hummel SS17 indoor

Indoor Collection 2016—2017

Get ready for

NEW INDOOR CAMPAIGN from hummel

EUROPEAN WOMEN’S Handball Championship in Sweden December 2016

IHF WORLD MEN’S Handball Championship in France january 2017

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Indoor Collection—2017

INDOOR SHOE COLLECTION This year, hummel proudly presents the new indoor shoe collection! The collection covers five high-performance multi-sport shoes for indoor use, designed for athletes who want the best possible conditions to perform well on court.

The collection is designed with an outsole featuring 6 different zones to ensure comfort and fit on court. They come with a rubber outsole for support and balance and cushioning for shock absorption and bounce to support the player the best possible way when the battle heats up.

Most styles come with pivot zone underneath the outsole to make sure that take-offs and spinning are accurate at all times, while the mesh fabric ensures a breathable environment for the foot. hummel-characters throughout the world prefer this shoe-silhouette when they are fighting for the winner’s title on court! A high-performance collection, worn by some of the very best athletes in the world.

Indoor Collection—2017

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Indoor Collection—2017

OMNICOURT FUNCTIONALITY FRONT FOOT BOUNCE CUSHIONING To achieve an explosive take-off

SOLID STABILISER AT THE FRONT For a sturdy grip and balance at the front of the foot

ULTRA TWIRL AND PIVOT ZONE

For enhanced balance and grip during take-off and spinning

SOLID STABILISER

Ensures a firm support for the soft center of the foot

HEEL SHOCK ABSORPTION

To take the pressure off the heel and leg at impact

HIGH PERFORMANCE RUBBER OUTSOLE Enhances optimal friction and grip on court

Indoor Collection—2017

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Indoor Collection—2017

INDOOR SHOES TROPHY OMNICOURT Z8 60—360—2001

The hummel® OMNICOURT Z8 is a high-performance indoor multi-sport shoe for ultimate performance. The outsole comes with 6 zones, meticulously designed for optimal fit and comfort and the system offers a cut-out rubber outsole and stabilizers for grip, support and balance as well as ultra-twirl and pivot zone for take-offs and spinning. A high-performance design providing you all the comfort and support needed for the ultimate perfor¬mance on court.

TROPHY OMNICOURT Z6 60—358—2001

The hummel® OMNICOURT Z6 features an upper with the perfect combination of fit, tear-resistance and breathability and stabilizing insock with extra heel support for an enhanced fit. The outsole comes with 6 zones with cut-out rubber outsole and stabilizers for grip, support and balance as well as ultra-twirl and pivot zone for take-offs and spinning.

TROPHY OMNICOURT Z6 HIGH 60—359—2001

The hummel® OMNICOURT Z6 HIGH features an upper with the perfect combination of fit, tear-resistance and breathability and a stabilizing insock with extra heel support.

The outsole comes with 6 zones with cut-out rubber and stabilizers for grip, support and balance as well as ultra-twirl and pivot zone. As preferred by quite a few of the indoor pro¬fessionals, this Omnicourt-silhouette comes with a high cut for extra stability around the ankle.

TROPHY OMNICOURT Z4 60—357—2001

hummel® OMNICOURT Z4 features an upper with the perfect combination of tear-resistance, breathability and fit. The outsole comes with 6 zones with cut-out rubber outsole and stabilizers for grip, support and balance and ultra-twirl pivot zone for takeoffs and spinning.

Indoor Collection—2017

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TROPHY OMNICOURT Z4 JR 60—380—2001

hummel® TROPHY OMNICOURT Z4 JR is an indoor multi-sport shoe for children. It features an upper with a great combination of tear-resistance, breathability and fit.

The outsole comes with 6 zones with cut-out rubber outsole and stabilizers for grip, support and balance and ultra-twirl and pivot zone for take-offs and spinning.

ROOT 60—365—2001

hummel® ROOT ADULT is a multi-sport indoor shoe developed with focus on the basic needs in indoor sports. The shoe is made in quality materials and it features an EVA midsole for efficient shock absorption and a cut-out rubber outsole for grip and flexibility. A no-fuss design providing you all the comfort and support needed for a great perfor¬mance on court.

ROOT VELCRO JR 60—363—2001

For gym classes, indoor sports or just for active children in general comes this great all-round sports shoe. hummel® ROOTS VELCRO JR features a breathable up¬per in mesh and PU. It has Velcro and elastic non-bind laces for quick and easy ons-and-offs and a supportive insert ensures a sock-like fit.

ROOT JR 60—364—2001

hummel® ROOT JR is a multi-sport indoor shoe for children, developed with focus on the basic needs in indoor sports. The shoe is made in quality materials with mesh and perfo¬rated PU for breathability where most needed. It features a stability zone located on the upper of the forefoot area and a rubber outsole for grip and flexibility.

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Indoor Collection—2017

KIDS INDOOR SHOE COLLECTION

Indoor Collection—2017

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Indoor Collection—2017

INDOOR APPAREL COLLECTION The new handball collection offers a versatile look with a nod to our proud heritage. The colour blocking and the asymmetric energy lines are inspired by the lines at indoor handball courts, adding a sense of energetic motion to the garments. The collection covers everything you need on court such as t-shirts, shorts, pants, hoodies, zip jackets, socks as well as accessories and most styles come in functional polyesters with a soft touch featuring a contemporary embossed print. Colours are aligned to offer cross-merchandise options with this season’s performance shoes with a great emphasis on red, blue, white and silver.

Indoor Collection—2017

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ALL IMAGES

Indoor Collection—2017

Indoor Collection—2017

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Indoor Collection—2017

Indoor Collection—2017

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Indoor Collection—2017

CAMPAIGN INFO For European Women’s Handball Championship in Sweden december 2016 and IHF World Men’s Handball Championship in France January 2017, hummel will aggressively seek to dominate the global indoor market.

Consequently, a forceful world cup strategy is currently being defined, where a strong portfolio of national teams and personal sponsorships is being gathered to ensure a powerful line-up. Additionally, products and campaign elements will strategically be planted wherever possible to ensure complete coverage.

As always, the campaign strategy will incorporate tactical steps and roll out of plans for digital, PR, retail and club activities covering all platforms and securing an integrated 360 degree campaign approach. This will be finalized after sell-in deadline the 1st of may 2016 and the final campaign will be ready for roll out 3th of October 2016.

Indoor Collection—2017

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CAMPAIGN ACTIVATION 100.000+ instagram followers

500.000

8 million

1200 doors

instagram reach

in store

global hummel website visits

UP TO

2 million

hummel.net visits per month

185.000

events reach

UP TO

1,5 million UP TO

50 million

CONSUMER

led banners reach via tv

web banner reach

youtube views

3 million UP TO

facebook likes

2–3

million

230*

newsletter subscribers

clubs & players

60

125.000+

signups

profile clubs

GLOBALLY

profile players

50

TOTAL REACH:

78.200.000

2, 1 10 million

million

sponsorships

media and ambassadors reach

facebook reach

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Indoor Collection—2017

CAMPAIGN ENDORSERS hummelÂŽ will ensure international player endorsement of the indoor collection throughout the lifecycle of the campaign.

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Final campaign endorsers will be determinded in cooperation with the participating countries.

Indoor Collection—2017

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DIGITAL PACKAGE Video and web banners will be made after sell in to role out on the following digital platforms:

WEBSITE & BANNERS Visits 180.000 monthly, banner reach up to 1 million

• Banners (verticals/horizontals) • hummel.net front page campaign • Landing page video/images • hummel.net Universe page

INSTAGRAM Reach 8 million

INDOOR CAMPAIGN

• Campaign shots • Videos • Instagram take-overs • Competitions

NEWSLETTER 150.000+ subscribers

YOUTUBE Up to 6 million

• Feature benefits text • Product shots/video • Premium packshots • Competition

• Product and campaign videos • Videos with selected players

BLOGGERS & AMBASSADORS Reach 20—25 million

FACEBOOK Reach 20 million

• Feature benefits • Product shots • Premium packshots • Events

• Campaign video/images • Local story telling • Retargeting ads • Competitions

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Indoor Collection—2017

CAMPAIGN ACTIVATION MEDIA PLAN 2016 Indoor Campaign

2016 Oct Shoes send out from stock PR Press release Print media (magazines) Instore launch Instore POS Digital launch Digital package Player activation Competitions Key account** Endorsement* *commentators, bloggers etc. **digital key accounts, events

Nov

Dec

Indoor Collection—2017

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CAMPAIGN ACTIVATION MEDIA PLAN 2017 Indoor Campaign

2017 Jan Shoes send out from stock PR Press release Print media (magazines) Instore launch Instore POS Digital launch Digital package Player activation Competitions Key account** Endorsement* *commentators, bloggers etc. **digital key accounts, events

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

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INSTORE POS

Window mock-up

Indoor Collection—2017

Indoor Collection—2017

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INSTORE POS

Table display—A4

Cube—300mm

In order to meet the retailer’s needs, a POS package will be made after sell in with the following items.

• Tabel display A4 • Cube 30x30x30 • Postcard A5 • Banner 100x160 • Window foil

Postcard—A5