Summary of Learnings Collaboration is key The insight and creativity that comes out of collaborations with local people, organisations and businesses makes Food Savvy unique and embeds it in the local community. We have worked with over 100 organisations since the start of the campaign. Partnerships with the East of England Coop, local chefs, and residents were instrumental in sharing Food Savvy messages at a time when many on the ground events were restricted and online became the new normal. To achieve our ambition of the scale and impact for Food Savvy, we will need to work with a greater number of partners to help spread the word far and wide.
Community matters Food Savvy Unlocked was borne out of community spirit, drawing on the stories from local people’s lockdown lessons picked up from their changing food habits. While there were varying degrees of engagement, the Street That Saved was another example of a campaign which was made possible by our connections with the community. It provided incredible insights into people’s food behaviours and homes and was a great example of the difference that can be made when people come together to take action. Healthy competition and street camaraderie spurred residents on and attracted media interest. Residents in Suffolk went on to save both food and money. The campaign can help bring diverse communities together to share and celebrate food saving successes.
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