The PCO - Issue #117 | Edition 2 (2025)

DESTINATIONs & PCOs: working together for positive client outcomes?

DESTINATIONs & PCOs: working together for positive client outcomes?

Dear Members of IAPCO and the fantastic community of the Global Meetings Industry,

Following a highly successful IMEX 2025, I’m delighted to welcome you to this edition of the PCO, our flagship digital magazine.  This issue highlights a hot topic that has emerged as a key driver of growth, excellence, and lasting success in our industry: Collaboration!

Our world is constantly evolving and so too are the balances and decision-making factors around the selection of host destinations.

Today, risk-sharing plays a crucial role in a successful bidding process and is key in the successful delivery of conferences. In this context, the creation of strong partnerships has never been more relevant and necessary to efficiently accommodate our clients' diverse needs, but also to advocate on the extraordinary power of our business to shape the future!

At IAPCO, we recognise and honour the important role that destinations play in the successful support and delivery of professional meetings and events. It is through strong and mutually focused relationships that destinations and PCOs can collaborate to achieve great results, join forces to initiate impactful activities and deliver remarkable events. Our destination partners believe in the value of an IAPCO accredited PCOs and the strength of such relationships.

We are extremely privileged to be linked with such influential stakeholders and look forward to working closer with our current as well as future partners, to the delivery of an exciting and visionary strategic plan moving forward.

This issue will provide you with very insightful articles, inspiring stories, case studies, best practices focused on a principle I have always supported from the very beginning of my journey in this fantastic industry. The value of partnerships and joint efforts.

Wishing you an insightful read!

Sissi Lignou President, IAPCO

A strong partnership between Convention and Visitor Bureaus (CVBs) and PCOs represents a best practice in the global meetings and events industry, fostering innovation, efficiency and enhanced client experiences. It as simple as that.

In an article published by Skift Meetings in 2019, it was stated that CVBs serve as 'the custodians of a destination's brand, offering invaluable insights into local venues, cultural nuances, and logistical considerations. Their deep-rooted connections within the community enable them to provide tailored recommendations that align with the specific needs of an event.'

I would take this quite a bit farther nowadays and suggest that CVBs act as the gatekeepers to important industry sector policy-makers and industry experts that are crucial to engaging with to ensure successful client event outcomes.

Having been an invited speaker at the recent Arabian Travel Market (ATM) in Dubai, this concept could not have been clearer. Sharing the stage with our friend, Senthil Gopinath, CEO at ICCA, along with Ahmed Alkhaja, CEO of Dubai Festivals and Retail Establishment, Dubai Department of Economy and Tourism, Mubarak AlShamsi, Director of Abu Dhabi Convention & Exhibition Bureau, Department of Culture and Tourism, and Iyad Rasbey, VP of Destination Tourism Development, Ras Al Khaimah Tourism Development Authority, the benefits that come from having engaged leaders at either a destinations’ tourism ministry or CVB level that understand the value of business events was crystal clear and evident.

Similarly, speaking alongside Dr Ahmed el Shal, CEO and Chairman of IAPCO member company, ICOM and Karina Soraya Lance, Associate Vice President, Dubai Department of Economy and Tourism, a long-term Destination Partner of IAPCO on the second day of the show, the fact that PCOs are providing destination recommendations to their clients based on the PCO’s in-depth knowledge of the client objectives, ensures alignment between both the clients’ and destinations’ industry sectors, partners and academics within that society.

Decisions made at local and national level can have dramatic short and long-term impact on the ability for both CVBs and PCOs to deliver successful outcomes for clients. I encourage you to read the latest survey results which speak directly to this.

https://www.iapco.org/resource/the-global-socio-politicalimpact-survey-of-2025.html

As our global meetings and events industry continues to evolve, collaborations between destination and PCOs will undoubtedly be even more vitally important to delivering successful and memorable events in the future. We must therefore continue to inform our policy-makers of the value and importance of our sector and our clients’ events to their communities to ensure clear understanding of the impact that a policy decision can have.

Martin Boyle CEO, IAPCO

Editor: Martin Boyle

IAPCO NEWS

Message from the President 03 and CEO

IAPCO AM&GA 2025 Special Issue

Celebrating Saydé Hojeij: 07 An IAPCO HERO

IAPCO Council Advances Strategy 08 and City Collaboration in Vienna

Bridging the Gap Between Industry and Academia 12

The Future of Fandom: 13

Maintaining Tradition While Embracing Innovation

IAPCO Innovation Award 2025 14

Upcoming Education and Events 25

Dates for your diary for education, networking And professional development provided and Supported by IAPCO.

IAPCO IMEX Activities Wrap-up 32

Feature Section: 35

IAPCO Past Presidents.

Navigating Global Unrest: 45

Key Findings from the 2025 Industry Impact Survey

NEXT GEN PERSEPCTIVE

Mind (and Bridge) the Gap: 21 How IMEX Frankfurt sparked courageous conversations across generations

Seeds I’ve planted to prepare 46 for IAPCO 2025

What makes a team go from good to great? Examples from PCOs - case studies

We often work in teams within our work environment, no one can pull of event organization alone, so what are the 'special ingredients' that make a team work and work efficiently and well, what hinders teamwork, how do you deal with that?

Deadline for all contributions: 30 June 2025

Publishing 31 July

We welcome submissions from all our members from around the world.

Editorial support is provided to non-English speakers.

Send your contributions for the next edition to pco@IAPCO.org

Highlighting LATAM 28

IAPCO Members and Partners Driving Industry Advocacy and Knowledge Sharing

Reinventing Within the Lines: Scaling ILANIT Without Leaving Eilat

What happens when a conference keeps growing — but can’t move?

ILANIT, Israel’s national life sciences congress, takes place every three years in Eilat, a sun-drenched resort town at the edge of the Red Sea. The setting is non-negotiable: the FISEB association behind ILANIT insists on staying in Eilat. The city has become part of the event’s identity. But with each edition, the challenge grows – literally.

Since Ortra began managing the conference in 2017, participation has surged by nearly 20% every cycle. The 2023 edition drew over 3,500 participants, uniting thirtynine scientific societies under one roof. More than 1,700 abstracts were accepted for presentations, led by nearly 1,000 speakers in 132 parallel sessions.

The numbers are impressive. But the real story? Making it all fit.

ILANIT isn’t just a scientific conference. It’s a community moment that celebrates science and togetherness – a rare convergence of disciplines, generations and ideas. It’s a career-launching, collaboration-sparking, late-night-dancing kind of congress where physical presence matters. Remote attendance is off the table. So, every year, we reinvent the format – not the destination.

In 2023, we introduced Flash Talks, a sharp new format bridging lectures and posters to give young researchers

stage experience and visibility. We expanded e-poster sessions across three hubs with rotating time slots to make space for dozens of presenters. We added tracks for high school students, Israeli postdocs abroad, women in science and academic-industry collaboration. The result: more voices, more content, same destination.

Now, for 2026, we’re taking it further. A new overflow hybrid lounge will stream up to fifteen parallel sessions live into a single, central social space – complete with headphones, screens and interactive participation. It's a hybrid of a different kind: not online vs. offline, but immersive vs. isolated. Scientific binge-watching meets hallway chatter.

For us at Ortra, ILANIT is more than a logistical puzzle. It's a creative challenge we love taking on.

When the borders are fixed, innovation becomes the only way forward.

Rising to the Challenge

Celebrating Saydé Hojeij: An IAPCO HERO

Saydé Hojeij from Infomed, Lebanon received the IAPCO Hero Award at the AM&GA in Taipei in February. In her acceptance speech, she expressed pride in being a Lebanese woman and a PCO who has navigated exceptionally difficult, remote and changing circumstances to deliver world-class events. She embodies grace, hard work, determination and resilience

Nominators Joelle Shammas and Abboud Bejjani from Infomed International for Events highlighted Saydé’s excellence as a Project Coordinator, where she has taken on significant responsibilities in project planning, execution and client management. Reporting directly to the Project Directors, she also holds the role of association administrator for the ArLAR - Arab League of Associations for Rheumatology.

Saydé’s journey has not been without obstacles. When war and travel restrictions in Lebanon created significant hurdles, she proactively managed multiple projects independently from Paris. This resilience ensured the event was a success and showcased her exceptional adaptability.

A notable achievement was her role in the critical Janssen product launch in Iraq. Anticipating potential risks, Saydé took the initiative to negotiate her travel expenses enabling her to oversee the project on-site. Her presence proved pivotal, with the client crediting her for preventing potential issues and ensuring flawless execution.

Building Trust and Respect

Saydé’s contributions extend far beyond her core responsibilities. She has built a reputation for trust and respect among clients, who frequently seek her insights and feedback. Her dedication strengthens long-term relationships, with clients retuning time and again for her reliability and professionalism.

Within her team, Saydé is a role model, inspiring peers with her work ethic and leadership. Her positive influence fosters a motivated work environment, encouraging others to excel.

Recognition and Future Potential

In her reflection on receiving the IAPCO HERO Award, Saydé said: 'Receiving the Hero Award at the IAPCO Meeting has been an incredibly empowering experience. As a proud representative of Lebanon, this recognition is not just a personal achievement but also a testament to the strength and resilience of the Lebanese people. It symbolises the dedication, passion and perseverance that women bring to every field, and I hope it inspires others to continue breaking barriers and striving for excellence.'

In recognition of her outstanding performance throughout 2024, Saydé received a double promotion to Senior Project Manager—a testament to her capabilities and the trust she has earned from clients and leadership. Saydé Hojeij is a visionary leader who excels in her field and inspires others to achieve their best. Her journey truly exemplifies going above and beyond, making her a deserving candidate for recognition and celebration.

IAPCO Council Advances Strategy and City Collaboration in Vienna

IAPCO Council, following a tremendously successful IMEX Frankfurt, travelled to Vienna for their 2nd in-person Council meeting of the year.  This important 3-day meeting included a Stakeholder Engagement workshop with event and conference professionals from in and around Vienna as well as strategic planning of all IAPCO activities and the setting of objectives and KPIs for the years ahead.

We find it incredibly important that whilst our Council are together in a city, they support that city’s strategic development.  The Stakeholder Engagement workshop allows stakeholders from across the city to learn trends in the global marketplace, what is impacting association conferences and what a city should consider when bidding for and delivering an international event.  It is IAPCO’s way of giving back for the honour of being hosted in that city.  Held in Le Meridien Hotel on Friday 23rd May, Vienna Convention Bureau highlighted some of the great work they

are currently doing.  Focussed discussions centred around future-readiness, services and partnerships, positioning, and best practice.

Having the platform and opportunity to meet together in person in Vienna, similarly, enables IAPCO Council to focus their discussions and strategic development of activities that ensure continued added value to our members and the global meetings and conferences industry well into the future.

Council and IAPCO HQ are grateful for the time we spent together and trust that the collaboration we shared whilst in the beautiful city will develop successful outcomes for all.

If you are a CVB and wish to learn more about the IAPCO Council Meeting and Stakeholder Engagement programme, please contact martin@iapco.org

Vienna, number 1 in ICCA’s City Ranking 2024, blends global meeting power with outstanding livability and lasting impact. A hub of science, culture and sustainability – perfectly connected at the heart of Europe.

meeting.vienna.info

From ordinary to extraordinary

Destinations and PCOs working together, with a clear plan, trust and synergy can take an ordinary congress into the spheres of the extraordinary. Both the destination and the  PCO have a pivotal role to play in a fast-changing world in which there are numerous variables interacting, an array of different factors that can influence a positive client outcome, hence, a successful and memorable congress.

The client-decision maker may in some cases have a very clear idea and vision of where the next congress will take place and what it looks like, as well as what the objectives are. In this case the next steps are already defined and clear both for the destination and PCO, nonetheless, even in this defined scenario, there are still potential business opportunity paths to take and to propose.

The new possibilities are a result of an enriched multilevel functional identity that the PCO holds, not merely an implementer of organisational logistics, but a partner, a collaborator, a consultant, a value creator, someone that can proactively be part of the decision-dialogue and influence the decision-making.

The game changer is when there is an open dialogue, trust and a good plan in place between the destination and PCO, and the ambition to reach the common goal to design the best possible winning proposal.

This wider team group synergy, encompassing destination, PCO and more often than not the venue/convention centre doesn’t blossom overnight and just fall into place.

Once the meeting logistics have been ticked off the list, there is so much more that can be explored together within the wider team, PCO, destination and venue/convention centre, to pinpoint the key elements that can take the proposal from, ‘we are responding to your request,’ to, ‘we’ve taken time and effort to go beyond your request, to stand-out and make a difference’.

OIC Group won an important bid with an international client, working alongside a destination CVB that was one of a handful of destinations bidding for the same congress. In this particular case an incredibly important asset was that the wider-team all knew each other, we had a solid plan in place so that all stakeholders were clear on what the expectations and objectives were from the start.

We carefully probed new ideas with the destination and the convention centres to see what could make a difference, brain storming wild and wonderful programme proposals which soon developed into great one-to one dialogues with the client who in turn perceived the added value that we were bringing to the discussion in the important early stages of the bid-proposal. The bid-book was not only complete in reference to the RFP, but it had gone above and beyond what was expected andwas brimming with ideas and suggestions. An incredibly well planned out site-inspection followed, in which the ideas on paper materialised into carefully planned trips that would enrich the social programme and real thought had been invested in aiming to make the event as sustainable as possible. Our team’s ideas, enthusiasm and plans shone through into feasible projects that in turn proved to be a winning bid.

A Glimpse Into Our Recent Success: Dried Dairy Conference in Collaboration with the International Dairy Federation

Here is a snapshot of our incredible setup at the recent Dried Dairy Conference, proudly held in collaboration with the International Dairy Federation. The event took place in the beautiful city of Cork, Ireland, bringing together experts, industry leaders and delegates from around the world.

Our dedicated team delivered exceptional services throughout the three-day conference, ensuring every detail—from logistics to hospitality—was flawlessly executed. The atmosphere buzzed with insightful discussions, groundbreaking presentations, and valuable networking opportunities. We concluded this memorable event with an exquisite closing dinner at the iconic Cork City Hall—a fitting finale to a truly world-class conference.

BSH 65th Annual Scientific Meeting:

Celebrating 65 Years of Innovation at Glasgow's SEC

The BSH 65th Annual Scientific Meeting organised by Conference Partners International (CPI) took place in the Scottish Event Campus (SEC) in Glasgow in April. We introduced new innovative ideas to enhance the delegate experience, including an opening video featuring the history of BSH over the last 65 years, a dedicated wellness space and integrated AI features into the app.

ERF2025 – European Robotics Forum

Stuttgart (Germany) 25-27 March

3 days, over 1.500 Participants – more than 75 sponsors and exhibitors

The Forum gathers leading academics and industry professionals, end-users, researchers and technology producers.

Another Milestone in Our Participation in Prestigious International Scientific Events Hosted in Athens!

NJF 2025 has officially wrapped up — and what a success it was!

With a reccord over 1,000 Midwifes attendees and 28 dynamic exhibitions, Tivoli Congress Center was buzzing with energy, knowledge sharing, and valuable networking. As the official PCO, DIS Congress Service was proud to handle the planning and execution of the event — and we’re honored to have helped create a professional and inspiring experience for everyone involved.

A big thank you to all participants, exhibitors, and partners for making NJF 2025 such a success.

Bridging the Gap Between Industry and Academia

The global meetings and events industry thrives on innovation, strategic thinking and a highly skilled workforce. Recognising the importance of bridging the gap between industry expertise and academic learning, IAPCO has forged a valuable collaboration with Leeds Beckett University over the past three years. This partnership aims to provide event management students with real-world insights and opportunities to engage with industry leaders.

As part of this initiative, IAPCO CEO Martin Boyle and Elly Butler, IAPCO’s Education Portfolio Manager, recently travelled to Leeds to meet with students to hear from the next generation of industry thought leaders.

This engagement not only reinforces the importance of academic contributions to the sector but also highlights IAPCO’s commitment to nurturing future talent.

Martin Boyle talked earnestly to students about his own career path and the importance of finding passion and purpose in your work. He gave examples of the meaningful work of PCOs who bring people together, resulting in major scientific and medical breakthroughs.

A key highlight of their visit was to judge the top five shortlisted white papers, showcasing innovative thinking and fresh perspectives from talented final year events management students.

Conference organisers can draw parallels from Zack Reed’s winning white paper, The Future of Fandom: Maintaining Tradition While Embracing Innovation, by balancing technological advancements with the immersive, communal, and inclusive elements that define all impactful live events.

Congratulations to Zack Reed for his winning paper and to runner-up Piers Lloyd who brilliantly tackled the sustainable challenges in the logistical movement of Formula One teams between race venues in his paper ‘Strive to Drive’.

IAPCO

Sissi Lignou

Executive Summary

Purpose: This white paper examines the impact of technological advancements on the fan experience in live sports events. It highlights the benefits and challenges associated with integrating technology and proposes strategies to address emerging issues like the digital divide, generational gaps, and the risk of losing the communal and immersive atmosphere that defines live sports.

Approach: Secondary and academic research has been utilised to analyse the problem and recommend solutions. Sources include industry reports, academic journals, case studies, theories and insights from recent technological trends in the sports industry.

Findings: Benefits: Technologies like streaming services, AR, VR and AI provide exciting opportunities for personalisation and engagement, enhancing the fan experience both instadium and at home. There is also a clear generational divide between sports consumers

Challenges: Over-reliance on technology risks alienating fans through pricing barriers, fragmented atmospheres, and accessibility issues, particularly for older or economically disadvantaged demographics.

Key Concerns: The digital divide and generational gaps have intensified as technology advances, with older fans feeling disconnected and at-home viewers experiencing diminished emotional engagement.

Research Limitations: Most of the existing research focuses on the excitement surrounding technological advancements and their benefits to the fan experience, such as enhanced engagement and accessibility. While these studies provide valuable insights, they often overlook the potential challenges and negative impacts of over-reliance on technology, such as the loss of communal atmosphere and growing generational or digital divides. As a result, this white paper required deeper exploration to highlight these less-discussed issues and provide a balanced perspective on technology's role in live sports.

Conclusion: This white paper highlights the necessity of balancing technological innovation with the preservation of live sports' communal and cultural value. It provides actionable insights for event organisers to create an inclusive, immersive future that resonates with all fans, ensuring the sustainability of the live sports experience.

IAPCO Innovation Award 2025

Celebrating Innovation in the Meetings Industry: Learn from the Trailblazers of 2025

On Wednesday, 21st May 2025, during the IMEX Frankfurt Gala Dinner, IAPCO proudly announced the winner of the prestigious 2025 Innovation Award—an accolade that honours those redefining the future of meetings and events. While the spotlight has rightfully shone on the winner, the brilliance and ingenuity of all the finalists deserve equal recognition.

These forward-thinkers are transforming the industry through bold ideas, fresh approaches and a relentless commitment to excellence. Their innovations have already begun shaping the way we design and deliver events—and now, we're excited to share their stories with you.

In the following pages, you'll discover the challenges they faced, the solutions they crafted and the impact their ideas are having across the global meetings landscape. We hope their journeys inspire you as much as they have inspired us.

Nomination#1

Name of Candidate: Virginia Loyola

Candidate Job Title: Senior Business Development Manager — Global Sales

Company: Arinex

Country: Australia

Challenge:

Virginia joined Arinex in 2021, a crucial time for industries worldwide as they navigated post-COVID recovery. With international events still affected by lockdowns and uncertainty, Virginia was tasked with rebuilding Arinex’ pipeline of global conferences.

At the same time, she identified an opportunity to formalise Arinex’ commitment to cultural inclusivity. At that point, Arinex had no formal engagement with Australian Aboriginal and Torres Strait Islander communities, presenting a gap in its diversity and reconciliation efforts.

Approach & Solution:

Leveraging her extensive network, Virginia transformed warm leads into business wins, not only for Arinex but for the broader Australasian event industry. She collaborated with convention bureaux across Australia and New Zealand, supporting their efforts to attract events to the region. Each proposal was meticulously researched, tailored to client goals, and infused with fresh ideas.

Virginia is deeply invested in industry learning, regularly working onsite at conferences to engage with delegates, sponsors and speakers. The insights she gathers fuel innovation within Arinex’ business development and operations teams. A prime example is her initiative to create a behind-the-scenes film at a Darwin conference in 2024, elevating Arinex staff profiles and showcasing the company’s expertise.

She also leads Arinex’ client panel discussions, running 5–6 forums annually across Australia and New Zealand, where event convenors and stakeholders share their experiences. Her strong industry connections have helped secure high-profile guest speakers for Arinex’ boardroom educational lunches, including Brendan Watson OAM and Ben Sorensen, Director of ELO2 Consortium — the project delivering Australia’s first Lunar rover. Virginia’s thought leadership extends to industry discussions, such as her facilitation of an Arinex panel on Australia’s new Right to Disconnect legislation.

In addition, Virginia spearheaded the development of Arinex’ Reconciliation Action Plan (RAP), ensuring it met Reconciliation Australia's standards for certification. She engaged a diverse

working group and brought in Aboriginal and Torres Strait Islander voices to shape the plan. She also commissioned a bespoke artwork by Quandamooka Country-based artist Bree Buttenshaw, symbolising Arinex’ commitment to reconciliation. This artwork now plays a central role in Arinex’ communications, visually representing its mission to connect people and embrace First Nations culture.

Outcome

Virginia’s leadership has been instrumental in Arinex’ international business growth. Since joining, she has helped drive year-on-year sales success:

FY22: 117% of target achieved

FY23: 100%

FY24: 103% (target increase of 24%)

FY25: Tracking at 119% YTD (target increase of 13%)

In November 2022, Virginia transitioned into a newly-created Business Unit Manager role, refining Arinex’ sponsorship and exhibition sales strategy while managing global PCO tenders. By January 2024, she stepped into a Senior Manager role, focused on international sales and supporting Arinex’ expansion into New Zealand following the acquisition of events agency Auaha.

Under Virginia’s leadership, Arinex’ RAP received formal endorsement from Reconciliation Australia—the first Australian event management company to achieve this milestone. This recognition has strengthened relationships with Aboriginal and Torres Strait Islander stakeholders, enhanced staff cultural awareness, and fostered a more inclusive workplace.

Nomination #2

Name of Candidate: Quentin Alexandre Remy

Candidate Job Title: Head of Global Procurement and Strategic Sourcing

Company: MCI SUISSE

Country: Switzerland

Outline of the Challenge:

ESCRS has stringent sustainability goals that require all aspects of their events to be measured and calculated in terms of Environmental, Social and Governance (ESG) criteria. However, there is no single certification that all hotels share to showcase their current practices in a comparable manner. Different certifications mean different things, and some are less strict or easier to attain than others. Internally, we have also been striving to enhance our overall sustainability approach in hotel sourcing, not just for ESCRS but for all our clients. It is a wide issue for a very relevant and actual problem, where no agency currently holds its own sustainable MICE assessment, equipping clients with a tool that helps influencing hotel decision making.

Approach and Solution to the Challenge:

To address this challenge, we conducted an assessment of the suppliers using our internal event audit tool to determine their level of sustainability. In collaboration with the United Nations in 2021 for the management of COP26, we created a comprehensive suppliers' checklist for all hotels participating in the event. This checklist calculates a rating based on the hotel's sustainability performance, with ratings ranging from 5 (excellent sustainability practices) to 1 (implemented only a few sustainability practices). The survey covers 29 questions on various aspects such as waste management, energy and water savings, accessibility, social and community outreach, procurement practices, and governance. We expanded the usage of this tool to all of our clients and ESCRS 2024 was one of our recent successful story in this regard.

Outcome:

All hotels used for the ESCRS 2024 congress had a visible sustainability rating on the event website. Delegates were able to visualise and make informed decisions prior to and during the booking process. They could compare hotels side by side and consider the sustainability rating in their hotel selection criteria. Additionally, we can now track sustainability data for the event's accommodation aspect, including the average level of sustainability from the hotels chosen.

Nomination#3

Name of Candidate: Georgia Menti

Candidate Job Title: Vice President

Company: Convin SA

Country: Greece

Outlining the Challenge

Water conservation is one of the most critical sustainability challenges of our time, impacting communities worldwide. Despite ongoing efforts, there remains a pressing need for increased awareness and action to address the global water crisis. Recognising the power of collaboration and creativity, IGARSS 2024 introduced an innovative initiative—the Social Hackathon—to engage scientists, students and volunteers in a shared mission to raise awareness through impactful storytelling.

The Approach and Solution

For the first time in IGARSS history, over 300 dedicated geoscientists from 38 countries came together with 700 middle school students from across Greece to create two groundbreaking animation spots titled The Odyssey of Water. This initiative aimed to educate and inspire action on water conservation by leveraging the scientific knowledge of the IGARSS community and the creativity of young students. Participants from diverse backgrounds—including Afghanistan, Australia, Brazil, Canada, China, Germany, Greece, India, Japan, the Netherlands, the United States and many more—collaborated intensively to develop a compelling narrative that would resonate across cultures and generations.

Throughout the hackathon, geoscientists worked alongside students, sharing knowledge and insights about the global water crisis. The teams engaged in brainstorming sessions, storytelling workshops, and animation development, ensuring that the final spots were both scientifically accurate and emotionally impactful. This participatory approach fostered a deep sense of ownership and engagement among all involved, reinforcing the power of collective action in addressing global sustainability issues.

The Outcome

The result of this unprecedented collaboration was two powerful animation spots designed to inspire a global audience to rethink their relationship with water. The Odyssey of Water not only raises awareness about water conservation but also serves as a catalyst for behavioral change, encouraging communities to take action toward sustainability.

A key driving force behind the success of this initiative was Georgia Menti, who played a pivotal role in bringing the Social Hackathon to life. Through her leadership, coordination and unwavering commitment, she ensured seamless collaboration between scientists, students and creative teams. Georgia oversaw every stage of the process, from initial concept development and participant engagement to content creation and final production. Her expertise in event organisation, strategic planning and stakeholder coordination enabled the initiative to be executed with precision and impact.

Beyond the conference, these animation spots have the potential to be broadcasted pro bono in various countries, ensuring that their message reaches a broad and diverse audience. Their impact extends far beyond IGARSS 2024, sparking conversations in schools, institutions and communities worldwide. The Social Hackathon has set a new benchmark for engagement within scientific conferences, proving that knowledge-sharing, creativity, nd volunteerism can drive meaningful change.

Through this initiative, IGARSS 2024 has reinforced its commitment to sustainability, fostering a new model of scientific engagement that blends expertise with social responsibility. The Odyssey of Water serves as a lasting testament to the power of collective action, ensuring that water conservation remains at the forefront of global discussions for years to come.

Click below to view two short clips about The Odyssey of Water | IGARSS 2024 Social Hackathon

Nomination #4

Name of Candidate: Kleopatra Giatsou

Candidate Job Title: Director of Operations, PCO Services, AFEA Congress

Company: AFEA Congress

Country: Greece

Challenge

FIRST Global is a US-based 501©(3) not-for-profit public charity established by the founder of FIRST® (For Inspiration and Recognition of Science and Technology), Dean Kamen. Its mission is to inspire leadership and innovation in youth from all nations by empowering them through education in science, technology, engineering and mathematics — also known as STEM.

The First Global Challenge 2024, co-organised by MellonLab and Ministry of Digital Governance, took place in Athens from 25—29 September at Peace and Friendship Stadium. The competition brought together more than 3,000 students and mentors from 193 countries to Athens, highlighting the global nature of the event, emphasising the power of collaboration to address global challenges. A significant role in the successful holding of the event was played by the 300+ volunteers from more than 60 countries, of which 100+ from Greece, who supported the organisation and achievement of the goals of the competition. FIRST Global Challenge is more than a robotics competition, it is a celebration of diversity, innovation and global collaboration. However, bringing together high school students from over 190 countries presents a unique challenge: How can we unite people from different cultures, backgrounds and traditions in a meaningful way?

Inspired by the event’s theme, Feed the Future, AFEA Congress sought to create a shared experience that embodied the three key values of Fun, Friends and Future. The goal was to transform a symbolic gesture into a powerful moment of unity, enhancing connections beyond the competition itself.

Approach & Solution

To address this challenge, AFEA Congress team, led by Kleopatra, who led the operations from the PCO side, but also proposed this innovative solution, designed an interactive and symbolic experience that would bring together young participants from diverse cultures through a universal language: collaboration and shared achievement. Kleopatra presented the solution to First

Global Leadership, and received a very enthusiastic response on the innovative initiative. A giant puzzle was created with each country receiving a unique puzzle piece. The image on the puzzle depicted global landmarks, human connection with advanced technology and the event’s theme Feed the Future—a representation of progress, unity and innovation.

During a special ceremony, which took place in a magnificent setting with a stunning view of Athens, students arrived wearing their traditional attire, embracing the cultural diversity of the competition. In a vibrant and celebratory atmosphere filled with Greek dance, music and Greek cuisine, each team placed their piece into a frame, gradually assembling the complete image. As the night progressed the puzzle came to life—piece by piece, just like the bonds being formed among the participants!

A particularly moving moment occurred when some teams wrote their country’s name and the event date on the back of their puzzle piece, a spontaneous act that transformed the installation into a living memory of their participation and a legacy for the city that hosted the event. The giant puzzle now decorates the working space of young STEM leaders, providing a long-lasting legacy.

The question arose: Can a simple construction unite hearts? Through this creative approach, and idea designed by Kleopatra and performed by AFEA Congress Team proved that it could turning an artistic installation into a powerful metaphor for global collaboration and shared aspirations.

Nomination#5

Name of Candidate: Nuria Fernández Roldán

Candidate Job Title: Online Education Specialist

Company: Kenes Group

Country: Spain

Outline of the Challenge:

Effective communication is pivotal in patient care, particularly for doctors treating Type 2 Diabetes. Many healthcare professionals struggle with sensitive discussions around weight management, lifestyle changes, and treatment adherence, leading to disengagement and poor patient outcomes.

The UNLOK Education team, alongside the Kenes Original Event Advanced Technologies and Treatments for Diabetes – ATTD community, identified the urgent need for an interactive and adaptable training solution, capable of providing personalised feedback while being time-efficient for busy medical professionals.

The Approach and Solution to the Challenge: Through UNLOK Education, Kenes introduced a groundbreaking AI-powered simulation course, 'Mastering Sensitive Discussions on Weight Management', designed to help healthcare professionals refine their communication skills in a safe and controlled digital environment. Led by Nuria Fernandez, the project integrated emotional recognition AI and generative AI to provide feedback on verbal and non-verbal communication.

This short, micro e-learning format—lasting just 15 minutes— ensures accessibility without compromising effectiveness. This fully digital, self-paced course enables doctors to practise crucial conversations independently, removing psychological and logistical barriers to training and encouraging widespread adoption. A key innovation of the course is its use of face recognition technology, which analyses facial expressions, tone, and engagement levels to provide targeted feedback on emotional intelligence. This real-time AI-driven feedback allows participants to instantly reflect on their approach and adjust their communication style.

A defining feature of this initiative is the collaboration with a professional actress, ensuring that the patient interactions are as realistic and emotionally engaging as possible. The actress, working alongside Nuria Fernandez, brought the scenarios to life, making the experience more immersive and impactful.

As Nuria Fernandez explains, 'We saw the potential to use emotional recognition AI to help healthcare professionals handle

conversations with their patients more sensitively and without judgment. This technology provides an opportunity for selfreflection and growth in a way that traditional training cannot.'

The Outcome: Since its launch at the ATTD 2024 Meeting, the AIpowered course has attracted 318 participants globally. Feedback has been overwhelmingly positive, with healthcare professionals praising its interactive and human-centric approach.

UNLOK Education is redefining how doctors engage with their patients with this groundbreaking approach. While emotional intelligence has long been recognised as crucial in leadership and corporate environments, its integration into healthcare digital education is a significant innovation.

The success of this initiative has sparked discussions on expanding the simulation to include diverse patient archetypes, such as pregnant women and elderly patients with diabetes, further enhancing real-world applicability.

Conclusion: Nuria Fernandez’s leadership and Kenes Group’s commitment to innovation have transformed medical education. By harnessing AI for professional training, they have empowered doctors to communicate with greater empathy and effectiveness, ultimately improving patient care outcomes. This initiative exemplifies how technology can be leveraged to humanise medicine and elevate continuous learning in healthcare.

Groundbreaking AI-powered training course wins IAPCO Innovation Award 2025 WINNER!! 2025

Kenes

Group’s Nuria Fernández Roldán spearheaded AI design and delivery to enhance medical education for greater patient outcomes

IAPCO is proud to announce Nuria Fernández Roldán, Online Education Specialist at Kenes Group, as the winner of the IAPCO Innovation Award 2025 for her visionary work in transforming medical education through artificial intelligence.

IAPCO President Sissi Lignou presented the 11th annual IAPCO Innovation Award – which is supported by IMEX and recognises those who push the boundaries of what is possible, and then take action to bring meaningful change – at the prestigious IMEX Frankfurt Gala Dinner on 20 May.

This year’s award-winning project, AI-Powered Simulation Training: Mastering Sensitive Discussions on Weight Management, is a breakthrough online course hosted on UNLOK Education, Kenes Group’s digital learning platform.

This short course is designed to help healthcare professionals navigate emotionally sensitive conversations with patients living with chronic conditions like Type 2 Diabetes. This fully digital, selfpaced course blends emotionally engaging actor-led simulations with real-time emotional recognition AI.

Nuria Fernández Roldán said that by analysing facial expressions, tone of voice, and engagement levels, the course which is only 15

minutes long, provides personalised feedback on verbal and nonverbal communication, empowering healthcare professionals to navigate complex conversations with greater sensitivity.

'We saw the potential to use emotional recognition AI to help healthcare professionals handle conversations with their patients more sensitively and without judgement.

'This technology provides an opportunity for self-reflection and growth in a way that traditional training does not,' said Nuria. Launched at the Advanced Technologies and Treatments for Diabetes (ATTD) 2024 Congress, the course has alredy trained over 300 medical professionals worldwide, with participants praising its innovation and human-centric approach.

In presenting the award, Sissi Lignou said Fernández and Kenes Group are a great example of working to raise the standards of professionalism across the meetings industry, which is the mission of IAPCO.

'This innovation truly represents the best of what our industry can achieve when we lead with compassion, creativity and purpose,' said Sissi.

Mind (and Bridge) the Gap: How IMEX Frankfurt sparked courageous conversations across generations

During IMEX Frankfurt, IAPCO had the privilege of co-designing and moderating not just a high-impact panel, but also an ambitious cross-association workshop co-hosted by AMCI, IFES and AIPC. Both sessions turned out to be powerful reminders of what the business events community can achieve when we tap into collective intelligence, challenge intergenerational silos and dare to rethink client-centric strategies from the inside out.

The value of Collective Intelligence

The Joint Association Workshop, held on the Monday before IMEX, titled 'Mind the Gap! A safe space to co-create future-proof businesses,' was designed with one key goal: to move away from passive listening and toward active co-creation. Held in a boardroom-style setting, it welcomed a diverse group of professionals, not limited to next-gen attendees, to reflect together on real-world association challenges.

After brief but insightful presentations from each of the four associations, as well as an inspiring keynote speech by Emma Bennett, Nonprofit Resources, about what we need to keep in mind while planning succession in challenges circumstances, we launched into collaborative activities that emphasized speed-dating style exchanges and co-creation exercises. Participants worked in small groups to tackle scenario-based challenges, from leadership succession in a changing world to spatial strategy in under-attended congresses.

What emerged was a beautiful display of shared wisdom. Junior voices were amplified alongside seasoned veterans, and regional perspectives intersected freely. The most recurring concepts were then synthesised live, turning the workshop into a living, breathing organism: the kind that thrives only when every voice is valued equally.

Leadership is an Action, not a Position

Keynote speaker Molly Marsh, AMR Management Services, reminded us during the Workshop that not everyone aspires to be a leader — and that’s okay. We must recognize the difference between tenure and true leadership. To that, another highlight was that leadership is an action, not a position. In the early stages of many careers, leadership often meant following rules, agreeing with senior voices, and hesitating to speak up. Today, however, contribution and courage at the table are a must. The leadership model is shifting: it's about mentorship, the freedom to make mistakes, and mutual learning. Looking ahead, leadership in five years must embrace collaborations with academia, focus on building transferable skills, and mix and match generational strengths. Preparing the next generation for both success and failure — and doing so with clear boundaries and purpose — will be essential for sustainable, adaptive organisations.

Bridging generational and expertise gaps while knowing your Team

Another striking insight came from the intergenerational dynamics that surfaced both in the workshop and the panel titled 'The Workplace Revolution: Bridging Generational Gaps for Future-Ready Meetings'

I had the pleasure to moderate and that featured passionate panelists with their Personas for the day:

• Kleopatra Giatsou, AFEA Congress, the Whisperer

• Ajay Bhojwani, MCI Dubai, the Designer

• Nuria Fernández Roldán, Kenes Group, the Futurist

• Stephen Noble, The Conference Company, the Connector

These were not abstract debates about 'what the future should look like.' They were grounded, sometimes raw, conversations about what leadership means today and what the teams’ skillset should look like, what different generations value, and how we might reconcile those perspectives.

One of the hardest truths to face in any client-facing industry is this: sometimes we try to fit our responses to what our teams are currently capable of, rather than what the client actually needs. Throughout the panel and workshop, it became clear that knowing your clients’ strategic goals, deeply, not just on a tactical level, must be a guiding compass. But equally important is knowing your team: where it excels, where it struggles, and where it needs to grow.

As it was shared with participants: don’t downgrade the level of response or professionalism just to match your team’s current shape. Instead, shape your team to rise to the strategic level your clients require. That’s the difference between being reactive and being truly consultative.

Final word: Courage!

If there’s one thing I hope people walked away with from both the workshop and the panel: it’s the permission to challenge assumptions. About leadership. About generational divides. About team structure. About what our clients need and what our associations can become.

At IMEX Frankfurt, we didn’t just share ideas. We rolled up our sleeves and built something together, side by side. In a time when the pace of change often outstrips our capacity to adapt, this kind of intentional, courageous dialogue is more essential than ever. So here’s my final invitation: Dare. And take the courage to challenge your assumptions!

Thank you to the Hong Kong Tourism Board for supporting the workshop and to our partners at Messe Frankfurt for providing the perfect venue.

Giulia Ineke Sarri, Chair of Next Gen Committee

Dubai & PCOs: Building Smarter Events Through Strategic Partnership

How collaboration is driving legacy impact, sustainable growth and meaningful outcomes for clients

In today’s evolving business events landscape, destinations and Professional Congress Organisers (PCOs) must work hand-in-hand to deliver not just seamless events, but long-term value for associations and their communities. From Dubai’s perspective, this partnership has become a cornerstone for delivering positive client outcomes and unlocking new opportunities for growth.

At Dubai Business Events (DBE), the city's official convention bureau, we believe collaboration with PCOs is not a support function – it’s a strategic alliance. Our partnerships ensure clients benefit from Dubai’s deep local expertise, innovative infrastructure and global accessibility. From venue sourcing and government connections to bespoke experiences, working together allows us to match the right opportunities with the right events.

Today, we see a shift: PCOs increasingly have influence not only in how events are delivered but where they are hosted. Associations trust their PCOs as strategic advisors, and destinations like Dubai recognise the need to work more closely with them to shape compelling value propositions. Our role is to ensure that PCOs are empowered with the tools, insights and access they need to advocate confidently for Dubai.

Dubai has put structures in place to deliver lasting event outcomes. Initiatives such as the Al Safeer Congress

and communities.

embed long-term benefits into each event. This year, we are also introducing a new framework to measure how events contribute to skills development, inclusive learning and long-term societal benefits – particularly aligned with the UN Sustainable Development Goals (SDGs). This legacy approach is designed to foster transformative education and inclusive growth, by targeting conferences that address local skill gaps, especially in technical and vocational fields. In partnership with PCOs and associations, Dubai aims to turn international events into platforms that equip youth and professionals with the knowledge needed to meet future challenges – supporting the city’s D33 economic agenda and wider diversification efforts.

Navigating shifting dynamics: while associations historically led venue selection independently, we now see PCOs influencing destination choice more strategically, based on track record, partnership models and value-add services offered by bureaus like DBE.

However, we know adaptability and agility are integral. Deeper engagement at earlier stages of the bid process, greater transparency in legacy planning and a continued commitment to innovation are key areas where we, as a destination, ensure to focus on and evolve.

Dubai’s approach is built on partnership-first thinking, rooted in a belief that true success is shared success. As

DESTINATIONs & PCOs: Working Together for Positive Client Outcomes

We all nod when someone says, ‘A good congress starts with the right destination.’ But anyone who has ever tried to really align the goals of a destination, a client and a PCO knows –it’s not a simple puzzle. It’s often a three-way negotiation that involves spreadsheets, diplomacy and a bit of instinct.

From a PCO’s point of view, destination choice has a longlasting impact: attendance, income, local partnerships and even legacy. While final decisions often come down to the association, PCOs are increasingly expected to bring options backed by data – and a feel for how the destination fits the association’s values and audience.

That’s where objective criteria come in. When we compare destinations, we look at:

• Accessibility: A higher number of direct flights typically translates into higher attendance and increased income.

• Airport proximity: Fast connections to the city centre improve delegate satisfaction and reduce logistics costs.

• Currency and payment ease: Using a widely recognised or stable currency, can simplify budgeting and avoid conversion losses – making transactions smoother for international participants and sponsors.

• Weather conditions: Good seasonal weather can influence participant mood, engagement and future attendance.

• Value for money: Affordable rentals, AV and catering allow for better margins – or better delegate experiences.

• GDP and local economy: Strong economies suggest stronger sponsorship potential.

• Safety and security: A growing concern, especially postpandemic and amid global unrest.

• Reputation as a conference destination: Proven track record matters – venue experience, infrastructure and local team reliability count.

These are what we call objective destination criteria – they are what they are. But this is where Convention Bureaux (CVBs) step in. They can’t change the weather, but they can make the destination understood and felt by providing visual and promotional content, recommending venues and local suppliers, offering tips for local conference submissions and city offerings and critically, by connecting the PCO or client with the right local people – potential ambassadors, national associations or (non)governmental institutions.

And sometimes, all it takes is one well-timed insight to tip the scale. A real case: Last year, I was helping a client – lighting designers – choose a destination. During an informal lunch chat, the Head of Valencia Convention Bureau mentioned that Valencia had been World Design Capital in 2022 and that a foundation had been formed: Fundació Del Disseny

Comunitat Valenciana. Its mission? To foster design as a value-creating tool across sectors. That one comment shifted the entire conversation. The client saw Valencia not only as a sunny place with strong conference infrastructure – but as a city that spoke their language. Guess where they went?

And one more role that’s often underrated: the CVB knows what’s going on in their city. They can advise if another event (for example, a large trade fair or national congress) might clash with your dates – or even better, be integrated into your international meeting. That’s value no online search will ever give you.

Yes, collaboration between destinations and PCOs is essential. But only if we stop romanticising it. Sometimes, the local destination wants prestige, or to show off a new venue. Meanwhile, the client is focused on networking, or the educational programme or budget.

This is where PCOs become facilitators, not just organisers. We manage the conversation: aligning expectations, softening the edges and making sure both parties feel heard. It’s not about compromise – it’s about creative solutions that work for both sides.

Like any good couple, destinations and PCOs don’t need to think alike – but they do need to plan together.

Elena Alexandrova, Business Manager AIM Group Czech Republic

Consensus Hong Kong 2025

Influential and long-standing crypto event Consensus, regarded as the ‘Super Bowl of Blockchain’ and ‘the World Cup of Web3’, picked Hong Kong as the ideal destination to expand beyond North America.

The record-setting debut of Consensus Hong Kong 2025 attracted close to 10,000 attendees from over 100 countries and regions, some 75 per cent of them from outside of Hong Kong. Staged at Hong Kong Convention and Exhibition Centre, the event presented an extensive programme headlining local, mainland and international financial policymakers, crypto thought-leaders, world pioneers and investors in blockchain, digital assets and web3 fields, collectively defining what’s next and mapping the way forward for greater impact.

Complemented by over 350 side events, Consensus Hong Kong 2025 demonstrated how to turn a business event into

a mega festival. More than showcasing their expertise, the energetic global crypto community could party to the heart’s content throughout, to create and cement partnerships.

Kicking off with its Opening Party – Rooftop Revelry at The Henderson’s ultra-luxury rooftop ballroom Cloud 39, action continued non-stop through its long-established tradition of Music Festival and Crypto Fight Night, extending to Hong Kong’s unique horse-racing and night party at Lan Kwai Fong. The edition of the event concluded with a grand finale – the Consensus Closing Party, complete with open bar, live music and fun networking in Lan Kwai Fong.

Upcoming Education and Events

Dates for your diary for education, networking and professional development provided and supported by IAPCO.

JUNE

FIEXPO 2025

FIEXPO Latin America is the place by excellence where destinations and suppliers specialised in the Meetings, Events and Incentives Industry can connect with the most prominent buyers globally. They establish connections with the highest authorities and policy makers to ensure that the economic, intercultural and social benefits of the MICE Industry in Latin America are understood and recognised.

IFES World Summit 2025

'Today’s Learnings, Tomorrow’s Sustainability!' Join IAPCO Strategic Partnere, IFES at the 2025 IFES World Summit, an important event that celebrates 40 years of collaboration and leadership in the Exhibition industry. The summit will take place in Guadalajara, Mexico and serves as a platform to not only commemorate our past achievements but also inspire our collective future.

IBTM Americas 2025

EXPLORE a world of opportunities Connect with your most creative side and find inspiration with the best speakers and exhibitors in a networking environment that has become the meeting point for the co-creators of the industry's leading events in America.

IMEX America 2025

IMEX America is the largest trade show for the global meetings, events and incentive travel industry. The show brings the meetings industry together to do a year’s worth of business under one roof. Suppliers and buyers from every sector of the meetings industry come together at IMEX, held at Mandalay Bay Resort and Casino, Las Vegas.

Green by Nature, Sustainable by Design: Fáilte Ireland Raises the Bar for Trade Events

About Fáilte Ireland

As the National Tourism Development Authority, Fáilte Ireland supports the long-term sustainable growth in the economic, social, cultural and environmental contribution of tourism to Ireland. Collaborating with government bodies, state agencies, local authorities, industry groups and representatives to develop tourism across Ireland by creating destination development plans and networks, investing in infrastructure, activities, visitor attractions and festivals. Fáilte Ireland also provides consumer and buyer insights, mentoring, business support, training programs and buyer platforms, enabling tourism businesses to innovate and grow.

Meet in Ireland is the official business events brand for the island of Ireland. It facilitates a partnership between Failte Ireland, Tourism Ireland and Tourism Northern Ireland to promote the island overseas as a world class business events destination. Operating under the Meet in Ireland brand, the Business Events Team at Failte Ireland provide meeting planners with a wealth of supports to organise international meetings, incentives, conferences and events (MICE) in Ireland. For more information, visit Meet in Ireland.

Ireland, often celebrated as the Emerald Isle, is not only rich in stunning landscapes, vibrant heritage and rugged coastlines — it is now leading the charge in sustainable tourism.

Meitheal is the Irish word for teamwork. Failte Ireland’s annual flagship travel trade event is aptly named Meitheal,

bringing groups of buyers and suppliers together to support sustainable growth in Irish tourism. Fáilte Ireland is committed to delivering this event in as sustainable a manner as possible, improving practices year on year. Meitheal 2025 was held in the breathtaking surroundings of Killarney, County Kerry — ranked Ireland’s most sustainable destination and #19 globally on the 2024 Global Destination Sustainability Index — Meitheal proved that business events and environmental responsibility can go hand in hand.

Organised by Fáilte Ireland, Ireland’s National Tourism Development Authority, in partnership with Tourism Ireland, this year’s event brought together over 380 Irish tourism businesses and 255 international buyers from 15 countries, with over 10,000 scheduled sales meetings, anticipated to result in significant new business deals for the sector. Marking 50 years of Ireland hosting tourism trade events, Meitheal 2025 was more than just a celebration of longevity.

Leading with Purpose

As a government-appointed Sustainable Development Goal (SDG) Ambassador, Fáilte Ireland actively promotes, raises awareness, and implements the SDGs at local, regional and national levels. As stewards of Ireland’s global reputation as a leading destination for Business Events, Fáilte Ireland has been proactively embedding responsible practices into every aspect of its work. Meitheal became the embodiment of this mission. From carbon-conscious travel choices to food waste management and community

Meitheal 2025, INEC Arena, County Kerry

engagement, every decision was made with environmental and social impact in mind.

This year saw the launch of Meitheal’s Sustainability Policy, which outlines 10 commitments aligned with 7 of the 17 UN Sustainable Development Goals (SDGs). These commitments guided the event’s approach across the economic, environmental, and social dimensions, aligning with the core focus of sustainability in Ireland’s National Tourism Policy Framework 2025–2030. Read the Meitheal Sustainability policy: here

Meitheal in Action: Sustainability at Every Step

• Travel with a lighter footprint — this year sustainable transport options were encouraged with delegates traveling around Ireland by coach. This travel choice reduces emissions by approximately 4.5 times compared to short-haul flights.

• Sustainable Irish trade — international buyers were introduced to Irish trade participating in Fáilte Ireland’s Climate Action Programme, a subsidised initiative that helps businesses reduce costs, improve efficiency and reduce their environmental impact.

• Local food sourcing and waste reduction — during Meitheal a strong emphasis was placed on food sourcing from Kerry and as a result delegates enjoyed food that was 75% locally produced. This year, delegates also pre-ordered food choices with an aim of reducing food wastage.

• Sustainable venues — venues used at Meitheal including The Europe Hotel, The Brehon Hotel and The Gleneagle Hotel are committed to sustainable event practices.

• Familiarisation trips — for buyers participating in Meitheal, health, wellbeing and sustainability was incorporated into the design of all familiarisation trips itineraries, with outdoor elements and walking being promoted to boost buyer wellbeing.

• Low-waste, high-impact event design – delegates were encouraged to bring their own water bottles and use the water refill stations on site to reduce single use plastic, there was a dedicated Fáilte Ireland Climate Action Stand, and paper and merchandise were reduced.

Social Sustainability in Focus Meitheal 2025 went beyond environmental sustainability by focusing on the social impact of the event. Students from Killarney Community College were invited to take part in interactive sessions including a behind-the-scenes sustainability tour and a workshop on sustainability, accessibility and inclusivity at business events. The diverse career pathways in the tourism sector were highlighted, and

insights were captured from a younger, more neurodiverse aware audience. Using an AI transcription app and reusable whiteboards, the experience was both educational and environmentally friendly—reinforcing the idea that sustainable tourism must also be socially inclusive and future-focused.

A Benchmark for Global Events

As part of their commitment to sustainability, Fáilte Ireland partnered with EarthCheck, the leading scientific benchmarking and advisory group for sustainable travel and tourism, to complete the EventCheck process for Meitheal. The EventCheck process is a sustainability verification toolkit that helps event organisers enhance social, environmental and economic impact management, ensuring that events maintain high sustainability standards and support responsible tourism.

Both buyers and industry were engaged in the shared mission of reducing the carbon footprint of Meitheal. By utilising an events carbon calculator, the carbon footprint per delegate was measured across food, travel and accommodation, aiming for year-on-year improvements.

By weaving sustainability into every layer of Meitheal, Fáilte Ireland is not only transforming how tourism events are run—it’s setting a benchmark. As the climate crisis challenges destinations worldwide, Ireland is leading with a simple yet powerful message: sustainability is not an addon, it’s the future of tourism.

Climate Action Stand, INEC Arena, County Kerry

Highlighting LATAM:

IAPCO Members and Partners Driving Industry Advocacy and Knowledge Sharing

IAPCO global communitty remains active in both their commitment to sharing knowledge through our educational initiatives and in their commitment to advocacting for both our meetings and events industry and for the value of working with IAPCO members. To demonstrate this global reach, we are now featuring community members and activities in a different region each issue of the PCO.

This issue features perspective from our members, Ambassadors and partners from the Mexico and Latin America (LATAM) region.

IAPCO Ambassadors in LATAM

Mariano R. Castex

MCI Group Managing Director Argentina & Latam Brazil

Mariano R. Castex is an experienced leader in the congress and convention industry, with a career spanning over three decades. Currently serving as the Managing Director for MCI Group in Argentina and Latin America, he oversees client resources exceeding $5 million annually, focusing on international congresses, activations and corporate events. Castex has played a pivotal role in high-profile events, including the G20 preparatory meetings and major global conferences like the World Congress of Cardiology and the World Gas Conference.

He has held significant leadership positions, including Vice President of the Buenos Aires Convention & Visitors Bureau and President of the ICCA Latin American Chapter. Castex also served as the President of the Organising Committee for the ICCA World Congress in Buenos Aires in 2015. His educational background includes studies at IAE Business School and Universidad Argentina de la Empresa, and he is a member of various professional associations such as IAPCO and ICCA.

With a proven track record in event management and strategic communication across Latin America, Castex continues to shape the future of international congresses and corporate events in the region

Renata Pozza

Director of Association Solutions, MCI Brazil

Passionate about the association world, Renata works with market intelligence to enhance the performance of associations through congresses, trade fairs and strategic management. With over 20 years of experience, she develops tailored solutions for national and international associations, focusing on revenue diversification, governance, marketing and the organisation of high-impact congresses and business fairs.

Renata also leads consulting projects, acting as a strategist for non-profits and associations, supporting clients in adapting

their business models to ever-evolving trends and cultural shifts.

She is an active advocate for the advancement of the association community, serving as a regional ambassador for IAPCO (International Association of Professional Congress Organisers) and playing a key leadership role in Conecta Associações, where she fosters dialogue around professionalisation, innovation and collaboration among industry peers.

Renata is also a frequent speaker at MICE industry events, where she shares insights on association management, business models and the future of congresses and trade shows.

IAPCO Regional Feature Section: LATAM

The meetings and events industry is a significant economic driver in Latin America, contributing substantially to GDP and employment across the region. In Colombia, for instance, Bogotá alone generated $53 million in revenue from the MICE (Meetings, Incentives, Conferences and Exhibitions) sector in 2024, underscoring the industry's role in urban economic development. Similarly, Argentina's exhibition and convention market reached a value of $267.22 million in 2024, with projections indicating a compound annual growth rate of 4.1% through 2029 . These figures highlight the sector's resilience and its importance in fostering regional economic growth.

In Mexico, the meetings and events industry is a cornerstone of the national economy, accounting for approximately 1.5% of the country's GDP and supporting nearly one million jobs. The sector encompasses a wide range of activities, including corporate meetings, conventions and destination weddings, all of which are bolstered by Mexico's robust tourism infrastructure. The event services market in Mexico is experiencing robust growth, fuelled by the country's dynamic economy and burgeoning tourism sector. Notably, large-scale events such as Shakira's 2025 tour have had significant economic impacts; in Mexico City alone, her concerts generated an estimated 5.5 billion pesos (approximately $275 million) and created around 20,000 jobs across various sectors, including logistics, hospitality and transportation . These examples illustrate the industry's capacity to stimulate economic activity and employment on a substantial scale.

PCO Meetings Mexico (PCOMM), a member of IAPCO’s National PCO Association Task Force throughout 2020 through 2025.  When asked for his thoughts, Carlos Pérez, Presidente de PCOMM provided some personal insight.

'For some years now, Mexico’s destinations—both large and small, well-established and emerging—have begun to take on a more active and strategic role. No longer merely venues for events, they are now true partners, deeply committed to the success of every experience that enters their territory.  The relationship between destinations and PCOs is maturing—and it shows. Destinations are making a serious effort to rise to the standards of international events, not only in terms of infrastructure but also in narrative, identity, and above all, professionalism.

Today, many destinations understand that hosting a congress is not just about filling hotels and convention centres; it’s a chance to connect with the world, position themselves in new markets, and generate shared value.

Professionalisation has been key to this evolution. Many Mexican cities are investing in training, building specialised offices, and developing long-term relationships with both national and international associations.

Moreover, the global exposure—thanks to the constant presence of Mexican destinations and PCOs at international fairs, congresses, and specialised events—is reshaping the perspectives of local governments and authorities. More than ever, there is a growing awareness that business tourism is not an isolated event, but an integrated development strategy that can spark education, investment, science, technology—and above all—quality of life.

At PCOMM, we see it clearly: our responsibility is to raise the professional standard of the industry. That’s why one of our most significant initiatives has been the promotion of the Global Competitiveness Certificate—an instrument that encourages best practices, elevates professional ethics, and strengthens trust among clients, destinations and organisers.

As an association, we have also actively contributed to strengthening the national ecosystem. We’ve had the honour of coordinating the academic content for the National Congress of the Meetings Industry, contributing ideas, perspectives and experience that enrich professional dialogue and help elevate the sector’s strategic conversation.

Similarly, we’ve been part of the founding process of the Mexican Congress and Convention Bureau. We are convinced that a national body with a collaborative focus and a long-term vision could be a turning point for Mexico’s positioning as a global leader in the event industry. PCOMM has taken on a proactive leadership role, seeking to generate positive and lasting transformations—always with an inclusive and constructive outlook.

Latin America—and Mexico in particular—has the talent, infrastructure, creativity and passion to become a leading region in the global events industry. But achieving this depends on our continued collaboration: destinations, PCOs, authorities and associations. Beyond competition, collaboration must become part of our strategy.  Because when we align our capabilities with a shared vision, we can ensure that every congress leaves a positive legacy—in the city that hosts it, in the community that experiences it, and in the world that watches it.'

Alejandro Ramirez Tabche: Leadership and Opportunities in LATAM's Business Events Industry

Alejandro Ramirez Tabche, CEO of BTC and former IAPCO Council Member, is a well-known leader in the business meetings and events industry in LATAM region. At IAPCO's recent Annual Meeting and General Assembly, he shared his thoughts with IAPCO on some of the challenges in the socio-political landscape and also the opportunities that exist for doing business in the region.

FIEXPO Latin America takes place in Costa Rica this year with IAPCO CEO, Martin Boyle, taking part in the Politicians Forum and the CVB Challenge programmes.

More than a decade ago, FIEXPO launched a pioneering initiative with the vision of consolidating and elevating the meetings and events industry in Latin America. Their mission goes beyond simply organising events; they aim to aspire to create a forum for dialogue and collaboration between continental political leaders and key global industry players. Their focus is on ensuring the recognition, promotion and safeguarding of the intrinsic value this industry brings to our societies.

Aware of the significant impact that the Meetings Industry has on destinations and their ecosystems, FIEXPO Latin America has become the meeting point for a select audience in that region. This includes Ministers and Secretaries of Tourism,

Governors, Mayors and Parliamentarians who are part of Tourism Commissions, as well as Directors of Tourism at various governmental levels and City Mayors. All of them are directly or indirectly linked to the tourism sector and its development.

At this years' Forum, IAPCO CEO, Martin Boyle will be presenting the results from the recent IAPCO Socio-Political Survey and will be advocating to those politicians how they can support the industry.

More details about FIEXPO can be found here: Fiexpo Latin America - Impulsando la Industria de Reuniones

The Birthplace of Tequila!

Guadalajara is the heart of real tequila—ride the Tequila Train, tour legendary distilleries, and sip where it all began. ¡Salud! Guadalajara: The Home of Mariachi!

Born in Jalisco, perfected in Guadalajara—this iconic sound is Mexico’s heartbeat!

Green Meetings, Vibrant Future

Guadalajara leads in eco-friendly events with zero-waste venues, LEED spaces, and carbon-neutral initiatives!

50+ Years of MICE Magic

Guadalajara’s Convention Bureau has been bringing world-class events to the city for over half a century!

You Can Eat a Sandwich That Will Drown You

The city’s signature dish, torta ahogada, is literally called the “drowned sandwich.” It’s a crispy pork sandwich smothered in fiery tomato sauce.

It’s the Silicon Valley of Latin America

Guadalajara is a tech powerhouse, driving AI, robotics, and startups to the future!

Expo Guadalajara: Where Business Meets Culture

Latin America's 2nd largest convention center, hosting over 3,000 events annually, including the world’s largest Spanish-language book fair!

Meet in a UNESCO Gem!

Host your event in a historic hacienda, tequila distillery, or the iconic Teatro Degollado.

Global Access, No Stress

GDL connects you to 50+ cities worldwide—LA, NYC, Madrid, Bogotá & more. Easy flights, seamless travel!

Innovation Is Our Tradition

Go to Guadalajara Meet In Guadalajara gotoguadalajara.com #MeetInGDL

Contact Us! ligia@visitagdl.com

Ligia González | MICE Manager | Guadalajara CVB

Unlocking Excellence

Unlock Excellence with IAPCO accredited PCOs.

IAPCO IMEX Activities Wrap-up

IAPCO’s activation and engagement at IMEX Frankfurt continues to drive positive outcomes for our members, our association and our global industry. With significant presence at this years’ show, held from May 20–22 at Messe Frankfurt, our participation marked IAPCO's largest-ever Hosted Buyer Group, comprising 35 representatives from our accredited member companies and 4 associations, reflecting our commitment to fostering global connections and professional development within the meetings industry.

Our educational sessions included a number of 'pop-up sessions' on our stand as well as sessions on the official programme covering subjects such as: 'Green Meetings on a Budget: Small Changes, Big Impact,' focusing on sustainable event practices and 'The Workforce Revolution: Bridging Generational Gaps for Future-Ready Meetings,' held at the IMEX Inspiration Hub, addressing workforce dynamics in the evolving meetings landscape, the debrief of which (provided by our partners are Gevme) can be found here: The Workplace Revolution: Bridging Generational Gaps for Future-Ready Meetings

Special thanks to our Destination Partners, Dubai Business Events, Fáilte Ireland, Frankfurt Convention Bureau, Geneva Convention Bureau, Guadalajara Convention and Visitors Bureau, Hong Kong Tourism Board, Japan National Tourism Organization, Melbourne Convention Bureau and Destination Toronto all of whom added immense value to our programme through their presentations and receptions.

A huge congratulations to the recipient of the IAPCO Innovation Award 2025 (supported by IMEX), Nuria Fernández Roldán, Online Education Specialist at Kenes Group, celebrating excellence and innovation within the professional conference organising community which was presented at the Gala Dinner.

IAPCO's active participation in IMEX Frankfurt 2025 underscores our dedication to 'Unlocking Excellence' in the global meetings industry. By facilitating education, fostering community and advocating for our members, IAPCO continues to play a pivotal role in shaping the future of professional conference organisation.

Feature Section: IAPCO Past Presidents.

Leadership & IAPCO Presidency

What motivated you to accept the nomination of IAPCO President?

When I was asked if I would accept the nomination, I was flattered and surprised as it wasn’t something that I set as a goal when I joined Council. I certainly didn’t expect to win the election as I was not able to travel to Rome for the Annual Meeting and General Assembly and generally if you are not in the room, you are generally not elected.

My primary motivation was to repay IAPCO for what it has given me over the 20+ years of membership. Once nominated, I wanted to respect the compliment of the nominator and put an effort into contacting our members to seek election.

What were your primary goals or focus areas during your presidency?

My primary goal was to deliver the priorities that Council had decided upon at our strategic meeting in Dubai in 2022, the upgrading of our digital infrastructure and our advocacy program. 2023 was a year of planning and confirming suppliers and 2024 was the year of delivery. As IAPCO has a modest HQ team it was important that we took the time to ensure that the delivery of the priorities did not overtake the day to day deliverables that our members and partners expect.

Looking back, what achievement are you most proud of from your time as President?

The launch of our Advocacy Program is a standout for me.

Is there a lesson you learned from the IAPCO community that still resonates in your work today?

Never doubt the power of your community.

The Business Perspective

What do you believe will be the most critical skill for future leaders in the events industry?

Empathy is a skill that transcends any industry, especially ours.

Personal Reflections

Was there a defining moment during your presidency that changed the way you saw yourself as a leader? There was not one defining moment as I think you evolve your style according to the people you work with.

Sarah Markey-Hamm CEO, ICMS Pty Ltd President 2023-2025

How did you balance the demands of being IAPCO President with your personal and family life?

It was a juggle rather than finding a balance, some days or weeks were more focussed on certain facets of my life. I have to admit the most challenging was juggling the various meetings that we have with ensuring that I was home for dinner a couple of nights each week. Considering the time difference between Melbourne and Europe chairing meetings when my body was telling me I should be sleeping was a challenge.

Who inspired you most during your presidency –within IAPCO or beyond?

I get inspired by many and mainly by osmosis.

What advice would you give to someone preparing to take on a leadership role in an international association?

Embrace the journey, while any leadership role is time consuming the friends you make along the way make it worthwhile.

What’s one personal or professional value that has stayed constant for you throughout your career?

I take what I do seriously but don’t take myself too seriously!

Closing & Fun

If you could go back and give yourself one piece of advice before starting your presidency, what would it be?

There are plenty of things I would change now that I know what I know about the job!

Where do you find joy and inspiration outside of work now that your presidency is completed?

My joy comes from watching my beloved football (Australian Rules Football) team play live, getting into a regular exercise routine and baking a little more.

Describe your IAPCO presidency in three words. Challenging, rewarding & enjoyable.

If IAPCO “The Movie” was made, who would you think would play you?

We asked this question at the Council dinner in Vienna and came up with Jodie Foster!

Sneak Peek: The Collaborative Story Behind IPC2025

How host, destination, venue and PCO synergy is shaping the success for the upcoming 30th International Population Congress 2025.

When the world’s leading demographers, policymakers and researchers convene in Brisbane in July 2025 for the International Population Conference (IPC2025), they won’t just be gathering to share knowledge – they’ll be stepping into a city-wide experience crafted through strategic collaboration between destination stakeholders, venue partners and a proactive PCO.

Hosted by the International Union for the Scientific Study of Population (IUSSP) and led by the Australian Population Association (APA), IPC2025 will showcase the positive outcomes when the Brisbane Convention & Exhibition Centre (BCEC), Arinex, as bid partner and Professional Conference Organiser, and Brisbane Economic Development Agency (BEDA) supporting, align around a shared vision.

A collaborative bid story

Brisbane’s successful bid to host the International Population Conference was the result of a partnership across academia, government and industry. Initiated in 2019 in conversations between Arinex and a leading demographer from the Australian National University (ANU), Dr Edith Grey, the vision quickly gained momentum at the establishment of a dynamic bid committee including Arinex, BCEC, Tourism

and Events Queensland, BEDA and the local association APA as key stakeholders.

The team’s coordinated efforts – from early strategy sessions with Tourism and Events Queensland, BCEC and BEDA –demonstrated a clear, united vision. Regular meetings and strategic outreach, including high-level engagement with federal ministers and the International Union for the Scientific Study of Population (IUSSP), strengthened Brisbane’s case.

Arinex Manager, Event Delivery Amy Buttery said: ‘From the outset, as far back as 2019, collaboration has been the heartbeat of IPC2025. It was incredibly rewarding to see the collective energy, innovation and global standing recognised on the world stage when Brisbane was announced as host.’

Brisbane is a city where, like Montreal, the Centre’s bidding team is the bid project manager for larger conferences, with the Bureau supporting on the site inspection and as needed. As a for-profit Centre this also means that the Centre and Arinex were closely aligned from the start on the financial viability of the event to deliver a winning outcome for the APA as host association.

This collaboration was further strengthened by Arinex’ long term partnership with BCEC, delivering a really supportive and focussed bid for the APA.

A programme built for policy impact and maximum appeal

The legacy from IPC2025 will be felt through policy engagement and capacity building. Global challenges such as climate change, declining fertility rates, Indigenous populations and more will be discussed. Australia’s unique set of local population challenges will also be addressed, such as managing urbanisation in a vast landmass, addressing the needs of an aging population and integrating migrants and refugees.

IPC2025 Organising Committee member Peter MacDonald said: ‘The First Peoples of Australia have inhabited the continent for at least 60,000 years. They are the oldest continuous culture in the world. Just 230 years ago their populations were devastated with the arrival and settlement of other cultures, but contemporary demographic research shows that their populations are now increasing at a very healthy rate. With the arrival of other cultures, Australia is now home to people with origins from all over the globe, one of the most successful multicultural societies in the world.’

The conference will offer insights and solutions tailored to both local and global issues, helping to develop effective strategies – in the form of side meetings, workshops and training as well as the core scientific programme. Arinex, BCEC and BEDA have provided support to the local organising committee to further develop the excellent programme, including guest speaker opportunities and public activations that will directly impact the local Brisbane community.

Inside IPC2025

Location:

Venue:

Holly Aldridge, Head of Business Events at BEDA, said: ‘BEDA’s Post Confirmation Support Team is working closely with Arinex on the IUSSP conference to ensure the diverse nature of the programme can be amplified and leveraged to maximise appeal to a broad global delegate audience.’

When the event is brought to life in July, BCEC’s technical infrastructure and award-winning catering will support IPC2025 outcomes. Alison Gardiner, BCEC Director of Sales, added: ‘The collaborative approach has enabled us to best plan for a seamless onsite experience for delegates and stakeholders. It means every touchpoint – from delegate experience to operational delivery – supports the broader goals of the conference.’

Looking ahead: the power of partnership IPC2025 exemplifies the growing influence of PCOs in destination selection and legacy planning. While the host association still holds the ultimate decision-making power, proactive stakeholders are increasingly shaping how cities present their value. The integrated approach to IPC2025 sets a benchmark for future events.

In a world where associations face mounting pressure to demonstrate impact, IPC2025’s model of co-creation is a timely blueprint. When local hosts, destinations and PCOs work in lockstep, the outcomes speak for themselves –amplified attendance, deeper engagement and enduring legacy.

‘This conference will celebrate the rich diversity of cultures, ideas and perspectives that can foster a deeper understanding of the global implications of population change,’ said Professor Edith Gray, Chair of the IPC2025 National Organising Committee.

Brisbane, Australia

Brisbane: Convention & Exhibition Centre (BCEC)

Dates: 13–18 July 2025

Delegates expected: 2,000+ from 100+ countries

Host Organisations:

• International Union for the Scientific Study of Population (IUSSP)

• Australian Population Association

Professional Conference Organiser: Arinex

Fun facts:

• First in-person IPC since 2017 (last one in 2021 was virtual)

• Logo designed by Aboriginal artist living in Brisbane, Breanna Buttenshaw

• Programme themes: children and adolescent issues, ageing populations, environment and climate change, intergenerational migration and more.

AFEA Congress at the IAPCO | LCE Workshop

From March 26–28, 2025, Dimitra Lignou, Vice President & CEO of AFEA Congress, participated in the IAPCO and Leading Centres of Europe (LCE) Workshop held at the Austria Center Vienna. The event brought together senior professionals in the meetings industry to explore the power of storytelling and effective communication.

Facilitated by the amazing team at Pink Elephant Communications, the workshop was an immersive experience focused on crafting clear, compelling narratives and strengthening communication strategies. Through hands-on exercises, peer feedback and realistic case studies, participants enhanced their ability to engage, inspire and lead with confidence.

KUONI TUMLARE CONGRESS

Kuoni Tumlare Congress and DrupalCon Europe – Driving Sustainability Impact

Kuoni Tumlare Congress’s partnership with DrupalCon Europe exemplifies how a professional congress organiser (PCO) can embed sustainability deeply into a major international event, achieving measurable environmental and social outcomes.

Background

DrupalCon is a flagship global conference series for the Drupal community, featuring thousands of developers, marketers and digital professionals. The 2024 edition in Barcelona gathered over 1,100 attendees from sixtyseven countries with over 100 engaging sessions, four inspiring keynote talks, workshops and community activities. Kuoni Tumlare Congress has been managing DrupalCon Europe since 2019, evolving from a logistical support role to a strategic partnership that helps shape the event’s vision and impact.

Two Major Wins for CONVIN: CUMULUS 2026 and EWCPS 2027

CONVIN has been entrusted with the organisation of two major international congresses: CUMULUS 2026 and EWCPS 2027.

These important wins reinforce CONVIN’s position as a leading player in the global meetings industry and demonstrate our continuous growth and expertise across different scientific fields.

CUMULUS 2026 – International Conference on Digital Preservation

The CUMULUS 2026 Conference will bring together leading academics, researchers and professionals in digital preservation, ensuring the safeguarding of cultural and scientific records in the digital age.

EWCPS 2027 – The European Winter Conference on Plasma Spectrochemistry (EWCPS) is one of the most prominent events worldwide in the field of analytical chemistry and plasma spectrochemical techniques.

The Sports Summit, CPO, and the City of Hamburg

The Sports, Medicine and Health Summit (SMHS) has been held in Hamburg every two years since 2021, organised and hosted by CPO HANSER SERVICE in close cooperation with the German Society for Sports Medicine and Prevention (DGSP).

The SMHS sees itself as an interdisciplinary platform where experts from sports, medicine, science and politics come together to generate new initiatives for promoting physical activity. A central concern is the stronger integration of exercise into everyday medical practice — for example, through initiatives like ‘Bewegung auf Rezept,’ where doctors can prescribe specific exercise programmes.

CPO HANSER SERVICE

AIM Group completes office renovation and accelerates growth plan

With the relocation of its Florence office, AIM Group International has completed a major workplace renovation plan in Italy, which also included the relocation of its Milan headquarters and the modernisation of its Rome offices. This investment is part of a wider development strategy aimed at growth, business diversification and innovation.

‘At a time of profound industry transformation, we have chosen to invest in people and workspaces because we believe in the importance of collaboration and direct interaction to create value,’ says Gianluca Scavo, CEO of AIM Group. ‘Our offices are not just workplaces, but environments designed to foster dialogue, creativity and innovation, in line with our growth model.’

AIM GROUP

AIM Group supported the Pepito Day: A celebration of sport and passion

AIM Group was proud to be part of Pepito Day, a special event dedicated to celebrating the career of Giuseppe Rossi, one of Italy’s most talented footballers. The event, organised by Oltre Consulting in collaboration with ACF Fiorentina, brought together football legends such as Gabriel Batistuta, Luca Toni, Antonio Cassano and Sir Alex Ferguson, creating an unforgettable evening at the Stadio Franchi in Florence.

With a long-term partnership with Oltre Consulting, AIM Group played a key role as a sponsor and provided organisational support for this unique initiative. The event combined sport, entertainment and tradition, featuring performances by the Street Clerks and the Historic Parade of the Florentine Republic, with the match broadcast live by DAZN.

Kenes Group Celebrates 60 Years of Empowering Knowledge

Reaching six decades is a rare milestone, achieved by only a handful of companies worldwide.

Kenes Group, a global leader in professional congress organisation (PCO) and association management (AMC), proudly marks its 60th anniversary this year. Founded in 1965, Kenes Group has grown from a visionary start-up to a world-renowned organisation, standing as a testament to resilience, innovation and commitment to excellence.

For Kenes Group, this anniversary celebrates longevity and reflects the trust, expertise, and solidity that characterise the company. Over the past 60 years, Kenes Group has facilitated the exchange of professional research, committed to its mission of Empowering Knowledge, furthering quality learning, and creating cross-disciplinary collaborations through educational events, communities and programmes.

KENES GROUP

Kenes Group Unveils New Branding as Part of 60th Anniversary Celebrations

The rebrand, unveiled as part of this milestone year, is a visual and strategic evolution designed to reflect the company’s growth, pioneering spirit and forward-looking vision.

Kenes Group, a global leader in Professional Conference Organisation (PCO), Association Management (AMC) and Continuing Medical Education (CME), proudly announces the launch of its refreshed brand identity. This significant transformation, marking the company’s 60th anniversary, underscores Kenes Group’s unwavering commitment to innovation, expertise and empowering knowledge within the events industry.

'At Kenes Group, we are always exploring new ways of disrupting and pioneering the industry, whether it is through how we develop our business, through our technological innovations, or our public image,' said Ori Lahav, CEO of Kenes Group.

K.I.T. Group and GD+ Announce a Strategic Joint Venture at IMEX

K.I.T. Group GmbH, a leading Professional Conference Organiser (PCO) headquartered in Berlin, is pleased to announce a strategic joint venture with GD+, a leading integrated communications and event management agency based in Dubai, operating as a division of Gulf Dunes.

Through this alliance, K.I.T. Group will enhance its operational presence in the Middle East, delivering services through GD+'s extensive network of offices in the UAE (Dubai, Abu Dhabi, Ras Al Khaimah), Saudi Arabia, Oman, and Jordan, as well as in Qatar, Bahrain and Kuwait. GD+, with 30 years of regional expertise will expand its portfolio of international conferences by leveraging K.I.T. Group's PCO services, including delegate services, scientific content management and industry sales.

This partnership combines K.I.T. Group's international expertise, technological tools, and global client network with GD+'s in-depth local market knowledge, cultural fluency, robust infrastructure, and multilingual staffing capabilities. The joint venture is poised to offer comprehensive solutions for conferences and events, ensuring seamless experiences for clients and delegates alike.

GENEVA CONVENTION BUREAU

Geneva Launches Responsible Events Guide for Sustainable Event Planning

Geneva Tourism & Convention published the first edition of a series of educative resources for event and conference organisers. The Responsible Events Guide aims to serve as a valuable resource, facilitating the adoption of sustainable practices among industry professionals, by giving them clear, actionable advice, to make sustainable event management accessible and approachable. Its objective is to provide localised, destination-specific information to support sustainable event planning. The core focus is on facilitating connections between the right people and consolidating relevant resources in one accessible place.

Over the years, Geneva hosted many international events, conferences and conventions. Organisers increasingly expressed the need for sustainable solutions for their event. Geneva is home to numerous local stakeholders and sustainability initiatives, yet event organisers often struggle to identify the appropriate solutions and connect with the right people to support their sustainability goals.

MCEC serves up sustainability at the Banksia National Awards

Melbourne Convention and Exhibition Centre (MCEC) proudly hosted the Banksia National Sustainability Awards last night, celebrating outstanding contributions to sustainability across Australia.

Aligning with the theme of the evening, MCEC’s talented Chefs teamed up with Skyfarm, an urban farm on the venue’s Siddeley St Carpark rooftop, to design a vibrant gala dinner menu showcasing local, seasonal and sustainable ingredients.

Executive Sous Chef of Culinary Development, Karl Edmonds said 'MCEC is committed to sustainable and responsible practices, and this philosophy extends to our menus.'

GENEVA CONVENTION BUREAU

Geneva to Host Velo-city 2028 conference: Pushing for cycling Beyond Borders

The European Cyclists’ Federation (ECF) and the Geneva Convention Bureau are delighted to announce that Geneva, Switzerland, has been selected as the host city for Velo-city 2028, the world’s leading conference for cycling planning and promotion. Taking place from 13-16 June 2028, the event will bring together policymakers, researchers, advocates, and industry leaders for a dynamic exchange on the future of cycling in a city renowned for its commitment to sustainable, cross-border mobility.

The European Cyclists’ Federation (ECF) and the Geneva Convention Bureau are delighted to announce that Geneva, Switzerland, has been selected as the host city for Velo-city 2028, the world’s leading conference for cycling planning and promotion. Taking place from 13-16 June 2028, the event will bring together policymakers, researchers, advocates, and industry leaders for a dynamic exchange on the future of cycling in a city renowned for its commitment to sustainable, cross-border mobility.

Navigating Global Unrest: Key Findings from the 2025 Industry Impact Survey

Global unrest, policy changes and armed conflicts impact all aspects of society, including the international meetings and conference industry.

IAPCO recently set out to measure the impact of such global unrest and major policy changes over the last two years to understand how IAPCO members and our wider industry at large can be supported during this time.  The Global SocioPolitical Impact Survey of 2025 is a pulse check to the impact of global unrest and its cost to our industry, and clients. The results are clear — the current global unrest is impacting organisers, venues, travel and delegates to meet, learn, exchange knowledge and do business.

In April 2025, IAPCO sent a survey asking respondents to consider the impacts of the global unrest. The results paint a clear picture of an industry navigating multifaceted pressures, from operational logistics to stakeholder confidence and financial viability. The findings reinforce the need for continued adaptability, contingency planning, and enhanced collaboration across the global meetings and events community.

IAPCO is a trusted global community forged by like-minded professionals driven to improve, learn and share. They are well placed to deliver through complex and challenging

circumstances due to their reviewed quality processes, global connections and their deep commitment to continuous improvement.

Two thirds of respondents (59.53%) reported that the global conflicts have impacted their ability to plan or host international meetings or events — either moderately (45.24%) or significantly (14.29%).

Furthermore, 25% have had to cancel, postpone, or relocate events due to safety concerns and instability.

We must do all we can as an industry to inform policymakers of the importance of our sector and the direct impact administration decisions can have.  The full survey report can be found here: https://www.iapco.org/resource/the-global-socio-politicalimpact-survey-of-2025.html

Seeds I’ve planted to prepare for IAPCO 2025

As one of the key organisers of IAPCO 2025, I’m incredibly grateful for the opportunity to play the role in shaping the programme, building meaningful connections with esteemed speakers, and most importantly creating a memorable experience for the IAPCO community as known as the group of meeting experts. Reflecting back on my journey, I realise how much has changed since I first joined GIS Group eight years ago, when I had limited knowledge of the meeting industry. At that time, I never imagined that this career path would lead me to such a rewarding opportunity.

One of the unique aspects of our role in organising IAPCO 2025 is the level of involvement we have in designing the event programme. Balancing the selection of speakers to align with the event theme while ensuring the content remains relevant to the delegates was not easy. For example, the theme 'We Are of a Tribe' highlighted Taiwan’s indigenous culture and emphasised our shared goal of unity. Initially, we planned to invite a speaker to discuss the Austronesian language, which led us to Associate Professor Rik De Busser. However, we asked ourselves, 'How can this topic connect with our audience?' The answer was to frame his talk around 'authenticity,' which we believe that offers a perspective of how PCOs showcase the true essence of their destinations. Another example was our focus on Taiwan’s biking culture. Elisa Chiu from Anchor Taiwan shared a powerful story about the collaboration between two leading bicycle brands, offering attendees valuable insights into partnership and innovation.

One of the most unforgettable moments in this journey was the opportunity to propose speaking contents to Taiwan’s Former President Tsai Ing-wen and Cyber Ambassadorat-large Audrey Tang. Both are extraordinary individuals whose insights would undoubtedly make a lasting impact on IAPCO. We started with a 'dream list' of speakers, and after discussions with the Training Academy and LOC, we narrowed the topic’s scope that would be both insightful

and relevant to the Annual Meeting. As a fan of both speakers, I enjoyed exploring their books and interviews before proposing content ideas. The most rewarding part wasn’t just meeting them at IAPCO 2025, but witnessing their genuine interest in learning about IAPCO and the significance of the meeting industry in Taiwan. Hearing them mention the content I suggested, even if only a small part of their presentation, was a dream come true.

I would also like to take this opportunity to sincerely thank the team for their hard work and dedication in making this program a reality. It is truly an honour to collaborate with such a talented and professional group.

The idea of 'seeds I’ve planted to prepare for IAPCO 2025' perfectly captures the journey of career growth. Opportunities often arise in unexpected ways, and we rarely know exactly where they will lead. Looking back, I can clearly see how the skills I’ve developed have shaped my path. Organising IAPCO 2025 has been a defining moment in my career, and I look forward to the exciting possibilities ahead.

Haley So GIS Group in Taipei, Taiwan.

IAPCO Partners

info@iapco.org | www.iapco.org