Ireland's Bathroom Trade Guide - Issue 07

Trade

BATHROOM DESIGNERS COULD

WIN €10,000 WITH COSENTINO

Consentino announces The Bathelier Challenge, offering professional designers the chance to win a generous €10,000 cash prize and the title of The Bathetier of the Year.

Cosentino, a global leader in sustainable surfaces for architecture and design, has announced The Bathelier Challenge, an initiative to celebrate creativity and innovation in bathroom design. As part of its Cosentino Bathroom programme, the competition invites designers across Europe to showcase projects that transform bathrooms into spaces of connection and emotion.

The Bathelier Challenge is open to professional designers and interior designers who are members of Cosentino’s C·Top Design platform in their respective countries. Designers can register for the plaftform via the Cosentino website. Participants can submit completed bathroom designs from 2023–2024 that incorporate materials from at least one of Cosentino’s brands, such as Silestone®, Dekton®, Sensa by Cosentino®, or Scalea®. Eligible projects must feature these materials in applications such as flooring, cladding, shower trays, washbasins, or countertops. Renderings are not permitted, and only completed designs will be considered.

HOW TO ENTER

Entry is straightforward. Designers must log in to the C·Top Design platform and submit a form, including high-resolution images and a high-definition video of their project. The deadline for submissions is 30 January 2025.

RECOGNITION AND PRIZES

A jury comprising Cosentino representatives and prominent European designers will select the winning project, which will be crowned “The Bathelier of the Year.” The winner will receive a €10,000 cash prize, along with extensive exposure through Cosentino’s platforms and social media channels. The award ceremony will be held at the Cosentino City closest to the winner’s residence within 60 days of the announcement.

Three additional finalists will also be recognised, with each receiving a globally promoted case study highlighting their designs.

INSPIRATION BEHIND THE CHALLENGE

The competition is inspired by The Bathelier, Cosentino’s exclusive collection of bathroom

designs, which combines art, functionality, and innovation. The collection features iconic designs from renowned names such as Remy Meijers, Claudia Afshar, Daniel Germani, Colin Seah, and MUT Design. These collaborations explore the versatility of Cosentino’s materials, resulting in striking and functional spaces.

The Bathelier Challenge was officially launched in October 2024 during the second edition of C·Next Designers Europe, an event that brought together 220 professionals from over 30 countries.

For more information and to enter the competition, visit cosentino.ie

KEY DATES:

• Submission Deadline: 30 January 2025

• Winner Announcement: 15 February 2025

Cosentino’s commitment to fostering innovation and supporting both emerging and established design talent continues to shape the future of bathroom spaces.

Sable Ash Morning Mist

Whispering Willow

Honey Oak

Gloss White

Company Profile

Ceramic giants, RAK

20 Ask the Expert

Build success on LinkedIn with Louise Brogan

22 Hot off the Press The latest products

24 Appointments Industry movers and shakers

26 National Tile Association Awards

The winners on the day!

27 Report

Creating a Just Transition

28 Expert Opinion

Why panelling is

DESIGNER

ADMINISTRATION Heather Withers

CREDIT

BANGOR ADDRESS: PO Box 42, Bangor, Co. Down BT19 7AD. Tel: 028 9147 3979

DUBLIN ADDRESS: Ashgrove House, 26 Foxrock Court, Foxrock, Dublin D18 R2K1. Tel: (01) 2722616 email: ibtg@ihil.net web: ibtg.ie

Ireland’s BathroomTrade

Can you believe we are getting ready to bring 2024 to a close!? Where does the time go? In this seventh issue of IBTG, we bring you a comprehensive mix of industry updates, product launches, and insights from key players shaping the industry.

This quarter, our company profiles focus on Belfast-born Synk, manufacturers of stunning concrete sinks and vanity units, and the global influence of RAK Ceramics. For those looking to leverage digital tools, LinkedIn trainer Louise Brogan shares her expertise in our “Ask the Expert” feature, providing actionable advice to enhance your professional presence on the biggest B2B social media platform there is.

We’re excited to launch a new regular feature in partnership with the Federation of Small Businesses. Their debut piece outlines the support they offer and sets the stage for ongoing, valuable insights tailored to our sector.

On the trends front, we delve into the growing popularity of wall panelling, with Grant Westfield’s Specification Manager explaining why this option is becoming a go-to for traders and consumers alike. Additionally, Topps Tiles’ Style Consultant and Brand Communication Manager reflects on her career journey, offering insight and advice for those aspiring to similar roles.

Finally, our report feature takes a close look at tax policies and explores what Ireland’s bathroom trade can learn from international practices to drive local benefits.

We hope this issue provides you with practical insights, and as always if you have a news piece, story or product you would like to be included in an upcoming issue, you can email me at slarkham@ihil.net

Everyone at IBTG wishes you a happy holiday season and a wonderful New Year!

Sonas Bathrooms join BMA

The BMA welcomes Sonas Bathrooms as its newest member.

Sonas Bathrooms, a rapidly expanding brand in the UK bathroom market, joins the association as part of its ongoing commitment to advancing innovation, sustainability, and high-quality standards within the industry.

Founded in 1978, Sonas has built a strong reputation for designing and producing stylish, high-performance bathroom solutions. With a presence that spans the UK and Ireland, the company has consistently focused on elevating bathroom design standards while maintaining a firm commitment to sustainability.

‘We are incredibly excited to welcome Sonas Bathrooms to the BMA,’ stated TOM REYNOLDS, CE of the BMA. ‘The association welcomes bathroom suppliers with a dedication to excellence and focus on innovation. We anticipate Sonas’ valuable

contributions to the association as we work together to shape the future of the industry.’

GER FAHY, Chief Commercial Officer at Sonas Bathrooms (pictured), also shared his perspective: ‘We are honoured to have been recognised as a leading bathroom manufacturing brand by our peers. This recognition is a testament to our team’s hard work, dedication, and innovative drive. We look forward to working alongside the BMA to shape the future of the bathroom industry and are committed to actively contributing to setting the highest standards for excellence.’

Sonas Bathrooms’ membership in the BMA represents a shared vision for innovation and industry growth. By working together, both organisations aim to support the continued evolution of bathroom products that combine form, function, and environmental responsibility.

Adobe prepare to launch its exciting new bathroom collection

This brand-new collection by Abode, will introduce the company’s latest design concept for the bathroom, which centres around 60cm wash zones and brings together a suite of products that are designed to coordinate in one complete bathroom space.

Taking a systematic approach to bathroom design, Abode want to empower the UK homeowner so they are fully equipped to create a bathroom décor where several key elements are interlinked. This launch will see Abode increase its product offer within the bathroom industry with a range of new brassware collections, finish options and sustainable design elements, and the introduction of four additional product categories.

DAVID BODDY, Product Manager and Project Lead on bathrooms at Abode adds,

‘Achieving simplicity so end users can focus on the style and arrangement of essential fixtures and fittings was the inspiration behind this brand-new bathroom collection. By fully understanding the power of a focal point, we’re confident our new suite of bathroom products will help customers transform their bathroom into a sanctuary, where individual style, mood, character, quality, tone, and atmosphere are defined.’

Ahead of the official Focus 60 launch in January 2025, Abode will introduce an exclusive retail display offer.

Irish Domestic Economy to Grow Next Year

Economy bolstered by high employment levels.

It is predicted that the domestic economy will grow despite flat headline GDP, according to the latest EY Economic projections.

Economic activity in the domestic economy, as measured by Modified Domestic Demand, is forecast to grow by 2.3 per cent this year, increasing to 3.2 per cent in 2025 despite a slight reduction in GDP.

Dr. LORETTA O’SULLIVAN, EY Ireland Chief Economist, says: ‘Right now, the vibes the Irish economy are giving are pretty good. Consumers are spending, businesses are hiring, exports are rebounding, and tax receipts are buoyant. While GDP is exhibiting some weakness, a host of other metrics indicate that the economy is doing well.’

The number of people employed in the Republic of Ireland stood at 2.75 million in the second quarter of 2024, with income tax receipts indicating hiring continued in the third quarter.

After a challenging 2023, the Northern Ireland economy has fared better in 2024. EY forecasts that the economy will grow by 1.1 per cent this year, increasing again slightly in 2025.

ROB HERON, EY Northern Ireland Managing Partner, says: ‘The emphasis on unlocking the economy’s potential and increasing prosperity in the Executive’s blueprint for Northern Ireland is encouraging.’

‘Our EY Entrepreneur of the Year programme is in a similar vein, nurturing entrepreneurship among businesses across the island of Ireland to drive growth and investment.’

GER FAHY

Consumer Budget Concerns Behind Howdens’ Revenue Decline

Howdens has reported a dip in revenue during the latter half of 2024, attributing the downturn to consumer uncertainty surrounding the Autumn Budget and resulting reduced spending.

In a trading update released today, Howdens revealed a 2.2% like-for-like revenue decline between July and November. This contrasts with the 2.8% like-for-like growth it achieved in the first half of the year, leaving the company with an overall flat 0.1% growth figure across the UK so far in 2024.

Despite the second-half challenges, Howdens reported a +1.7% revenue increase in the UK compared to 2023. While modest, the company described the growth as notable given the ‘challenging macro-economic conditions, with weak consumer spending, further compounded by uncertainty surrounding the Autumn Budget.’

However, since June, Howdens saw a 0.6% drop in UK revenue compared to the previous year –a significant shift from the 4.3% year-on-year revenue increase recorded earlier in 2024.

INTERNATIONAL PERFORMANCE AND STRATEGIC GROWTH

Outside the UK, Howdens’ international operations delivered far stronger results. Yearon-year international revenue for 2024 is up 10.9%, with a particularly impressive 18.2% growth reported between July and November. This international success helped bring combined UK and international revenue growth to 1.9% compared with 2023, although group

revenue for the months since July shows a slight 0.1% decline.

The company attributed its strong international performance to improvements in its French operations, where a new leadership team has focused on developing depot teams and strengthening the business model following a period of depot expansion.

CHALLENGES AND FUTURE PLANS

Looking ahead, Howdens expects market conditions to remain tough as it moves into 2025, citing a lack of ‘meaningful change in the underlying consumer sentiment.’ However, the company remains confident in its trade-only, in-stock business model, believing it is wellpositioned to capitalise on opportunities in the KBB market and achieve long-term growth.

To support this vision, Howdens has ambitious plans for 2025, including opening approximately 30 new depots and refurbishing around 85 older UK sites. Additionally, the company plans to launch five new international locations over the next year.

CEO ANDREW LIVINGSTON highlighted the company’s resilience, stating: ‘Howdens has delivered another strong period of market outperformance in continued challenging conditions, underlining the strength of our

trade-only, in-stock business model. Our strategic initiatives are performing well with an emphasis on delivering immediate product availability, market-leading product ranges, and digital tools. These support our trade customers to get their projects done efficiently, affordably, and right first time.’

DIVERSIFYING INTO FITTED BEDROOMS

Earlier this year, Howdens announced plans to diversify its product offering by entering the fitted bedrooms category, following in the footsteps of Wren, which made a similar move last year. This expansion is part of Howdens’ broader strategy to strengthen its position in the KBB market and drive future growth.

Despite facing significant headwinds in the UK market, Howdens continues to focus on innovation, international growth, and strategic investment to ensure it remains a leader in the trade sector.

Merlyn Hits 1,000 Trustpilot Reviews with Excellent Rating

Shower enclosure specialist Merlyn has reached a major milestone, surpassing 1,000 reviews on Trustpilot. With an overall customer score of 4.9 out of 5, Merlyn proudly holds the platform’s top rating of Excellent.

The reviews highlight Merlyn’s strong reputation for delivering high-quality products alongside outstanding after-sales support. Customers consistently praise the brand for its dependable spare parts service and exceptional customer care. From initial design through to installation and aftercare, Merlyn’s commitment to quality resonates with homeowners, designers, retailers, and installers alike.

KATHY EGAN, Merlyn’s customer experience director, expressed her delight at the achievement: ‘We are genuinely thrilled to have reached this impressive milestone with such a positive Trustpilot rating. The feedback from our customers is a true testament to the hard work and dedication of our team, who continuously strive to provide the very best experience for our customers. We’re particularly proud that our reviews highlight not just the quality of our products, but also our exceptional level of personal aftercare and spare parts support, which we know makes all the difference for customer satisfaction.

We remain fully committed to continuous improvement and learning from all our customers and will endeavour every day to fulfil our promises to our customers.’

This accomplishment underscores Merlyn’s ongoing mission to set the standard for customer satisfaction and product excellence in the shower enclosure industry.

Ireland’s largest international trade show to return for 2025

Celebrating 50 years, Showcase returns to the RDS Dublin this January.

Design & Crafts Council Ireland has announced the return of Showcase – Ireland’s Creative Expo to the RDS Dublin from January 19–25, 2025.

One of Ireland’s largest international trade shows, Showcase offers manufacturers, designers, and craft makers the opportunity

to exhibit their new collections to over 4,000 buyers from Ireland and overseas.

Showcase was founded in 1976 by Design & Crafts Council Ireland and over the last 50 years has grown to be a key destination for domestic and international buyers from over 25 countries. It has taken place in the RDS Dublin

The Range Owner Acquires Homebase Following Administration

CDS Superstores, owner of The Range and Wilko, has finalised the acquisition of Homebase after the DIY retailer entered administration.

The deal includes the Homebase brand name, intellectual property, and up to 70 of its UK stores. The transaction followed the appointment of Gavin Park, Gavin Maher, and Adele Macleod from financial advisory firm Teneo as joint administrators for Homebase’s parent companies, HHGL Limited and Hampden Group Limited.

This acquisition is expected to safeguard up to 1,600 jobs across the 70 stores, although uncertainty remains over the future of the remaining 49 stores and the 1,700 staff employed within them.

DAMIAN McGLOUGHLIN, Homebase’s chief executive, acknowledged the difficulties the company has faced in recent years, citing ‘a decline in consumer confidence and spending’ post-pandemic as a significant challenge. He commented: ‘Against this backdrop, we have taken many and wide-ranging actions to improve trading performance, including restructuring the business and seeking fresh investment. These efforts have not been successful.’

Homebase, purchased by investment firm Hilco Capital for £1 in 2018, struggled to maintain profitability during the cost-of-living

crisis, reporting

an £84.2 million loss last year. In August, Sainsbury’s announced plans to convert 10 Homebase locations into supermarkets.

The Range, founded in 1989 by entrepreneur Chris Dawson, has grown into a significant player in the retail sector, offering a diverse range of products from homewares to DIY essentials. In 2023, Dawson expanded his brand portfolio by acquiring Wilko’s intellectual property following its collapse, enabling The Range to launch new Wilkobranded stores.

Moving forward, the Homebase brand will operate exclusively online, while its physical stores are set to re-open under The Range banner over the coming months.

each year, originally in the Industries Hall and now taking up the four major halls of the RDS. Last year’s Showcase welcomed almost 400 exhibitors across four product categories –home and gift, wellbeing, fashion, and jewellery – a significant increase from the 50 exhibitors that took part in the launch almost 50 years ago. In 2024, Showcase welcomed more than 4,000 buyers from Ireland and overseas and upwards of €25m in sales orders were transacted over the three days.

While celebrating 50 years of showcasing Irish craft and design, sustainability, responsible retail, independent retailers, and sector development are also significant pillars of this year’s event.

PETER BURKE TD, Minister for Enterprise, Trade and Employment, says, ‘It is a testament to the success of Showcase that this year it celebrates its 50th anniversary. Not only does Showcase celebrate the highly crafted and creative products that have become synonymous with Irish design and craft – it is also a destination for international buyers and retailers to meet the makers behind the products. This gives rise to stories and insights that translate into consumer marketing and selling. We saw this last year, as €25m in sales orders were transacted over the three days of Showcase.’

SENSTEC now available across the United States

Northern Ireland born leaders in anti-slip shower technology, SENSTEC are pleased to announce that their newly created website for the US market is now LIVE and offering SENSTEC’s innovative anti-slip shower trays available across the United States.

Produced by Classic Marble, Northern Ireland’s oldest shower tray manufacturer, SENSTEC anti-slip shower trays are designed with a patented dimpled surface that provides exceptional grip, drastically reducing the risk of slips and falls. SENSTEC shower trays are maintenance-free, easy to clean, and comfortable under foot. CHRISTOPHER HACKETT, SENSTEC owner and inventor, said, ‘The launch of SENSTEC USA and now the availability of our product across the United States, is an important step forward in our mission to improve bathroom safety for all. SENSTEC’s innovative design and highquality manufacturing set us apart, and we are proud to offer this solution to our American customers.’

Neolith launches new RIBA-approved CPD on ‘Sintered Stone & Sustainability’

Neolith’s latest CPD module is designed to inspire and educate architects, designers, and specifiers about the environmental benefits of using sintered stone.

The RIBA-approved CPD showcases Neolith’s commitment to supporting architects and designers in their professional growth.

Neolith is delighted to present its new RIBA-approved (Royal Institute of British Architects) CPD seminar titled Sintered Stone & Sustainability.

As sustainability becomes an increasingly important factor in architecture and interior design, Neolith’s latest CPD module is designed to inspire and educate architects, designers, and specifiers about the environmental benefits of using sintered stone in both indoor and outdoor applications.

The RIBA-approved CPD showcases Neolith’s commitment to supporting architects and designers in their professional growth. It demonstrates a dedication to providing highquality, relevant education that meets industry standards, helping professionals stay informed about innovative materials and sustainable solutions. By offering this CPD, Neolith not only shares its expertise but also strengthens relationships within the architectural community, positioning itself as a trusted partner in the design and construction process.

‘Sustainability is at the heart of Neolith’s DNA,’ says ROSS STEWART, UK Senior Sales Manager for Neolith UK. ‘Through this CPD, we aim to share our knowledge and experience in creating beautiful, sustainable spaces using sintered stone. It’s our goal to provide architects and designers with the tools they need to incorporate sustainable solutions into their projects, without sacrificing aesthetic or functional quality.’

84

per cent

Neolith’s commitment to a sustainable future is unquestionable; it is carbon neutral, uses natural raw materials and up to 98% recycled content across some surfaces, and is EPD certified. Neolith is scratch resistant, UV resistant, heat resistant and non-porous. It is a material that truly meets even the most demanding needs in the world of architecture and interior design.

This CPD explores the unique properties of sintered stone, including its versatility and its sustainable production process, which results

in highly durable, low-maintenance materials perfect for kitchen countertops, bathrooms, wall cladding, flooring, and even furniture.

The module highlights the many ways Neolith contributes to sustainable design, from its ecofriendly manufacturing to its suitability for a wide range of applications in modern projects.

Neolith’s CPD sessions are available both online and in person to provide flexibility.

Participants will gain one hour of Continued Professional Development upon completion of the module.

of businesses to increase pay in 2025

Survey reveals more Irish businesses are planning pay increases next year.

A report published by Ibec, the group representing Irish businesses, reveals that employers increased basic pay by an average of 4.1 per cent in 2024.

Further increases are expected next year with 84 per cent of respondents forecasting an average increase of 3.4 per cent across all sectors.

MAEVE McELWEE, Ibec’s Executive Director of Employer Relations says, ‘Through our engagement with employers, we are observing the effects of a tight labour market, as businesses strive to retain and attract talent in a highly competitive environment. Despite easing inflation, wages are expected to continue rising, following trends seen in recent years. This is largely driven by changes in the minimum wage and increased competition for talent.’

The report also indicates that almost half of companies plan to increase their headcount next year due to increased production/demand, business expansion, and building the future supply of talent in their workplaces.

‘While hiring may be slowing due to higher operating costs, recruitment challenges, and slower global growth, skills shortages in certain areas are likely to persist. Employers – and Ireland as a whole – must continue to innovate in strengthening the talent pipeline,’ adds Maeve.

Budget 2025 to boost Irish Economy

Ireland’s 2025 budget offers support to start-ups and multinational businesses, says ROBERT

DEVER , Partner, Pinsent Masons

Ireland’s budget for 2025 sets out a range of tax relief measures as part of the government’s effort to improve its business environment, drive innovation, attract foreign investment, and support economic growth.

Ireland’s Minister for Finance, JACK CHAMBERS T.D., delivered his first budget speech and the last of the current government on October 1. He said that the 2025 Budget was designed to ‘plan, transform and deliver for the future, with progressivity, fairness and catalysing real opportunity for the future at its core.’

BUSINESS SUPPORTS UNDER BUDGET 2025

Irish start-ups and small and medium-sized enterprises (SMEs) will be able to benefit from the extension and enhancement of tax measures that were previously introduced to assist them attract funding and grow. Those incentives include the Employment Investment Incentive (EII), the Start-Up Relief for Entrepreneurs (SURE), and the Start-Up Capital Incentive.

The Irish government has extended these three schemes for two more years, to the end of 2026.

To further enhance its business angel investment ecosystem, the angel investor capital gains tax relief, targeted at encouraging business angel investment in start-ups, will

.

commence shortly with a plan to increase the lifetime limit on gains to which capital gains tax applies from €3 million to €10 million.

Innovative businesses, both domestic and multinational, will be interested in the latest changes to Ireland’s R&D tax credit regime. The 2025 budget will bring a 50 per cent increase in the first-year payment threshold in the R&D tax credit, from €50,000 to €75,000, providing further cash flow support to companies undertaking smaller R&D projects or new claimants in the regime.

The budget also includes measures to incentivise businesses scaling up through the equity market. For example, Irish SMEs will benefit from a new relief for expenses incurred on first listing on Irish or European stock exchanges, subject to a €1 million cap, as well as a stamp duty exemption when they access equity via financial trading platforms to support their funding needs. However, the stamp duty exemption will be subject to state aid approval.

A raft of tax measures and policies has been announced to support Irish start-ups and multinational businesses, including the increased limit on gains qualifying for angel investor relief and the changes to Ireland’s research and development (R&D) tax credit regime.

Another significant development confirmed by the budget announcement is the introduction

of a participation exemption for foreign dividends from Irish corporate tax, effective from 1 January 2025. The reform aims to provide a simplified mechanism for double tax relief for multinational businesses and bring Ireland’s corporate tax regime closer into line with those of competitor jurisdictions.

The Irish government intends to legislate for the participation exemption in this year’s Finance Bill, and for it to take effect from 1 January 2025.

The budget has also outlined the government’s policy priorities. Next year, the government will give further consideration to introducing a separate exemption in respect of foreign branch profits and consider the recommendations arising from the independent review on the taxation of share-based remuneration. The report arising from that review was completed over the summer and published by the Department of Finance on the same day as the budget announcement.

Other key reviews highlighted by the minister include the ongoing consultation on the treatment of interest under Ireland’s tax code, and the review of the R&D tax credit regime, which is set to be conducted during 2025.

ROBERT DEVER

IRELAND BUDGET 2025 SEO

Roper Rhodes Achieves Great Place to Work Certification

Roper Rhodes has been awarded Great Place to Work certification for the third consecutive year, highlighting its dedication to creating an exceptional workplace environment.

The 2024 certification is accompanied by a significant rise in employee satisfaction, with the company’s workplace rating improving from 68% in 2023 to 80% this year. According to Roper Rhodes, this progress “reflects the collective effort of the entire team and ongoing initiatives to prioritise employee wellbeing, engagement, and development.”

Roper Rhodes is now recognised among the Best Workplaces for Manufacturing, Production, and Transportation and has also earned a place as one of the Best Workplaces for Women in the UK.

Since last year’s recognition, the company has focused on listening to employee feedback and making tangible improvements. Actions taken include revising pay and benefits packages,

introducing charity days, and encouraging staff to adopt plants, fostering a sense of community and wellbeing.

LEIGH LEATHER, Managing Director at Roper Rhodes, commented: ‘Receiving the Great Place to Work accolade for the third year in a row is a proud moment for all of us. We’ve listened to our employees and worked hard to build an environment where everyone feels valued, supported, and motivated to succeed. Seeing our rating rise to 80% is a testament to the impact of these efforts.’

This latest achievement reinforces Roper Rhodes’ commitment to creating a workplace where employees can thrive and feel appreciated.

Bathroom Spending Sees Significant Increase, Reports Houzz

The median spend on primary bathroom renovations has risen by an impressive 33% year-on-year, according to new research from design software platform Houzz.

The findings, part of the 2024 UK Houzz Bathroom Trends Study, revealed that the median spend on primary bathroom projects climbed from £5,250 in 2023 to £7,000 in 2024. This trend aligns with a recent report by retailer Wickes, which noted an 80% increase in consumer bathroom spending over the past three years.

Houzz’s study, which surveyed over 220 users who were either undergoing or had recently completed home renovations, highlights several key trends in bathroom upgrades. Notably, onein-five homeowners expanded the size of their bathrooms, with nearly half (47%) reporting post-renovation spaces of 50 sq ft or more.

In terms of features, wall finishes topped the list, with 96% of homeowners upgrading them. This was followed closely by basins (94%), flooring (92%), plumbing fixtures

(89%), and toilets (84%). Lighting upgrades were also prevalent, with 76% of respondents incorporating updated fixtures.

Vanity cabinets proved to be a popular choice, with 63% of homeowners including them in their renovations. Interestingly, 19% of respondents opted for semi-custom or fully customised vanity units to personalise their spaces.

Updating showers has also become increasingly common, with 76% of homeowners enhancing their showers in their latest projects, up 2% from last year. Of those who removed baths, 92% enlarged their showers, while 22% relocated them as part of their redesigns.

The trade sector remains heavily involved in these renovation projects, with 92% of homeowners hiring industry professionals.

Among those, six-in-ten employed tradespeople, 47% hired bathroom fitters, and 31% enlisted builders. However, only 27% of respondents opted for professional bathroom designers to assist with the design process.

‘Contemporary style’ emerged as the most popular aesthetic, chosen by 36% of homeowners, closely followed by ‘modern’ at 31%. More traditional styles, including ‘Victorian’ (3%) and ‘traditional’ (7%), are significantly less favoured. An eclectic approach was used by 6% of homeowners.

In terms of colour, white and grey dominate, featuring prominently across vanity units, worktops, and walls. These colours were used by 25% and 20% of homeowners, respectively. Additionally, 9% of respondents introduced a green wall within their showers, reflecting a growing interest in bold design choices.

MARINE SARGSYAN, Houzz staff economist, commented on the findings:

‘Homeowners are making bold design choices, particularly with vanity units, and focusing on contemporary styles to transform their bathrooms into functional yet stylish spaces. These projects often require the expertise of professionals to ensure both practicality and aesthetic appeal.’

The Houzz study underscores the evolving trends in bathroom renovations, highlighting a growing willingness among homeowners to invest in creating modern, customised, and functional spaces. With professionals playing a key role in these transformations, the sector is poised for continued growth.

Employment costs drive cost increases for businesses

Fall in small business confidence as employment costs take a toll, new report finds.

The Federation of Small Businesses’ Small Business Index (SBI) for Q2 2024 saw confidence fall back by over 16 points as businesses name increased labour costs and tax burden as growing concerns.

When asked what factors were driving cost increases, 52.2 percent of businesses cited labour, which is the highest-ever reading on this measure.

However, access to appropriately skilled staff was not considered to be as much of a barrier to growth in Q2 as it was in Q1.

Three in five small businesses pointed to the domestic economy as one of their biggest barriers to growth, although this too fell slightly from Q1.

Construction was the least optimistic

major sector as the FSB calls for more support for small housebuilders from the UK government so small building firms can access the finances they need.

TINA McKENZIE, FSB’s Policy Chair, says: ‘The fall in confidence among small firms is disheartening but need not become a self-fulfilling prophecy. With the right support, we know that small businesses can thrive and drive the economic growth that the Government has said is its priority.

‘Now, as we head into the next quarter, we’re staring down the barrel at some tough challenges if we want to rebuild confidence.’-

Tile Mountain Group Reports Record Turnover and Profit Growth

Tile Mountain Group, a leading UK tile and bathroom retailer with a strong e-commerce presence and 12 showrooms nationwide, has reported record-breaking financial results for 2023.

For the first time, the Group’s turnover exceeded £100 million, reaching £101,873,573 – a 17.5% increase compared to the previous year.

The company also posted a significant profit before tax of £7.445 million, marking an impressive 94% year-on-year growth. This strong performance reflects Tile Mountain Group’s focus on quality products, exceptional customer service, and the effective integration

of its retail showrooms and online platforms. Chairman, MO IQBAL celebrated the milestone, stating: ‘Crossing the £100 million turnover mark is a major milestone for us and a testament to the hard work of our team, the loyalty of our customers, and the trust our business partners place in us. We’ve seen tremendous growth, and we’re well on track for even bigger achievements in 2024/25.’

The momentum has continued into 2024, with year-to-date sales tracking 30% higher than the previous year. To support its expansion and growing customer demand, Tile Mountain Group is set to open a stateof-the-art automated warehouse in Q4 2024. This facility is expected to enhance logistical efficiency, allowing the company to serve customers more effectively across the UK.

‘As we continue to grow, our focus remains on innovation and enhancing the customer experience. The opening of our new automated warehouse and the planned expansion of our showrooms are crucial steps in our journey to becoming the go-to destination for tiles and bathroom products in the UK,’ added Mo Iqbal.

Looking ahead, Tile Mountain Group has ambitious plans to expand its showroom network from 12 to 30 locations in the coming years. This strategy underscores the company’s confidence in the UK home improvement market and its commitment to offering consumers unparalleled access to premium tiles and bathroom products.

TINA MCKENZIE

Embracing Mocha Mousse – Pantone’s Colour of the Year 2025

Pantone has unveiled its much-anticipated Colour of the Year for 2025, introducing the world to PANTONE 17-1230 Mocha Mousse. This evocative soft brown is more than just a shade; it’s an invitation to indulge in the comforting luxury of the everyday.

Arich and warming hue, Mocha Mousse draws inspiration from the delectable qualities of cacao, chocolate, and coffee – offering both visual and emotional nourishment. It’s a colour that perfectly balances sophistication and earthiness, making it an ideal choice for interiors, particularly in bathrooms where tranquillity and comfort reign supreme.

A

NATURAL FIT FOR MODERN BATHROOMS

In the context of Ireland’s bathroom trade, Mocha Mousse offers exciting possibilities. As homeowners increasingly seek to create spa-like sanctuaries in their homes, this versatile hue can bring a subtle touch of glamour while maintaining a grounded, organic aesthetic. Its rich brown undertones pair seamlessly with natural materials like stone, wood, and ceramic, which are staples in contemporary bathroom design.

‘Bathrooms are no longer just functional spaces,’ says a local designer. ‘They’re places of retreat, and colours like Mocha Mousse help evoke a sense of calm and connection to nature. This hue can work as an accent wall, a choice for cabinetry, or even in tiles and accessories to add warmth and sophistication.’

HARMONY IN DESIGN

Pantone highlights the growing movement towards aligning our lives with the natural world, and Mocha Mousse is a direct reflection of this trend. It harmonises the demands of modern living with the timeless beauty of organic design. Bathrooms painted or accented with Mocha Mousse can achieve this balance, offering both comfort and wellness –a trend that resonates with Irish consumers.

As LAURIE PRESSMAn, Vice President of the Pantone Color Institute, explains, ‘Harmony embraces a culture of connection and unity as well as the synthesis of our mental, spiritual, and physical well-being.’ For bathroom designers, this means integrating colours like Mocha Mousse into spaces that foster relaxation and a sense of personal care.

TIMELESS YET ASPIRATIONAL

While Mocha Mousse carries an unpretentious charm, it also offers a discreet touch of glamour, making it a standout choice for high-end bathroom projects. Its versatility allows it to shine across various styles, from minimalist modern to classic elegance. Paired with metallic finishes, such as brushed brass or matte black, it exudes a luxe appeal, while softer, natural textures like linen and rattan emphasise its earthy roots.

CELEBRATING THE SHADE

In celebration of this year’s colour, Pantone has announced a global series of events, bringing Mocha Mousse to life through immersive experiences. Though details specific to Ireland have yet to be confirmed, the announcement underscores the universal appeal of this hue.

BRINGING MOCHA MOUSSE TO IRISH BATHROOMS

For Ireland’s bathroom trade professionals, incorporating PANTONE 17-1230 Mocha Mousse into product lines, displays, and promotional materials could prove highly effective. Whether it’s introducing tiles, paint, or accessories in this stunning shade, Mocha Mousse is poised to be a major player in 2025’s design landscape.

As we embrace this warm, rich brown, Mocha Mousse offers a unique opportunity to merge timeless aesthetics with modern desires for connection, comfort, and indulgence. Ireland’s bathroom industry has much to gain by making this colour a focal point in the year ahead

LICK BROWN 02 EGGSHELL EMULSION PAINT 2.5L

Born and Bred

This issue Claire McCann, Logistics Manager at Synk , Belfast born designers and creators of luxury terrazzo and concrete basins, sinks and vanity units, discusses what they have to offer, their impressive growth and the influence their Belfast roots bring to their products.

NEW TO THE SCENE

‘At Synk, we design and create luxury terrazzo and concrete basins, sinks, and vanity units, drawing from over 20 years of experience in concrete design and manufacturing. When you choose one of our pieces, you’re getting something truly special: each product is handmade in Ireland with the finest concrete and a whole lot of care,’ CLAIRE McCANN, Logistics Manager at Synk explains.

‘Synk officially launched at the Maison et Objet design exhibition in Paris in January 2024 - an unforgettable moment for us. Since then, we’ve grown across Europe and into North America, collaborating with some of the some of the industry’s most talented architects and interior designers. It’s been an incredible journey, and we’re excited to keep pushing the boundaries of what’s possible with concrete design.’

QUALITY AND DESIGN

Synks products have become known for their exceptional quality and design versatility, she tells us, which allows them to cater to a variety of styles and preferences. ‘The concrete basins we create are available in a range of shapes and designs, from smooth, curved forms with elegant, clean lines to intricately

fluted finishes. We also offer flexible mounting options, including wall-mounted and surfacemounted basins, to seamlessly integrate with any bathroom design. Whether you’re looking for a minimalist piece or a bold, architectural statement, our basins can be tailored to your exact specifications.

‘We have 28 beautiful colours and clients have the freedom to design their own unique Terrazzo or Twisted mix—our signature, standout options that add character and elegance to your space. We also provide the ability to colour match, ensuring that our basin complements the interior design scheme seamlessly.’

Claire continues, ‘Each Synk concrete basin is crafted by master artisans with over 20 years of expertise, utilising recycled sands and aggregates in a sustainable, low-energy process. Made from ultra-high performance concrete (UHPC), Synk basins combine durability with design elegance. By substituting traditional gravel and sand with advanced materials like fibreglass and polymers, Synk creates distinctive, aesthetically striking pieces. Colour dyes or terrazzo chips are added to the mix before moulding, and each basin is then meticulously sealed, sanded, and polished to highlight concrete’s natural beauty while

Being based in Belfast has deeply influenced Synk’s design, blending industrial heritage with modern craftsmanship. ‘ ‘

ensuring a refined, modern finish.

‘At Synk, we take pride in offering a full custom design service, giving you the chance to create something truly one-of-a-kind. We can craft a tailor-made basin to match your exact vision, from the specs down to your personal style preferences. You even have the freedom to design your own Terrazzo or Twisted mix, our signature standout finishes, and we can colour match to your liking. The options are practically limitless!’

INSPIRING ROOTS

‘Our inspiration comes from the raw beauty of nature and the elegance found in simple, functional design. We’re drawn to the timeless qualities of concrete - the way it can be both industrial and refined, minimal yet full of character,’ Claire explains. ‘We also love blending organic shapes and clean lines, creating pieces that feel rooted in the natural world but with a modern edge. Every design is about striking that perfect balance between aesthetics and purpose, resulting in basins and vanities that are not only eye-catching but built to enhance any space.

‘Being based in Belfast has deeply influenced Synk’s design, blending industrial heritage with modern craftsmanship. The brand embraces

CLAIRE MCCANN

a blend of industrial heritage and modern innovation, reflective of the city’s rich history and creative energy. Belfast’s architectural landscape and evolving design scene inspire Synk’s minimalist yet striking approach to concrete craftsmanship. This ethos is reflected in Synk’s contemporary approach to concrete, which draws inspiration from Ireland’s rich natural resources, like the iconic Connemara Marble. Known for its deep, calming green hues and storied Celtic legacy, Irish Green Marble evokes the lush beauty of Ireland’s landscape. Synk’s work, inspired by such timeless materials and the spirit of Irish craftsmanship, brings a refined elegance and a nod to cultural heritage into modern bathroom design.’

PARTNERSHIPS AND GROWTH

Since January, Synk has expanded its retail partners with its products now being available at various locations throughout the UK, Europe and USA. Claire explains, ‘We are very proud of the network of partners we have already built and are always exploring new opportunities to share our designs with more people worldwide. Continuous expansion is definitely on the horizon, as we want to bring our unique products to fresh markets and new audiences. We take great delight in connecting with diverse

design communities.

‘We’re thrilled about the growth we’ve already achieved and the unique potential of our products in a rapidly expanding and dynamic design market. With over a dozen showrooms showcasing Synk in North America, the UK, Ireland, Paris, Spain, and Denmark, we’re just getting started. Our ambition is to expand globally and establish Synk as a powerhouse in concrete bathroom solutions.

‘We want to build genuine, collaborative relationships with bathroom retailers, showrooms, and interior designers. Our focus is on understanding their vision and collaborating to create an exceptional experience. We provide tailored support, from creating high-impact display pieces to design collaboration, and always look for creative ways to elevate exposure for everyone involved. By combining our strengths and thinking outside the box, we make sure our partnerships are as dynamic and successful as the products themselves.’

She continues, ‘Synk provides a high level of after-sales service and support, ensuring customers receive lasting value from their concrete basins. Key aspects include:

‘Protective Measures: Each basin is sealed with a unique and secret sealing system,

including a polyurethane primer and UV-cured topcoat, ensuring stain and abrasion resistance. Synk also applies a ceramic coating, which users should periodically reapply.

‘Maintenance Guidance: We provide each and every client with a thorough and detailed Care and Maintenance guide which covers everything from installation to cleaning. All of our products carry a one-year warranty for peace of mind.

‘Support Access: Customers can contact Synk for free advice and support at any time.

Claire concludes, ‘We are really proud of the role our sinks play in completing the spaces they are in. When clients send us images of completed projects, it’s a reminder we are part of something bigger – helping people create spaces that are not only functional but truly unique and beautiful. That’s an achievement we take pride in every day.’

Synk synkconcrete.com

3 Springbank Road, Springbank Industrial Estate, Belfast, BT17 0QL

DELANO – MULTI TERRAZZO

WYNWOOD – TWISTED

TAMARA – YELLOW TERRAZZO

A Golden Opportunity For Small Businesses

We’re excited to introduce a new regular feature in IBTG, brought to you by the Federation of Small Businesses (FSB). The FSB will cover topical subjects, share essential insights, and more over coming issues. But first, who is the FSB, and what can they do for you? Let’s find out.

It can sometimes feel like running a small business is a lonely place but with small businesses making up approximately 99% of the economy, you are in fact part of a really large group. FSB (Federation of Small Businesses) celebrates its 50th anniversary in 2024. As the largest business organisation in the UK, it recognises the size and strength that SMEs play in the economy and seeks to galvanise the voices of the thousands of small businesses together in one voice.

The origin of FSB begins in 1974, which was an intensely troubled year with skyrocketing inflation, industrial unrest, the Watergate scandal and much more. In the UK, strong vested interests held sway with the government of the day and the economy was on its knees.

In desperation, the government tried to plug the gaping hole in its finances by hiking national insurance contributions on the self-employed. It was a brutal blow against those least able to defend themselves.

One man decided that a stand had to be taken and so, in that pre-social media age, he took up his pen and wrote a letter to the Guardian newspaper, citing calls from business owners as diverse as ‘a musician, a boat builder, an undertaker, a chimney sweep, a window cleaner, and hundreds of shopkeepers’ to ‘DO SOMETHING ABOUT IT’.

Within two weeks of writing his letter, Norman Small had called a public meeting of business owners which was quickly followed by many more such meetings and, so, the National

GRAEME WEIR, MEMBERSHIP ADVISOR, FSB

Federation of Self Employed was formed – an organisation of volunteers who strive to protect small businesses by lobbying to improve the laws that affect them, as well as providing support and advice services where challenges remain. Within a short period of time, a staggering 25,000 businesses per month were joining this new collective effort to protect and promote SMEs.

Fifty years on, FSB is marking this anniversary with a number of activities that celebrate the spirit of coming together as volunteers to do something for the greater good; of taking collective action to improve circumstances for all in a way that individuals

acting along are largely powerless to achieve.

FSB is well recognised and well regarded, so its voice is sought and heard in public policymaking. That didn’t happen by accident; it took the great efforts of people like Norman Small and many thousands like him. We take evidence from our members to understand the pressures they face and their needs where their business intersects with government, and we build the case and advocate for them. It’s a very necessary cause that is never finished. Campaigns are fought and won, then new issues emerge.

As well as the campaign activity, FSB provides SMEs across the UK with an unmatched suite of tangible benefits to help you

run your business more efficiently and ease the burden of stretched time and resources in your small team. These benefits include a 24/7 legal and employment helpline whereby members have unlimited access to advice from qualified solicitors as well as a legal hub with hundreds of indemnified documents that you can tailor for your own business.

Graeme Weir has been a membership advisor for FSB Northern Ireland for over 19 years. Graeme says: ‘If you’re a small business in Northern Ireland trying to do everything and spinning too many plates, FSB membership can ease so much of the burden. As well as raising your voice collectively about the challenges and needs you have, you have access to countless day to day services that means you can spend more time working on your actual business and its sustainability and growth. I have so many members with stories of how FSB saved them hours of their time, thousands of pounds of their money as well as providing peace of mind that the guidance and support is accurate.’

If you want to have a conversation about FSB, contact Graeme on graeme.weir@fsb.org. uk or scan the QR Code below. You can also visit fsb.org.uk to find lots of resources and to find out how you can become a member.

FROM EAST TO WEST

RAK Ceramics has grown into one of the world’s leading ceramics manufacturers. With a focus on innovation, quality, and sustainability, the company has expanded globally, offering a wide range of bathroom solutions that blend cutting-edge design with functionality. In Ireland, RAK Ceramics caters to both residential and commercial needs, providing products that reflect the latest trends and local tastes. IBTG speaks to BEN BRYDEN, Sales and Marketing Director of RAK Ceramics UK , to find out more about the company’s journey and future plans.

WHAT’S THE STORY

RAK Ceramics began its journey in 1989 with a vision to create a brand synonymous with innovation, quality, and design excellence in ceramics and porcelain. BEN BRYDAN, Sales and Marketing director at RAK explains, ‘What started as a small venture has grown into one of the largest ceramics manufacturers globally, producing millions of square meters of tiles and sanitaryware annually. The driving vision has always been to craft spaces that inspire through technology-driven designs and sustainable practices, ensuring that beauty and functionality blend seamlessly.

‘In Ireland, RAK Ceramics provides a wide range of bathroom solutions, including tiles, sanitaryware, basins, faucets, and complete bathroom suites. We cater to both residential and commercial needs, offering products that align with Irish architectural preferences and design trends. Our collections feature everything from minimalist aesthetics to bold, statement pieces, ensuring that every customer can find products that fit their style and needs.’

CONTINUED GROWTH

‘What distinguishes RAK Ceramics is our relentless pursuit of innovation and commitment to excellence. With state-ofthe-art production facilities and a focus on cutting-edge technology, we offer a wide array of customisable and high-quality products,’ he continues. ‘Additionally, our ability to blend global trends with local tastes enables us to cater to diverse markets effectively. Our sustainability efforts and collaborations with world-class designers also make us a preferred choice among architects and homeowners alike. ‘Our growth journey is marked by several

milestones, such as:

1 Becoming one of the largest ceramics manufacturers globally.

2 Being listed on the Abu Dhabi Securities Exchange.

3 Expanding operations to over 150 countries.

4 Launching state-of-the-art production facilities that incorporate eco-friendly technologies.

5 Partnering with renowned designers and architects for exclusive collections.

These achievements underscore our commitment to innovation, quality, and global presence.’

INNOVATION

‘Our flagship products include the RAKCloud Collection, designed in collaboration with the Italian designer Giuseppe Maurizio Scutellà, which embodies elegance and innovation. The RAK-Petit Series is another highlight, focusing on compact solutions for modern urban living. Additionally, our RAKSanit antibacterial sanitaryware showcases our commitment to hygiene and wellness, combining functionality with cutting-edge technology.’

Ben goes on, ‘We maintain quality and innovation through significant investments in R&D and cutting-edge technology. Every product undergoes rigorous testing to meet global quality standards. Furthermore, our design teams work closely with industry experts and trend analysts to stay ahead of the curve. By leveraging digital technology, such as 3D printing and advanced glazing techniques, we ensure that each product is a blend of beauty, durability, and innovation.’

‘One of our most exciting innovations is

‘ ‘

What distinguishes RAK

Ceramics is our relentless pursuit of innovation and commitment to excellence. With state-of-the-art production facilities and a focus on cutting-edge technology, we offer a wide array of customisable and high-quality products.

BEN BRYDON.

the RAK-Sanit Technology, which incorporates antibacterial properties into our tiles and sanitaryware. This is especially relevant today, as hygiene has become a top priority. Additionally, we have introduced Smart WC systems, combining advanced features like touchless flushing, self-cleaning functions, and water-saving mechanisms. Our ability to integrate IoT solutions into our product offerings demonstrates our focus on the future of smart living,’ he explains.

‘Sustainability is at the heart of our operations. We’ve implemented energy-efficient production processes, use recycled materials in our manufacturing, and have introduced water-saving technologies in our products. Our factories are equipped with advanced systems to reduce carbon emissions and minimise waste. Moreover, many of our products are certified as eco-friendly, allowing customers to create sustainable spaces without compromising on style or quality.

MARKS OF SUCCESS

‘We’re exploring several trends, such as largeformat tiles that create seamless spaces, digital printing technologies for intricate and customizable designs, and eco-friendly materials that cater to sustainable construction. Additionally, we are focusing on integrating technology into our products, such as smart sanitaryware and tiles with self-cleaning or airpurifying properties,’ he says.

‘One of our memorable success stories is our involvement in a luxury hotel project in Europe where we provided bespoke solutions tailored to the architect’s vision. Despite tight timelines, our team delivered custom tiles and sanitaryware that perfectly complemented the hotel’s aesthetic. The client’s praise and subsequent recommendation led to partnerships

with other high-profile projects, showcasing our ability to exceed expectations in quality, service, and innovation.

‘Our success is rooted in innovation, customer-centricity, integrity, and adaptability. We believe in empowering our teams, fostering a culture of continuous improvement, and staying true to our commitment to quality and sustainability. These values have allowed us to navigate challenges, build long-lasting relationships, and remain a leader in the global ceramics industry.’

CHALLENGES AND FORECAST

Much like other bathroom brands, RAK has dealt with its fair share of challenges along the way. Ben explains, ‘Scaling globally came with challenges such as navigating diverse market dynamics, supply chain complexities, and cultural differences. We addressed these by building strong local partnerships, investing in advanced logistics, and adapting our products to meet regional preferences. Our global team’s ability to align with local needs while maintaining brand consistency has been crucial to overcoming these obstacles.’

‘Our vision is to solidify our position as a leader in the ceramics industry while driving sustainable innovation. Over the next 5-10 years, we aim to expand our global footprint further, introduce more eco-friendly and smart solutions, and continue setting design trends. We envision RAK Ceramics as not just a product manufacturer but a partner in creating inspiring and sustainable spaces worldwide.’

rakceramics.com

Make Connections, Build Success

LOUISE BROGAN, founder of LinkedIn marketing agency Louise Brogan Ltd, helps businesses succeed on LinkedIn with bespoke training, content management, and coaching. As LinkedIn continues to grow as the go-to platform for professionals, Louise shares her expert advice on making the most of it for B2B success in niche industries. With over a decade of experience, she also has a book launching in January 2025.

Hi Louise, can you tell our readers a bit about yourself?

I originally qualified with a MSc in Computing and worked as an IT Project Manager in the health service. Once I had a young family, I realised I would prefer to work for myself, and launched my own business 11 years ago.

I run a LinkedIn marketing agency - Louise Brogan Ltd, and also work one-to-one with coaching clients through my Raise Your Visibility programme. The book is coming out in January 2025!

We now offer LinkedIn done-for-you content management and training for B2B companies who want to leverage LinkedIn. We have inperson workshops, speaking engagements and online training. I also have a YouTube channel which is focused on LinkedIn - www.youtube. com/@RaiseYourVisibilityOnline

Why do you believe LinkedIn is a valuable tool for niche industries, such as the bathroom sector?

There are over 1 billion account holders on LinkedIn. It is the only social media platform which focuses entirely on business. If you imagine it to be like an online version of your industry conference, you would speak to people within your industry, listen to experts from the industry and network with those people. Each

individual personal account on LinkedIn can build a network of whomever they want - so you can choose to build a network of your peers, potential clients and suppliers and raise your profile within your field.

Can LinkedIn be effective for B2B networking in industries like bathrooms, where supply chains and partnerships play a big role?

Absolutely. Your partners are already on LinkedIn. Unlike other platforms where people go for entertainment, LinkedIn allows you to connect with the professionals within your industry, find out who they are connected to, and have private conversations with them.

Creating posts about sustainability, industry best practices and current trends can set your business apart from the competition. Creating your profile is the first step - then by posting consistently on the platform, you will keep top of mind with your potential partners and when they are looking for suppliers, you will become the first person to turn to.

What benefits can LinkedIn bring to small businesses when used to its potential?

There are four key things to consider when using LinkedIn.

Having a fully optimised personal profile gives you the foundation for your activity. When you are active on LinkedIn, people will go to your profile to find out what you do, what you sell and who you work with. Give yourself the best chance of attracting your ideal clients by filling out the profile both on your personal profile and your company page.

Start building a network of value around yourself - people who will be interested in your posts, and share posts that you are interested in. Connect with people you have met in real life, and people you have already done business with, and use the advanced search filters to find more potential clients and people you want to connect with.

Thirdly, engage with those people. When someone shares a post on LinkedIn, by commenting on it you not only raise your profile with that person but also with the people in their network, leading to more interest in you and your business.

Content - create posts that your network want to read. Start conversations in the newsfeed, don’t just post sales offers. Be consistent. We help clients by writing 2-3 posts per week that start conversations with their followers rather than broadcasting at them.

In terms of pages on Linkedin, do you believe it is important for people to have personal accounts and not just business accounts? Is there a benefit to using both?

Absolutely! Having both a personal account and company page means you are giving yourself more chance of being found. You will be able to add your logo, branding, products and website links to your page. If you return to the idea of thinking of LinkedIn like an inperson conference, your personal profile is you attending the conference talking to people, and the page is your sponsor booth where you

LOUSIE BROGAN.

can direct people to find out more about the business as a whole.

What advice would you give to anyone who would like to use Linkedin, either for the first time or more often?

Be strategic. Who do you want to connect with and what do you want to get from the platform? I see a lot of clients who connect with anyone and everyone. Avoid the ‘pod’ industry where someone will invite you to join an engagement pod - everyone comments on each other’s posts but all you end up doing is operating in a silo and obligated to reply to posts you don’t have any interest in.

This is a business platform. The huge majority of members are professionals and behave appropriately. If you can think about approaching it from a place of sharing information that others will find interesting and useful, this makes it easier to begin. Don’t overthink it. If you are unsure, start by commenting on other people’s posts until you become more comfortable with how the platform works.

Is there best practice around what sort of content to post and how often?

Start conversations. We create the following formats of posts - written, images, carousels, video and newsletters. For clients, we post 2-3 times a week. Start with thinking about your core messages/products and write down what people ask you about those products. Answering these questions will give you ideas on what you can create content about.   I find our B2B clients who create events, webinars and livestreams get a lot of return from this type of content. People will start to know, like and trust you as an expert in your field PLUS you can repurpose all of the content afterwards into blogs, articles and chop it up into short videos and written posts.

What are some common mistakes that people make when using LinkedIn?

Most people create accounts and never post. You have a platform to talk to people - so try posting something. Stick to business. The purpose here is not to go viral, but to build community with your network. Don’t worry about your old colleagues judging you, they are not paying attention. Do not connect with everyone and anyone - be strategic in who you want to connect with and DO NOT SELL in your direct messages - this is the fastest way for someone to disconnect with you.

What are the most underrated features of LinkedIn that professionals often overlook?

We really love creating video with our clients. Simple talking head videos that are under two minutes long really connect with your audience. I am doing more LinkedIn Events with our clients, encouraging their audience to sign up for webinars and in-person events which helps

to gather information and email addresses for people who are interested in your business.

How does LinkedIn help bridge the gap between digital networking and real-world opportunities?

One of my favourite tools is the QR Code. If you are at an in-person meeting, simply go to your LinkedIn app, open the Search bar and click on the little QR logo at the top right. This opens your QR card and you can share these with the people you are talking to, in order to connect with them.

Connect with people you meet at conferences on LinkedIn and follow up on your conversations. By posting twice a week, your new connections will see your posts and you can follow up and continue the conversation by email or phone.

How important are recommendations and endorsements on LinkedIn, and how can professionals build these authentically?

Recommendations are really valuable as they come from the other person’s account. You can repurpose these over to your website and even create posts around them. Receiving more recommendations and endorsements helps you to become more visible on LinkedIn as well as showing your network that you have a proven track record.

You can only ask for a recommendation from someone who is in your first level network - keep them short and concise and timely. If you have just finished a project with someone, that is a good time to ask them for a recommendation.

What’s the value of commenting on or sharing others’ posts versus creating your own?

When you comment on someone else’s post, this does a few things. It raises your profile with the person who wrote the post, but it also puts you in front of a new audience. Their own network will see your name, photo and headline as well as your comment, so write a thoughtful response rather than ‘well done’ or ‘congratulations’. If you share someone else’s post, make sure you write about WHY you are

sharing it or what you liked in the post rather than simply reposting it.

What’s the role of LinkedIn in thought leadership, and how can professionals position themselves as experts in their field?

Share articles, posts and videos that showcase your expertise. It is easy to stand out on LinkedIn if you are consistently showing up with interesting posts that others engage with. Use LinkedIn’s features to help - LinkedIn Live, audio, the Featured Section on your profile. Share interviews with others in your field, start a newsletter on topics that your industry is interested in - people subscribe to the newsletters and you can get into a nice consistency with a weekly or monthly newsletter that others can see as a resource.

How do you see LinkedIn evolving in the next few years?

LinkedIn is actively engaged in using AI as a tool, but have been vocal about people not using AI to write their posts for them. LinkedIn is owned by Microsoft who have a large stake in ChatGPT so I see more AI coming inpossibly writing your profile for you.

Another feature that is being promoted by LinkedIn is the video feature. They recently launched a vertical video feed which few people are able to get ‘into’ - it only appears on your mobile app. I believe LinkedIn will start to monetise specific creators who create content that entertains the key audience - those people who are looking for their next job.

LinkedIn is a place for recruitment and their core business model is jobseeking/ recruitment alongside LinkedIn Advertising. That doesn’t mean it doesn’t lend itself to B2B organic marketing - senior decision-makers use LinkedIn as their social media, and those are the people we want to get in front of.

Do you have any parting advice for our readers?

Be Brave. Once you start to build a network you enjoy connecting with, and post something that starts a conversation, you may even find you enjoy it!

Hot off the Press

The latest launches from the industry

New wall mounted solutions from Keuco

KEUCO have recently introduced a new wall mounted solution for the bathtub.

The new PLAN blue thermostatic bathtub mixer is crafted in a timeless, contemporary style, which has become a defining feature of the PLAN blue fittings series’ ensuring that the style will endure. It is this design aesthetic that makes it ideal for universal use and enables it to be stylishly combined with a variety of alternative furnishings.

The PLAN blue thermostatic bathtub mixer works in new constructions as well as the modernisations of existing bathrooms. All connections to the water supply are discretely concealed behind two round decor discs, and the water temperature and flow rate can be adjusted with the handles on the left and right.

To minimise the risk of scalding the thermostatic bathtub mixer is equipped with a temperature block at 38 °C. The spout is positioned symmetrically in the centre and the connection for the shower hose, is located beneath the mixer.

Produced in the slender PLAN blue design, it perfectly matches the look and style of the PLAN blue thermostatic shower mixers. To create the overall aesthetic KEUCO offers an extensive range of accessories for bathtub, shower and washbasin, all products are available in classic chrome-plated surface or accentuating matt black. This provides a wide range of design options for modern bathroom design, in areas from hotels to the healthcare industry, and even private bathrooms.

Sonas introduce Reed fluted bath

Sonas Bathrooms are excited to announce their new Contemporary Freestanding Bath, Reed, which leans heavily into the growing trend for reeded or fluted finishes in high-end bathroom design. These elements add a touch of sophistication by introducing subtle texture and visual interest without overwhelming the space. With the ‘Reed’ Fluted Freestanding Bath, there are options to personalise the exterior of your bath in any RAL colour imaginable. With over 2,500 shades to choose from, homeowners are sure to find the perfect hue that matches their personality and style.

Sonas have seen a significant rise in customer demand for fluted finishes, particularly in statement pieces that enhance bathroom environments with visual interest and refined detailing. As well as the Reed Fluted Freestanding Bath, the Mirage Wetroom Panels offer sleek, vertical fluting that adds texture and depth to minimalist wetroom spaces.

When incorporating fluted finishes into bathroom designs, SONAS recommends a balanced approach. Fluted textures can bring depth and luxury to a bathroom, but it’s important not to overuse them. Our design advice focuses on using these finishes as accent features, such as pairing the Reed Fluted Freestanding Bath with smoother surfaces elsewhere in the space. This creates a sophisticated contrast that draws the eye while maintaining a harmonious overall design.

BAGNODESIGN launch 2024 price guide

BAGNODESIGN 2024 Price Guide is now available. Brimming with design inspiration, this comprehensive guide is now available to industry professionals and design enthusiasts alike.

The BAGNODESIGN Price Guide 2024 is more than just a catalogue; it’s a visual aid that combines all the essential information you need with plenty of creative inspiration.

Designed in the style of a high-end interior’s magazine, the coffee table-worthy guide showcases stunning photography and in-depth editorial content on both new and bestselling BAGNODESIGN collections. It serves as a captivating introduction to the brand, particularly for those new to the world of BAGNODESIGN.

Spanning over 300 pages, the Price Guide covers the full spectrum of BAGNODESIGN’s luxurious offerings. From elegant sanitaryware and exquisite brassware to stylish furniture and chic accessories, designers will find everything they need to craft extraordinary bathroom spaces - all from a single, trusted source.

The new guide offers a first look at BAGNODESIGN’s latest trends, including new brassware finishes, the opulent awardwinning Nara range inspired by the Japandi interior design movement, and the serene Beach House collection, perfect for creating a tranquil Maldivian retreat in your own home. Alongside these new additions, the guide highlights celebrated collections such as the minimalist M-Line, the timeless elegance of Bristol, and the cosmopolitan Orology.

In addition to showcasing BAGNODESIGN’s stunning collections, the Price Guide is an indispensable tool for designers, offering detailed measurements, pricing, and order numbers to facilitate informed decision-making. The aim is to inspire creativity while providing all the necessary information to specify bathrooms with confidence and ease.

Waterline introduces brass and copper bath

A new collection of brass and copper baths from Waterline are designed to bring unparalleled luxury into the home at an exceptional value.

Handcrafted from 100% 16-gauge copper and brass, these stunning baths combine timeless elegance with unbeatable prices, making highend luxury more accessible than ever.

Each bath is meticulously hand-forged, ensuring a unique and sophisticated look that will only get better with age. As the natural copper develops a distinctive patina over time, it enhances the bath’s authentic, aged charm. Copper’s remarkable ability to conduct heat means that the entire surface of the bath warms up to match the water temperature, turning every soak into a truly indulgent experience.

The collection includes a Brass Bath Tub, Nickel Plated Bath Tub, and a Copper Bath Tub with a Nickel Interior, all sized at 1650 x 750mm, along with matching bath wastes. To complete the luxurious bathroom

setup, complementary brassware and shower sets are also available.

With this launch, Waterline continues to push the boundaries of accessible luxury, ensuring that premium craftsmanship can be enjoyed by a broader market.

CRL announce new sliding door system

CRL has unveiled two striking new finishes for its Serenity Deluxe 180° Sliding Shower Door System.

With the addition of Brushed Brass and Brushed Gun Metal, this system is now available in six stylish finishes, including Polished Stainless Steel, Brushed Stainless Steel, Matte Black, and Brushed Bronze, offering more design flexibility to installers.

Tapping into the growing trend for sleek, minimal aesthetics in contemporary bathrooms, the Serenity Deluxe system is the ideal solution for achieving that clean, all-glass look. Its precision-engineered rollers ensure quiet, smooth door movement, while the minimalist

design keeps the focus on the glass, enhancing the modern bathroom space with ease.

Constructed from durable stainless steel, the Serenity Deluxe system ensures longlasting performance. It supports a variety of configurations, including a 90° mounted system when paired with an accessory kit.

The system accommodates doors up to 40kg in weight, with a maximum door width of 762mm, and glass thickness between 8 and 10mm, making it versatile for a range of installations.

SANIPEX GROUP Expands Team with Two Key Appointments

SANIPEX GROUP has announced two significant additions to its team, bolstering its expertise in both the specification and retail markets.

Tom Lowry Joins as A&D Specification Design Manager

Tom Lowry has been appointed as the A&D Specification Design Manager, bringing 14 years of industry experience to the role. With a strong background in specification, Tom will enhance the strategic direction of BAGNODESIGN and SANIPEX GROUP in both the UK and international specification markets.

Known for his keen eye for design and understanding of future trends, Tom combines a deep knowledge of the specification process with a strategic approach. His appointment is expected to strengthen the company’s presence within the architecture and design community and expand its influence.

Sharing his enthusiasm, Tom said: ‘I am thrilled to join SANIPEX GROUP and to have the opportunity to grow BAGNODESIGN’s position in the specification market. Bringing the full solution offering that we have to our clients, along with the compelling stories behind each element of our portfolio, is an exciting prospect. I look forward to working with our talented team and engaging with our clients to drive innovative design solutions.’

As part of his role, Tom will collaborate closely with architects and designers to provide tailored solutions that meet their needs, ensuring SANIPEX GROUP remains at the forefront of the industry.

Nick Taylor Appointed National Retail Account Manager

To strengthen its position in the retail market, SANIPEX GROUP has appointed Nick Taylor as its National Retail Account Manager. Nick brings over 15 years of experience in the KBB sector and a wealth of industry knowledge to his new position.

In this role, Nick will focus on developing sales and growing BAGNODESIGN’s presence in the retail market. Leveraging his established connections, he aims to build new partnerships and strengthen existing relationships while promoting the BAGNODESIGN range of luxury bathroom products.

Nick shared his excitement, stating: ‘With a key focus on collaborative partnerships, I am thrilled at the prospect of working closely with both existing and new retail partners to offer the BAGNODESIGN collection. This is

a remarkable opportunity to be involved in driving the brand growth within the UK retail sector.’

LEE PALMER, SANIPEX GROUP’s Sales Director for the UK & Ireland, added: ‘We are thrilled to welcome Nick to the team. His skills and knowledge of the retail sector will be a huge benefit to SANIPEX GROUP and our growing customer base as we continue to move the business forward.’

DRIVING GROWTH

ACROSS SECTORS

With these strategic appointments, SANIPEX GROUP reinforces its commitment to innovation and growth across both the specification and retail markets, ensuring it remains a leader in luxury bathroom solutions.

Duravit Names Former Hugo Boss VP as New Marketing Chief

LÜDER FROMM is set to join Duravit as the company’s new Chief Marketing Officer.

The premium bathroom manufacturer has announced that Fromm, who previously served as senior vice president of global marketing at Hugo Boss, will officially take up his new position in December. He will report directly to the company’s CEO, STEPHAN PATRICK TAHY.

In addition to his tenure at Hugo Boss, Fromm has held senior marketing roles at renowned luxury brands Montblanc and Mercedes-Benz.

Commenting on the appointment, CEO Stephan PATRICK TAHY said: ‘We are delighted to welcome Lüder Fromm to our

leadership team. His impressive track record in brand management and deep understanding of digital transformation will be instrumental in further strengthening Duravit in the global market and meeting the needs of our customers.’

Expressing his excitement about the new role, Lüder Fromm added: ‘Duravit is an exceptional premium brand with international appeal, characterized by design, innovation and customer focus. I am delighted to take on the role of global CMO and, together with the highly motivated team, to take this love brand to a new level.’

TOM LOWRY.

NICK TAYLOR.

LÜDER FROMM.

HiB Announces Two Key Promotions

Bathroom supplier HiB has promoted two of its long-serving team members to senior roles. Steve Wortley has been named national sales manager, while Richard Chmiel steps into the newly created position of national key account manager.

Steve Wortley, National Sales Manager Wortley has been with HiB for over 14 years, previously serving as regional sales manager for the North. Reflecting on his promotion, he said: ‘It is truly rewarding to now represent HiB as national sales manager. This is an exciting time to be part of HiB, especially with the launch of the new sanitaryware earlier this year and more product releases planned for the autumn launch.’

In his new role, Wortley will oversee HiB’s national sales strategy, driving growth and supporting the company’s ambitious plans.

Richard Chmiel, National Key Account Manager

Chmiel joined HiB in April 2017 and has since made a significant impact as regional sales manager for the South. As national key account manager, he will now focus on strengthening relationships with buying groups and managing HiB’s national accounts.

Speaking about his new role, Chmiel said: ‘I am grateful for this opportunity to continue developing our key retail business partners as part of my new role at HiB. The company’s commitment to design, innovation, and customer service is exceptional, and with some exciting new developments in the pipeline, I am excited to start working with my new account base.’

Armera Welcomes Jo Edwards as

New Sales Office Administrator

Armera has appointed Jo Edwards as its newest sales office administrator, a move aimed at supporting the bathroom manufacturer’s continued growth

With several years of experience in the KBB sector, Edwards brings a wealth of industry knowledge to her new role. Interestingly, she joins Armera after previously being one of the company’s retail customers.

The company highlighted her key strengths, stating that Edwards is known for her meticulous attention to detail, exceptional organisational skills, a genuine passion for helping customers, and her bubbly personality. Armera added that she has already proven to be a valuable addition to the team.

Roca Group UK Announces Two Key Appointments

Roca Group UK has strengthened its team with two significant appointments: Barry Gladwish has joined as the company’s new residential specification manager, while Rob Slimming takes on the role of regional sales manager for the North.

In his new role, Gladwish will focus on strengthening relationships and managing specifications with regional developers and housebuilders. While much of his previous experience comes from the builders’ merchants sector, he believes the overlap between sanitaryware and paint products equips him well for success in this new position.

Commenting on his appointment, Gladwish said: ‘I also have long-standing relationships with many developers from my time in merchants, and I’m really looking forward to working with these customers once again and introducing them to Roca and LAUFEN.’ Slimming brings a wealth of experience

to his role as regional sales manager for the North, having previously held various positions at Bristan, including key account manager, national account manager, and regional sales manager.

Reflecting on his career, Slimming said: ‘I’m looking forward to putting all the above into my new role, where I’m focused on supporting and coaching the Roca northern sales team to be the best they possibly can be.’

With these appointments, Roca Group UK aims to enhance its presence and performance in the residential specification and sales markets, ensuring continued success across its key regions.

STEVE WORTLEY AND RICH CHMIEL.

BARRY GLADWISH, RESIDENTIAL SPECIFICATION MANAGER

ROB SLIMMING, REGIONAL SALES MANAGER FOR THE NORTH

Celebrating Industry Excellence

After a day of networking and deals at the NTFAI Trade Show, industry leaders and influencers gathered at the Clonard Hotel on the evening of Saturday, November 9 to find out who had come out on top in 22 hotly contested categories.

This year the awards were hosted by renowned architect and television personality, Hugh Wallace, who kept guests entertained while leading the formal awards presentation.

This NTFAI Awards are about recognising excellence, celebrating milestones, and expressing appreciation for the incredible talent within the tiling and flooring industry. The awards are an opportunity to honour those businesses and individuals who have gone above and beyond, demonstrating exceptional skill, creativity, and perseverance.

Jason added, ‘Congratulations to all our award recipients. Your hard work, creativity, and perseverance have truly set you apart.

‘You inspire us all to strive for excellence in everything we do. Here’s to continued success, new milestones, and the bright future that lies

ahead. May we continue to push boundaries, innovate, and support one another in our respective journeys.’

New look for NFTAI

Also revealed on the evening was a new brand logo and website for the trade. The redesigned NFTAI logo, features interlocking tiles and planks, symbolising the unity and strength within the industry.

Jason Pierce, Chairman, said, ‘This modern and dynamic logo represents our commitment to innovation, quality, and collaboration within the National Tile and Flooring Association of Ireland. It’s a visual testament to our dedication to supporting and advancing the tile and flooring community across the nation.’

Guests were also told of how the new and improved website, NFTAI.ie, is designed to be an ultimate resource for professionals and enthusiasts in the tile and flooring industry where they can discover the latest trends, access valuable resources, and connect with experts across Ireland.

The National Tiling and Flooring Association of Ireland (NTAFI) Awards recognised outstanding achievement in the industry

2024’S WINNERS

Young Tiler of the Year

Will Magnier

Lifetime Achievement Award

Seamus McCann Armatile

Best Tile Showroom in a Hardware

Setting

Burkes Homevalue Kanturk

Best Architectural Tile Showroom

Armatile Ltd Dublin

Best Customer Service

Brian Pyne Tiles Ennis

Best Tile Showroom over 300sqm

National Tile Dundalk

Best Tile Showroom under 300sqm

Buckleys Tiles Cork

Company Representitive of the Year

Johnny Moore - Artisan Marble

Innovation Award

Perflex Epoxy Grout

Tile Wholesaler of the Year

Artisan Marble & Porcelain

Sustainable Supplier of the Year

Cosentino

Accessory and Tool Supplier of the Year

Tiling Tools Ireland

Adhesive Supplier of the Year

Larsen Building Products

Best Marketing

Bathrooms 4U Kerry

Best Residential Project

Taffina Farrington Interior Designer

Best Commercial Project

BS Tiling

Special Award for Tiling Education

RIBH Training

Best Use of Carpet Tile

Alliance Explore Flooring - Tik Tok

Best Use of Carpet

John Lynch Carpets

Best Use of LVT

Allstar Tiling - Mountjoy Square

Best Use Of Vinyl

DJ Kelly & Co

Tiler of the Year

Adrian Cullen - AC Tiling

HOST HUGH WALLACE

JUDGES ADELE ROCHE, SEAN NIXON, ROBERT ASHE AND YVONNE MULLIGAN

ARMATILE WITH HOST, HUGH WALLACE

BURKES HOMEVALUE, KANTURK

LIFETIME ACHIEVEMENT WINNER, SEAMUS McCANN

CREATING A JUST TRANSITION:

What

can we learn about tax policies to support Ireland’s bathroom trade?

The race to achieve net-zero carbon emissions is a global endeavour, but its success relies on fair and inclusive strategies that address local realities. A Just Transition aims to balance the environmental imperatives of sustainability with the social and economic realities of those impacted by the changes. It prioritises supporting workers, communities, and businesses in adapting to new technologies and practices while ensuring that the benefits of the green transition, such as cleaner air and job creation, are equitably distributed. For Ireland’s bathroom trade – a sector encompassing manufacturers, suppliers, and retailers – the journey toward sustainability comes with unique challenges and opportunities. Embracing greener practices can enhance competitiveness, but businesses must also consider the economic and social impacts of this transition.

Drawing on PwC’s report, Delivering a Just Transition: Four Keys to Tax Policies That Maximise Business Action, this feature explores how well-designed tax policies can enable Ireland’s bathroom trade to adopt sustainable practices while maintaining profitability. By examining lessons from international case studies, we can identify how these insights can inform Irish businesses and policymakers.

WHY A JUST TRANSITION MATTERS FOR IRELAND

Ireland’s commitment to reducing carbon emissions requires every sector to play its part. For the bathroom trade, this means transitioning to more sustainable materials, energy-efficient manufacturing processes, and products that conserve water. However, these efforts must also safeguard jobs, support workers, and sustain the communities that depend on this industry.

A just transition ensures that environmental goals are met alongside economic and social equity. According to PwC’s report, achieving this balance isn’t just desirable – it’s essential to secure long-term buy-in from businesses, workers, and consumers.

FOUR KEYS TO TAX POLICIES SUPPORTING A JUST TRANSITION

1 Certainty in Tax Policies Encourages LongTerm Investment

PwC’s report highlights that businesses are more likely to invest in sustainability when tax policies are clear and predictable. Uncertainty, whether from shifting political priorities or vague compliance criteria, can deter investment in green initiatives.

For example, the EU’s Taxonomy for Sustainable Activities provides clear definitions of what qualifies as sustainable, giving businesses confidence to act. Ireland

could adopt a similar approach, offering unambiguous guidance on standards for sustainable bathroom products or materials. A long-term commitment to green tax incentives – untouched by changes in government – would reassure Irish businesses making substantial investments.

2 Aligning Policies with Business Interests

Policies that align sustainability goals with commercial incentives are more likely to succeed. PwC’s report showcases Spain’s Just Transition Institute, which helped coal-dependent businesses repurpose sites for renewable energy projects while preserving local jobs.

OPPORTUNITIES FOR IRELAND’S BATHROOM TRADE

1 Innovating for Sustainability

For Ireland’s bathroom trade, tax incentives could encourage the use of recycled or low-carbon materials, energy-efficient manufacturing, or innovative water-saving designs. Policies could also reward businesses for supporting local supply chains, aligning environmental goals with economic benefits for Irish communities.

3 Balancing Compliance Burdens with Tangible Benefits

Simplified access to incentives can make or break their effectiveness. The PwC report illustrates this through the success of the US Inflation Reduction Act, which offers generous credits for meeting fair wage and sustainability standards. Conversely, overly complex requirements in some EU programmes have seen funds go unclaimed.

For Irish businesses, tax relief for sustainable investments must be accessible. For instance, grants or credits for incorporating water-efficient technologies should involve minimal administrative hurdles, ensuring even small and mediumsized enterprises (SMEs) can participate.

4 Fostering Collaboration Across Sectors Collaboration between governments, businesses, and communities is critical. Japan’s Green Transformation initiative, cited in PwC’s report, highlights the value of cross-departmental coordination to align sustainability goals with workforce reskilling programmes.

In Ireland, similar collaboration could help the bathroom trade transition smoothly. Trade associations, local councils, and sustainability organisations can work together to provide training, share resources, and ensure policies reflect the realities of the sector.

Ireland’s bathroom trade can lead in developing products that meet consumer demand for eco-friendly solutions, such as low-flow taps, dual-flush toilets, and water-efficient showers. Tax policies that reward innovation could accelerate this trend.

2 Supporting the Workforce

A just transition must consider the impact on employees. Retraining programmes and apprenticeships for sustainable production methods – backed by government incentives – could help workers adapt to new industry standards.

3 Leveraging Local Partnerships

Collaboration with Irish suppliers and manufacturers can reduce carbon footprints while boosting the local economy. Tax incentives for local sourcing could make this a compelling option for bathroom businesses.

4 Showcasing Leadership

By adopting sustainable practices early, Ireland’s bathroom trade can position itself as a leader in green innovation, setting an example for other industries and strengthening its competitive advantage in international markets.

PwC’s report, Delivering a Just Transition, provides valuable lessons for Ireland. Policymakers and industry leaders must work together to ensure the bathroom trade is not only a participant in the green transition but a model for how to achieve it equitably and effectively. With the right measures, a just transition can become a springboard for innovation and prosperity in the Irish bathroom trade.

Off the Wall:

WHY PANELLING IS TAKING CENTRE STAGE

Bathroom wall panelling has been a staple in the industry for years, but advancements in technology and design are solidifying its place as a preferred choice for modern projects. Offering improved durability, waterproofing, and an ever-expanding range of realistic finishes, panelling now meets the demands of both residential and commercial spaces with ease.

JAMIE SANDILAND, Specification Manager, sheds light on why tradespeople are increasingly turning to panelling, highlighting its sustainability, efficiency, and ability to deliver high-quality aesthetics without the maintenance challenges of traditional materials. With its evolving capabilities, bathroom panelling is shaping the future of design and installation in the trade.

Nice to meet you Jamie, firstly can you tell us a bit about Grant Westfield?

Grant Westfield has been manufacturing interior building products since 1881 and now manufactures over 8,000 wall panels each week at their factory in Edinburgh.

Under the Grant Westfield banner are two main panelling brands: Award-winning Multipanel which is the UK’s leading bathroom wall panel brand and offers

everything from marble-effect to stone-effect through to tile panels.

The second brand, launched in 2024, is Naturepanel, which provides the same authentic aesthetic as traditional wood slat walls but replicated on a wall panel.

Grant Westfield has built a stellar reputation through its quality and innovation. It is why the company offer a comprehensive 30-year warranty.

Why is panelling becoming an increasingly popular choice for bathrooms?

There are several reasons as to why panelling is becoming increasing popular, from more choice in terms of design options than ever before to the sustainability credentials of panels.

As we become more aware of our need to move to a more sustainable world, panels are becoming increasingly popular over tiles. Not only are they made of wood that is sourced from sustainable forests, but they are 100% recyclable at the end of their lifespan. Choosing panels over tiles also results in a 60% CO2 reduction.

There are also the general benefits to the enduser, from requiring no ongoing maintenance to being easy to clean with just a wipe down with warm soapy water.

Are there particular finishes or coatings that make panels more suitable for extreme conditions, such as high-traffic commercial bathrooms or wet rooms?

All our panels are 100% waterproof and so can be used anywhere within a wet room environment, without the need for any special sealing or ongoing maintenance. Part of what makes our panelling in particular so effective when it comes to being waterproof is our Hydrolock joint. Precisely engineered, Hydrolock edge details create a discreet and watertight joint for complete peace of mind, as well as an easy click-into-place installation.

Both Multipanel and Naturepanel use the Hydrolock joint which means they can be combined to create a truly bespoke design.

Are there any common misconceptions about bathroom panelling, such as durability or design limitations?

In the last couple of years, panel aesthetics have come on leaps and bounds as improvements in printing technology have been launched, which has meant there is now a much wider choice when it comes to design options. Previously options were limited in comparison to tile options, but this area has certainly almost caught up.

What are the common pitfalls during installation that even experienced tradespeople should avoid?

To ensure that installers are equipped with the knowledge and skills to install panels, Grant Westfield has a dedicated training programme, MultipanelU (Multipanel University) to guide installers through the entire installation process.

This easy, step-by-step training programme covers all aspects of the install, what tools to use, how to measure up and what trims to use, as well as technical techniques. Delivered through a series of short videos, installers will be able to install Multipanel and now Naturepanel with confidence and ease in no time. Best of all, MultipanelU is free-to-access and can be completed at a time that suits.

It also covers the installation of Grant Westfield’s unique Hydrolock® technology. It explains how to fit the tongue and groove edges, including the need to fit the ‘grooved’ edge first, and the ‘tongued’ edge of the next panel angled in and pushed back until it clicks into place. Hydrolock® panels are supplied as standard with tongued and grooved edges for easy click-into-place installation, to create a smooth, almost seamless expanse of waterproof walls.

MultipanelU also provides technical advice such as the need for panels to be conditioned at normal room temperature for 48-72 hours prior to installation, particularly during cold spells.

What trends are you seeing in largeformat or grout-free designs, and how are they influencing client preferences?

There is a lot of ‘drenching’ surface trends in bathroom design at the moment and these look set to continue and develop as we head into 2025. In particular, stone drenching which is an expanse of ‘stone’ used across surfaces and the beauty of panels is that you don’t have a break for grout lines, which helps to really bring this trend to life. We expect our already popular stone-effect panels to be even more popular over the coming months.

What feedback do you typically hear from trade professionals or end-users about panelling versus traditional tiling?

Panelling saves considerable time compared to tiling during the installation phase – on average around 20 hours for a typical-sized bathroom. The result is reduced costs and time saving for those on a quick turnaround. The reason it does this is that trade professionals don’t have to spend time preparing surfaces like you do for tiling, and instead, panels can be installed directly on top of almost any sound surface whilst maintaining their watertight integrity, as well as removing the need for grouting.

What recent innovations have you seen in panelling that make it a more viable option for high-end projects?

The big innovation from ourselves and one

that has been received exceptionally well by the sector is Naturepanel. Naturepanel wall panels serve as a modern, easy to maintain alternative to traditional slat walls that are currently on trend. Naturepanel can be used throughout the home and even in high-moisture areas like the bathroom or shower.

Inspired by natural materials and Scandinavian style, Naturepanel boasts an appealing aesthetic but also ensures effortless maintenance making it the ideal choice for bathrooms. As it is 100% waterproof, it can also be used in areas such as showers or wet rooms, unlike traditional slat walls. The finish on these panels is so life-like that they make a fantastic addition to any high-end project.

How does panelling handle transitions with other materials, such as tiled floors or painted walls, to ensure a cohesive look?

Combining flooring tiles helps create a cohesive look with wall panels that emulate similar styles such as tile, marble and wood. Our Type 103 profile allows for the replacement of vinyl

flooring in a wet room space without having to remove the wall panels.

What factors should professionals consider when advising clients on panelling options?

The main factor is that the professional is confident that they can install panels properly in order to ensure clients get the full benefits of being 100% waterproof.

What advice would you give to trade professionals on how to upsell panelling to clients as a premium, long-term solution?

Much of what we have covered already in this feature is relevant to trade professionals really selling the benefits of wall panels.

I’d recommend tapping into resources provided by Grant Westfield, from brochures which aren’t just product focused but also trend-led to showcase how panels can bring a bathroom to live, along with utilising social media channels to show real projects.

Career Conversation

For issue 7 of IBTG, we chat to Harriet Goodacre, Style Consultant and Brand Communications Manager at Topps Tiles about her career as a marketing and brand creative within the industry.

CAN YOU TELL US ABOUT YOUR CAREER JOURNEY?

I was drawn towards a Fashion Marketing and Communication course at university and after graduating, and working in the beauty and fashion industries, I found my passion for fashion wasn’t strong enough to build a career around. It was really the evolution of Instagram that led me to my love for interiors and styling. So, when I saw that Topps Tiles, one of the few high quality interior focused brands that are based in my home county, were delving into a new brand direction, it felt like the perfect fit for me.

WHAT ATTRACTED YOU TO THE MARKETING AND BRAND MANAGEMENT SIDE OF THE INDUSTRY?

Marketing was very much in my family, with my Grandad setting up a marketing firm in the 60s and my dad running it until his retirement. They would shoot a lot of content at home for a well-known high street brand, even our family pets featured on their pet food packaging! I got to see all angles of the industry from an early age, so I was always interested in undertaking a marketing-related degree.

WHAT HAS BEEN ONE OF THE MOST REWARDING PROJECTS YOU’VE WORKED ON?

My role at Topps is extremely varied, we have small teams in each department, so you get to be involved in most projects across the brand. When I started back in 2013, styling the photography

shoots for new products was my main role and although I’ve moved my role on since, a lot of that photography is still used today, standing the test of time which makes me incredibly proud.

WHAT DOES A TYPICAL DAY LOOK LIKE FOR YOU?

Honestly, every day is different, I create a lot of inspirational interiors content from blog posts to video. I present to camera as part of my role as Style Consultant but I’m also working behind the scenes on interior sets directing our latest campaigns or with rugby players as part of our partnership with Leicester Tigers!

In between, I’ll be working with our social team to create new content strategies, optimising our informational content with our search agency and putting together interior trend reports, as well as directing and overseeing our PR agency who gain meaningful media exposure for the brand.

WHAT CHALLENGES DO YOU FACE IN COMMUNICATING

WITH BOTH TRADE CUSTOMERS AND END CONSUMERS?

It’s a little chicken and egg, some customers tell the tradesperson what they want, and the trader is simply acting on their requests, but other customers struggle with knowing what they want and therefore the tradesperson advises them.

But our overall goal is to instil confidence, whether that’s inspiring or empowering the customer to make interior design choices or encouraging the trader to learn new skills or use new tools. We tailor our messaging to each individual audience to ensure their needs are met, providing information and inspiration at every touch point of their respective journeys with us.

FOR SOMEONE INTERESTED IN A MARKETING CAREER WITHIN THE INDUSTRY, WHAT ADVICE WOULD YOU GIVE?

As it’s a vast industry, I would first determine what part you want to work in. For example, commercial and retail brands have completely different customers and therefore operate different marketing strategies, it’s really about finding what you enjoy and what area you want to specialise in.

For anyone looking for experience, I always advise to look for a role within a small brand first so you can get involved in more varied roles, helping to find the area you love most. Then

as you progress in your career you can start to narrow your expertise.

It’s also super useful as a marketer to learn every aspect of the customer experience so spending time working in a physical store, in the customer service department and even the warehouse will better your understanding of what the customer wants and needs, helping to better inform marketing strategies to support the customer journey.

WHAT’S YOUR ADVICE FOR STAYING ON TOP OF LATEST TRENDS AND TECHNOLOGIES?

Immersing yourself in the industry is key, a lot of outside reading is required, not just in this industry but in retail as a whole. With technology moving so quickly it’s important to do your research and reflect on what’s right for your brand’s customer and their journey and of course, the brand itself.

It’s about learning what is beneficial to invest in and what’s just a fad. If it doesn’t aid the customer’s journey, then usually they’re not interested and therefore it’s not right for the brand.

WHAT ARE YOUR GOALS FOR THE TOPPS TILES BRAND IN THE NEAR FUTURE, AND WHAT EXCITES YOU MOST ABOUT ACHIEVING THEM?

We’re starting to move content forward, finding cost-effective ways of creating video content that resonates with our customers. We’re exploring how to promote our newer product categories like engineered wood, LVT and splash backs but also our brand to new and younger audiences.

But our biggest strategic goal is becoming carbon neutral by 2025. All the work going on behind the scenes to do the best we can environmentally is very complicated and timeconsuming, but the outcome is just as satisfying, and when you have passionate people leading such a project, it’s very inspiring.

IF YOU COULD GIVE YOUR YOUNGER SELF ONE PIECE OF CAREER ADVICE, WHAT WOULD IT BE?

There is a lot of emphasis on team players and outgoing personalities within a team and if you’re not one of them you will be left behind, but the reality is that you also need the ‘do-ers’ and if you just be yourself and work hard, you will soon become an invaluable asset.

toppstiles.co.uk

HARRIET GOODACRE

SKANDI SLAT DECOR OAK

Ireland’s KitchenTrade Guide

ISSUE 77 OUT NOW!

SUSTAINABLE SOCIAL SPACES

Demand for variations on open plan living spaces will continue into 2025 agree industry experts

Open plan living isn’t a new concept for the kitchen trade but industry experts predict that in 2025 consumers will be seeking out designs that elevate this trend with innovative storage solutions and quality craftmanship. Largely born form the pandemic, when households were forced to turn their living areas into multi-functional spaces that incorporated work, exercise, cooking, and socialising, open plan dining and living spaces have become one of the most popular layouts for kitchen renovations.

Social spaces will still be the goal for many in 2025, but Flanagan Fittings predicts that there will be a greater emphasis on creative storage solutions that will enable consumers to create distinct zones within the larger space.

‘The concealed kitchen is expected to be one of the biggest trends in 2025,’ says DEBORAH REDMOND, Marketing, Flanagan Fittings, ‘More and more people are merging their kitchen, dining, living, and work spaces into an open plan design. This trend places high demands on modern living concepts, requiring the ability to quickly open and close complete living areas as needed to create a cosy, homely atmosphere. Pocket door systems like REVEGO from Blum open up new design possibilities, allowing for a sleek, minimalist

look that makes the kitchen feel more spacious and organised. This is ideal for open-concept living spaces, where a seamless transition between the kitchen and living area is desired.’

A variation of the trend is ‘broken plan living’ which refers to a layout comprised of an open plan space broken up by furniture that allows consumers to experience the benefits of a social space in a design than flows effortlessly.

BODIE KELAY, Managing Director, Euromobel/ Sachsenküchen explains, ‘The rise of the broken plan kitchen in recent years has also influenced how consumers use their space, and this is reflected in the design with a stronger emphasis on a living kitchen luxe feel. Consumers are looking to achieve a style fusion, creating a warm and inviting kitchen scheme to enjoy as a family and with friends.

‘The KBB market, as in any year, will have its challenges and having seen industry casualties from the cost-of-living crisis, its crucial for retailers to continue elevating their furniture offering. As a premium kitchen manufacturer, our mantra is “being different” and we envisage those in the mid to upper market will continue to thrive in 2025 by investing and carving out their niche as a true specialist.’

DEBORAH REDMOND

BODIE KELAY

BLUM REVEGO