The aim is to make their client’s investment in security productive and worthwhile.Along with R&D, Technology is considered pivotal in designing more advanced security-related equipment.

Coping with the latest technology

Security services have been evolving with the help of constant technological shifts. From mobile devices to cloud software to cameras to integrated biometric access control systems and whatnot, Falcom has incorporated all the latest technologies to offer world-class services to their clients. In today’s time, people need real-time solutions for their security needs, including seeing the status of their sites. Keeping pace with this advancing technological phase, they train their staff to become tech-savvy and comfortable with change. It helps in making their jobs easier and faster.

From Technology, let’s direct your focus on the workforce of the Company, which is considered to be the backbone. On the same notion, Mangal says,“Our employees are our most important entity. We also promote healthy relationships amongst employees and employers based on mutual respect and dignity. We ensure that our employees are treated with respect, given equal opportunity and offered the support expected. “

Let’s unravel the core values and ethics of Falcom in the next section.

Values and Ethics Guiding the Company

As an industry leader, Falcon Fighter Force always nourishes honesty, integrity, and fairness to promote the highest ethical business standards in all aspects of the business. They believe in fair trade and honest competition. The three main values: Integrity, vigilance, and helpfulness direct the organization towards financial success.

They take their business decisions based on valid reasons and working criteria to avoid any conflicts of interest. This is whyprivacy and data protection are other quintessential points of concern for their business. Consequently, they guarantee no violation of or damage to resources and information.

Recalling the purpose of the Company, Mangal Singh states, “We are a purpose-driven company working since

2011 to help in making the world a better place. Keeping our basic beliefs firm, we strive to help businesses achieve success. Emerging as the most advanced security companies, we aim to become the world’s leading security service provider.”

Falcom has a multitude of accomplishments under its name, which ought to be described here

Achievements

“Life keeps leading us to paths where we may or may not want to follow, but we should not be afraid in following the dream we see with open eyes. Let justkeep faith in ourselves and learn the lessons fromthe journey itself.”

All the success and fame that Falcom has achieved today is the result of the hard work and matchless efforts of its incredible team. This can be seen from the list achievements they hold till date-

• Emerging Company Award, 2016

• India 5000 Best MSME Awards, 2018

• Certification and Recognition from the CEO Magazine (Brand of the Year 2018)

• Won Indian Achiever Awards for Emerging Company Award 2016

• NSIC and MSME Certified

• CAPSI Membership Holder

• Honored Member of LEADING SKILLS DEVELOPMENT & INNOVATIVE FOUNDATION

• The HEROS -2019 – 94.3 MY FM

• Appreciation Certificate from 14th GIHED Property Show – Dec.2019

• Experienced in handling multiple events at the same time at different locations.

• Providing 600+ bouncers for a single shift for the past 8 years.

• Offered Successful services to the world-known Garba c ‘United Way of Baroda’ in 2018 and 2019.

• Serving many corporates in Gujarat.

To enlighten the readers with inspiring words, Mangal Singh Rathore says,

“We have always tirelessly delivered quality services to our valued clients. Officiating as a good corporate citizen, we endeavor to support local, regional, and global communities at our best. Whenever you decide to utilize services from Falcon Fighter Force for your security needs, we assure you that this will be one of the finest and wisest decisions made. Our professionals work hard to create and maintain a fearless environment in your workplace no matter what may come. We go all out to protect your world and make you feel safe.”

TIPS FOR BECOMING A MILLIONAIRE IN JUST YEARS 5

One can think like that, they will never get rich, unless they get a lottery full of cash or win a big mansion in Las Vegas. However, becoming a millionaire is within reach for those who start young and develop the right habits of hard work with passion. Besides, anyone at any age can develop the traits that increase wealth and decrease debt.

“Millionaire”A tagline title that everyone wants and it is the title plenty of people would love to have with their names.

HOWEVER, IS THAT ACTUALLY FEASIBLE?

Unbelievably, becoming a millionaire is an all-time goal for everyone that can be achieved with hard work this year. In your life, you have been a millionaire several times. Most of the time in the thinking web and dreams, however, you can become one in reality by following some tips and right track.

Here is his quick guide for putting yourself on the right track toward a seven-figure net worth. By spending less than you make and living a modest lifestyle with do not let every raise push you up the lifestyle ladder.

In order to plan this, one must obliterate their need for consistency. From a psychological and science perspective, people generally feel the need to take rest and get lazy in order to adapt something consistent. This need causes people to retain behavioral patterns, environments, and some relationships that are ultimately destructive and unsatisfying for far too long in the journey to becoming a millionaire.

MAKE A WRITTEN FINANCIAL PLAN.

Saying you want to be a millionaire is not good enough. The first step in achieving this goal is to come up with the best workable plan and put it on paper.

“The written financial plan for starting any business will force you to do something on it.” The paper and thoughts have the power to spark with confidence and desire to achieve the goal. By engaging in the planmaking technique you can also calculate what you need to earn and how to invest in that business. The plan is not just the goal; it is the whole thing and your dream.

The options you can add to your written plans are scenario planning and all the possible ways you can accomplish that goal. One of the main reasons why someone can never become a millionaire is that they have not written a financial plan or proper working idea of starting the business. Developing a financial by writing it on paper forces you to take action quickly, instead of just talk. It also guides you to make the right decisions in order to achieve all of your dreams and goals for becoming a Millionaire.

FOCUS ON INCREASING YOUR INCOME AND INVEST

For steering a clear debt, investing early for business growth can help you in becoming a millionaire. For example, if you start putting away the sum of $300 a month in the beginning at the age of 25 then you could reach millionaire status by the late age of 60. The investment is a very important part of the business and you will be counting a $2 million by sitting pretty on your retirement (age 67). That is just $300 a month! Formula and it can be varied according to every business.

LET US LOOK AT THE INVESTMENT IN A DIFFERENT WAY

In today’s economic environment you cannot save your way to millionaire status as it requires the proper hard work and investments. Nevertheless, there are several examples like people who went from being broke and in debt at the age of 21 to becoming a selfmade millionaire by 30. Risk-taking is very essential for increasing and expanding business wins. The first step taken by anybody is to focus on increasing his or her income in increments and repeating that. Hereby, you have several options to boost your revenue by speeding up your level in investing in high ROI businesses and side hustling.

UPGRADE YOUR SKILLS AND KNOWLEDGE IN THE AREA OF BUSINESS

Most of the CEO were good readers and reading at least for 30 minutes a day or listening to relevant podcasts while driving to the office can positively upgrade your area in business. In the personal time, you can use the social network for motivation purposes and seek out mentors vigorously. You do not just need to be a master in your field to achieve something; you just need to be a well-rounded genius in some areas of research and better planning. Make yourself capable of talking about any subject whether it is financial, political, and sports-related or your business is driven. Consume every possible knowledge like air and put your pursuit of learning above all else at work. Following the knowledge gateway of learning will help you become one step closer to being a Millionaire.

CONCLUSION

To become a millionaire in any aspect of the business, you need to let time and compound growth work together. Hereby, you will often hear from everyone saying that investing in the business is a marathon to follow. For anyone who wishes to achieve their big financial goals by becoming a millionaire then they have to stay focused on small actions for decades and make a habit of calculating the overall expenses and revenue and make sure they are out of debt. For becoming something remarkable, then one has to keep investing. One has to always avoid the trap that says, “I deserve”, being out of track by overconfidence is also harmful in attaining your goal. Moreover, you have to continue working like a pro to be something that you dreamed of. Year after year, follow these steps and work effectively for your success. Apart from that, you are just halfway of becoming the person you always want to and you will keep doing those things even after you hit that million-dollar tag mark. This is how every money-smart people work.When you increase your working skills and work on expertise then only you can increase your salary.

SCIVOC™ HEALTHCARE CONSULTING PRIVATE LIMITED

THE EXPERTS IN MEDICAL COMMUNICATIONS TO WATCH OUT IN 2023

Medical Writing is the science (art) of creating useful scientific and healthcare-related information for various stakeholders and key opinion leaders.1 Working in close collaboration with physicians, medical experts, and healthcare practitioners, medical writers describe the science of drugs, molecules, products, and their specifications in a scientific yet comprehensive manner.

MEDICAL WRITING IN INDIA

The demand for medical writing in India has shown significant growth due to the increasing cost pressures on the pharmaceutical industry, which makes it the fourth most commonly outsourced clinical development activity.1 The two steady medical writing streams in India include ’regulatory writing‘ and ’safety writing.’ Medical communication (MedComms) services (including scientific publication writing), offered by specialized companies are still on a lower trajectory in India.1 The global market for medical writing was estimated to be around $1.3 billion in 2013.2 Established evidence does not exist on the annual volume of the medical writing business from India. However, compared to the global medical writing business, this figure could range between $50 to $70 million, and there is tremendous scope for the growth of this business in India.1

SCIVOC™ HEALTHCARE CONSULTING

SciVoc™ (Voice of Science) is a healthcare consulting company with a specialization in delivering customized, value-based “end-to-end” MedComms solutions. The team comprises doctors and life science professionals with over 40 years of combined experience and expertise in medical content and communication strategies. With a core focus on the quality of service and customer experience, their mission is to create value, trust, and growth for customers’ scientific or medical communication strategies through innovative solutions.

The services of SciVoc Healthcare is classified into four broad categories as below:

• Medical Writing and Medical Content Development

• Graphics Designing (including animation)

• Copy Editing and Proofreading

• Marketing Strategies

INCEPTION STORY

Before incorporating the company, Najeeb had worked in the MedComm space for over 14 years both in India and abroad. He says, “The idea for the company was ingrained in my mind considering the lacunae that exist for MedComms as a service (especially in the Indian setting).” The term MedComms is often misunderstood, and most of the services companies seem not to have in-depth knowledge of this domain. Najeeb adds, “We realized the need to introduce a ‘value-based solution’ to fill the lacuna for existing MedComms services. Hence, I decided to lay the foundation for SciVoc Healthcare Consulting.”

Furthermore, the ecosystem for freelance medical writers is not very sturdy in the Indian medical writing market. There is often an incorrect perception in the medical writing space that medical writers of the Indian origin (excluding some exceptions) do not offer a robust writing skillset. Hence, SciVoc envisioned creating an ecosystem where people are passionate about medical writing and well-trained to communicate science effectively.

PROCESS ORIENTED

SciVoc is a ‘process-oriented’ organization that works in a systematized manner. Yet, they are agile and flexible in their operations to adapt to the changing requirements of the clients and market, as applicable, while keeping their core expertise and value intact in the MedComms space.

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THE WORKFORCE

“People make the company, and they are an indispensable part of any organization. It is the responsibility of the organization to provide learning and development platform for the associates to prosper,” exclaims Najeeb. SciVoc is driven by high ethics to focus on respect for individuals and understanding each other by way of transparent communication. SciVoc places a great emphasis on ‘transparency, empathy, giving the benefit of doubt, accountability, reliability, encouraging feedback, and acknowledging differences’ amongst the peers. Work-life integration is the central theme, and there is a ‘zero-tolerance’ for negativity in the working group, which could disrupt the positive work ambience. The CEO states, “Learning is encouraged, and we celebrate mistakes but ensure we don’t repeat them.” The effort is to ‘find a solution’ to challenges rather than complaining about it.

MILESTONES AND ACHIEVEMENTS

SciVoc has been fortunate to collaborate on a variety of opportunities with customers in 2019. They have grown through their learnings of varying business platforms, customer understanding, and specificities, and developing and learning from their mistakes. They have had the chance to work outside their comfort zone and areas of expertise to gain a thorough knowledge of the requirements and nature of work.

The milestone achieved in a short time till date include the following:

• SciVoc being named ‘Consultant of the Year’ 2019 amongst healthcare startups has been a significant achievement for the company.

• A collaborative agreement with a UK-based company to expand our scope of work and expertise in the digital space.

• Customer feedback addressing SciVoc as their “Preferred partner” based on the value we offered through our expertise.

MD. NAJEEB ASHRAF Founder and CEO

FUTURE PROSPECTS

SciVoc wishes to be identified for its quality service and customer experience. They are looking at being a ‘lean organization,’ and are looking to onboard people who can identify with the culture, values, and passion of the company.

WHY COMPANY OUTINGS ARE IMPORTANT TO KEEP EMPLOYEES MOTIVATED?

In the fast-paced business environment in every industry and stressed workplaces, the employees are required to perform at their optimal levels of productivity. They always have to chase strict deadlines and accomplish stacks of regular duties every single day at their workplace.

Executing all of these tasks in a timely manner need efforts and the brain is the central processing unit of employees at work, which need to work at lightning speeds. To maintain this mental health for employees the company outings are important and play a vital role in engaging the staff in a better way. Company outings like Lunch/Dinner plans for staff, night’s outs, coaching and gathering programs per month and co-working friend programs can prove to be sometimes expensive for companies but they are well worth like investment for good.

A positive company culture in any field of business that truly understands the employees both physically and mentally with their needs will result in a highly engaged workforce team to contribute to the company’s overall growth vision.

WHY BUSINESS NEEDS TEAM-BUILDING GAMES OR EXERCISES FOR KEEPING EMPLOYEES MOTIVATED?

Socializing with colleagues and managers in a casual way outside the working hours will effectively tighten your employee’s team cohesion and makes the bond strong. Such casual occasions like birthday celebrations of employees free up the employees to be just the way they are. With the time the employee spends with their co-workers, the benefits of investing time and money in team building cannot be overemphasized.

The most things that benefits of doing team-building initiatives at the workplace include:

• Outings and occasional meetings will facilitate the collaborative and motivated work culture as these activities are seen most enjoyable for every worker. This initiative id important to motivate as a move towards bringing individuals together

• Fosters responsive and meaningful communication as employees come to know personality, desires, strengths, and weaknesses of their co-workers

• Use gaming aids for knowing the better creativity by employees and you will get out-of-the-box thinking

by moving employees away from the usual job set up that recharges and refreshes them mentally.

• Create an atmosphere that is friendly enough to put everyone’s point and it will further enhance productivity by identifying and eliminating obstacles or by improving existing ways of working.

• Boosts employee morale as a regular dose of motivation and planning is also important. It is always important because workers feel the company and colleagues are interested in knowing and developing the company.

• Simple games or brain teasers for fun can also keep everyone awake during morning laziness and team meetings. It helps in creative juices flow, which in turn makes your meetings more productive and happy.

• Lastly, the learning and insight employees get from team-building games and activity transferred their good interest to the actual work environment, which results in better work equations and organizational performance.

EASY WAYS TO CREATE A FUN AT WORKPLACE

We have discussed above that how the company outings are important to keep employees motivated and the management team has been a stick in the mud about having fun at the workplace. The fun activities at the workplace turn things around very positive and make the working environment very happening for business productivity. The few ideas below are just good jumping off for the point of creating a culture that incorporates fun at the workplace.

SUPER CASUAL FRIDAY OR FRIDAY FUN

Take a casual Friday evening for weekending buzz and beyond getting to wear jeans to work plan something for fun at work. Incorporate new ideas and accept the ideas from others to add up sweetener like a company provided. Things like in-office lunch together, break for fun or a beverage hour in the late evening. This improvement will not only make employees productive but keeps then motivated for coming weekdays and create a more relaxing environment. However, it also encourages interaction between colleagues, which is proved to boost happiness at work.

FRIENDLY COMPETITIONS AND PRIZES

It is amazing how a little friendly competition lightens the mood and blow a spark of energy in employees. The organization that comes up with weekly or monthly competitions for employees proved to be a fun motivator. Sweeten the pot every time with an award for the winner and repeat the process to make people enjoy coming to work.

CREATE YOUR OWN FUN-LOVING SOCIAL NETWORK

Most of the big firms usually have interaction channels such as software but you can simply enjoy this thing by making what’s app group. They meant to help employees collaborate on projects and talk on things uninterrupted, but they can also provide a fun outlet for discussions and suggestions for the company.

Every time an employee needs a little comedic relief out of work, they can hop on to see the latest posts and share it with colleagues. Just make sure to set parameters for the process and stress that any offensive material is unacceptable.

We are presenting you with the incredible success story of Chandan Kumar and his innovative venture, Golden Eagle, a renowned software development consulting firm that provides expert guidance and solutions to businesses looking to develop software products or enhance their development processes. With his leadership, Chandan has spectacularly enabled businesses to create software architectures that perfectly suit their unique business needs while ensuring scalability, security, and maintainability.

His team at Golden Eagle provides clients with excellent software solutions on time and under budget by utilising state-of-the-art technology, knowledge, experience, a proven track record, client focus, and agile methodology.

The Golden Eagle at a Glance Envisioned to revolutionise business processes and minimise failure rates by delivering state-of-the-art software projects, Golden Eagle has been at the forefront of technology, constantly experimenting with new solutions and approaches that can offer greater value to clients. It empowers businesses through technology, providing them with the tools and capabilities they need to achieve their goals and realise their potential. CEO

Their custom software applications are designed and built to digitally transform and optimise business processes, saving them time and money while boosting productivity. There is a creative, dedicated, and innovative team of custom software developers who have years of experience in technologies and domain expertise in building robust and efficient business systems.

The Exclusive Service portfolio

• While adhering to its unwavering commitment to excellence and customer satisfaction, the company provides the following key services:

• Software Architecture Consulting: Helping organisations design software architectures that meet their specific business needs

• Agile Software Development Consulting: Provide agile software development approaches, allowing for quicker delivery of high-quality software goods.

• Quality Assurance Consulting: Support to establish and implement software testing and quality assurance processes.

• DevOps Consulting: Suggest ways to streamline their software development and deployment procedures by putting DevOps techniques into effect.

• Cloud Computing Consulting: Help businesses move their programmes to cloud-based platforms with better scalability, lower costs and greater accessibility.

• Custom Software Development: Design, develop and maintain custom software applications to meet the unique business needs.

Bringing Transformative Impact to Businesses and the Community

One of the most exciting parts of starting an IT company is the opportunity to positively impact local talent and the local economy by providing high-quality services and solutions to clients throughout the world. By leveraging the skills and expertise of local talent, an IT company can help create job opportunities and drive economic growth in the community. In addition, by providing affordable software solutions to

clients, Golden Eagle brings a transformative impact on their businesses.

Corporate Ethos for Clients

Delivering consistently high-quality services that meet or exceed client expectations is crucial. Effective communication is essential to maintaining customer faith. This means being responsive to customer inquiries, keeping them informed of project progress, and providing clear and transparent communication around any issues or challenges that arise. To keep customers’ trust, businesses must consistently deliver great customer service and go above and beyond to answer their needs and concerns.

“Craving Out as a Differentiator”: Unique Factors

Golden Eagle has rapidly emerged as a shining star in the IT sector, making a remarkable impact on the industry. Not just one, but several factors make the Golden Eagle stand out:

• They are dedicated to providing top-notch services that meet or exceed customer expectations.

• They invest in research and development, leveraging cutting-edge technologies, and fostering a culture of innovation and creativity.

• They distinguish themselves by offering consumers valueadded, cost-effective solutions.

• The team is involved in conducting regular customer feedback surveys, developing tailored solutions, and providing exceptional customer service.

• Client satisfaction is the team’s primary goal, and they go above and beyond to make sure clients’s happnies.

Strategies to Sustain the Unprecedented Pandemic

“With the shift to remote work, we leveraged technology to ensure that our employees could work productively and efficiently from home.”

We also prioritise cybersecurity by implementing strong security measures and developing new solutions to address the challenges of remote work and online collaboration, as well as providing exceptional customer service and support,” the visionary leader explained.

GOLDEN EAGLE IT TECHNOLOGIES IS ON AN INCREDIBLE JOURNEY TO ENHANCE BUSINESS OPERATIONS BY OFFERING ROBUST SOFTWARE SOLUTIONS

Chandan Kumar

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THINKTAG ADVERTISING CREATING BRANDS THAT LEAVE IMPRESSIONS

Marketing as we all know is one of the chief practices for a company to build a strong foundation in the market. No matter how much the arena evolves and the channels of outreach change with the times, a strong foundation in marketing strategy, brand positioning and brand architecture will always be needed. When you extend that to communication, how you choose to communicate may change but the messaging remains all important and the key to a successful campaign. This is what ThinkTag Advertising plays a role in getting brands to have the right mix of strategy, innovation and communication.

Industries have started to venture more and more on digital marketing which is one of the biggest evolutions in the industry. The segment enables users to advertise their products in national and international markets thus, replacing the old ways of reaching people. Venturing onto digital marketing without having a strong foundation in place may be a recipe for disaster. Therefore ThinkTag Advertising strikes the right balance of using contemporary and traditional methods of marketing to make robust brands that connect with the customers.

ESTABLISHMENT OF STATURE IN THE MARKET

Thinktag was initiated in 2009 by Ms. Somdatta Acharyya (Founder, Director) as a brand consulting firm in Worli, Mumbai. The initial aim of ThinkTag was to provide branding and marketing solutions as an outsourced team to SMEs and start-ups which lacked a proper marketing set-up. However, work came from larger corporates which was looking to pilot test innovation centers or new products or businesses. With time, on demands of its clients, ThinkTag evolved into a full-fledgedmarketing communications agency in 2012.

Since then ThinkTag has been operating as a brand consulting and advertising agency working on print, outdoor, audio-visual and digital communication.

SOMDATTA ACHARYYA Founder & Director

A BRIEF OF THE CURATOR

Ms. Somdatta Acharya, the curator of this establishment holds an MBA in Marketing from SCMHRD (Symbiosis) and has industry experience of 7 years in brand management & marketing, before starting ThinkTag a decade ago. During her time in the industry, as a Brand Manager, she observed that there was often a gap in understanding of the audience or the need for the communication by the ad agencies she dealt with. There was

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often a disconnect in the language or the imagery, especially for non ATL communication. That was the core thought when she ventured into Advertising. The objective was to deliver creatives, campaigns and solutions that work and produce business results and not focus on campaigns for awards.

ADAPTING TO CHANGING MARKET TRENDS

“What sometimes makes me sad is that when I look at campaigns around me, I see tactical campaigns and no real brand positioning.” Says Ms. Somdatta Acharyya. With the flow time, marketing and advertising has seen radical transformation. Every day gives birth to new trends, new ideas and evolving channels. Marketing strategies have shifted to delivering ‘brand stories’ instead of focusing on building a strong structure and a robust brand ladder. While keeping up with the dynamic nature of the market, ThinkTag team bears in mind the basics of ‘Kotler’, while working on brand positioning or brand communication.

Communication channels like social and digital media are already in motion to bring turbulence in the industry; ThinkTag works tirelessly to research about consumers and what makes them engage with brands to deliver best online and off-line solutions to clients, in a cost-efficient way.

IMPACT OF RESEARCH AND DEVELOPMENT

R & D is one of the major practices for a positive progression in any organization. But the ability to learn and gather knowledge from the research is what makes one better than the rest. Therefore at ThinkTag the emphasis is on Learning and Development.

Employees are being engaged in refresher courses, digital marketing or web design courses for a continuous learning process. In addition to that, they organize presentations about the latest trends, learnings from innovations done by multinationals, experimental campaigns, use of technology, etc which translates into eventual client benefits.

A WIDE RANGE OF CLIENTS

The company has served numerous MNCs, start-ups across sectors like Real Estate, Pharmaceuticals, Fintech, Insurance, Banking, Quick service restaurant, Agri-tech, etc. Some of their notable brands are GSK, The Wadhwa Group, Tata AIG, Tech Mahindra Business Services, Kotak Mahindra Bank, Go Biryan, Star Sports and StarAgri Group.

VENTURED TO MODERN TECHNOLOGIES

With the evolution of technology, mankind is slowly moving towards a paperless world. So is ThinkTag! The company has incorporated digital as well as physical platforms in their project. An example of such is their brochure which is now a 2 d video or a leaflet that was in print format now as a GIF.

A WELL-BALANCED WORK CULTURE

“Our work culture is all about enjoying your work, completing it and leaving on time.” - Ms. Somdatta Acharyya. ThinkTag

consists of a bunch of youngsters who are very enthusiastic, motivated and responsible. An extremely vibrant environment with flexible timing and punctuality at work is instilled where work gets maximum priority.

The founder herself is very agnostic to negativity and believes Professionalism and enthusiasm should go hand in hand. Sticking to one’s word, delivering on promised timelines and doing the best every single time but it is also very important to enjoy the work so that it doesn’t seem like a burden.

ACCOLADES AND ACHIEVEMENTS TO BE PRAISED FOR

The company has shown steady growth over the years. From initiation to present, it has delivered marvellous performances in their projects even as a small team of 6 members. The initial years served as a learning phase which further gave them the platform to build a larger team of young talents that clocked 100% Y-o-Y growth, 3 years in a row.

Furthermore, ThinkTag proudly speaks how its campaigns have delivered success to their clients. They are always traveling a rewarding journey where they have successfully launched brands or projects that have helped companies undergo intended image change and evolve their communication and strategies to keep pace with the evolving marketplace.

GLORIOUS FUTURE PROSPECTIVES

Ms. Acharyya carries the thought “It’s not the future, it’s a new present every day.”

There’s an explosion of social media and digital platforms and while there have never been more ways to reach the consumer, it’s never been harder to connect with the consumers. ThinkTag is gearing up to do exponentially complex and creative work at this exciting time. The focus is more on precise, hard-hitting creatives. What is also of importance is that one cannot prioritise quality or quantity any more, the requirement is of both, so from a creative perspective it is all about quantity with quality. So keeping pace with the times is really an on-going process.

A HAND OF HELP TOWARDS THE SOCIETY

During its initiation, Ms. Acharya was enlighted by a lesson from her mentor and B-school professor - ‘You will be really an entrepreneur when you provide employment to at least 10 people’. The company started out as a one-man army, quickly moved to a strength of six but now has a squad of 17 members. So in this market of high unemployment, Ms. Acharya is contributing with employment for the young and aspiring. What is of great significance is also the focus on women empowerment, who make up for more than 60% of the workforce.

The company is also mindful of the environment and encourages a very low tolerance towards single-use plastics. They tend to recycle, reuse waste material and during festivals turn them into creative decorations.

World’s Most Expensive Cities For Luxurious Lifestyle

Wealthy people mostly desire a destination wedding in New York, a big mansion in Hong Kong or buying fine wines in Rio de Janeiro as their luxury lifestyle. This is the normal dream of every rich and successful person.

However, in today’s scenario, Asia is now home to the most expensive cities in the world, which is driven by a rising number of wealthy residents who are reshaping the global luxury market. The idea of a luxury lifestyle in the most expensive country stands for fancy goods, such as expensive handbags, Luxury Villas, watches, Hotels, and sports cars. The countries that are rich in supply of any of the luxury comedies, said to be the best place to live for a rich person. However, when it comes to overall lifestyle then it has morphed into a broad category that includes services and experiences, from fine dining to new lifestyle trends such as wellness. Everything is considered from a wide-angle to choose the most expensive cities for the luxury lifestyle.

Asia came out from all the parts of the world as the most expensive region overall. This is because it is home to five of the costliest luxury cities in the world such as Hong Kong, Shanghai, Tokyo, Singapore, and Taipei.

Asia Is The Most Expensive Region of The World

For the rich people who are not wanting to spend more than they have on these things, then there are other cities in the world for exploring. Here is a regional overview of the world’s most expensive, and inexpensive cities:

Hong Kong is one of the world’s most expensive cities with a former proper British colony cited. It is frequently in the top 10 luxury municipalities for the categories such as dining, hotel suites, and luxury car business. It is the most expensive place to hire a lawyer, due to being a financial center, with a simple will consultation setting someone back $1,050 on average.

If we talk about land in Hong Kong then it has the highest price tags for property and other luxuries such as cars, a business class flight for travel, fine dining in the city area, a wedding banquet for marriages and beauty services.

However, Hong Kong as the best luxury city puts no duties on items like jewelry, it can be somehow the least expensive or relatively cheap city to buy this high-end product but living standards are high. For example, if we talk about a simple Cartier Love bracelet then it will cost approximately $42,228 in Hong Kong. This bracelet simply costs more in Brazil’s capital, Rio de Janeiro, at around $54,852. The variation of the price is the effect of the taxes on jewelry and they can be double the lifestyle changed in North America and Europe.

Although New York is notorious for its sky-high cost of living in terms of land. Its property and lands part is in the fourth spot on a price-weighted basis. Although it is considered to be less expensive and relatively better for high-ticket items, such as cars, dining, hotels, etc.

Most of the European cities tend to offer reasonably priced luxury lifestyle but some of them are on the top list of being expensive. Out of the 28 states in Europe, Milan is in 19th place, Barcelona (Spain) is on 24th, and Frankfurt is on the 26th. Although London is the most expensive city to live in the EMEA (Europe, Middle East, and Africa) region, it also ranked the seventh most expensive city.