Souranshi Fashion and Lifestyle Magazine | Ready To Rule | November 2021 Edition

SOURANSHI ILKWAY DIGITAL COMPANY PRESENTS

NOVEMBER 2021

READY TO RULE

UP TO WIN THE WORLD FROM THEIR WORK

CHRISTMAS DECORATION IDEAS & TIPS FOR YOUR HOME

COVER STORY Architecture & Interior design studio Creating timeless & evolving spaces - FOUNDER: AR. BAIJU BAXI

A COMPANY THAT STOOD DISTINCT GURUJI TECHNOLOGIES leading IT, Surveillance and Home Security Company.

INDIAN HAND BLOCK PRINTING -A CENTURY OLD ESSENCE OF INDIAN CULTURE

Junction Store Multi Designer Online Store

DESIGNING MEMORIES AND EXPERIENCEJJ INTERIORS

THE FAMOUS YOUTUBE CREATORS OF INDIA

OATS RECIPES FOR BREAKFAST & SNACK RECIPES THAT AREN’T JUST FOR BREAKFAST

LIFESTYLE & FASHION MAGAZINE

TEAM Sourabh Bindlish Owner & Publisher

Rohit Mehra

Graphic Designer

PAGE: 48

Deepanshi Tiwari

Marketing and Designing

Jyoti Jain

Contributor

PAGE 19

:

Megha Tiwari Rawat Sr. Editor

Manali Jain

Corporate Sales

PAG E: 07

Editor: Sourabh Owner: Sourabh Publisher: Sourabh Printer: Sourabh Printed at Prnt Source Glazers Pvt. Ltd., 9641/12 Sadar Thana Road Paharganj New Delhi 110055 and Published at: 239 GF Street 8 Joshi Road Karol Bagh New Delhi 110005

RNI REF NO.: DELENG19761 Copyright © 2019 ilkway Digital Company, All rights reserved. Reproduction in whole or part of any text , photography or illustrations without witten permission from the publisher is prohibited. The publisher assumes no responsiblity for unsolicited manuscipts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and according no liability is assumed by the publisher.

Our cover story is about Mr. Sudhanshu, who is ruling the technology market in his city Agra. Read his inspiring story of identifying and grabbing the opportunity while dealing with challenges.

From the

EDITOR'S DESK Hello Dear Readers, We know you all have been waiting eagerly for this edition of Souranshi-Fashion and Lifestyle Magazine. Well, we are glad that your wait is over, and here we are with the latest edition!

This edition’s theme- Ready to Rule- is so special and close to my heart. It voices the inner feeling in ‘you’. The feeling that you might have neglected.

Through this edition, we urge you not to neglect any feeling, be it sadness or anxiety; happiness or euphoria; or if it’s to walk down the path that you have chosen but buried beneath responsibilities; if it’s the impulse of your heart to break the shackles.

Let it be free, choose what’s best for you, and prepare yourself to rule the world just like our entrepreneurs have done.

The ‘Ready to rule’ edition brings to you the stories of hardworking persons who have listened to the desires of their hearts while climbing the steps of success. They are now buckled up to make a difference irrespective of the size, big or small.

Designing, an integral part of our lifestyle. Fashion, as well as interior designers, have become an essential requirement in today’s world. We look forward to these entrepreneurs creating and transforming our wardrobe and our immediate surrounding space. Stories from Studio Trataka, Baxi Architect & Engineers, JJ Interiors, and Junction Store brings the owners and their determination into the limelight.

YouTube has changed the lives of many out there.

It gave business and the opportunity to some while a platform to learn from others. Read about a few leading YouTube sensations who have created the revolution.

Read more, get inspired, and keep reading always!!

Stay happy, stay healthy, and stay connected to us forever!!

See you next time,

Megha Tiwari Rawat Editor, Souranshi-Fashion and Lifestyle Magazine

Megha Tiwari

WE HEAR YOU! Write to Us at editor@souranshi.com

November 2021

CONTENTS COVER STORY 07

Baxi Architects & Engineers

45 Famous

YOUTUBE Creators in India 31 Designing Memories and Experience - JJ Interiors 18 Studio Trataka - Where Design is a Way of Living

47 Christmas Decoration

Ideas & Tips for Your Home

TREND Century -Old Essence of Indian Culture

22 Junction Store

37 A company that Stood Distinct Guruji Technologies.

TREND

27 Indian Hand Block Printing

THE BIG STORIES

-

A

HEALTHY FOOD 36 Oats Recipes for breakfast snack Recipes That Aren’t Just for Breakfast

HOME

&

50 Why Pick Aroma Oil Diffusers

Aachho is a one-stop destination for products that not only make you feel comfortable but confident too! After all, nothing would make us happier than to hear friends and family all say Aachho (“too good” in Rajasthani !) every time you step out in one of our outfits.

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support@aachho.com

SOURANSHI MAGAZINE | READY TO RULE | NOVEMBER 2021

BAXI ARCHITECTS & ENGINEERS INTERIOR DESIGN STUDIO| ARCHITECTURE & INTERIOR DESIGN STUDIO| CREATING TIMELESS & EVOLVING SPACES

cards. Ten years up the timeline, the dream materialized and Baxi Architects and Engineers came into existence.

“It’s about perception. Sometimes we perceive design as a ten-headed demon. As we are close to the completion of a particular design aspect, a different dimension props up.”, says the cofounder, Mr. Baiju Baxi, who believes that the different design dimensions are as good as the different food cuisines and flavors around the world.

The two partners Ar. Baiju Baxi and Ar. Simran Manwani has been carving the path of the company’s success together.

Holding a ‘never say any attitude’, Simran has been part of the company for 4 years. “She came in the firm with a fresh approach and an open mind full of vibrant ideas. The personal touch Simran gives to the given designs is something to behold.”, says Mr. Baiju. The young and dynamic B. Arch graduate is a Vastu specialist and an interior stylist.

“A true complete design is another version of justice done to the available space.” A company that now has a fully operational office at Lokhandwala Andheri west, with a vision of expanding globally, was once a freelancing firm with cafes as an office. “The dream of having one's own firm is absolutely intoxicating.

Just the thought of establishing your own name and creating your own design was more than motivating.”, narrates Mr. Baxi.

THE PROFESSIONALISM & SERVICES

THE COMPANY AND THE PARTNERS

Along with satisfying the dream of the clients, the company provides end-to-end solutions as a complete offering of the services.

“It is a complete ‘one-

Born and brought up in the hustle of Mumbai where design and spaces always kept evolving, the B.arch graduate from L.B.H.C.O.A, Baiju got an opportunity to work in greatly renowned firms.

Having achieved the required experience, starting Baxi architects and Engineers was always on his

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FOUNDER: Ar. Baiju Baxi Baxi Architects & Engineers

SOURANSHI MAGAZINE | READY TO RULE | NOVEMBER 2021

stop-shop and our team of in-house professionals, holding degrees from renowned Vastu pundits excel in interior styling which is compatible with Vastu rules.”

Starting from initial site visits, to optional design ideas incorporating the given theme, to working drawings along with finalized 3D drawings, the professionals execute the entire process with honest and expert contractors, complying with all the rules and regulations of the given property.

“The firm comprises of both highly qualified Architects and interior designers. Eventually, our clients get the best of both fields. Our structures are

both structurally sound as well as pleasing to the eyes.”, says Baiju. The core team members comprise licensed civil engineers and contractors. The professionalism and the belief drive the firm to conquer each milestone. “Like it's truly said a firm can be just as good as the people who run it."

Speaking about the expansion plans Baiju reminisces a Sanjay Dutt’s movie where the character wanted to become a complete doctor and not someone who deals with only one problem. “The same goes for us, we wish to cater to each design-related aspect. We give ideas and design which are viable, safe, according to the bye-laws, and last but not the least pleasing to the eye.”

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SOURANSHI MAGAZINE | READY TO RULE | NOVEMBER 2021

PROJECT 1

stop-shop and our team of in-house professionals, holding degrees from renowned Vastu pundits excel in interior styling which is compatible with Vastu rules.”

Starting from initial site visits, to optional design ideas incorporating the given theme, to working drawings along with finalized 3D drawings, the professionals execute the entire process with honest and expert contractors, complying with all the rules and regulations of the given property.

“The firm comprises of both highly qualified Architects and interior designers. Eventually, our clients get the best of both fields. Our structures are

PROJECT 1

both structurally sound as well as pleasing to the eyes.”, says Baiju. The core team members comprise licensed civil engineers and contractors. The professionalism and the belief drive the firm to conquer each milestone. “Like it's truly said a firm can be just as good as the people who run it."

Speaking about the expansion plans Baiju reminisces a Sanjay Dutt’s movie where the character wanted to become a complete doctor and not someone who deals with only one problem. “The same goes for us, we wish to cater to each design-related aspect. We give ideas and design which are viable, safe, according to the bye-laws, and last but not the least pleasing to the eye.”

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SOURANSHI MAGAZINE | READY TO RULE | NOVEMBER 2021 THE JOURNEY “The journey so far has been tremendous, it feels like riding on a roller coaster. There are ups, there are downs, but as long as the team stays together we always reach the next juncture together.”

Coming from a middle-class background based in Mumbai, Baiju’s creative mind had always visualized the future in a brighter light. “Work hard, follow your goals, as just a few walks ahead you will be surrounded by a competitive world and participating in unwanted competitions that this journey called life holds for you.”

Starting, initially, from smaller projects Baiju has aimed to lift the company’s graph constantly.

Baxi Architects and Engineers have so far completed at least 83 projects including- residential, commercial, farmhouses, lobbies, children's hospitals, nursing homes.

As each project that comes in is highly important well as the team is dedicated to completing the project in the given stipulated period of time.

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SOURANSHI MAGAZINE | READY TO RULE | NOVEMBER 2021 ESSENCE, BASIC IDEAS, BELIEFS, AND MANTRAS “Any property/site in itself has its own essence. Its surroundings and its immediate neighboring ambiance play a vital role. The most important aspect is to keep the main essence of the site along with the requirements of the client. The combination of the requirements along with the site itself amalgamates to emerge as 1st blueprint of the idea. Working on this blueprint itself a resonating design theme is conceptualized which varies differently for each client.

Nowadays, it is often observed that a few designers try to impose the design on the clients but Baxi Architects try to customize the area to the likes of the clients as well as giving a personal touch to it.

These simple practices have delivered good results and incorporating the above ideas, in reality, have generated long-term relations and a steady path to the company’s growth. “Our firm has grown on this very simple mantra that if our clients’ needs are fulfilled on the given date and time with our style and structural stability, good work is bound to come.”, says Mr. Baxi.

INSPIRATIONS

BUDGET- AN IMPORTANT ASPECT

“Staying in India has its benefits we are always surrounded by a rich heritage and culture. When we as a team take up a project the first thing that we tend to notice is the lifestyle of our clients. Some are completely vibrant and modern, a few are orthodox and like feel to their designs, and yet some like it simple and classy. The majority of the work we do gets inspired by a client's origin and lifestyle it gives us easy answers.”

Like always, budget plays a very important role in any interior work. There is always a list of requirements that the client wants in the given budget. ‘What’s the optimum budget?’ that’s a challenging yet exciting question. Our real potential as designers is bought to the forefront. We try to fulfill everyone's requirements and wishes by playing with materials that are both budget-friendly and aesthetically beautiful.

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SOURANSHI MAGAZINE | READY TO RULE | NOVEMBER 2021 PUNCTUALITY IN DELIVERING PROJECTS “Staying in India has its benefits we are always surrounded by a rich heritage and culture. When we as a team take up a project the first thing that we tend to notice is the lifestyle of our clients. Some are completely vibrant and modern, a few are orthodox and like feel to their designs, and yet some like it simple and classy. The majority of the work we do gets inspired by a client's origin and lifestyle it gives us easy answers.”

"a never say no" attitude to any given site be it big or small has always been admired by the clients, their relatives and friends. ·It’s is a "one stop shop" for any of clients needs. ·The team backs up the clients at every stage making the tedious work of procuring to selection convenient to them.

BUDGET- AN IMPORTANT ASPECT Like always, budget plays a very important role in any interior work. There is always a list of requirements that the client wants in the given budget. ‘What’s the optimum budget?’ that’s a challenging yet exciting question. Our real potential as designers is bought to the forefront. We try to fulfill everyone's requirements and wishes by playing with materials that are both budget-friendly and aesthetically beautiful.

PUNCTUALITY IN DELIVERING PROJECTS

Since the time of its inception, Baxi Architects and Engineers have a U.S.P of delivering the sites on a given stipulated time. “We as a team can proudly say that our firm is very strict on its timeless. Even our clients are well aware of all working methodology.”, asserts Baiju. He gladly ascertains that the clients had always been very supportive in terms of their payments and product selection.

Like the entire world, the most challenging time the team has ever faced as a company was during covid. Eventually, though slowly, everything worked out. “We are very pleased in saying that with just a few hiccups we have been able to deliver our sites to right on time saving their clients’ rents and EMI’s.”

WHY INVEST IN BAXI ARCHITECTS AND ENGINEERS?

·Baxi Architects and Engineers always adhere to strong morals. ·They do not compare with any other firm that has made them hold their ground strongly. ·Saving clients money has always been the top priority ·The design expectations of the clients has always played a huge role in meeting client’s requirements and designing their dream home. ·The company’s payment terms have always been flexible and not daunting

FOUNDER: Ar. Baiju Baxi Baxi Architects & Engineers

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SOURANSHI MAGAZINE | READY TO RULE | NOVEMBER 2021 PROJECT-1 “Elements that will calm your space and soothe your soul"

CURRENT PROJECTS Baxi Architects and Engineers is currently working on 4 projects A 2000 Sq.ft. commercial office in Goregaon east for a firm dealing in the production of engineered goods, for Indian railways.

Residential flat with 1000 Sq.ft. carpet area in Laxmi Callista located on the 15th floor A 2500 sq.ft., 4 bedroom residential apartment at Walkeshwar.

2BHK apartment at Jawahar Nagar having a total area of 800 Sq.ft.

2BHK residential property Name of client – Mr. & Mrs. Nagrajan Area - 800 Sq.ft Time duration - 28 days Styling - Modern Theme - Indian contemporary Coming from a very traditional South Indian background with a rich cultural heritage, the client briefed the designing team about there expectations and vision which was true to their roots.

The entire house was discussed and designed adhering to the values and rules of Vastu Shastra.

The architects tried to bring out a very traditional Indian home along with all the modern requirements thereby achieving the primary objective of combing both Vastu elements along with modern design elements.

Breaking the monotony of the house the ceiling in the living room brings in the taste of modern luxury.

Whereas, the most concentration and thought went into designing the temple preserving the client's belief.

All the elements and items that give out a positive sense of life have been incorporated, may it be the bells, the stone, or the height.

The biggest challenge designing and executing this particular project was a stipulated time frame, which the architect overcame by delivering the project in just 28 days instead of the given 30 days.

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SOURANSHI MAGAZINE | READY TO RULE | NOVEMBER 2021 PROJECT-2

The entire apartment has been tastefully done up using a lot of raw wooden finishes, complimenting it with back painted glass. The design resonates with the basic need of the house which was to look spacious and inviting.

Type of project – 2BHK Residential Name of client - Mr & Mrs Bharat Parekh Area - 780 Sq.ft Time duration - 2 months Styling - Modern Theme - Contemporary

The kitchen compared to other residences has a lot of usable space, a lot of storage has been taken into A significant challenge many of our clients face is a account, along with the addition of a foldable service lack of understanding or vocabulary to describe and platform. define personal design styles.

The temple area, according to the taste of the client, With an abundance of unique design styles it can be has been religiously done, giving them ample room daunting to decipher which style will work best for for performing all the rituals. them.

In this particular project, we have enjoyed combining elements of several styles to create their ideal look.

There is a proper combination of modern contemporary and industrial styles of design that has been used for this particular residence.

The brief that was given to us was basic in nature with the primary desire of having a modern designed house to be while incorporating basic Indian design elements.

baxi_architects

Mumbai

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“Beauty is an endless quest; innovation is essential to keep the quest going.”

- Mr. Chong Kun Kim, Chairman Mirabelle Cosmetics.

“By pushing back the limits we are finding new ways to create cosmetic facial masks that bring out the real beauty in each. With the articulation of clear and concise development strategies, we have joined the race to become the number one cosmetic company in the world. Beauty is a Science that can be nurtured with cosmetic innovation. Our innovation helps people to improve their confidence in the society”. Mr. Kim narrates the concepts behind Mirabelle Cosmetics. www.mirabellecosmetics.com www.mirabellecosmetics.in

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PODCAAST WITH SOURAANSHI

GOOGLE PODCAST

SOURANSHI MAGAZINE | READY TO RULE | NOVEMBER 2021

Our Nation, India, where culture and traditions play a vital role at every stage of life, has a colourful and rich lineage when it comes to design. Providing a unique blend of traditional and contemporary India in its product, Studio Trataka promotes and supports artisan’s livelihood by incorporating the traditional craft's practices in its design language. ‘We believe that designing should be a combination of our traditional artisanal skills which is one of the strong and the most dominant way of preserving our traditional craft practices.’, describes Mr. Shiv Sharma, the co-founder of Studio Trataka. ‘Design is not a thing to be done but a way of living.’, he says.

Trataka umbrellas a serene mix of products in interiors/ spaces, lifestyle accessories, lighting, installations, photography, cinematography, and many more.

About the Brand The lifestyle brand, Studio Trataka is owned and managed by Shiv Sharma and Manya Pandit. The founders of Trataka share a strong design background with a highly curated outlook when it comes to designing lifestyle products. “We started Studio Trataka in 2016 right after we both got married. Both of us were working under different design firms before Studio Trataka. However, after we got married things were not that great in our professional lives. Moreover, while we working under someone we had limited scope to express ourselves.”, Manya spoke as she unfolds the foundation story. “Hence, we decided to start working under our own label, and we launched our brand in an exhibition organised by Ar. Ritu Khandelwal in Diggi Palace Jaipur.”

Belonging to a traditional yet modern Rajasthani family Shiv is Bachelors in design and loves to play musical instruments.

With her ability and love for design, Manya brings life to any space. She belongs to a traditional Punjabi family and is also a Bachelors in design.

The Founders Sharing a strong background of crafts and design and alumni of the Indian Institute of Crafts & Design, Jaipur, Shiv Sharma(30) & Manya Pandit(29), are the creative minds behind Studio Trataka. With their strong influence on the craft sector, they strive to uplift the livelihood of many artisans through their design potentials.

(Founders) Manya Pandit & Shiv Sharma - Studio Trataka

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SOURANSHI MAGAZINE | READY TO RULE | NOVEMBER 2021

The Design Style Believing that designing should be a combination of our traditional artisanal skills, the founders follow the same approach which is one of the strong and the most dominant way of preserving traditional craft practices prevailing for ages.

Struggles are part of everyday life and if we do not get into the habit of finding solutions to situations it will be challenging for us to survive.”, explains Shiv.

“Subsequently, this attitude helps us to face all our client’s requirements and the challenges on daily basis.”

Market reach of the company and expansion plans Currently, the company is retailing under its label in several showrooms pan India as well as ecommerce platforms.

Showrooms- Purple turtle, Tranceforme, etc. Ecommerce platforms- Jaypore, Tata Cliq, The house of things, etc.

Prospects include providing a holistic design solution and sustainably creating a global recognition with an ethical business approach.

Professional way of handling the clients’ requirements “As an experienced designer, we are bound to find out solutions to every situation. Problem-solving becomes a part of life when one becomes an entrepreneur.

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SOURANSHI MAGAZINE | READY TO RULE | NOVEMBER 2021

Challenges on the way Establishing any setup or organisation needs a good source of funding which was a major challenge for the company and its founders. “A continuous source of income or funding is crucial for running an organisation. Moreover, when we started Studio Trataka, the Government of India announced the demonetisation which added fuel to fire. However, our families helped us a lot to get things started.”, Manya states.

The Pandemic and overcoming the adversities Speaking about the company’s situation during the 2019-20 pandemic, the founders told that Covid-19 was extremely hard for them as it was for everyone else. “Work was plodding, production came to stand still, orders reduced were slow. Moreover, our karigar were having a hard time surviving. We tried to support them as best as we could.”

Since the market and other places are working now, things are changing at a slow pace as people are still not very open to spending their money.

“Situations like pandemic are unavoidable and no one can plan for them beforehand. We can stay positive and work as hard as possible and try to deliver the best possible outcome.”

USP of Studio Trataka As a brand, the company works to promote innovative design in the field of furniture, lighting, home decor products, and different projects globally. Studio Trataka is a place where artisanal products and services are promoted. It’s a growing and profitable entity that provides sustainable growth to the crafts and the artisans. Believing in innovation in crafts & design, quality products, and services, ethical & sustainable business development, Studio Trataka welcomes each and everyone with open arms!!

P-12, P block, Near krishna circle, Narayan Vihar, Jaipur- 302020 @studiotrataka

shiv@studiotrataka.com

www.studiotrataka.com

Dermatologist Clinic in Mumbai Retail space in the suburbs of Mumbai with minimal space and a prime location required a complete makeover. Finding a balance started with the space’s architectural features like windows, doors, and ceiling and then adding in pieces until equilibrium is found.

Optimizing the space crunch through design and transforming this space into a Clinic came with its own sense of excitement. The client’s brief of not wanting a typical clinic pushed the design boundaries and the team came up with creative design ideas.

The most important part of a hospitality design setup is its sense of warmth that can be passed on to the visiting patients. The waiting area had to be designed such as to make the patients feel more at home which was achieved through manoeuvring furniture, choice of materiality, and the impact of colors.

The clinic is designed keeping in mind the working styles of the doctors and their numerous equipment without losing the essence of the visioned design.

Architectural Designer | Interior Design | Design Consultancy studio_archaid

studioarchaid@gmail.com

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Mumbai

SOURANSHI MAGAZINE | READY TO RULE | NOVEMBER 2021

JUNCTION STORE’S DIWALI FIESTA When the whole country was celebrating Diwali in full swing, team Souranshi had an opportunity to cover the Diwali Fiesta which was the very first offline event organized by JUNCTION STORE which is a multi-designer online clothing store. It was a pleasure to become part of JUNCTION STORE’S journey by becoming its media partner.

“The designers could show the silhouettes, the embellishments, and every minor thing in their designs and also explain the concept of the product. The customer, on the other hand, got the opportunity to ask the designers directly if they could get the customized product or what will suit their body type best, and whatever query they had regarding fashion and styling.”, she elaborated.

The event depicted the core Indian culture by highlighting a unique collection of designer clothes designed by budding as well as established designers.

As the event was organized near the auspicious occasion of Diwali, the focus was more on Ethnic wear, but the display also included a wonderful collection of western wear.

Jyotsna invited, welcomed and, brought the apparel lovers face-to-face; those who love to wear and also those who love to design the fashion clothing.

The fiesta turned out to be a successful event where the eager guests including x-splitsvilla fame Anmol Choudhary showed immense interest in quality fabrics, embellishments, cut-pattern & flow, silhouettes, and the creativity of amazing designers.

“The intention was to bring the customers and designers together so that one can understand and interact with the other”, said Jyotsna.

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SOURANSHI MAGAZINE | READY TO RULE | NOVEMBER 2021 “Our aim as a store was to enable our extended family out there physically verify our products and understand the hard work involved in each intricate piece of design. We are hopeful that through our small presence in the biggest festival of lights we were able to bring some clarity in the mind of everyone out there.”, concluded Jyotsna

there is always a designer working behind the curtains. JUNCTION STORE is the One-Stop Portal for the designer where they can create their own look with their signature labels.

“We are welcoming all fashionistas and budding designers who are looking for an online platform to showcase their designs.”, Jyotsna said as she invited every fresh and experienced designer to associate with JUNCTION STORE. The label showcases the work of several designers from the fashion industry.One can find glamorous range of apparel from designers like Grey Labelcrafted for you- who make digital printed suits to Shubhi Garg designs who work on amazing silhouettes and minor detailing to Ravi Rajoria who makes amazing vacation wears and very beautiful resort wears, and nature-inspired digital prints are available for each occasion and every style. You can check-out beautiful handcrafted home-décor items by Anishaa’s Mom at JUNCTION STORE.

JUNCTION STORE- A MULTI-DESIGNER ONLINE FASHION STORE JUNCTION STORE, a unique e-commerce company, and a start-up parse help and supports fashion industrialists and promote their business through the store. It is also a one-stop destination for all the clothing needs of online shoppers.

Jyotsna Rai stepped into the fashion industry as a fashion designer where she started understanding the fashion world. While working with reputed designer labels and fashion magazines she gained immense experience, expertise, and vast

“Whether you are looking for some trendy ethnic avatar or some chic western outfits or some stylist accessory, to sum up, your looks, JUNCTION STORE accommodates all your clothing, styling, and support needs.”, said Jyotsna Rai, the founder of Junction Store.

The creative Head, emphasized that the tiny detailing work that the designers undertake to make every piece a masterpiece should not go unnoticed.

Be it a well-known brand or an independent label,

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SOURANSHI MAGAZINE | READY TO RULE | NOVEMBER 2021 knowledge of the fashion world. She also understood the roadblocks that the fashion industry has and the designers face in the industry. To level up these roadblocks she started working as a fashion stylist for her own Label which allowed her to analyze the opportunities in the industry.

She got a complete overview of the fashion world and that’s when she came up with the idea of introducing fabulous dresses and all types of designers to the people who are looking for exclusive fashion accessories and exotic designer dresses and hence JUNCTION STORE came into the picture. Keeping all requirements in mind JUNCTION STORE was crafted where the designer can introduce their best designs and customers can choose from a wide range of dresses as per their preferences.

The responsibility to craft a unique wardrobe for each wearer lies on your shoulder. Your expertise is what we are looking for. Whether you find solace in designing ethnic outfits or have a knack for stylish western wear; whether you specialize in designing office wears or regular casual wear, we have brought the spotlight back on YOU. Through JUNCTION STORE we are giving you wings! All you gotta do is spread your wings and take a big FLIGHT!”

Junction Store’s Mission The mission is to make the whole process of buying and selling fashion clothing convenient, enjoyable, and completely transparent. More than just a brand name, JUNCTION STORE is an Attitude, for Onefor-All-Store. The collection ranges from traditional to modern, from ethnic to western. Dedicated to providing the best ultramodern and economical fashion, JUNCTION STORE brings handpicked designer products from around the country to your closet. You will find everything you have ever wanted for your styling needs because Fashion is Lifestyle at JUNCTION STORE.

Message for the fashion lovers You are unique, and your attire should reflect that uniqueness. The self-assurance gained from feeling good in what you wear – a feeling of being yourself – is priceless.

Jyotsna’s message for the designers “A closet is the way for everyone to stand out and make an awesome first impression.

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SOURANSHI MAGAZINE | READY TO RULE | NOVEMBER 2021 Contact the store

We’re dedicated to helping you create that feeling with every garment by giving you access to top-tier professionals with unparalleled knowledge of clothing, styles, and fabrics. We guide you through every decision and assist you in making informed choices to ensure you achieve your ideal fit and personalized look.

Feel free to contact and shop with the store for your fashion needs. Drop at your very own online multidesigner fashion store! For more log on to the website www.junctionstore.in or contact at hello@junctionstore.in.

Why Work With Us? Because it’s easy, effective, and can be approached with minimal effort by any individual who is or is not tech-savvy. If you are a customer, shop a wonderful range of designer clothes from the comfort of your home. If you are a designer and looking for a platform to showcase your designs, come join hands with us and we will provide the platform to bring the limelight on you.

junctionstore_official www.junctionstore.in/

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SOURANSHI MAGAZINE | READY TO RULE | NOVEMBER 2021

INDIAN HAND BLOCK PRINTING- A CENTURY -OLD ESSENCE OF INDIAN CULTURE India is a land where age-old traditions are still followed and practiced religiously. The heritage and the purity of the traditions have been secured by the artisans for a very long period. Block printing is one such practice that is being practiced for centuries and has greatly influenced many fashions.

Rajasthan is known as the place where Indian block printing originated. Jaipur, the capital city, is home to many carvers having great experience and history of original hand block printing. Apart from the pink city, the dominating centers for this ancient art are the states of Madhya Pradesh, Gujarat, and Uttar Pradesh.

Though the Indian peninsula is the largest manufacturer and exporter of block-printed fabric and garments, the technique is quite popular and admired worldwide. The history of the art traces 4000 years back and was first originated in China. It gained the attention of the Indian population quite a long while ago and its marks can be linked to the Harappa and the Indus Valley civilization. Since then, the art and the original techniques have been passed on from generation to generation while slightly improvising them as per changes in trends.

The process of printing designs in fixed patterns using intricately crafted wooden blocks is often referred to as woodblock printing. The printing is meticulously done by hand and hence, it's a laborintensive, time-consuming, and attention-seeking technique.

- Cutter Tool of Block Printing

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SOURANSHI MAGAZINE | READY TO RULE | NOVEMBER 2021

Each block-press requires the right amount of dye and hand pressure to leave the perfect impression of the design from the block. Wood blocks dipped in different colors are pressed on the same area of the fabric at defined time intervals to bring out the required pattern which is then repeated throughout the length of the cloth. It could take days or even months to craft a masterpiece depending upon the type of pattern, its complexity, the number of different colors, and the type of fabric used.

Only one block could be utilized per color. The design on each block has to align perfectly with the other as per the requirement of design so the carving on the block must be precise and accurate.

The design is traced on the smoothed-out block by hand after it has been hand sanded and coated with white paste. Finally, the blocks are soaked in oil to cure so that they don’t crack. Preparing the wooden blocks is, definitely, a job of experienced and skilled carvers requiring a lot of hard work and patience.

Wooden blocks used for hand block printing take several days to prepare and are made from Lime, Holly, Sycamore, Pear, and Sheesham wood.

Hand block printing is a pure labor-intensive job and despite its worldwide popularity, the artisans are not recognized for their skills and experience.

They are struggling to make a living from their profession. With the digitalization of prints, hand block printing jobs have reduced a great deal. Since it’s a time-consuming process, more and more people are moving towards digital prints and mechanical prints which saves time and human energy. Also, to quicken the process, the chemical dyes are slowly making their way on the fabric instead of natural dyes.

The generations-old art and the artisans need support and recognition. Despite the hardships, the artisans are trying hard so that the technique doesn’t get lost. Their effort is showing results and hand block printing is still flourishing.

Designs and patterns, usually called motifs, are

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SOURANSHI MAGAZINE | READY TO RULE | NOVEMBER 2021 mostly influenced by nature consisting mainly of animals, birds, flowers, and leaves. Apart from it, the inspiration could be ancient abstract art and geometric pattern. The carvers take the liberty to carve intricate motifs which could be simple flowers and leaves designs or highly complex geometric, patterns the motifs usually vary depending upon the demographic location and the culture of the region.

The most popular types are Bagh, Kalamkari, Dabu, Ajrak, Sanganeri, and Bagru.

Ajrakh

Bagh Coming from the village of Bagh, Madhya Pradesh, this style of block printing is named after the village itself. White fabric makes an awesome background for black and red colours that are extracted from alum and rusted iron for the respective colours.

Medium-sized flowers and other floral-leafy patterns are the inspiration for the motifs in Bagh block printing.

Ajrakh Inspired by geometric patterns and the word ‘Ajrakh’ which means blue in Persian, Ajrakh block printing uses blue and indigo colors for motifs. The geometric motifs and patterns which are printed on fabrics in different colors make the designs stand out. Ajrakh block printing is believed to have originated during the Indus valley civilization.

Bagh

Kalamkari Originated in Andra Pradesh, Kalamkari designs and motifs are inspired from Ramayana and Mahabharata depicting episodes from these epic stories. The motifs are done over different phases based on the colors that are used. The detailed designs are hand painting with a thin bamboo brush.

Kalamkari

SOURCE: Dabu Hand Block Printed Sarees – THE INDIAN ETHNIC CO

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SOURANSHI MAGAZINE | READY TO RULE | NOVEMBER 2021 Dabu Dabu printing technique said to have originated in China, is a traditional and elaborated way of printing that uses mud or clay as a resistance. In India, it hails from Rajasthan and is popular all over the country. The darker-colored background gives maximum contrast to the lighter-colored motifs.

There are several steps involved in this hand block printing making it an extensive process. Dabu block printing involves a mud resist technique where mud is used as the resist medium which is applied to the places of the fabric that are not supposed to be dyed. It is in many ways similar to batik printing.

SOURCE: Farida Gupta- Gauhar Sahana Sanganeri Kurta

Bagru

Roses, lotuses, sunflowers, lilies, marigolds, rosettes and lotus buds are the main source of inspiration for motifs that are traced using chemical and vegetable dyes resulting in beautiful Sanganeri prints. This involves printing the outlines followed by filling in Bagru colors. Local craftsmen then repeat these designs in Bagru printing indicates luxury and richness which diagonal sections. is very well reflected from the elaborated motifs with a lot of detailing using dyes from natural colors. The The uniqueness of each type of hand block print detailed motifs are printed on light-colored comes from the skills and craftsmanship of the backgrounds. The printing is then followed out in artisans of the particular locations. Only the most two techniques: direct and resist printing. Bagru experienced craftsmen can produce high-quality style of block printing originates from Rajasthan and prints that can pass the standards of the fashion is being encouraged by many fashions across the industry. The essence of each hand block printing world designers to preserve its importance in the technique is indomitable and its charm never ceases future. to amaze fashion lovers!!

Sanganeri Primarily done on an off-white or pure white background with the use of wooden blocks or screen printers, one can find vibrant floral patterns and geometric designs imprinted on the fabrics in Sanganeri type of book printing. Intricate detailing is a noticeable feature which involves fine designs of delicate flower curves and petals. The borders of the fabric also showcase a variety of different floral patterns in stylish designs.

Block Printing - Sanganer

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- INTERVIEW SECTION

SOURANSHI MAGAZINE | READY TO RULE | NOVEMBER 2021

Jyoti: I belong to a business family, my father is a businessman and my mother is a house-maker, both of my brothers are running their own companies. I am an architecture graduate and founder of my venture JJ Interiors. Our family is very simple and social. We all share a wonderful connection. My father’s basic ideology is to make good relations and spend quality time with people which will give happiness as well as experience of life. He believes that we will learn a lot from interacting with others.

We learn from our experiences and surrounding which, often, lead us to the place where we stand today. In Interior designing, a profession where the experiences and surrounding plays a vital role, these are one of the major sources of inspiration for the designers. We have brought a conversation with an interior designer Ar. Jyoti Singh, a wonderful person, inside and out, for our amazing readers.

Tell us something about yourself and your family.

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SOURANSHI MAGAZINE | READY TO RULE | NOVEMBER 2021 You belong to a family of businessmen, is that the reason behind joining the business field? Why did you choose interior designing as your career?

Jyoti: Interior designing has been my passion for as long as I remember. Considering my interest, It was the only career field I could think of when I had to decide my profession. I have a degree in interior designing and I have done architecture to expand my knowledge.

Yes, I did follow in my family’s footsteps when I decided to start JJ interiors while following my passion at the same time.

Another reason for choosing interior designing as a career is that I always wanted to do something big that can bring change in people’s lives, the home is a basic thing where you invest your feelings and have emotions and memories attached. This inspired me to choose the profession I am in now.

What’s the story behind the name JJ Interiors Jyoti: My brother has always been an inspiration to me. He has guided me at every step of my life. JJ stands for Jyoti that’s me and Jitender, my brother.

What is the basic idea that you keep in your mind before starting with interior transformation?

Jyoti: The only basic idea is the values and the personality of the person for whom I am designing.

The design should reflect the identity of the members who are going to spend their time in the place, whether it is a resident, office, or commercial, etc. I value the space, so I design accordingly.

Where do you get the inspiration for your unique ideas?

Jyoti: I take my inspiration from my experiences.

Every individual has a unique personality so I always try to know as much about my clients. I try to incorporate their memories and feelings in my design so the design becomes unique and an integral part of the members and they don’t feel alien to the space.

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SOURANSHI MAGAZINE | READY TO RULE | NOVEMBER 2021

What challenges do you face while keeping the décor budget-friendly?

Coming to the second part of the question, I always try to stay happy, energetic, and positive in life. So that these attributes reflect in my designs.

My biggest strength is my imagination and my vision, so I sketch a lot which helps me in innovating new things.

Jyoti: This is the most important thing to ask, and it’s the most difficult thing to do also.

Well, I choose locally available material to give the essence of surroundings. It gives the uniqueness of that particular area while helping with the budget also.

What are weaknesses?

your

strengths

What are your future aspirations and expectations from yourself and the company?

and

Jyoti: I have a lot of future expectations from myself and the company. I see my company as one of the best companies in the coming future. I will be contributing my strengths to the field of designing and hope I will be able to create an era of designing.

Jyoti: People say I think and design fast. I think it’s because I’ve been doing it for years. Besides design, I have strong sketching skills and spatial vision. I communicate easily which helps me understand the client and his requirement. I try to keep myself aware of current trends and styles. I design furniture as well, and each piece of furniture is designed according to the requirement and measurement of the client and according to the space available.

Hmmm…… my weakness is sometimes I spend too much time thinking and worrying about the flow of the project.

Few tips for our readers for keeping the home organized and beautiful.

Jyoti: There are a few small but important tips to keep your home beautiful and organized. Avoid dark colors for small spaces, and incorporate , windows so that natural light can

How do you overcome your weaknesses and channel your strengths into your work?

Jyoti: As I said earlier, I think too much. I divert my thought process towards the concepts and illustrations related to the project which ultimately helps me. And, I think worrying about your project is something natural.

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Ar. Jyoti Singh

SOURANSHI MAGAZINE | READY TO RULE | NOVEMBER 2021 penetrate the home, it has a lot of good effects on health and mind. Use close storage to make it look clean, and have some plants and natural flowers in your home. Don’t use decorative in excess and keep basic and natural material for furniture. You can highlight some areas by using vibrant colors but if you don’t have knowledge about this, I would suggest consulting an expert.

The 5 floored bungalow having 2 regular rooms on each floor demanded diligent space planning. The designer increased the normal size of rooms to accommodate the pre-bought furniture as well as openness to make it lively with the feeling of attachment to the space. Jyoti’s idea behind increasing the height of the drawing-room makes it look grand as well as royal.

A recent project By JJ interiors.

POP material with carved moulding on the ceiling retains the royal elegance.

About Project:Project Name:- Villa at Noida 15 A Concept:- Based on a classical theme with a royal touch, Jyoti has styled the place according to the client’s personality, taste, and requirements.

The use of basic colours in the house with highlights of c colours breaks the monotony.

Jyoti has used carving patterns and relief work on the light-colored furniture. Resonating with the royal theme, the furniture enhances the essence of the place.

Using the same moulding pattern in the entire floor the designer has carved different patterns on each floor with different colour schemes to make it interesting as well as to avoid repetition of design, and to reflect the personality of each individual while conserving the connection of one space to another.

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SOURANSHI MAGAZINE | READY TO RULE | NOVEMBER 2021

OATS RECIPES FOR BREAKFAST & SNACK RECIPES THAT AREN’T JUST FOR BREAKFAST Oats, a cereal known for its high fiber content, is a common everyday breakfast item in most houses.

The amount of dietary fiber found in oats is more than that of any grain or cereal and the healthy cholesterol-lowering property makes it quite a popular part of a healthy diet. Here are some wonderful, quick, easy, and delicious oats recipes that one can eat without worrying about the calories intake. The best thing is that you can it them at any time of the day!!

Oats Shake Ingredients

1

Milk- 1 cup Oats -3 tbsp Dry/fresh fruit (any) -2tbsp Banana -1/2 piece Cocoa powder -1 tbsp Coffee powder -1 tbsp Honey - 1 tsp Ice cubes - 6-7

Process Blend the ingredients in a blender and enjoy.

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SOURANSHI MAGAZINE | READY TO RULE | NOVEMBER 2021

Oats Poha Ingredients

2

Oats- 1 cup Olive oil- 1 tbsp Cumin Seeds- ½ tsp Onion- ½ small sized Tomato- ½ small sized Green chilies- as per taste Salt- as per taste Coriander powder- 1 tsp Turmeric- 1 tsp Red chili powder- as per taste Curry leaves- 4-5 Mixed veggies of your choice- ½ cup

Process Rinse the oats and keep them aside in a colander to drain off excess water.

Oats Cheela

Heat oil in a pan and add cumin seeds and curry leaves once it is hot enough. Add finely chopped onion and sauté it until golden. Add the spices and veggies. Cook until the veggies are done then add tomatoes and green chilies. Cook for 1 min.

Ingredients

Add washed oats and salt. Mix everything and cook for 2 minutes. Switch off the flame. Garnish with green coriander and serve hot. Enjoy it with any hot or cold drink of your choice or the above-mentioned oats shake.

Oats cookies Ingredients

4

Oats- 1 cup Oats- 1 cup roasted and powdered Veggies of your choice- 1 cup/ finely chopped Green chilies- as per taste Salt- as per taste Coriander powder- 1 tsp Turmeric- 1 tsp Red chili powder- as per taste Garam masala- 1 tsp Oil- to grease the pan

3

Process Mix the ingredients with water to form a batter of medium consistency. Keep aside for 20 minutes.

Heat the pan and grease it with oil. Spread 1-2 ladles full of batter on the heated pan and cook both sides on medium flame. Make all the cheelas and enjoy hot with butter/ tomato catch up/ guacamole or any dip.

Oats- 1 cup, slightly roasted Banana- 2 Ripe Nuts of your choice- ¼ cup, roasted and finely chopped Resins- 1tbsp, chopped

Process Preheat the oven to 350 degrees Fahrenheit. Mix all the ingredients in a bowl. Line the baking tray with parchment paper or aluminum foil. Scoop 1 spoon full of prepared mixture and spread it flat on the baking tray. You can give it any shape of your choice. Spread the mixture to make all the cookies and bake it for 20 minutes or until slightly brown.

Cool them and store them in the refrigerator. Enjoy with tea or satisfy your craving for a teeny-tiny snack.

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SOURANSHI MAGAZINE | READY TO RULE | NOVEMBER 2021

The advancement in technology has brought a revolutionary change in recent times. A couple of decades ago, however, the scenario was completely different. The need, as well as the availability of the IT consumables, was scarce. With the progression in the IT sector, the need for hardware and software products increased yet there were gaps in demand and supply chain in certain locations.

Tech-enthusiast Sudhanshu Bhatia identified this gap just at the right time and his zeal to bridge the gap gave birth to Guruji Technologies.

The year 1995 marked the establishment of the very first distributor of hardware products in the city of Agra, Uttar Pradesh. Sudhanshu founded Guruji Technologies along with his late father Mr. Suresh Kumar Bhatia to cater to the demand for IT products in Agra and nearby regions. Since its birth, Guruji Technologies have been catering to all the IT-related needs of its customers and with time the company kept on expanding the range of its products and services.

FOUNDER: Sudhanshu Bhatia Co-Founder: Shilpa Bhatia

-Guruji Technologies.

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SOURANSHI MAGAZINE | READY TO RULE | NOVEMBER 2021 Sticking to its ‘NO’ to just ‘box’ selling, the team uses the advanced and latest technology in all the services.

Exceptional Player and Diverse Portfolio

A wide spectrum of hardware and security products and after-sales service for the same makes Guruji Technologies an exceptional player in the market.

Starting from IT and Networking, these products and services range from Fire Detection & Accessories, Security Products, Smart Homes, Audio, Video and Communications, Cloud Portfolio, Storage & Software, and Installation & Services.

Residents, Hospitals, Hotels, Industries, Homeland Security, Data Centers, SOHO, Cities, Financial Institutes, and Holy Places come under the sectors that are being catered to by Guruji Technologies.

Products, Services, and Accomplishments Over 25 years of presence in the market helped the team Guruji Technologies is gaining ample experience and understanding of every single requirement of the clients. Through Guruji Technologies, Sudhanshu became the first distributor for HP consumables, Canon products, IBM, and Zenith in Agra. Guruji Technologies was identified as the first company in the city to display wireless networks and later in 2004, the company of Guruji Technologies became the first one to offer Canon and IBM products in the city.

At present, the company has generated an honorable credential among all the clients in Agra, Mathura, Aligarh, Hathras, Lucknow, Noida, Delhi, Gurgaon, Mumbai, and Dehradun, etc.

Starting home automation in the year 2010 became another achievement for the company. Down the lane, the company also started providing artificial intelligence to its clients. By offering its technology they became the first smart city installation partner in Agra. It is the first company to provide organized AMC services and also the first one to provide multiple products under one roof with assured aftersales services in the city. Through its manpower, Guruji Technologies strives to provide after-sales services on roles resulting in more than 10,000 satisfied customers in and around the state.

Envisioning the Betterment Envisioning to provide its clients and society a digitally enabled and safe environment, the venture is committed to offering the best services and updated products to its clients along with educating them on the same so that they can make optimal use of technology.

Adhering to its core values, the team of qualified professionals at Guruji Technologies is determined to provide transparent deals and services.

Moreover, the team keeps innovating the products and customizing them as per the client's needs.

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SOURANSHI MAGAZINE | READY TO RULE | NOVEMBER 2021

Interview Section Introduction: Sudhanshu Bhatia, Founder Guruji Technologies Date of Birth: 10-10-1977 Professional Profile: Partner at Guruji Technologies Agra & Noida IT & Security & Surveillance Expert & Consultant, Chairman IT Cell Agra Mandal Vypar Sanghtan, Agra; Speaker- Internet Security & Surveillance Awards: Excellence award in IT, Security, and surveillance Solutions in 2018 & 2019 Best Electronic Security Solution Provider North India, given by Digital Terminal in 2021 Sudhanshu started his journey as a graphic designer and IT product seller at a very young age in the year 1995 along with his father Lt. Sh. Suresh Kumar Bhatia who passed away in the year 2000.

During this beautiful and enlightening journey of the past 25 years, Sudhanshu learned many latest and advanced technologies, and today, due to his vision the company is now available in 12 categories of Electronic Products that enable it to provide products and services for all the categories to the client under one umbrella.

Why invest in Guruji Technologies?

Vast experience since 1995, Customized Solution, Affordable Pricing, Written Contracts, TAT Defined Services, Experienced Staff, Vast Product Category, Service Guarantee Letter, Adequate Manpower, Company Authorized Vendor.

He works religiously and his dedication and commitment towards work are remarkable. Offering the right IT choices and decisions to his clients is his USP. His clients believe his consultancy and even refer it to others.

Under his capable leadership, many gems have been added to the crown, like the installation of Smart City, Safe City & Critical Infra Projects, etc. Under CSR, he delivers seminars to create awareness among women and children against the e-abuse under the nametag “DIGITAL Swactha & DIGITAL NARI”. It is his passion for the work and sphere of knowledge that he is considered among the top experts in his region currently.

Here is more from Sudhanshu. Go ahead and read about his experiences during his journey as an entrepreneur and the story of Guruji Technologies.

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SOURANSHI MAGAZINE | READY TO RULE | NOVEMBER 2021 Sudhanshu, you started Guruji Technologies to fill the gap that existed between IT Sector and consumers in Agra. How does the story of fulfilling this gap go?

Sudhanshu: We started as a job center, initially, in 1995. As the business requirements we were looking to buy some hardware we realized that there were not so many options available in Agra. We were totally dependent on the Delhi market for even the small IT-related products. Like we were facing problems in terms of procuring the hardware, etc., and dependency on the Delhi market for the same, we found that many companies were facing similar problems. The idea to provide hardware and other related stuff to Agra and the nearby region instantly clicked and we established the company and named it Guruji Technologies. We connected with various companies and started selling hardware consumables, HP cartridges, Canon cartridges, and other related products. Slowly, we started adding products year on year, like IT products, networking, CCTV, then complete security portfolio, fire-safety, home automation. It’s going well since then and we are still growing. Whatever is coming new to the technology domain we are adding to our portfolio and providing everything possible to our customers.

Throw some light on the hardships and the challenges that you faced when you were establishing the company?

Sudhanshu: There were a lot of challenges. For instance, availability of the material, the resources, direct billing from the OEM’s, etc. For the first year, everything was dependent on the Delhi market, especially the manufacturers in Nehru Place which was not so established back then.The biggest problem was that there were very few players in the market who could provide us with the original and durable materials

What is the market coverage of the company?

Where are the offices located?

Sudhanshu: We are having two offices right now.

The Head office is located in Agra which is serving the complete western UP market. We have recently opened an office in Noida that caters to the entire Delhi and NCR. Apart from that, we get projects from outside Agra and our team is always ready to cater to the entire country.

What are your plans for expansion? Are you planning to move globally?

Sudhanshu: Yes, we are planning to broaden our reach. Like I said earlier that our team is well equipped to cater to the entire nation. We are looking forward to establishing ourselves in the Maharashtra market right now and we are looking for options on how we can align there and start serving that region.

We are also planning to set our feet globally in the coming future.

because we were determined to provide the best to our customers with the warranty. It took us some time to overcome that scenario. We were able to establish good connections with the OEM’s and started the direct billing to the Agra center itself.

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SOURANSHI MAGAZINE | READY TO RULE | NOVEMBER 2021 Everything in the entire IT sector is changing at a rapid pace, the technology itself, customers' expectations, their knowledge about IT products everything is changing really fast.

How do you keep yourself compatible with the shift?

Sudhanshu: Yes, in the last 25 years, there is a lot of shift in technology.

Everybody knows how advanced technology has become compared to 2025 years ago. We were using calculators, digital and analog watches, etc. Mobile phones were used only to make calls. Now, the smartphone itself has replaced many devices. Everything can be done just at a click of a single button. It’s the basic example, technology has changed the face of the world in every possible way. As technology shifts, customers demand shifts in many different ways. To meet those demands we have to keep up the pace with that technology, we have to keep upgrading ourselves so that we can provide the right product according to the need of the customer.

service during the peak pandemic time. We encouraged and helped many of our clients to start working from home. Technology was the only thing that helped people to stay at home with covid and start living with the new normal.

What are your mantras to keep deal with stress and motivate you?

Sudhanshu: There is one wonderful word and a complete quote that has always helped me to deal with any problem. The word is “PACE” and it means “Positive Attitude Changes Everything”. I have implemented this mantra in my life and also teach the same to my staff.

We have spent almost two years inhaling the air polluted with Corona Virus. Times were difficult for everyone. Tell me about the challenges that you faced and how did your clients suffer during the pandemic? How did you overcome all these things?

Sudhanshu: As we are trading in IT products and technology was the only thing that helped people sail out from this pandemic. Yes, there were some challenges because nobody knew what to do but at the same time, we took technology ahead and got connected to our customers. We did zoom video meetings and tried to update them on what they can do instead of panicking. We provided as much support from home as we could. There were some demands of physical presence also in emergency cases, and our company was exempted in providing services in those cases. We arranged passes to visit the customers and tried to give as much physical

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In the business world, everyone comes across several roadblocks. Some of them are quite challenging, exciting, and a thing to remember.

Did you ever come across any such exciting and challenging situation and how did your life mantra help you tackle the situation?

Sudhanshu: There have been many scenarios where we found ourselves stuck and we didn’t know how to go ahead. The incident that I can recall right now happened when we were installing Agra Smart city and we had to deliver four or five sites the next morning for trial purposes.

SOURANSHI MAGAZINE | READY TO RULE | NOVEMBER 2021 Tell me about the CSR initiatives that you and Guruji Technologies have taken. What topics do you cover during the seminars that you conduct as CSR initiatives?

Just the night before the deadline, we were installing some poles and we needed to run some wires through already hollowed poles. We realized that due to some manufacturing issues 5-6 poles were not hollow at the point of intersection of the cable. We had to give the go-ahead to the systems and the trial was supposed to be done in the next few hours. We were at the dead end for quite some time.

Sudhanshu: Guruji technologies take constant efforts to generate awareness on a digitally safe environment among different sectors. As its founder and holding expertise in the field, I feel responsible to educate others. So I provide one on one counseling to parents, women, teachers, and kids as well as to people in need and try to create a safe cyber environment for everyone. I consider it as my moral duty and will keep doing it selflessly.

The topics covered during the counseling includes Cyberbullying, sexting, online shopping, and online frauds, network security, social media etiquettes, two faces of technology, surveillance-need of an hour, learn about social media, how to secure yourself from Internet threats- spotting the signs, online gaming gadget maintenance.

The best thing with my team is that we always keep our heads cool and keep our attitude positive (that’s my life’s mantra). We sat around together for some time to discuss what to do and how to proceed. One of my teammates came with a solution. He said that he could cut the pole from the top and make the hole and then make the cables run through. We didn’t have the proper equipment. Somehow, we arranged the drills and they started working. Though we couldn’t sleep that night, we finished and delivered the project before the deadline. The next morning we ran the trials without any glitches.

It is really difficult to balance personal and professional life for any working person, and here you are, performing so many roles, an entrepreneur, a consultant, a speaker, a socially responsible person, and a keen learner.

How do you balance everything and still enjoy your life?

According to you, what are the most interesting aspect of being an entrepreneur?

Sudhanshu: You can improvise things. You can learn whatever you want and you can be a good leader for your team. You can dream and you can do whatever you want to do.

Sudhanshu: : As I said earlier, always wear a positive attitude. Every entrepreneur works hard. I work hard, party hard and give time to my family members and always try to have a positive attitude for everything.

What do you love most about your job and your field?

Sudhanshu: In this domain, technology is the most interesting thing. I have a passion for technology and it keeps on changing, it’s ever-growing. This change always keeps me busy. I get the opportunity to learn more things and keep myself up to the date for my clients. Moreover, we provide services in a lot of categories which kicks me every time to do something new.

A few pieces of advice for future entrepreneurs Sudhanshu: I would advise them to believe in themselves and ‘ tell them to keep doing consistent and concentrated efforts. In short- ‘Lage Raho’.

What’s the most relishing reward apart from the monetary one after the project completes?

Sudhanshu: The recognition from the clients and further recommendation to other clients is something I relish the most.

What are your ideas for fun and enjoyment?

Sudhanshu: My idea for fun and enjoyment is going for a nature walk, going to jungle trails or maybe relaxing in some resort and chilling out with family at my home.

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AB DESIGN STUDIO

260/3, flat no.: 10, Shkuntala Chambers, oop. Kiran Bungalow, Aditya Corner, Tarabai Park, Kolhapur. 416003. Maharashtra. :design@abdesignstudio.in

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SOURANSHI MAGAZINE | READY TO RULE | NOVEMBER 2021

Comedy based YouTubers Bhuvan Bam (BB Ki Vines) So many characters are played by one person itself. The channel named BB Ki Vines has got 23.8 million subscribers to date. He joined the platform in the year 2015 and since then he has uploaded 178 videos on his channel. He is an actor, comedian, singer, songwriter, and entrepreneur.

He starred in a short film- Plus-minus which earned

him a Filmfare award. In 2020, he has been named on Forbes under 30 list. He has even partnered with YouTube to share the importance of Girl Child Education.

Prajakta Koli (Mostly Sane) The video maker of the Mostly Sane channel is Prajakta Koli. She is great at what she is doing.

She makes relatable videos on daily life situations.

She met Sudeep Lahiri, who encouraged her to launch a comedy YouTube channel. She launched her channel in February 2015. She has collaborated with many mainstream Bollywood actors. She has performed at YouTube Fan Fest in 2018 and 2019.

Komal Pandey

·Sejal Kumar

Prajakta Koli

Bhuvan Bam

Social media is the new screen that everyone is hooked up to. It’s one of the prominent ways to spend leisure time for the young as well as the older generation. YouTube, Instagram, Facebook, Pinterest, etc. are some of the apps that are ruling the Social Media world now .

In other famous social media applications, YouTube is the most trending application. All the creators, who make great content for YouTube, make it more trending and famous. Many people who are operating smartphones have chosen their top YouTubers by now and they followed them and watch their content to entertain themselves.

Let’s talk about the famous YouTubers of India:

In 2019, she was part of Forbes under 30 lists and in Outlook Business Magazine’s list of women of worth and Entrepreneur India’s list of 35.

Fashion based YouTubers Sejal Kumar A young fashion YouTuber from Gurgoan started her channel in the year 2014. She has 1.38 million subscribers and has uploaded around 566 videos.

SOURANSHI MAGAZINE | READY TO RULE | NOVEMBER 2021 She creates fashion and lifestyle videos and some videos on singing and dancing as well. She was also featured in a web series ‘Engineering Girls’ and also featured in videos of ‘FilterCopy’ and ‘Toxic’.

Food based YouTubers

Technology based YouTubers Gaurav Chaudhary (Technical Guruji)

Shlok Srivastava

Gaurav Chaudhary is professionally known as Technical Guruji. He started his YouTube Channel in the year 2015. His motive behind creating the YouTube channel is to make easy-to-understand technology concepts in Hindi. He has 21.9 million subscribers and has uploaded 4,131 videos.

Technical Guruji is the 9th most subscribed channel in the tech segment. He also owns an android app that is associated with his channel.

Nisha Madhulika She is a middle-aged female food blogger, who has more subscribers than Chef Sanjeev Kapoor. She has 12.1 million subscribers and has uploaded 1790 videos so far. Her channel is for vegetarian food lovers. She joined YouTube in the year 2009.

She uploads easy-to-cook and delicious recipes.

She has food columns on several websites and writes recipes for Amar Ujala, Indian Express, Dainik Bhaskar, and Times of India.

Sarah Hussain At a very young age, Sarah touched the pinnacle of success by reviewing foods from across Indian and outside India. She visits every food point, from the roadside to every category of hotel. She has 121k subscribers and has uploaded 227 videos. She is a very popular face on social media, especially on Instagram.

Sarah Hussain

She is an actor, fashion blogger, and YouTuber.

She was known for her performance in the popular channel PopXo. She started her own channel on YouTube in the year 2017. She has 989k subscribers and has uploaded 109 videos. She has also received the award for most stylish blogger in 2016. Komal’s blog has also been received as Cosmopolitan Best Fashion Blog.

·Nisha Madhulika

Komal Pandey

Gaurav Chaudhary

Shlok Srivastava (Tech Burner) He is the only funny tech YouTuber in India having 6.98 million subscribers and has uploaded 824 videos. He also owns his personal YouTube channel where he uploads about his lifestyle vlogs and game streaming. He started his channel in the year 2014. His quirky videos are informative, unique, and entertaining.

Jyoti Jain-Contributor

SOURANSHI MAGAZINE | READY TO RULE | NOVEMBER 2021

Christmas Wreath

Bestowed with the incredible metaphor of eternal life, our festive edition wreath can be hung it on the front door, used to decorate candles, or be a stunning addition to your table's centerpiece.

Decorated with natural dry flowers, pine cones, lush green moss, and rich red berries, this wreath is a beautiful celebration of the holiday's best colors. We're sure you'll want to keep them up all year long!

Christmas Jar Candle

Poured by hand, in a pretty glass jar, this Christmas special candle will set the tone for the season.

Reindeer Metal Cage Potpourri The right way to jump into the Christmas feeling is by starting to decorate.

There are so many Christmas decor accents that can turn your home into a Christmas wonderland. And the right fragrance can do wonders. You can start with our range of Christmas-themed metal cage potpourri to add a bit of rustic flavor and winter aroma to your home. The Metal Reindeer Potpourri will be a fun addition to your Christmas decor.

The potpourri comes in a unique black and gold Reindeer metal cage and is infused with the most loved winter and festive fragrance- Apple and cinnamon. Dot this scented reindeer around your house for Christmas cheer in every room.

Beige & Gold Table

Christmas table decor that will liven up your guests and make them Decor feel extra special.

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SOURANSHI MAGAZINE | READY TO RULE | NOVEMBER 2021

Golden Christmas

Pillar Candle

Bring the spirit of Christmas into your home with our special festive edition glimmering golden pillar candles.

Balloon Dipped Ornaments

These clever ornaments use the bottom half of balloons to create a colorful "dipped" look. Genius!

Fluffy Santa Ornament

Santa's beard is looking a bit fluffier this year, don't ya think? It must be the pom-poms.

Star-struck

Christmas Tree Yes, the sound of rustling wrapping paper, carols being sung, prayers being whispered and lots of laughter! It’s time to get the tree up. Wrapped with LED strings, our Christmas tree will add sparkle to unexpected places.

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SOURANSHI MAGAZINE | READY TO RULE | NOVEMBER 2021

Best Gifts for Rs.1000 and Under That Won't Disappoint Freezable Wine Bag

Lightweight Medium Crossbody Bag with Tassel Palm Hydroponic Grow Kit

Cubic Zirconia Huggies Work Hard Play Harder Notebook Comfort Zone Candle

Besties Print Intelex Warmies Slippers, Cream

That JLo Glow 4-Piece Kit JLO BEAUTY-sephora.com 49

SOURANSHI MAGAZINE | READY TO RULE | NOVEMBER 2021

A diffuser creates a way for essential oils to be spread throughout your space, whether it is a single room or your entire house. It can be used for aromatherapy, providing a clean scent to the air, helping to rejuvenate your mind and many other things. However, there are several different types to choose from.

Air Matte Black Aromatherapy Diffuser

Black Dynamic Aroma Diffuser Humidifier with 4 Assorted Fragrance Oils

Lightwood 2 in 1 Ultrasonic Aroma Diffuser Humidifier with 4 Assorted Fragrance Oils Relieves Stress. Just as a diffuser elevates mood, many use it to reduce anxiety and promote peace of the body and mind. It creates a calming effect in your home that is great for when you're feeling burned out or depressed.

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Lemon Grass Fragrance Diffuser

SOURANSHI MAGAZINE | READY TO RULE | NOVEMBER 2021

NEW YEAR 2022 Best New Year’s Eve Outfits To Wear For 2022 For Any Style Can’t wait to wave goodbye to 2021 and say happy new year in 2022? So do we!

And look no further than these stylish and budget friendly New Year’s Eve Outfits

Glitter Bodycon Dress

Contrast Sequins Mesh Bodycon Dress

Dolman Sleeve Overlap Collar Belted Glitter Dress

Sequin Little Black Cocktail Dress

Pink Forever Linked With You Shoulder Bag

Raw dedch a e lut dB Gol Silk C

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Gold Sequin Embroidered Bodycon Dress

SOURANSHI MAGAZINE | READY TO RULE | NOVEMBER 2021

Zaveri is an Indian surname, mainly found among the Gujarati people. The word "Zaveri" (also spelled Jhaveri) means jeweler and is derived from the Arabic Javahari. Though not all people with the surname Zaveri are jewellers by profession, the surname indicates that their ancestors must have been jewelers.

Pearls Contemporary Stud Earrings Pastel Pink Meenakari Traditional Kundan Adjustable Finger Ring

Zaveri Pearls Antique Gold Tone Austrian Diamonds & Kundan Fusion Wear Dangle Earring

Gold Tone Peacock Inspired Splendid Necklace With Earrings

Gold Tone Traditional Pearls Beaded Dangle Earring

Lotus Design Enamelled Dangle Earring

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SUIT YOURSELF

Black Super Woman Cape Blazer

Pink Cape Sleeve Blazer

nykaafashion.co

CH

N O I H S FA ARTS

Powder Pink Solid Textured Crepe Modern Trousers

Dusty Rose Sequins Blazer

Tess Textured Blazer

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Black Embroidered Blazer

Red Blazer

SOURANSHI MAGAZINE | READY TO RULE | NOVEMBER 2021

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