Newsletter January 2022
The Imex Virtual Showroom Experience We are extremely excited to announce the opening of the Imex Elements Virtual Showroom.
CONTENTS The Imex Virtual Showroom Experience Who are Imex Ceramics? Imex Website Imex Social Media Imex Team News Marketing News Collection Spotlight Lee’s Trivia Corner Elements Imex Partner – Spotlight on... Bodywash Bathrooms
The Virtual Showroom’s AR feature
The Imex Virtual Showroom Experience is a very exciting tool for our Sales Team, our Partners and for their customers, to assist in bringing a bathroom design idea from concept to reality. When entering our virtual environment on any smart device, you will be able explore our stunning collection of Imex Elements products for 2022. Initially, we are opening our doors to the main Elements Showroom which showcases carefully designed bays to represent each of our Elements ranges. But that’s not all... you will also see in each bay a portal which will take you through to a seperate room, where you will be able to view the whole product range. Within our Virtual Showroom, you will also be able to find additional information about the products including images, technical line drawings, and a product QR code. QR Code… what does this do? You can scan the QR code using a seperate smart device camera; your phone/tablet will then display a 3D model of the product with a 360° view. You will see an ‘AR’ logo in the top right of this product image, click this ‘AR’ logo and the product will then be in your own room!
This is a truly exciting tool that we’ve been working hard to release to our Imex partners and our own team to assist everyone for 2022. Your Virtual Showroom access We will also be able to help you embed the Imex Virtual Showroom on to your own website, or place a touch screen TV beside your Imex Displays. This tool will act as an extension to your current Imex displays. With so much more to talk about, please call us to arrange a full presentation and a visit with your Area Business Development Manager. We are very confident you will all find this a very useful tool and welcome any feedback you have on our new Virtual Elements Showroom.
Who are
Imex Ceramics?
We are Imex. We turn bathrooms into personal living spaces. For everyone. And since the definition of liveable space is individual, we create customised design solutions that fit each and every lifestyle. Because we appreciate uniqueness. Complete collections, efficiency, quality, creation and innovation make Imex one of the pioneers of contemporary European style. Imex Ceramics are a global manufacturer producing easy to clean glaze, WRAS approved sanitaryware since 1994.
Imex Ceramics Factory
We have launched two collections of products in the UK, holding stock in both our own Midlands and Southern Distribution Centres: The Essentials collection, which is an everyday mid-range solution of eight families, offers in-demand and competitive products. The new Elements collection, which launched at KBB 2020, boasts eight ranges of beautiful furniture and ranges of product. They ooze quality; from the hand finished sanitaryware, WRAS approved cistern fittings, to meeting all European (CE) quality standards – which is why we are proud to offer a 25 year Guarantee with each ceramic product. With Imex Ceramics you get more than a functional solution for your bathroom; each piece has been designed to fit with the demands of modern luxury living. Thoughtful features such as quick release seat hinges – to allow easier cleaning – soft closing seat and drawer mechanisms, easy to clean glaze, and anti-bacterial surfaces set the range apart. All Imex cistern fittings are set at 6/3 litre flushing capacity, but with an eye on the environment, WCs with the Imex ‘Eco’ marque means you can use as little as 4/2.6 litres when flushing, without compromising the effectiveness of the flush.
Imex Social Media Are you following us on social media yet? Don’t forget to tag us in your Imex bathroom photos, and we will share your post! Facebook LinkedIn Instagram YouTube
@ImexceramicsUK Imex Ceramics UK Ltd imex.ceramicsuk Imex Ceramics UK
Imex Website Our new website has had a fantastic response and offers all our partners the ability to check live up to date stock at their delivery location. Orders can be easily placed online and scheduled on a specific delivery day. It’s quick and easy to register; visit www.imexceramic.co.uk and click ‘register’ on the top right of the screen, follow the simple and clear instructions. You will be notified via email once your account has been activated. On the website you will also find line drawings and videos for your information. imexceramic.co.uk
Imex Team News
Introducing...
For a number of years Imex has been distributed by a distribution business, and when the opportunity was presented to work directly for Imex, offering direct trading account to the UK Showrooms and Merchants, I was very interested in the opportunity. I started at Imex as a Regional Business Development Manager, to understand the market and challenges throughout what was a tough year for everyone, and I was rewarded the job as UK Retail Sales Director in late October 2021.
James Wood UK Retail Sales Director What interested you in working for Imex Ceramics UK? I have always been passionate about two things in particular; 1. supporting independent retailers and merchants; 2. manufacturing product from design and raw material, to seeing it in a finished display within a showroom.
How did you come to work in the Bathroom industry? 20 years ago I was actually signed up to the Navy as a Submariner, but rather than being train bound to Plymouth to begin my career in the navy, I walked in to a busy corner Plumbing Shop called Temperate Heating in Chatham, Kent. I like to see it more as a ‘Tea Boy’ job position, but I learnt so much from the team there and they gave me a solid foundation within this fantastic industry, that I am proud to be part of.
I then had a few years fitting bathrooms and went on to open my own cluster of family-run showrooms and shops with my parents, brother and friends. Throughout this time I have been involved in managing a team of people within the bathroom industry and I love it! What is your first task as Imex Ceramics’ UK Retail Sales Director? I have lots of exciting plans already in motion and, as you’ve read, we have been working on the Virtual Showroom Experience, for our Imex partners and our sales team, which should see a huge benefit and will be extremely engaging. We can’t wait for you to be able to use it! We are actively recruiting for Regional and Area Business Development Managers, as well as opening two showrooms and training facilities to host our partners. We are already planning for KBB 2022 and we are keen to meet our partners and show them our new Elements Collection.
Marketing News
Collection Spotlight
NEW BROCHURE!
Imex always believe in the expression of simplicity. Ivan sanitaryware delivers a concise style for the minimalist bathroom, with Rimless, short projection solutions.
IVAN
Rimless
Soft Close Seat Imex Complete Collection 2022 brochure
Introducing our new IMEX Complete Collection catalogue for 2022
Easy Clean
This brand new brochure brings the complete Imex collection together in one book, showcasing all sanitaryware and furniture from all of our existing ranges.
3L 4.5L
3/4.5 ltr Flush
Scan the QR code into your smart device to view our digital flipbook, or visit imexceramic.co.uk/downloads
Comfort Height Ivan standard height, comfort height, back to wall, wall hung pans
Lee’s Trivia Corner Did you know?... • About 70–75% of the world’s population does not use toilet paper. • It takes about 384 trees to make the toilet paper that one man uses within his lifetime.
• The daily production of toilet paper is about 83,048,116 rolls per day. • On average, people in the UK visit the bathroom between 6 and 8 times a day. That’s about 2500 times every year. Add it all together and we could spend as much as three years of our lives visiting the loo. Nature calls indeed!
Elements Imex Partner
Spotlight on... Bodywash Bathrooms This month, Imex UK Retail Sales Director James Wood caught up with Jim Healy from Bodywash Bathooms, who kindly answered a few questions about Bodywash Bathrooms’ working relationship with Imex.
We only sell brands that are good quality and reliable, and Imex meet these demands at a competitive price point.
range – although we successfully sell products from across all the collection. The new Smart WC has already proved a hit.
How long have you been working with Imex?
What are the key trends and designs you feel you will see in 2022?
The Bodywash Bathrooms team
We first started selling Imex over 12 years ago and over the years we have watched the brand expand and keep up with the new trends like Rimless pans and Comfort height, plus a very comprehensive range of furniture!
We are being asked more frequently about ‘bidet toilets’ so we are happy that the Smart WC is well priced and has so many features.
Why did you choose to support the Imex brand? Over the years working with Imex, we have realised that the quality and design is excellent. Tell us a little about your business? Bodywash first opened in 1987, in Ilford, but moved to Romford seven years ago. We are a specialist bathroom and shower showroom catering for the mid- to high-end of the market How do you choose which products to specify and sell to your customers? Bodywash have a hard-earned reputation for selling quality products and providing good customer service.
What are the most popular Imex product you sell? Our best selling ranges are the Blade comfort height WCs and the Arco
Essence back to wall Smart pan
The sensor wave smart WC frames have already proved a hit, but without a doubt the biggest demand in the bathroom is furniture, as everyone wants storage.
Elements Imex Partner To find out how you can become an Elements Imex Partner and be featured in future issues, please contact your Imex representative.
Manufactured for life
IMEX Ceramics UK, 15 Millbrook Industrial Estate, Sybron Way, Crowborough, East Sussex TN6 3DU T: 01530 835598
E: sales@imexceramic.co.uk
www.imexceramic.co.uk