Souranshi Fashion and Lifestyle Magazine | The New Wave | May 2022 Edition | Vol 1

SOURANSHI ILKWAY DIGITAL COMPANY PRESENTS

MARCH-MAY 2022

VOLUME 3 | ISSUE 3

FESTIVAL DE CANNES (2022) THE RED CARPET LOOK DRAPE THE TRADITIONAL INDIAN ELEGANCE

BRIDE LOOK BOOK

INTERNATIONAL STREET STYLE FASHION PURE STYLISH HANDMADE TRADITION TO TREASURE FOREVER

GET READY FOR YOUR PERFECT SUMMER WEDDING!!!

Aarti Koya

CEO at EKAM – BEST IN HOME & PERSONAL FRAGRANCES

LIFESTYLE & FASHION MAGAZINE

TEAM Sourabh Bindlish Owner & Publisher

Rohit Mehra

Graphic Designer

PAGE: 48

Deepanshi Tiwari

Marketing and Designing

Jyoti Jain

Contributor

PAGE 19

:

Megha Tiwari Rawat Sr. Editor

Manali Jain

Corporate Sales

PAG E: 07

Editor: Sourabh Owner: Sourabh Publisher: Sourabh Printer: Sourabh Printed at Prnt Source Glazers Pvt. Ltd., 9641/12 Sadar Thana Road Paharganj New Delhi 110055 and Published at: 239 GF Street 8 Joshi Road Karol Bagh New Delhi 110005

RNI REF NO.: DELENG19761 Copyright © 2019 ilkway Digital Company, All rights reserved. Production in whole or part of any text , photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher.

From the

EDITOR'S DESK Hello, Dear Readers, This edition, The New Wave of entrepreneurs, is dedicated to the startup owners who fought against all odds and are winning over every single challenge in their way. They are among the few for whom opportunities are abundant yet they are focused on the ones that came with value addition.

Not restricting themselves to the normal work culture, they have an unseen attraction toward the smart way of working and possess exceptional leadership qualities. Age and (numeric) experience are just numbers when we talk about ‘The New Wave’ of entrepreneurs as they have proved how adaptable they are to the ever-changing expectation of the new generation and ever-evolving trends.

We have selected a few of the best stories of ‘the new wave’ of entrepreneurs, especially for you to read and get inspired.

Sheyam, Bengal Looms, Viraja Fashionista, and Sippin’s stories give tribute to women entrepreneurs who emerged as a successful one-woman army and led their respective companies to greater heights in a short span.

A determination to bring much-needed change can give birth to an exceptional leader and a new business altogether. Hari Shivnandaji Enterprises, See Designs, and MaheTri is the output of the efforts of respective founders to break the stigma and close certain gaps between common users and best products.

Trendy clothing is the main attraction of any special event. Street style fashion, the red carpet looks at Festival De Cannes, and summer wedding guidelines are a must-read this season.

Keep reading and keep spreading lots of love.

The cover story highlights EKAM’s and its CEO Aarti Koya’s story. Enhance the quality of the aroma at your home, office, and even your body with EKAM’s home fragrances.

WE HEAR YOU! Write to Us at editor@souranshi.com

Megha Tiwari

March - May 2022

CONTENTS 21

NEW WAVES

05. EKAM 13. Get Sippin’ Everyday!!!

17. Pure Stylish Handmade Tradition to Treasure Forever- MaheTri 21. Sheyam- Carrying the Legacy Beyond Bags 27. Bengal Looms- Drape The Traditional Indian Elegance 35. Hari Sivananda Ji Enterprises 39. Ezhil- Woman Entrepreneur, Strong Leader, and a Terrific Mother 49. See Designs- Making The Unaffordable Easily Approachable

Additional 45. All-season Basic Soups 31. Get Ready For Your Perfect Summer Wedding!!!

49 Fashion

17

53. Street Style Fashion 63. Festival De Cannes (2022) - The Red Carpet Look

39

31

SOURANSHI MAGAZINE | THE NEW WAVE | MARCH-MAY 2022

EKAM

The brand, EKAM is a home and personal fragrance marketing name, founded by the Aromee Brands Pvt. Ltd. Established in September 2019 with offices in Manipal, Bangalore, and Mangalore. Aromee Brand Pvt Ltd. is sponsored by The Manipal Group led by Mr. Gautham Pai.

Aarti Koya CEO at EKAM

05

LEMON TWIST HAND SANITIZER, 500ML

Every mood, every space, and every special occasion in your life requires a unique fragrance that resonates with the essence of its surroundings. Studies have shown that fragrances work as powerful mood alleviators. Memories triggered by scents are also the most intense and speak directly to the heart. EKAM creates handcrafted fragrances that suites each aspect and every requirement of your life. “We wish to be part of your life and make special memories together.

EKAM brings distinctive fragrances for you that will make every special moment memorable forever”, says Aarti, the CEO of the brand EKAM. “And

most importantly, we make fragrances that will make you feel exhilarated at every moment, every day.”

SOURANSHI MAGAZINE | THE NEW WAVE | MARCH-MAY 2022 Affordable Trendiest Fragrances

E

Specially crafted in our refined laboratory, made in state-of-the-art manufacturing facilities in India, EKAM brings to its customers the best-selling, trendiest, and best-selling international fragrances in the world. Using globally sourced ingredients and adhering to the highest international quality standards, the fragrances are crafted to suit Indian tastes and preferences, at an affordable price.

KAM plans to launch the best quality latest and innovative fragrances in both home fragrances and personal fragrances every month to bridge this gap. “Our customers can choose from a wide variety of fragrances and blends that will suit every mood and occasion. We have also introduced an aromatherapy range for mental wellness.”, Aarti says.

The home fragrance product range including candles, fragrance and essential oils, vaporizers, sprays, and sachets is priced between INR 99 to INR 800. EKAM’s Personal fragrance product portfolio includes body mists, perfume sprays, and Eau de Parfums with a price range varying from INR 350 to INR 1,500.

International Quality Speaking about the quality of the products Aarti accentuates that the brand pride is vested upon the made-in-India international quality products and ingredients that are sourced globally from the top suppliers.“We procure the best ingredients from the best sources.

For example, our lead-free wicks are imported from Germany, our fragrances are sourced from leading fragrance houses internationally, and our manufacturing facilities in India adhere to International Quality Standards (e.g.

American Society for Testing and Materials).”

Aarti talks about the existing gap in the market regarding accessibility to good-quality products.

She says, “The Indian customer has been lacking access to international quality fragrances in personal and home fragrances. Most of the international brands available in the market offer very limited choices and are priced very expensive, which makes them out of budget for many young millennial customers.”

National Reach and Product Delivery As a D2C company, EKAM’s fragrances and other products are delivered across the entire country with the help of our fulfillment and shipment partners.

06

SOURANSHI MAGAZINE | THE NEW WAVE | MARCH-MAY 2022 “All the items are available in retail stores of all the metro cities and we are planning to expand our retail network further”, Aarti adds.

“Customers can find the products on the website ekamonline.com and order from our full range of products. EKAM is also available on ecommerce platforms like Amazon, LBB, Meesho, Urban Ladder, Pepperfry, and First Cry.”,

“EKAM is largely a D2C company, so many of our customers can shop directly from our website and online channels like Amazon, LBB, Pepperfry, Urban Ladder, etc., and so we were able to grow faster like many other companies during this period, as more customers preferred shopping online from their homes during the pandemic.”

Effects of the Pandemic on the Business “The pandemic emphasized the need for people to take care of their mental as well as physical health”, Aarti says. She further adds that EKAM fragrances are crafted keeping in mind the wellbeing of the customers.

During the pandemic, the business saw an increase in customer footfall. As per the reviews given by the customers, they realized the benefits of aromatherapy and fragrances in uplifting mood, relieving stress, and ensuring a pleasant and relaxing personal environment which resulted in increased business during the pandemic.

07

SOURANSHI MAGAZINE | THE NEW WAVE | MARCH-MAY 2022 homes more comfortable and inviting with EKAM’s products.

“We want to be part of the journey for every young Indian, we want to be with them on the first day of their job, on their first solo travel, feel their pride on their first car purchase, or the joy of finally owning their own home. We want to be there on their first date anniversary and be part of their wedding party, and that is why EKAM will continue to make products and fragrances for every moment, every space, and every occasion of our customer’s lives, so we can create, build, and preserve happy memories together.”

Elaborating on the precautions and hygiene Aarti explained that the respective department had been extremely careful in adhering to all COVID-19 pandemic hygiene protocols both in the factories and in the warehouse at the time of packaging and shipment so that everyone remains safe and protected.

Customer Satisfaction The success of any brand and its future growth depends on how much the customers love the products as well as the experience of purchasing the products. EKAM strives to deliver a WOW experience to each customer every time they purchase and/or use its products. Elaborating on the same Aarti says, “We have invested a lot in not only delivering the best product quality to our customers but also to provide the best customer experience and customer service for our customers.” She further says that EKAM has a less than 5% return rate, which is a huge testimony of the quality of its products and the love that the customers feel for the brand.“However, in rare cases where the customer wants a replacement or refund, EKAM has a very easy and liberal refund and return policy.” Customers can contact the customer service at +91-8867915084 | +91-6366226493 or email cs@ekamonline.com.

Create, Build, and Preserve Memories The CEO, Aarti aspires to grow EKAM to an INR 1,000 Cr brand while creating wonderful memories with esteemed customers, enriching many lives, and making many 08

SOURANSHI MAGAZINE | THE NEW WAVE | MARCH-MAY 2022

COVER STORY

Aarti Koya, the CEO of the brand EKAM, was born in GOA and completed her schooling and Master's degree in Financial Services. Her father is a private contractor, and her mother, a housewife worked hard to give her a good education and ingrained a very strong work ethic in their children that helped Aarti and her brother to move ahead in their careers.

Aarti started her career in finance, in derivatives segment in the National Stock

AARTI'S

Interview Section

Exchange, but soon realized that she preferred working directly with companies. After switching over to private equity, she worked with a number of companies in the consumer sector by helping them in develop their growth strategy,

building team management and strengthening their financials. So, when the opportunity presented itself to lead EKAM in Sep 2019, she grabbed it as she could now use all her knowledge and experience to build a world-class brand herself.

Passionate about creating world-class brands that will be remembered and could be used by several generations of Indian families, Aarti believes in the capability of Indian companies that are building themselves to deliver world-class products at affordable prices for the Indian market and the world.

09

SOURANSHI MAGAZINE | THE NEW WAVE | MARCH-MAY 2022

Being a native, you have seen and experienced the rich heritage and culture of Goa. How does your background, the place you were brought up influence your personality?

Aarti: Goa is a wonderful place to live in. I have spent my entire childhood meeting people belonging to different cultures. I think Goa’s diverse culture and friendly environment have played a huge part in building a global perspective in me.

A mother of 2 kids and a wife of a loving and supportive husband, she is very detail-oriented and believes the same as a crucial attribute to be fit to perform in any job but more so for a start-up when one could come across unexpected challenges along the way. Aarti counts her confidence and works hard as her biggest strength and can be very impatient and demanding at certain times, which, she reckons, helps in getting things done fast but understands that the same could be tough on her team and family.

You have been a job personnel for 15 years. And now you are enjoying entrepreneurship. How your journey has been as an entrepreneur so far?

Aarti: As an entrepreneur, my mind is never at rest. I am constantly thinking of what will be the next step for the brand, what new products to launch, how to empower our employees, how to deliver the best experience for customers, etc., It is honestly allconsuming, but at the same time the joy of creating products, of reading fabulous customer reviews, seeing our employees grow, makes me push myself more and more.

In her free time, Aarti likes to read and travel, which helps her open her mind to new experiences and learning, boosting self-development, and valueaddition. At work, developing new products that will make customers happy excites her the most.

Before becoming the CEO of EKAM, she worked in private equity and has invested in several consumer brands globally, including a 5-year stint in Shanghai, where she realized that the future of consumer brands will depend on digital media and Ecommerce.

Aarti talked more about herself and EKAM in a oneto-one session.

What challenges did you come across while establishing the company as the first CEO of the brand EKAM? How did you overcome them?

Aarti: As a young brand, the biggest challenge is to have sufficient resources to support the brand and the team. We also have to navigate the everchanging digital landscape as almost every brand spends money on digital marketing.

What is a working day in your life like?

Aarti: As CEO of a consumer brand, my time and energy is consumed and focused on creating the best quality products and delivering the best consumer experience from the time they come to our website or enter our physical stores to purchase it when they use the product. I have a strong and experienced team of 7 managers with whom I work daily to strengthen the brand in every aspect.

What’s your idea of fun and enjoyment?

Aarti: Reading, watching movies, and playing with my kids.

Who is that one person who has been the pillar of strength and your biggest support?

Aarti: My family and my partner have been my pillar of strength and support. It truly takes a lot of courage to raise kids and to work. ·What advice would you give to the aspirants who want to follow your pursuit?

Aarti: There is really no substitute for hard work. It is not enough that you are the smartest person in the room, in fact, you can hire many smart people for you, but what will determine your success is your discipline in seeing your projects through.

10

“It’s about perception. Sometimes we perceive design as a ten-headed demon.

As we are close to the completion of a particular design aspect, a different dimension props up.”, says the co-founder, Mr. Baiju Baxi, who believes that the different design dimensions are as good as the different food cuisines and flavors around the world.

“A true complete design is another version of justice done to the available space.” A company that now has a fully operational office at Lokhandwala Andheri west, with a vision of expanding globally, was once a freelancing firm with cafes as an office. “The dream of having one's own firm is absolutely intoxicating. Just the thought of establishing your own name and creating your own design was more than motivating.”, narrates Mr. Baxi.

9820832870 baxi.architects@gmail.com

baxi_architects

Baxi Architects and Engineers. B207 Rolex Shopping Center, Station Road, Goregaon West, MUMBAI

SpaceArchitect - Interior Design - Furniture - Home Decor - Lighting - Accessories - Installations - Art Our Nation, India, where culture and traditions play a vital role at every stage of life, has a colourful and rich lineage when it comes to design. Providing a unique blend of traditional and contemporary India in its product, Studio Trataka promotes and supports artisan’s livelihood by incorporating the traditional craft's practices in its design language. ‘We believe that designing should be a combination of our traditional artisanal skills which is one of the strong and the most dominant way of preserving our traditional craft practices’, describes Mr. Shiv Sharma, the co-founder of Studio Trataka. ‘Design is not a thing to be done but a way of living’, he says.

9660723241

shiv@studiotrataka.com 4, Chitrakoot Jaipur Rajasthan 302021

SOURANSHI MAGAZINE | THE NEW WAVE | MARCH-MAY 2022

Get Sippin’ Everyday!!!

Wondering how to recharge yourself after a hectic nerve-wracking day at your office, thinking to breathe life in that regular boring party, or simply bringing the lost spark into your usual monotonous routine!!

Everything that you desire to calm your nerves and resurrect the sparkling spirit of any occasion is right there in that tiny Sippin’ sachet. Sippin’ cocktail and mocktail mixes are instant powdered mixes that one can use to make cocktails and mocktails within seconds. They come in 8 delicious flavors, and are low-calorie.

“Sippin is a powdery mix of various relishing flavors.

The ready-to-mix formula is great for last-minute parties. You can whip up cocktails and mocktails within seconds using Sippi", says, Ayushi Chamaria, the founder of Sippin’.

Ayushi is an economics (major) and maths, business (minor) graduate from NYU. After graduating, she had a two-year stint at Morgan Stanley, where she experienced the corporate grind before she came back to India to join her family’s tea manufacturing business. A couple of months later, she envisioned Sippin’ and made it a popular cocktail and mocktail brand.

13

SOURANSHI MAGAZINE | THE NEW WAVE | MARCH-MAY 2022

Ayushi Chamaria, Founder Combining her professional experiences and wits, Ayushi strives to concoct new and exciting Sippin’ flavors that will rock the mind and soul of everyone who tastes it.

Just like the unconventionally delicious twists nuancing the classic cocktail flavors, the founder too is full of surprises. Apart from being an exceptional businesswoman, Ayushi has a keen interest in astrophysics, playing the flute, and dancing.

Keep Sippin’ and trippin’!!

Discover Sippin’ to help yourself unwind and go on a much-needed (alco)holiday!

14

It’s our mission to keep You Sippin’ and trippin’

@GETSIPPIN'

We learn from our experiences and surrounding which, often, lead us to the place where we stand today. In Interior designing, a profession where the experiences and surrounding plays a vital role, these are one of the major sources of inspiration for the designers. We have brought a conversation with an interior designer Ar. Jyoti Singh, is a wonderful person, inside and out, for our amazing readers.

Read More: SCAN THE QR CODE TO VISIT OUR SITE TO READ ABOUT MORE

SOURANSHI MAGAZINE | THE NEW WAVE | MARCH-MAY 2022

MaheTri is a brand of premium leather bags and accessories established in Udaipur, the beautiful city of lakes. Originally started as an exporter of leather goods, MaheTri gained instant popularity all over the world.

Leather, being an expensive material, is considered to be an unaffordable luxury in India. The brand was launched in 2018 to provide the luxury of leather goods to the Indian audience at a reasonable price.

The startup is an ambition of its directors, Mahendra Singh Kharwar and Trishal Lohar to close the gap between luxury and the common public.

Mission and Vision “Our Mission is to impart high-quality leather to our customers without compromising on quality and without harming the environment.”

The leather used is pure and tanned with edible vegetable oils while eliminating any involvement of harmful chemicals in the entire manufacturing process. “The vision is to become the world’s leading and most sustainable leather brand. To provide premium quality while ensuring the lowest environmental footprints in our manufacturing process. To provide environment-friendly leather products at affordable prices. We are planning to expand our product line and introduce Vegan leather products and jute bags.”

17

SOURANSHI MAGAZINE | THE NEW WAVE | MARCH-MAY 2022 MaheTri’s evolution over the years MaheTri’s products have become part of over 30,000 customers all over the world. The company has successfully earned the trust of international customers in several countries.

After gaining popularity as a leather product exporter, the directors launched the brand in India, and became one of the most trusted leather goods brands with over 20,000+ happy customers across the Nation. Now the brand has launched several handmade products in various categories.

“Earlier we were dealing only in pure leather, later we expanded our product lines with canvas bags, wallets, belts, jackets, and more. MaheTri now has 300+ handmade leather products to choose from.”

generations to come. The brand focuses on providing exclusively designed high-quality products at reasonable prices.

Mahendra Singh Kharwar- A B.Tech graduate Mahendra has an experience in the E-commerce industry and cross-border business. He is passionate about traveling and a keen internet explorer. Trishal Lohar – Having an experience in the marketing field and IT sector, Trishal is also a B.Tech graduate. He started multiple startups including online tutors and an export company immediately after passing out of college. He is a passionate drummer and musician as well. After a few years of graduating from the same college, they both decided to start their business and hence MaheTri was established.

MaheTri Products USP The Unique Selling Point of MaheTri is the purity and quality of its products. The brand deals in highquality products which will last for decades and will be cherished by

Message to the public “If you are looking for a bag or accessory with an exclusive design that you can treasure forever and also pass on to coming generations then you should go for MaheTri bags. The products are not only stylish but are also eco-friendly as we use only natural methods in our manufacturing process.

18

GET IT BEFORE IT GOES..

PREMIUM GENUINE LEATHER

@mahetristudio

PODCASTS FOR ENTREPRENEURS YOU SHOULD CHECK OUT LISTEN ON

SOURANSHI PODCAST INTERVIEWS

SOURANSHI MAGAZINE | THE NEW WAVE | MARCH-MAY 2022

“My only focus and dream in life are to make my parent’s proud and work extremely hard to make Sheyam a big label, and along with it take my parent’s name to greater heights”, says Charvi Agarwal, the founder of Sheyam.

Like any parents who wish to name their child after the person they love and respect, Charvi also wanted to name the brand after the people she loves the most; the people who have always been a great support system for her and everything she has ever wished to achieve in her life. Her Parents.

“SHEYAM is a ship named after my father Ghanshyam Agarwal and my mother Sheetal Agarwal, my pillars of strength”, Charvi says.

Based in Jodhpur, Rajasthan, the brand was launched on 17th Oct 2020 and deals in all kinds of bags and clutches. When the Pandemic knocked, Charvi, 22, found herself without any work. Like always, she shared her concerns with her father and that's when she came up with the idea of selling bags. “During that discussion, 21

SOURANSHI MAGAZINE | THE NEW WAVE | MARCH-MAY 2022

I came to know about our family’s connection with bags. My Grandfather, Late Shri Magician Ram Bilas Agarwal, used to deal in the trading and manufacturing of handbags. He had a thorough understanding of materials and fabrics. I decided to carry on his legacy and that’s how Sheyam came into existence”, Charvi unfolds the idea behind Sheyam.

Before becoming an independent entrepreneur, Charvi had worked with the Lakme Fashion week team as a volunteer, and she has also received accolades in the art and designing fields. “The experiences from my education and volunteering for the Lakme team and my inclination towards arts and design have enriched my awareness of bag business”, she explains.

Founder: Charvi Agarwal

Sheyam, an online shopping brand, is accessible to customers across the nation and the company is planning to expand it to the international market.

“Initially, we marketed our products only on social media platforms like Instagram, Facebook, and WhatsApp”, Charvi reminisces the startup story.

“The brand and our products received a wonderful response and within a few months we started selling our products on different E-Commerce platforms.”

Charvi started promoting the bags designed by her on social media accounts which was the original promotion plan and the only source of marketing she had access to.

Operating from a studio set up in Jodhpur, Sheyam now participates in and organizes several exhibitions to promote the brand.

A seller of a wide variety of bags, the brand hires labor from different places in the state of Rajasthan who handcraft the bags that are designed by Charvi. “We believe to employ local people who are unemployed and have basic knowledge about our Industry.”, says Charvi “As of now, we have hired only two full-time workers and we also hire a few women who work from their homes and are specialists in hand embroidery, stitching, cutting, etc”, she adds.

22

SOURANSHI MAGAZINE | THE NEW WAVE | MARCH-MAY 2022

Apart from employing the labor class, Charvi strives to achieve the best quality in the bags manufactured at Sheyam. She believes that the quality of any product is one of the most important factors for customer acquisition and customer satisfaction which is important for the brand.

“Customer satisfaction is the most important thing for a brand to become successful”, she asserts.

“We ensure that we understand customer’s expectations. Without satisfied customers, we will not have customer loyalty, without customers' loyalty, we won't have long team relationship with our customers”, she adds.

Speaking further on the quality of bags, Charvi says, “We ensure the best quality during production.

In case any customer is unsatisfied, we take the necessary steps to identify the issue and work on better communication between the brand and customers."

Sheyam believes in creating the newest styles with

the best quality materials at reasonable prices and making them accessible for everybody.

“We have always favored quality over quantity and we aim to build a brand name and loyal customers over anything else. Sheyam’s bags are meticulously handcrafted by skilled workers and are suitable for every occasion. Once you shop with us you will definitely come back again!!”, Charvi concludes firmly.

sheyambycharvi 23

FABALLEY Floral Square Neck Dress

SOURANSHI MAGAZINE | THE NEW WAVE | MARCH-MAY 2022

DANIEL KLEIN DK12085-3 Analogue Watch with Butterfly Clasp ARMANI EXCHANGE Embroidered Icon Logo Baseball Cap

KOTON Textured Cropped V-neck Pullover

FIG Floral Print ScoopNeck Shift Dress

TRINK Leaf-Design GoldPlated Drop Earrings

ZINK LONDON Floral Print Fit & Flare Dress with Smocked Waist Band

MARC LOIRE Colourblock PointyToe Pumps

MOSCHINO 204715 UV-Protected Square Sunglasses

EL PASO Panelled Lace-Up Casual Shoes 25

SOURANSHI MAGAZINE | THE NEW WAVE | MARCH-MAY 2022

Finely Crafted Creations From the Fashion Imagination: Discover the Season's Best Wear.

Rylan High-Rise Wide-Leg Trousers

Kersti Printed Pants

Knotted Gaias Turband Jada Ribbed Flat-Front Pants

Hera Rectangular Sunglasses

Flat-Front Trousers With Applique

Nala Genuine Leather Pleated Semi-Circular Clutch

Pearl Top Handle Bag

Alia Mule Heels

26

SOURANSHI MAGAZINE | THE NEW WAVE | MARCH-MAY 2022

Bengal Looms is a USA-based online store specializing in Indian Handloom women’s wear including Saris, Dupattas, Kurtis, Nightwear, and Handmade Jewelry. Promoting the concept of Made-In-India while selling Indian products in the USA, Bengal Looms supports Indian weavers and artisans as well. In 2015, the Bengal Looms saree business started with a single website and now they have stores across various social platforms and Etsy.

Bengal Looms’ mission is to bring Indian Ethnic Wear to the international community around the world at affordable and reasonable pricing and in the process promote ‘Made-In-India’ handlooms globally to give Indian weavers a broader exposure to the world. We sell products across a wide variety of price ranges”, says Payal Dutta, the owner and the founder of Bengal Looms.

Solely owned by Payal Dutta, Bengal Looms is a three-generation old extended family business, and the anecdote of its origin starts in the year 2005, shortly before Payal moved to Edison, New Jersey, the USA with her husband post their marriage.

Payal grew up with some knowledge of the saree business. “My family has been in the saree business for three generations. My Grandfather and father started with a local saree shop called 'Ruplekha' in Kolkata sourcing a variety of Handloom Sarees from several small-scale saree weavers in Bengal” she says.

In 2010, Payal went on to create a social media account on Orkut envisioning the global presence of the business and showcasing the ancestral business from back in India.

With the cessation of Orkut in 2014, she realized the need for a broader platform and ampler online presence to provide convenient shopping experience to clients especially in North America.

27

SOURANSHI MAGAZINE | THE NEW WAVE | MARCH-MAY 2022

“I was well-settled in the USA and I felt I could introduce the products beyond the shores of India.

With this thought process, I came up with the idea of “Bengal Looms” in 2015 to showcase products of Bengal to the Indian diaspora in the USA and Canada.”, she says.

Payal started with a mere capital of $500 and within a year the business grew beyond just Bengal products.

“I then introduced products from Banaras, Kanchipuram, Gujarat, Assam, etc. to promote weavers from all over India.”, she adds.

Bengal Looms offers a wide range of Sarees from various parts of India including Bengal Handlooms, Banarasi, Kanjivaram, Orissa Saree, Assam Saree, and Cotton Saree, Linen Saree, Silk Sarees, Party Wear Saris, Kurtis, Cotton Nightwear, Dupattas, Shawls, and Hand Made Jewelry.

In 2017, a sister company “Bengal Looms India” was formed with a vision to increase the international presence of the company. Based in Kolkata, this new venture is supervised by Payal’s brother and thrives to build a selling platform based in India that can ship the products across the globe.

Being a family-owned business, promoting the company and advertising its products is Payal’s and her husband’s responsibility. An IT professional, Payal’s husband takes care of all the SEOs of the website, Google Ads & Analytics accounts, etc. while Payal takes care of all the advertising on social media platforms in addition to her curating the procurement of the products and its sales.

Founder: Payal Dutta-Bengal Looms

28

SOURANSHI MAGAZINE | THE NEW WAVE | MARCH-MAY 2022

Bengal Looms started with just sarees for women but now they are expanding into other women's wear and planning to foray into Men’s wear, Kids wear, and various other hand made products by artisans of India in near future.

The founder strives to give the best shopping experience to each client and believes in 4 business principles that make customers have a great buying experience every time they visit. “We build trust by providing a true insight into each garment; Ensure the best quality by letting the product go through tested quality-check processes; Offer competitive selling price, and we have a competitive fast delivery advantage as we are not a reseller or a drop shipper but a direct selling business.”, Payal explains.

Unlike other online apparel selling brands, Bengal Looms is a non-reseller. Running successfully for three-generation with its own weavers across India puts the company in a unique position to provide quality products at reasonable prices with very fast deliveries. “We are a registered USA business with industry-grade payment gateways to ensure a secure checkout process and confidence in what customers are purchasing. Every product we sell is backed by our customer service quality guarantee.

Experience the one of a kind trustworthy shopping adventure in the world of traditional Indian handlooms at Bengal Looms!!!”, Payal concludes.

USA / Canada Store - www.bengallooms.com India Store - www.bengalloomsindia.com

She further says that if a customer is not satisfied with a purchase for any reason, the company provides a return or exchange for 7 days since the receipt of the item. “We have a ready access helpline via phone or WhatsApp or email to reach out and discuss any concerns regarding delivered

Founder: Payal Dutta-Bengal Looms

29

USA / Canada Store - www.bengallooms.com India Store - www.bengalloomsindia.com

@BengalLooms

SOURANSHI MAGAZINE | THE NEW WAVE | MARCH-MAY 2022

The hottest season of the year has started and unlike the season’s favorite fruit, Mango, it’s nowhere near sweet. On the contrary, the singeing sun squeezes the interest of indulging in any fun activity.

The season also brings along another hot yet happening and most important occasion for many individuals. The wedding season.

Summer is a wonderful season for organizing weddings. The season opens up countless opportunities for the bride and groom to try out.

Starting from the venue, outfit, accessories, decoration, etc., you get access to amazing ideas to choose from.

Nonetheless, the wedding outfit and the accessories are top among the other priorities of the bride and groom. There are thousands of options to consider including the designs, the materials, the intricacy of the work, and the color of the outfit and accessories.

It's a maze where you might feel lost and seek some guidance.

31

SOURANSHI MAGAZINE | THE NEW WAVE | MARCH-MAY 2022

# Choose the right fabric There are numerous materials to consider for summer wedding outfits for the bride as well as the groom. The brides must go for cotton, georgette, crepe, organza, taffeta, and net. These fabrics are breathable and enable the bride to carry the lehenga for long hours.

SOURCE: Manish Malhotra.in

SOURCE: Anitadongre.com

While sherwani is the obvious choice for a guy's big day, the fabric plays a major role in keeping you cool despite the nervousness of the event and the hotness of the atmosphere.

Natural fabrics like raw silk, tussar silk, pure silk, chanderi, and jamdani, are a big yes. The regular 3-piece is another option you might want to consider.

# Ditch the heavy work

SOURCE: Sherwani, Samyakk

The Groom must choose an outfit having subtle designs.

Simple flower-bootie embroidered sherwani, for example, will give a classy and fresh look on a hot summer day.

32

SOURCE: Itrh.in

You would want to keep the designs on your wedding outfit to a minimum.

The gotta Patti work, light thread embroidery, and simple mirror work give a lehenga the required elegance for a summer wedding.

SOURANSHI MAGAZINE | THE NEW WAVE | MARCH-MAY 2022

SOURCE: Shyamal & Bhumika

# Pastels are Fab Pastels are peaceful and calming, with a hint of romance in them, and reflect the essence of the occasion.

For both, the bride and the groom, pastel color outfits will look much more elegant over bright and gaudy colors during a daytime wedding or at night-time nuptials as well.

# Minimal jewelry As the atmosphere would be already filled with excitement and natural heat, you would want to choose minimal statement pieces to match the outfit. Floral designs are going to be your best choice. A statement floral neckpiece, slick earrings, traditional Borla Matha Patti, light-weight bangles and kadhas would suffice the summer bridal look. A white gold chain would complement the Groom’s sherwani and is enough to complete his look.

SOURCE: Renu-oberoi

33

SOURANSHI MAGAZINE | THE NEW WAVE | MARCH-MAY 2022

# Footwear Indian wedding functions last for several days. You need to take care of your feet to keep up with the ongoing and never-ending rituals.

Choose the footwear made with breathable material. Opentoe footwear would complement a pastel bridal lehenga.

Breathable leather shoes are a wonderful choice for a groom and would complement a 3-piece suit.

As juttis are a groom's best bet if you are planning to wear a sherwani, go for breathable socks to protect your feet.

Source: Memoirz

# Make-up If you love the bright and shimmery make-up style, you would want to re-consider your preference just for this instance. Summers are not the seasons to go for bright colors. Subtle make-up or no-make-up make-up are the best choices for the season.

The nude and light shades on the bride's lips, and classic tones like khols and light browns for eyeshadows would work best.

Needless to say, the make-up must be waterproof and sweat-proof.

Grooms have earned the luxury to relax in this department.

34

SOURANSHI MAGAZINE | THE NEW WAVE | MARCH-MAY 2022

HARI SIVANANDA JI ENTERPRISES Improve the quality of life with Heman’s Purely Natural and BIJI brand products.

HARI SIVANANDA JI ENTERPRISES deals in sustainable products and aims to create a healthy, clean and sustainable life and environment.

Established in the year 2020, the company started its business operations just a few months back after doing detailed research about the products and processes.

“Sustainability is such a big term. It covers Pure, Natural, Chemical-free, Organic, Ecofriendly products and anything that is not hazardous for our body and environment”, says Heman Vijh, the founder of the brands Purely Natural and BIJI. “The term applies to each and every product that we use in our everyday life starting from food items, clothes, cosmetics, toiletries, etc”, he adds. According to Heman, sustainable products are the need of the hour as they are safe for the environment and help us to lead a sustainable lifestyle.

Born and brought up in the spiritual city of Haridwar, Heman had a difficult teenage because of his health issues. A few years back, Heman learned about Naturopathy and Maram Chikitsa, the natural ways of healing, and pressing pressure points on the human body. Both therapies helped Heman recover from the prolonged health issues and now he is fully recovered and stable.

Heman did thorough research on Naturopathy and Maram Chikitsa. His curiosity led him to have an extensive understanding of his surroundings and how different things affect the human body and the environment. He now has a rich experience when it comes to sustainable products and he also has a thorough knowledge of Ayurveda, Homeopathy, Naturopathy, and Allopathy. “I might not have much professional experience but I have quite a good personal experience of my business that involves sustainable products and consultation about the same”, he says.

Apart from learning about his surroundings, Heman is passionate about imparting awareness and knowledge about sustainable lifestyles.

Heman established two brands under HARI SIVANANDA JI ENTERPRISES namely: PURELY NATURAL- an online multivendor marketplace and BIJI- an offline brand that was started to provide sustainable products to the local market around Haridwar.

35

SOURANSHI MAGAZINE | THE NEW WAVE | MARCH-MAY 2022

to be fulfilled at any cost, without which company doesn’t allow any product to be sold to the customers”, says Heman. As a consultant and promoter of sustainability Heman has a message that he wants to convey to everyone. “I request everyone to avoid using plastic and synthetic products. Get into a habit of using sustainable, compostable, and biodegradable products and products which can be recycled or reused resulting in production of less carbon footprints. We need to incorporate sustainable products into our lives for a better, brighter, and sustainable future for ourselves and for future generations.” He concludes by saying, “BE HEALTHY, FIT, SAFE, PRODUCTIVE, and LIVE A SUSTAINABLE LIFESTYLE.” The online e-commerce site, www.purelynatural.in deals in almost all the daily need products including foods, beverages, personal care items, fashion and accessories including clothes, cosmetics, toys and games, etc. The company works as a platform that provides all types of sustainable products manufactured by other vendors. The vendors have to meet the strict criteria before their products could be displayed on the company’s website for the consumers to purchase. The strict criteria are designed to ensure the best quality at affordable price. “As far as quality is concerned for both online and offline products, we have set some strict criteria and parameters which have 36

HARI SIVANANDA JI ENTERPRISES BIJI BAMBOO TOOTHBRUSH Switch from plastic to biodegradable brush

www.purelynatural.in/

@purelynatural.in

SOURANSHI MAGAZINE | THE NEW WAVE | MARCH-MAY 2022

Ezhil- Woman Entrepreneur, Strong Leader, and a Terrific Mother A woman’s power is often underestimated, especially when she is not financially strong. But women have shown the world that they hold the capacity to fight the strongest of the storms and gracefully sail through the toughest phase of their life. Ms. Ezhil Thamaraiselvan, the founder of Viraja Fashionista, is a living example of a strong and independent woman.

Founder of Viraja Fashionista - Ms. Ezhil Thamaraiselvan

The company Viraja Fashionista Viraja Fashionista is a Women’s clothing and accessory brand that has been offering trendy yet traditional Indian attire since September 3, 2016.

Within six months of its establishment, the company launched an e-commerce website in February 2017, intending to provide an exclusive collection of sarees at the best affordable price.

Customers can reach the company’s website www.virajafashionista.com to find a great collection of premium quality sarees in one place at an affordable price.

The Journey The initial steps are the toughest ones and the rest becomes history. Six months after giving birth to her daughter, Viraja, Ezhil established the saree business to become financially independent.

39

SOURANSHI MAGAZINE | THE NEW WAVE | MARCH-MAY 2022

24 hours of the delivery to sorting the issue at the earliest. We do exchange them if the claim is genuine and compensate if we experience any delay in delivery or if we are unable to fulfill their order at times.”

The journey was a tough one for the founder as she had no experience in the buyer-seller business. “I was new to this field with no one to guide me. Though I always had my family’s moral and financial support, I had to make myself financially independent. I bought good quality women’s wear wholesale and started selling them from home”, Ezhil unfolds.

Ezhil prides herself on the quality of the products that Viraja Fashionista sells. “The customers are loving the quality of our sarees and often want to buy from us again.”, she says.

Initially, the sales were nominal, barely covering the expenses. She started promoting her products using social media platforms and registered at marketplaces like Indiamart and Exporters India.

Soon after, Exporters India approached Ezhil with an offer to create a website for Viraja Fashionista and asked for Rs. 10000/- as a fee for their services. “I agreed instantly.”, she admits. “They called again after half an hour and asked ₹35000 for google SEO also.” Ezhil was dumbfounded at the unreasonable offer and excessive charges.

About Founder - Ezhil Thamaraiselvan The founder is working from home while taking care of her daughter. She aims to grow Viraja Fashionista into a loved and famous brand and have a secure future for her daughter. “I have my customer’s support. They always appreciate my dedication and hard work and I feel proud to provide them with good collections of our products. I will keep working hard to take the company to greater heights and make a bright future for my daughter.”

She refused the idea of creating a website at such high rates as she was new to the business world and didn’t earn enough. At the same time, she wanted to increase the market reach and get in touch with more customers. “I reached out to Exporters India’s sister concern weblinkindia.net and opted for an ecommerce website. And that’s how it started.”, she proudly says. Now Viraja Fashionista is Ezhil’s second daughter.

Traditional Indian products The company offers women's festive and occasion wear covering almost all types of sarees (locationbased) like Kanchipuram, Banarasi, Uppada, and Kuppadam sarees, Venkatagiri silk sarees, Pochampally ikkat, Mysore silk sarees, Tussar silk sarees, Linen sarees, Bishnupuri sarees, Raw silk sarees, Narayanpet sarees, cotton sarees, etc.

Viraja Fashionista caters to both domestic and international markets and provides free shipping to customers based in India. For international customers, shipping charges are applicable.

Customer Satisfaction Ezhil believes that customer satisfaction is a must to run a business. “We are doing our best to appease our customers. As most of our products are handcrafted by our trustable weavers and suppliers, we are proud to say that we have 99% success rate of orders without returns.”, she says. Rarely, do customers find issues like the wrong color, etc., and want to exchange or return the product. “We request the customer to share a parcel opening video within 40

www.virajafashionista.com

@virajafashionista

aragornshoes@gmail.com

ARAGORN FOOTWEAR KAILASH MANDIR ROAD SIKANDRA, AGRA, 282007

STEP OUT WITH CONFIDENCE

Handcrafted Food for a Healthy Lifestyle.

Delivering Innovative Culinary Delights at your Doorstep.

Gurugram | Noida | Delhi | Dwarka | Sohna Road caterspoint | Zomato

SOURANSHI MAGAZINE | THE NEW WAVE | MARCH-MAY 2022

S PU B A OS CIS

O N

ALLSE AS

Soups!! The hot, yummy and super healthy appetizer is one of the best food that anyone can stir up with the ingredients that are primarily available in a normal household. Soups are a deliciously guilt-free eatery and you can add them to your diet without worrying about the calorie intake. Here are a few quick and easy soup recipes 45

SOURANSHI MAGAZINE | THE NEW WAVE | MARCH-MAY 2022

O U P

T

O CARRO T A T M S O

INGREDIENTS

PREPARATION

Butter - 1 tablespoon Onions – 1 small Garlic-1 clove Tomato – 6 medium Carrot-2 medium sized Water -500 ML Salt - 1 teaspoon Black pepper - 1 teaspoon

Blanch the tomato. Remove the skin and roughly chop them. Cut the carrots in dices and boil. Heat 1 tbsp butter in a skillet, add finely chopped garlic sauté it until cooked. Add chopped onions and fry till translucent.

Add the tomato and carrots. Cook for 5 - 7 minutes on medium heat. Add water and bring the mixture to a boil.Boil for 5 - 7 minutes on medium heat.

Add 1 teaspoon salt and black pepper and mix it well. Remove it from heat and allow it to cool.

Transfer this into a blender and blend it into a smooth puree. Transfer this puree into a another skillet and give it a nice stir. The soup is ready.

Serve hot.

46

SOURANSHI MAGAZINE | THE NEW WAVE | MARCH-MAY 2022

INGREDIENTS- Veg Manchow Soup

INGREDIENTS- Palak Soup

Butter -1 tbsp Ginger - 2 tsp, finely chopped Garlic - 2 tsp Green chilli - 2 tsp Onions – 1 small Spring onions – 4 stems Carrots – 1 medium Bell pepper – 1 medium Cabbage - 70 grams Green beans – 5 beans Salt – to taste Black pepper- to taste Vegetable stock/ water- 1 liter Soy sauce - 1 tsp Vinegar - 1 tsp Corn flour - 2 tbsp Water - 60 milliliters Spring onions - for garnishing Fried noodles - for garnishing

Butter - 1 tbsp and 2 tbsp Garlic - 1 1/2 tsp Onions – 1 small Spinach – 1 bunch, appx. 250 gms Salt – to taste Black pepper - 1 tsp Cumin powder - 1 tsp Coconut milk - 220 ML Water – 1/2 cup

M A N C PU OS WOH

VE G

AK SOUP L PA

PREPARATION

PREPARATION

Heat the butter in a pan, add garlic and stir for 2 3 minutes. Then, add onions and fry till translucent or until it turns golden brown in color.

Next add grams of spinach and mix it well. Cook for 3 - 5 minutes on medium heat. Add 1 tsp salt, 1 tsp black pepper and mix it well. Cook for another 3 - 5 minutes on medium heat. Remove it from heat and allow it to cool. Transfer this into a blender and blend it into a paste. In the same pan add butter, add the blended paste in it and stir well. Add 1 tsp cumin powder and mix it well.

Then, add coconut milk and mix it well. Bring it to a boil. Now, add water and stir well. Bring it to a boil again. Boil for 5 - 7 mi notes on medium heat.

Serve hot with toasted bread crumbs/cubes

Heat the butter in a skillet, add ginger and garlic and stir for 1 - 2 minutes or until it turns golden brown. Add green chilli, onions and fry till translucent. Add finely chopped veggies and cook for 7 - 10 minutes on medium heat. Add salt and black pepper and mix it well. Pour 1 liter of vegetable stock/water, mix it well and bring it to a boil. Add soy sauce, vinegar and mix it well.

Prepare cornflour slurry by mixing cornflour and water in a separate bowl.

Pour the mixture into the pan and mix it well.

Bring it to a boil. Boil for 5 - 7 minutes on medium heat. Garnish with spring onions and fried noodles. Serve hot.

47

Academy for Self-Maximization Pvt. Ltd.

SOURANSHI MAGAZINE | THE NEW WAVE | MARCH-MAY 2022

Making The Unaffordable Easily Approachable See Designs, an Indian Ethnic wear brand, caters to Indian men & women seeking comfort, quality, style, and functionality and provides them everything they desire blended in one garment. The top-notch products are accessible at a very affordable price using the finest quality cotton and other blend fabrics in umpteen variations.

The relaxed fix garments are meticulously configured using a mix of traditional & modern methods that result in high durability, comfort & style.

‘See Designs’ and its Founder ‘See’ means ‘to perceive with the eyes’. The name See Designs was conceived when the owner Mr. Siraj Ali visioned building a brand that made common folk buy what they perceived as high-end and unaffordable.

49

SOURANSHI MAGAZINE | THE NEW WAVE | MARCH-MAY 2022

Siraj converted his vision into a reality in 2014 after working with a well-renowned designer duo. Although the founder has no formal training in Design & Fashion, his personal experience in the field has given him a qualitative perspective of the industry dynamics.

Ethnic Products Offering an extensive range of ethnic Indian wear for both men & women, See Designs is retailing on numerous e-commerce platforms like Myntra and Flipkart to name a few.

From Kurta sets, kurtis, Anarkalis, and bottoms like churidar, palazzos, pants, etc., See design provides a superior women’s wear collection to Indian ethnic admirers. The men’s wear collection includes Kurta sets, kurtas, waistcoats, pathanis, and various bottom wear.

Adhering to the return policies of the ecommerce website that it is retailing through, the company offers exchange and returns after ensuring that the product is in its original state

50

SOURANSHI MAGAZINE | THE NEW WAVE | MARCH-MAY 2022

with all tags attached.

Market Presence and Popularity Enjoying its presence only in the Indian Ecommerce market as of now, the company is planning to launch exclusive stand-alone stores in major Indian cities. Plans to diversify into niche and fusion wear and expand the brand’s reach to the international market are also in the pipeline.

the marketing and promotional activities of the brand. The process of intensifying Digital marketing and increasing social media awareness of the brand is also being worked on.

Why See Designs?

Offering a product range that is exotic in trend and style, See Design strives to provide extremely highquality Ethnic wear at a very competitive price.

Having an overwhelming number of returning customers which totals up to around 50000 per month, See Designs perceives itself as a common man’s go-to brand for Indian wear.

The popularity of See Design is reflected in the rising volume of sales and an extremely high volume of new customers that reaches approximately 3000 to 4000 per month.

As of now See Designs does not have a separate team for Advertisements and promotions. They are in the process of building a team exclusively devoted to

see.designs www.seedesigns.in

51

SOURANSHI MAGAZINE | THE NEW WAVE | MARCH-MAY 2022

Street style fashion is all about walking on runways to show your style statement. Do you want to know celebrity fashion tricks and their street style statement?

Street style fashion is the ultimate trend, evolving over years. The runways are a beautiful example of craftsmanship and creativity.

Street style fashion is mostly seen during various fashion weeks, where celebrities showcase different brands like Chanel, Valentino, Balenciaga, and many more.

Every fashion city has its unique style to celebrate fashion weeks.

Let’s check out:

- EDITOR: JYOTI JAIN

53

SOURANSHI MAGAZINE | THE NEW WAVE | MARCH-MAY 2022

The Best Street Style Fashion from New York Fashion Week New York is the city that never sleeps the fashion in the city stays up all night. Industries editors, influencers, stars, and everyone showed their finest and premium outfits. Street style fashion during New York Fashion Week showed all the bold colors and futuristic details.

It reflected a collective desire for hot pink puffer coats and metallic details to metaverse-ready sunglasses. The street style also witnessed neon color combos with Bridgerton-inspired corsets. Runways are trending with retro-style fashion this season. All the designers are showcasing their fashion versions of the post-pandemic world.

The Best Street Style Fashion from Paris Fashion Week The French capital is the full inspiration this season. As the fashion week returns, all the designers start showcasing the latest creations.

Paris street style reflects perfect long, tailored coat, capsule wardrobe, good trench coat, flared sleeve, asymmetrical collar, knee high-boots, lounge wardrobe, splurging handbag, new color palettes and combinations, and many more. Paris street style fashion showed up stylish masks with personal aesthetics. All bold colors and cool neutrals with powerful accessories became the hottest trends in the city.

54

SOURANSHI MAGAZINE | THE NEW WAVE | MARCH-MAY 2022

The Best Street Style Fashion from London Fashion Week As we are halfway through fashion month, the streets of London highlight with street style fashion during London Fashion Week. All the emerging designers are excited to come to the front row. All the showgoers went on the street in neon colors, layered prints, and checkerboards, which also includes fuzzy handbags, oversized scarves, and various good coats.

Classic trench coats to statement suits shined during the fashion week. The trendsetter crowd thinks chromatic fur-trimmed coats, eyecatching designs, and asymmetrical cuts. Big stars show their shades in two-tone pantsuits in beige colors, dazzling sequin pants, denim shirts, coordinated wool jackets and pants, sequin skirts with a ruffle blouse, colored heels, and more.

The Best Street Style Fashion from Milan Fashion Week We all have heard that big fits of fashion come to Italy. The fashion week train rumbles from London to Milan. Milan is the industrial northern city of Italy’s fashion capital. Here street style is showcased with plenty of brands like Gucci, Prada, Armani, Versace, Bottega, Dolce & Gabbana, Etro, Missoni, and Prada. Milan street style is all about the combinations of dark and vibrant colors. All big brands make sure that all the biggest celebrities and internet influencers are seated in the front row and walk on the runways. This season Milan’s street style is more formal, and stars are dressing more like most fashionable business meetings. Milan skips out on very crazy trends and focuses on tailored pieces and classic combinations. Milan is a great place to look fashion elevated and inspired.

55

SOURANSHI MAGAZINE | THE NEW WAVE | MARCH-MAY 2022

The Best Street Style Fashion from Copenhagen Fashion Week The Danish capital is all set to show street style on runways and become a style inspo. The streets are filled with fashion excellence. Copenhagen street style fashion featured hues and classic silhouettes, mixing colors, textures galore, and sartorial choices.

Giant brands like Hermes, Chanel, Bottega Veneta, Scandi staple Ganni, and Nike. This season different colors take the street by storm and invested in coveted vintage fashion brands.

Now it’s your time to pull off the latest runway trends to turn to street style and got all inspiration you need to get dressed.

56

Automobile Body Shop

PODCAAST WITH SOURAANSHI

GOOGLE PODCAST

SOURANSHI MAGAZINE | THE NEW WAVE | MARCH-MAY 2022

Millions of women and girls are facing security issues for many decades. The violence against women has increased during the pandemic. According to the studies, 1 in 3 women faced physical, sexual, or mental violence to date. Sexual violence, domestic violence, rape, femicide, sexual harassment, violence in an institutional environment, forced marriages, honor killings, female genital mutilation, mob violence, stalking, date abuse, restriction on freedom, cyberbullying, and many more; women face different types of violence every day.

The effect of violence against women showed in the 75th edition of the Cannes Film Festival. Two major protests happens while the event was moving towards a glamorous star-studded festival.

‘Stop Raping Us’ At Cannes, the first protest takes place on May 20, 2022, when an unidentified woman stripped off on the red carpet at the prestigious film festival. She protested against sexual violence in Ukraine. After the war, Ukraine witnessed an increased rate of violence against women. Many women were raped during and after the war.

She reveals her body painted in the colours of the Ukrainian flag with the words ‘Stop Raping Us’. This was a solo protest that took place on the 3rd day of the festival. Several celebrities were present there when the protest takes place. The woman could be seen semi-nude, in the videos posted online. She wore underpants with red stains painted on her legs and groins. She painted her bare chest with the blue and yellow colour of the Ukraine flag and ‘Scum’ was written on her back. She shouted ‘Stop raping us’ again and again before being led off by the security guards. Security guards were seen rushing towards her and covered her with a coat.

This protest briefly interrupted the parade of celebrities in their evening wear. Hundreds of rape cases have been reported and sexual assault of small children in the areas captured by Russian troops, confirmed by the Ukrainian President.

Murders of Women Another incident takes place on the Cannes Film Festival red carpet. A group of female protesters unfurls a banner to highlight violence against women. The protest happens on May 22, 2022, after a naked woman protested against violence toward women in Ukraine.

On the sixth day, female protestors dressed in black let off smoke grenades. The group hold a banner that featured the name of 129 women who were killed by a man in France in cases of domestic violence. The entire incident took place at the premiere of the competition film ‘Holy Spider’. This film is all about a woman in Iran who tracks down a man who is killing prostitutes. The protestor collective is known as “Les Colleuses”. The film is based on the real-life serial killer Saeed Hanaei, his killings are known as the ‘spider killings’ and he was sentenced to death on 8 April 2002.

Around a group of 12 people went on the stairs of the red carpet before the screening of the film. This security did not attempt to stop the protestors as the activists posed for the photographs and was videoed.

The film was directed by the Iranian-born Ali Abbasi.

The protests have grabbed headlines at the festival, which hosts some of the world’s leading filmmakers and actors. Also, these protests have gathered the attention of every human being to stop violence against women.

63

SOURANSHI MAGAZINE | THE NEW WAVE | MARCH-MAY 2022

The 75th edition of the Cannes film festival was held from 18th May 2022 to 28th May 2022. Cannes is all about celebrating the art of cinema but also about high fashion on the red carpet.

On the opening day delegation of Indian stars led by Union Minister Anurag Thakur, including celebrities like AR Rehman, Nawazudddin Siddiqui, Prasoon Joshi, R Madhavan, Mame Khan, Shekhar Kapoor, Ricky Kej, Vani Tripathi, Kamal Hassan, walked the red carpet. This is India’s biggest delegation at the Cannes Festival.

Let’s talk a walk down to all the red carpet looks of the celebrities: - Deepika Padukone Deepika Padukone charmed her debut as a jury member in a black golden striped Sabyasachi saree on the red carpet. She made her first appearance in a stunning sequined mini dress from the Louis Vuitton ensemble with brown boots. Her next look was made by the Sabyasachi Art Foundation, a handpainted vintage floral Mysore silk shirt paired with green pleated wool trousers at the waist with a Bengal trophy belt.

She looks classy and gives boss lady vibes in her black-colored pantsuit on the second day of the fest. On day 3 of the event, the actress opted for a heart red gown with an elegant diamond necklace. She rocks in the beige outfit at a formal dinner on day 4. On day 5, she dazzles in her first look in a Black gown, and for the second look, she wore Louis Vuitton pink skirt and white shirt.

64

SOURANSHI MAGAZINE | THE NEW WAVE | MARCH-MAY 2022 - Aishwarya Rai Bachchan Aishwarya Rai Bachchan made her debut in a beautiful extravagant long black gown with floral accents designed by Dolce and Gabbana. She has been attending the coveted film festival for the last two decades. The other day she dazzles in a hot pink Valentino suit paired with matching pants. For the next look, the actress slew the red carpet in a pastel-pink gown.

- Tamannaah Bhatia Tamannaah Bhatia debuts the Cannes festival for the first time.

The actress opted for a bodyhugging bubble hem monochrome gown with a long tail designed

by Gauri and Nainika. She accessorised her outfit with diamond earrings.

For her next outfit, the actress again selected a stunning black gown.

65

SOURANSHI MAGAZINE | THE NEW WAVE | MARCH-MAY 2022 - Urvashi Rautela Urvashi Rautela also debuts for the first time at Cannes.

She stunned the red carpet in a pristine white gown with a long train of tulle from Tony Ward Couture. She accessorised her look with huge statement jewellery.

- Pooja Hegde Pooja Hegde makes her debut this year at the prestigious Cannes festival.

Pooja Hedge dazzles like a fairytale princess in a gorgeous blush pink ball gown with feather detailing on it. On the other day, the actress went for a classy look and defined elegance in a floral midi dress with a long trail. The actress stuns in another look with a cropped jacket with gold beaded embellishments and flared pants.

This outfit was designed

by Tarun Tahiliani.

- Helly Shah The television star Helly shah also makes her debut at the Cannes festival.

She walked the red carpet in an embellished light green gown with a cape and thigh-high silt.

She looks gorgeous in her second look. She opted for a crepe net gown with statement sleeves on the upper edge while the lower hem has floral embellishments.

66

SOURANSHI MAGAZINE | THE NEW WAVE | MARCH-MAY 2022 - Hina Khan A leading TV actress, Hina Khan was also spotted at the Cannes festival.

She makes her debut in a red hot strapless alluring gown. She flaunts again a magical look in a turquoise blue thigh-silt dress paired with a seethrough slip. Hina Khan was also seen posing in a black outfit with a sheer cape for another day. In a series of her outfits, she added an off-shoulder pink gown.

- Masoom Minawala Masoom Minawala, an internet influencer and entrepreneur graced the 75th edition of the Cannes Film Festival. On the first day, she grabbed attention with her pink monotone Valentino ensemble. On the second day, she donned an Anita Shroff Adajania ensemble. On the red carpet, she kept the pink theme strong and made a bold entry in Yousef Akbar’s gown. Influencer again flaunts in a floral strapless voluminous gown from Sophie couture.

- Aditi Rao Hydari Aditi Rao Hydari makes a colourful debut at the Cannes Festival. She dresses hot pink and red sleeveless gown with thigh-high silt and a long train. She chooses Sabyasachi’s outfit for her next look, a black gown with golden jewellery. She added an ivory organza saree designed by Sabyasachi in her Cannes look.

- EDITOR: JYOTI JAIN 67

SUBSCRIBE NOW TO STAY AHEAD

SUBSCRIBE FOR Rs.599

LIFESTYLE, FASHION TRENDS, BEAUTI TIPS.

SCAN TO SUBSCRIBE www.souranshi.com

@souranshi

@souranshi

@souranshi

Download Your E-Magazine Now

PODCAST NOW STREAMING

ALSO LISTEN ON GOOGLE PODCAST

Copyright © 2019 ilkway Digital Company, All rights reserved. Reproduction in whole or part of any text, photography or illustrations without witten permission from the publisher is prohibited. The publisher assumes no responsiblity for unsolicited manuscipts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and according no liability is assumed by the publisher.

DROP US A LINE AT: souranshimagazine@gmail.com or to Souranshi Magazine 217/8 Joshi Road Karol Bagh New Delhi - 110005

MRP ₹149/-