Digital Magazine App Expand your audience and go mobile first!
The benefits of a digital magazine
For print media, embracing digital communications is no longer a strategic business option, it is a necessity (Argenti & Barnes 2009). But the rise of new technologies has increased readers’ standards. While the first digital media appeared as issue-based PDF replicas, today always-on connections, rich media, social networks and interactivity have become a regular part of the online experience (Smith 2012). These needs can be fulfilled with a real-time digital magazine.
• Publish real-time content and let consumers feed their needs and passions at the tap of a finger (Canada Magazines 2013). • Engage readers with relevant content and add extra content and interactive features that digital provides (Canada Magazines 2013). • Grow revenue with mobile advertising, which is expected to go through the roof in 2016 (FIPP 2013). • Add mobile e-commerce and in-app purchases to your strategy, which are rising steadily because of the busy lifestyles of consumers (FIPP 2013). • Leverage the power of the social web to increase your reach; time spent on social media is set to increase (FIPP 2013).
“Publishers should not rely on the assumption that readers want to be merely readers. They have proven a will to create and share.” – Jeff Jarvis (2012)
Taking a mobile first strategy
imgZine (pronounce: imagine) offers a mobile platform for producing smart and real-time social magazines, based on your existing content. The platform is inspired by the success of digital magazines like Flipboard, Pulse and Zite, as well as traditional print magazines. This combination translates into a more engaging and personalized experience for your readers. Building on business intelligence and analytics imgZine offers key insights for you.
• Create an engaging dialogue with your readers • Provide readers with real-time content • Manage your app easily • Communicate every moment of the day • Connect your existing content systems • Be available on iOS, Android, Windows and (mobile) web • Get a standardized solution
Get smart with digital publishing
To ensure that your readers are fully engaged, they need to be satisfied with the content that is being delivered. At imgZine, we analyze large amounts of data to understand reading behavior on tablets and smartphones and determine what your readers value and prefer. In addition to these insights imgZine developed a recommender engine that is geared to:
• Target specific content to your readers and ensure that they are engaged • Recommend articles that your readers value and prefer
Recommended articles are read by of users
75%
Non-recommended articles are read by of users
42%
Application Features
Our Digital Magazines contain a variety of features, including:
• Beautiful design
• Social media feeds
• Real time updates
• Social sharing
• Personalization
• Offline reading
• Recommended articles
• Dashboard/analytics
• Subscriptions
• Day/night look
• Paid channels
• Multiple languages
• Advertisements
• Notifications
• Targeted content
• Push messages
“We’re seeing increasing evidence of the enjoyment people derive from reading on [mobile] devices. It’s much more like print.” – Oscar Grut, the Economist
Grow your magazine’s audience Mobile devices introduce the potential for a different reading experience - one that closely resembles print and offers a lean-back experience, but also offers an opportunity to engage readers with rich, visual content. Why wait to migrate to the tablet platform if there are engaging digital magazines that can grow your audience?
contact us The Netherlands +31 20 411 18 38 Basisweg 52d 1043 AP Amsterdam info@imgzine.com www.imgzine.com
United States +1 415 3950941 811 Sansome Street San Francisco, CA 94111