“There is only so much land and water on the surface of the earth. Man, despite his marvelous accomplishments, will never be able to increase the diameter of the planet.”
Jack London
The Icon specialty is extracting extraordinary sales results by representing extraordinary properties and the extraordinary people who own them.
We achieve sales results and often set record prices, which exceed conventional valuations and market expectations.
We are able to accomplish this by first disregarding conventional brokerage thinking and marketing approaches, and further, we tend to also set aside canned appraisal wisdom, and instead , build our own estimation of a property’s, value , market position and audience appreciation based on a combination of data, instinct, and experience as well as the savvy in knowing how to best position and present the property where, how and why.
We set aside tired, predictable marketing, tenured culture and conventional practices within the industry. We challenge conventional thinking as well as the expectations of Brokers, Buyers and the Market, by setting a new bar in each and every approach.
I am, by the nature of my personality and background, a contrarian.
Icon is, by the nature of its niche market expertise, success and specialty practices, a contrarian in the business of real estate sales.
Icon is in fact, a One of None, representing One of One’s.
Conventional brokers mostly operate in the box and apply Real Estate 101 practices learned in a book or classroom. Since I was a child, boxes have always made me claustrophobic. Moreover, I was never a high achiever in a classroom.
I am constantly looking for a more creative, fresh approach and better way, while rewriting a book that will likely never be finished, because with each amazing property entrusted to my care and design in marketing, I never stop learning.
We are as unique as the properties we represent in a market sector of non-conforming, non-comparable real estate assets. Our results best speak for us ,and to our ability’s.
Welcome to this edition of Icon Ink, highlighting some of our learned and earned success along the way.
Very Best Regards,
— Selling Iconic Real Estate for the Icons who own it! —
Founded by Bernard Uechtritz, Icon Global is a globally connected full-service brokerage firm specializing in significant real estate opportunities. Ranch, Equestrian, Industrial, Commercial, Agribusiness and Hospitality, as well as other special real estate asset classes within the USA, Europe, South America and Australasia. Icon has represented millions of acres and billions of dollars in land and legacy properties, owned by high-profile identities, reclusive personality’s and by family offices or public corporations such as Alcoa and ExxonMobil.
Uechtritz’s reputation for “go to” success in complex deal making began with his creative 1994 sale of the infamous Erik and Lyle Menendez family estate in Calabasas, California. His expertise, experience and success’s transcend ranches and span’s luxury residential developments, islands and private estates, as well as complex commercial and landmark industrial properties to a range of one off ~ specialty and niche market assets.
The Australian native has led the global marketing and record sales of incredible iconic ranches such as the 535,000-acre W.T. Waggoner listed at $725M, the sale of the $240M Sandow Lakes Alcoa mine site and the $100M Tomas Ranch sale in Texas. Hundreds of other sales at every price point, located in geographical locations throughout Texas, Nationally and Internationally.
Through the design and implementation of strategic, tactical, marketing and sales campaigns for unique, high-end properties and one-of-a-kind real estate assets globally, Icon has built an impressive and irrefutable track record of past and present extraordinary sale results, records, and continuing client representation.
Known for robust, creative, national and global media marketing campaigns, off-market discreet sales within private transactions, and expertise in portfolio consultation, the firm’s track record of results is unparalleled.
BERNARD UECHTRITZ
Photo by Gustav Schmiege
W.T. WAGGONER RANCH
TOMAS RANCH
FOX CANYON RANCH
THE RESERVE & SULPHUR BLUFF RANCH
SANDOW LAKES RANCH
KARNS RANCH
SOUTH CREEK RANCH
RIO BONITO RANCH
Icon Global designs and implements strategic, tactical, marketing and sales campaigns for unique, high-end ranches as well as one-of-a-kind real estate asset’s globally.
Successfully representing properties in price ranges from $5M — $500M+, & beyond.
Icon recently launched Icon Black Label Privé in Europe with offices in London, England and Paris, France. Privé is a private service representing off-market, non-public real estate and unique business assets for discrete clientele across several categories.
MARKETING
ICON GLOBAL EMBRACES SPECIAL EVENT MARKETING TO REACH PREMIER AUDIENCES
STORY BY LORIE A. WOODWARD
n its ongoing quest to introduce its one-of-a-kind listings and unique services to highly qualified buyers and sellers, Icon Global has embraced a far-reaching event marketing strategy.
Icon Global presents a series of unique events focusing on the western lifestyle and global equestrian sports such as polo, polocrosse, show jumping, horse racing, cutting and reining. Additionally, Uechtritz speaks at corporate and business events, fireside chats and on panels. The firm hosts pre-qualified, invitationonly ranch open house weekends. Icon additionally partners with corporations, charities and media outlets on special, high-visibility occasions such as fundraising galas or awards ceremonies.
“Because we are able to advertise within the context of the event while expanding our network of potential clients and introduce them to our ranch portfolio and special assets, event marketing is an exceptionally successful strategy for us,” said Bernard “Bernie” Uechtritz, owner of Icon Global. “We are known for proactively and creatively taking properties to the market.”
Hosting one or two events per quarter, the Icon Global team, which also includes Uechtritz’s daughter, Kelsi, who serves as the company’s multistate broker of record, maintains a full calendar
OUTS IDE TH E BOX
As one example, Uechtritz, who also owns property in Europe, is a long-time polo player and his daughter, Olivia, is a professional polo player who serves as Icon Global’s polo ambassador. The sport regularly takes the family and the brand to France, England, South Africa, the Middle East and Australia.
“It’s just a natural fit,” said Uechtritz, noting that Icon Global recently launched its European offices in London and Paris. “Against the backdrop of shared equestrian passions, we get to introduce an international audience to the legend and lore of ranches along with our other special asset opportunities.”
Uechtritz’s equestrian experience is not limited to the polo field. He is equally at home on the Thoroughbred horse farms of Kentucky or astride a cutting horse. In 2024, Icon Global partnered with the National Cutting Horse Association to present NCHA’s first-ever Celebrity Cutting. The star-studded event, held at the Will Rogers Coliseum in Fort Worth, benefited the UT Southwestern Medical Center Fort Worth.
“As part of our sponsorship, we fired up Icon Global’ s marketing machine to serve up the company’s 2025 line-up of on- and off-market legacy assets to the VIP guests,” Uechtritz said.
Nicole Sheridan, renowned equestrian and wife of actor-producer Taylor Sheridan, co-chaired the gala event with Fort Worth philanthropist and civic visionary Kit Moncrief. The guest and competitor’s lists were A-list and included actress Nicole Kidman
HE ALWAYS DOES A TERRIFIC JOB. HE’S COMFORTABLE AT THE PODIUM AND ISN’T AFRAID TO GO OFF SCRIPT AND SPEAK FROM THE HEART. HE’S PASSIONATE ABOUT HIS WORK, TEXAS, AND BUSINESS IN GENERAL, AND HIS AUTHENTICITY COMES THROUGH.
—Christine
Perez, Editor of D CEO
and her husband country music star Keith Urban, super model Bella Hadid as well numerous stars from the casts of “Yellowstone,” “Land Man,” “1923” and “Lioness. “
In the run-up to the anticipated event NCHA Executive Director Jay Winborn, who tapped Icon Global as the presenting sponsor, said, “Icon is a top-shelf company that is renowned for its innovative global marketing reach and who has incredible record of success. They are the perfect partner for NCHA to help energize the focus on our new event.”
The pairing was a huge success. Icon Global has signed on as the presenting sponsor for the second semi-annual event slated for March 2026.
Uechtritz, known for his adventurous life that began with his childhood spent in Papua, New Guinea, found another natural fit as an event emcee. Early in his young adulthood, Uechtritz served as an announcer at horse racing and polo-lacrosse events and was an auctioneer. Once he moved to America, he honed his skills further by hosting and emceeing black tie events such as the Australian American Chamber of Commerce galas in Houston and Los Angeles as well as the Australian Trade Commission’s signature event G’Day USA.
From the beginning, audiences responded positively to his energy, and even the Aussie whip cracking he brought to the dais. Regardless of their backgrounds, audience members engaged with his presentations of opportunity and adventures in New Guinea, Australia and America which ranged from jockeying racehorses and playing polo to riding bulls and saddle broncs as well as racing motorcycles and stock cars and recovering World War II relics in the South Pacific.
Today, those tales of adventure are interwoven with anecdotes from his career in “complicated real estate” that began when he sold the infamous family estate of Erik and Lyle Menendez in Calabasas, California, in 1994. As the years past, his track record lengthened to include record sales of iconic ranches such as the 535,000-acre W.T. Waggoner listed at $725 million, the $100 million Tomas Ranch on behalf of ExxonMobil and the $240 million Sandow Lakes mine site on behalf of the Alcoa Corporation.
“I’m storyteller who has been blessed with a career and life passions that have given me a lot of stories to tell,” Uechtritz said. “It’s fun to hold the attention of a room, to entertain and engage the audience, but most importantly, this lets me tie all that into the cause and focus of the event or fundraiser.”
D CEO, a business magazine based in Dallas, has joined forces with Uechtritz and Icon Global for several of the publication’s premier events. Uechtritz has served as the emcee or a featured speaker at the D CEO Energy Awards and Commercial Real Estate Awards as well as a special gathering of the financial powerhouses that oversee family offices. In late March, Uechtritz was back at the podium as Icon Global sponsored the magazine’s 2025 Commercial Real Estate Awards.
“D CEO is read by C-Suiters in Dallas-Fort Worth— high net worth individuals,” said Christine Perez, editor of D CEO. “Most of Bernie’s clients are CEOs or own large private companies. They’re also ranch owners or otherwise invest in real estate. So, our readers are his people.”
Noting that Uechtritz is a veteran of D CEO events including the magazine’s Energy and Commercial Real Estate Awards, she continued, “He always does a terrific job. He’s comfortable at the podium and isn’t afraid to go off script and speak from the heart. He’s passionate about his work, Texas, and business in general, and his authenticity comes through.”
The events are not one-size-fits-all. Each is evaluated carefully before Icon Global signs on as a sponsor or brand partner.
“I consider each event individually,” Uechtritz said. “It must be a good fit and cause for our brand and theirs. We must be able to leverage the oppotuniity for everyone’s success before, during and after the event, which also has to be an authentic and legitimate cause. It has to offer a good return on the investment of time and money for everyone involved.”
“I built this company and its reputation by being able to think and operate creatively outside the traditional box,” Uechtritz said. “Special event marketing is a one of many initiatives in identifying and seizing opportunities to create success for our clients.” °
ICON IS A TOP-SHELF COMPANY THAT IS RENOWNED FOR ITS INNOVATIVE GLOBAL MARKETING REACH . . . THEY ARE THE PERFECT PARTNER FOR NCHA . . .
—Jay Winborn, NCHA Executive Director
EVENT MARKETING
ICON GLOBAL, TOGETHER WITH BRAND ALLIANCES, HOSTS A SERIES OF LIFESTYLE AND CORPORATE EVENTS THROUGHOUT
THE YEAR TO NETWORK WITH AND PRESENT LISTINGS AND OPPORTUNITIES TO TARGET AUDIENCES.
OUTDOORS • SPIRITS • FASHION • EQUINE SPORTS
2024 NCHA Celebrity Cutting presented by Icon Global benefiting UT Southwestern Medical Center Fort Worth.
CELEBRITIES IN ATTENDANCE
MICHELLE
PRIVÉ BLACK LABEL
CHATEAUX | HOTELS | VINEYARDS
MOUNTAIN & OCEAN VILLAS
FARMS & AGRI BUSINESS
FRANCE | ITALY | PORTUGAL
ENGLAND | SWITZERLAND | SPAIN
LONDON | PARIS | CANNES | SAINT-TROPEZ
BORDEAUX | BURGUNDY | PROVENCE | MONACO
— IG PRIVÉ — A CONFIDENTIAL EUROPEAN BLACK LABEL PORTFOLIO OF OFF-MARKET DEALS
submit form online for confidential inquiries scan code below
A FISHING & BOATER’S PARADISE
THE JL BAR RANCH, RESORT & SPA & THE JL BAR PRIVATE FBO AIRPORT
SUTTON COUNTY | SONORA, TEXAS
1.5 HRS - DEL RIO & FREDERICKSBURG
2 HRS SAN ANTONIO
ONE-OF-A-KIND DESTINATION RANCH RESORT AND SPA LOCATED IN SOUTHWEST TEXAS
A RANGE OF PREMIER ACCOMMODATION OPTIONS FOR OVER 100 OVERNIGHT GUESTS
FULL-SERVICE PRIVATE FBO AIRPORT ON-SITE
EXTENSIVE VARIETY OF AMENITIES & ACTIVITIES
5-STAR SPA | FULL HUNTING OPERATION | EQUESTRIAN CHIPPING GREEN | PRIVATE DINING EXPERIENCES
CUSTOM SERVICE FOR CORPORATE RETREATS
GROUP EVENTS, SPECIAL OCCASIONS, & MORE
AN EXCEPTIONAL, SEAMLESS, FULL-SERVICE DESTINATION
AN UNRIVALED RANCH & RESORT EXPERIENCE
4,610± ACRES WITHIN OVERALL 13,000± ACRE HOLDING
FIRST LOOK
First Look - Coming Soon
SONOMA SUMMIT RANCH
1,100± acres
Sonoma County, CA
1 HR - SAN FRANCISCO
25 MIN - NAPA
15 MIN - SONOMA
15 MIN - PETALUMA
UNMATCHED 360° VIEWS ATOP SONOMA MOUNTAIN
1,100± ACRES | SONOMA COUNTY, CA
THE ULTIMATE CALIFORNIA
PRIVATE RANCH
A breathtaking retreat where natural beauty, adventure, privacy, conservation and development possibilities converge.
STUNNING PANORAMIC VIEWS
ELEVATIONS RANGING
1,650’ - 2,295’
NATURE LOVER’S REFUGE
ABUNDANT WATER RESOURCES
18-ACRE & 3-ACRE LAKES
6 SPRING-FED PONDS
12± NATURAL SPRINGS
THE BEST-PREPARED RANCH FIRE SAFETY SYSTEM IN THE BAY AREA
MULTIPLE LIVING SPACES / AMENITIES LUXURIOUS | FUNCTIONAL | HISTORIC
RECREATION | EQUESTRIAN FISHING | WILDLIFE
*Contiguous to Jack London State Historic Park
CIELO VISTA RANCH
23 miles of the Sangre de Cristo Mountains
Includes highest privately-owned peak in the U.S. San Luis, CO | 83,368± deeded acres
VALLEY DE TAOS
Minutes from the downtown square
A Private Ranch Resort + Equine Mountain Escape Taos, NM | 190± acres price by pre-qualified request
EVANS BRAZOS RANCH RETREAT
A JEWEL ELEVATED 400’ ABOVE THE BRAZOS RIVER
PALO PINTO COUNTY, TEXAS
580± acres
1 HR – FORT WORTH | 1.5 HRS – DALLAS
INCREDIBLE MOUNTAIN LODGE
COZY FOR TWO OR...
ROOM FOR GENERATIONAL FAMILY & GUESTS
SECONDARY PRIVATE SECURE GATED
HOMESTEAD NATURE PRESERVE
BUILT FOR HORSEMEN BY HORSEMEN
SEPARATE PROFESSIONAL EQUESTRIAN FACILITIES
POTENTIAL INCOME PRODUCING OPERATION INDOOR ARENA | TURNOUTS | STABLES
OVER 400’ ELEVATION PEAKS WITH STUNNING PANORAMIC VIEWS
***AVAILABLE TURNKEY WITH FARM / RECREATIONAL EQUIPMENT & DESIGNER FURNITURE
PERFECT FAMILY JOINT OWNERSHIP OPPORTUNITY
HIGH-SECURITY
INCREDIBLE AMENITIES
HOUSING FOR FAMILY & GUESTS
PEACEFUL ESCAPE FROM CITY
SOLD
SOUTH CREEK RANCH
5,400± acres
Dallas & Ellis County
SOLD - $16.4M KARNS RANCH - NORTH & SOUTH
820± acres Athens, TX | 1.5 hrs from Dallas SOLD - $12.5M THE CRESTVIEW ESTATE
152± acres Aiken, SC
UNDER CONTRACT PILONCILLO RANCH
53,000± acres
Dimmit, Webb, La Salle Counties, TX
OFF-MARKET - $180M
TURKEY TRACK RANCH
UNDER CONTRACT PILONCILLO RANCH
FIRST LOOK JL BAR RANCH, RESORT & SPA
SOLD SOUTH CREEK RANCH
$79.9M MOUNT SOLITUDE RANCH
$19.9M BOSQUE MOUNTAIN RANCH
COMING SOON EVANS BRAZOS RANCH RETREAT
CORAL PALMS MARINA
$16.365M
SUNSET HILL RANCH
$11.1M KLEIN DAILY RANCH
COMING SOON FERRIS RANCH
$5.5M MAXWELL AERO
IN PROCESS - $11.7M BERING PACIFIC RANCHES
$7.75M BLUE MOUNTAIN RANCH
$7.5M WILD SABINE SANCTUARY
$5.4M
COMMISSARY POINT
Your willingness and ability to bond with co-brokers was not only critical to your selection as the lead broker in this case, it was a major reason for the overall success of the effort. You became able to project your enthusiasm onto others, and that, in my opinion, found the right buyer to become the next custodian of this piece of Western history.”
GLEN JOHNSON,
KELLY HART & HALLMAN
W.T. WAGGONER RANCH | $725M
Counsel AB (Buck) Wharton
I can say without equivocation that the sale of the assets of the Estate would not have occurred, in the successful manner it did, without the expertise, skill, and Herculean efforts of Bernie Uechtritz. The details could fill a book, and I would be glad to provide much more detail to anyone who might wish to inquire.”
MIKE BASKERVILLE
For W.T. Waggoner Estate
46th Judicial District
Wilbarger County, TX
I can’t thank you enough for the incredible job you and your team did in helping us sell Barefoot Ranch. It was a unique asset (“one of one” as you like to say) that demanded a bespoke sales process to find just the right buyer. And you delivered!”
S. WIL VANLOH, JR. Founder & CEO
Your professional expertise was an essential element in expediting the sale and negotiating the closing. Throughout we had confidence and trust that the matter would be completed without undue stress and/or problems. We were very pleased with your team and their professionalism in dealing with our attorneys, landman and support staff.”
BEN FORTSON
K.B. CARTER RANCH | $40M
Fortson Oil - Fort Worth, TX
Trustee of the Mattie K. Carter Trust
$725M | W.T. WAGGONER RANCH
$59.9M | BAREFOOT RANCH
On behalf of the entire Anthony family, I want to express our appreciation for the wonderful services you and your organization provided to us in the successful repositioning of our Pecan Plantation property... after you had time to evaluate the uniqueness of the Pecan Plantation community, and how it was perceived by prospective buyers, your imagination and foresight directed us into a course of action that has greatly enhanced our opportunity for a much greater economic return than an outright sale.”
BENJAMIN L. ANTHONY
Pecan Plantation - Granbury, TX | $27M Anthony Orchards
While your media campaign was fantastic, including a Bloomberg television report from the ranch, I think it is your strategic vision that truly sets you apart from your contemporaries...
...perhaps the part I respected most about working with you (literally daily for four months) was your commitment to the integrity of the process...
...it’s a pleasure to call you a good professional friend and I would much rather work with you than against you at any time in the future.”
JOSEPH M. COLEMAN
CMP - KC7 RANCH | $32.5M
Kane Russell Coleman Logan PC
Super Bowl Champion and NFL Hall of Famer
Bradshaw Ranch | $22.5M
Bernie brings a team approach... He sold one of America’s biggest ranches, the Waggoner Ranch, over half million acres, so I figured he could certainly handle mine - and he did!”
Bernie has represented me as a seller in two Texas ranch transactions in 2017 and and another in 2022 involving 9,200 acres.
I have been involved in real estate development and ranching throughout the United States for 48 years. I found Bernie to be a person of the highest integrity, who has deep professional knowledge, and is extremely diligent in execution of all transaction details. I would rate him as one of the top professionals I have dealt with during my enitre career.”
WALT MISCHER Mischer Ranch | Off-market Private Sale
TERRY BRADSHAW FOX TV HOST
$32.5M | KC7 RANCH
SOLD | $725M
W.T. WAGGONER RANCH
SOLD | $100M TOMAS RANCH
SOLD | $59.5M BAREFOOT RANCH
SOLD | $240M SANDOW LAKES RANCH
THE RESERVE & SULPHUR BLUFF
SOLD | $40M KB CARTER RANCH
SOLD | $34.22M BROSECO RANCH
SOLD | $32.5M KC7 RANCH
SOLD | $27M PECAN PLANTATION
SOLD | $23.9M FOX CANYON RANCH
SOLD | $21.5M DODGE RANCH - WY
SOLD | UNDISCLOSED SPRING GULCH RANCH - WY &
SOLD | $25.9M LELY RANCH
SOLD | $22.5M BRADSHAW RANCH
SELECT SOLDS BY ICON
SOLD | $17M-$19M PINE CONE RANCH
SOLD | $16.562M RED RIVER RANCH
BLACK WILLOW RANCH - NM
SOLD - $14.5M THREE NAILS RANCH
SOLD | $17.136M BOGATA FARM
KARNS RANCH - NORTH & SOUTH
SOLD | $15.5M SUGAREE RANCH
SOLD - $13.9M PICKETT RANCH - NM
Featured on the following media outlets across the US and around the world
Featured on the following media outlets across the US and around the world
Featured on the following media outlets across the US and around the world
Featured on the following media outlets across the US and around the world
Featured on the following media outlets across the US and around the world
Featured on the following media outlets across the US and around the world
Featured on the following media outlets across the US and around the world
Featured on the following media outlets the US and around the world
featured in media outlets across the US and around the world
Big Ranches, Record-Breaking Deals, Legacy & Legend Properties
• The “Go-To, Can-Do Guy” and “Rainmaker of Real Estate”
• International real estate advisor and leading specialist broker of ranch, mega-asset class real estate, and unique, complex property sales
• Acclaimed independent and globally connected brokerage. Icon is nimble, creative, aggressive and an elite specialist marketing machine with a 30-year track record of success—also known as The Seal Team Six of Real Estate
Bernie Uechtritz holds title to the largest-ever ranch sales record in American history.
He is ranked No. 1 out of more than 23,000 agents in 71 countries across a 1,000-office global network.
Icon Global specializes in ranch and luxury ranch properties as well as commercial, industrial, and unique residential sales, with success in everything extraordinary, in-between and beyond. Icon also offers appraisal and consultancy on a range of real estate specialties.
Uechtritz has sold properties all over, many with record-breaking price tags listed from $7 million to $725 million. “No other agent or brokerage firm does quite what we do,” Uechtritz says.
Renowned sales include The Waggoner Ranch, the Menendez Estate, Barefoot Ranch, Rio Bonito Ranch, Broseco, The Reserve, Sulphur Bluff, KC7 Ranch, KB Carter, Lonesome Oak, Comanche, Fincastle, Spring Gulch and Dodge Ranches, and many more from Texas and California to Wyoming and Western Australia.
Year after year, Icon Global successfully markets and sells oneof-a-kind real estate of every size. Watch this space in 2021!
3466 Gillespie Street Dallas, Texas
214.855.4000 icon.global
BERNARD (BERNIE) UECHTRITZ, OWNER OF ICON GLOBAL
PHOTOGRAPHY
Polo is a longtime family passion & global networking platform for Icon Global & Bernard Uechtritz.
Winston Churchill once said – Polo is a Passport to the World – and so it is.
Nacho Figueras & Bernard Uechtritz faced off at the 2015 World Snow Polo Championship in Aspen and returned as teammates in 2016 for St. Regis.
OLIVIA UECHTRITZ | ICON GLOBAL BRAND AMBASSADOR
THE GOLDEN AGE OF POLO
The Ties of NCHA, AQHA, & POLO...
...Date back to the 1920’s, and the bloodlines of ranch quarter horse greats, such as famed Poco Bueno of the Waggoner, and the Pitchfork’s legacy of Trimmer, Seal Brown, Joe Bailey’s King, and other legends like Highbrow Cat!
The Pitchfork horses are very versatile. They’ve been tried and proven all over the world – in the pasture, rodeo arenas, polo fields and performance arenas.
The NCHA also shares past competitive riders who were also highly competitive Polo Players such as Preston Carter and Kenny McClean.
In 1985 Mclean, played against then HRH Prince Charles in Palm Beach Florida in a match which included Polo Legends Memo & Ruben Gracida.
Present day NCHA connections include Wesley Sinor of Houston and Executive Director of NCHA Jay Winborn.
Icon Global is first and foremost a marketing company. As and when and where we do that right, we then get to be a brokerage company, executing on deals and successfully servicing clients. A majority of our deals are quiet, off market and confidential. However, if required to aggressively and internationally market with high visibility...we can...and do!”
