The PCO - Issue #119 | Edition 4 (2025)

Megaron Athens International Conference Centre

25 – 28 February, 2026 Registration is now open! for the IAPCO Annual Meeting & General Assembly Athens 2026!

Early Bird registration is open! Take advantage of the early registration fee and secure your place at a special rate.

Join us at AM&GA Athens 2026, taking place from 25-28 February 2026 at the Megaron Athens International Conference Centre.

HERE * Participation in the AM&GA is exclusive to IAPCO Members

This year’s theme, “The Odyssey Reinvented: A Very Human Journey Toward the Meetings of Tomorrow”, sets the stage for unlocking new pathways of excellence, collaboration, and innovation. #IAPCO #UnlockingExcellence

Stay tuned @ iapco2026.com

Stakeholder Management:

What does this really mean for the meeting industry today?

Hello members of the IAPCO Community!

It is my pleasure to welcome you to another inspiring edition of our digital magazine, which explores a critical topic for our business, effective stakeholder management.

While PCOs, and especially IAPCO-accredited PCOs, serve as catalysts for the success of a conference, it is beyond doubt that true success and long-term impact depend on strong, flexible and creative stakeholder collaboration. Efficient stakeholder management requires not only expertise and attention to detail but also innovative thinking in engaging stakeholders in the entire event lifecycle. Additionally, understanding and respecting the established hierarchy within the collaboration process is essential.

The PCO plays a central role in bringing all the pieces of the puzzle together, ensuring stakeholders are effectively engaged and onboarded through a well-balanced and streamlined process - beginning with the bidding phase and continuing through to the event’s delivery and post-event follow-up.

I recently returned from the beautiful city of Poznan, where I had the honour of representing IAPCO at the ICCA Central European Chapter’s dynamic panel discussions, as part of IAPCO-ICCA strategic collaboration aiming in empowering the PCO capacity. It was a valuable opportunity to exchange views with key stakeholders of our Industry on the role of events in ‘building bridges’ and but also to agree on how our industry paves the way for long-term strategic partnerships.

At IAPCO high-quality stakeholder management, which is built on a deep understanding of the distinct roles and values of each stakeholder, is a priority. Effective stakeholder management builds resilience. It ensures events remain relevant, sustainable, and impactful.

I am looking forward to diving into our members' and community’s articles on such an important topic.

Sissi Lignou President, IAPCO

In today’s complex meetings and events landscape, stakeholder management has become a core competency for IAPCO PCOs and the wider meeting industry. At its essence, stakeholder management is the structured process of identifying, analysing and engaging with the individuals and organisations that influence, and are influenced by, an event’s success. For our members, this means navigating a diverse ecosystem of clients, delegates, sponsors, venues, local authorities, associations, and increasingly, communities and policymakers.

We know that the global events industry is expected to reach $2.1 trillion in revenue by 2032, as reported by our Strategic Partners, Events Industry Council (EIC) of which IAPCO members delivered €17.8 billion in 2024. It is difficult to generate a percentage of impact value that is created from stakeholder engagement, but the trend is clear: events that strategically engage stakeholders, whether delegates, sponsors, local businesses or governments generate outsized economic and social outcomes.

IAPCO members demonstrate time and time again that true excellence lies in building trust, fostering transparent communication and recognising that each stakeholder plays a role in the broader purpose of meetings and conferences. In a world where expectations are rising, successful PCOs are those who can transform stakeholder management from a checklist into a strategic partnership approach and in this issue of the PCO, we share some of those stories.

Enjoy,

Martin Boyle CEO, IAPCO

Message from the President 03 and CEO

Stakeholder Management: What does this really mean for the meeting industry today?

Community

IAPCO AM&GA Athens 2026: 02 Early Bird Registration Now Open

IAPCO provides its Members 19 with opportunities to become a hosted buyer at AIME 2026

Advocacy

IAPCO at ICCA Central Europe 10 Chapter Meeting 2025

IAPCO at Skift Meetings 11 Forum 2025

Dear Associations of the World... 12

Fresh #UnlockingAdvocacy videos 14 from the IAPCO community

Education

Hosted EDGE Tokyo 2025 15

#EDGEat10 – A Decade of EDGE, 16 A Year of Celebration

EDGE Stockholm 2026: 17 Registration Open!

Upcoming Education and Events 24 Dates for your diary for education, networking and professional development provided and supported by IAPCO.

NEXT

GEN

PERSPECTIVE

Gen Dare to Ask 40 Burning Questions!

Feature in the Issue #120, Edition 5 (2025) of the PCO!

How do we design events that genuinely prioritise wellness and inclusivity? Wellness is no longer a "nice-to-have" but an essential part of the attendee experience. This goes beyond offering yoga breaks or healthy catering. It's about addressing the unspoken challenges they face. Think about offering onsite childcare to support parents attending conferences, creating quiet zones for those needing a break, or designing flexible schedules to combat event fatigue.

How can PCOs move past traditional wellness ideas to create events that are truly transformative? Are we ready to break society taboos to meet these needs? And how can these initiatives impact engagement and ROI?

Regional Feature: North America

Deadline for all contributions: 15 October

Publishing 14 November

We welcome submissions from all our members from around the world.

Editorial support is provided to non-English speakers.

Send your contributions for the next edition to pco@IAPCO.org

Stakeholder Management and Effective Ecosystems

By connecting global organisers with a diverse ecosystem of partners, Dubai demonstrates how collaboration transforms stakeholder management into a driver of impact, legacy and growth.

Stakeholder management has always been central to successful events, but in today’s meeting industry it has evolved into more than coordination. Events are now multi-layered platforms designed to deliver outcomes in knowledge exchange, sustainability, inclusivity and legacy. This has expanded the ecosystem of stakeholders and made collaboration the driving force behind effective delivery.

Rather than a hierarchy, stakeholders today form an interdependent network – working towards mutual goals and success rooted in collaboration and seamless connectivity. Professional Congress Organisers (PCOs), Destination Management Companies (DMCs), venues, hotels, government entities, regulators, technology providers, subject matter experts and associations all bring unique priorities and perspectives. Success is achieved not when one voice dominates, but when partners align around shared objectives and contribute to creating synergy.

This collaborative approach is at the heart of Dubai’s emergence as a global hub for business events. At Dubai Business Events (DBE), stakeholder engagement is a defining principle of how the city delivers events. As the city’s official convention bureau, DBE connects international associations and PCOs to an ecosystem that spans more than 820 hotels, world-class venues such as Dubai World Trade Centre and Expo City Dubai and a wide choice of DMCs and service providers.

Local knowledge also plays a critical role in driving this positioning. Through DBE’s Al Safeer Congress Ambassador Programme, more than 370 UAE-based experts and leaders across healthcare, academia and industry work with DBE to attract international events to the city. These ambassadors ensure conferences are not only secured, but also relevant, impactful and aligned with Dubai’s long-term

priorities. Parallel to this, the continued growth of the Dubai Association Centre as key stakeholders is also cementing Dubai’s status as a hub for international associations, both feeding into the growth of the conference and congress segment and providing a pathway to ensure they can leave a legacy.

The results of this model speak for themselves. In the first half of 2025, Dubai secured 249 international business events, up twenty-nine per cent from the previous year, with more than 127,000 delegates expected in the years ahead. Major conferences such as ISUOG 2026, TOKEN2049 and Sibos 2029 reflect the breadth of Dubai’s appeal and the role events play in driving research, investment and knowledge transfer across sectors from healthcare to fintech. These successes underline how stakeholder relationships, when managed collaboratively, can transform events into platforms for industry and economic growth.

The lesson is clear: stakeholder management today is a leadership skill built on balancing cultural sensitivity, transparency and the ability to unify diverse interests around common goals. Securing a bid is only the start. Delivering a successful event and ensuring it leaves a measurable legacy requires ongoing dialogue, trust and alignment across all partners.

Dubai’s approach is simple but effective: collaboration first. By connecting international organisers with the city’s diverse ecosystem of partners and fostering a shared commitment to impact, Dubai is shaping events that are not only wellexecuted, but transformative for industries, economies and communities alike.

To learn more about Dubai as a business events destination, visit www.dubaibusinessevents.com

The 2025 NATO Summit at World Forum in The Hague

In June 2025, the World Forum in The Hague, member of GL events venues’ network, hosted the NATO Summit, a major international gathering that brought together forty-five heads of state, forty-five ministers of defence, forty-five ministers of foreign affairs, 6,000 delegates and 2,000 (inter)national journalists, a total of more than 8,000 participants. Behind the scenes, the venue’s teams deployed their full expertise to meet exceptional logistical and security challenges.

A Technical and Urban Challenge Successfully Met

Starting in April, site preparations required extraordinary operations: the closure of a road adjacent to the World Forum, normally used by 30,000 vehicles per day; the relocation of fifteen trees; and the removal of urban fixtures (streetlights, traffic lights, art installations) to enable the installation of two temporary, two-storey structures totalling 14,000 m². This achievement was made possible by close coordination between the World Forum teams, the Dutch Ministry of Foreign Affairs, the City of The Hague, a network of trusted partners and the support of GL events Belgium and France. Together, they ensured an efficient, secure deployment, managing every detail from delegation flows to venue layouts.

A Flagship Site for International Dialogue

The World Forum in The Hague exemplifies GL events’ expertise in managing high-security, high-profile venues. Located in the city of peace and justice, it stands as a premier venue for strategic conferences and summits. Hosting this NATO Summit reaffirmed the Group’s ability to deliver tailor-made solutions, anticipate diplomatic requirements

opened to local residents. Nearly 5,000 people had the opportunity to explore behind the scenes of a world-class event in their own neighbourhood. This successful initiative reflected the dedication and professionalism of the teams involved right up to the final moment.

The 2025 NATO Summit at The Hague’s World Forum perfectly illustrates the ambition of the venue and GL events: turning complex challenges into collective success stories that foster international cooperation and dialogue.

Beyond the Stage: How Congrex Switzerland Delivered Seamless Accommodation for the Eurovision Song Contest 2025

The Eurovision Song Contest is more than just a show. It is a complex web of stakeholders with diverse expectations. From artists and delegations to tourism partners and hotels, successful delivery relies on strategic stakeholder management.

As Basel prepared to host one of Europe’s most widely followed live events, Congrex Switzerland applied its congress logistics expertise to deliver a smart, scalable and people-focused accommodation solution.

Congrex Switzerland specialises in organising medical and scientific association conferences across Europe and internationally. While the Eurovision Song Contest was very different in nature, it was precisely the structured approach, attention to detail, and service mindset from our congress work that proved essential in delivering a seamless accommodation experience for thousands of guests.

The Eurovision Song Contest is known for its spectacular performances, vibrant atmosphere and passionate international audience. Behind the scenes, however, lies a demanding logistical challenge. Roughly half a million guests – including delegations, artists, crews, staff, media representatives and fans – needed to be welcomed to the city, each with their own expectations, priorities and travel behaviours. And with just a few months between Switzerland’s win in May 2024 and the first planning meetings in November, the preparation period was exceptionally short.

‘Our involvement started officially in November 2024,’ explains Silvia Agster, Head of Accommodation and Travel at Congrex Switzerland, who has been with the company since 2008. ‘From that point on, everything moved quickly – from securing and contracting room blocks and setting up booking systems to managing key milestones such as the semi-final draws and final rehearsals.’

Congrex was entrusted with the full coordination of accommodation and drew on its extensive experience in congress logistics. Although the format differed significantly from a typical medical conference, the core success factors remained the same: scalable systems, segmented workflows and a service mindset grounded in clarity and care.

A digital booking platform, long used for major scientific conferences, was adapted to the Eurovision context. It offered multilingual access, real-time availability and filters for location, budget and sustainability. The tool enabled different user groups to find suitable accommodation easily, whether arriving as groups or individual travellers.

Technology, however, was only part of the equation. ‘With thousands of guests, each with different expectations, we knew we had to balance efficiency with empathy,’ the Congrex team recalls. ‘Customer service is a core value

for us. That means not only having a reliable system in place, but also being present, responsive, and supportive throughout the entire process.’

Throughout the project, the Congrex team remained hands-on – supporting group organisers, handling lastminute changes and assisting with specific accessibility requirements. Flexibility was essential, but it was enabled by robust internal workflows developed through years of experience in large-scale event logistics.

Collaboration with Basel Tourism was another key success factor. Their strong relationships with local hotels and in-depth market knowledge enabled effective contract negotiation, consistent communication and agile availability management. Working together, both teams were able to respond to shifting demand and provide a unified experience for thousands of international guests.

By the time of the grand final on 17 May, the accommodation process had become a quiet, reliable foundation behind the scenes. Check-ins ran smoothly, room blocks held firm and potential disruptions were resolved before they could impact the guest experience.

For Congrex, the Eurovision Song Contest 2025 was more than a high-profile logistical challenge. It was a rare opportunity to apply congress expertise in a new setting and, at the same time, support our hometown. Being part of such a once-in-a-lifetime moment for Basel was not only a professional milestone but also a personal one. The experience reaffirmed that even in dynamic live-event environments, the values that underpin successful planning – structure, reliability and a human touch – remain just as essential as ever.

Leonie Trogus Sales and Marketing Manager at Congrex Switzerland

Silvia Agster

Is Geneva, Switzerland Really That Expensive?

How many times have you considered hosting a conference in Switzerland, or more specifically in Geneva, only to dismiss the idea with: ‘Great destination, but too expensive’? Geneva frequently tops the ‘most expensive cities’ rankings, and the reputation is hard to ignore. But is it really the whole story?

Let’s set the record straight: Geneva is not the cheapest destination. But scratch beneath the surface, and you’ll discover that Geneva’s value equation is far more nuanced, and often favourable, especially for professional congress organisers.

Quality Doesn’t Always Mean Pricey

In Geneva, quality is a given, not a luxury. Hotels, regardless of category, maintain high standards of service and cleanliness. Even 2- and 3-star accommodations provide comfort, efficiency and Swiss reliability. Fewer staff can deliver more, thanks to rigorous training and a culture of hospitality. In short: you get what you pay for, and often, much more.

Central, Connected and Accessible

Located in the centre of Europe, Geneva is easily accessible by plane or train. Delegates can find affordable flights, thanks to carriers like EasyJet, which has a hub right at Geneva Airport. And forget about lengthy transfers: the airport is practically in the city centre. Within minutes, your delegates are at their hotel or the congress venue.

Innovation and Opportunity

Switzerland hosts forty International Organisations, the HQ of more than 100 multinational companies, cuttingedge research centres and academic institutions. This environment translates to an easier access to high-profile speakers, partners, sponsors.

Revenue Opportunities

Geneva’s location at the heart of Europe doesn’t just make logistics easier, it can also boost your revenue. Your event is within easy reach for attendees, increasing delegate numbers and registration revenues.

Moreover, with so many global companies and institutions already established in Geneva, securing high-profile sponsors and partners becomes easier.

We Help You Make it Affordable

The Geneva Convention Bureau and local partners are experts in finding the best deals. From negotiating hotel rates to securing special financial support, our job is to help make your conference as cost-effective as possible.

Apples to Apples: The Real Costs

Yes, some things cost more in Geneva. But compare the bigger picture: Switzerland’s inflation rate is among the lowest in Europe. In May 2025, Switzerland even experienced deflation (-0.1% year-on-year), while the Eurozone saw a 2.2% increase. VAT is just 8.1%, lower than in most European countries, and can often be refunded.

The Bottom Line

Geneva may never be a cheap destination. But for PCOs seeking a high-value, low-hassle and truly international congress location, it’s the perfect destination. Geneva delivers sustainable efficiency, true openness to the world and opportunities that ensure a balanced budget and a superior delegate experience.

Get in touch with our Geneva Convention Bureau team: gvacb@geneve.com

Discover testimonials from our clients on the Geneva Convention Bureau website and register to our biannual newsletter to get high-quality educational content for association conferences, via the link HERE

IAPCO at ICCA Central Europe Chapter Meeting 2025

Global dialogue. Shared purpose. Lasting impact.

IAPCO was honoured to contribute to the ICCA Central Europe Chapter Meeting in Poznan, Poland (31 August - 2 September 2025). Representing our global community, IAPCO President Sissi Lignou contributed to high-level discussions on the power of events as connectors in times of uncertainty, and the critical role of long-term partnerships in creating lasting value.

'It was a pleasure to join industry leaders and speak about the important role IAPCO Accredited PCOs play in positioning events as vital connectors - especially in times of global uncertainty.

It was equally meaningful to reflect on the power of long-term partnerships in driving meaningful and lasting impact.

Sincere thanks to ICCA CEC Europe for the opportunity to contribute to such a high-level dialogue – a meaningful step forward in the evolving ICCA–IAPCO collaboration and our shared commitment to excellence in the global meetings industry.' – Sissi Lignou.

At IAPCO, we remain committed to collaboration, advocacy and unlocking excellence across the global events industry. See more

IAPCO at Skift Meetings Forum 2025

What does the future of business events look like?

On 15 September in New York City, IAPCO CEO Martin Boyle joined an exclusive group of Keynote Listeners at the Skift Meetings Forum 2025, representing the global PCO community and highlighting the strategic value of PCOs. The forum brought together 250+ professionals from across the United States and Canada.

As Keynote Listeners, Martin and a select group of industry leaders – Nicola Kastner (Event Leaders Exchange), Cameron Curtis (LGBT Meeting Professionals Association), Dr Senthil Gopinath (ICCA), Liz Lathan (Club Ichi), Vinnie Polito (Society of Independent Show Organisers – SISO) and Amy Calvert (Events Industry Council) – shared their highlights and action points on stage with Miguel Neves (Skift), offering closing reflections on how the day’s conversations can translate into meaningful impact for the global business events community. Miguel Neves captured these insights in an article – read it here.

Dear Associations of the World…

In the next instalment of our Unlocking Excellence campaign, we focus our attention and speak directly to the clients of our members – the associations shaping industries, advancing knowledge and serving communities worldwide.

This campaign, called Dear Associations, is designed to raise the profile of IAPCO Accredited members within their client base.

Our purpose is clear: to demonstrate the real difference IAPCO Accredited Professional Conference Organisers (PCOs) make. From conferences to communities, their impact is significant and measurable.

Case Studies

What will we be doing?

Running from late September through December, the campaign will feature a dynamic creative concept based on a letter design. This will be applied across marketing, social media, PR, editorial and a physical presence at IBTM.

If you are an IAPCO Member, Destination Partner or perhaps even one of our members' clients and would like to share the successful impact your meeting or conference achieved, please submit your case study using this form*.

We ask all members get behind this and share, like and talk about this campaign with their teams and clients.

* Member access only

IAPCO Members driving real impact with Associations – explore 2 recent case studies:

Endorsers

Association Leaders share the value of partnering with an IAPCO Accredited Member — discover their stories here

Monica Fontana Executive Director, European Renal Association (ERA)

Declan Kelly Head of Development, Community Broadcasting Association of Australia (CBAA)

Rui Pinho Executive VicePresident, EUCENTRE Foundation

Edgar Anaya President, Mexican Branch of the International Fiscal Association

Leonidas Duntas Professor Dr at Evgenideio Hospital, Past Sec Gen of European Thyroid Society

Jayr Bass Director AO Spine, AO Foundation

The campaign story…

Dear Associations, Associations who want the edge, choose IAPCO members to deliver for them.

In just one-year (2024), IAPCO members delivered 9,854 health and life science conferences – advancing collaboration and generating over €7 billion in economic impact – as part of more than 21,000 conferences globally, most of them for associations.

IAPCO members complete extensive association-specific conference education, so their clients don’t have to. And through IAPCO’s direct link to IPCAA, they provide feedback on compliance measures that shape the future of health and life science meetings.

IAPCO members are true association specialists. They understand the intricacies of membership value, governance and commercial frameworks. They know how to deliver

advocacy, policy, academic, scientific and technological outcomes on both national and international stages.

From strategic guidance and content curation to logistical precision and compliance expertise, IAPCO members bring unmatched competency, creativity and care to every detail. They are connected, informed, and globally attuned – always exploring the conference models of the future, so associations can focus on their mission today.

Your key to quality. IAPCO: Unlocking Excellence

Discover more

As an avid supporter of The Iceberg (A Joint Meetings Industry Council resource), and the importance we place on advocating for our industry globally, IAPCO is providing our members' case studies for publication on The Iceberg.

Fresh #UnlockingAdvocacy videos from the IAPCO community

Our global community is our voice.

New #UnlockingAdvocacy videos from IAPCO Members and Partners are now live across our website, YouTube, and social channels.

See them all here

Already featured? Share your video and help amplify the message. Want to be featured next? Get in touch with the IAPCO HQ team.

Discover more about our #UnlockingAdvocacy initiatives on our website.

Hosted EDGE Tokyo 2025

Fourth Edition, Fresh Momentum

From 1–2 September 2025, IAPCO Destination Partner JNTO hosted the fourth IAPCO Hosted EDGE Seminar in Tokyo – and the first delivered in hybrid format, attracting approximately 90 online participants alongside the in-person cohort.

Curated by the IAPCO Training Academy, the programme was led by past IAPCO Past-Presidents and faculty Mathias Posch (ICS) and Ori Lahav (Kenes Group), delivering practical insights to help professionals stay competitive.

The seminar underscores our enduring partnership with JNTO and our commitment to #UnlockingEducation on the path to #UnlockingExcellence. See more

#EDGEat10 – A Decade of EDGE, A Year of Celebration

IAPCO EDGE marked its  tenth anniversary in August 2025 – a decade of dynamic global education, shared learning and a community that relentlessly raises the bar across the meetings and events industry.

To fully honour this milestone, 2026 will be a year-long celebration across EDGE Seminars worldwide.

'EDGE (Experts in Dynamic Global Education) was introduced following many years of IAPCO Wolfsberg Seminar Series with a mission to provide relevant professional education to all levels of the PCO and meetings industry. With well over forty seminars having been delivered around the globe in the past ten years, IAPCO remains focused on delivering our mission to raise the professionalism of the meetings industry. Thank you to our previous host cities, our host members and all EDGE Alumni for taking part and learning together. EDGE Seminars in Stockholm, Auckland and Dubai throughout 2026 promise to continue to deliver quality, relevant and timely content to our industry professionals. We can’t wait to see you at an EDGE near you.'

Sissi Lignou, President, IAPCO

'Over the past ten years, IAPCO EDGE seminars have become a cornerstone of professional development in our industry. They’ve not only built knowledge and skills but also forged lasting connections between peers across the globe. It’s been inspiring to see how EDGE has shaped so many careers and contributed to raising standards right across the meetings and events community.

On behalf of IAPCO’s Training Academy, my sincere thanks previous Training Academy Chairs, EDGE Faculty, and participants for their contributions over the last ten years, and I look forward to the next ten.'

Stephen Noble, Training Academy Chair, IAPCO

EDGE Stockholm 2026

Bridging Minds: A Collaborative Innovation Journey.

This January, IAPCO EDGE returns with a milestone edition in Stockholm, the city of fifty-eight bridges, as we celebrate ten years of IAPCO EDGE globally.

Under the theme  ‘Bridging Minds: A Collaborative Innovation Journey,’ EDGE Stockholm 2026 introduces exciting new features designed to make your learning journey even more impactful.

What’s new in 2026?

• Customisable learning journeys – choose sessions most relevant to your growth (Innovation Clinics, Skills Labs, Mentor Circles, Co-Labs).

• Global expertise meets Nordic values –sustainability, wellbeing and collaboration at the heart of every session.

• Authentic local experiences – from Stockholm City Hall (home of the Nobel Prize dinner) to rooftop restaurants, the Ice Bar and the ABBA Museum.

• Practical, personal, powerful takeaways –actionable tools you can apply immediately back home.

Join colleagues from around the world for three days of dynamic education, meaningful connections and authentic Stockholm experiences – and help us launch the next decade of EDGE learning, leadership and impact.

See more and register here

Spaces are limited: secure your place today and be part of the #EDGEat10 celebration.

'As we celebrate a decade of IAPCO EDGE, we’re unveiling a refreshed programme built for today: customisable, parallel learning journeys, intimate peer circles and action-ready takeaways you can use when you get back to your workplace. I’m honoured to be joined in Stockholm by two legends of our industry; Sissi Lignou, IAPCO President, and Mathias Posch, past IAPCO President, as we co-create an EDGE experience that’s fresh, interactive and unapologetically useful. Stockholm’s innovative, collaborative culture is the perfect backdrop. We will learn and connect combining rigorous learning with memorable moments, so delegates leave with sharper skills, deeper relationships and real momentum for their organisations.'

Nicola McGrane, Training Academy Regional Rep Europe, IAPCO

'As a Council Member and former Next Gen Representative for IAPCO, bringing EDGE to my hometown is truly special. It’s an opportunity to showcase IAPCO’s excellence and education to our region, and at the same time build a bridge to the values we live by here in the Nordics: sustainability, mental health and collaboration.'

Ellen Franck, Partner, Meetagain AB

'On behalf of Stockholm Business Region and the City of Stockholm I am truly honoured to welcome delegates for the 10 year celebration and milestone of IAPCO EDGE. Stockholm is a place where new ideas are always welcomed, and acted upon. Where creativity is celebrated, and enabled. Welcome!'

Louise Nordenskjöld, Business Development Manager, Stockholm Business Region AB

'Nordic Hotels & Resorts is thrilled to welcome delegates to IAPCO EDGE's 10th anniversary celebration in Stockholm. We're proud to host this prestigious event that gathers industry peers to collaborate, foster new ideas, and encourage innovation to flourish.'

Annie Kristi Korsmo, Director of Sales, Luxury & Lifestyle Brands

#EDGEat10 is about honouring where we’ve been – and accelerating the next decade of learning, leadership, and impact.

Join us in #UnlockingEDGE

NEXT UP – Register your interest to be notified when registration opens for:

EDGE Auckland Seminar, 17-19 March 2026

EDGE Dubai Advanced Seminar, 15-17 September 2026

IAPCO provides its Members with opportunities to become a hosted buyer at AIME 2026

IAPCO, in collaboration with IAPCO Destination Partners Melbourne Convention Bureau and Melbourne Convention Exhibition Centre, provides its Members with an exclusive opportunity to become a hosted buyer at Asia Pacific Incentives and Meetings Event (AIME) 2026.

The AIME is the largest and longest running business events exhibition in the APAC region. AIME 2026 will take place from 9–11 February 2026 at the Melbourne Convention and Exhibition Centre in Melbourne.

Applications are now open for the AIME 2026 Hosted Buyer Program – an exclusive opportunity to connect with the business events world in the Asia Pacific.

IAPCO Members can find out more details on the IAPCO Member Hub*.

*Member access only

Trusted by PCOs worldwide

Stakeholder Management in the Meetings Industry: From Mapping to Mastery – An AIM Group perspective

In the meetings industry, the word stakeholder no longer means a neat, predictable list of obvious names. Today it’s a complex and shifting network –clients, delegates, sponsors, exhibitors, local authorities, suppliers, media and even the host community – all with their own priorities, expectations, and levels of influence on an event’s outcome.

Stakeholder management is often defined as the process by which you organise, monitor and improve your relationships with stakeholders. For a Professional Congress Organiser (PCO), it is much more than that. It’s the art of identifying who matters most at the right moment, understanding what they need and creating the conditions for trust, engagement and collaboration.

One of the most common questions is: 'Is there a hierarchy of stakeholders?' On paper, perhaps. In reality, not really. In a large medical congress, the scientific committee may take centre stage during the early stages of planning. closer to the event, sponsors and exhibitors might become the primary focus. In public events involving cities or regions, local authorities or community groups may suddenly move to the top of the list – particularly if sustainability, security or political considerations arise.

The truth is, priorities shift constantly. Successful PCOs know how to sense these shifts and adapt quickly.

At AIM Group, we think of stakeholder management as a living map, constantly updated as the event evolves. We

start by mapping the stakeholder ecosystem, listening closely to needs and expectations, engaging with each group in a way that resonates and adjusting along the way. This flexibility is critical to ensuring that all parties remain aligned and committed.

Not long ago, we managed an international conference where cultural and political differences created tension between two key groups. By rethinking our engagement approach mid-project – adjusting timelines, adapting communication styles and assigning dedicated liaisons –we transformed potential conflict into genuine collaboration. The result: higher sponsor retention and record satisfaction scores from delegates.

Technology is expanding our ability to manage stakeholders — with CRM systems, data analytics, and even AI-driven insights — but the heart of the process remains human. It’s about emotional intelligence, diplomacy, and cultural awareness. It’s knowing when to send an email and when to meet face-to-face. It’s the ability to make every stakeholder feel seen and valued, even when their priorities compete.

In today’s fast-changing industry, stakeholder management isn’t a phase in event planning — it’s the backbone of it. Done well, it transforms events from logistical operations into platforms for lasting relationships and shared success. And in our experience, that’s when the magic happens.

Rosangela Quieti General Manager Congress Division, AIM Italy

From Local Hands to the Global Stage: What’s Behind the Success of the World Rose Convention 2025 in Fukuyama, Japan

The World Federation of Rose Societies (WFRS) Rose Convention 2025 was held in Fukuyama City in Hiroshima, bringing together approximately 700 participants from around the world. Known as the Rose City, Fukuyama boasts over one million roses planted throughout its streets, making it the perfect destination to hold the convention. Behind its great success, the municipal government of the city had a significant role in demonstrating strong leadership in planning and executing the event. The city organised a volunteer network, encouraged local businesses to be part of the event by creating special products featuring the theme of the convention, and hosted a domestic event called the ‘Rose Expo’ in parallel with the convention.

The deep involvement of the local community was evident throughout the convention. The people of Fukuyama warmly embraced the World Rose Convention, with more than 200 volunteers welcoming attendees. The organising committee centrally managed the entire volunteer programme – from recruitment to training – ensuring a safe and enjoyable experience for all participants. They also provided day tours carefully designed to be accessible for elderly and physically challenged visitors. Impressively, local junior high school students joined as guides on those excursions.

Fukuyama’s commitment to the conference was reflected not only during the convention but also in the lead-up to it. A prime example was that the city encouraged local businesses and artisans to develop rose-themed products to commemorate the event. These included sweets, cosmetics, artisanal items and lifestyle goods, all inspired by the city’s identity as the ‘City of Roses’ and showcasing

displayed at the Rose Expo, which was centered on embracing the beauty of roses. It was the perfect occasion to build momentum, alongside promotion with local influencers and ikebana flower artists.

Derek Lawrence, Executive Director of WFRS, expressed his excitement about the high level of community involvement. During the closing ceremony, it was even declared that this year’s convention was the best-ever World Rose Convention. For the first time in the convention’s history, participants gave the volunteers a standing ovation. Thanks to thoughtful management and preparation that reflected the needs of various stakeholders, the convention successfully left a proud legacy – not only for the charming regional city of Fukuyama, but also for the conference organisers.

Visit our website for highlights: www.japanmeetings.org/ plan-your-event/case-studies/wfrs-2025.html

You can also watch a video summary here: https://youtu.be/z_bxMnrYzi4?si=o9vTH3gbIMs9nzpA

Impact Story

11th European Solid Mechanics Conference

Developing new technology to address global challenges in health, renewable energy and sustainability.

University of Galway Campus

The European Solid Mechanics Conference is the major event for the solid mechanics community in Europe, and provides a unique forum for scientists and engineers from Europe and across the world to exchange ideas on the current state-of-the-art in the mechanics of solids, on new concepts and ideas and to identify new research directions.

Developing New Technology To Address The Major Global Challenges Of Our Time In Health, Renewable Energy And Sustainability

Held from the 4th–8th July 2022, the 11th European Solid Mechanics Conference (ESMC2022) brought together leading scientists and engineers from around the world to discuss the latest advancements and future directions in the field of solid mechanics. Supported by the European Mechanics Society (EUROMECH), this prestigious event is a cornerstone for the solid mechanics community, providing a platform for exchanging ideas and fostering collaboration. Ireland’s commitment to research and innovation, coupled with our stunning landscapes and rich cultural heritage, made it a fitting backdrop for this international gathering. The conference featured themes such as Mechanics of Materials, Biomechanics and Continuum Mechanics, ensuring comprehensive coverage of the field and sparking in-depth discussions.

Peter McHugh, Interim President and Professor of Biomedical Engineering at University of Galway, chaired the conference. He led the organising committee with support from University of Galway Conference & Events Centre, Galway Convention Bureau and Abbey Conference & Events. The event was organised in collaboration with the European Solid Mechanics Conference Committee, chaired by Professor Gerhard Holzapfel.

• Welcomed delegates from forty-four countries, with strong participation from ten countries in the Global South, demonstrating the conference’s global impact

Awards

The 11th European Solid Mechanics Conference won two prestigious awards at the Fáilte Ireland Conference Ambassador Recognition Awards 2023. Professor Peter McHugh was honoured as Ambassador of the Year and was also awarded the Galway Regional Champion

CONFERENCE DETAILS

The European Solid Mechanics Conference left a lasting impact on the field and its future development. Here are some of the highlights:

• Introduced the Women in STEM Conference Support Awards, enabling thirty young female researchers from twelve countries to attend. Ensured gender balance in panel discussions and award committees.

• Focused on environmental sustainability by holding a paperless conference and avoiding plastic containers.

• Mentored 230 young researchers and awarded four Young Researcher Awards, promoting diversity and inclusion. thirty-six per cent of delegates who attended were students.

'Solid mechanics is crucial in developing new technology to address the major global challenges of our time in health, renewable energy and sustainability, and as such it was an honour and privilege for me to chair the 11th European Solid Mechanics Conference in July 2022. It was a real team effort; perfect example of us all working together to achieve something significant for Ireland and to put us on

11th European Solid Mechanics Conference was aligned with UN Sustainable Development Goals:

Upcoming Education and Events

Dates for your diary for education, networking and professional development provided and supported by IAPCO.

OCTOBER 2025

IMEX America

IMEX America is the largest trade show for the global meetings, events and incentive travel industry – bringing the community together to conduct a year’s worth of business under one roof.

IAPCO is proud to contribute to this year’s education programme by hosting the session 'The workplace revolution: Bridging generational gaps for future-ready meetings' on Tuesday, 7 October at 15:30 in the People & Planet Theater.

IAPCO Council Member Ajay Bhojwani will curate the session and lead a dynamic panel discussion featuring Jimena Ruiz, IAPCO Council Member; Scott Ventresca of Destination Toronto (IAPCO Destination Partner); and Vamshi Velmajala of Snapsight (IAPCO Service Partner). Join us!

7–9 October 2025

PCMA Convening EMEA 2025

IAPCO President Sissi Lignou will participate in PCMA’s Convening EMEA 2025 in Rotterdam, The Netherlands (14–16 October 2025).

On Wednesday, 15 October, Sissi will join Ginevra Debellis (IAPCO Member OIC Group) and Florian Fehringer (IAPCO Member Mondial Congress & Events) for the session, 'Deconstruct Strategic Partnerships to Partner for Strategy.'

Global Tourism Forum

The session will explore what makes partnerships strategic and help our community to think outside the box to explore new and unconventional ways of partnering.

IAPCO is proud to play its part in 'Redefining Tourism in a Changing World.'

On 20–21 October 2025, at the Global Tourism Forum (GTF) – Annual Meeting, in Brussels, Belgium, IAPCO CEO Martin Boyle will join as a Distinguished Speaker in the session 'CEO Boardroom: The $10 Trillion Tourism Question – Where Will the Smart Money Go Next?'

'It’s an honour and privilege to share the IAPCO perspective on the impact that business events contribute to global tourism on behalf of our over 10,000 meeting professionals across 180 member offices.' –Martin Boyle.

ICCA World Congress 2025

Uniting the Global Business Events Community. When our global community unites, the energy is unstoppable. The 64th ICCA Congress in Porto, Portugal, will offer unparalleled opportunities to connect, collaborate, learn and innovate.

IBTM World 2025

The premier global event for event professionals. Connect with leaders, explore solutions and find business.

IAPCO will be on the ground at IBTM World 2025 in Barcelona from 18–21 November, leading conversations that shape the future of global business events.

We are proud to host an exclusive IAPCO Hosted Buyer Programme for our Members, designed to foster meaningful connections, inspire strategic collaboration and amplify the power of our global network.

From forward-thinking education to exclusive networking opportunities, IAPCO is championing excellence, advocacy and partnership at every level of the industry.

Meet us at IBTM World 2025. Connect with fellow PCOs, industry leaders and new collaborators.

IAPCO Hosted EDGE Seminar

Further details – including confirmed dates, programme highlights, and registration information –will be announced soon.

IAPCO EDGE Heads to Muscat: Unlocking New Learning Opportunities in the Middle East

A Hosted EDGE Seminar will take place in Muscat, Oman, on 2526 November 2025, in partnership with Oman Convention Bureau (Ministry of Heritage and Tourism). This collaboration advances professional development and raises international standards across the Gulf and wider Middle East. The seminar brings IAPCO’s globally recognized education to Muscat, delivering a high-impact programme tailored to the region’s business events ecosystem and catering to various industry stakeholders, students and associations in Oman.

November 2025

EDGE Stockholm

2026 kicks off a year-long celebration of #EDGEat10 – beginning in Stockholm, the city of 58 bridges. Under the theme 'Bridging Minds: A Collaborative Innovation Journey,' EDGE Stockholm 2026 introduces exciting new features designed to make your learning journey even more impactful.

FEBRUARY 2026

Join colleagues from around the world for three days of dynamic education, meaningful connections and authentic Stockholm experiences — and help us launch the next decade of EDGE learning, leadership and impact.

IPCAA Annual Seminar on Compliance 2026

The International Pharmaceutical Congress Advisory Association (IPCAA) organises the Annual Seminar on Compliance, a two day conference for the purpose of enhancing the dialogue between all the major players in medical meetings.

IAPCO Annual Meeting & General Assembly Athens 2026

The Odyssey Reinvented – A Very Human Journey Toward the Meetings of Tomorrow

We invite you to embark on a transformative journey with a vision – a modern Odyssey where innovation meets human connection. Let this journey begin at IAPCO AM&GA Athens 2026. This landmark gathering will bring the IAPCO community together in the birthplace of the first symposia, united in purpose to keep #UnlockingExcellence.

AIME 2026

The Asia Pacific Incentives and Meetings Event – AIME – is Asia Pacific’s largest and longest running business events exhibition and learning platform. It connects a global community of business event professionals with industry suppliers through a seamless blend of human expertise and cutting-edge artificial intelligence.

IAPCO, in collaboration with IAPCO Destination Partners Melbourne Convention Bureau and Melbourne Convention Exhibition Centre, provides its Members with an exclusive opportunity to become a hosted buyer at the event.

*Member access only

IAPCO Members and Partners Driving Industry Advocacy and Knowledge Sharing Highlighting Middle East & Africa:

Launched in March of this year, a new feature within each issue of our PCO magazine is a regional update provided by members of our community focusing on the state of play and insights from within that region. Thank you to our friends at MCI and KIT Group for their contributions to the Middle East and African region feature.

IAPCO Ambassadors in Middle East & Africa

Ajay Bhojwani

United Arab Emirates

Regional Managing Director, Middle East & Africa, MCI Group

Council Member & Ambassadors Chair, IAPCO

Ajay is a meetings industry leader with over twenty years’ experience at brands including Informa and MCI Group. As Regional Managing Director – Middle East and Africa at MCI, he oversees more than 250 events annually across more than twenty countries, via five offices and nearly 100 team members. During the pandemic, he led the region’s pivot to digital, then hybrid delivery. Over sixteen years at MCI,

Michael Kern

Türkiye

Executive Director, DEKON Group

Michael Kern is a distinguished figure in the global events services sector, with a career spanning congress organisation, tourism, association management and corporate meetings. A graduate in law from the University of Vienna, he brings a rare blend of strategic insight, international experience and principled leadership. He plays a key role at the DEKON Group, a globally active PCO and association management

he opened new markets with offices and teams in Oman, Qatar and Saudi Arabia, and led major association meeting strategies – securing global rotation through government partnerships, tourism endorsements and strategic sales and marketing. Ajay also serves on the IAPCO Council, is IAPCO Ambassadors Chair and Ambassador for MEA, is an Ambassador for The Iceberg (a JMIC initiative) and is President of The Events Group (TEG), an UAE non-profit uniting event professionals.

www.wearemci.com/en ajay.bhojwani@wearemci.com

company based in Istanbul, serving partners across Europe, Asia and beyond. Prior to DEKON, Michael was Chief Operations Officer at Junior Chamber International (JCI), where he led global member services and engagement with the EU, WEF and UN agencies.

Renowned for his diplomacy, vision and integrity, Michael continues to contribute to the advancement of event strategy and association leadership on the world stage.

www.dekongroup.com/en michaelkern@dekongroup.com

Amit Saroj India CEO, IA-Meetings

Amit Saroj, Founder and CEO of IA-Meetings, is a distinguished leader with over twenty-five years of experience in India’s MICE industry. A commerce graduate from Delhi University, he began his career in hospitality sales and marketing before founding ATTITUDE EVENTS PVT LTD in 2000 – now operating as IA-Meetings. Under his leadership, the company has grown internationally from India to offering services in Singapore, Dubai and Europe. IA-Meetings is known for delivering

high-impact events across healthcare, education, government and corporate sectors. Amit leads with a people-first philosophy, focusing on human capital, technology integration and infrastructure. His values – integrity, professionalism, collaboration and innovation – define the ‘language of IA-Meetings.’ A passionate advocate for India’s global positioning, he promotes talent development and sustainability, inspiring the next generation of professionals through his strategic vision and operational excellence.

www.ia-meetings.com amitsaroj@ia-meetings.com

Dr Ahmed El Shal

Egypt Chairman & CEO, ICOM for Organisation, Marketing and Research

Dr Ahmed El Shal, Chairman and founder of ICOM (1998), leads a premier events firm. A paediatrician (Alexandria University), he blends medical insight with marketing acumen. Under his leadership, ICOM grew from five staff to over 190 professionals, delivering more than 350 MICE events annually across the region in healthcare, government and corporate sectors, with offices in Egypt, the UAE, Saudi Arabia, Bahrain and Germany. ICOM is IAPCO-certified and a

member of ICCA, INCON and PCMA. An IAPCO Ambassador and Dean of INCON University, Dr El Shal is actively engaged with the Alexandria Business Association (ABA), the Egyptian Junior Businessmen Association (EJB) and the French and German Chambers of Commerce, and has authored numerous papers and articles in esteemed healthcare and professional journals. A visionary advocate for Egypt’s Africa and Middle East global presence, he supports initiatives that elevate the region’s meetings industry and championing for an Egyptian Convention Bureau.

www.icomgroup.org ahmed.elshal@icomgroup.org

Regional Excellence: The MEA Perspective

As part of IAPCO’s global #UnlockingExcellence campaign, we are proud to give voice to professionals across the Middle East and Africa – a region rich in talent, resilience and purpose-led leadership.

In this edition, we highlight the inspiring story of Sayde Hojeij, winner of the 2025 IAPCO Hero Award, whose leadership and dedication exemplify the spirit of excellence driving the Arab region forward.

Sayde shares how this recognition fuels her to push boundaries, strengthen client trust and inspire others in the industry. Her story is a powerful reminder of how MEA professionals are not only raising standards locally, but helping shape the global future of business events.

Watch Sayde’s message and see how MEA is #UnlockingExcellence

Learn more about IAPCO’s global #UnlockingAdvocacy initiatives here.

IAPCO EDGE Heads to Muscat: Unlocking New Learning Opportunities in the Middle East

A Hosted EDGE Seminar will take place in Muscat, Oman, on  25–26 November 2025, in partnership with Oman Convention Bureau (Ministry of Heritage and Tourism). This collaboration advances professional development and raises international standards across the Gulf and wider Middle East.

The seminar brings IAPCO’s globally recognised education to Muscat, delivering a high-impact programme tailored to the region’s business events ecosystem and catering to various industry stakeholders, students and associations in Oman.

The Middle East’s Meetings and Events Industry: A Rising Global Force

The meetings industry across the Middle East has moved from a promising niche to a major economic lever. Between targeted government strategies (diversification away from oil), new world-class venues, improved air connectivity and aggressive bid-winning by cities, the region is now routinely hosting global association congresses and business forums that bring high-value delegates, media attention and measurable GDP impact.

When the lights go up at a major congress in the Middle East, the moment signals far more than another meeting on the calendar. It marks a city sharpening its global profile, hospitality sectors firing on all cylinders, research communities sharing knowledge and millions in spending flowing through local businesses. In recent years, the region has moved from hosting occasional headline events to becoming a go-to destination for association congresses. The economic evidence from this is clear: business events are now a strategic growth engine for Gulf and Levant economies.

The Middle East’s meetings and events industry is undergoing a significant transformation. The GCC region alone is expected to reach $131.67 billion in size for the meetings industry by 2030, growing at over 9% CAGR. This growth is currently being fueled by:

1. Economic diversification policies.

Gulf governments continue to back tourism, conferences, and cultural events as part of national diversification plans (UAE Vision, Saudi Vision 2030, Qatar’s economic strategy), which translates into incentives, streamlined bidding procedures and investment in infrastructure.

2. Massive venue and hospitality investment.

New convention centres upgraded airports and hotel capacity (e.g. DWTC, ADNEC, QNCC) enable simultaneous large congresses and trade exhibitions.

3. Air connectivity and hub status.

Dubai, Doha and Abu Dhabi’s long-haul connectivity –plus new routes to Riyadh and other GCC cities – make multi-city itineraries easier for association delegates.

4. Event legacy from headline moments.

The World Cup in Qatar (2022), Expo 2020 Dubai and other marquee events left infrastructure, skills and profile that conventions and congresses can now leverage.

Country-level events market estimates put the UAE market at several billion dollars and a leader in the region. The Dubai World Trade Centre (DWTC) reported that events in 2024 delivered AED 22.35 billion in economic output and drew over 2 million attendees. Dubai also reported record numbers of 437 business events secured in 2024 for future years, which aims to attract over 200,000 participants demonstrating growth and a steady economic impact. These headline numbers show how large-city ecosystems convert gatherings into significant economic flows.

Association congresses – scientific, professional and industry assemblies that bring repeatable, highvalue delegates – are now regular fixtures across the region. These gatherings differ from mass consumer events: they attract senior decision-makers, longer average stays and higher per-capita spending, and they often lead to follow-on research collaboration and investment.

The cities in the region are not only focused on the economic impact and tourism benefits of these largescale events being hosted by them but use these as landmark opportunities for the long-term development of the sectors and industries represented by these events. Change of policies, innovation in local products, attraction of international corporations and talents, collaboration and partnership with international

government institutions and associations are some of the focused actions planned by the visionary leaders behind hosting of these events by them. Every congress leaves behind more than revenue; it leaves behind connections, knowledge and inspiration. These human stories are what make the industry not just a business driver but also a cultural bridge.

The cities in the region do ensure they are seen as leaders in their own industry and are well positioned as first class destinations for events. Each city has invested heavily in marketing this message and also is a host for their own industry events. Dubai as an example has been hosting the Arabian Travel Market (ATM) since 1994. The latest edition in 2025 attracted over 50,000 participants from 160 countries with a record fifteen per cent growth from last year bringing the travel, tourism and events industry together. On the other hand, Abu Dhabi similarly hosted the 63rd ICCA congress last year that attracted over 1,500 leaders from seventy-six countries in the industry and highlighted Abu Dhabi’s offering as a place to host meetings and events at its best. Similarly, the region has also started local and regional industry events like Middle East Events Show, Experiential Planner and Saudi Events Show that focused on local connections, business opportunities and new innovations in the region.

Looking ahead, the region is poised to continue to host some of the world’s largest and global events as they have in the past. From FIFA 2022 in Qatar, EXPO 2020 in Dubai, the region moves forward by bringing FIFA 2034 and EXPO 2030 in Saudi Arabia. Each of these events will not only attract hundreds of thousands of participants but also have a huge media impact that will further elevate the destinations as hosts and show their capacity and hunger to continue to attract events to the region.

And not to forget that associations prize consistency and safe environments. Once a destination has delivered its promise and proven itself, the association will always look at coming back for the seamless delivery of logistics and delegate experience as well as a good financial result from the meeting. Governments and convention bureaus are actively investing in dedicated association attraction programs, business development offices and incentives to support congress bids. We have seen the success of ambassador programmes in other parts of the world, and the region is no behind. With Dubai’s programme having approximately over 300 ambassadors, it has already seen tremendous success in collaborating with them to attract meetings to the city, other cities like Abu Dhabi and Muscat have also launched similar programmes and building capacity well which will no doubt lead to more events ahead.

The Middle East’s ascent in the global meetings and events industry is no accident – it is the result of visionary leadership, strategic investment and a commitment to excellence. As association congresses continue to grow in scale and significance, the region is not only reaping economic rewards but also shaping the future of global collaboration and innovation. With cities like Dubai, Abu Dhabi, Riyadh and Doha leading the charge, the Middle East is no longer just a participant in the global MICE industry – it is a powerhouse.

Ajay Bhojwani

Regional Managing Director, Middle East & Africa, MCI Group

Council Member & Ambassadors Chair, IAPCO www.wearemci.com/en ajay.bhojwani@wearemci.com

Africa: A Market Ripe for Association Growth

The African Agenda

The global conferencing landscape is shifting, and Africa is emerging as an essential destination for association conferences. While Asia, the Middle East, and India have historically been key growth markets, Africa now presents unparalleled opportunities for associations looking to expand their reach, grow membership and make a lasting impact.

Africa: A Market Ripe for Association Growth

Africa is experiencing significant population and economic growth, making it an ideal destination for associations seeking to expand their operations. Africa’s economic growth is projected to outpace many other regions, with GDP growth predicted to be 3.7 to 4% in 2025 and growing to over 4% thereafter, driven by a young and expanding workforce, urbanisation and investments in infrastructure and technology.

The African Development Bank’s 2024 Macroeconomic Performance and Outlook report projected that eleven of the world’s twenty fastest-growing economies would be in Africa. Some of the world’s fastest-growing cities are in Africa, including Abuja, Dar es Salaam, Luanda, Addis Ababa and Nairobi. According to the United Nations, the continent’s population is expected to reach approximately 2.5 billion by 2050, effectively doubling its 2020 figure of around 1.34 billion.

This means that by 2050, more than 25% of the world’s population will be African. The economic growth and the growth of Africa’s middle and uppermiddle classes are significant drivers of increased demand in many areas, including greater demand for platforms to exchange ideas, foster innovation, and attract investments. This growth also creates new opportunities for associations to establish a presence and attract new members.

Membership in African medical associations is growing, but it varies significantly compared to other regions. Europe and North America often have higher membership rates in medical associations due to more established healthcare systems and professional networks. African medical associations often emphasise advocacy for healthcare access, professional development and addressing communicable diseases. In contrast, associations in developed economies may focus more on advanced medical technology and noncommunicable diseases.

Medical associations in Europe and North America have not necessarily reached 'saturation point,' but they are well-established and highly developed and perhaps have limited scope to attract new members. Many associations have yet to explore Africa beyond southern Africa. However, there is immense potential across the continent, from Rwanda to Senegal, Morocco to Mozambique. Associations that have successfully expanded into Asia-Pacific and the Middle East must now consider Africa the next frontier.

Facing the Realities

As Africans ourselves, we would be remiss not to recognise that there are areas of concern as well. South Africa faces electricity shortages, and the country regularly experiences 'loadshedding' to relieve demand pressures. Extreme poverty and extreme wealth live side by side in some of the most unequal countries in the world. The storied economic growth is sometimes off a very low base. Infectious disease outbreaks such as Ebola and Mpox cause concern among international delegates.

But all of these challenges present opportunities as well. Almost every venue, location and hotel in South Africa that is even tangential to tourism has a loadshedding backup – be it a generator or solar. Our conference communications are quick to act when a health issue comes up on delegates’ radar with well-researched information and a reassuring message. Conference legacy programmes can make a concrete difference in the African context.

Despite the challenges Africa presents, it also serves as a powerful invitation for us all in the conferencing sector to innovate, address real-world problems and rise above them with impactful solutions.

Local

Expertise in High-Demand Sectors: tech and innovation, energy and renewables, healthcare and transport and infrastructure Africa is not just a growth market–it is also home to professionals, researchers and clinicians with unique expertise in fields that matter to global associations.

• Medical and Healthcare: Africa, particularly SubSaharan Africa, bears a disproportionately high burden of disease compared to other regions. This is primarily due to the prevalence of communicable diseases such as malaria, HIV/AIDS and tuberculosis, as well as maternal, neonatal and nutritional

conditions. In contrast, many other regions around the world have shifted towards a higher burden of noncommunicable diseases (NCDs) like cardiovascular diseases and diabetes. Africa is also experiencing a rise in NCDs, creating a 'double burden' of disease as it tackles both communicable and non-communicable health issues. African clinicians have unparalleled experience managing healthcare in low-resource settings, and doctors and researchers are eager for opportunities to present their work at international conferences.

• Engineering, Green Energy, and Agriculture: Africa faces pressing infrastructure and sustainability challenges, driving demand for innovation in engineering, renewable energy and food production. Associations in these sectors can engage with a population actively seeking and implementing transformative solutions.

Bringing association conferences to Africa allows for knowledge exchange and collaboration with professionals who bring firsthand experience and innovative solutions to global challenges.

Facilities and Infrastructure Are Up to Par Africa is already equipped to host world-class conferences. Improved infrastructure such as upgraded convention centres (Rwanda, Kenya, Tanzania, Uganda, Ethiopia, Senegal, Egypt, Tunisia) and better transport networks make African cities more attractive for international conferences. Other conference needs are in place, such as up-to-date AV and IT, high-quality hotels from international groups and well-connected airports. Direct flights to Europe, the US and the Middle East make Africa a viable long-haul destination with minimal time zone differences.

Regional integration efforts like the African Continental Free Trade Area (AfCFTA) encourage collaboration and knowledge-sharing across borders. The World Bank has been actively supporting regional integration and economic development in Africa and has identified the need to develop conferencing capacity, initially through the establishment of convention bureaus and then through capacity building. Countries that have made significant strides in capacity are Rwanda, Uganda, Kenya and Mozambique.

For associations concerned about accessibility, Africa is more connected than ever. The ability to host large-

scale international conferences is no longer a challenge but an opportunity.

Sustainable and Accessible Conferences

Sustainability in conferencing is about more than reducing the carbon footprint – it’s also about ensuring the long-term viability of associations.

Sustainable Growth: Associations that fail to grow risk stagnation. Africa provides an opportunity for longterm, sustainable expansion by engaging with a young, rapidly growing population eager for professional development.

Environmental Responsibility: Conferences in Africa can incorporate sustainable practices such as carbon offset programs, eco-friendly venues, and responsible travel initiatives. European associations, in particular, can take advantage of short-haul flights that minimise environmental impact.

Accessibility for African Delegates: Hosting conferences in Africa ensures that African professionals, researchers and students can participate without financial or visarelated barriers. Making conferences more accessible to African delegates strengthens global knowledgesharing and fosters inclusion.

Africa Is Ready – Are You?

As the world looks toward new markets for association growth, Africa stands out as a region full of opportunity. With a rapidly expanding professional base, essential conference infrastructure, and a commitment to sustainable development, Africa is ready to take its place on the global conferencing agenda.

Africa is the destination of the future for associations looking to expand membership, increase conference attendance and engage with a dynamic new audience.

By embracing this emerging market, associations position themselves for long-term success and contribute to the continent’s knowledge exchange, professional development and innovation. The future of association conferences is unfolding in Africa – now is the time to be part of it.

KIT Group

IAPCO Accredited Member capetown@kit-group.org

Exhibition World Bahrain

Host with confidence at one of the region’s leading venues

At the heart of the Arabian Gulf, Exhibition World Bahrain combines scale, flexibility, and state-of-the-art infrastructure to deliver world-class association events. From congresses to conventions, EWB is built to connect, engage, and inspire.

Exhibition World Bahrain: A Strategic Hub for Co-Creation, Stakeholder Synergy and Sustainable Legacies

Sakhir, Bahrain – 18 August 2025: At Exhibition World Bahrain (EWB), operational excellence is only part of the formula. True event success is built on collaborative value creation across a diverse stakeholder network – including clients, delegates, sponsors, suppliers, government entities and the wider community.

Stakeholder engagement is central to EWB’s strategy. The venue works closely with partners to align objectives, tailor experiences and deliver seamless event execution. This approach fosters transparency, collaboration and long-term legacy outcomes.

In response to growing industry demands for sustainability, personalisation and digital integration, EWB takes a proactive and data-driven approach to stakeholder management. This includes tracking satisfaction metrics and engagement levels to drive continuous improvement and ensure accountability.

EWB also plays a strategic facilitation role–connecting international organisers with local institutions, coordinating with national authorities on permits and customs clearance, and ensuring alignment with Bahrain’s broader tourism and economic agendas.

To reduce operational burdens on organisers, EWB provides comprehensive logistical support–from technical setup and venue navigation to accommodation coordination and transport solutions–ensuring events are not only delivered to standard, but exceed expectations. As Bahrain’s premier business events venue, EWB continues to elevate the Kingdom’s profile as a regional and international destination of choice. Its innovative operating model was most recently demonstrated during the ICCA Middle East Summit (1 September 2025), where a high-level convergence of associations, partners and public sector stakeholders yielded a flawlessly executed platform for insight exchange and regional cooperation.

From thought-provoking panels and case studies to interactive workshops, the ICCA ME Summit brought together distinguished figures from across the regional–delivering a valuable networking environment and showcasing Bahrain’s capacity to host events of a global stature. This aligns with EWB’s broader vision of supporting Bahrain’s progress as a vibrant epicentre for international business events, underpinned by world-class infrastructure and a forward-looking national agenda.

Looking ahead, EWB’s calendar for the remainder of 2025 is rich with high-profile events:

September 2025 will feature the Global Water, Energy, and Climate Change Congress (GWECCC 2025), the Middle East Oil, Gas and Geosciences Show (MEOS GEO 2025) and the Gulf Downstream Association Conference & Exhibition (GDA 2025)–each event bringing together global stakeholders to address urgent priorities across diverse sectors.

October 2025 will mark the return of Fintech Forward, hosted by the Bahrain Economic Development Board, highlighting innovation in financial technologies. Moreover, Bahrain will host the Asian Youth Games 2025 for the first time, solidifying its appeal as a venue for major global sporting events.

November 2025 will witness the simultaneous staging of three signature, high-end events: the 33rd edition of Jewellery Arabia, the 4th edition of Scent Arabia and Cityscape Bahrain. These exhibitions, held concurrently for the fourth time. EWB’s expansive, state-of-the-art facilities provide the ideal environment for hosting these events simultaneously, which will this year span over 67,400 square metres across seven of EWB’s ten exhibition halls in addition to the Grand Hall within the venue’s convention centre.

Through its commitment to stakeholder-centricity, innovation and operational excellence, Exhibition World Bahrain continues to position the Kingdom as a dynamic gateway for global business, cultural and sporting engagement. Its value proposition is not merely in what it hosts, but in how it catalyses economic growth, strategic partnerships and lasting legacies for Bahrain and beyond.

For more information about EWB and its state-of-the-art features and facilities, please visit: www.ewbahrain.com

ICOM Group Proudly Organises Alexandria’s 73rd National Day Celebration at the Iconic Qaitbay Citadel

A night of legacy, culture, and national pride–curated with excellence by ICOM Group.

Under the auspices of Alexandria Governorate, ICOM Group proudly served as the official organiser of the prestigious 73rd National Day of Alexandria, held on Sunday 28th July 2025, at the magnificent Qaitbay Citadel–one of Egypt’s most treasured historical landmarks.

This high-profile event marked a defining moment in Alexandria’s cultural calendar, honouring the city’s rich heritage, timeless identity and future ambitions under the leadership of Lieutenant General Ahmed Khaled, Governor of Alexandria.

AIM GROUP INTERNATIONAL

AIM Group International Publishes Its 2024 Annual & Sustainability Report

AIM Group International, a global leader in events, communication and consultancy, today unveils its 2024 Annual & Sustainability Report, marking the first time its Corporate and Sustainability accounts are presented together. In a year defined by conscious transformation rather than revolution, AIM turned a silent ripple of intent into a wave of impact, championing responsibility, innovation and long-term value creation for clients, people and the planet.

Echoes of Impact

2024 was a significant year for AIM Group, during which it managed several major, international events. These included the International Astronautical Congress (IAC 2024), which attracted 12,000 delegates to Italy; the 18th European Conference on Computer Vision (ECCV), which saw 7,000 participants – a fifty-eight per cent increase on the previous edition; and the World Conference on Earthquake Engineering (WCEE), which welcomed 4,250 delegates and 110 sponsors. These events demonstrate the growing interest in high-value scientific conferences.

Aim Group At Expo Osaka: 'Investing in Global Events to Drive Change and Growth'

Taking part in global events such as Expo 2025 Osaka offers more than just visibility; it provides a tangible means of strengthening international relations, promoting innovation and fostering new economic opportunities.

AIM Group International's involvement in AGEVITY JAPAN 2025, the forum dedicated to the Longevity Economy promoted by Assolombarda and Silver Economy Network, is a prime example of this.

As a partner in the initiative, AIM Group contributed to designing the content, coordinating the event and establishing a dialogue between businesses, institutions, and the research community. This brought a model for discussing crucial future issues to Japan.

Expo Osaka was an important step in strengthening relations with Japan, a country that, like Italy, is facing challenges related to active ageing. It was an opportunity to share experiences, create synergies and promote sustainable economic growth in which longevity is viewed as a resource rather than a limitation.

AFEA Congress Reinforces its Commitment to the UN Global Compact with 2025 CoP Report

AFEA Congress is proud to announce the successful submission of its 2025 Communication on Progress (CoP) Report to the United Nations Global Compact (UNGC), continuing a journey of accountability, responsibility, and sustainability that began in 2017. This year’s report underlines our steadfast dedication to the Ten Principles of the UNGC in the areas of Human Rights, Labour, Environment and Anti-Corruption, while highlighting new initiatives and strengthened practices that reflect our evolving role in the global meetings industry.

At AFEA Congress, we view Corporate Social Responsibility (CSR) and Sustainability not as parallel goals, but as an integral part of our operations and strategic direction. The 2025 CoP Report demonstrates how we have expanded our approach over the past year – enhancing sustainable event solutions, reducing environmental impact and fostering ethical and inclusive practices within our team and our partnerships.

AFEA CONGRESS

Uniting Disciplines – The Sports, Medicine and Health Summit 2025 in Hamburg

Bringing together experts and audiences from many different disciplines is a challenging task. The Sports, Medicine and Health Summit 2025 (SMHS), held for the third time in Hamburg, took on exactly this challenge: to create a platform where science, sport, medicine, physiotherapy, public policy, education and influencer culture could converge. Organised by CPO HANSER SERVICE in close collaboration with the German Society for Sports Medicine and Prevention (DGSP), the Summit successfully brought together leading experts from the worlds of science, sport and health for a unique opportunity to share knowledge and network.

A Hub of Collaboration: Expo and Sports Zone

A defining feature of the SMHS 2025 was the Expo and Sports Zone, which reimagined the traditional exhibition concept. With over 100 exhibitors, sponsors and partners from industry, academia and sport, the space served as a vibrant platform for interactive engagement and hands-on learning.

• Live sport activities were offered in partnership with local Hamburg sport clubs, including boxing sessions with world champion Dilar Kisikyol, football drills, yoga and fencing workshops.

• The Match-Making Area provided a space for networking and career connections. Poster presentations and guided tours were held, and the dedicated stage featured ‘Realtalks’ and expert insights from speakers with diverse backgrounds.

This setup encouraged meaningful encounters across disciplines – scientists, practitioners, influencers and enthusiasts alike shared knowledge, challenged norms and explored new perspectives.

Merging Theory with Practice: An Interdisciplinary Approach

With 4,500 participants and over 225 individual programme sessions, the SMHS 2025 was more than just a scientific congress, it was a live demonstration of the synergy between research and real-world application. Topics ranged from cycle tracking in sport, men’s health and nutrition, to myths in strength training and endurance performance.

From Schools to Stadiums: A Broad Target Group

The Summit demonstrated a clear commitment to accessibility, education and inclusion across diverse audience groups.

A major innovation was the pilot project ‘School meets Health’, which for the first time introduced a dedicated programme for pupils and teachers. Personalities like Sophia Thiel (sport blogger) and Katharina Isele (‘fittest person in Germany’) impressed with their open and relatable approach, engaging in interactive workshops and live stage talks on topics such as body image, mental health and motivation in sport. Their authenticity and willingness to share personal stories resonated strongly with the young audience and educators alike, making this a standout initiative for youth health education.

Political Support and Strategic Urban Partnership

A key strength of SMHS 2025 was its close collaboration with the City of Hamburg, one of only six officially recognised Global Active Cities. With patronage from First Mayor Dr Peter Tschentscher, the Summit gained strong political backing and served as a platform for promoting physical activity as preventive healthcare.

Science Meets Influence: A Fresh Public Image

One of the Summit’s core innovations was the strategic integration of social media influencers and science communicators, who brought academic insights into public conversations. This was a powerful bridge between expert knowledge and general awareness, which was reflected in the media reach: over 1.2 million views on social media, 350,000 unique users during the event period, with sixty per cent female audience engagement and more than twenty features across print, radio and television.

Scientific Excellence with a Global Perspective

At the base of the Summit stood a high-level academic programme, shaped by the German Society for Sports Medicine and Prevention (DGSP) and numerous expert organisations. The Summit provided a platform for international exchange and evidence-based dialogue, with key highlights such as the Global Alliance Day, where the Hamburg Declaration was once again signed as an international call for more physical activity. It was supported by delegates from more than fifteen countries and reflected a shared global commitment to preventive health.

Conclusion: Redefining the Health Congress Experience

The SMHS 2025 delivered a compelling blueprint for the future of interdisciplinary congresses. By merging theoretical insight with physical engagement, and academic discourse with public involvement, it catered to a wide range of stakeholders from medical professionals and physiotherapists to sports scientists, students and interested private individuals.

Its inclusive and interactive approach – underpinned by a strong scientific programme, political support and dynamic outreach – set new standards for knowledge transfer, continuing education and network building.

Andy Grote, Senator of the Interior and Sport of the Free and Hanseatic City of Hamburg: ‘I would like to express my sincere thanks for the successful organisation of the Sports, Medicine and Health Summit 2025 in the Active City of Hamburg. (...) With an extremely varied and appealing scientific programme, exciting lectures, discussion panels and “hands-on science”, the congress once again demonstrated the importance of sport, exercise, medicine and health in today's world (...)’

Save the date: CPO HANSER SERVICE will organise the next Sports, Medicine and Health Summit in Hamburg from 24 to 26 June 2027.

Marierose von Ledebur

Senior Project Manager, CPO HANSER SERVICE

www.sports-medicine-health-summit.de

By merging theoretical insight with physical engagement, and academic discourse with public involvement, it catered to a wide range of stakeholders from medical professionals and physiotherapists to sports scientists, students and interested private individuals.

Next Gen Dare to Ask Burning Questions!

At the end of August, I was glad and lucky enough to be able to join the CityDNA Summer School for the first time. Luxembourg was the chosen destination for a week of discovery for young professionals that work in CVBs, destination entities, tourism boards and similar organisations.

I was very curious to enter this, in that moment, unknown reality. I’ve been involved in IAPCO’s initiatives since my early steps into the world of PCOs but never really had the chance to investigate the other parallel worlds, other than collaborating with them for bidding processes, RFPs responses or exchange of destination promotion materials.

City Destinations Alliance (CityDNA) is the European knowledge-sharing alliance for cities and urban regions, uniting DMOs, convention bureaux and tourism boards. Its mission is to empower members to co-create a sustainable, inclusive and responsible visitor economy that enhances the liveability and prosperity of places.

The CityDNA Summer School is the practical extension of this mission: a unique training programme designed to introduce young professionals to every facet of the Meetings Industry, from bidding strategies to event design and legacy building. Each year, the Summer School brings together faculty experts and rising talents to exchange knowledge in a highly interactive environment, blending academic content with real-life case studies.

This year’s edition, held in Luxembourg, offered a rich programme combining plenary lectures, group work and networking sessions. Participants explored core

topics such as destination marketing, client relationship management and sustainability in events, while also gaining behind-the-scenes insight into how host cities position themselves in the global meetings market. The learning journey culminated in practical team exercises, the so-called Hackathon, where students worked together on responding to a bid to promote Luxembourg as a destination for the next Summer School.

In this context, I had the opportunity to bring the perspective of the PCO to the table. In my session ‘PCOs – The Power of Partnerships’, I introduced the role of PCOs not just as logistics managers but as strategic partners who help deliver long-term legacy for associations, corporates and destinations.

I highlighted that PCOs operate within a system: a network of interconnected stakeholders, destinations, CVBs, congress centres, municipalities, service providers, transport hubs and media, each playing a vital role. The key takeaway for the students was clear:

• PCOs are system connectors, aggregating expertise and aligning diverse players.

• Strong partnerships within the system ensure events are not isolated projects, but catalysts for long-term impact.

During the week, one afternoon was dedicated to an insightful Q&A session, that was held at the Municipality Park in the (chilly) fresh air, to let ideas flow and discussion come easy and that’s exactly what happened!

To my surprise, very courageous dilemmas were shared: what can destinations do to become the first

thought for a PCO? What would you as a PCO need from us? What is the revenue model of a PCO? How much does a PCO earn from a medium-sized event? How can I really make a difference and win over my competitors?

Those questions might have felt bold or even uncomfortable, yet they were exactly the kind of courageous reflections our industry needs. Asking ‘how much does a PCO earn?’ or ‘how do I really win over competitors?’ shows a willingness to go beyond surface-level curiosity and to confront the mechanisms that sustain our work. And that is the essence of a system: it only evolves when every part dares to question itself, challenge assumptions and look honestly at its contribution to the whole.

Speaking about the whole, another interesting and fun part of this experience was listening to the presentations

of the young professionals putting themselves to the test in the hackathon. Every group had their own style, set their own priorities and chose different story angles, while trying to express Luxembourg’s value proposition. No surprise that all of them highlighted the fact public transportation is free (!!) for everyone in Luxembourg, but what amazed me the most was the wealth of approaches that students embraced to showcase the destination. It’s true that it takes all sorts to make a world!

While thanking IAPCO and CityDNA to offer this intense and yet inspiring experience, I also recognise Luxembourg City Tourism Office and Luxembourg Convention Bureau’s openness and willingness to mean a lot to the global meeting industry but let me end by saying that, all in all, successful collaboration requires system thinking: recognising interdependencies, fostering trust, transparency, flexibility and a common vision.

Only when all partners see themselves as part of the same mechanism events can unleash their full transformational power!

Giulia Ineke Sarri, Chair of Next Gen Committee

and Co-Opted Council Member, IAPCO

As part of IAPCO’s strategic partnership with The Iceberg, President Sissi Lignou met with James Latham in Athens, Greece for an in-depth conversation on the vital role of PCOs and the global impact—social, economic, and beyond—of the meetings industry. Stay tuned!

AFEA Congress CEO Sissi Lignou, in her role as President of IAPCO, joins a thought-provoking panel discussion at the ICCA Mediterranean Chapter 2025, titled 'Beyond the Bid Book.'

ESH Annual Meetings 2025, European Conference on Hypertension and Cardiovascular Protection, at its 34th edition in Milan. AIM Group has managed all editions of the conference.

New Location, Same Dedication – ERASMUS S.A.

Our relocation marks an exciting new beginning for ERASMUS S.A., embracing change and growth as our team settles in a new, inspiring space.

The

K.I.T.

Group – African Agenda Advantage

The Cape Town office of K.I.T. Group has been at the forefront of conferencing in Africa since 2005. With experience across South Africa, Mozambique, Tanzania, Senegal, Rwanda, Morocco and beyond, we offer unmatched expertise in organising seamless, impactful conferences on the African continent.

Collaboration with our global network ensures that our clients benefit from multilingual support and a deep understanding of regional nuances. We can cover southern, eastern and western Africa from the Cape Town office, while our colleagues in the Middle East offices provide

additional support for North Africa. With twenty-two languages spoken across our locations, we can ensure smooth communication and execution for our international association clients. A recent example: AORTIC 2023, the International Conference on Cancer in Africa, hosted biennially by the African Organisation for Research and Training in Cancer, was held in Dakar, Senegal. Account, financial, programme and technical management originated out of the Cape Town office. In collaboration, a French-speaking team from the Berlin office handled bilingual marketing, logistical arrangements and destination management.

IAPCO Partners