Unlock the Top Tourism Trends of 2025

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Unlock the Top Tourism Trends of 2025

practical tactics for destinations

Introduction We know what you’re thinking ... “Not another eBook!” Bear with us, this one’s different. Packed with creative ideas and practical tips that you can put into practice for your destination in 2025.

This guide is designed to cut through the clutter and give you what you really need: a compelling suite of topical trends and creative ideas you can easily adapt and share across your website and social media channels to elevate your destination’s profile.

Inside you’ll find the top six tourism trends to watch in 2025, each paired with actionable tactics to ensure you’re always one step ahead.

We’re here to help you not just keep up with the trends, but to lead them — positioning your destination for success in the coming year.

Your secret weapon to highlight your destination’s unique charm in ways that resonate with visitors and boost your visibility.

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Contents

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Priceless escapes: How Destination

Nostalgia-cations: Relive the past,

Dupes can combat over-tourism

create new adventures

Me, myself, and the open road: The appeal of solo travel

Nature’s playground: Discover the joy of slow adventure with agri-tourism

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Work from paradise: Unlocking the

Crowds, Cheers and Culture:

power of workations

Harnessing the power of event tourism

Trend #1 Priceless Escapes:

How Destination Dupes Can Combat Over-tourism

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Over-tourism continues to challenge destinations worldwide.

In 2025, expect more visitors to seek alternatives to crowded hotspots, exploring look-alike destinations instead.

TikTok views for #dupe are on the rise, with 5.9 million views according to a recent report (Lemongrass Annual Travel Trend Report 2025).

If you want to inspire visitors to venture beyond the typical tourist traps, this trend is for you.

With a growing desire to travel to lesser-known locations, it’s time to embrace the dupes.

top trend #

WHAT CAN YOU DO?

Create a dedicated page highlighting lookalike locations within your destination to inspire exploration. Consider planning blogs and social media posts on topics like “Avoiding the Crowds” or “Look-alike Experiences in [Your Destination].”

Use #dupe when sharing your comparable content on social media to take advantage of this growing trend.

Encourage visitors to plan ahead and travel sustainably using travel planning tools like You.Smart.Thing to support the use of local transport and reduce the impact on locations.

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Trend #2 Me, Myself, and the Open Road:

The Appeal of Solo Travel IN PRACTICE: Tourism Northern Ireland wanted to improve the experience of its online audience by curating visuals to enhance its virtual storytelling. The team turned to CrowdRiff to showcase what visitors can expect. It resulted in access to 95,000 pieces of relevant content, 126,000 high-quality assets, and a 6.4x increased website average visit duration.

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We’ve heard of honeymoons and babymoons, but 2025 is shaping up to be the year of the “me-moon” as solo travel gains popularity.

top trend #

Research by ABTA indicates a growing appetite for solo adventures, with significant year-on-year increases.

Collaborate with partners and members to create content tailored to solo tourists, such as blogs, guides, and itineraries

According to Hilton’s 2025 Travel trends report, 23% of holidaymakers plan to embrace main character energy with solo trips, while 21% are eager to meet new friends or find romance along the way.

Leverage user-generated content (UGC) to inspire potential visitors; platforms like CrowdRiff offer seamless integration for showcasing tailored experiences in your destination

WHAT CAN YOU DO?

Feature visitor stories to inspire and add authenticity to your destination — consider working with local influencers to share their favourite solo locations to relax and enjoy

Curate an interactive map of “maincharacter” attractions, locations, and experiences in your destination, using tags on your listings to attract solo visitors

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IN PRACTICE: With the increase in remote work options, some destinations have tried to take advantage of peoples' ability to work from anywhere by promoting "workcations" and "bleisure" extended trips that entail a mix of work and play. However, the remote work initiative in Tulsa, Oklahoma, aims to do more than entice people to come for merely a visit — it wants people to bring their jobs and make Tulsa their new home.

Trend #3 Work from Paradise:

Unlocking the Power of Workations

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The shift to remote working in a post-pandemic world has led to a growing trend: “workations.” More visitors are blending work with leisure, enjoying the flexibility of working from anywhere.

A report by Ibis and Globetrender shows that 12% of Gen Z/Y tourists plan to take a workation in 2025, and 33% say it’s important to feel a sense of belonging in their chosen destination.

This trend presents an opportunity for destinations to turn workations into relocations, as visitors may extend their stay if they envision working from their “home-away-from-home.”

top trend #

WHAT CAN YOU DO? Use an interactive map to highlight co-work spaces, and wifi-friendly hotspots like cafes, libraries, and venues Provide easy-to-find content on the benefits of work and play in your destination via bespoke landing pages or microsites Interactive itinerary planners allow visitors to build their perfect itinerary to balance work and leisure — this could include where to stay, suggested trips for evenings or weekends, and activities to enjoy in their downtime Provide a workation accommodation listing featuring accommodation listings that cater to longer stays with facilities that support remote working

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Trend #4 Nostalgia-cations:

Relive the Past, Create New Adventures

top trend #

Time travel is here!

Nostalgia-cations are taking off, with tourists revisiting destinations from their childhood to relive past memories

Recent studies show that 58% of parents want to bring their kids to revisit a destination from their childhood. (Hilton) This surge in family travel, blending old memories with new experiences, will be a key trend in 2025.

WHAT CAN YOU DO?

Create “Then & Now” content showcasing your destination's evolution over the years, tapping into nostalgia Run social campaigns or competitions encouraging visitors to share their memories of past trips to your destination. Use platforms like CrowdRiff to display user entries, gather data, and inspire future visitors Develop a “Nostalgic Moments” landing page featuring iconic spots and experiences perfect for families revisiting with a new generation

Create a “Rediscover Your Childhood” itinerary, guiding visitors through classic, family-friendly activities and local attractions that evoke childhood memories Interactive timeline: Create an interactive timeline on your website where visitors can explore the history of your destination, with a focus on how popular spots have evolved over the decades

Trend #5 Nature’s Playground:

Discover the Joy of Slow Adventure with Agri-Tourism

Food tourism is booming,

and as more visitors look to connect with their food and surroundings, agri-tourism is set to thrive.

top trend #

In 2025, visitors will seek slower, more sustainable adventures that immerse them in nature while learning about local environments.

From farm stays to foraging, haycations swap city life for open-air and hands-on experiences like llama walks, cheesemaking, and harvest events.

WHAT CAN YOU DO?

Collaborate with local partners to curate haycation experiences, offering visitors unique farm stays, sustainable food experiences, or hands-on activities like cheesemaking or grape harvesting

Feature “Slow Adventures” in your listings and events calendar — include activities like farmers' markets, harvest festivals, corn mazes, and bike tours

Launch a “Farm-to-Table Travel” blog or social series, highlighting local food journeys and sustainable agriculture tours that align with visitors' interest in slow living and nature

Create a dedicated agri-tourism landing page showcasing unique experiences like farm stays, food tours, and foraging, with integrated UGC to help visitors imagine their trip

Sustainability hub: Develop a sustainability-hub on your website where visitors can learn about the eco-friendly initiatives of local farms, markets, and businesses, making it easy for visitors to support responsible tourism

Trend #6 Crowds, Cheers and Culture:

How visitors are following the fun Simpleview is your hub to harness the power of events and sports travel. Potent partnerships and native solutions put the industry’s most comprehensive sports-tourism sales and marketing platform in your hands.

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In 2025, sporting events, music festivals and cultural spectacles will continue to draw visitors from across the globe.

With the global event market growing steadily — by 4.1% year on year in 2024 alone according to Future Marketing Insights event tourism outlook — destinations can tap into a massive opportunity by focusing on events that bring people together.

top trend #

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From concerts and sports championships to exhibitions and business conferences, event-driven tourism provides a powerful magnet for visitors, contributing significantly to local economies and raising a destination’s profile on the global stage.

Perfect event management: Take advantage of systems like Meetingmax and Eventsforce and their advanced tools for managing large-scale events, offering seamless booking options, subblock management and flexible changes.

WHAT CAN YOU DO?

Write a blog series that highlights ways for fans to explore your destination before and after their event.

Create an Event Hub: build microsites that highlight major events, integrate maps, itineraries and key information like facilities. Use event calendars to share essential information and make all details easily accessible.

Leverage your systems: Use tools like Viator, Ticketed Event Feed, and Playeasy integrated with Simpleview CRM to connect with event organisers and win more opportunities for your destination.

Partner for impact: Collaborate with local businesses to offer exclusive deals, experiences and dining opportunities, encouraging visitors to explore and extend their stay beyond the main event.

Conclusion Built for the industry, by the industry.

As the tourism landscape continues to evolve, embracing emerging trends is key to staying ahead and ensuring your destination remains a top choice for visitors in 2025 and beyond.

From tackling overtourism and attracting solo adventurers to creating nostalgic experiences and promoting sustainable, immersive travel, there are countless ways to adapt and thrive in this ever-changing industry.

At Simpleview, we understand the challenges and opportunities that destinations face. As the global leader in destination marketing, we’re here to help you navigate these trends, develop impactful strategies, and create innovative digital solutions that showcase your destination’s unique appeal.

Whether you’re looking to enhance your digital presence, engage with visitors through tailored content, or elevate your marketing efforts, Simpleview is your partner in success.

Let’s work together to ensure your destination takes advantage of these trends and stays at the forefront of the travel industry.

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