Insights App Build strategic value and go mobile first!
The benefits of an Insights App
In this new digital age, buyers will browse and consume information on the internet - using that to select suppliers (Forrester 2013). They have become experts in avoiding advertisements and are attracted to branded content that expresses interesting and different opinions (Young 2010). While Insights applications offer a big opportunity to raise company visibility and credibility, just a few companies are taking full advantage of the capabilities that mobile offers.
• Position your company as an industry authority and a resource-based advisor (Young 2010) • Give people a reason to remember your product/service. Aided awareness determines whether customers recognize you (ITSMA 2012) • Achieve greater competitive differentiation with high-quality insights (Forrester 2013) • Create dialogue and engagement by providing information, advice and ideas. • Help and educate employees on your company’s issues (Young 2013)
“Supporting the consumer’s decision journey requires a vast and growing range of content—well beyond advertisements.” – McKinsey&Company (2010)
Taking a Mobile First Strategy
imgZine (pronounced imagine) offers a mobile platform for producing realtime social Insights Apps, based on your existing content. The platform is inspired by the success of digital magazines like Flipboard, Pulse and Zite, as well as traditional print magazines. This combination translates into a more engaging and personalized experience for your readers. Building on business intelligence and analytics imgZine offers key insights for you.
• Unlock your content for mobile devices • Show expert profiles and promote interaction • Get in front of audiences with engaging, real-time updates • Reuse existing content • Get a standardized solution
get smart with your insights
To ensure that readers are fully engaged, they need to be satisfied with the content that is being delivered. At imgZine, we analyze large amounts of data to understand reading behavior on tablets and smartphones and determine what your users value and prefer. In addition to these insights imgZine developed a smart engine that is geared to:
â&#x20AC;˘ Target specific content to your users and ensure that they are engaged â&#x20AC;˘ Recommend articles that your users value and prefer
Recommended articles are read by of users
Non-recommended articles are read by of users
Our Insights Apps contain a variety of features, including:
• Recommended articles
• Day/night look
• Targeted content
• Personalized channels
• Expert profiles
• Real time updates
• Social media feeds
• Multiple languages
• Social sharing
• Offline reading
• Push messages
• Feedback forms
• Beautiful design
“The big opportunity with content marketing is to provide your customers with information that’s so valuable it compels the conversation.” – George Stenitzer, CMO of Tellabs (2013)
Turn your insights into a real business advantage! The most successful companies are those who challenge the status quo. Do you have the content to act as a thought leader in your industry? Then donâ&#x20AC;&#x2122;t wait to distinguish your company from the competition and give your audience access to your insights in an engaging mobile platform!
contact us The Netherlands +31 20 411 18 38 Basisweg 52d 1043 AP Amsterdam email@example.com www.imgzine.com
United States +1 415 3950941 811 Sansome Street San Francisco, CA 94111