Marketing Strategy
HOW TO MAKE AN EVENT MARKETING STRATEGY Author: Ariadna Sánchez Padilla, of IAPCO Member BTC, Mexico Companies today are well aware that one of the key elements for making a successful event is to have a Marketing and Communication Strategy, but how….? Helping a company to have greater visibility and increase brand awareness, we must sponsor, participate, and host events. As a result, we’ll have an increase in
sales, offer experiences, share values through the brand and grow relationships. It is for these reasons that it is important to invest considerable time and effort into building an effective online communication that successfully reaches the target audience and maximises registrations.
PRE- EVENT Social media campaigns provide multiple possibilities to communicate in a way that creates expectations and or unique experiences; creating an emotional connection with the audience, attracting their attention and making them interact with the brand, service and idea, must start three months before the event. Before using a social media strategy, you should: • Target: clearly identify your content’s target audience and also how to reach them; • Content Strategy: think how to deliver the right content to the right audiences, and at the right time; • Event Branding: have the name and logo ready!;
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PCO | May 2019
