Tiffany Flagship Store
ong before Marilyn Monroe sang "Diamonds
universal and are recognizable to everyone, whatever their
Are a Girl's Best Friend," Tiffany & Co. was
culture. Thus, Tiffany & Co. designs worldwide appeal.”
influencing American culture. In 1837 at the age of 25, Charles Lewis Tiffany borrowed
Tiffany is a place where a billionaire can shop in a private
$1,000 from his father, and, along with his
suite and examine a $1 million diamond necklace while
school friend John B. Young, opened Tiffany & Young
on the main floor a young couple can try out a $1,500
which sold upscale merchandise and jewelry in downtown
Manhattan. The sales receipts for that first day of business,
without sacrificing quality, losing high-end customers, or
September 21, 1837, totaled a modest $4.98.
compromising the company’s proud heritage.
Certainly not a promising beginning for what would
Many people have discovered Tiffany offers high-quality
become the world’s premier jeweler and house of design.
products at affordable prices.
Nevertheless, more than 175 years since Tiffany opened
elegant gift items that represent a high value. For example,
the fancy goods store, it has become an American icon.
reasonably priced gifts costing under $150 look like those
The name Tiffany has become synonymous with beauty,
which are priced much higher. A baby gift of a Tiffany
celebrated design, and elegance.
Sailor three-piece baby set in porcelain that costs $135 -
This shopping experience is done
Clients can purchase
which includes the admired blue Tiffany box - is handed Today more than 290 Tiffany stores serve customers
over the counter with the same care, professionalism, and
around the world offering an extensive selection of jewelry,
attention to detail as a $1 million engagement ring.
timepieces, sterling silverware, china, crystal, stationery, fragrances, and accessories.
Charles Lewis Tiffany chose the color of the box which is recognized as a symbol of elegance.
For over a
Why has the appeal of Tiffany continued to expand?
century, Tiffany has packaged every purchase in its now-
Perhaps it’s the commitment to quality and superior
famous trademark blue box. No matter the value of the
According to John Loring, design director
gift purchased, each is presented in the Tiffany blue box
emeritus of Tiffany & Co., “Clarity, simplicity, vitality, and
wrapped in a white satin ribbon. The rule implemented
sensuality are essentials. We avoid traditional and already
more than a century ago stipulates no box bearing the
sophisticated design vocabularies, and instead build on
Tiffany name was to leave the building without a Tiffany
basics such as the observation of nature on ideas that are
purchase inside. IN FLUENTIAL 13