Followers Survey

In September 2021 we conducted more in-depth research on habits and practices with 145 people who are signed up to Food Savvy communications. We found that:

74% said that Food Savvy has helped to reduce their food waste

20% the amount of food they said they had saved

Environment and saving money continued to be the top two reasons for reducing food waste

Fig 1. Showing participants responses to the question, ‘how much do you feel you have been able to reduce your food waste?’

34% A little less

30% I don’t waste any food

24% About a quarter less

7% About half less

5% About three quarters less

Fig 2. Showing participants responses when asked to ‘rank your motivation for reducing food waste in order of importance to you.’ (1= highest importance, 4 = lowest importance)

1. The environmental impact of food waste

2. Saving money

3. My children want to reduce food waste and I want to support them

4. My friends or family have reduced their food waste in recent years and I would like to do the same

Five food saving behaviours people have picked up from Food Savvy

59% now check their cupboards, fridge and freezer before shopping

35% now make regular meal plans

32% now feel more confident about what they can freeze

28% now use recipes from the Food Savvy website

26% now feel more confident about date labels