Marketing & Communication Report March 23 by info.capsules

MARKETING & COMMUNICATION AMCOR CAPSULES

March

A BUSY MONTH BEING CLOSE TO OUR CUSTOMERS

Different trade shows and events across the globe gave us an opportunity to interact with current and potential customers. The goal was to promote and raise awareness of Amcor’s sustainability and Innovation. Along with that, we also sponsored a few events to be present in the minds of the customers and to boost brand visibility.

Kudos to the sales team! Let’s keep the momentum going!

NEWS OF THE MONTH

Marketing team contributing to the report

Juliette Presse Communication Project Leader

(based at La Defense, Paris)

Vedika Gupta

Marketing Coordinator

(based in American Canyon, US)

Loic Ranno

Marketing Graduate

(based at La Defense, Paris)

Caroline Delansorne

Graphic Designer

(based at La Defense, Paris)

Thi Phuong

Market & Business Analyst trainee

(based at La Defense, Paris)

FOCUS ON ADVERTISING

to 136,000 contacts

Visitphère is the most subscribed online magazine with around 136,000 visitors/month and has a massive database of winegrowers.

Therefore, to reach our target clients, we sent emails through Vitisphère. The focus this time was on EASYPEEL to reflect the benefits and advantages of our aluminium capsule.

ADVERTISING – EASYPEEL E-Mailing addressed

ADVERTISING WINE

We continue to promote our STELVIN LUX® to the US market through the Wine Business Monthly –one of the most-read magazine for wine industry in North America.

To read the full version of the online magazine, please click here

ADVERTISING – STELVIN ®LUX on Wine Business ADVERTISING WINE

SOCIAL MEDIA

Social media - Glossary

SOCIAL MEDIA

INSTAGRAM– NEW Interesting FOLLOWERS!

MEDIA

Enotop Wine Center is a wine distributor in Italy

SOCIAL

Wandering Grace Rosé is a premium rosé winemaker from Spain Rachel Oliveira is a French - Brazilian enologist specialized in sparkling

INSTAGRAM – Most successful posts/stories

We continued our series “Did you know” on sustainability

Instagram has been a useful channel to keep our clients updated about our client meetings and tradeshows.

SOCIAL MEDIA

LinkedIn – Promote our presence at events

STELVIN® distributor, AO Wilson promoted their presence at the “Spring Tune-Up and Tradeshow” in Canada

Amcor Capsules’ ambassadors continuously posted their activities at tradeshows and events

SOCIAL MEDIA

EVENTS & TRADE SHOWS

Tradeshow – Prowein 2023

Amcor Capsules participated at Prowein 2023 in Germany as a member of the Aluminium Closures Group. This is one of the biggest international tradeshows with approximately 6,000 exhibitors, coming from more than 60 countries.

This year, the event was considered a huge success with a total of 49,000 trade visitors from 141 countries (2022: 38,000).

At the trade show, our booth received good traction from the visitors and exhibitors for our innovation: SHAPEART TEXTURE!

TRADE SHOW WINE

Event – A Sustainability/Innovation customer focus event in Germany

In order to reinforce our customers’ perception of Sustainability & Innovation, the German Marketing & Sales Team had co-organized an event gathering 15 guests including customers, prospects, and distributors such as Dreissigacker and some family-owned winemakers such as Flick.

The goal was to make customers aware of our product innovations and our direction towards sustainability. Customer feedback was extremely positive and they showed interest in EASYPEEL and STELVIN® Inside.

EVENTS

The newborn association group of ‘Gli Svitati’ created by 5 pioneer screwcap companies in Italy, has launched the initiative to organize one of the most influencing events on screwcaps locally. At this event, Amcor Capsules co-participated with our exclusive distributors Paolo Araldo and Guala Closures. We were the exclusive sponsorers of the event.

120 oenologists, sommeliers, journalists, and restaurateurs attended the event, to hear about the advantage of using screwcaps and to enjoy the impressive wine tasting setup. A press release here highlights why Jermann Winery chose STELVIN® screwcaps for their entire product range!

Event –STELVIN® represented at the “Gli Svitati” event EVENTS

Event – Innovation & Sustainability Day in Champagne with

Mumm- PJ

Our Sales & Marketing team met the Pack Development and Sustainability teams of Mumm Perrier-Jouët at Mareuil. A full day on Innovation & Sustainability was organized to present our sustainability roadmap and innovative ideas for the future.

The meeting was very well perceived, and a meeting will be set up before June to meet their marketing team in Paris to present our innovative ideas both in terms of packaging improvement & premiumization.

EVENTS

Tradeshow – WiVi Central Coast Show

Amcor showcased and promoted its products and innovations at the WiVi Central Coast show in Central California. The traffic at the booth was quite high. Wineries were more interested in screwcaps than capsules. There were wineries that came to us especially looking for STELVIN® LUX as they are more premium.

IMPRESSIONS was of interest to many small wineries as they want to engage with their customers in a unique way.

TRADE SHOW WINE

Like every year, we also organized a Customer Appreciation Party this year along with TricorBraun in Paso Robles, California.

We invited 24 of our customers and the purpose was to get to meet everyone and appreciate their business. It was quite interactive, and our CSRs enjoyed meeting the customers whom they regularly work with.

Event – TricorBraun WinePak and Amcor EVENT WINE

MARKET INSIGHTS

MARKET INSIGHTS

Key trends for wine in 2023 and beyond

Market trends

IRi: state of the beverage alcohol industry

Online alcohol sales in the US normalise after a surge during Covid-19

Concha y Toro grew by 4% in 2022 but fell short in key markets

Customers

Champagne’s largest grower-cooperative set to acquire Henriot

Diageo appoints Debra Crew as its first female chief executive Competition

Vinolok renews the tradition of glasswork and launches a new glass furnace

Vinventions joins Packamama to tackle glass shortages

Climate change & Sustainability

Argentina begins harvest early, with estimates for lowest yield since 1960

Crate launches the world’s first label-less wine, designed by Denomination

Wine Society targets ambitious carbon reduction pathways

Others

What happens when a favorite bank for the wine industry collapses?

Glass prices remain high while bottlers hoard stocks

Canada is gearing up for its biggest ever alcohol tax increase

MARKET INISGHTS

Good News!

EASYPEEL at the Oscars!

As you all have seen in CAPS COFFEE NEWS, we were honored to see that our largest EASYPEEL customer, Clarence Dillon Wine Estate was selected to be the official partner of the Oscars, and their wine Clarendelle capped with EAYPEEL was served during the prestigious awards ceremony.

It was also the 2nd consecutive year that Fleur de Miraval, the renowned Rosé Champagne owned by Brad Pitt, was selected as the official Champagne of the Ceremony. Amcor has been supplying their LUXETAIN hood since the creation of Miraval in 2020.