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EDITORIAL Dear Reader, Greetings from the Editorial Team of Crucibles. We take in the immense pleasure to introduce you to the 30th edition of E-zine. This edition serves us our anniversary edition. Yes, you read it right... “Crucibles” has turned 3. An idea from the midst that has transformed itself to become what it is today. We are privileged to be a part of it. This is the moment for our alumni to cherish...Nostalgic. The memories made and the experience received in this journey cannot be penned down in a few sentences. As Benjamin Franklin quoted, “Tell me and I forget, teach me and I may remember, involve me and I learn.” That’s what happened; we involved ourselves just to get better and better. Talking about this edition, we have added a new theme to it. Five sections, each drawing their share from in and around the globe. Be it sports, be it a social issue, and be it a movie review or a tribute... We have made sure that we have brought in information from different genres. As the legacy goes on, we have tried to bring in new external contributors for this edition too. They are:
Dr.Rashmi C. Vinayak, Project Lead, Kentron Biotechnology Pvt. Ltd Sandhya Sree, Lecturer, St.Pious X Degree College Pankaj K. Yadav, Professor, IIPM P. Jyothi Raja, Psychologist, Life Skill Trainer Abhishek Singh, Blogger, Half-Mad BlogSpot
Apart from this we have included a segment, “Recurring Ripples”. On the occasion of this annual completion we roped in testimonies of our alumni members helping them to share their experiences and cherish their memories. We are thankful to each one of them for taking out time from their busy schedules and ultimately making it successful. We also thank Mr. Mukhpreet Khurana for his efforts in designing collagist cover page. I would like to end it on a note, “We write to taste life twice, in the moment and in retrospect.” ― Anaïs Nin HAPPY READING!!
ZOYA NAAZ PGP/SS/13-15
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TABLE OF CONTENTS S.No
Topic
Page Numbers
01.
A Journey that started in 1928
04-05
02.
Verizon in talks with Netflix
06
03.
Discreet Diaries
07
04.
Woman Empowerment – A Walk to Equality
09-12
05.
Performance Development
13
06.
Education; aiding modern India
14-15
07.
Kent RO in the Water war
17-19
08.
A Journey from Injustice to Justice
20-24
09.
Caricature’istic
25
10.
Frozen frames
26
11.
It’s time for Ole Ola – FIFA ‘14
28-29
12.
A Classic out of time – Hockey
30-32
13.
Einstein’s Popcorn
33-36
14.
Are you a Good Friend?
38-39
15.
Movie Magic
40
16.
The Global Renaissance woman
41-42
17.
Recurring Ripples
44-47
18.
Grapevine
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BUSINESS
“Be a King. Dare to be Different, dare to manifest your greatness.” -Jaachynma N.E. Agu
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“A JOURNEY THAT STARTED IN 1928...” We all grew up watching Mr. Mickey Mouse, Ms. Minnie Mouse, Mr. Donald Duck etc. They were supposed to be our favourite cartoon characters. It was just not us who were enthralled by these characters but, even our parents were privileged to grow up watching them. All thanks to Mr. Walt Disney who created Mickey Mouse in the year 1928. Walt is also known as the man behind the Magic Kingdom. “Disney” is one of the most recognised brands in the world. He was the reason behind hundreds of animated cartoons and countless feature films. From sketching a rabbit to running a multi – billion empire the entire credit goes to Mr. Walt Disney. In his early years, Disney was born in 1901 and was an ardent artist. During the World War I, at the age of 16, He drove an ambulance where he drew his cartoons. Later he started working as an advertising cartoonist in Kansas. He then moved to California and joined hands with his brother, Roy. Like Apple, This was another brand that started in a garage; the brothers borrowed a little amount and had set up a studio. They started a series of Black and white cartoons and added some noises made by them. He first sketched a rabbit and named it as Oswald for Universal Studios. Later due to monetary reasons, he quit drawing Oswald, but still the series continued. Talking about his Entrepreneurial Spirits, Disney first sketched a silent carton called Plane Crazy that also featured Mickey Mouse. But, with the advent of sound, everything changed. Disney delayed Plane crazy and produced a second Mickey Mouse but with sound. Steamboat Willie was released in 1928 and was the first animated film with synchronized sound. Despite the success, the brothers needed cash, and started licensing the mouse for $300. Disney started using the newest technology for his films. He won his first Academy Award in 1932 for the animated short “Flowers and Trees”. He won 26 Academy awards over the course of his career, the only man to bag the most number of academy awards. He later went out to sketch Goofy and Donald duck and many more. Due to his believe in feature length films, he gave birth to Ms. Snow white and released “Snow White and the Seven Dwarfs” in 1937. It was the first feature film in Technicolor and had cost nearly $1.5 million.
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Shifting the Focus on the growth of the company, Wondering! How he actually grew year after year just with the help of animation? He soon realized his strength was in story design and not in his animation. By then, the brothers were successful in building a studio in California. They had employed more than 1,000 employees including animators. Following the success of Snow White, Disney released Pinocchio and Fantasia in 1940, Dumbo in 1941 and Bambi in 1942. The late 1930s and early 1940s were difficult for American businesses. Disney was able to survive these years and didn’t release any movie for a long period of time. After World War II, he re-released and generated revenue. And then, the next big film released in 1950 and it was Cinderella. Like any other company, Disney diversified production beyond cartoons and formed Buena Vista Distribution after the release of their first live – action film, Treasure Island in 1950. Later they could continue to churn movies with their in-house distribution, thereby, reducing the distribution cost. Later the success was followed by hits such as Swiss Family Robinson in 1960 and Mary Poppins in 1964. Slowly, they started capturing the small screen with programs like Mickey Mouse club in 1955 Treasure Island, Disneyland and One hour in wonderland. He later employed a unique strategy to make the theme park that was developed in secret, under WED Enterprises. He called for several corporate sponsorships to subsidize costs. He then, came up with a second theme park which contained Disney’s vision of future urban community and was called “EPCOT – Experimental Prototype Community of Tomorrow”. Like star has to fade into cracks of dawn, Walt Disney passed away in 1966; 16 years before the inauguration of Epcot CENTER. Time magazine named “Disney” as one of the most important people of 20th century and revealed a darker side of the man who brought happiness to many.
ZOYA NAAZ PGP/SS/13-15
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�VERIZON IN TALIKS WITH NETFLIX� As the debate rages on about the quantum of network neutrality that is being maintained today, more so because of a recent bandwidth sharing deal between Netflix (NASDAQ:NFLX) and Comcast (NASDAQ:CMCSA), Verizon (NASDAQ:VZ) also doesn't want to be left behind to provide Netflix (NASDAQ:NFLX) services through its platform to customers. With the largest video streaming service provider Netflix (NASDAQ:NFLX) collaborating with the largest Internet Service Provider Comcast (NASDAQ:CMCSA) by paying it a fee to ensure direct streaming of its services to residential and miscellaneous customers, we see that the internet realm is no longer a level playing field, with network neutrality being the order of the day till a few years back among all the stakeholders.
Lowell McAdam, CEO of Verizon (NASDAQ:VZ), another significant ISP, quoted that the talks with Netflix (NASDAQ:NFLX) have been going on since a year, and there is speculation amidst little information being divulged by the former, that there was a good opportunity being created for a deal to be struck between them, not disclosing the exact date for the same. He went on to claim that investments have to be made especially by big data consumers(in this case Netflix (NASDAQ:NFLX)) to keep and augment the upkeep and network upgrades that regularly keep taking place. If all goes well, Netflix (NASDAQ:NFLX) could be entering into this pay-to-use agreement, eliminating routing of traffic through third parties who could potentially slow down the otherwise direct streaming to the ISP and eventually to target users. Unfortunately, his statement is not well placed and would not satisfy critics who speak upon hard evidence that Internet Service Providers like Verizon (NASDAQ:VZ) are not very keen and do not regularly update their network, thus proving to be unnecessary bottlenecks in what could be better streaming of services like Netflix (NASDAQ:NFLX) . One could only wait and watch how this paradox would unfold and hope that it turns out in favour of the end users. Another important competitor in this domain, AT&T (NASDAQ:T) , is also in talks with Netflix (NASDAQ:NFLX) to provide a similar kind of direct-streaming service for Netflix (NASDAQ:NFLX).
BENJAMIN TAYLOR IIPM ALUMNI Page | 6
“DISCREET DIARIES” 1. Steve Jobs’ annual salary was $1, just enough to keep company health benefits. 2. The first owner of the Marlboro Company died of lung cancer. 3. The most productive day of the working week is Tuesday. 4. Yahoo! was originally called ‘Jerry’s Guide to the World Wide Web’. 5. Warner Chappel Music owns the copyright to the song ‘Happy Birthday’. They make over $1 million in royalties every year from the commercial use of the song. 6. The creator of the Nike Swoosh symbol was paid only $35 for the design. 7. Originally, Nintendo was a playing card manufacturer. 8. Energy is being wasted if a toaster is left plugged in after use. 9. The average working person spends less than 30 seconds a day in meaningful communication with their children. 10. The average person uses 13 different methods to control and manage their time. 11. The average person gets 1 interruption every 8 minutes, or approximately 7 an hour, or 5060 per day. The average interruption takes 5 minutes, totalling about 4 hours or 50% of the average workday. 80% of those interruptions are typically rated as “little value” or “no value” creating approximately 3 hours of wasted time per day. 12. By taking 1 hour per day for independent study, 7 hours per week, 365 hours in a year, one can learn at the rate of a full-time student. In 3-5 years, the average person can become an expert in the topic of their choice, by spending only one hour per day. 13. 20% of the average workday is spent on “crucial” and “important” things, while 80% of the average workday is spent on things that have “little value” or “no value”. 14. In the last 20 years, working time has increased by 15% and leisure time has decreased by 33%. 15. A person who works with a “messy” or cluttered desk spends, on average, 1 ½ hours per day looking for things or being distracted by things or approximately 7 ½ per workweek. ‘Out of sight, out of mind”. When it’s in sight, it’s in mind. 16. 60% of meeting attendees take notes to appear as if they are listening. 17. 40% of working people skip breakfast. 39% skip lunch. Of those who take a lunch break, 50% allow only 15 minutes of less. 18. It takes approximately 30 days to establish a new physical or emotional habit. 19. The average American watches 28 hours of television per week. 20. The average worker gets 6 hours and 57 minutes of sleep per night. 21. The average worker spends 35 minutes per day commuting. 22. 1 hour of planning will save 10 hours of doing. Page | 7
EDUCATION
“Education: the path from cocky ignorance to miserable uncertainty.” - Mark Twain
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“WOMAN’S EMPOWERMENT – A WALK TO EQUALITY” India is a country of contradictions. Central to the contradiction are the Indian women; for not only are they the most oppressed but also the most open-minded, expressive and possibly even the most liberated. History tells us that although India had a reputation for respecting woman, including treating her as a goddess, at the same time they were also ill treated. There was no equality between men and woman, as they had no right to speak, to explore or have innovative ideas. It was only after the twentieth century that the status of women in India underwent a noticeable change. Today, we can find women occupying several respectable positions in all walks of life. Yet, they are not free from harassment and discrimination. In fact, gender discrimination, acid throwing, domestic violence due to dowry, rape, harassment and a range of others make up a large part of womanly woes in India.
Women yearn to be treated as equals and this can only come to pass if there is a channelized route for the empowerment of women. Thus, it is not really surprising that women empowerment in India is a fiercely discussed subject with no real answer looming in the horizon, aside from increasing our efforts to continually targeting the root of all the violence and animosity towards women. 1. What do you mean by empowerment and why is it necessary? Empowerment has become one of the most widely used developmental terms. Yet, it is one of the least understood in terms of how it is to be measured or observed. For instance, Empowerment may be defined in simple terms as “Giving someone the authority or power to do something”. Broadly speaking, however, empowerment refers to increasing the spiritual, political, social, educational, gender, or economic strength of individuals and communities. Although, Indian government has passed several acts and come up with several schemes to empower women of India, they are still discriminated and excluded from all forms of social, political, economic participations and have limited access to education and reproductive healthcare.
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2. What is gender equality and how does it influence empowerment of a woman? When both women and men enjoy equal prospects, outcomes, privileges and responsibilities in all forms of social environment, it is referred to as gender equality. It can only thrive, when both the sexes are capable of sharing the authority and control; have an equal chance at financial autonomy (by way of work or business); benefit from equal right to education and the prospects for developing individual goals. It also gives women more independence to run their personal lives and sustainable development.
KEY ISSUES There are numerous issues that are currently afflicting the focus on women’s rights in India. Addressing women’s issues also requires recognizing that women are a diverse group, in the roles they play as well as in characteristics, such as age, social status, urban or rural orientation and educational attainment. Although women may have many interests in common, the fabric of their lives and the choices available to them may vary widely. Aiming for these concerns will freely encourage the empowerment of women in India. Some of these are explained below.
Educational Empowerment
Educational status of women Despite the fact that the country has developed very rapidly from the time India attained its independence, there still remains a severe gap between men and women, where education is concerned. Rate of literacy among men in India is 76%, whereas it is no more than 54% among women (according to the 2001 census data). An illiterate woman is at the mercy of her husband, brother and father from the time of her birth till she dies.
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Additionally, the norm of our culture is such that the man of the family is the quintessential decision maker of the family and this is slowly deteriorating the society in our country. Eliminating this breach and enlightening women about their proper position in the world is an action that will single headedly collapse the wall of prejudice, neglect and abuse. A highly educated woman is strongly associated with lower infant mortality and fertility, and better chances at education and economic opportunity for her children.
Economic Empowerment
Poverty is one of the greatest threats to the empowerment of women and is as important as eradication of illiteracy. Currently, a third of our countries population survives on less than 1.25USD per day and the GINI index keeps increasing bit by bit over the years, signifying that the disparity in the sharing of wealth in the country is escalating, presently suspended around 33.9. Advancing women’s economic empowerment is directly proportional to promoting gender equality, poverty abolition and comprehensive economic development of women. Indian women are excessively influenced by poverty, prejudice and mistreatment to have any chance at contributing to the economy of India. As a result, they are frequently found in insecure, low-paying jobs, (i.e domestic helps) with restricted access to properties, such as land and finance. Consequently, they have very little time for determining economic and societal policies and even if they do manage to get a job their incomes are usurped by the man of the house. Furthermore, as women are too involved in household work, they seldom have time for economic pursuits. Therefore, it’s only safe to conclude that, women can follow their dreams and fulfil their aspirations without sexual exploitation and domestic abuse, provided poverty does not hang like sword around their neck.
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Health & Safety Empowerment The empowerment of women in a country maybe estimated by the amount of health and safety measures undertaken for their welfare in the country. In India women are physiologically and socially more susceptible than men to the many major health problems, such as maternal mortality and morbidity. Although it’s something that can be prevented, not much has happened in this area in term of providing information, services and conditions to help women protect their reproduction health. This can be largely attributed to the gender-based bias and infringement of women’s rights to health and life. The 2009 UNICEF report sheds some light on the shocking status of new mothers in India. The maternal mortality report of India reveals about 301 deaths per 1000, with approximately 78,000 women in India dying of childbirth problems in that same year alone. This figure may have been compounded many times over by the rapidly increasing population of the country by now. Although, numerous government/NGO plans in the country are already underway to solve the health and safety problems that women have, poverty and illiteracy form the major hurdle in attaining this goal. Therefore, empowerment of women may only be embarked on when the health and safety together with freedom from poverty and illiteracy is assured.
Empowering Woman: The way forward Women empowerment can only truly be comprehended if there is a total turnaround in the way people think and act. In fact, some of the ways that a women’s empowerment can be bought about is by endorsing, their wellbeing, increasing their consciousness towards their rights, supporting their rights to social, legal and political frameworks, promoting their contributions in these frameworks and finally conceding power over to them in social, legal and political frameworks As some would say, “We cannot all succeed if half of us are held back”. Therefore, its high time we wake up to a world that is progressing in the direction of equal opportunity and impartiality. The faster we come to terms with that, the better. Dr.Rashmi C. Vinayak Project Lead Kentron Biotechnology Pvt. Ltd
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“Impact of Regularity and Participation on Student Overall Performance and Development” Performance and Development means to make active to cause to unfold gradually by a process of growth. The journey to develop at the collegiate level could be thought of as being derived from the need to grow and succeed academically and intellectually, the need to expand knowledge and experience, and the need to gain immensely from one’s college experience. Researchers indicate that attendance is statistically significant in explaining class grade and overall performance of the students. Students who miss too many classes end up doing poorly with drawing or requiring significant help in the form of one-on-one meeting or tutoring in order to catch up. They also increase their odds of a poor grade in a given course. So class attendance is very crucial for a better performance. Required attendance can be a successful means of improving the value added of any course. It is overly simplistic to attribute to low achievement to low attendance or to assume that higher attendance will necessarily result in higher grade. Previous studies show that attendance in the classes during teaching sessions has a direct impact on the performance of the students in the exams. Significant learning occurs during lectures. Thus regularity has a direct impact on performance in the exams. Student participation in the college activities positively affects student learning and development. Department plays an intricate role in providing quality leadership opportunities by which students can learn a number of transferable skills. These skills are positively related to a student’s ability to impact other students and help to develop these skills in others. Extracurricular activities provide a setting to become involved and to interact with other students, thus leading to increased learning and enhanced development. By working together with other individuals, students learn to negotiate, communicate, manage conflict, and lead others. Taking part in these out-of-the-classroom activities helps students to understand the importance of critical thinking skills, time management, and academic and intellectual competence. Participation in activities helps students mature socially by providing a setting for student interaction, relationship formation, and discussion. Working outside of the classroom with diverse groups of individuals allows for students to gain more self-confidence, autonomy, and appreciation for others' differences and similarities. SANDHYA SREE HOD of Computer Science St. Pious X Degree & P.G College for Women Page | 13
“EDUCATION; AIDING MODERN INDIA” Both Sataya Nadella, who succeeded Steve Ballmer at Microsoft in February, and Rajeev Suri, who was appointed as Nokia’s new chief Executive Officer this month, are alumni of Manipal Institute of Technology, now being called “the other MIT”. While Indian engineers from institutes other than the Indian institutes of Technology (IIT) are now going to places where no IITian has gone before IITians like Arvind Kejriwal and Ashok Khemka, whose education was funded by Indian taxpayers, are redefining Indian politics and administration. On the other hand, engineers like Mr.Nadella and Mr.Suri, whose education did not burden the tax payer, are attempting to redesign software and cloud computing on a global scale. Others whose education has been privately funded continue to remain true to the disciplines that they were trained for. They are the backbone of the Indian Technical process.
Privately funded institutions: India may have to stage where it needs to invest in upgrading its school education. Professional education could, on the other hand be largely privatized, and public-funded higher education could be made available to the talented poor in the form of scholarships and monetary assistance. Privately funded professional institutions started as unintended consequences of two social evils: dowry and cast /community - based reservations. The home of capitation fee, Manipal, was earlier part of the Madras presidency. Madras’ cast/community - based reservations date back to British period. Faced strong self-respect movement, British administrators decided that all communities should be represented in educational institutions. The solutions of this problem of reservation were provided by Dr.T.M.A.Pai of the academy of general education. Rather than waiting for government to fund such colleges and in which seats can be increased, Dr.Pai said college can be successfully founded and run if professional education could be paid for by parents of aspiring professionals.
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Finally with help of advertisements, in 1953 Kasturba Medical College came into existence with 100 students. The Medical College was a resounding success and is the foundation of world Class University today. The Manipal Institute of technology followed in 1957 to replicate the same formula of creating privately funded students. This raises the question of whether it is time for the government to seriously consider withdrawing from funding higher education at the professional level and leave it entirely to the private sector, except for certain percentages of seats. In 2002, an 11-judge Bench of the Supreme Court, in the aptly titled TMA Pai Foundation case, opened the door to the privatization. Chief justice Kirpal, who was speaking for the majority, wrote: “It is well established all over the world that those who seek professional education must pay for it. The number of seats available in government and government – aide colleges is very small compared to the number of persons seeking admission to themedical and engineering colleges. All those eligible and deserving candidates who could not be accommodated in government colleges would stand deprived of professional education. This void in the medical and technical education has been filled by institutes that are established in different place with the aid of donations and the active part taken by public-minded individuals. ” The concept of management quota and governmental control of admissions has now crept into primary education with the right to education act. The problem with the legislation is that courts then inevitably get dragged into questions of interpretations and constitutionality.
Legislation at the central level: A new government may need to look at the issues afresh with a focus on maximum governance and minimal governmental control. A good beginning would be to reduce legislation ant the central level and encourage states to follow the suit. A uniform policy at the central level should focus on the access to higher education and not on any “right” to education. URVASHI TYAGI PGP//WIN/13-15
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SOCIAL “We refuse to turn off our computers, turn off our phone, log off Facebook, and just sit in silence, because in those moments we might actually have to face up to who we really are.� -Jefferson Bethke
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“CAN KENT RO WIN THE WATER WAR?” These days, The Dream Girl and her daughters might have faded on the large screen but they are successfully ruling the small screen. They recently made their presence in Kent RO advertisement. Hema Malini has been signed as the brand ambassador of Kent RO and dominates the head quarters in Noida. The walls, alcoves and offices are embellished with posters and photographs of the Bollywood actress. Kent RO, India’s Second – largest water purifier company. A company that went out to become a 600 crore giant in 2014 from a 25 crore firm in 2005. It all started by Mr. Mahesh Gupta, the chairman of Kent RO, he worked amateurishly on Reverse Osmosis. Reverse Osmosis, a purification technology that eliminates salt particles and effluent materials from water. Back in 1990s, the water purification market was dominated by ultraviolet purifiers and the reverse osmosis was irrelevant back then. Taking this into consideration, Mr. Gupta launched his company 14 years ago. Since then Eureka Forbes continued to be the market leader. Today, Kent has a market share of 30% in the RO space whereas Eureka Forbes has 36%. In the past few years, Companies like Tata chemicals, Panasonic, LG and HUL have entered the RO purifier market, posing a threat to Kent. Surrounded by the new prototypes of RO purifiers, the mechanical engineer from IIT Kanpur, Mr. Gupta, appears to be unruffled by the growing competition. He says “The penetration of water purifiers is 4 percent, of which RO water purifier penetration must be about 1 percent, which leaves room for all of us to grow.” According to Technopak Advisors, the purifier market is pegged at about Rs. 3500 crores and is growing at a rate of 20% every year. Kent has been expanding faster than the market, with a compound annual growth of 30% since 2005. Since the other companies that have entered the market with have high marketing and brand recall as well as R&D raise has shifted Kent from the number two spot. With a goal to enter the 1000 crore club in the next two years, the above threat has forced Kent to work harder in order to retain the second spot in the market. The add on advantage for other brands such as TATA Chemicals and Panasonic is brand recall. “There is a generic trust attached to the Tata name,” says Parag Gadre, head, water purifier business at Tata Chemicals. In 2014, Tata launched RO purifiers in Kolkata and Bangalore, with an objective to have a presence in 25 cities in the upcoming months. “Over
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the next 6-9 months, we will launch products at both lower and higher price points,” he says. Thereby, targeting Kent ahead of the pack. Down the Memory lane, The 60 year- old began his career with Indian Oil in 1978. In 1998, his children suffered from Jaundice, a water-borne disease. He searched for a good purifier in the market and failed to find one. Then, He thought of importing parts from Taiwan and made a purifier for himself by adopting the RO technique. This paved its way to a whole new market. He started manufacturing water purifiers at his oil factory, with a capital of 5 lakh. The very first purifier had cost him Rs 50,000. He initially started selling it at Rs. 20,000. Today, the company manufactures 4.5 lakh purifiers each worth Rs 16000 – 18000. The manufacturing takes place at Rourkee, Uttarakhand. Besides putting in a young plant in Noida, within a couplet of two years. Kent knew in order to rule the market; it should build brand equity and create awareness about the RO technology. It was successful in doing so, by signing Hema Malini as a brand advisor. “We have become synonymous with RO purifiers. Even today, my biggest challenge is educating customers about the importance of an RO purifier. The government doesn’t want to educate customers because if they do so, it will be seen as their failure to provide good drinking water,” says Gupta. In order to do so, Kent spends 15% of his revenue on marketing. Pragya Singh, associate Vice President at TechnoPak, says, Kent was successful in building trust through its media campaign but need to be alert to growing competition.
In order to win the water war, Gupta made use of Kent’s technical superiority and innovation. The company has introduced 20 different models till date. “We have filed five patents in the last five years or so, and three have been granted. Our products have been certified by the National Sanitation Foundation and the Water Quality Association (WQA), which have a very stringent certification process,” he says. Gupta’s son Mr. Varun is quite confident over the victory in the water war as he believes; Kent always triumphed in placing itself better compared to their competitors when it comes to identifying consumer needs. The patents are related to different processes for water filtration and new technologies. He, however, underestimating the long existence of others, who always excelled in innovation. For instance, Panasonic entered the market two years ago and introduced an alkaline technology that removes the water’s acidic content. Page | 18
Eureka Forbes has a share of 54% in the overall water purifier market and has filled 45 patents uniformly. “We have over 110 certifications from leading laboratories including an endorsement from the Indian Medical Association. Globally, we received WQA’s certification 10 years before Kent got it,” says Marzin R Shroff, CEO, direct sales and senior vice president, marketing, Eureka Forbes. Luminous Water Technologies, a new entrant, launched Livpure RO, had already claimed 10% of the market share. Mr. Rakesh Malhotra, founder – chairman, states, “no company is technically superior.” Basically, Kent is counting on retaining the old customers and acquiring new ones. One of the toughest challenge is after – sales service. “This is a product that if it breaks down, you really can’t live without. A quick turnaround time is a key factor in customer service and we have an established service network,” he says. Kent successfully has 800 – 900 franchised service centres and about 5000 – 6000 technicians across the country. It is looking forward to strengthen its presence in the tier II cities. Metros such as Delhi, has the highest water purifier penetration in the country at 35%. For instance, Bihar is Kent’s fastest growing market. This gives an indication of how and where the growth lies for the company and their competitors.
ZOYA NAAZ PGP/SS/13-15
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“A JOURNEY FROM INJUSTICE TO JUSTICE” Asian countries have centuries-old histories of existence of gendervariant males - who in present times would have been labeled as 'transgender women'. India is no exception. Kama Sutra provides vivid description of sexual life of people with 'third nature' (Tritiya Prakriti). In India, people with a wide range of transgender-related identities, cultures, or experiences exist – including Hijras, Aravanis, Kothis, Jogtas/Jogappas, and Shiv-Shakthis. Often these people have been Part of the broader culture and treated with great respect, at least in the past, although some are still accorded particular respect even in the present. But the conditions of these people have changed today. They don’t get that respect today which they used to get before. Transgender people are targets of discrimination in many areas of their lives; this marginalization exposes them to tremendous social and economic insecurity. They face problems in every face of their life, whether it is social, economical or political.
A. HIV AND HEALTH-RELATED RISKS HIV and STI are prevalent among transgender populations in India. According to a survey, the estimated size of MSM (Men who have sex with men) and male sex workers in India (latter presumably includes Hijras/TGcommunities) is 2,352,133 and 235,213, respectively. No reliable estimates are available for Hijras/TGwomen. HIV prevalence among MSM populations was 7.4% against the overall adult HIV prevalence of 0.36%. Until recently, transgender were included under the category of MSM in HIV sentinel serosurveillance. A recent study among transgender women has indicated a very high HIV prevalence ranging from 17.5% to 41% among themselves. A study conducted in Mumbai, STI clinic reported very high HIV seroprevalence of 68% and high syphilis prevalence of 57%, among Hijras. In Southern India, a study documented a high HIV seroprevalence of 18.1% and Syphilis prevalence of 13.6% among the Hijras. A study conducted in Chennai documented high HIV and STI prevalence among Aravanis: 17.5% diagnosed positive for HIV and 72% had at least one STI (48% tested seropositive for HSV-1; 29% for HSV-2; and 7.8% for HBV). Published data on sexual risk behaviours of Hijras/TG women are limited but available data indicate high risk sexual behaviours. Page | 20
I.
Mental health:
Mental health needs of Hijras/TG communities are barely addressed in the current HIV programs. Some of the mental health issues reported in different community forums include depression and suicidal tendencies, possibly secondary to societal stigma, lack of social support, HIV status, and violence-related stress. Most transgender, especially youth, face great challenges in coming to terms with one's own gender identity and/or gender expression which are opposite to that of the gender identity and gender role impose on them on the basis of their biological sex. They face several issues such as: shame, fear, and internalized transphobia; disclosure and coming out; adjusting, adapting, or not adapting to social pressure to conform; fear of relationships or loss of relationships; and self-imposed limitations on expression or aspirations.
II.
Alcohol and substance use:
Available evidence suggests the need to address alcohol and substance use among Hijras/TG communities. An unknown but significant proportion of Hijras/TG communities consume alcohol possibly to forget stress and depression that they face in their daily life. Hijras provide several reasons justifying their alcohol consumption that range from the need to 'forget worries' (because there is no family support or no one cares about them) to managing rough clients in their sex work life. However, alcohol use is associated with inability to use condoms or insist their clients to use condoms, and thus increase risk for HIV transmission and acquisition.
B. EXCLUSION FROM SOCIAL AND CULTURAL PARTICIPATION I.
Exclusion from family and society:
In general, Indians tolerate, accept, and respect a wide range of differences in cultures, religions, languages, and customs. Despite, Indian society's general climate of acceptance and tolerance, there appear to be limited public knowledge and understanding of same sex sexual orientation and people
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whose gender identity and expression are incongruent with their biological sex. Human rights violations against sexual minorities including the transgender communities in India have been widely documented. Most families do not accept if their male child starts behaving in ways that are considered feminine or inappropriate to the expected gender role. Consequently, family members may threaten, scold or even assault their son/sibling from behaving or dressing-up like a girl or woman. Some parents may outright disown and evict their own child for crossing the prescribed gender norms of the society and for not fulfilling the roles expected from a male child. Parents may provide several reasons for doing so: bringing disgrace and shame to the family; diminished chances of their child getting married to a woman in the future and thus end of their generation (if they have only one male child); and perceived inability on the part of their child to take care of the family. Thus, later transgender women may find it difficult even to claim their share of the property or inherit what would be lawfully theirs. Sometimes, the child or teenager may decide to run away from the family not able to tolerate the discrimination or not wanting to bring shame to one's family. Some of them may eventually find their way to Hijra communities. This means many Hijras are not educated or uneducated and consequently find it difficult to get jobs. Moreover, it is hard to find people who employ Hijras/TG people. Some members of the society ridicule gender-variant people for being 'different' and they may even be hostile. Even from police, they face physical and verbal abuse, forced sex, extortion of money and materials; and arrests on false allegations. Absence of protection from police means ruffians find Hijras/TG as easy targets for extorting money and as sexual objects. A 2007 study documented that in the past one year, the percentage of those MSM and Hijras (n=75) who reported: forced sex is 46%; physical abuse is 44%; verbal abuse is 56%; blackmail for money is 31%; and threat to life is 24%.
24% 46%
Forced sex Physical abuse
31%
Verbal abuse 44% 56%
Blackmail threat to life
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II.
Exclusion from political participation:
These transgender never got the right to vote or to contest in election. If any of them has voter’s ID card they are still not considered valid because of their gender issues. Legal issues can be complex for people who change sex, as well as for those who are gender-variant. Legal issues include: legal recognition of their gender identity, same-sex marriage, child adoption, inheritance, wills and trusts, immigration status, employment discrimination, and access to public and private health benefits. Especially, getting legal recognition of gender identity as a woman or transgender woman is a complicated process. Lack of legal recognition has important consequences in getting government ration (food-price subsidy) shop card, passport, and bank account.
C. EMPLOYEMENT CHALLENGES According to a survey conducted by the National Center for Transgender Equality and the National Gay and Lesbian Task Force,Forty-seven percent (47%) of survey respondents experienced an adverse job action because they are transgender—they did not get a job, were denied a promotion or were fired— that directly impacted their employment status. A staggering number of the people surveyed, 26%, lost their jobs due to their gender identity/expression. Ninety-seven percent (97%) have experienced mistreatment, harassment, or discrimination on the job including: invasion of privacy, verbal abuse, and physical or sexual assault. On the basis of this survey, the direct negative effect of employee discrimination was on their housing stability. 26% of them say that they had to find different places to sleep for short periods of time, 25% had to move back in with family members or friends, 19% were homeless, and 11% had been evicted. An Example of other states Tamil Nadu Aravanigal (Transgender women) Welfare Board: A landmark initiative In a pioneering effort to address the issues faced by transgender, the government of Tamil Nadu established a transgender welfare board in April 2008. It is the first of its kind by any state government in India. Social Welfare minister serves as the president of the board. This effort is touted to be the first in India and even in the whole Asia-pacific region. The board would potentially address a variety of concerns of transgender that includes education, income generation and other social security measures. As a first step, the board has conducted the enumeration of Transgender populations in all 32 districts of Tamil Nadu and in some places identity cards - with the gender identity mentioned as “Aravani” - are being issued. The government has also started issuing ration cards for transgender. In Page | 23
addition, Tamil Nadu government issued a government order in May 2008 to enroll transgender in government educational institutions and to explicitly include 'other' or 'third gender' category in the admission forms. Furthermore, only in the state of Tamil Nadu, in collaboration with the Tamil Nadu Aravanigal Welfare Board, free sex re-assignment surgery is performed for Hijras/TG in selected government hospitals.
D. RISE OF HOPE They were denied justice at every turn, but finally their miseries came to an end when Supreme Court of India approved the article 377 and were legalized of being considered as third gender. Now they have a right to vote, a right to contest in elections and a right to education and more importantly, a right to be considered as “Human�.
URVASHI TYAGI PGP/WIN/13-15
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“CARICATURE’ISTIC”
“The bitterest tears shed over graves are for words left unsaid and deeds left undone.” ― Harriet Beecher Stowe "We have decided to prepare for polls. In the coming weeks we will hold a lot of sabhas, apologise to Delhi's citizens and convince them to give us a clear majority so that we can form the country's first corruption-free government." - Mr. Kejriwal
Website Courtesy: twitter.com Picture Credits: Anonymous
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“FROZEN FRAMES”
“Happiness exists everywhere; we just need to find it.”
Equipment used: Nikon D3100 with Tamron 70-300 mm (f/4-5.6) Aperture: f/5.6 Shutter Speed: 1/320 ISO: 400 While Balance: Cloudy Location Courtesy: Hyderabad, India
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POLITICS SPORTS
“Theamiracle “Be King. Dare isn'ttothat be I Different,The finished. dare miracle to is manifest that I hadyour the courage to greatness.” start.” -Jaachynma -John Bingham N.E. Agu
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“IT’S TIME FOR ‘OLE OLA’ – FIFA ‘14” The battle for pride just got better The entire world has probably got subscriptions to their favorite HD channels, for the most awaited and decorated sporting tournaments known to mankind. Yes, the FIFA World Cup’2014 is a week away, beginning from the 12th June to the 13th of July. Brazil stages the 20th FIFA World Cup final tournament in the summer of 2014, with 32 nations competing including 13 from Europe. Last time winners and title favorite Spain eye the title with complete dedication and are all set to hit the bulls eye, as hosts and counterfavorite Brazil, the winners of the FIFA Confiderations Cup last year, are among the most promising sides.The national teams of 31 countries advanced through qualification competitions that began in June 2011 to participate with the host nation Brazil in the final tournament. A total of 64 matches are to be played in twelve cities across Brazil in either new or redeveloped stadiums, with the tournament beginning with a group stage. For the first time at a World Cup Finals, the matches will use goal-line technology. The official ball of the 2014 World Cup will be the Adidas Brazuca. The name was selected by a public vote that received response from more than 1 million Brazilian football fans; "Brazuca" received over 70 per cent of the vote. It is produced by Adidas, the official FIFA World Cup match ball supplier since 1970. Forecasts on the eve of the tournament estimate the cost to the Brazilian government will be $14 billion. FIFA is expected to spend $2 billion on staging the finals, with its greatest single expense being the $576 million prize money pot. Coming to media, for a fourth consecutive FIFA World Cup Finals, the coverage will be provided by HBS (Host Broadcast Services), a subsidiary of Infront Sports & Media.
Sony has been selected as the official equipment provider and has built twelve high definition production 40-foot-long containers, one for each tournament venue, to house the extensive amount of equipment required. Each match will utilize 37 standard camera plans, including Aerial and Cablecam, two Ultramotion cameras and dedicated cameras for interviews. The money part of it, total prize money on offer for the tournament was confirmed by FIFA as US$576 million (including payments of Page | 28
US$70 million to domestic clubs), a 37 percent increase from the amount allocated in the 2010 tournament.[15] Before the tournament, each of the 32 entrants will receive US$1.5 million for preparation costs. Once at the tournament, the prize money will be distributed as follows: US$8 million – To each team eliminated at the group stage (16 teams) US$9 million – To each team eliminated in the round of 16 (8 teams) US$14 million – To each team eliminated in the quarter-finals (4 teams) US$20 million – Fourth placed team US$22 million – Third placed team US$25 million – Runner up US$35 million – Winner Any major event is incomplete without marketing, and FIFA plays the big show, always. The marketing of the 2014 FIFA World Cup includes sale of tickets, support from sponsors and promotion through events that utilize the symbols and songs of the tournament. The mascot of the tournament is an armadillo named FulecoIt is at the same time the most popular merchandise with the caxirola, a percussion instrument produced for the spectators. The official song for the tournament will be "We Are One (Ole Ola)" by Pitbull, Jennifer Lopez and Claudia Leitte.
FIFA is all set to leave a mark, yet again. As all teams strive to get them decorated in The Hall Of Fame, with the FIFA World Cup Trophy sets out in a few countable days henceforth. The stage is set, the fans are ready, the adrenaline, the nail biting, the goose bumps, the celebrations and the tears of happiness and sorrow, the game is about to begin and everyone out there have three words going on as they hold on to their TV remotes and wearing their supporting jerseys …Bring It On!
MUKHPREET KHURANA UGP/SS/13-16
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“A CLASSIC OUT OF TIME – HOCKEY” Being a hockey player and Ex-coach, I feel sad about the Indian Hockey scenario in our country….Through this article I just wanted to share how, when and what happened to our national game our the past decades – “Hockey” Hockey is one of the world’s most ancient games. It is older than even the ancient Olympic Games. The British Empire made hockey popular in the Indian sub-continent in the late nineteenth century. The first hockey club was formed in Calcutta in 1885. There were no major national tournaments during that time. In 1895, Beighton Cup in Calcutta and Aga Khan Tournament in Bombay were organized. In the early twentieth century, Hot Weather Tournament of Lahore became popular too. Although these tournaments got a considerable amount of media coverage and patronage, India did not have any governing body for hockey. On 7th November, 1925 all the hockey associations and clubs congregated in Gwalior. This meeting led to the formation of Indian Hockey Federation (IHF). The Indian players got the international exposure after the formation of IHF. India’s first international tour was to New Zealand. India played 21 matches, won 18, lost one and drew two matches. They scored 192 goals in those matches and Dhyan Chand’s hockey skills befuddled the opposition in every game.
Making its Olympic debut at the 1928 Amsterdam Games, Indian hockey team cruised home to its first Olympic gold, without conceding a single goal. The hallmark of this ruthless domination was the wizardry of Indian hockey legend - Dhyan Chand, who mesmerized the Amsterdam crowd with his dazzling skills. From 1928 to 1956, the Indian hockey juggernaut won six straight Olympic gold medals, while winning 24 consecutive matches. During this time, India scored 178 goals conceding only 7 in the process.
The Golden Age of Hockey When India loomed large in world hockey and produced some of the finest players the game has ever seen. During this dominance, one name that clearly comes to mind is Balbir Singh. For almost three decades, Indian team had about five players with the same name. The first Balbir Singh played with the great Indian teams of 1948, 1952 and 1956. He reached the pinnacle of success at Helsinki in 1952 when Page | 30
he scored five goals in a 6-1 gold medal victory over the Netherlands. The four later Balbir Singhs played with the later Indian champions. The Indian stranglehold over the Olympic hockey gold came to an end, when Pakistan defeated India in the final of the 1960 Rome Olympics. However, the record created by India is likely to stand strong through ages, as no other country has ever managed to come close to it, leave about beating it. Talking about some of the legendary and outstanding players of Indian hockey, Dhyan Chand, K.D. Singh, Dhanraj Pillay and Dilip Tirkey are some names that come to mind instantly. Thanks to their exceptional gaming technique and enduring enthusiasm, the position of India in the field of hockey achieved new heights. In 1956, at the age of 51, he retired from the army with the rank of Major. After he retired he coached for a while and then settled in his beloved Jhansi. However, the last days of Dhyan Chand were not very happy, as he was short of money and was badly ignored by the nation. Once he went to a tournament in Ahmedabad and they turned him away not knowing who he was. He developed liver cancer, and was sent to a general ward at the AIIMS, New Delhi. Despite the ever-growing popularity of cricket, Hockey has managed to still be the National Game of India. The end of its glory were perhaps the result of the death of the star hero Dhyan Chand, the introduction of Astroturf (still a rarity in India) and the migration of many hockey-playing Anglo Indians to Australia. Recently, the few wins have rekindled the interest of the Indians in the forgotten game and have managed to grab a little bit of attention to the hockey sport team starts such as Dhanraj Pillay. The black magic Indian touch and their ball juggling feats have become almost extinct now. Perhaps we need better coaches, more finances and facilities and more practice on Astroturf, which has a faster surface than the grass, where Indians have to practice. It will be a good idea to train the talented children in hockey right from school level, providing them the necessary funds, training and facilities to preserve the Indian glory
Dhyan Chand- Father of the Indian Hockey
He scored over 1000 goals in his career, from 1926 to 1948 Astro-turf hockey pitch, at the Indian Gymkhana Club in London has been named after Indian hockey legend Dhyan Chand Once, while playing a hockey game, Major Dhyan Chand was not able to score a goal against the opposition team. After several misses, he argued with the match referee regarding the measurement of the goal post, and amazingly, it was found to not be in conformation with the official width of a goal post under international rules). After India played its first match in the 1936 Olympics, Dhyan Chand's magical stick work drew crowds from other venues to the hockey field. A German newspaper carried a banner headline: Page | 31
'The Olympic complex now has a magic show too.' The next day, there were posters all over Berlin: Visit the hockey stadium to watch the Indian magician Dhyan Chand in action. In the Netherlands, the authorities broke his hockey stick to check if there was a magnet inside Cricket world's legend Don Bradman and Hockey's greatest player Dhyan Chand once came face to face at Adelaide in 1935, when the Indian hockey team was in Australia. After watching Dhyan Chand in action, Don Bradman remarked "He scores goals like runs in cricket". Residents of Vienna, Austria, honored him by setting up a statue of him with four hands and four sticks, depicting his control and mastery over the ball. Known as “The Wizard” for his superb ball control, Chand played his final international match in 1948, having scored more than 400 goals during his international career. Dhyan Chand was also known as ‘Hockey Ka Jadugar’. Major Dhyan Chand’s birthday is celebrated as National Sports Day in India. During the 1936 Olympic final against Germany, it’s said that Dhyan Chand removed his spiked shoes & stockings in the 2nd half and played with bare foot. He managed to score and scored three goals. In the 1936 Berlin Olympics, Dhyan Chand who was the flag-bearer, refused to salute Hitler. In Holland, the authorities broke his hockey stick to check if there was a magnet inside.
PANKAJ K. YADAV Professor, IIPM
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“EINSTEIN’S POPCORN” 1. Former Australian captain Mark Taylor has had several nicknames over his playing career. Which of
the following was NOT one of them? a. Tubby b. Stodge c. Helium Bat d. Stumpy
Ans: d) Stumpy
2. Which was the 1st non Test playing country to beat India in an international match? a. Canada b. Sri Lanka c. Zimbabwe d. East Africa Ans: b) Sri Lanka 3. Who was the first Indian to win the World Amateur Billiards title? a. Geet Sethi b. Wilson Jones c. Micheal Ferreira d. Manoj Kothari 4. Who is the first Indian woman to win an Asian Games gold in 400m run? a. M. L. Valsamma b. P. T. Usha c. Kamaljit Sandhu d. K. Malleshwari
Ans: b) Wilson Jones
Ans: c) Kamaljit Sandhu
5. When was Amateur Athletics Federation of India established? a. 1936 b. 1946 c. 1956 d. 1966
Ans: b) 1946
6. How long are professional Golf Tour players allotted per shot? a. 45 seconds b. 25 seconds c. 1 minute d. 2 minute
Ans: a) 45 seconds
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7. In the match between India and Pakistan at Jaipur on 02-10-1983, Which new rule was introduced? a. Limit of overs were reduced to 50 overs b. The rule of field restrictions was taken c. Over throw runs were batsman’s score d. No-ball & wides were debited to bowlers analysis Ans: d) No balls & wides 8. India won its first Olympic hockey gold in...? a. 1928 b. 1932 c. 1936 d. 1948
Ans: a) 1928
9. In which year did Milkha Singh win the first National title in the 400 m race? a. 1955 b. 1956 c. 1957 d. 1970
Ans: c) 1957
10. Who was the 1st ODI captain for India? a. Ajit Wadekar b. Bishen Singh Bedi c. Nawab Pataudi d. Vinoo Mankad 11. The Asian Games were held in Delhi for the first time in...? a. 1951 b. 1963 c. 1971 d. 1982 12. The 'Dronacharya Award' is given to...? a. Sportsmen b. Coaches c. Umpires d. Sports Editors
Ans: a) Ajit Wadekar
Ans: a) 1951
Ans: b) Coaches
13. What do African-American football players Ernie Davis, Archie Griffin, and Tony Dorsett have in common? a. They all played for Pittsburgh b. They all won the Heisman Trophy c. They all led to Super Bowl titles Page | 34
d. They don’t have any similarities
Ans: b) Won Heisman Trophy
14. The Indian football team made its first appearance at Olympics in...? a. 1936 b. 1948 c. 1952 d. 1956
Ans: b) 1948
15. Fenway Park is the home field of what Major League Baseball team? a. New York Yankees b. Chicago White Sox c. Montreal Expos d. Boston Red Sox
Ans: d) Boston Red Sox
16. Which football hero was nicknamed "The Sundance Kid"? a. Jim Kick b. Troy Aikman c. Brett Favre d. Joe Montana
Ans: a) Jim Kick
17. Which track and field star overcame childhood polio to become one of the greatest athletes of her time? a. Wilma Rudolph b. Gail Devers c. Florence Griffith Joyner d. Jackie Robinson Ans: a) Wilma Rudolph 18. Who is the highest wicket taker in test cricket? a. Shane Warne b. Brian Lara c. Courtney Walsh d. Muttiah Muralitharan
Ans: d) Muttiah Muralitharan
19. Which country, which made its debut in the Norwich Union League in 2003, signed Rahul Dravid as their overseas player? a. Holland b. Ireland c. Wales d. Scotland Ans: d) Scotland 20. Who was the first Indian to win an individual medal in Olympics? Page | 35
a. b. c. d.
Milkha Singh P. T. Usha Karnam Malleshwari K. D. Jadhav
Ans: d) K.D. Jadhav
21. Stripped of his heavyweight title in 1967 for refusing induction into the U.S. military, Muhammad Ali regained the heavyweight championship on October 30, 1974, in Kinshasa, Zaire with an eighthround knockout of which prize fighter? a. George Foreman b. Joe Frazier c. Leon Spinks d. Sputnik Ans: d) Sputnik 22. Who was the 1st president of BCCI (Board of Control for Cricket in India)? a. R. E. Grant Govan b. Dr. Maharajkumar Sir Vijaya Ananda c. Sikandar Hyat Khan d. Anthony S. D’Mello
Ans: a) R.E. Grant Govan
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LIFESTYLE “In our personal ambitions we are individualists. But in our seeking for economic and political progress as “Youthfulness about a nation, we allisgo up or how you live not when else all go down as one you were born.” people.” -Karl Lagerfeld - Franklin D. Roosevelt
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“ARE YOU A GOOD FRIEND?� Now a days Most of the people claim that getting good friends is a tough task and rare. Before saying others are not good friends, Think a moment What are some traits that you look for in friends? What are the qualities of a good friend? Trustworthy, love, courage, generous, understanding? These are all great qualities to look for in a friend. But in order to have good friends, you have to be a good friend. Are you a good friend? Do you have these qualities? 1. Trustworthy and Does Not Reveal Secrets Do people trust you? Do they tell you their secrets? Secrets that make them vulnerable to you! What do you do with their secrets, Secrets, with which you could hurt them? You need to hold your tongue and zip your lips. If you tell A's secrets to B then B would find it hard to trust you with his secrets. B may be thinking ... "Since you told me about A's secrets, you could be telling somebody else my secrets." Then should A find out that you had broken confidence then don't expect any more opening of his heart to you - end of story, worst would be end of friendship. 2. Loves Others & Does not Reveal Their Faults & Mistakes If you love someone, you seek to protect. First of all, you do not reveal his faults and mistakes to others Secondly, when the mistakes are brought to the open, you may even offer an explanation (if appropriate), "That's not his usual self, something may be troubling him" or "He was really frustrated by the situation and that may be the reason for his outburst." You seek to promote understanding and forgiveness. Courage to warn another of the dire consequences of bad choices. Sensitivity to choose the right words, time and place. A friend is someone who is willing to risk the friendship for their sake and welfare. 3. Generous Do you want to have many friends? Learn to give gifts. Gifts does not mean materialistic things. Be generous with your friends ... let your gifts be an expression of your love, it can be your appreciation ,smile, word of empathy, understanding their point of view. We are not talking about "buying" friendship but about reality ... "Who does not like to be around someone who is generous?" More than generosity, however, we like to be with someone who is sincerely generous and empathetic. But you who are giving gifts, take note that an enduring friendship is worth more than many superficial friendships. You do not want "friends" who are around only when you have gifts for them. Be careful with these people. Page | 38
4. Does not Impose upon Others Your friends do not belong to you. Do not seek to control them. They have the right to their own time, space and solitude. It is possible that your desire for closeness may actually drive both of you apart. Give them the freedom to develop other friendships. Likewise, you should make new friends. Recognize that your happiness and fulfillment do not rest with any one person. When you are with good friends you feel good about yourself, and you are glad to be with them. A friend is someone who — You like, respect, and trust, and who likes, respects and trusts you Doesn’t always understand you, but accepts and likes you as you are, even as you grow and change Allows you the space to change, grow, make decisions, and even make mistakes Listens to you and share with you, both the good times and the bad times Respects your need for confidentiality so you can tell them anything Lets you freely express your feelings and emotions without judging, teasing, or criticizing Gives you good advice when you want and ask fr it, assits you in taking action that will help you feel better, and works with you in difficult situations to figure out what to do next Accepts your self-defined limitations and helps you to remove them Lets you help them when they need it You want to be with, but you aren't obsessed about being with Doesn’t ever take advantage of you Someone once said, "Friendship is a continuing source of bonding, releasing, and creating in yourself and with the other person. There is an emotional bond." A good friend or supporter may or may not be your age or the same sex as you; come from the same educational, cultural, or religious background; or share interests that are similar to yours. Friendships also have different depths; some are closer to the heart, some more superficial-but they're all useful and good. Be find a good first be a good Friend All the best Prof. P. JYOTHI RAJA Psychologist, Life skills trainer www.pjyothiraja.in
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“MOVIE MAGIC” Maleficent– A Tale of Good & Grey Cast: Angelina Jolie, Sharlto Copley, Sam Riley & Elle Fanning. Director: Robert Stromberg. Producer: Joe Roth. Duration: 97 Minutes Adopted from 1957 classic “Sleeping Beauty” Maleficent is a story of a good fairy turned into a fearing witch. Maleficent once a handsome young fairy with black wings cheated in love for power by her young lover stefan. Threatened by her magic stefan throws her into further suffering by taking away her wings. In rage of betrayal Maleficent raises her dark army unleashing fire on stefan, now the king. Stefans new born aurora falls prey to Maleficent revenge only to be cursed for a long sleep once pricked by a spinning needle as she turns 16. Stefan sends aurora away from into woods accompanied by 3 angels. Maleficent finds aurora and keeps guard on her only to fall for her innocent love. Aurora thinks Maleficent as her god mother until she comes to know the reality. How does this tale unfolds is to watch for. Robert Stromberg first directorial venture is worth many ways. The action scenes and the exotic location in 3D are to die for. The only thing that can be commented is the fast unfolding of characters from bad to good …….vice versa. Angelina Jolie is excellent in role switching of from good to grey shades. Ella fanning as aurora does her role quite well. But personally it was Sam Rileys cameo which I liked most. On the whole Maleficent is a good weekend watch which is crisp and sharp Rating: 3/5
ABHISHEK SINGH Blogger/ Owner at http://abhishek-half-mad.blogspot.in/
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“The Global Renaissance woman� Remembering Maya Angelou (1928-2014)
One of the most renowned and influential voices of our time and ailed as a global renaissance woman, Dr. Angelou is a celebrated poet, memoirist, novelist, educator, dramatist, producer, actress, historian, filmmaker, and civil rights activist. At an early age, she experienced the brutality of racial discrimination, but she also absorbed the unshakable faith and values of traditional African-American family, community, and culture. As a teenager, her love for the arts won her a scholarship to study dance and drama. As a young single mother, she supported her son by working as a waitress and cook; however her passion for music, dance, performance, and poetry soon took the centre stage. During her years abroad, she mastered French, Spanish, Italian, Arabic and the West African language Fanti. With the guidance of her friend, the novelist James Baldwin, she began working on a book that would become I Know Why the Caged Bird Sings. In 1970, the book was published to international acclaim and enormous popular success. The list of her published verse, nonfiction, and fiction now includes more than 30 bestselling titles. A renowned figure in film and television, she then wrote the screenplay and composed the score for the 1972 film Georgia, Georgia. Her script, the first by an African American woman ever to be filmed, was nominated for a Pulitzer Prize. In 2008, she composed poetry and narrated the award-winning documentary The Black Candle, by M.K Assante. Having served on two presidential committees, she was awarded the Presidential Medal of Arts in 2000, the Lincoln Medal in 2008, and received 3 Grammy Awards. President Clinton requested that she compose a poem to be read at his inauguration in 1993.
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Dr. Angelou's reading of her poem "On the Pulse of the Morning" was broadcast live around the world. She has received over 50 honorary degrees and is Reynolds Professor of American Studies at Wake Forest University. Dr. Angelou’s words and actions continue to stir our souls, energize our bodies, liberate our minds, heal our hearts and serve as the evergreen source of inspiration, as days pass by. Statement from Dr. Maya Angelou’s Family: “Dr. Maya Angelou passed quietly in her home before 8:00 a.m. EST. Her family is extremely grateful that her ascension was not belaboured by a loss of acuity or comprehension. She lived a life as a teacher, activist, artist and human being. She was a warrior for equality, tolerance and peace. The family is extremely appreciative of the time we had with her and we know that she is looking down upon us with love.” -
Guy B. Johnson
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RECURRING RIPPLES “Forget yesterday - it has already forgotten you. Don't sweat tomorrow you haven't even met. Instead, open your eyes and your heart to a truly precious gift - today.” -Steve Maraboli
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“Crucibles” is an ocean filled with droplets of experience, perseverance and teamwork. Here are a few gems expressing their love and wishing us success. When I hear the word Crucibles a flashback of many emotions comes in front of my eyes and yes I feel proud about it that I was an active member of a group called Crucibles. On this day i.e 5th June Crucibles will complete 3 years feels so good that it’s still going somewhere. Being a founder member, Crucibles is like a baby for me. I nurtured it till the time I was there in college and after that as well. It has given me immense confidence and experience doing work and getting the work done it’s a practical lab of all the new MBA aspirants. We get connected to the real world outside and it gives a scoop of reality check to us. May in be marketing, HR or finance I learned every stream in Crucibles. I did roles like Finance head and Marketing so it was a learning process thoroughly. Creating finance was a huge problem for us but then we did it somehow and managed to put up events and dance performance and etc. Marketing - My god it took great brainstorming sessions and hell lot of time to advertise for Crucibles. I am sure you are also still doing it. We made marketing plans, posters, and many more such stuff. It gave a taste of reality to us. But it was an awesome field work. And lastly HR, Everyday there use to crop some issues in the group may it be with the college management or interpersonal difference what so it may be but then how we tackle it or overpower then, was important and we surely did it and came a real long way My conclusion is just that, all the new students who want to be successful MBA please join Crucibles because it will give you a overall knowledge about everything and that will be a great boost up in your confidence at interviews or may it be in future anywhere. Lastly on this particular day want to remember all my friends whom I had a great time working. A big thank you to, Praveen Paul for coming up with an Idea of Crucibles. Aishwarya, Khadija, Sushmita , Dev, Manisha, Varun and lastly Aijazuddin Ahmed for making a wonderful experience for me and I will cherish those moments all my life. Best wishes to all the active and new members of Crucibles !!
TARANPREET SINGH Analyst in GOOGLE Page | 44
An evening with Team Crucibles changed my priorities at IIPM. Being new to college was still defining my priorities at IIPM. Crucibles was presented to me as the bread, I could spread my learning cheese on. We receive a lot in the classrooms. What completes our learning is execution. Crucibles was the best platform to experiment or polish my learning’s at IIPM. Branding, Leadership, Sales, Team management, Team building, Process Engineering, Retention, Professional Etiquettes, Deadlines and many more. Every concept was analysed through the Crucibles’ lens and implemented. The best gifts I got from Crucibles - Great Friends with a perfect harmony, an opportunity to redefine my leadership, Rationalization of my strengths and weaknesses. Honestly I am not able to frame words. It would be an understatement to squeeze my memories into few sentences. All these memories have gone fresh as if it was yesterday. I am grateful to all the new members for this marvellous concept and the magnificent opportunity to re-energize all my learning’s and rejoice all the sweet memories at Crucibles. I would end this with these Quotes, whose true meaning was defined at Crucibles. “It’s not what you do; it’s how you do it” “Come what may, we do it” “Any business meant for profits won't sustain until it’s associated with a social motive, because it’s the society which brings you the business - Peter Drucker”
Yours Crazy, Aijaz
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“Crucibles”- A journey so splendid, still keeps me walking. Crucibles to me was like a ship waiting for me at the shore, when I had no place to go. It saw me holding the board that says ‘HELP’. It flashed the light on my face, asked me if I need help (just to confirm-I wasn’t bluffing), then on, caressed me and brought me to where I always wanted to be. Simply, it’s a sense of completeness. It seems so tangible, the past, where self-actualisation was just a dream and now I live with a flavour of it. If something has ever changed me so much in my life, I owe it, and I owe it completely to this cauldron. Change being merely an expression, now seems an event so inevitable. Though I could not surf so well on its fire waves, it surely did teach me to rise when I fall. One thing that remains a mutual mystification is that, the farther the ship took us, the sooner we forgot the depth of the ocean. The distance can only be broken once we solve this mystery. “All those who are in the ship, buckle up your life jackets and choose to survive.” I hope to see you on the other side, all the very best to all.
NEETHU UNNIKRISHNAN Team Crucibles (Recruiter, Talent Logic)
T.S Eliot once said, "We shall not cease from exploration, and the end of all our exploring will be to arrive where we started and know the place for the first time." Truly, as we in our adolescence are at the crossroads of our lives and endeavour to keep achieving something that we feel so passionate about, being a part of Crucibles enabled me to start pursuing writing on a consistent basis, something which I had been looking for a channel to foray into. In doing so and to second what Eliot said, I can fairly say that I have arrived at the place where I started years back, to my truest self. I wish you be part of such a educating and fulfilling journey to reach greater heights. Cheers!!
BENJAMIN TAYLOR Relationship Manager Martjack/Reasoning Global eApplications Pvt. Ltd. Page | 46
CRUCIBLES – is the place where I got a chance to know more about me, where I developed my leadership skills as an editorial head. If you want to do something different then CRUCIBLES is the place where you can explore. When I joined the college there used to be few people sitting in the canteen always doing something. I was surprised and always thought what on the earth are these people doing. One day they came to our class for some orientation, I slept in my seat and thought who will listen to these people while we won’t listen to classes. But the way they explained I felt these people have an aim and they want to do something differently, that moment changed my life in IIPM, for one year I became a part of this family where I learned many things, where I met good friends, where I have those silly fights. I learnt many management skills from them than I learnt from classes and came out with a flavour of satisfaction. I am so glad to be a part of the team. I would like to thank everyone (Aishwarya,Praveen and Aijaz) and mainly Taran ji because of him still IIPM people calls me Jhansi ki Rani. There is no word of failure in CRUCIBLES because every work we do, we do it with interest and completes the work with a satisfaction what may be the result. My dear new teammates, remember at the end of the day satisfaction is the main ingredient to the success. To all the CRUCIBLES all I want to say is thank you for making me the person I am today and I will be there to sail this ship at any time. ALL THE BEST to the team CRUCIBLES
SUSHMITA CHAUDHARY
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